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2007 Rugby World Cup “For over 6 weeks, Marseilles is going rugby mad” TM © Rugby World Cup Limited. 1986 – 2007. All rights reserved. Marseilles scores a try Rugby World Cup events calendar Marseilles, the land of sport and rugby Impressive facilities The teams staying in Marseilles Journalists’ schedule Annex: Over 100 years ago, Marseilles was already rugby mad Contacts TM © Rugby World Cup Limited. 1986 – 2007. All rights reserved. Marseilles scores a try After the 1998 Football World Cup, 95% of the population of Marseilles said that they would be happy to repeat the experience, which proved to be a resounding success, driving the local economy and tourist figures and boosting the city’s image. By organising act one of the America's Cup in September 2004 and by regularly receiving the whole retinue of the Tour de France, in particular on the 18th and 19th July 2007, Marseilles has demonstrated its ability to host major sports events. Marseilles, sportingly yours France’s oldest city is now preparing to rise to the new challenge of hosting the 2007 Rugby World Cup. To succeed in this, the city is showcasing its many assets. The first of these is its enviable location. Boasting 300 days of sunshine a year, a mediterranean climate and 57 kilometers of coastline, Marseilles is a highly sought-after spot. Secondly, the typically French city centre. Its 111 diverse quartiers are what give Marseilles its unique and colourful character. They are sure to delight the tourists from all over the world who will be flocking to attend the event. And last but not least, a great atmosphere. Known for their friendly, fun-loving nature and love of sport, the people of Marseilles are sure to rise to the challenge and generate excitement for the event among visitors to the city. During the ’98 Football World Cup, the press voted Marseilles the most welcoming of the 10 sites. Over six weeks, Marseilles will exchange football fever for rugby mania. With around 500,000 visitors expected throughout the event, 30% of them from abroad (compared to only 9% in ’98), Marseilles will come to life, and to drum up excitement, the city is organising several events. TM © Rugby World Cup Limited. 1986 – 2007. All rights reserved. From September 2007 until the 10 th October 2007, i.e. three days after the last quarter final, which will be held at the Vélodrome, the city will experience an all-time peak in terms of hotel & restaurant bookings and purchases of regional produce. It is estimated that visitors will stay for between 3 and 5 days. In terms of direct return on investment, all businesses (air transport, rail, taxis, car rental companies, trams, buses, cultural attractions and trade, etc.) will benefit from the event. The new flight services connecting Marseilles to London, Glasgow, Dublin, etc., operated by both regular and budget airlines who will be able to charter additional flights, will be a big plus in conquering the anglo-saxon customer base, There is a large contingent of New Zealanders (150,000), Australians (150,000) and South Africans (100,000) currently residing in England. We can guaranteee that they will be coming to Marseilles to cheer on their team, as well as England and Wales. The city is very keen to offer visitors: - An exceptional heritage - A rich cultural landscape (Marseilles has been nominated for the title of European Culture Capital 2013) - A thriving economy TM © Rugby World Cup Limited. 1986 – 2007. All rights reserved. 2007 Rugby World Cup events calendar The City of Marseilles has devised a varied calendar of events with highlights to be staged at key locations: the Prado beaches, the Old Port and the Esplanade Villeneuve- Bargemon. The idea is to enable large numbers of visitors to participate in this international event. Beach activities, sports initiation sessions, concerts, exhibitions, a festival: Marseilles is going rugby mad for six weeks. Special banners will be hung along all major and side roads throughout the period of the World Cup. Flags in the event colours will feature scenes of the city. Rugby World Cup events On the Prado beaches All matches will be shown on the big screen from 7–16 September 2007 Sunday 2 September Arrival of the New Zealand squad . Activities based around Maori and oceanic culture. Wednesday 5 September Until 16 September Beach Rugby Cup : Ovale Beach and the City of Marseilles are organising the Beach Rugby Cup . Sports fixtures will run in conjunction with rugby-themed entertainment, an exhibition area and workshops. Discover Maori arts day in partnership with the ambassador of New Zealand, Haka dancers will teach this traditional dance to the locals. Until 7 September “La course des îles” race activities, beginner sessions (3 euros), Polynesian displays, Polynesian dance lessons, amateur challenge (5 euros) TM © Rugby World Cup Limited. 