Rethink Stora Enso 2010 Saving rainforest Find out how Veracel is helping local biodiversity in Brazil. 18 Trees, food and bombs In Laos, business meets corporate social responsibility in a concrete way. 42 A CEO’s diary It appears that leading a company like Stora Enso is far from a tidy office job. 66 A talk with a woodpecker Stora Enso’s sustainability expert Carolina Graça shares her insights. 14 Insert Stora Enso Facts & Figures 2010 Stora Enso—1 Stora Enso Rethink 2010 Editor in chief Lauri Peltola Concept & design Miltton Oy Printing Libris Oy Cover photo Jenni-Justiina Niemi, Visuamo Oy The world needs Stora Enso Oyj P.O. Box 309, FI-00101 Helsinki, Finland Visiting address Kanavaranta 1, tel. +358 2046 131 Stora Enso AB Box 70395, SE-107 24 Stockholm, Sweden Visiting address World Trade Center, Klarabergsviadukten 70, tel. +46 1046 46000 a new approach Rethink www.storaenso.com,
[email protected] Contents to materials. Editorial Why do we and you need to rethink? 4 Phenomenon Plastic floats 6 Who knows if one day renewable materials and Stora Enso nanotechnology will be used to build emission free Column The customer always has a choice! 8 R&D Responsible choices 9 vehicles? What we do know is that renewable materials have the power to push things forward. That is why Strategy The magic moment 11 Stora Enso has redefined itself from a European forest company to a renewable materials company operating in Phenomenon Beekeeping in Uruguay 13 growth markets. Find out more about our rethinking: storaenso.com/rethink Interview A talk with a woodpecker 14 Plastic fantasies Plastic is everywhere.