The Whole Foods Effect Comeback Buck Ennis

REPORT SMALL BUSINESS IN THE SHADOWS Immigrant biz owners look beyond GOP Congress CRAIN’S® NEW YORK BUSINESS P. 13

VOL. XXX, NO. 45 WWW.CRAINSNEWYORK.COM NOVEMBER 10-16, 2014 PRICE: $3.00

LOCAL FINDS: Mayor’s Whole Foods’ “regional foragers” identify potential hot items, with an money eye for organic produce and novel goods. Pictured here: foods made in circles New York. back Upstate campaign dollars collected by de Blasio went to his favorite consultants

BY CHRIS BRAGG

A massive fundraising effort last month by Mayor Bill de Blasio to win Democratic control of the state Senate was seen as a political setback because Republicans won a majority of seats. But a Crain’s analysis of the money trail shows the spending spree wasn’t a complete loss for the mayor’s allies: Much of the cash was circulated back to two of Mr. de Blasio’s closest political consultants, BerlinRosen and AKPD Media and Messaging. “It’s an example of how obscene our current laws are,” said Dick Dadey,executive director of good-government group Citizens Union. “The mayor’s See MAYOR on Page 24 Rocky start for Coach’s The Whole Foods effect comeback buck ennis

late in Madagascar since 2008 to help the island’s Move to pricier The hardest market BY LISA FICKENSCHER impoverished citizens. Mr. McCollum’s persistence paid off. In merchandise hurts for NY food makers Tim McCollum was determined to get his 2010, the former Peace Corps volunteer cold- both sales and shares chocolate bars into Whole Foods Markets, but called the president—a fellow Peace Corps to crack may be the he didn’t count on spending two frustrating years alumnus—of the grocer’s Whole Planet Foun- of sending emails and making hundreds of calls dation. He agreed to help open some doors. BY ADRIANNE PASQUARELLI high-end grocer. But and visits to individual stores in an effort that Madécasse’s sales were just $250,000 in 2010 seemed to be going nowhere. when it landed in Whole Foods’ Northeast out- Change is hard. Just ask Coach Inc. In once a product’s in, Whole Foods “is hard to crack,”said Mr.Mc- posts. Now the company’s chocolates, which sell the middle of an ambitious turnaround Collum, who founded Madécasse, a Brooklyn- for $4.99 a bar, can be found in nearly all of the strategy designed to transform the 73- it flies off shelves based company that has been producing choco- See WHOLE FOODS on Page 22 year-old handbag purveyor into an upscale lifestyle brand for both men and women, sales are falling—and in- 45

5 END OF AN ERA vestors are fleeing. “They’re in deep trouble,” said C.E. APPLEBY owned Robin Lewis, chief executive of the much of Manhattan. His Robin Report, a retail strategy online newsletter. “The brand has become heirs just cashed out. P. 3 ubiquitous over the last 10 years with NEWSPAPER See COACH on Page 24 71486 01068 0 EDITOR’S NOTE

Haul of Fame FYICRAINSNEWYORK.COM I’m spending my lunch hour Monday with 450 people celebrating the induction of 10 In DC, a Republican Senate extraordinary New Yorkers into the is opportunity for Schumer Crain’s New York Business Hall of Fame.The inaugural inductees— onventional wisdom is that Democrats perhaps you’ve heard of them: in the U.S. Senate, including New York’s Michael Bloomberg, Kenneth Charles Schumer (pictured) and Kirsten Glenn Coleman CGillibrand Chenault, Karen Brooks Hopkins, , will see their power diminished come Henry Kravis,Terry Lundgren, January, when Republicans assume the majority Danny Meyer, Richard Parsons, Stephen Ross, that voters delivered to them last week. ¶ But Jonathan Tisch and Diane von Furstenberg—have some observers believe that Mr. Schumer, the transformed the city through their professional third-ranking Senate Democrat, could thrive in newscom endeavors and philanthropic works. Each has the new environment, even as minority-party status reduces his formal power. ¶ “Schumer is now demonstrated business achievement in challenging the most powerful Democrat in the Senate,” opined Wayne Berman, senior adviser for global circumstances during his or her career, has contributed government affairs at the Blackstone Group and a veteran of Republican presidential campaigns. to civic and charitable activities in ways beyond giving While Nevada’s Harry Reid has the support of Mr. Schumer and most Senate Democrats to money, and has changed New York for the better. And remain their leader if he wants to, his influence will wane in the minority. Meanwhile, the newly each sat down with Crain’s for a remarkable collection elected GOP senators are expected to move their side toward the center, where Mr. Schumer has of video interviews that capture their thoughts on spent years cultivating allies. “The crazies didn’t win,” said Jefrey Pollock, president of Global leadership and their own careers. Spend a lunch hour Strategy Group. ¶ Republicans want to shed their “Party of No” moniker and show they can someday soon clicking through our Hall of Fame govern in the two years leading into the 2016 election, when they will try to recapture the series at CrainsNewYork.com/video. Hear from Mr. presidency and defend their Senate majority. Mr. Schumer’s ability to build coalitions to pass bills Bloomberg on the day he got fired from his Wall could make him an integral player. ¶ “He knows how to make deals,” Mr. Berman said. “He’s an Street job; Mr. Chenault on the fate of leaders who fail alchemist. And there are damn few alchemists in the Congress.” —erik engquist to lead; Ms. Hopkins on culture’s role in Brooklyn’s 1 WTC OPENS. Executives at magazine NYPD’s highest-ranking African- economic rebirth; Mr. Kravis on his earliest publisher Condé Nast began moving American,resigned days after accept- HOORAY! entrepreneurial days as a newspaper boy; Mr. downtown into 1 World Trade Cen- ing that post.Mr.Tucker,formerly the THE CONDITION of Lundgren on Macy’s makeover in an online era; Mr. ter, marking the official opening of NYPD’s head of training, is also Dr. Craig Spencer, the 1,776-foot-tall tower. … OBAMA African-American.… CAN’T BEAT THE the city’s first Meyer on being “a leader worth following”; Mr. NOMINEE. SYSTEM. Ebola patient, has Brooklyn federal prosecu- Marvin Jemal,co-founder of improved. He is Parsons on what mentor Nelson Rockefeller taught tor Loretta Lynch will be nominated the once-storied retailer Nobody playing the banjo him about stewardship; Mr. Ross on why he hires by President Barack Obama as attor- Beats the Wiz,was sentenced to three and riding an exercise bike at “young ‘PHDs’—poor, hungry and driven”; Mr.Tisch ney general, succeeding Eric Holder. years in prison for stealing $2 million Bellevue Hospital, She would be the first African-Amer- from a bank that lent him money to where he is being on promoting the city after 9/11; and Ms. von ican woman in this post. Ms. Lynch build a luggage business. … ART treated. Furstenberg on being an immigrant who achieved the was named one of Crain’s Most Pow- AUCTION RECORDS. At Sotheby’s fall American Dream.“I was lucky,” she added. So, too, is erful Women in New York in 2013.… opener last week, the auction house Crain’s, which now offers a rich repository of wisdom THWARTING BAD BEHAVIOR. Benjamin sold 58 Impressionist and modern art OY VEY! Lawsky, the state superintendent of works for $422.1 million, the compa- THE EMERGENCY SYSTEM used for 911 from 10 people who are living proof of why New York financial services, wants independent ny’s highest total ever. … GOOGLE calls was down for two hours last week, City remains the world’s capital of business. monitors to routinely examine the big GROWS. The search giant signed a forcing dispatchers to use pen and paper companies his office lease for 180,000 to keep track of calls. regulates. Tradi- ‘The square feet at a former THIS WEEK IN CRAIN’S tionally, the moni- Nabisco cookie factory tors were reserved traditional near the High Line. … for firms in legal BLOOMBERG SHOPPING IN THE BOROUGHS------3 trouble. … BANK [TV] bundle is SPREE. Former Mayor IN THE MARKETS------4 MERGER. Sterling fraying at the Michael Bloomberg is DIGITAL NY------5 Bancorp and Hud- expected to return istockphoto son Valley Holding edge’ many of the 400 .nyc THE INSIDER ------6 Corp. will merge, —Chase Carey, 21st domain names that his court decisions declaring that the REAL ESTATE ------7 creating a New York Century Fox’s chief attorneys purchased for Internet TV-streaming service is il- regional bank with operating officer, during $12,000. URLs that legal, Aereo has shuttered its OPINION ------10 about $10.5 billion the company’s quarterly were purchased include Boston operations and is laying off GREG DAVID------11 in assets.The deal is earnings call with investors MikeBloombergIsA employees in New York. … YMCA valued at $539 mil- Dweeb.nyc and Mike CHIEF EXEC TO RETIRE. Jack Lund, the REPORT------GOTHAM GIGS 13 lion.… BRATTON’S NO. 2. Police Com- IsTooShort.nyc. … GROCER DOWN- CEO and president of the YMCA of Maria Hinojosa’s nonprofit CLASSIFIEDS ------20 missioner Bill Bratton promoted 40- SIZES. Food Emporium is closing two Greater New York for the past decade, produces radio programs year NYPD veteran Benjamin of its 13 New York City supermarkets will retire next year.Mr.Lund,64,has NEW YORK, NEW YORK ------about the U.S.’s changing 25 Tucker, 63, to first deputy commis- within the next few months. Others spent the past 40 years working for demographics. P. 8 SOURCE TEA ------26 sioner.The appointment came a week are likely to follow suit,sources say.… various Y’s. after Philip Banks, who had been the AEREO SHRINKS. Following a series of —emily laermer CORRECTION Tata Consultancy Services is the title sponsor of the TCS New York City Marathon. The company’s name was misstated in the Oct. 27 “Marathon gets back on track.” STORIES TO WATCH THIS WEEK vol.xxx,no.45,november 10,2014—Crain’s New York Business (ISSN 8756-789x) is published weekly,except for double issues the weeks of June 23,July 7,July 21,Aug.4,Aug.18 and Dec. 22, by Crain Communications Inc., 685 Third Ave., New York, NY 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Nov. 10: $1.4B Nov. 10: Sesame Nov. 12: JetBlue’s Nov. 13: NY Public Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, Fulton Center Street marks its new Terminal 5 Service Commis- MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777. $3.00 a copy, $99.95 one subway hub opens. 45th anniversary. opens at JFK sion votes on Com- year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2014 by Crain Communications Inc. All rights reserved. Airport. cast/Time Warner Cable merger.

2 | Crain’s New York Business | November 10, 2014 IN THE BOROUGHS QUEENS FEMA audit could lower rates Breezy Point may get flood insurance break. Others, not so much

BY JOE ANUTA

Owners of homes in low-lying areas around town, take note: The Feder- al Emergency Management Agency is planning an extensive audit of construction in the city’s flood zones. PACKAGE DEAL: Alex Douglas of Lipkind’s The officially termed Commu- Shoes in the Bronx holds packages for UPS nity Assistance Visit, set to begin customers who live nearby. between now and the spring, will look at a handful of neighborhoods to see whether buildings construct-

buck ennis ed in the past five years—and the codes and variances that govern them—meet the requirements of the agency’s National Flood Insur- ance Program. Ship-shape for the holidays About 70,000 buildings in the five boroughs lie in the updated flood zones that were redrawn and on their customer service. “If you’re ordering expanded after Superstorm Sandy. After last year’s snafus, stores and shippers gear up something for your 3-year-old and it doesn’t Most of their owners will be re- to get it right this time; bikes back as a delivery mode show up on time, you’ve pretty much ruined the quired to join the insurance pro- biggest holiday of the year.” gram. much as 11% from 2013, according to the Na- And after last year, when retailers including The audit will also test whether BY ADRIANNE PASQUARELLI tional Retail Federation—stores have a prime Macy’s and Gap missed promised holiday deliv- the city’s building policies are being opportunity to benefit,if they can just deliver the ery dates, the pressure is on, big-time. Many correctly implemented by develop- With about six weeks to go until Christmas, re- goods on time. stores blamed United Parcel Service for the fail- ers and homeowners. “We are cer- tailers and shippers are scrambling to get their “If you’re ordering something for yourself it ures, accusing it of being overtaxed and ill tainly participating and working delivery systems humming for the holidays.And may not be that big of a deal,” said Kevon Hills, equipped to handle the package volume. This with them to make it a successful with online sales expected to hit a heady $105 vice president of research for StellaService, a year,experts say,it’s up to the retailers to do what visit,” said Daniel Zarrilli, director billion total for this month and next—up as Manhattan-based firm that evaluates retailers See RETAILERS on Page 23 See FEMA on Page 12 A dynasty cashes out of NYC— STATS AND THE CITY by Nicholas Wells OH, RATS! The Big Apple may not be as rat-infested as we thought. A Columbia University doctoral student debunked the myth that there are as many rats as for the next 100 years, at least people in the city by calculating about 2 million rats, not 8 million. INCREASE in the number of pest complaints in C.E. Appleby built a The land beneath the Durst many others, he made his money in the city between fiscal 2012 and fiscal 2013 project, and that of an even larger property. Unlike them, however, he +10 .3 % fortune on landfill. apartment complex being built by made some of his land himself, by MEDIAN annual compensation for city TF Cornerstone a block south, be- filling in his low-lying acres $36.6KDepartment of Health and Mental Hygiene Heirs just re-upped longs to the descendants of Charles along—and in some cases under— exterminators in fiscal 2013 Edgar Appleby, an austere develop- the Hudson River and leasing out last of their stake the resulting dry land. AMOUNT More than a century later, exec- $611Kearmarked in BY JOE ANUTA ‘Land can’t utives from the few companies that the city budget to attack “rat reservoirs” in fiscal 2015 wear out ... and have ever done business with the On Halloween morning, the Durst Appleby scions, who are now split NUMBER of Organization ceremoniously hoist- doesn’t need into three main groups, recall the rat sightings ed a final bucket of structural ce- family as a patient lot who seemed 314reported to 311 from ment to the top of its forthcoming repairs’ uncommonly able to agree on what Brooklyn’s 11221 apartment building on the far West needed to be done. ZIP code so far this Side. “I recall that it was a pleasure— year, the most in Here in the city, that topping- we had zero problems,” said Larry the city out ritual signaled the end of major Silverstein, head of Silverstein construction on the 709-unit proj- Properties, which purchased a full- MAXIMUM distance in feet that the Norway rat can leap horizontally. ect.But for a group following the ac- er who became one of the richest block site from the family in 1989, 8The most common rat species in the city can jump as high as 3 feet tion from a small office in Mont- men in the city by the time he died which was subsequently taken over Sources: “Does New York City Really Have as Many Rats as People?” by Jonathan Auerbach, gomery, Ala., it marked a much in 1913 at 89. by the state for the Jacob K. Javits NYS Dept. of Environmental Conservation, NYC Comptroller, SeeThroughNY, City Council more significant milestone:the final His $50 million fortune was Convention Center. “We ended up istock chapter of a family’s 150-year-old hugely unusual by the standard of buying, and the rest was history.” ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY New York City real estate dynasty. the day, but its source was not. Like See DYNASTY on Page 23

November 10, 2014 | Crain’s New York Business | 3 IN THE City’s public hospital system MARKETS gets poor financial prognosis by Aaron Elstein

many of the city’s undocumented in 2018 through $1.6 billion in un- HHC could exhaust immigrants, who are ineligible for restricted state and federal aid— cash by 2016 and see health care coverage through Med- presumably the $1.6 billion in fed- icaid or the Affordable Care Act. eral funding announced last week $3.2B deficit in 2018 Bellevue Hospital Center, where for HHC in post-Sandy assis- Dr. Craig Spencer is being treated tance—and $1.6 billion in cost sav- for the Ebola virus, is HHC’s Man- ings. But that plan is “at best risky BY JONATHAN LAMANTIA hattan flagship facility. and may prove unachievable,” the Dr.Ram Raju,HHC’s president, Citizens Budget Commission said. Without an aggressive gap-closing has long held that when it comes to plan,the New York City Health and health care, New Yorkers’ fates are Hospital consolidation Hospitals Corp.will exhaust its cash “Restructuring [HHC’s] servic- reserves by fiscal 2016, a watchdog es should be a top priority for state group said in a policy brief last week. ‘Restructuring and local leaders,”the organization’s The public hospital system ran a president,Carol Kellermann,said in $668 million deficit in its 2013 fis- its services a statement. Those changes include cal year, ended June 30, and an esti- making health care delivery more mated $645 million deficit in 2014. should be efficient, consolidating hospitals Its budget gap is projected to grow and increasing enrollment in to $1.7 billion in fiscal 2018, the a top priority’ HHC’s insurer, MetroPlus. The re-

