Evolving Retail for the Smart Consumer

Mr. Seah Kian Peng CEO, NTUC Fairprice Co-Operative Our Heritage

First store opened in 1973 as NTUC Welcome with 30 workers

Launched by the National Trades Union Congress amidst global oil crisis

Social Mission: To moderate the cost of living in Our Vision and Mission

Vision To be Singapore's Leading World-Class Retailer with a Heart

Mission To provide customers with the best value, quality products and excellent service, be a preferred employer, to moderate the cost of living in Singapore, and serve the needs of our members, the labour movement and the community.

Best Place to Best Place to Best Corporate Shop Work Citizen FairPrice serves over 600,000 people in Singapore each day

We operate:

• 116 • 23 Finest Stores • 7 Hypermarkets • 1 Warehouse Club • 160 Convenience Stores • 62 Pharmacies • and 1 Online Store

368 >50% Physical Store Points Share of Modern Trade The Evolving Landscape in Retail The Changing Face of Consumers

“Everything, anywhere, anytime, just for me”

Hyper-personalisation Rising inequality Segmentation and polarization (Millennials, seniors, young families) Consumer Wallet Fragmentation

Non-Modern Modern

Online Gourmet

Wellness Value The Technology Wildcard

Technology adoption presents a paradox of speed Convergence of Offline and Online Singapore’s Unique Challenge

Small & lack of scale - High cost base – Difficult to achieve economies of scale Labour / rental costs Our Customer-centric Transformation Tailoring to Different Customer Segments

Wheelchair-friendly accessibility at FairPrice supermarkets Tailoring to Different Customer Segments

In-store senior-friendly features at FairPrice supermarkets Tailoring to Different Customer Segments

Special discounts for seniors across formats Tailoring to Different Customer Segments

Kids’ play area at FairPrice Xtra Tailoring to Different Customer Segments

Celebrity family cooking activities at FairPrice Finest Being a Responsible Retailer

Annual and Sustainability Report 2017 Being a Responsible Retailer

FairPrice and the Sustainable Development Goals 2017 Being a Responsible Retailer

FairPrice - CSR Food Waste Reduction Campaign Being a Responsible Retailer

Great Taste Less Waste initiative to reduce food waste Being a Responsible Retailer

First supermarket retailer in Southeast Asia to attain RSPO membership Being a Responsible Retailer

Dedicated Bring Your Own Bag lanes Enhancing Customer Experience Through Technology

First unmanned and cashless in Singapore

Next-gen vending machines for Unified self-checkout system Ready-To-Eat food Enhancing Customer Experience Through Technology

SCAN2GO Personal shopper system

1. Pick up Scanner 2. Scan products 3. Self-checkout

More service-oriented and productivity gains Developing Omni-channel Grocery Retailing

Re-launch online shopping portal and Enhanced fulfilment centre mobile app Developing Omni-channel Grocery Retailing

Brick and Mortar double up as Pilot automated and Click and Collect centres refrigerated C&C lockers Leveraging Strategic Alliances to Drive Stronger Customer Value

FairPrice-ExxonMobil Strategic Alliance (2007) Leveraging Strategic Alliances to Drive Stronger Customer Value

SCORE Subscription Programme (FairPrice-Grab) Leveraging Strategic Alliances to Drive Stronger Customer Value

Tesco finest* store-in-store retail experience (FairPrice-) Dave Lewis – Group CEO of Tesco Dave Lewis – Group CEO of Tesco Here to Make Lives Better

FairPrice Share-A-Textbook, 1984 Here to Make Lives Better

Retrieved from The Straits Times and NTUC ThisWeek, 2007 FairPrice Absorbs GST, 1994, 2003, 2007 Here to Make Lives Better

FairPrice Share-A-Textbook, 2012 Here to Make Lives Better

Plant a Future for the Community, 2013 Here to Make Lives Better

FairPrice Walks With U, 2013 Here to Make Lives Better

FairPrice Volunteers Programme (Chinese New Year Celebration) @ Ren Ci Nursing Home, 2015 Here to Make Lives Better

FairPrice Foundation donates S$1.2 million annually to the FairPrice Food Voucher Scheme, 2016 Here to Make Lives Better

FairPrice Foundation launches S$1.5 million milk fund scheme, 2017 Here to Make Lives Better

FairPrice Foundation donates S$2.6 million annually to NTUC U-Care Fund, 2017 Here to Make Lives Better

FairPrice Foundation commits S$14 million to FairPrice FairMily Kit, 2017 Here to Make Lives Better

FairPrice Walk for Rice @ South East, 2017 Here to Make Lives Better

One FairPrice Family Initiative, 2018 Here to Make Lives Better

FairPrice’s Kampung Spirit, 2018 Here to Make Lives Better

Donated more than S$92 million to over 240 charity and grassroots organisations to do good since 2006. Here to Make Lives Better