Everything You Need to Move Forward
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Courtyard Tampa Northwest Veterans Expressway FRANCHISE HOTEL EVERYTHING YOU NEED PERFORMANCE* TO MOVE FORWARD Average Average Daily Occupancy Rate Room Rate Marriott’s largest brand by distribution, Courtyard® has a legacy of impressive 73.1% $139.27 performance that includes consistent delivery of high returns and solid RevPAR to Average Average owners. Courtyard owners also benefit from Marriott’s robust demand generation RevPAR RevPAR Index engine that drives top-line revenue while maximizing bottom-line savings. $101.82 108.9 Courtyard has long led the industry when it comes to meeting the needs of the Loyal Customer Base modern business traveler. Since breaking into the market more than 35 years ago as a Average Percentage of Loyalty Program brand built for business, Courtyard has continuously evolved, pushing the boundaries of Contribution to Occupancy at Courtyard is 55.2% design, style and service in the upscale category. Lower Cost Bookings Courtyard has introduced elevated amenities like the Bistro Bar (a fast casual restaurant) Marriott’s channels generate and collaborative lobby spaces. With a new, more flexible prototype that fits a wide 71.0% of Courtyard’s reservations range of site needs, the Inspired Classic decor package and the largest global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver owners even greater success in the future. COMPETITIVE FEE STRUCTURE* Application Fee The greater of $90,000 plus $500 per DISTRIBUTION (Q3 2019) guestroom in excess of 150 guestrooms Courtyard currently has over 1,200 hotels with locations in all 50 U.S. states Royalty Fee and 53 countries and a robust pipeline of nearly 300 hotels. 6.0% of Gross Room Sales Program Services Contribution U.S. & CANADA Units Rooms GLOBAL Units Rooms 3.35% of gross room sales (which includes a contribution to the Marketing Fund of 2% Open 1,043 145,110 Open 1,224 181,919 of gross room sales); plus $10,000 per Pipeline 152 20,487 Pipeline 290 50,109 year; plus $220 per guestroom per year KEY COMPETITORS RECENT OPENINGS OPTIMIZED COST PLAN (for select costs)** Hilton Garden Inn, Hyatt Place, Courtyard San Francisco Downtown/Van Ness Ave. 80 – 110 KEYS Holiday Inn Courtyard New York Manhattan/Midtown West Estimated Cost Per Key $118,000–$183,000 * 2019 Courtyard by Marriott Franchise Disclosure Document. Additional details included on the back. For all other costs and fees, refer to the FDD. 120 – 150 KEYS ** The “Estimated Cost Per Key” includes select building construction, kitchen and laundry equipment, FF&E, start-up costs, Estimated Cost Per Key and certain additional funds. You will incur additional costs. Please refer to our 2019 Courtyard by Marriott Franchise Disclosure $106,000–$164,000 Document for complete details. COURTYARD SPACES A sophisticated yet comfortable environment with an enduring, classic sensibility. From day to night, our spaces are adaptable and welcoming, allowing for conversation and interaction. EXTERIOR • Arrival experience includes an • Modern exterior offers color optional porte-cochere and and material options adaptable to enhanced lighting. your location. Courtyard Wayne Fairfield GUEST ROOMS • The smartly designed room features • Other guest room amenities include a wide, comfortable sleeper sofa and a 55" inch flat-panel television, framed headboard, a luggage drop, in-room refrigerator and an hospitality cabinet, and outlets where optional microwave. most needed. • The Inspired Classic decor package, • The spacious, upgraded bathroom available in two color options, features features an integrated walk-in shower. classic clean lines, solid colors and modern furniture. LOBBY • The newly designed lobby lounge prepared grab-and-go items to meet focuses on an elevated evening guests’ needs and drive additional experience with special seating options revenue. to work or relax. • The Bistro provides guests with day • An extension of the lobby, the Bistro and night dining options through fresh, Terrace, features a community fire pit seasonal menu items for breakfast and and upgraded outdoor seating area. dinner, Starbucks coffee, and premium wine, beer and cocktails. • CRATE, Courtyard’s new signature market, offers curated retail items, • The Inspired Classic decor package premium food and beverage options, continues the classic style and elevated fresh Starbucks coffee, and freshly spaces found in the guest room. OTHER AMENITIES • Expansive, redesigned fitness • Optional indoor or outdoor pool. experience: 1,000 square feet • Scalable meeting space options to of appropriate space for cardio, meet the demands of your market. stretching and strength activities. BRANDS. LOYALTY. PARTNERSHIPS. RESULTS. MADE HERE. VISIT MARRIOTTDEVELOPMENT.COM OR CALL 301.380.3200 Courtyard Tampa Northwest Veterans Expressway Courtyard Franchise Disclosure: As of December 31, 2018, there were 1,027 Courtyard hotels open and operating in North America (U.S. and Canada); of these, 768 were franchised. The data reflects the performance of the 672 franchised Courtyard by Marriott hotels open and operating in North America for 24 months as of December 31, 2018, for which Smith Travel Research, Inc. has data and which did not undergo material renovations or expansions during the 24 months preceding December 31, 2018. Of the 672 Courtyard hotels, 318 (47.3%) achieved an average occupancy rate equal to or greater than 73.1%; 209 (31.1%) achieved an average daily room rate equal to or greater than $139.27; 218 (32.4%) achieved or exceeded the average RevPAR of $101.82; and 348 (51.8%) achieved an average RevPAR Index equal to or greater than 108.9. Of the 672 Courtyard hotels, 346 (51.5%) had at least 71.0% or more of their total gross room nights booked at their hotel come from all Reservation Channels and 411 (61.2%) achieved or exceeded the average percentage of loyalty program contribution to occupancy of 55.2%. There is no assurance that you will do as well. OFFER AND SALE BY PROSPECTUS ONLY. See Item 19 of our Franchise Disclosure Document dated March 31, 2019, for additional details..