Citizens Budget Commission said. port said HHC should ask for istock greater sharing of the cost of caring Sustaining a safety net for the uninsured and creating a sys- “As we face financial challenges, tem of incentive payments from the which are inherent in any public sys- intertwined—as Dr. Spencer’s situ- city when HHC improves quality Currency trading’s tem, HHC is committed to working ation illustrates. Once it was clear and reduces costs. with all government officials at the that Dr. Spencer had developed New York state is receiving $6 city, state and federal levels to pre- symptoms, his steps had to be re- billion in federal money to overhaul big ‘bang’ theory serve our mission, serve New Yorkers traced to locate strangers who might its Medicaid program by ending without exception, and ensure the have been exposed to him. fee-for-service reimbursement, long-term financial health of the cor- “In this new health care world, among other measures. Several eeping track of all the fines paid by global banks for poration,” HHC said in a statement. your health depends on my health,” HHC hospitals are participating in alleged misdeeds during the boom years takes the sort New York’s public hospital sys- Dr. Raju told Crain’s in June. “The the new reforms,and hope to receive of dedication required to get through Proust’s tem cares for about 1 million pa- only time you don’t care about the incentive payments based on im- K tients annually. In 2011, HHC dis- public health system is when you are proved health care outcomes. But Remembrance of Things Past. While it appears that Wall charged about 210,000 patients— in the middle of Utah with no one these new models—population Street’s long, sordid tale is nearly over, at least one more 18% of the city’s total—but 45% of around.” health management and payment unpleasant chapter lies ahead as banks own up to how they those patients were uninsured. The HHC had plans to bridge its based on outcomes, not volume— currency trading system is a safety-net provider to projected $3.2 billion cash shortfall are tricky to implement. Ⅲ manipulated the biggest market of them all: . The foreign-exchange marketplace is vast, with $5.3 trillion worth of dollars, pounds, yen and everything from Israeli shekels to Guatemalan quetzales changing hands every day, according to the Bank for International Settlements. About 20% of that trading activity is in New

York (London is the leader here, has shelled out $15 billion since with a 40% share). To put this tril- 2010 and has $2.5 billion left in the lion-dollar figure in context,under- pot. The champion in this catego- stand that about $30 billion worth ry, Bank of America, has paid out or of shares in public companies squirreled away $70 billion,accord- change daily on the New York Stock ing to Bernstein. Exchange. So currency-trading ac- One question is how banks— tivity in New York alone is 35 times even very large ones—could man- larger than the daily volume on the age to manipulate the huge world’s biggest stock market. foreign-exchange market. Say hel- For about a year, U.S. and Euro- lo to the delightful phrase “bang pean regulators have been investi- the close.” gating abuses in this market,and the It works like this: Foreign- Justice Department has launched a exchange rates are published, or criminal probe. In recent weeks, fixed, about every hour by services JPMorgan Chase, Citigroup, Barclays, such as Reuters that survey trade Deutsche Bank, HSBC, Royal Bank of data over a one-minute period. If Scotland and UBS have all set aside you were an unscrupulous trader, hefty amounts of cash to settle gov- you could structure your customer ernment cases. orders to hit the market just before For those keeping score at or during fixing time so you could home, JPMorgan has set aside move the exchange rate ever so nearly $34 billion since 2010 to pay slightly to your advantage and cost for its multitudinous legal woes and your client some money. still has $7 billion left in the kitty to That’s how to “bang the close.” resolve the currency-trading case One useful result of this sorry saga and other matters, according to would be for a rap artist to adopt the Sanford C. Bernstein & Co. Citi phrase as his or her stage name. Ⅲ

FEES CHARGED by law firm Jones Day through the first half of the year for work $37Mrelated to the city of Detroit’s bankruptcy. Accounting firm Ernst & Young charged $13 million, and law firm Dentons, $10 million. A judge last Friday approved the city’s restructuring plan, allowing it to leave bankruptcy after 477 days.

4 | Crain’s New York Business | November 10, 2014 DIGITAL NY

launched online late last year, is opening a brick-and-mortar store in Celeb chef to launch delivery app TriBeCa at 10 Hubert St. The move comes less than two months after it announced that it had aple,a food-delivery The report noted that the pay of- cant difference. The average offers giving in an apologetic memo to received $9 million in series B fund- service launching in fer gaps—roughly 10% for seasoned came to $109,000 for men and employees:“If you think you deserve ing in a round led by Brown Shoe 2015, has some big- engineers and 9% overall—were $103,000 for women, a difference a raise, you should just ask.” Co., which is worth $2.5 billion and name backers in narrower than those found in other also considered insignificant. —matthew flamm owns shoe brands such as Via Spiga, both the tech and professions, “possibly due to the “It’s equal pay at the beginning,” Naturalizer and Sam Edelman. Mculinary industries. high overall salary environment and said Hired CEO Matt Mickiewicz. Online retailer A physical location provides more David Chang, chef and owner of competitive marketplace” in tech. “It seems everybody starts out with advertising to passersby and potential the Momofuku empire,is an investor There were virtually no gaps the best of intentions, but over time goes physical customers than e-commerce alone. as well as the venture’s chief culinary among entry-level software engi- the trend lines don’t add up, for Bonobos, Birchbox, Rent the officer. Blue Apron founder and neers. Junior women asked for whatever reason.” Another virtual retailer is jumping Runway and Trunk Club have all re- CEO Matt Salzberg is investing via $97,000, while men asked for The report essentially offered the into the physical realm. Jack Erwin, cently opened or signed on for shops. his venture-capital fund, Aspiration $100,000—a statistically insignifi- same advice Mr. Nadella ended up the men’s footwear brand that —adrianne pasquarelli Growth. The partners, with other investors, raised $4 million earlier for the business, which will be led by Caleb Merkl, a buck ennis venture capitalist. David Chang Maple de- scribes itself as a mobile-based food-delivery service that offers prepared meals to consumers.The company will include a culinary board of directors hand- picked by Mr. Chang.The food and recipes will be proprietary. 1-877-870-6118 Other investors include Akshay conEd.com/GreenTeam Navle, former director of e-commerce and product development for another delivery service, Quidsi; and Kal Vepuri, a former board member of Sweetgreen. Maple will charge between $12 and $15 per meal, which includes delivery. The company is aiming to deliver the meals within 15 to 25 minutes, a spokeswoman said. —lisa fickenscher Women ask for less pay than men The gender pay gap has been much discussed since Microsoft CEO Satya Nadella suggested last month that women in tech shouldn’t ask for raises but instead have “faith that the system” will provide them. But according to a report released last week, the pay gap is only part of the issue.There’s also a gender “ask”gap, and it mainly applies to more seasoned engineers. Mr. Nadella apologized, but his remarks inspired tech recruiting firm Hired to analyze thousands of salary offers made on its platform in the past six months in San Francis- co, New York and Los Angeles. According to a breakdown Hired NEW YORK supplied to Crain’s,the recruiting firm found that experienced female software engineers looking for a new job set an average minimum salary re- quirement of $111,000. Their male IT’S TIME TO peers,meanwhile,set an average minimum of $131,000, or 18% more. Women asked for less than what employers were willing to pay: The average offer came to $117,000. Men, by contrast, asked for slightly SHAPE UP more than opening bids from employers, which averaged $129,000.

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November 10, 2014 | Crain’s New York Business | 5 JOHN DEFRANCISCO, a Syracuse-area state THE senator, said he’s “disinclined to do the state’s minimum wage, publicly anything” Mayor Bill de finance campaigns, raise property Blasio wants. INSIDER taxes, subsidize undocumented im- by Andrew J. Hawkins migrants’ tuition and give New York City control of rent regulation. “I’m disinclined to do anything [Mr. de Blasio wants], because it’s ‘Status Cuomo’ seen as boon to biz foolish economic-development policy,”said Sen. John DeFrancisco, a pow- wo days after his re-election, Gov. Andrew Cuomo erful Syracuse Republican. “I don’t sounded relieved. “I feel good,” he said in a radio believe in any of those issues,because that’s what’s killing New York state.” interview.“Excited.” T ap images Mr. de Blasio also needs Albany’s No wonder. Last week’s election reverted state politics in approval for aspects of his plans for af- New York back to “status Cuomo”—the dynamic in which the 2010, Democrats increased their ilies Party and Mayor Bill de Blasio. fordable housing and struggling pub- governor, Democratic Assembly speaker and Republican Assembly majority, and Mr. Cuomo The upshot is that business inter- lic schools. But he angered Senate won re-election while distancing ests, which backed Senate Republi- Republicans by raising money and Senate majority leader negotiate bills and budgets. himself from the state’s liberal ac- cans and Mr. Cuomo, will have an dispatching top aides in a failed effort Republicans retook the state Senate for the first time since tivist wing,led by the Working Fam- easier time blocking bills to increase to defeat their candidates. Senate Republicans want to hold the line on taxes and spending, so the Metropolitan Transportation Authority’s quest for another $15 billion to fully fund its capital plan could be pushed back two years. Renewal of measures expiring in 2015, such as rent regulation, 421-a tax abatements, the property-tax cap and mayoral control of schools, is likely but with tweaks—like an increase in the statewide cap on charter schools—sought by backers of election winners. For his part, Mr. Cuomo—after vowing to advocate for liberal issues in his victory speech—tempered expectations two days later. A Repub- lican-controlled Senate will necessi- tate compromise, the governor said. “Will compromise get you everything we would have wanted if we had both houses?” Mr. Cuomo said.“No.Clearly it will get us some- what less than if Democrats had both houses.” There’s also a $6.2 billion budget surplus, much of it from Wall Street settlements. Mr. Cuomo wants to spend it on nonrecurring expenses like infrastructure. Senate Republicans also want tax cuts. A Senate Democrat’s proposal to LUNCHEON raise taxes on pieds-à-terre is going nowhere, but the debate over rent regulation may be fierce. Landlords spent millions of dollars on state races this year. Pro-tenant forces, with Mr. de Blasio at the forefront, are angling to strengthen the laws. Join us on December 5 to celebrate the 2014 Friday, December 5, 2014 Steven Spinola, president of the Real Estate Board of New York, Best Places to Work in New York City. Sheraton New York Times Square which spent $1.7 million to help 12:00 p.m. – 12:30 p.m. elect five Republican candidates to Registration & the state Senate, said he hopes the NEW PROGRAM ALERT: Best Places, Best Networking Reception incoming freshmen are “candidates 12:30 p.m. – 2:00 p.m. Luncheon, who care about creating jobs, who Practices: Pitch Us Your Best Idea for care about creating an environment Best Places, Best Practices Challenge and for investment, and who do not be- Recruiting and Retaining Talent -- Rankings Unveiled lieve you can pick on one or two or three different industries to cover the and Win Our “Best Idea” Challenge. Cost to Attend: cost of running all of government.” Mr. Spinola said he plans to $300 for individual ticket(s) spend more time in Albany next Visit our website for details on how to enter $3,000 for priority reserved tables of 10 year—his final one at REBNY— You must be pre-registered to attend this event. than he has in 28 years as head of the and this year’s winning prizes! No refunds permitted. group. The last debate over extend- ing rent regulation,in 2011,left him For more information: stranded in the state capital without a change of clothes. This time, he Jordan Nowlin plans to bring an extra suit. Ⅲ Phone: 212-210-0739 Register Today >> Email: [email protected] QUOTE OF THE crainsnewyork.com/events-bestplaces2014 WEEK: ‘I’m the For sponsorship information, contact Joanna Harp at political Lazarus’ 212-210-0278 or [email protected]. —Gov. Andrew Cuomo, after his re-election last week

6 | Crain’s New York Business | November 10, 2014 REAL ESTATE

New York’s importance as a center for raising capital. The city is also PERSON OF INTEREST Church closures a close to other Northeast markets where the company is investing. GREEN LIGHT FOR LANDLORD “We do business in Philadelphia, Washington, and Boston,” he said. NEARLY TWO YEARS after buying 475 Fifth Ave. boon for developers “Having a presence in New York is for a reported $140 million, TIAA-CREF a great home base that is situated in recently began aggressively marketing the he Archdiocese of New York’s plan to consolidate 37 parishes in the middle of all of those markets.” property’s 276,000 square feet of office the city could prove to be a blessing for real estate developers— —daniel geiger space. Helping matters are a good location especially because most of the properties set to be vacated are directly across from the New York Public not landmarked. Library and a multimillion-dollar gut The archdiocese plans to halt services at 19 churches in the Comics seller renovation that is now nearing completion. Tcity and will integrate those parishes with 18 others.Those parishes will de- hits heroic levels But so, too, do the property’s freshly cide what to do with the unused buildings in the short term, but eventually a burnished green credentials—including its sale of at least some of the parcels is likely.As of now, there would be little im- With investors increasingly turning ranking in the top quartile in terms of energy their attention to comic books as efficiency and a hoped-for LEED Silver rating— tiaa-cref pediment to their development. strapped religious and nonprofit or- stores of value, vintage comics dealer according to Nicholas Stolatis (pictured). He is the head of global Only two of the churches set for clo- ganizations.Extell Development,for Metropolis Collectibles is in expan- sustainability at the teachers’ insurance company’s real estate arm, which in sure are landmarked. example, is planning a condo along- sion mode. The retailer, which re- New York City alone owns outright or in partnerships a dozen buildings with In recent months, developers side the Park Avenue Christian cently purchased a 1938 comic book nearly 4 million square feet of office space. have repeatedly pounced on the op- Church, for which the company re- for a cool $3.2 million, and Comic TIAA-CREF is a charter member of the federal Department of Energy’s portunity to snatch up land and de- portedly will pay nearly $25 million. Connect.com—its online auction Better Business Challenge, whose local members also include Columbia velopment rights belonging to cash- —joe anuta house—have inked a 10-year lease Presbyterian and the state of New York—all of whom have pledged to reduce for 5,000 square feet at 36 W. 37th St. their energy consumption 20% by 2020. They also freely share ideas as to The space, where the asking rent how to do it inside the group and out. Mr. Stolatis has led the effort that Growing investor er 745 Fifth Ave., a space that is near- was in the high $30s per square foot, has slashed energy consumption across TIAA-CREF’s U.S. portfolio by ly three times the size of the firm’s is double the size of the firm’s current snags office current location at 600 Madison digs. “Since the recession, our busi- 17.3% since 2007, unlocking an annual cost saving of $15 million. Developer and real estate investor Ave. It is subleasing the space from ness has grown tremendously,” said “There is no secret sauce,” he said. “We view ourselves as a leader, and Don Peebles, who was one of the fi- investment firm Octavian Advisors. co-owner Vincent Zurzolo. leadership is all about showing the way.” nalists earlier this year to acquire the Greg Wang, a broker at Newmark Metropolis was represented by Meanwhile, he expects that in a crowded Manhattan market, TIAA-CREF’s Long Island College Hospital cam- Grubb Knight Frank, represented Joseph Friedman of MHP Real greener-than-most portfolio will give it an increasingly solid competitive edge. pus in Cobble Hill, Brooklyn, is ex- Mr. Peebles in the deal. Estate Services. Alan Mandelbaum “We hope that by having a landlord that is committed to things like the panding his Manhattan office. Mr. Peebles said the growth re- represented the landlord, ASM Better Business Challenge, tenants will be able to recognize that one Peebles Corp. is moving into flects his ambition to do more real Realty Group, in-house. building is better than another; that it’s not just about the marble and 11,000 square feet at high-end tow- estate deals in the city, as well as —joe anuta granite in the lobby,” he said. —ERIK IPSEN

