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Courtyard by Marriott® COURTYARD BY MARRIOTT® FRANCHISE HOTEL PERFORMANCE* Marriott’s largest brand by distribution, Courtyard® has a legacy of Average Occupancy Rate: 73.4% impressive performance that includes consistent delivery of high returns and solid RevPAR to owners. Courtyard owners also benefit from Marriott’s Average Daily Room Rate: $138.31 robust demand generation engine that drives top-line revenue while maximizing bottom-line savings. Average RevPAR: $101.54 Courtyard has long led the industry when it comes to meeting the needs of Average RevPAR Index: 110.2 the modern business traveler. Since breaking into the market 35 years ago as a brand built for business, Courtyard has continuously evolved, pushing Loyal Customer Base: the boundaries of design, style and service in the upscale category. Marriott Rewards® Member Paid Nights represent 55.9% of total Courtyard Nights Courtyard has introduced game-changing amenities like The Bistro — a Lower Cost Bookings: leading fast casual restaurant and collaborative lobby spaces. With a new, Marriott’s channels generate 69.7% more flexible prototype that fits a wide range of site needs and the largest of Courtyard’s reservations global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver owners even greater success in the future. COMPETITIVE FEE STRUCTURE* Key Competitors: Hilton Garden Inn, Hyatt Place, Holiday Inn Application Fee: The greater of $75,000 or $500 per guestroom DISTRIBUTION (Q3 2018) Courtyard currently has over 1,180 hotels with locations in all 50 U.S. states Royalty Fee: 6% of Gross Room Sales and over 45 countries and a robust pipeline of nearly 270 hotels. Marketing Fund Fee: 2% of Gross Room Sales U.S. and Canada (Units / Rooms) OPTIMIZED COST PLAN* Open: 1,019 / 142,353 80 – 110 keys Pipeline: 137 / 18,322 Average Cost Per Key: $109,000–$173,000 Global (Units / Rooms) 120 – 150 keys Average Cost Per Key: $100,000–$155,000 Open: 1,184 / 176,001 Pipeline: 268 / 46,357 *2018 Courtyard Franchise Disclosure Document. RECENT OPENINGS For all other costs and fees, refer to the FDD. Courtyard By Marriott Albany Troy/Waterfront, NY Courtyard El Paso Downtown/Convention Center, TX Opened September 2018 Opened August 2018 COURTYARD SPACES Design that is enhanced by smart, casual décor, which research shows next-generation travelers prefer. EXTERIOR • Arrival experience includes an optional porte-cochere and enhanced lighting. • Modern exterior offers color and material options adaptable to your location. LOBBY • The newly designed lobby lounge focuses on an elevated evening experience with special seating options to work or relax. • The Bistro, provides guests the opportunity to expand their horizons through fresh, seasonal menu items for breakfast and dinner, signature crafted cocktails, and wine tasting opportunities. • An extension of the lobby, the Bistro Terrace, features a community fire pit and upgraded outdoor seating area. • The 24/7 Market offers “grab and go” options, creating additional revenue opportunities for the property. • The décor package, CYnergy, provides a more flexible set of color palette options for the lobby and creates cohesiveness with the guest room décor. GUEST ROOMS • The smartly designed room features a luggage drop, tech drop to charge and store your electronics, a hospitality cabinet, movable workspace and outlets where most needed. Guests also enjoy the LoungeAroundTM sofa which offers a modern way of working and relaxing. • Other guest room amenities include a 42” inch flat-panel television, in-room refrigerator and an optional microwave. • The spacious, upgraded bathroom features an integrated walk-in shower. • The décor package, CYnergy, features tone-on-tone décor with subtle color accents to differentiate the relaxation areas from the rejuvenation areas. OTHER AMENITIES • Expansive, redesigned fitness experience: 1,000 square feet of appropriate space for cardio, stretching and strength activities. • Optional indoor or outdoor pool. • Scalable meeting space options to meet the demands of your market. BRANDS. LOYALTY. PARTNERSHIPS. RESULTS. MADE HERE. VISIT MARRIOTTDEVELOPMENT.COM OR CALL: 301.380.3200 Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised Courtyard by Marriott hotels open and operating in North America for 24 months as of December 31, 2017, for which Smith Travel Research, Inc. has data and which did not undergo material renovations or expansions during the 24 months preceding December 31, 2017. Of the 634 Courtyard hotels, 307 (48.4%) achieved an average occupancy rate equal to or greater than 73.4%; 191 (30.1%) achieved an average daily room rate equal to or greater than $138.31; 209 (33%) achieved or exceeded the average RevPAR of $101.54; and 322 (50.8%) achieved an average