Courtyard by Marriott®
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COURTYARD BY MARRIOTT® FRANCHISE HOTEL PERFORMANCE* Marriott’s largest brand by distribution, Courtyard® has a legacy of impressive Average Occupancy Rate: 73.1% performance that includes consistent delivery of high returns and solid RevPAR to owners. Courtyard owners also benefit from Marriott’s robust Average Daily Room Rate: $139.27 demand generation engine that drives top-line revenue while maximizing bottom-line savings. Average RevPAR: $101.82 Courtyard has long led the industry when it comes to meeting the needs of Average RevPAR Index: 108.9 the modern business traveler. Since breaking into the market 35 years ago as a brand built for business, Courtyard has continuously evolved, pushing the Loyal Customer Base: boundaries of design, style and service in the upscale category. Average Percentage of Loyalty Program Contribution to Occupancy at Courtyard is 55.2% Courtyard has introduced game-changing amenities like The Bistro — a Lower Cost Bookings: leading fast casual restaurant and collaborative lobby spaces. With a new, Marriott’s channels generate 71.0% of Courtyard’s more flexible prototype that fits a wide range of site needs and the largest reservations global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver owners even greater success in the future. COMPETITIVE FEE STRUCTURE* Application Fee: The greater of $90,000 plus $500 per Key Competitors: Hilton Garden Inn, Hyatt Place, Holiday Inn guestroom in excess of 150 guestrooms Royalty Fee: 6.0% of Gross Room Sales DISTRIBUTION (YE 2018) Program Services Contribution: 3.35% of gross room Courtyard currently has nearly 1,200 hotels with locations in all 50 U.S. states sales (which includes a contribution to the Marketing and over 45 countries and a robust pipeline of nearly 300 hotels. Fund of 2% of gross room sales); plus $10,000 per year; plus $220 per guestroom per year U.S. and Canada (Units / Rooms) OPTIMIZED COST PLAN (for select costs)** Open: 1,027 / 143,389 80 – 110 keys Pipeline: 152 / 20,362 Estimated Cost Per Key: $118,000–$183,000 120 – 150 keys Global (Units / Rooms) Estimated Cost Per Key: $106,000–$164,000 Open: 1,199 / 178,438 Pipeline: 294 / 50,274 *2019 Courtyard by Marriott Franchise Disclosure Document. Additional details included on the back. For all other costs and fees, refer to the FDD. RECENT OPENINGS **The “Estimated Cost Per Key” includes select building Courtyard Atlanta Vinings, GA Courtyard Winter Haven, FL Opened March 2019 Opened January 2019 construction, kitchen and laundry equipment, FF&E, start-up costs, and certain additional funds. You will incur additional costs. Please refer to our 2019 Courtyard by Marriott Franchise Disclosure Document for complete details. COURTYARD SPACES Design that is enhanced by smart, casual décor, which research shows next-generation travelers prefer. EXTERIOR • Arrival experience includes an optional porte-cochere and enhanced lighting. • Modern exterior offers color and material options adaptable to your location. LOBBY • The newly designed lobby lounge focuses on an elevated evening experience with special seating options to work or relax. • The Bistro, provides guests the opportunity to expand their horizons through fresh, seasonal menu items for breakfast and dinner, signature crafted cocktails, and wine tasting opportunities. • An extension of the lobby, the Bistro Terrace, features a community fire pit and upgraded outdoor seating area. • The 24/7 Market offers “grab and go” options, creating additional revenue opportunities for the property. • The décor package, CYnergy, provides a more flexible set of color palette options for the lobby and creates cohesiveness with the guest room décor. GUEST ROOMS • The smartly designed room features a luggage drop, tech drop to charge and store your electronics, a hospitality cabinet, movable workspace and outlets where most needed. Guests also enjoy the LoungeAroundTM sofa which offers a modern way of working and relaxing. • Other guest room amenities include a 42” inch flat-panel television, in-room refrigerator and an optional microwave. • The spacious, upgraded bathroom features an integrated walk-in shower. • The décor package, CYnergy, features tone-on-tone décor with subtle color accents to differentiate the relaxation areas from the rejuvenation areas. OTHER AMENITIES • Expansive, redesigned fitness experience: 1,000 square feet of appropriate space for cardio, stretching and strength activities. • Optional indoor or outdoor pool. • Scalable meeting space options to meet the demands of your market. BRANDS. LOYALTY. PARTNERSHIPS. RESULTS. MADE HERE. VISIT MARRIOTTDEVELOPMENT.COM OR CALL: 301.380.3200 Courtyard Franchise Disclosure: As of December 31, 2018, there were 1,027 Courtyard hotels open and operating in North America (U.S. and Canada); of these, 768 were franchised. The data reflects the performance of the 672 franchised Courtyard by Marriott hotels open and operating in North America for 24 months as of December 31, 2018, for which Smith Travel Research, Inc. has data and which did not undergo material renovations or expansions during the 24 months preceding December 31, 2018. Of the 672 Courtyard hotels, 318 (47.3%) achieved an average occupancy rate equal to or greater than 73.1%; 209 (31.1%) achieved an average daily room rate equal to or greater than $139.27; 218 (32.4%) achieved or exceeded the average RevPAR of $101.82; and 348 (51.8%) achieved an average RevPAR Index equal to or greater than 108.9. Of the 672 Courtyard hotels, 346 (51.5%) had at least 71.0% or more of their total gross room nights booked at their hotel come from all Reservation Channels and 411 (61.2%) achieved or exceeded the average percentage of loyalty program contribution to occupancy of 55.2%. There is no assurance that you will do as well. OFFER AND SALE BY PROSPECTUS ONLY. See Item 19 of our Franchise Disclosure Document dated March 31, 2019, for additional details..