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November 10, 2014 | Crain’s New York Business | 7 BUSINESS $0.14 Avg. wage gap between men and women in NYS in 2013, the smallest of any state PEOPLE Source: National Partnership for Women & Families

EXECUTIVE MOVES

Hoyos Labs: Justine Bone, 39, joined the digital infrastructure- security company as vice president and chief information security and solutions officer. She was previously chief information- security officer at Dow Jones. Bluestone Group: Charlie Terrasi,34, GROUNDED IN DATA: joined the private investment firm as Maria Hinojosa’s Harlem- chief operating officer. He was based news nonprofit has previously senior vice president at raised $7.8 million to Dime Savings Bank. produce programs about National Basketball Association: Jerome changing demographics. Pickett, 38, joined as chief security officer and senior vice president. He was previously a supervisory special agent of the presidential counterassault team at the U.S. Secret Service. Quad Group: David Spring, 50, joined the multistrategy proprietary trading firm as chief operating officer. He was previously vice president of treasury at Donaldson Lufkin & Jenrette. David Horowitz, 42, joined as managing director. He was previously chief operating officer at Banyan Capital. National CineMedia: Bennett Fogel,53, was promoted to chief revenue officer and executive vice president at the cinema advertising network. He was previously executive vice president of sales and marketing. credit Scholastic: Ken Cleary, 49, was promoted to chief accounting officer GOTHAM GIGS and senior vice president at the publisher. He was previously vice president of external reporting and compliance. TravelClick: David Obstler, 55, joined the travel software provider as chief financial officer. He was previously Facing the future chief financial officer at OpenLink Financial. AMD Alliance International: Mark Ackermann, 57, was appointed Maria Hinojosa reports on the changing U.S. populace chairman at the age-related macular- degeneration awareness nonprofit. He According to Maria Hinojosa, the old America is demographic change. ¶ Ms. Hinojosa, 53, who continues as executive vice president ‘I didn’t and chief operating officer at gone, eclipsed by a shift in demographics that is with her husband raised two children in their Lighthouse Guild. see anyone transforming the face of the country. Born in West Harlem home, was the first Latina reporter New Museum: Joseph Grima, 37, joined Mexico City, Ms. Hinojosa is chronicling the for National Public Radio in the 1990s and went as director of Ideas City, a festival that like me explores the future of cities. He was untold stories of the nation’s increasingly diverse on to several other award-winning TV-reporting previously editor at Domus. New York Junior having a population from her newsroom on West 125th gigs before starting the Harlem-based company, Tennis & Learning: Street in Harlem. ¶ “What we are living through which employs about 20 people. ¶ “I never Ronald Nano,36, career in at this moment in history is fascinating,” she said. thought I could have a career in journalism,” Ms. was promoted to general manager at journalism’ ¶ In 2010, U.S. Census data showed the country’s Hinojosa said. “I didn’t see anyone like me doing the tennis- and white population declining, while Latinos it.” ¶ Ms. Hinojosa and her team have raised $7.8 education-themed community accounted for half of the U.S.’s population million since the company’s inception, with a organization. He growth.That year, Ms. Hinojosa launched a recent critical infusion by the Ford Foundation. was previously senior director of nonprofit news organization. Futuro Media Futuro’s nonprofit status allows the team to focus operations. Figliulo&Partners: Ted Alcarez,42, Group took over the long-running National more on its mission—exploring the growing joined the brand agency as executive Public Radio program Latino USA. She then impact of minorities on American life and its director of people and culture. He was previously executive director of human began producing a new show called America by the economy—than on ratings. ¶ “What is resources at LBi/MRY. Numbers With Maria Hinojosa, now in the middle happening with Latinos in the U.S. is key to Brand Union: Matt Norcia, 33, joined the global brand and design agency as of its first season. Each episode is based on a understanding what the future of this country is executive director of development. He statistic that highlights an aspect of the country’s going to look like,” she said. —joe anuta was previously vice president

8 | Crain’s New York Business | November 10, 2014 and engagement-group director at CBX. CORPORATE LADDER Maxifier: Nancy Lowry, 35, joined the performance-optimization company as director of account management. She was previously director of digital revenue HUMAN RIGHTS FIRST HAS A ‘TRUE NO. 2’ AT LAST and yield management at Discovery ZACHARY SILVERSTEIN has worked in government, law and business. Now he joins the nonprofit sector as chief operating officer Communications. Brooklyn Academy of at Human Rights First, which promotes American leadership on human rights. Music: Riccardo “I was attracted to its bipartisan, pragmatic approach,” Mr. Silverstein said. “It’s committed to being innovative, and Salmona, 57, joined that felt consistent with the narrative arc of my career.” the multi-arts center Mr. Silverstein, 46, comes from Amplify, an education-technology company, where he was president of its Insight as vice president for division. He was previously a partner at a Chicago law firm and had served as a legislative director for a congressman. institutional Elisa Massimino, president and CEO of Human Rights First, said Mr. Silverstein is the organization’s first “true No. advancement. He was 2,” who will oversee all aspects of the operation. “So many nonprofits lack that ability to adapt to a changing previously vice environment, and this ability is something he has in spades,” president for she said. development and public affairs at the Human Rights First is in the second phase of its strategic-growth plan. It opened an office in Houston, and has plans Juilliard School. to unveil another in 2015. Its pro bono legal-representation program, which matches lawyers with asylum-seekers, is StartApp: Scott Brady, 41, joined the handling 1,067 cases and expects more. Last year, it offered $33.5 million worth of legal services. —NAZISH DHOLAKIA mobile-advertising platform as vice president of sales and analytics. He was previously senior vice president of digital analytics at Nielsen. BankUnited: Laurence Marchini,43, joined as vice president of commercial banking. He was previously chief lending officer at Greater Hudson Bank. AccentHealth: Erin Fitzgerald, 33, was promoted to vice president of marketing at the patient-education media company. She was previously senior Let your marketing director. HR&A Advisors: Jee Mee Kim, 41, joined the economic development, real estate and public-policy consulting firm as principal. She was previously principal and director of planning at Sam health plan go Schwartz Engineering. Sulin Carling, 30, was promoted to director. She was previously a senior analyst. Elissa Hoagland Izmailyan, 27, was promoted to director. She was previously to the birds. a senior analyst. Jordan Hare, 36, was promoted to senior analyst. He was previously an analyst. Anchin Block & Anchin: Tamir Dardashtian, 40, was promoted to DoD you see a solution to the principal at the accounting firm. He was previously a senior tax manager. ggrowing gaps in your benefi ts? Yair Holtzman, 44, was promoted to partner. He was previously a director. Christopher Noble, 36, was promoted to YourY employees may. partner. He was previously a director. Baker & McKenzie: James Donnell,53, joined the law firm as a partner. He was It’sIt called voluntary insurance, and almost previously a partner at Winston & 660 percent of employees wish their employer Strawn. ooffered it1. Daniel Raglan, 39, joined as a partner. He was previously a partner at Kelley Drye & Warren. In this changing insurance landscape, Afl ac has Cozen O’Connor: Elan Kandel, 38, joined ooffered voluntary coverage and nothing else for the law firm as a partner in the global insurance department. He was nnearly 60 years. And it shows. With a one-day previously a partner at Kaufman Borgest aaverage turnaround2 for online claims, Afl ac is a & Ryan. greatg way to make employees happy, which may Davis Polk & Wardwell: Denis McInerney, 55, rejoined the law firm as a partner. He makem you happy as well. was previously deputy assistant attorney general of the criminal division at the U.S. Department of Justice. BestB of all, Afl ac comes at no direct cost to Fragomen: Catherine employerse like you. Just add a payroll deduction, Macris, 36, was notifyn your workforce and let it fl y. promoted to partner at the law firm. She was previously an associate. CallC your local agent and visit Francesca Moschetta,40, was promoted to aafl ac.com/business partner. She was previously an associate. Goldberg Segalla: Dove A.E. Burns, 35, joined the law firm as a partner in the employment and labor and professional liability practice groups. She was previously a managing partner at Winget Spadafora & Schwartzberg. —nazish dholakia

EXECUTIVE PROMOTIONS 12013 Afl ac WorkForces Report, a study conducted by Research Now on behalf of Afl ac, January 7 – 24, 2013. 2Afl ac Company Statistics, October 2013, One day processing turnaround based on business The fastest way to get an announcement into days after required documents are received. Online claims available for Accident, Sickness, Cancer & Wellness claims. Coverage is underwritten by American Family Life Assurance Company Crain’s is to submit online. Fill out the form of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. Worldwide Headquarters | 1932 Wynnton Road | Columbus, GA 31999 at crainsnewyork.com/section/ executive_moves. The Executive Moves column Z131176 11/13 is also available online.

November 10, 2014 | Crain’s New York Business | 9

AFL3030 B2B BIRDS JR.indd 1 1/30/14 12:38 PM OPINION CRAIN’S NEW YORK BUSINESS

Reason for optimism editor in chief Rance Crain publisher, vp Jill R. Kaplan hat’s old is new again in Albany. day one, but the recipe for getting results is known. Each EDITORIAL editor Glenn Coleman When the smoke cleared from leader has priorities that require assent from the other two, managing editor Jeremy Smerd last Tuesday’s election, the so mutually beneficial deals can be struck. For example, Mr. deputy managing editors Valerie Block, Erik Ipsen Republicans had captured a Silver wants to stop rent regulation from expiring next year; assistant managing editors Barbara Benson, Mr. Skelos wants the same for 421-a property-tax Erik Engquist majority of seats in the state senior news producer Amanda Fung Senate, presaging an end to the abatements; ditto Mr. Cuomo for his property-tax cap. contributing editor Elaine Pofeldt columnists Greg David, Steve Hindy, Alair Townsend power-sharing arrangement Politics, despite its negative connotation these days, senior reporters Theresa Agovino, remains the art of the possible. Legislators could set the tone Aaron Elstein, Lisa Fickenscher, Matthew Flamm, they’ve had with several breakaway Democrats for two years. Daniel Geiger, Adrianne Pasquarelli Meanwhile, Gov. Andrew Cuomo won a new term, and for a productive session by first reforming the scaffold law— reporters Joe Anuta, Chris Bragg, W Andrew J. Hawkins, Irina Ivanova, Democrats solidified their control of the Assembly. the stupidest statute in New York—so that responsibility for Jonathan LaMantia, Thornton McEnery Because the Senate majority will be largely made up of construction accidents is shared by all parties at fault. We reporter/videographer Ken M. Christensen news producer Emily Laermer suburban and upstate politicians who resented Mayor Bill de don’t buy the excuse web reporter/producer Nazish Dholakia Blasio’s fundraising for their opponents—and portrayed him that Mr. Silver will art director Steven Krupinski Albany’s familiar deputy art director Carolyn McClain as the bogeyman in their campaigns—there are concerns never agree because his staff photographer Buck Ennis copy desk chief Steve Noveck that New York City will now get crumbs from Albany. formula can law firm handles copy editor Thaddeus Rutkowski But we are confident that the Senate will help the city personal-injury cases data editor Suzanne Panara work again for researchers Jessica Kramer, Nicholas Wells rather than pettily seek revenge. Indeed, it is in Albany’s and trial lawyers give intern Gemma Follari interests: Regardless of the mayor’s partisanship and the New York City piles of money to ADVERTISING boroughs’ heavily Democratic electorate, the city’s economic Assembly Democrats. advertising director Joanna Harp sales manager Irene Bar-Am activity sustains the state. It must be nurtured, not neglected. After all, the speaker senior account managers Jill Bottomley Kunkes, Courtney McCombs The political dynamic in the capital likely will resemble agreed to the tax cap senior account executive Rob Pierce that of four years ago, with Mr. Cuomo, Senate GOP leader and pension reform account manager Zita Doktor sales coordinator LeAnn Richardson Dean Skelos and Assembly Speaker Sheldon Silver reprising despite resistance from his union allies. Not only did the credit Todd J. Masura (313-446-6097) the “three men in a room.” Despite its reputation, the world keep turning, but he also delivered for his conference, CUSTOM CONTENT, EVENTS AND PRODUCTION securing income-tax reform, prekindergarten funding, director of custom content Trish Henry accomplishments of 2011 and 2012 disproved the notion director of audience & content that divided, leader-dominated government necessarily leads marriage equality and other priorities. partnership development Michael O’Connor director of conferences & events to gridlock. Working together ultimately strengthened the state and Courtney Williams We don’t expect this trio to resolve every thorny issue on its leaders.That’s a lesson worth repeating. events coordinator Adrienne Yee events coordinator & scheduler Alexis Sinclair reprint account executive Alicia Samuel production and pre-press director CRAIN’S ONLINE POLL COMMENTS Simone Pryce ONLINE AND INTERACTIVE SERVICES general manager Rosemary Maggiore TO SUBSCRIBE: Define fair, Mr. Mayor For print and digital subscriptions or customer service, e-mail [email protected] or call 877-824-9379 (in the U.S. and Canada) or DE BLASIO SCHOOL PLAN taking home less. So I will have clearly describing the 313-446-0450 (all other locations). $3.00 a copy for less money for my family’s significant differences between the print edition; or $99.95 one year, $179.95 two IGNORES PARENTS’ DUTIES years, for print subscriptions with digital access. health care, to wash my family’s the two settings. www.crainsnewyork.com/subscribe Re “Mayor unveils $150M plan clothes, to feed my children and ASCs are modern health TO ADVERTISE: istockphoto for struggling schools” to offer my family the care facilities focused on (CrainsNewYork.com): additional recreational and providing same-day surgical Contact Joanna Harp at [email protected] or call 212-210-0278. WOULD YOU FAVOR Wouldn’t the best way to cultural opportunities that will care; they are substantially www.crainsnewyork.com/advertise “ensure no child in the city goes be offered to “low-income” different from physicians’ GETTING RID OF FOR INFORMATION ON OUR EVENTS: to a school that does not families. offices. MIDTERM ELECTIONS? Contact Courtney Williams at provide a high-quality Why is the term “fair” Today, there are [email protected] or 212-210-0257. Yes. With fewer election cycles, politicians education” be to use all applied only to low-income approximately 5,300 Medicare- www.crainsnewyork.com/events could focus on governing rather than available funds to improve people and not to everyone? certified ASCs in the country. TO CONTACT THE NEWSROOM: fundraising. academics—by improving the Isn’t that the very antithesis of Each of these centers meets or 685 Third Ave., New York, NY 10017-4024 level of instruction (more the word? All public schools exceeds the rigorous health and editorial phone: 212-210-0277 No. Representatives’ two-year terms keep teachers, more aides and a should be provided the same safety standards set by the fax 212-210-0799 them closely accountable to their districts, as longer school day) and resources and held to the same Centers for Medicare & Entire contents ©copyright 2014 Crain Communications Inc. All rights reserved. ®CityBusiness is a registered trademark intended. infrastructure (more schools, standards. It is up to those Medicaid Services along with of MCP Inc., used under license agreement. better technology, etc.)—rather attending the schools to put in relevant state regulators and Date of poll: Nov. 4 CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS than turning our schools into the effort to maintain those licensure bodies. 114 votes chairman Keith E. Crain Laundromats and doctors’ resources and maximize those Indeed, a study published in president Rance Crain offices? benefits. the May 2014 issue of Health treasurer Mary Kay Crain Rich, poor or in between, —consuela Affairs concluded that “ASCs Cindi Crain parents have some are a high-quality, lower-cost executive vp, operations William Morrow executive vp, director of strategic 41% responsibility to provide basic CRUCIAL DISTINCTIONS OF substitute for hospitals” and services (food, shelter, clothing) operations Chris Crain Yes OFFICE-BASED SURGERY have the potential to “[reduce] executive vp, director of corporate 59% for their children. the cost and [improve] the operations K.C. Crain No As a middle-class taxpayer “State eyes rules on doc-office quality of health care delivery.” senior vp, group publisher David Klein whose children go to schools in surgery” (Oct. 20) repeatedly —william prentice vp/production, manufacturing David Kamis chief financial officer Thomas Stevens districts that don’t include uses the terms “ambulatory Chief executive officer chief information officer Anthony DiPonio these 94 “community schools,” surgery center” (or ASC) and Ambulatory Surgery founder G.D. Crain Jr. (1885-1973) I will be working hard and “office-based surgery” without Center Association chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