RevPAR Index equal to or greater than 110.2. Of the 634 Courtyard hotels, 322 (50.8%) had at least 69.7% of their total gross room nights booked through the Marriott Channels and 385 (60.7%) achieved or exceeded the average percentage of Marriott Rewards contribution to Occupancy of 55.9%. There is no assurance that you will do as well. OFFER AND SALE BY PROSPECTUS ONLY. See Item 19 of our Franchise Disclosure Document dated March 31, 2018, for additional details. Front Elevation SITE SUMMARY Building Length 288 feet Building Depth 88 feet Land 2.5 acres Parking 125 spaces Data is based on a Gen 6, 125- room proto-model. Site Plan Ground Floor Bistro Bar Typical Floor TYPICAL UNIT MIX King 70-75% Queen/Queen 25-30% Suites 3-5% Data is based on a Gen 6, 125-room proto-model. King Suite King Queen/Queen Inline Queen/Queen Suite Inline King Suite similar COURTYARD BY MARRIOTT CRITERIA FACILITIES PROGRAM GUEST SPACES QUANTITY PERCENTAGE UNIT AREA TOTAL NET (SF) BACK-OF-HOUSE TOTAL NET (SF) Lobby Areas Administration Entrance Vestibule General Manager Office Reception Sales Office Quick Print Work Room Lounge Luggage Dining Employee Areas Media Pods Break Room Circulation Employee Restrooms Public Restrooms Engineering & Maintenence Lobby Area Totals 4,788 Engineer Maintenance Office Food & Beverage Front-of-House Food & Beverage Back-of-House Bistro + Bar 298 Food Preparation Grab N Go 27 Food Preparation Storage Food & Beverage Front-of-House Total 325 Laundry Recreation Facilities Laundry Room Fitness Center 1,166 Housekeeping Swimming Pool (Outdoor - Not Included) Linen and Linen Chute Rooms Retail Storage The Market 87 Elevators Meeting Spaces Elevators Meeting Room 656 Elevator Equipment Room Meeting Room Storage 63 Property Technology Meeting Spaces Total 719 Computer/Telecom Guestrooms Mechanical, Plumbing & Electrical Standard King 86 323 27,778 70-75% Mechanical Accessible King* 3 417 1,251 Electircal Standard Queen/Queen 28 362 10,136 25-30% TOTAL BACK-OF-HOUSE SPACES 5,461 Accessible Queen/Queen* 4 418 1,672 King Suite 2 525 1,050 SUMMARY QUANTITY TOTAL (SF) 3-5% Inline Queen/Queen Suite 1 521 521 Total Number of Guestroom Room Floors 4 Accessible Inline Queen/Queen Suites* 1 521 521 Total Number of Floors 4 Guestrooms Total 125 42,929 Guest Spaces 57,916 Guestroom Corridors & Support Back-of-House 5,461 Corridors/Elevator Lobby Total Net Building Area 63,377 Stairs Walls and Shafts (Estimated) 5,444 Guest Laundry Total Gross Building Area 68,821 Ice Machine Total Square Feet per Room 551 Guestroom Corridors & Support Total 7,902 The information released by Marriott® International in this communication with respect to the Courtyard by Marriott project is provided to the TOTAL GUEST SPACES 57,916 owner and franchise community merely as a guide and all information and supporting documentation serves solely as guidelines and is not, and should not be considered final. All plans regarding this project are routinely updated and remain subject to revision and clarification. *Comply with all governing regulations for size, percentage and quantity of accessible guestrooms. November 2018 The Courtyard prototype is inspired by the modern definition of success. The Bistro is the epicenter of the lobby and fosters social connections and collaboration. Inviting spaces help guests shift gears to reenergize and be their most creative and successful selves. Key Features: • EXTERIOR: modern with options for colors and materials • ARRIVAL: iconic experience with optional porte-cochere and enhanced lighting • NATURAL LIGHT: connections to the outdoors with front patio and Bistro Terrace featuring expanded windows • CYNERGY LOBBY DÉCOR: offering multiple color palettes and FF&E options • LOBBY LOUNGE: design focuses on elevated evening experience and special seating options • BISTRO BAR: focal wall, with day part cues, draws guests into the area and enhances the evening experience • BISTRO PROGRAMMING: utilizes the existing Bistro platform with enhanced grab’n’go options and leverages the wine and cocktail program. • BISTRO TERRACE: provides an open-air connection to the bar and lounge, featuring community fire pit and upgraded outdoor seating • GUEST ROOM: CYnergy decor and signature LoungeAround sofa signal a modern way of working and relaxing DEVELOPING WITH MARRIOTT Courtyard, the 7th largest hotel brand in the world, leads the way in evolving to meet the needs of the modern business traveler. The brand has had a legacy of impressive performance with solid RevPAR and high returns to owners. By developing with Marriott International, owners and franchisees harness the power of our industry leading sales, marketing, and loyalty engines. Visit marriottdevelopment.com to learn more about developing a Courtyard by Marriott..
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