1986 – 2007. All rights reserved. Saturday 8 September 9.30 a.m. – “La course des îles“ men’s Polynesian pirogue race Sunday 9 September 10 h 30 – “La course des îles“ women’s Polynesian pirogue race Tuesday 11 September Until 29 September “Rugby Livres” exhibition, Alcazar library. Wednesday 12 September 1.00 p.m. – “ Rugby in the city “ 14–17-year-olds final 4.00 p.m . – Beach Rugby Cup closing ceremony Friday 14 September Until 16 September The World Cup of Cities . The Marseille Provence XV is organising a rugby competition for 14–17-year-old visitors from the 10 foreign countries. On the Esplanade Villeneuve-Bargemon All matches will be shown on the big screen on the 22, 23, 29 and 30 September TM © Rugby World Cup Limited. 1986 – 2007. All rights reserved. THE SUPER STORE ON VILLENEUVE -BARGEMON The Super Store is the official World Cup shop. Measuring 400m 2, it will be set up by the International Rugby Board (IRB) from mid-August on the Quai d’Honneur, opposite the Hôtel de Ville. Saturday 22 September Before the Argentina–Namibia match – Argentinian tango demonstration and initiation 1.00 p.m. – “Rugby in the city ” 13–18-year-olds final. Domaine de Fontainieu. Saturday 29 September 5.00 p.m. – Showing of the film L’épopée des rugbymen français [The age of French rugby players], Alcazar library Sunday 30 September Opening of the France–Georgia match – La Marseillaise will be interpreted into sign language by a group of 15 young deaf people. Vélodrome stadium. Musical and mobile entertainment is scheduled for these two weekends. At the Old Port All matches will be shown on the big screen from 5–7 October Friday 5 October 10.00 a.m. – Rugby U 2007, Aix en Provence 9.00 p.m. – the weekend opens up to the crowds and to every influence. Huge free popular concert. TM © Rugby World Cup Limited. 1986 – 2007. All rights reserved. Saturday 6 October Activities, concerts, boat race 10.00 a.m. – Rugby U 2007, Palais du Pharo, Managing a professional rugby squad colloquium. Welcoming the squads Arrival of the New Zealand squad: Sunday 2 September (until 13 September) Welcoming ceremonies. Arrival of the Italy squad: Wednesday 5 September (until 13 September) Arrival of the Romania squad: Tuesday 11 September until Thursday 13 September Arrival of the Argentina squad: Friday 21 until Sunday 23 September Arrival of the Georgia squad : Thursday 27 September until Monday 1 October Arrival of the France squad : Saturday 29 until Monday 1 October Around the Rugby World Cup The City of Marseilles is also organising a number of events and activities throughout September and October. From an electro music festival to diverse exhibitions and sports demos, local residents and visitors to the city will be kept well entertained. On match days, the public is invited to discover the world of rugby at the Local Co- ordinating Committee’s exhibition stand. September by the sea Until Monday 8 October 2007 Marine and nautical-themed event giving the public the opportunity to learn more about Marseilles’s maritime heritage. TM © Rugby World Cup Limited. 1986 – 2007. All rights reserved. New Zealand cooking classes Thursday 6 September 10.00 a.m. – Together with members of the All Blacks and the team nutritionist, Kiwi chef Péta Mathias will be teaching food journalists how to whip up dishes from New Zealand using lamb, deer, fish, seafood, apples and vodka. Places are limited. Register before the 31 August 2007 by calling 01.45.01.43.13 or e- mailing [email protected]. Rugby Street From Friday 7 September until Sunday 7 October 9.00 p.m. – Rue Venture becomes Rugby Street. Several shopkeepers will transform the road into a lively, friendly Rugby-themed party area. Bandas and bodegas every night. Latinissimo: 3 rd half-time at the Dock des Suds From Saturday 8 September until Sunday 7 October 7.00 p.m. – following Marseilles matches, Docks des Suds will be hosting 6 rugby-themed nights going on until 2.00 a.m. According to the countries that have played in the match, the venue will offering a varied line-up of acts sporting World Cup colours. Festival Vet’s de Marseille From Sunday 9 September until Friday 5 October International rugby veterans tournament, Saint-Menet sports centre, mouton stadium. Each day of the tournament will finish with a celebratory meal in the town centre (rue Venture). TM © Rugby World Cup Limited. 1986 – 2007. All rights reserved. European Heritage Day Saturday 15 and Sunday 16 September The public will be able to visit the city’s most important sites free of charge. Saturday 15 September 11.00 a.m. to 7 p.m. – The Musicatreize ensemble is celebrating 20 years of music.