10 | Crain’s New York Business | November 10, 2014 SAUL SHAPIRO officers turn a blind eye, too busy ticketing parked cars. My second gripe is jaywalking pedestrians in the middle of bike For sensible cycling, lanes, noses buried in their cell- phones. When I approach, jingling my bell, I’m more often than not sensible enforcement greeted with a “What’s your problem?” glare before the pedestrian goes back to tweeting celebrity very day I ply my trade on the streets of New York sightings. They seem oblivious to City, I’m breaking the law. I own a small business the danger they pose to themselves and to me. repairing leather and vinyl upholstery. Bicycling provides a measurable To keep my prices down and personal fitness up, benefit to the city and its people. A I bike all over Manhattan, pulling a trailer filled recent Department of Transporta- with tools and materials. My lawlessness is confined mostly to tion study shows that adapting our E streets to accommodate cycling de- creeping through red lights. I have also been known to stray out creases deaths and injuries for bikers of bike lanes to avoid a delivery guy and, perhaps most heinous, and pedestrians alike,improves local retail activity and doesn’t affect auto- occasionally activate an electric roed in on the wrong things. Let’s mobiles’ travel speeds. front-wheel motor to help haul my not waste a good crisis going after The deeply regrettable deaths of trailer and three bike locks up hills. riders who wear earbuds, edge two pedestrians should not be an ex- Am I a danger to myself and through a red light or even (I’m talk- cuse to push bicycles back off the those around me? I think I’m using ing to you, Alec Baldwin) ride slow- streets.It is the rarity of these events common sense to keep my business ly on the sidewalk. Guilty! Such in- that draws the attention of media moving, with no risk to others shar- fractions are tabloid fodder but and naysayers. And that leads to the ing the crowded streets. unlikely to cause harm. substantive health, economic and What’s lacking is common- The NYPD needs to crack down environmental benefits of cycling sense enforcement by police and be- on cycling the wrong way on being overlooked and undermined. havior by pedestrians. streets—not in Central Park. Every We don’t need to lower speed Under the veil of Mayor Bill de day, I swerve to avoid deliverymen limits or launch cleverly named ini- Blasio’s Vision Zero initiative to re- and harried commuters biking tiatives to make our streets safer. All duce traffic fatalities, there was a against the flow on congested we need is common-sense enforce- crackdown on cyclists, prompted in streets. This is downright deadly to ment of existing law. part by two tragic deaths of pedes- distracted dads with strollers and trians in accidents with cyclists. But businesswomen hailing cabs. As Saul Shapiro is the owner of the New York the effort was short-lived and ze- these scofflaws whiz by, I often see City franchise of Fibrenew Inc.

KEY NUMBERS Cuomo faces test of For the fiscal year ending March 31, 2015 fiscal responsibility NYS budget $142B NYS taxes $70B ow that the election postmortems have run their NYS debt $52B course,it’s time to return to policy and one of the Source: Citizens Budget Commission first big challenges for Gov. Andrew Cuomo. Call it the $4.2 billion test,which will determine ing off debt, freeing up money in whether he deserves to be called fiscally the budget going to interest ex- responsible. pense. It could even be sent to the N state pension plan to close the un- Remember, this is the governor who told everyone through- funded gap. out the campaign that he was the person who saved the state Being fiscally irresponsible would mean putting the money in from its previous profligacy.He says the regular budget to increase aid to he cut taxes (he mostly held the local school districts, give workers line),reduced the growth in the state pay raises or reduce taxes,as Repub- budget to a manageable 2% a year lican leader Dean Skelos wants to (true) and produced a $2 billion sur- do by eliminating the MTA mobil- plus (not exactly true). ity tax. Let’s start with that $2 billion. What’s a governor to do? Well, The surplus for the 2015 budget so far Mr. Cuomo has said the right year, ending March 31, includes a things about using the money for rainy-day fund, money to manage one-time spending. His policy debt payments and a crucial tax- book, issued just before the elec- stabilization fund.It is balanced,but tion, proposes a $1.5 billion upstate there is no extra money. economic fund (modeled on his $1 Worse, the projected 2016 GREG DAVID billion infusion for Buffalo), $500 budget is balanced only because million to ease consolidation of lo- the governor assumes he will be cal governments and $500 million able to cut anticipated spending by “one-shot,” meaning the money is for broadband. $1.6 billion. He hasn’t specified available this year, but not next year When legislators and special- how. or the year after that. interest groups realize there is no Now let’s get to the $4.2 bil- Being fiscally responsible would surplus to spend, they will focus on lion—the windfall for the state mean spending the money on a the $4.2 billion. The governor will from the legal settlements stem- one-time expense, like building a be under enormous pressure to ming from banks’ dubious practices bridge (maybe the one named the compromise. Will he? If he does, before and after the financial crisis. Tappan Zee) or some similar capi- he won’t be fiscally responsible The budget-speak for “windfall” is tal project. Or it could involve pay- anymore.

November 10, 2014 | Crain’s New York Business | 11 IN THE BOROUGHS QUEENS

HIGHER HOUSES in Breezy Point could mean lower insurance costs FEMA audits NYC for owners. Continued from Page 3 by a renewed request by the Depart- of the Mayor’s Office of Recovery ment of Buildings to explore joining and Resiliency. the Community Rating System, a In neighborhoods like Breezy FEMA program that grants dis- Point, Queens, where about 400 counts on flood insurance premi- homes were rebuilt in excess of ums to municipalities that go FEMA’s standards, community beyond the minimum federal re- housing organizations hope the vis- siliency requirements. it could one day result in a significant The hundreds of communities cut in the cost of flood insurance. around the country that participate in the rating system can see dis- Insurance discounts counts as high as 45% on their flood “Homes that are being rebuilt insurance premiums, according to now because of fire and storm dam- FEMA. age are all raised in compliance with The city is keeping expectations FEMA’s flood-zone criteria,” said to a minimum, saying FEMA does buck ennis Arthur Lighthall, general manager not intend to carve out neighbor- shore and is applying for a FEMA Smith,chairman of the co-op board. would have to raise floors above the of the Breezy Point Co-op.“But the hoods for the rating system insur- grant for an even more extensive But while Breezy Point would be flood zone. That could be cost- co-op actually allowed an addition- ance discounts. But nonprofits are coastal barrier. Breezy Point and the an ideal candidate for the Commu- prohibitive,if not physically impossi- al foot of height to those structures, saying that allowing neighborhoods New York Department of State nity Rating System, other neigh- ble, for most of the city’s multifamily above and beyond the two extra feet to join makes sense. hope that if it is built high enough, borhoods are unlikely to be eligible buildings,which is why the piecemeal already required by [the city’s] Breezy Point, a neighborhood FEMA will amend the flood maps, for the discounts.That’s because the approach might make sense. building code.” structured as a co-op that contains a step that could trigger further in- bulk of the city’s dense and aging “Imagine New York City having Though the impending audit is nearly 3,000 homes,has already tak- surance rate cuts. building stock could never feasibly to comply with all of the FEMA required for any community that en a number of stormproofing “If you build sufficient protec- be retrofitted to meet the current re- guidelines as they stand now—it participates in the flood insurance measures on its own. It has funded tion, then FEMA will actually low- siliency standards—a prerequisite would be impossible and impracti- program, the visit was also triggered the construction of a berm just offer flood insurance rates,” said A.J. for joining the program. cal,” said Laurie Schoeman, re- silience program officer at housing Prohibitive costs nonprofit Enterprise Community Photo Credit: Buck Ennis, Crain’s New York Business To comply with FEMA flood- Partners’ Manhattan office. “But it CRAIN’S: Business Breakfast Forum proofing standards, which were de- might be easier for communities like veloped for detached, single-family Breezy Point because it is mostly homes elsewhere, property owners single-family structures.” Ⅲ

to fight the tickets.” FROM But by the time the citation can be appealed weeks later,the fine will AROUND have already doubled because of THE CITY penalties.By the time there’s a hear- ing, a $100 ticket will have risen to $350—a simple bit of math that dis- QUEENS courages people from fighting their tickets. A fine mess for Cathy Cataldo, owner of a build- business owners ing at 7834 Jamaica Ave. that houses a fried-chicken joint, said she has re- Time is money in the streets of ceived and paid two tickets, one in Woodhaven, and local business 2013 and the other this year.The store owners are not happy about it. The doesn’t open until 10 a.m., but Sani- problem begins in the wee hours of tation issues tickets before that time. the day, when Department of Sani- “How do you expect a store to tation officers ticket property own- sweep if [employees] are not there?” Rick D. Chandler, ers for garbage that the entrepre- she asked. “I don’t understand.” neurs insist others have left behind A department spokesperson said Commissioner, New York City well after working hours. The de- it has explained that it has the right partment then hand-delivers the to issue a notice of violation at any Department of Buildings tickets later in the day. time. “They started about three years “Anybody can drop anything at ago to issue tickets,and those are not any time, especially if you are in a The Commissioner will discuss: Tuesday, December 9, 2014 legitimate tickets,” said Maria very high-traffic area,” said Ms. The Yale Club Thomson, executive director of the Cadaldo. “You are expecting me to What kinds of strain has the city’s construction boom put Woodhaven Business Improvement stand there with a broom all day?” 50 Vanderbilt Avenue District.“Sometimes it takes a while —valentina cordero on the DOB and how is it handling it? 8:00 a.m. – 8:30 a.m. Networking Has the boom in super-tall buildings created higher stakes for Breakfast the DOB and its responsibilities to assure construction safety? 8:30 a.m. – 9:30 a.m. Program What role does he see the DOB playing in the mayor’s Cost to Attend: affordable housing and upzoning plans? $100 for individual ticket(s) $1,000 for priority reserved tables of 10 You must be pre-registered to attend this event. Register Today >> No refunds permitted. www.crainsnewyork.com/events-chandlerforum For more information: Jordan Nowlin Sponsored by: Phone: 212-210-0739 Email: [email protected]

For sponsorship information, contact Joanna Harp at 212-210-0278 or [email protected]. buck ennis

12 | Crain’s New York Business | November 10, 2014 SMALL BUSINESS ‘I think about how much further along my startup would be if I could work on it full-time’ REPORT —Madhav Krishna, founder, mESL, Page 16

NEPALI IMMIGRANT Atulya Pandey employs six people at his Shops Manhattan-based startup, Pagevamp. wary of holiday hacking Small businesses are especially vulnerable, experts say

BY ANNE FIELD

After a spate of major data breaches at companies such as Target and Home Depot and with the holidays just around the corner,jeweler Gerald Amerosi is glad he decided to invest heavily in protecting his customers’ credit-card data. Three years ago, he hired a third-party processor to handle and safeguard customer information at his three jewelry stores, located on Staten Island and in New Jersey. The fees were pricey: 1.5% to 2.5% of each purchase. But now the 44% move seems SHARE of small prescient. companies that reported a “It’s not cyberattack in cheap to use 2013 them, but it’s Source: National Small an important Business Association security step,” said Mr. Amerosi, whose stores, Gerald Peters Goldmine Jewelers Immigrant-owned firms in Staten Island and Pandora in both Staten Island and Toms Riv- er,N.J.,each have revenue in the $1 million to $3 million range, by his account. “I have no other choice.” He is not alone among New fight to stay put York City retailers.Cyberattacks, such as efforts to steal customer buck ennis credit-card information or other personal data, are on an ever- Job-creating owners By just about any measure,Mr.Sa- UPSWING ue of Liberty/Ellis Island. increasing upswing. reen is the kind of entrepreneurial im- “Immigration is not an intelligent This year, 43% of respondents challenge government migrant the city and the country Number of U.S. firms system,” he said wryly, and noted that to a survey of IT professionals re- ought to want. In the middle of 2011, owned by immigrants. he racked up 1 million frequent-flier ported that their company had a policies that force when the letters arrived, the New miles on the 14-hour trips between data breach, according to a study them out of U.S. York City office of Icreon Tech had $3 899,842 New York and India. from the Ponemon Institute— million in revenue, employed 10 peo- Though the chances for immigra- which conducts independent re- ple and had 12 clients. tion reform to pass in the newly elect- search on privacy,data protection BY ELIZABETH MACBRIDE In the eyes of Homeland Security, ed GOP-controlled Congress in the and information security poli- “it wasn’t real enough,” he said. 556,747 coming months appear slim,the infor- cy—and Experian Data Breach Himanshu Sareen was in the midst of Mr. Sareen managed the new mal campaign is picking up steam Resolution. In 2013, the percent- building the New York City operation office remotely for a year, until, on again in New York and elsewhere.Ad- age was 33%. of his 300-employee, New Delhi- reapplication, he was granted another 361,291 vocates are pressing President Barack Recent high-profile break-ins headquartered tech company when L-1A visa, for executives working for Obama to make staying here easier for at a variety of mega-retailers, as he got a letter from the U.S. Depart- international companies. entrepreneurs or people who are in the well as potentially destructive ment of Homeland Security. It ar- He expects revenue of $12 million U.S. under employment visas. computer bugs like Heartbleed, rived in duplicate at home and at in the New York office this year. One Perhaps because so many undocu- have shone a spotlight on just work:His visa was not being renewed. of his company’s projects, ironically, 1990 2000 2010 mented immigrants and people from how vulnerable all businesses are. He needed to pack his bags. was working on a system for the Stat- Source: U.S. Census Bureau See STAY PUT on Page 16 See HACKERS on Page 14

November 10, 2014 | Crain’s New York Business | 13 REPORT SMALL BUSINESS

Feldman, a law firm in Manhattan Hackers on the prowl and Summit, N.J. If there’s a breach, such as theft of customer credit-card data, payment-card brands can fine Continued from Page 13 boost. “The more business you do, an issuing bank $5,000 to $100,000 Small companies in a couple of the more vulnerable you are,” said per month for compliance violations, key industries in New York are par- Mr. Amerosi. according to Mr. Messing. They can WELL PROTECTED: ticularly vulnerable. A recent Veri- Small merchants face especially also demand payment for the costs of Jerry Amerosi invests zon report found that the accommo- high stakes because they often lack an investigation and chargebacks heavily in securing dations industry had the most the cash reserves to withstand the from credit cards, he says. transactions at confirmed security-related incidents costs of a data breach. Like all retail- Banks, however, as a rule ulti- Gerald Peters of data loss,with 113 out of 243 small ers, they must comply with the Pay- mately pass such fines through to the Goldmine Jewelers organizations reporting them na- ment Card Industry Data Security merchant. “One attack can threaten from cyberattacks. tionally. Small retail businesses fol- Standard required of companies that your entire business,”said Mr.Mess- buck ennis lowed, with 35 reporting breaches. use major debit and credit cards, ac- ing. About 60% of small firms that With the holidays a few weeks cording to Aaron Messing, an attor- suffer a cyberattack go out of busi- Even companies that pull luxury-goods and electronics retail- away, it’s a particularly urgent issue ney who specializes in data security ness after six months, according to a through face little recourse. Mr. er located in the New York City area for retailers hoping for a seasonal and privacy issues at Olender- 2013 study by Experian. Messing, for example, points to a that was the victim of a multi- pronged attack in 2013. An employee installed software on the store’s point-of-sale, or POS, system that stole customer credit- card data—and unwittingly opened the door for outside hackers to swoop in and introduce malware.The company was fined $100,000 by the processor. The payment-card brand fined the acquiring bank, which fined the processor, which, in turn, fined the merchant. But, said Mr. Messing, “rather than take on the cost to litigate while also trying to get their business up and running again, they ended up paying the fine.” A move to chips Help should come soon in the form of credit-card technology, already widely used in Europe, set to be introduced in the U.S. next year. Known as the chip and PIN card, it will contain embedded microchips instead of the usual magnetic stripe. The chips can be authenticated automatically. Customers will also in- put a PIN number, except for in- phone and online transactions, which will continue to work the way they do now, says Mr. Messing. President Barack Obama recently signed an executive order to launch a federal initiative to accelerate the move to chip-based cards. Still, the technology has its downside. Companies will have to buy new equipment that can read the data on a card’s chip, and it can be costly. UPCOMING Security experts advise that small firms continually update their hard- ware,software and network connections to protect themselves. “Make sure that security patches and big SPECIAL FEATURES fixes are applied as quickly as possible,” said Ian Newman, who runs a If you are looking to reach the New York business community, don’t miss Manhattan-based IT security services firm.He also suggests that com- these upcoming special sections from Crain’s Custom Connections Studio. panies with POS systems always change the default password to a more secure one. Employees also play a vital role in The Giving Guide cybersecurity. Experts advise busi- For more information, please nesses not to let employees use the December 1, 2014 (Close date: 11/20/14) contact Trish Henry at POS system computer for other (212) 210-0711 or purposes, like checking email. [email protected]. It’s also important to thoroughly Corporate Proﬁles in Accounting check outside vendors who help with credit-card processing. Online December 22, 2014 (Close date: 12/04/14) retailers, in particular, generally use third-party payment processors, which store customer credit-card data. “That third party could be Executive Health and Wellness hacked,” said Justin Cappos, assis- December 22, 2014 (Close date: 12/04/14) tant professor of computer science and engineering at NYU Polytech- nic School of Engineering. Most small firms can’t afford the repercus- sions if that happens. Ⅲ

14 | Crain’s New York Business | November 10, 2014 A healthier business starts with healthier employees.

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STARTUPS AIM TO EASE Firms fight to stay put IMMIGRATION HASSLES Continued from Page 13 and now has 30,000 supporters in the executives, wait for as long as a WHILE IMMIGRATION REFORM remains jammed in so-called mixed families of legal and metro area.FWD.us is backed by Sil- decade to obtain a visa if they are Congress and waits on presidential action, a handful illegal immigrants are sharing their icon Valley’s biggest names,including from countries such as India or Chi- of online startups have launched, promising to make personal stories,more entrepreneurs Microsoft’s Bill Gates, Facebook’s na. Businesspeople who want to es- the immigration application process easier. They like Mr. Sareen are speak- Mark Zuckerberg and tablish companies here, or immi- can’t change the number of visas or green cards ing out. While the stories LinkedIn’s Reid Hoffman. grants who are already here and want available, the founders say, but they can cut down on istockphoto of the children on the 25% There are a handful of New to launch firms, typically don’t face some of the hang-ups that stem from the bureaucracy, such as confusion over southern border of the PORTION of Yorkers on its list of major long waits, but they do have a dizzy- the types of visas required or mistakes on applications. U.S. rend hearts, it’s the engineering and contributors, including ing array of options—and there’s risk “We want to take the pain points in the immigration system and experiences of entrepre- technology Fred Wilson and Barry involved in all. reduce them,” said Michael Serotte, an attorney who has an equity stake in companies neurial immigrants that established Diller. For instance, an entrepreneur Bridge US, a startup founded in 2012 that has just added a service to help could result in meaningful nationwide from from another country could get a businesses navigate the visa system for employees. The firm, based in San reform, even this year. 1995 to 2005 Decade-long waits green card,becoming a permanent le- Francisco, has an office in Manhattan. About 10% of its users are located in “Initially I was a little that were founded The advocates are gal resident, by agreeing to invest $1 New York City. scared,” said Atulya by immigrants pressing for what’s known million “in a commercial enterprise” Source: Brookings Charges on the Bridge US platform vary but are around $400 for a Pandey, a native of Nepal Institution, 2012 report as administrative action, and create 10 jobs,according to David relatively simple application for an individual, compared with the $1,000 or who is a co-founder of rather than broad legisla- Leopold, a past president of the $1,250 it costs to hire a lawyer for the process. Businesses may pay $600 Pagevamp, a three-year-old tive reform.Mr.Obama could make Washington, D.C.-based American per employee application, compared with $3,500 for an offline solution, said Manhattan-based company that em- some changes through the Depart- Immigration Lawyers Association. Mr. Serotte. ploys six.“But now I talk to people in ment of Homeland Security bu- If a business didn’t meet those Other startups are entering the fray. They include Miami-based ClearPath, my co-working space regularly, and reaucracy, such as making more criteria, the entrepreneur would which aims to make the system manageable for the average immigrant whenever there are events I try to get green cards available or altering the have to return home. It’s particular- who is not working with a lawyer people to come to be educated.” rules so that dependents of visa ly difficult to get a renewal of an . San Francisco-based FileRight has a Mr. Pandey is active through holders don’t count toward quotas. L-1A visa, the kind Mr. Sareen had, similar approach. The companies each have software that examines forms for FWD.us., a high-profile The system is cumbersome at immigration attorneys say. mistakes before they’re submitted, according to their websites. immigration-reform group that has best. Professionals, including doc- “Why would you come here if you —ELIZABETH MACBRIDE established a New York City chapter tors and highly skilled engineers and run the risk of losing your invest-

ment?” Mr. Leopold asked. pany full-time,” he said. Any kind of reform could have a What may finally push some im- big impact locally. migration reform into reality is the New York City has long been a burgeoning influence of Asian im- The haven for immigrants. In 2010, migrants.Asians became the fastest- 31.2% of all business owners in New growing immigrant group in the Giving York state were foreign-born, ac- U.S. almost a decade ago, according cording to the Washington, D.C.- to the Pew Research Center.Among Guide based Immigration Policy Center, a those ages 25 to 64 who have arrived produced by nonpartisan organization. That in recent years, 61% have at least a number rises to 36% in the New bachelor’s degree.This is double the Crain’s New York City metropolitan area. These share among recent non-Asian ar- businesses had a total net income of rivals,and almost surely makes them York Business $12.6 billion, representing 22.6% of the most highly educated cohort of all net business income in immigrants in U.S. histo- Custom the state. ry, said the report. These immigrants are Studio is an Lobbying for reform 4.7M NUMBER OF making their mark in en- exciting, special Immigrant-owned EMPLOYEES at trepreneurship. Asian-im- firms are aided by formal U.S. small migrant-owned businesses advertisting and informal city policies businesses where in New York City had av- that aim to treat the large half or more of erage annual revenue of section that population of foreign-born the owners are $292,000, versus $96,000 immigrants residents just like any other Source: Fiscal Policy for native-born entrepre- showcases New Yorkers.The latest ex- Institute, 2012 report neurs, according to an ample:an initiative to create analysis of financial data by the power and a municipal ID card that could enable Manhattan-based Biz2Credit of importance of even illegal immigrants to open bank 18,904 companies that applied for accounts. loans on its platform between Jan. 1, charity. Among local entrepreneurs lob- 2013,and Oct.14,2014.The compa- bying for reform is Madhav Krishna, ny connects small businesses with Whether you’re a a native of Delhi who came here to lenders, including banks and other attend Columbia University, gradu- funders, via an online platform. The philanthropist looking ating in 2008. After years of encoun- average credit score of businesses for a reference manual ters with the immigration system, he owned by Asian immigrants was 664, to all of the region’s has become an acolyte for FWD.us versus 627 for U.S.-born owners. outstanding nonproﬁts, in the past year, attending meetings Mr. Pandey said he could have and informing others, such as his gotten a much higher-paying job af- or a nonproﬁt looking to partners in a startup launched in Jan- ter his graduation from the Universi- highlight the wonderful uary, about immigration issues. “My ty of Pennsylvania, but he was too work that you do with all American co-founders had no idea drawn to entrepreneurship. Mr. the system worked this way until I ex- Pandey’s Pagevamp gives users an in- of your contributions, this plained it,” he said. expensive way to maintain websites is the ultimate showcase Mr. Krishna has his own firm, by using Facebook to manage them. mESL, which employs three people He and his co-founders met on for giving in 2014! part-time to work on an app to help moving-in day in their college dorm. For advertising opportunities, teach English. But to maintain his He is legally in the U.S. because he is Issue date: please contact Irene Bar-Am at (212) 210-0133 green-card status, he keeps a day job still a student,taking one class a week December 1, 2014 or [email protected] in advertising tech company at a vocational school. ADstruc. For FWD.us, he is work- “My struggles within the immi- Special close date: ing on an app that might help tell sto- gration system involve more than November 13, 2014 ries of people caught in the system. just my own experience: They in- “I think about it every night, volve my colleagues and the busi- every day,how much further along I ness that we’re trying to build and would be if I could work on my com- grow,” he said. Ⅲ

16 | Crain’s New York Business | November 10, 2014 New York City’s prospects for sustained growth are increasingly tied to its status as an epicenter of innovation that attracts the world’s most creative Thursday, November 20, 2014 entrepreneurial talent and encourages their ideas to ﬂ ourish. PLENARY SESSIONS Sheraton New York Times Square Better Schools, Better Employees: A Conversation with NYC Schools 8:00 a.m. – 8:30 a.m. Registration Chancellor Carmen Fariña, New York City Department of Education and Networking Breakfast MODERATED BY: Kathryn Wylde, President & CEO, Partnership for New York City 8:30 a.m. – 1:30 p.m. Program Room for Improvement: Top Employers Share Their Best Ideas on Schools and the City’s Workforce EARLY BIRD PRICING: Jeffrey H. Barker, NYC Market President, Bank of America Michael Dowling, President & CEO, North Shore-LIJ Health System $250 individual ticket(s) Howard Lerman, Co-Founder & CEO, Yext Inc. $2,500 table(s) of 10 BREAKOUT SESSIONS $4,500 table of 10 + full page event journal ad Innovating NY’s Biggest Industries: Hospitality and Tourism You must be pre-registered to attend this event. Daniel L. Doctoroff, President & CEO, Bloomberg L.P. No refunds permitted. Drew Nieporent, Owner, Myriad Restaurant Group Jonathan Tisch, Chairman, Loews Hotels Innovating NY’s Biggest Industries: The New Manufacturing Sector For more event information: Andrew Kimball, CEO, Industry City Jordan Nowlin Hal Rosenbluth, President/CEO, Kaufman Astoria Studios Phone: 212-210-0739 Jacques Torres, Chef, Jacques Torres Chocolate Email: [email protected] Peter Weijmarshausen, CEO of 3-D printing company Shapeways For sponsorship information: Innovating NY’s Biggest Industries: Higher Education Joanna Harp Jamshed Bharucha, President, Cooper Union Phone: 212-210-0278 Daniel Huttenlocher, Dean and Vice Provost, Cornell Tech Email: [email protected] Chancellor James B. Milliken, The City University of New York Thomas F. Schutte, President, Pratt Institute Innovating NY’s Biggest Industries: Culture and Media Joe Daniels, President & CEO, National September 11 Memorial & Museum Karen Brooks Hopkins, President, Brooklyn Academy of Music Register Today >> Bennett Rink, Executive Director, Alvin Ailey Dance Foundation, Inc. crainsnewyork.com/events-futurenyc2014 Jordan Roth, President, Jujamcyn Theaters & CEO, Culturalist

PLATINUM SPONSORS: CITY SPONSOR: SUPPORTING SPONSOR: Where We’ve Come: Event Tech 2014

It’s hard to believe, but we’re The days of mass email blasts are messages more precisely, and nearing the end of 2014 — it gone. If you haven’t revamped also fosters a better sense of seems just yesterday I was your email marketing process in how your audience is interacting predicting technology trends a while, now is a great time to with you. for the year. Now, it’s time to look at your list, segment and re- iBeacon re-evaluate and find out which think your strategy for 2015. Beacon technology is just start- ones came to fruition. Consider Multi-use apps ing to gain interest. The basic this a lesson for all of you who As I predicted, downloadable concept behind this technology? have felt disconnected from native event apps are becoming Users enable Bluetooth on their technology recently and want a a bit rarer. People are tight for phone within an app, and the catch-up course on the things space on their smartphones, brand will be able to message you’ve missed. so apps that only last a day or them by tracking their proximity Email marketing two do not provide the value to to beacons. This could entail hav- The concept of email marketing is warrant data usage. However, ing beacons at exhibitor booths, nothing new — brands have been brands are getting smarter and retail stores or even throughout using their email lists to market starting to think about how their New York City. events, make brand changes and keep people informed for years. However, with recent Brands are learning they can segment improvements in the data that we their lists with more accuracy, personalize collect from our audience, we are able to take a fresh look at email the emails for a target demographic, marketing and become more and push messages that make sense for strategic. Brands are learning they can segment their lists with more a specific audience. accuracy, personalize the emails for a target demographic, and apps can be used in multiple The main trend we have seen push messages that make sense ways. Event planners don’t like in 2014 is an incredibly per- for a specific audience. the fact that we have to use sonalized society. Facebook is multiple companies to achieve personalizing the ads it shares our tech goals. Rather, we are with us, brands are personalizing looking for a portal to manage all their marketing messages, and of the different technologies. events are personalizing their experience for the audience. All Geo-fencing of this personalization is great, es- Geo-fencing has become a pecially when it comes to filtering popular way to target an in-per- out the noise. However, this trend son audience. Perhaps you’re also brings up security and priva- hosting an event and want to cy issues. Before employing any send messages to people within of this technology, ensure you Liz King that event, but not outside of it. have a well-thought out privacy Or, maybe a brand with a retail CEO, Chief Event Specialist, Liz King Events policy and have addressed any location is looking to do the Co-Founder, PlannerTech Event Technology concerns from your audience. same. With geo-fencing, you can Showcase This technology is powerful — Executive Producer, Event Alley Show ensure you’re sending messages and with great power comes to people within a certain area. Reach me, [email protected] great responsibility. Follow me, Twitter.com/lizkingevents This allows you to send your

Next Edition DECEMBER 15 2014

A Special Advertising Supplement to Crain’s New York Business BUSINESS DINING & VENUES

Bowlmor Adapts Bowling for the Future

An interview with Tom Shannon, Chairman, CEO & President

What was the most exciting approach to the sport. It includes book, easy to plan, professionally thing to happen for Bowlmor vintage games and amusements, managed and convenient. We in 2014? retro “faux-dive” design, inventive have a standout team of event Definitely the acquisition of cocktails and some of the most professionals that take a holistic Brunswick. For the longest time, imaginative — and delicious — approach to your event. Our fa- we’ve had these two colossal food out there (our five-pound cilities feature professional-grade forces battling it out for the bowl- Behemoth Burger is a great kitchens and master chefs all ing public — AMF & Brunswick. example). We launched the very in-venue — we do everything on- They were bitter rivals. first Bowlero in The Woodlands, site, and we do it for you. Texas, this past May, and we’re But last year we acquired AMF What options do you have now in the process of opening and brought them into the for corporate events? new Bowlero locations in Texas, Bowlmor fold, and now we’re We host a variety of corporate California and elsewhere through- able to do the same with Bruns- gatherings, from office parties and out the country. wick. It’s an amazing opportunity team-building events to product to incorporate great brands How do your food and launches and off-site meetings. under one roof. drink menus play into the Our venues are also great places to entertain clients, as we offer Bowling is an age-old atmosphere at Bowlmor? artisan-inspired dishes, inventive pastime — what is Bowlmor Our menus are integral to the drinks and a relaxed atmosphere. doing to keep it fresh? bowling experience and offer We’re making the bowling a much higher caliber of dining What do you see for experience more inclusive. We’ve than you’d normally find in a Bowlmor in 2015? brought in gourmet food, and bowling alley — or even in some It’s going to be an exciting time. now we’re adding other amuse- sit-down restaurants. We want We’re acquiring a lot of really ments, too, like ropes courses, everyone to savor the experi- great properties from Brunswick, laser tag arenas and interactive ence, which is why we offer both updating a number of our AMF arcades. We also offer traditional traditional sit-down and lane- properties and opening new Here we don’t call them grill favorites like billiards, foosball and side food and beverage service. Bowlmor and Bowlero locations air hockey. We need to innovate We’re always dreaming up new every month. Our Bowling Night marks, we call them pinstripes. for people other than the typical and creative culinary options. in America campaign re-launches league bowler, because bowling soon, so we’re looking forward to You host a variety of events is not just a league sport anymore making Saturday night America’s beyond just bowling parties. — there are so many new people night to bowl. What’s something you wish who are gravitating toward the more people knew about I don’t have a crystal ball. But I game and discovering bowling Bowlmor? can look into a bowling ball and for the first time. Still, we remain That we’re built for convenience. see new possibilities for a sport very devoted to our loyal league Our events are not one-size-fits- that’s been around for centuries bowlers, and we’ve introduced a all — they’re tailor-made for our and continues to entertain number of great new leagues and clients. The experience is easy to and surprise. rewards programs to keep them active, involved and entertained. NYY STEAK MIDTOWN, a premium steakhouse Out of Office is published by Crain’s Custom Studio. inspired by the most successful baseball franchise in history. Bowlmor AMF’s most daring For more information, please contact Trish Henry )HDWXULQJGU\DJHG86'$3ULPHVWHDNVÆYHVWDUVHDIRRG change to date is Bowlero, our at (212) 210-0711 or [email protected]. dishes and sumptuous desserts. Just like the Yankees, experimental bowling and social ZHQHYHUEULQJDQ\WKLQJEXWWKHEHVWWRWKHSODWH entertainment venue. Bowlero 9LVLWQ\\VWHDNFRP:HVWVW6WUHHW offers an edgy, “outside-the-lane” )ROORZXVRQ7ZLWWHU#1<<6WHDNDQG)DFHERRNFRP1<<6WHDN

For more information on OUT OF OFFICE please contact Irene Bar-Am at (212) 210-0133 or [email protected] View the digital edition at crainsnewyork.com/OOO

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Authority filed with NY Dept. Street Associates, LLC. Authority may be served and shall mail copy of Quote/Proposal is required by December 1, 2014. President, Personal Investing & of State on 8/7/2014. Office location: filed with Secy. of State of NY (SSNY) process against LLC to:Corp Service Work is to commence by: January 2015 and CNBC’s Sharon Epperson NY County. Princ. bus. addr.: 8020 on 09/24/14. Office location: NY Company, 80 State St, Albany, NY completed by May 2015. On leadership & success Arco Corporate Dr., Ste. 400, Raleigh, County. LLC formed in Delaware (DE) 12207. Principal business address: Tuesday, Nov 18, 6-8pm NC 27617. LLC formed in DE on on 09/25/13. SSNY designated as 135 W. 50th St, NY NY 10020. Sidley Austin, 787 Seventh Ave 12/22/1966. NY Sec. of State desig- agent of LLC upon whom process Purpose: any lawful act. TELECOMMUNICATIONS $40 members. $65 non-members nated agent of LLC upon whom against it may be served. SSNY Live, interactive broadcast available process against it may be served and shall mail process to: National Notice of formation of Kavita Sharma, NYC'S MOTOROLA MD, PLLC. Arts. of Org. filed with online. shall mail process to: CT Corporation Registered Agents, Inc., 111 Eighth MOTOTRBO SPECIALISTS System, 111 8th Ave., 13th Fl., NY, Ave., NY, NY 10011. Address to be Sec’y of State of NY (SSNY) on Visit members.fwa.org/events 8/4/14. Office location: NY County. MOTOTRBOTM Questions? Call (212)533-2141 x300 NY 10011. DE addr. of LLC: 1209 maintained in DE: 160 Greentree Dr., Professional Digital Two-way Radio Orange St., Wilmington, DE 19801. Ste. 101, Dover, DE 19904. Arts of SSNY designated as agent of PLLC System provides significant productivity Cert. of Form. filed with DE Sec. of Org. filed with the DE Secy. of State, upon whom process against it may be gains - reliably and affordably. Private Healthcare served. SSNY shall mail process to • Clearer voice capability and enhanced Exchanges Conference State, 401 Federal St., Dover, DE John G. Townsend Bldg., 401 battery life 19901. Purpose: all lawful purposes. Federal St., Ste. 4, Dover, DE 19901. 385 South End Ave, Apt 3D, NY, NY • Integrated voice and data for better Thursday, Dec. 4, 2014, 7 a.m. - 7 p.m. 10280. Purpose: practice profession productivity and privacy Purpose: any lawful activities. Midtown / Park Ave. South, NY 10017 NOTICE OF FORMATION OF 66 of medicine. • Text messaging PEARL STREET HOLDING LLC. Arts NOTICE OF FORMATION OF LIMITED • Doubles channel call capacity for Join us at Employee Benefit News' of Org filed with Secy of State of NY LIABILITY COMPANY. NAME: Notice of Qual. of Raven Asset-Based the price of one license Private Healthcare Exchanges Opportunity Fund II LP, Auth. filed *$100 TRADE-IN PER RADIO (SSNY) on 9/9/14. Office location: NY PRESTIGE IRON WORKS, LLC. Conference, where you'll hear from County. SSNY designated agent upon Articles of Organization were filed with Sec'y of State (SSNY) 4/2/14. Office Call to learn more or to loc.: NY County. LP org. in DE 4/1/14. schedule a professional, employers, brokers and advisers, whom process may be served and the Secretary of State of New York no-obligation survey or leading exchange platforms providers, shall mail copy of process against (SSNY) on 01/17/14. Office location: SSNY desig. as agent of LP upon on-site demo. whom process against it may be consultants and compliance experts. LLC to principal business address: New York County. SSNY has been 260 Madison AV, Ste 204, NY NY designated as agent of the LLC upon served. SSNY shall mail copy of proc. General Price: $595, Member Price: $595, to Att: Joshua Green, 110 Greene St., Early Bird Price: $495 by Friday, Nov 14. 10016. Purpose: any lawful act. whom process against it may be served. SSNY shall mail a copy of NY, NY 10012. DE off. addr.: CSC, You may also register by calling Notice of Formation of Alucia process to the LLC, 18-21 126th 2711 Centerville Rd., Wilmington, DE (212) 803-8456. Productions, LLC. Arts. of Org. filed Street, College Point, New York 11356. 19808. Cert. of LP on file: SSDE, 33 East 33rd Street with Secy. of State of NY (SSNY) on Purpose: For any lawful purpose. Townsend Bldg., Dover, DE 19901. New York, NY 10016 10/3/14. Office location: NY County. Name/addr. of each gen. ptr. avail. at 212-532-7400 PUBLIC & LEGAL SSNY designated as agent of LLC Notice of Formation of CASH SSNY. Purp.: any lawful activities. www.metrocomradio.com NOTICES upon whom process against it may Smartwatch, LLC. Arts. of Org. filed Notice of Formation of CRP Amsterdam be served. SSNY shall mail process with Secy. of State of NY (SSNY) on Annex LLC. Arts. of Org. filed with NOTICE OF QUALIFICATION of to: c/o Thomas Sinchak, 30 Deacons 09/05/14. Office location: NY County. Secy. of State of NY (SSNY) on PLASTIC SURGERY CENTER OF Lane, Wilton, CT 06897. Purpose: SSNY designated as agent of LLC 212-255-7100 6/27/14. Office location: NY County. FAIRFIELD, LLC. Authority filed with any lawful activity. upon whom process against it may SSNY designated as agent of LLC upon Manhattan Offices Secy. of State of NY (SSNY) on be served. SSNY shall mail process whom process against it may be 6/13/14. Office location: NY County. Notice of Qualification of 726 Eighth to Nicole Lapin, PMB #207, 4201 since 1989 LLC. Authority filed with NY Dept. of served. SSNY shall mail process to: LLC formed in CT on 12/6/2013. NYS Neshaminy Blvd., Bensalem, PA c/o Castellan Real Estate Partners, fictitious name: PLASTIC SURGERY State on 10/2/14. Office location: NY 19020. Purpose: Any lawful activity. www.ccctvradio.com County. LLC formed in DE on 9/10/14. 1841 Broadway, Ste. 400, NY, NY OF FAIRFIELD. SSNY designated 10023. Purpose: any lawful activity. as agent of LLC upon whom process NY Sec. of State designated agent of Notice of Formation of Greenberg & against it may be served. SSNY LLC upon whom process against it Kaplan, LLP. Arts of Org filed with Notice of Formation of PCDC Health PUBLIC & LEGAL shall mail process to the LLC at addr. may be served and shall mail process the Secy of State of NY (SSNY) Opportunities Fund XI LLC. Arts. of NOTICES of its princ. office: 33 Miller Street, to: c/o CT Corporation System, 111 7/23/14. Office location: New York Org. filed with NY Dept. of State on Fairfield, CT 06824. Arts. of Org. filed 8th Ave., NY, NY 10011, regd. agent County. SSNY designated agent 6/13/14. Office location: NY County. Notice of Formation of BICOM NY, LLC. with CT Secy. of State, 30 Trinity upon whom process may be served. upon whom process may be served Sec. of State designated agent of LLC Arts. of Org. filed with Secy. of State Street, Hartford, CT 06106. Purpose: DE addr. of LLC: 1209 Orange St., and shall mail copy of process upon whom process against it may of NY (SSNY) on 09/18/14. Office Medicine. The LLC is to be managed Wilmington, DE 19801. Cert. of Form. against LLP to principal business be served and shall mail process to: location: NY County. Princ. office of by one or more managers. filed with DE Sec. of State, 401 address: 380 Lexington Avenue, 17th Primary Care Development Corp., 45 LLC: 823 11th Ave., NY, NY 10019. Federal St., Dover, DE 19901. floor, New York, New York 10168-1700. Broadway, Ste. 530, NY, NY 10006, SSNY designated as agent of LLC Notice of Qualification of Albaugh, LLC. Purpose: all lawful purposes. Purpose: any lawful act. principal business address. Purpose: upon whom process against it may be Authority filed with NY Dept. of State NOTICE OF FORMATION OF D&W any lawful activity. served. SSNY shall mail process to on 9/22/2014. Office location: NY Formation notice of the limited liablity BROTHER HOLDING LLC. Arts of Org Joseph S. Aboyoun, Esq., Aboyoun County. LLC formed in IA on 12/4/1991. company (LLC). Name: JBR CONSULTING Notice of Formation of NIKI LIFESTYLE, filed with Secy of State of NY (SSNY) & Heller, L.L.C., 77 Bloomfield Ave., NY Sec. of State designated agent GROUP, LLC. Articles of Organization LLC. Arts. of Org. filed with Secy. of 9/29/14. Office location: NEW YORK Pine Brook, NJ 07058. Purpose: of LLC upon whom process against filed with the NY Secretary of State State of NY (SSNY) on 11/04/14. County. SSNY designated agent upon Automotive sales/service. it may be served and shall mail (SSNY): August 22, 2014. Office: New Office location: NY County. SSNY process to: CT Corporation System, whom process may be served and York County. SSNY designated as designated as agent of LLC upon JONATHAN CLEMENTS LLC, Arts. of 111 8th Ave., NY, NY 10011. IA and shall mail copy of process against agent of the LLC upon whom process whom process against it may be Org. filed with the SSNY on principal business address: 1525 NE LLC to Principal business address: against it may be served. SSNY shall served. SSNY shall mail process to 10/03/2014. Office loc: NY County. 36th St., Ankeny, IA 50021. Cert. of 450 W. 17TH ST. UNIT 1908, NY NY mail copy of process to 610 West End Corporation Service Co., 80 State St., SSNY has been designated as agent Org. filed with IA Sec. of State, 321 10011. Purpose: any lawful act. Avenue, Apartment 11B, New York, NY Albany, NY 12207, regd. agent upon upon whom process against the LLC E. 12th St., Des Moines, IA 50319. 10024. Purpose: All lawful purposes. whom and at which process may be may be served. SSNY shall mail Purpose: all lawful purposes. Notice of Qualification of Century Golf served. Purpose: Any lawful activity. process to: Jonathan Clements, 380 Management, LLC. Authority filed Notice of Qualification of BRYANT Lenox Ave Apt 6G, NY, NY 10027. Notice of Qualification of 697 Fifth/2 with NY Dept. of State on 10/10/14. PARK FINANCE MANAGER, LLC. Notice of Qualification of King Purpose: Any Lawful Purpose. East 55th Street Manager LLC. Office location: NY County. Princ. Authority filed with Secy. of State of NY Commercial Finance LLC. Authority Authority filed with NY Dept. of State bus. addr.: 3 Lincoln Centre, 5430 (SSNY) on 10/30/14. Office location: filed with NY Dept. of State on Notice of Qual. of North 6th Mezz on 10/2/14. Office location: NY County. LBJ Fwy., Ste. 1400, Dallas, TX NY County. LLC formed in Delaware 10/14/14. Name amended to Funding LLC, Auth. filed Sec'y of Princ. bus. addr.: 210 Route 4 East, 75240. LLC formed in DE on 6/24/14. (DE) on 10/17/14. Princ. office of LLC: Commercial Industrial Finance, LLC. State (SSNY) 7/30/14. Office loc.: NY Paramus, NJ 07652. LLC formed in DE NY Sec. of State designated agent of One Bryant Park, 38th Fl., NY, NY Office location: NY County. LLC County. LLC org. in DE 7/29/14. on 9/30/14. NY Sec. of State designat- LLC upon whom process against it 10036. SSNY designated as agent of formed in MO on 10/25/06. NY Sec. SSNY desig. as agent of LLC upon ed agent of LLC upon whom process may be served and shall mail LLC upon whom process against it of State designated agent of LLC upon whom process against it may be against it may be served and shall mail process to: c/o CT Corporation may be served. SSNY shall mail whom process against it may be served. SSNY shall mail copy of process to: c/o CT Corporation System, 111 8th Ave., NY, NY 10011, process to the LLC at the princ. office served and shall mail process to: CT proc. to NRAI, 111 Eighth Ave., NY, System, 111 8th Ave., NY, NY 10011, regd. agent upon whom process may of the LLC. DE addr. of LLC: The Corporation System, 111 8th Ave., NY, NY 10011, the Reg. Agt. upon whom regd. agent upon whom process may be served. DE addr. of LLC: c/o The Corporation Trust Co., Corp. Trust NY 10011. MO and principal business proc. may be served. DE off. addr.: be served. DE addr. of LLC: 1209 Corporation Trust Co., 1209 Orange Center, 1209 Orange St., Wilmington, addr.: 10024 Office Center Ave., Ste. 160 Greentree Dr., Ste. 101, Dover, Orange St., Wilmington, DE 19801. St., Wilmington, DE 19801. Cert. of DE 19801. Arts. of Org. filed with DE 150, St. Louis, MO 63128. Cert. of DE 19904. Cert. of Form. on file: Cert. of Form. filed with DE Sec. of Form. filed with DE Sec. of State, Secy. of State, John G. Townsend Org. filed with MO Sec. of State, 600 SSDE, Townsend Bldg., Dover, DE State, 401 Federal St., Dover, DE 401 Federal St., Dover, DE 19901. Bldg., 401 Federal St., Ste. 4, Dover, DE W. Main St., Jefferson City, MO 19901. Purp.: any lawful activities. 19901. Purpose: any lawful activity. Purpose: all lawful purposes. 19901. Purpose: Asset management. 65101. Purpose: all lawful purposes.

20 | Crain’s New York Business | November 10, 2014 TO PLACE A CLASSIFIED AD, CALl 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of KF 125th Notice of Qualification of Own Notice of Qualification of DMR Holding Notice of Qualification of CityBridge, Notice of Qualification of Capital St., LLC. Authority filed with NY Dept. Development Company, LLC. Group LLC. Authority filed with Secy. LLC. Authority filed with Secy. of State Group Alternative Strategies Feeder of State on 10/30/14. Office location: Authority filed with Secy. of State of NY of State of NY (SSNY) on 09/30/14. of NY (SSNY) on 10/16/14. Office Fund, LP. Authority filed with NY Dept. NY County. Princ. bus. addr.: 999 (SSNY) on 09/17/14. Office location: Office location: NY County. LLC location: NY County. LLC formed in of State on 10/30/13. Office location: Waterside Dr., Ste. 2300, Norfolk, VA NY County. LLC formed in Delaware formed in Delaware (DE) on 08/26/14. Delaware (DE) on 07/14/14. SSNY NY County. LP formed in DE on 23510. LLC formed in DE on 10/17/14. (DE) on 09/09/14. SSNY designated SSNY designated as agent of LLC designated as agent of LLC upon 4/23/13. NY Sec. of State designated NY Sec. of State designated agent of as agent of LLC upon whom process upon whom process against it may be whom process against it may be agent of LP upon whom process LLC upon whom process against it against it may be served. SSNY served. SSNY shall mail process to: served. SSNY shall mail process to against it may be served and shall mail may be served and shall mail process shall mail process to: 45 Main St., National Registered Agents, Inc., 111 c/o Corporation Service Co., 80 process to the principal business to: c/o CT Corporation System, 111 Ste. 536, Brooklyn, NY 11201. Eighth Ave., NY, NY 10011, also the State St., Albany, NY 12207-2543. addr.: c/o Blackstone Alternative 8th Ave., NY, NY 10011, regd. agent Address to be maintained in DE: c/o registered agent. Address to be DE addr. of LLC: 2711 Centerville Asset Management L.P., 345 Park upon whom process may be served. Incorporating Services, Ltd., 3500 S. maintained in DE: National Registered Rd., Ste. 400, Wilmington, DE 19808. Ave., NY, NY 10154. DE addr. of LP: DE addr. of LLC: The Corporation Trust Dupont Hwy, Dover, DE 19901. Arts Agents, Inc., 160 Greentree Dr., Ste. Arts. of Org. filed with DE Secy. of National Corporate Research, Ltd., Co., 1209 Orange St., Wilmington, DE of Org. filed with the DE Secy. of 101, Dover, DE 19904. Arts of Org. State, The John G. Townsend Bldg., 615 S. DuPont Hwy., Dover, DE 19901. 19801. Cert. of Form. filed with DE State, John G. Townsend Bldg., 401 filed with the DE Secy. of State, 401 401 Federal St., Ste. 4, Dover, DE Name/addr. of genl. ptr. available Sec. of State, PO Box 898, Dover, DE Federal St., Ste. 4, Dover, DE 19901. Federal St., Ste. 4, Dover, DE 19901. 19901. Purpose: Any lawful activity. from NY Sec. of State. Cert. of LP 19903. Purpose: all lawful purposes. Purpose: any lawful activities. Purpose: any lawful activities. filed with DE Sec. of State, 401 GREER NUTTALL LLC, Arts. of Org. Federal St., Dover, DE 19901. Notice of Formation of Tiger Retail LITTLE DIGITAL CO., LLC, a domestic Notice of Formation of MAISON HUGO filed with the SSNY on 10/27/2014. Purpose: any lawful activity. East Coast, LLC. Arts. of Org. filed LLC, filed with the SSNY on 10/8/13. LLC. Arts. of Org. filed with Secy. of Office loc: NY County. SSNY has with NY Dept. of State on 10/10/14. Office location: New York County. State of NY (SSNY) on 10/06/14. been designated as agent upon Notice of formation of Carol Farah Office location: NY County. Sec. of SSNY is designated as agent upon Office location: NY County. SSNY whom process against the LLC may NYC Studio, LLC Arts. of Org. filed State designated agent of LLC upon whom process against the LLC may designated as agent of LLC upon be served. SSNY shall mail process with the Sect'y of State of NY (SSNY) whom process against it may be be served. SSNY shall mail process whom process against it may be to: 169 E 69th St., Apt. 2A, NY, NY on 9/25/2014. Office location, County served and shall mail process to: CT to The LLC, c/o Abigail Stock, 160 served. SSNY shall mail process to c/o 10021. Purpose: Any Lawful Purpose of New York. SSNY has been Corporation System, 111 8th Ave., NY, Claremont Ave., Apt. 4I, NY, NY Deborah A. Nilson & Associates, PLLC, designated as agent of the LLC NY 10011. Purpose: all lawful purposes. 10027. General Purposes. 10 E. 40th St., Ste. 3310, NY, NY Notice of Formation of Green Pear upon whom process against it may Properties LLC. Arts. of Org. filed be served. SSNY shall mail process Notice of Qual. of Richfield Driggs 10016. Purpose: Any lawful activity. Notice of Formation of GPF NA, LLC. with Secy. of State of NY (SSNY) on to: 250 W. 90th St., #3H, NY, NY Holdings, LLC, Auth. filed Sec'y of Arts. of Org. filed with Secy. of State Notice of Formation of BLEE DESIGN, 8/21/14. Office location: NY County. 10024. Purpose: any lawful act. State (SSNY) 6/18/14. Office loc.: NY of NY (SSNY) on 10/1/14. Office LLC. Arts. of Org. filed with Secy. of SSNY designated as agent of LLC County. LLC org. in DE 6/17/14. SSNY location: NY County. SSNY designated State of NY (SSNY) on 10/09/14. upon whom process against it may Notice of Qualification of DIGITAL desig. as agent of LLC upon whom as agent of LLC upon whom process Office location: NY County. SSNY be served. SSNY shall mail process BRAND EXPRESSIONS, L.L.C. process against it may be served. against it may be served. SSNY shall designated as agent of LLC upon to: 437 5th Ave., Ste. 801, NY, NY Authority filed with Secy. of State of NY SSNY shall mail copy of proc. to mail process to: c/o Cooley LLP, 1114 whom process against it may be 10016. Purpose: any lawful activity. (SSNY) on 10/21/14. Office location: Siegel & Reiner, Att: Irwin Siegel, 900 Avenue of the Americas, 46th Fl., NY, served. SSNY shall mail process to NY County. LLC formed in New Third Ave., NY, NY 10022. DE off. NY 10036, Attn: Shira Nadich Levin, Corporation Service Co., 80 State St., 78 REALTY NY LLC, Arts of Org filed Jersey (NJ) on 12/20/01. Princ. office addr.: 160 Greentree Dr., Ste. 101, Esq. Purpose: any lawful activity. Albany, NY 12207-2543. Purpose: with SSNY on 09/29/14. Off Loc: New of LLC and NJ addr. is: 101 Morgan Dover, DE 19904. Cert. of Form. on Any lawful activity. York County, SSNY designated as Ln., Ste. 203B, Plainsboro, NJ 08536. COROSSOL FIKA TOWER LLC, Arts. file: SSDE, Townsend Bldg., Dover, DE agent of LLC upon whom process SSNY designated as agent of LLC of Org. filed with the SSNY on 19901. Purp.: any lawful activities. PISTOL HAUTE JEWELS, LLC, a against it may be served. SSNY shall upon whom process against it may 09/02/2014. Office loc: NY County. mail a copy of process to: The LLC, Notice of Formation of 116 Development domestic LLC, filed with the SSNY be served. SSNY shall mail process SSNY has been designated as agent 341 E. 78th St., New York, NY 10075. LLC. Arts. of Org. filed with Secy. of on 7/21/14. Office location: New York to the LLC at the princ. office of the upon whom process against the LLC Purpose: to engage in any lawful act. State of NY (SSNY) on 10/23/14. County. SSNY is designated as agent LLC. Arts. of Org. filed with State may be served. SSNY shall mail upon whom process against the LLC Treasurer, 33 W. State St., Fifth Fl., process to: Lars Akerlund , 66 Pearl Office location: NY County. SSNY RUBBLE KINGS, LLC, Arts. of Org. designated as agent of LLC upon whom may be served. SSNY shall mail Trenton, NJ 08646. Purpose: Any St., NY, NY 10004. Reg. Agent: Lars process to c/o United States filed with the SSNY on 01/25/2013. lawful activity. Akerlund , 66 Pearl St., NY, NY 10004. process against it may be served. SSNY Office loc: NY County. SSNY has shall mail process to: c/o The LLC, Corporation Agents, Inc., 7014 13th Purpose: Any Lawful Purpose. Ave., Ste. 202, Brooklyn, NY 11228. been designated as agent upon whom NEIGHBORHOOD PRACTICE MANAGE- 245 E. 63rd St., Ste. 1101, NY, NY process against the LLC may be MENT ASSOCIATES LLC, a domestic Notice of Formation of BLOOMSTONE General Purposes. 10065. Purpose: any lawful activity. served. SSNY shall mail process to: LLC, filed with the SSNY on 9/30/14. REALTY LLC. Arts. of Org. filed with 609 Greenwich St. 8th Fl, NY, NY Office location: New York County. Secy. of State of NY (SSNY) on Notice of Formation of CSA Realty Notice of VODKACLEANSE, LLC. Arts. 10014. Purpose: Any Lawful Purpose. SSNY is designated as agent upon 10/08/14. Office location: NY County. Associates, LLC. Arts. of Org. filed of Org. filed with the Sect'y of State of with Secy. of State of NY (SSNY) on NY (SSNY) on 9/22/2014 under the whom process against the LLC may SSNY designated as agent of LLC upon NY 469 LLC, a domestic LLC, filed 9/18/14. Office location: NY County. name VodkaCleanse 2 LLC. Office be served. SSNY shall mail process to whom process against it may be served. with the SSNY on 9/18/14. Office SSNY designated as agent of LLC location, County of New York. SSNY The LLC, 39 W. 14th St., Ste. 506, NY, SSNY shall mail process to c/o Ingram location: New York County. SSNY is upon whom process against it may be has been designated as agent of the NY 10011. 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Arts. of Org. filed with Notice of Qualification of Wind whom process against it may be location: NY County. SSNY designated ON AVENUE A LLC. Articles of Secy. of State of NY (SSNY) on Financial Information LLC. Authority served. SSNY shall mail copy of as agent of LLC upon whom process Organization filed by the Department 10/16/14. Office location: NY County. filed with NY Dept. of State on proc. to NRAI, 111 Eighth Ave., NY, against it may be served. SSNY shall of State of New York on: 06/09/2014. SSNY designated as agent of LLC 9/24/14. Office location: NY County. NY 10011, the Reg. Agt. upon whom mail copy of process to Ari Bromberg Office location: County of New York. upon whom process against it may Princ. bus. addr.: 54 W. 40th St., NY, proc. may be served. DE off. addr.: GRO Dev., 521 W. 26th St., NY, NY Purpose: any and all lawful activities. be served. SSNY shall mail process NY 10018. LLC formed in DE on 160 Greentree Dr., Ste. 101, Dover, 10001. Purpose: any lawful activities. Secretary of State of New York (SSNY) designated as agent of LLC upon whom to: The LLC, 61-20 Grand Central 8/6/14. NY Sec. of State designated DE 19904. Cert. of Form. on file: NOTICE OF FORMATION OF ZJK process against it may be served. Pkwy., Forest Hills, NY 11375. agent of LLC upon whom process SSDE, Townsend Bldg., Dover, DE Ventures LLC. Arts of Org filed with SSNY shall mail a copy of process to: Purpose: any lawful purpose. against it may be served and shall 19901. Purp.: any lawful activities. Secy of State of NY (SSNY) 3/28/14. c/o Wendy E. Scripps Trust, Richard mail process to: c/o CT Corporation Notice of Qualification of ARC Notice of Formation of CHELSEA Office location: NEW YORK County. E. Feldman, Trustee, 7 Penn Plaza, System, 111 8th Ave., NY, NY 10011, Hospitality Portfolio I HIL TRS, LLC. PHOENIX LLC. Arts. of Org. filed with SSNY designated agent upon whom Suite 900, New York, NY 10001. regd. agent upon whom process may Secy. of State of NY (SSNY) on process may be served and shall Authority filed with Secy. of State of NY be served. DE addr. of LLC: 1209 Qualification of Blackstone Property (SSNY) on 09/25/14. Office location: 08/18/14. Office location: NY County. mail copy of process against LLC to Orange St., Wilmington, DE 19801. SSNY designated as agent of LLC principal business address: 205 Partners L.P. Authority filed with the NY County. LLC formed in Delaware Cert. of Form. filed with DE Sec. of Sect of State of NY (SSNY) on 9/5/14. (DE) on 09/11/14. Princ. office of upon whom process against it may be Third Ave 2N, NY NY 10003. State, 401 Federal St., Dover, DE served. SSNY shall mail process to the Purpose: any lawful act. Office Loc: NY County. LP formed in LLC: 106 York Rd., Jenkintown, PA 19901. Purpose: all lawful purposes. DE on 6/30/14. SSNY has been 19046. SSNY designated as agent of LLC, 568 Broadway, Rm. 401, NY, NY 10012. Purpose: Any lawful activity. WEXLER LEHRER & KAUFMAN PLLC. designated as agent of LP upon whom LLC upon whom process against it may SOUTH SALEM OWNERS LLC. Art. Art. of Org. filed with the SSNY on process against it may be served and be served. SSNY shall mail process of Org. filed with the SSNY on 28 REALTY NY LLC, Arts of Org filed 07/31/14. Office: New York County. shall mail process to: 200 Bellevue to c/o CSC, 80 State St., Albany, NY 10/02/14. Office: New York County. with SSNY on 09/29/14. Off Loc: New SSNY designated as agent of the Pkwy, Ste 210, Wilmington, 19809. DE 12207. DE addr. of LLC: 2711 SSNY designated as agent of the York County, SSNY designated as PLLC upon whom process against it address of LP: 200 Bellevue Pkwy, Ste Centerville Rd., Ste. 400, Wilmington, LLC upon whom process against it agent of LLC upon whom process may be served. SSNY shall mail 210, Wilmington, 19809. Name/addr DE 19808. Arts. of Org. filed with DE may be served. SSNY shall mail against it may be served. SSNY shall copy of process to the PLLC, 6 E. of genl ptr avail from SSNY. Cert of Secy. of State, Div. of Corps., 401 copy of process to the LLC, 62 West mail a copy of process to: The LLC, 39th Street, Suite 700, New York, NY LP filed with DE Sect of State, 401 Federal St., Ste. 4, Dover, DE 19901. 45th Street, 8th Flr, New York, NY 52 East End Ave., #28A, New York, 10016. Purpose: For the practice of Federal St, Ste 4, Dover, DE 19901. Purpose: Any lawful activity. 10036. Purpose: Any lawful purpose. NY 10028. Purpose: to engage in the profession of Law. Purpose: any lawful activity. any lawful act. Notice of Qualification of IHP Notice of Qualification of Brooklyn LW Qualification of Blackstone Property Notice of Qualification of 33-39 East POUGHKEEPSIE (NY) OWNER, LLC. Lease Corporation, LLC. Authority Notice of Qualification of 33-39 60th Partners F.1 L.P. Authority filed with 60th LLC. Authority filed with NY Dept. Authority filed with Secy. of State of NY filed with NY Dept. of State on Street LLC. Authority filed with NY Dept. the Sect of State of NY (SSNY) on of State on 8/21/14. Office location: (SSNY) on 10/09/14. Office location: 10/14/14. Office location: NY County. of State on 8/21/14. Office location: 9/4/14. Office Loc: NY County. LP NY County. LLC formed in DE on NY County. LLC formed in Delaware LLC formed in KS on 6/24/13. NY Sec. NY County. LLC formed in DE on formed in DE on 6/30/14. SSNY has 8/18/14. NY Sec. of State designated (DE) on 07/14/14. SSNY designated of State designated agent of LLC 8/18/14. NY Sec. of State designated been designated as agent of LP agent of LLC upon whom process as agent of LLC upon whom process upon whom process against it may agent of LLC upon whom process upon whom process against it may against it may be served and shall mail against it may be served. SSNY shall be served and shall mail process to: against it may be served and shall mail be served and shall mail process to: process to: c/o Solil Management, mail process to c/o Corporation c/o National Registered Agents, Inc., process to: c/o Solil Management, 200 Bellevue Pkwy, Ste 210, 640 5th Ave., 3rd Fl., NY, NY 10019, Service Co. (CSC), 80 State St., 111 8th Ave., NY, NY 10011, regd. 640 5th Ave., 3rd Fl., NY, NY 10019, Wilmington, 19809. DE address of principal business address. DE Albany, NY 12207-2543. DE addr. of agent upon whom process may be principal business address. DE LP: 200 Bellevue Pkwy, Ste 210, address of LLC: c/o National LLC: c/o CSC, 2711 Centerville Rd., served. KS and principal business address of LLC: c/o National Wilmington, 19809. Name/addr of Corporate Research, Ltd., 615 S. Ste. 400, Wilmington, DE 19808. Arts. address: 8100 E. 22nd St. North, Corporate Research, Ltd., 615 S. genl ptr avail from SSNY. Cert of LP DuPont Hwy., Dover, DE 19901. Cert. of Org. filed with Secy. of State, Div. Bldg. 500, Wichita, KS 67226. Cert. DuPont Hwy., Dover, DE 19901. Cert. filed with DE Sect of State, 401 of Form. filed with DE Sec. of State, of Corps., John G. Townsend Bldg., of Org. filed with KS Sec. of State, of Form. filed with DE Sec. of State, Federal St, Ste 4, Dover, DE 19901. Townsend Bldg., Dover, DE 19903. 401 Federal St. - Ste. 4, Dover, DE 120 SW 10th Ave., Topeka, KS Townsend Bldg., Dover, DE 19903. Purpose: any lawful activity. Purpose: any lawful activity. 19901. Purpose: Any lawful activity. 66612. Purpose: all lawful purposes. Purpose: any lawful activity.

November 10, 2014 | Crain’s New York Business | 21 RAISING THE BAR: Sales of Tim McCollum’s Madécasse chocolates boomed when they appeared in Whole Foods effect Whole Foods stores.

Continued from Page 1 Mr.Goldman,chief executive of the chain’s 400 locations. Madécasse is Bethesda, Md.-based tea company. on track to generate revenue of up to “I was able to raise money from in- $4 million this year. vestors and then go to a bottling “It’s hard to imagine us without plant.” Whole Foods,”Mr.McCollum said. Whole Foods is the holy grail for 160 queries a month thousands of socially conscious en- Though Honest Tea was sold to trepreneurs who see the supermar- Coca-Cola in 2011, it still gives ket behemoth as a springboard for Whole Foods exclusivity on some of growth and a vehicle for their na- its new products, most recently five tional ambitions. It offers advice to varieties of lemonade. these businesses and even has a loan Even as Whole Foods has ex- program aimed mostly at helping panded its efforts to find locally pro- farmers. duced food, getting merchandise These relationships help burnish into its stores is still no easy task. Whole Foods’ reputation for offer- “We are inundated with prod- ing new items that can be found only ucts that are sent to us on a daily and in its stores. The grocer generally weekly basis,” said Elly Truesdell, demands exclusivity, usually for who was hired more than two years three months but sometimes far ago as the local forager responsible longer.These agreements are most- for 30 stores in the New York area. ly informal,and in exchange,Whole She receives up to 160 queries a Foods promotes the products in its month from hopeful entrepreneurs. markets, raising their profile and In most instances, she rejects buck ennis creating demand. such common items as pasta sauces The Austin,Texas-based compa- and granola, but sugar-free pack- beverages after Whole Foods com- produce enough yogurt to supply told them this is my No. 1 obstacle ny has long championed small, local aged food and certified organic local pletes its annual sales review, which them.“I’m disgustingly lucky be- to growth,” she said.“I don’t want to businesses that make environmen- produce will likely find space in the is taking place during the next sev- cause Whole Foods came to me,” waste the product.” tally sustainable products. But in the stores. So will novel goods such as eral weeks. said owner Homa Dashtaki, who In October, two Whole Foods past five years, Whole Foods has in- maple water, which burst onto the Savory yogurt—including car- launched the business 18 months stores in the city began selling the vested substantially more in its local beverage scene this year. rot, beet and tomato versions—is ago. Her yogurt is handmade, using whey, essentially yogurt water, program,hiring 12 so-called region- But even within these product another new category, which Blue milk from grass-fed cows in the which can be used as a high-protein al foragers across the U.S.who are re- niches, there’s fierce competition. Hill Farm in the Berkshires Hudson Valley. ingredient in smoothies or con- sponsible for stocking the chain’s Vertical Water, which makes maple launched in Whole Foods stores in sumed as is—though, Ms. Dashtaki shelves with products made within water from trees in New York (spar- New York City about a year ago.The The whey forward conceded,“Americans aren’t used to about 100 miles of each store. ing them from the ax), is being sold firm is affiliated with Blue Hill Whole Foods discovered her at that flavor.” Whole Foods would not provide in Whole Foods stores in the Mid- restaurant in Greenwich Village Brooklyn’s Smorgasburg food mar- Getting into Whole Foods is just figures, but supermarket consultant west and in New England but not in and Blue Hill at Stone Barns in ket. The grocer was adding a Smor- the first step for any artisanal brand, Burt Flickinger estimates that its New York state because a competi- Pocantico Hills, N.Y. “The parsnip gasburg section to its Bowery store, as Mr. McCollum of Madécasse investment in the program has in- tor, Happy Water, was quicker to flavor is exclusive to us,” said Ms. but White Moustache’s yogurts knows only too well. creased between 7% and 10% in make its pitch here. Truesdell. were so popular that Whole Foods “You want to take a deep breath each of the past five years. “We don’t want to cannibalize Another new yogurt maker, added them to the three stores’ dairy and celebrate,” he said,“but now you Honest Tea,said co-founder Seth the product by introducing a num- White Moustache of Red Hook, sections. are in the stores and you see all the Goldman, got its start when Whole ber of competitors,” said Ms.Trues- Brooklyn, is sold in three of Whole Though White Moustache is not other chocolates on the shelf.Whole Foods placed an order in 1998 for dell. “We want to commit to our Foods’ New York locations. It is in yet profitable, Whole Foods is help- Foods needs to know that your prod- 15,000 bottles after he brought five producers.” the enviable position of having two ing it scale up by selling a byproduct uct moves and sells well.” Ⅲ containers of the homemade brew Vertical Water Chief Executive other stores—in TriBeCa and of its yogurt—whey—which Ms. for the store’s staffers to taste. Valentina Cugnasca would like New Chelsea—on a waiting list for its Dashtaki is unwilling to dump. LISTEN to a discussion at “Whole Foods was pivotal,” said York stores to make room for her brand because it’s not yet able to “I’ve met with Whole Foods and CrainsNewYork.com/podcasts

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22 | Crain’s New York Business | November 10, 2014 Dynasty cashes out ... for now

Continued from Page 3 as a particularly convenient place in But it wasn’t always that way, ac- which to dump the dirt they had cording to Mr. Appleby’s great- excavated,”reported the Lexington great-grandson Andrew Terhune. paper. He is chairman of Alabama-based Under Mr. Appleby’s care, the Four Plus Corp., which represents coastline of western Manhattan one of the branches of the family dutifully grew until it neatly that now owns a stake in the two re- matched up with the outer limits of maining West Side parcels. his property line. Over time, a se- Mr. Terhune recalls the days 40 ries of industrial buildings were years ago when he helped orches- constructed on some of the spots, trate what grew into the long cam- affording Mr. Appleby’s children a paign to claw the last vestiges of the good, steady income. The only Appleby estate in Manhattan back problem was that his offspring did from the brink of ruin. Only in not share his asceticism. recent weeks has that effort suc- bjarke ingels group /the durst organization bjarke ceeded in closing one of the odder Messy finances RE-LEASE: The Durst Organization leased the land under its building on West 57th for 99 years . tales in New York City real estate “He was a genius,” Mr. Terhune history. barowitz jordan said. “His sons were not.” LAND HO! Charles Edgar Appleby arrived in Several newspaper articles from New York with $2 in his pocket. He died in He noted that their genius was in turned over at the same time. That What helped the process along the turn of the 20th century paint 1913, worth more than $50 million. spending money.They did,however, made it possible to position them to was that the family took some of the Mr. Appleby as a wealthy self-made manage to keep the properties intact be developed as single city-block- money it made from the Silverstein man with a strong puritanical and pass them on to their children. size units. sale and hired some top-notch legal streak. Born in 1824 to a poor New of proffered tickets into the trash. By the time the Great Depres- The first of those was sold out- talent at Goulston & Storrs. The Jersey farming family, he arrived in When it came to his life’s work— sion had come and gone, ownership right to Mr. Silverstein, and anoth- family also had a project manager in the big city with $2 in his pocket.He real estate—his philosophy was of the estate had passed to Mr. Ap- er was taken by the state in an Alabama who was so involved in the toiled in a fish market by day and simple: Invest in land, not in build- pleby’s great-grandchildren via the eminent-domain proceeding. A process that he tuned into New studied his law books at night, be- ings. trusts set up for them. But by the long-term lease on the third was York City Council hearings on the fore opting to try his hand in real es- “Land can’t wear out, can’t dete- early 1980s, there were only four sold to Durst in 1999, and after one projects via a streaming live-video tate in his early 30s. riorate, doesn’t demand insurance parcels left. failed attempt during the last cycle, feed. When he died, the gap between and doesn’t need repairs,” he once The accounts, however, were a the family entered into a 99-year Currently, only one member of his vast wealth and humble lifestyle said. “The value of land constantly mess. What Mr. Terhune and his ground lease with TF Cornerstone Mr. Terhune’s generation still lives was wide enough to draw the notice advances. That of buildings con- generational peers found when their to build a 1,200-unit apartment in New York City. The other of a number of newspapers across stantly deteriorates.” turn came to take over was scary. building on the other. Like its pred- descendants, as well as the family’s the country—in part because the es- And when it came to land in Many of the leases were in disarray, ecessors, that deal went as smoothly remaining property assets, are tate was one of the first to be subject Manhattan, few owned more than and a bankrupt tenant owed the city as it could have. scattered across the country, with to the federal inheritance tax. Charles Edgar Appleby.Eventually, more than $1 million in property “We understood that this was Mr. Terhune calling Philadelphia he held much of the western edge of taxes. Quickly, they decided that going to take time,” said Jeremy home. Invest in land, not buildings the island—more than a mile from dramatic change was needed. Shell, vice president of acquisitions Here, with the last remnants of In a Lexington, Ky., newspaper West 34th to West 59th streets. “That is what got us more active and finance for TF Cornerstone, a Charles Appleby’s empire under story that is still in the family’s Hand-drawn city maps provided by and to where we are now,” he said. second-generation family company leases with nearly a century yet to hands, it was noted that the de- Four Plus Corp. show that at the “We had to dig ourselves out of that today owned by K. Thomas and run, the family is at last effectively ceased had been a teetotaler until time of purchase, many of these mess.” Frederick Elghanayan. “They had out of the real estate business for the the age of 85, and that he rarely did acres were half on land and half be- The different factions—now lots of family members they had to foreseeable future. anything outside work. That may neath the Hudson’s high-tide line. separated into the Four Plus Corp. go back to and make sure were on “You and I will be long dead and explain why, according to the paper, But they did not stay that way. and two others represented by vari- board. But we are two family com- gone before these two properties go he rejected free tickets to the World “Presently a number of persons ous limited-liability corporations, panies who have that kind of time, on the market again,” Mr. Terhune Series,“regarded by the average man who for one reason or another were which declined to comment for this and we made sure we got a lease that said. Ⅲ as the most princely gift within hu- engaged in excavation work on the story—began simply.They lined up works.” man power to bestow.” Worse, Mr. island of Manhattan, came to look all the leases on the Durst and TF In the end, Mr. Shell spent two LISTEN to a discussion at Appleby did so by hurling the pair upon the Appleby underwater tract Cornerstone properties so they years crafting that long-term lease. CrainsNewYork.com/podcasts

both online orders (for ZIP codes served) and in-store purchases for Stores gear up for holiday shipping rush 250 retailers such as Kenneth Cole and Rothman’s. The company’s Continued from Page 3 time.The company is testing same- from eight in January. come back the second and third couriers deliver packages within needs be done.One way is to simply day delivery in a handful of cities— Similarly,UPS,which is hiring as days, then that helps with the deliv- four hours, and it charges retailers give consumers more-conservative though not yet in New York. Alter- many as 95,000 seasonal workers, ery cycle,” Mr. Deans said. fees starting at $12.50. buying deadlines—telling them natively,customers can pick up their 3,100 of whom will be in New York Indeed, for Alex Douglas, who “From Amazon Prime to the that orders need to be packages in stores. City, has partnered with more than owns Lipkind’s Shoes, an 83-year- plethora of on-demand services, placed before Dec.20,for 200 small businesses in the Bronx old business on Boston Road in the new delivery and fulfillment prac- example,in order to make 585M Pickup services and Brooklyn for such depots. Mer- Bronx, the program has been a win- tices have upped the ante for retail- it under the tree on time. NUMBER of “We’re very focused on chants receive less than a dollar per win. He usually holds about 35 ers,” said Garrick Poh, chief execu- Stores are also rolling out packages UPS is this—and we’re very good package, said Stan Deans, president packages for UPS,which he keeps in tive of Zipments, noting that estimating it will creative modes of urban deliver in at this,” said Terry Lund- of U.S.small-package operations for a storage section of his 2,000- consumers want more-immediate delivery, such as bicycle December, up gren, Macy’s chief execu- square-foot store. Previously, locals and customized deliveries. couriers. More mer- 11% over last tive. “We’ll get better, and would walk right by his shop. Now He added that retailers can dis- chants will also give year you’ll see even faster deliv- ‘New delivery he’s seeing more interest from resi- tinguish themselves from competi- shoppers the ability to se- eries.” dents who are new to the neighbor- tors by offering these “last-mile”- lect from a range of options to col- Many retailers have added pick- practices have hood. type deliveries. lect their goodies, including pickup locations for when home delivery Hosting UPS packages “be- But experts say new delivery ing them up themselves rather in the Big Apple is not a feasible op- upped the ante comes a form of advertisement for services inexperienced in dealing than having to fret about missing a tion for a customer. FedEx, which is me,” he said. “Because of this, a few with the holiday rush should tread delivery. hiring more than 50,000 holiday for retailers’ customers have purchased from me carefully. The busy season could “Retailers need to [promote] workers, is also adding redirection because they were coming to the make or break a company. some of those services,” said Steve options to FedEx retail or office lo- store” for a pickup. “There are a few different servic- Osburn, a director at management- cations for customers who want to es that are popping up,”said Mr.Os- consulting firm Kurt Salmon. pick up elsewhere. Supplemental carriers burn.“We’ll see a few of those com- Macy’s Inc. is ready. The chain, Meanwhile, demand is increas- UPS. The shipping company is Some retailers are opting to sup- panies perform well, but we’ll see a which operates more than 850 ing for Amazon’s locker service, planning to deliver 585 million plement their traditional carriers couple get crushed from the pres- Macy’s and Bloomingdale’s, now where chains such as 7-Eleven host packages in December, an 11% in- with smaller companies equipped sure of the holiday season.” Ⅲ uses a strategy of sending packages delivery sites for e-commerce cus- crease over last year. for urban areas. Zipments, a four- from the stores that are closest to the tomers. The retail giant now has 13 “If the customer is able to get it year-old Madison Avenue-based LISTEN to a discussion at shoppers to cut down on delivery 7-Eleven lockers in Manhattan, up on the first day,and we don’t have to startup, performs local deliveries of CrainsNewYork.com/podcasts

November 10, 2014 | Crain’s New York Business | 23 which launched Rocky start for Coach comeback in September,has been well received by the Continued from Page 1 creasing competition and a fading Those who follow the company fashion commu- everyone in the world now owning a brand, Mr. Luis is fighting back. on Wall Street are less sanguine. nity.Many hailed Coach, so who needs it?” He recently brought in a new cre- “It remains difficult to tell when Mr.Vevers for in- Judging by the company’s rev- ative director, Stuart Vevers, from Coach’s actions will manifest them- vigorating the enue figures, the answer is fewer Spanish luxury house Loewe, and selves in its financial results as the brand with fresh people every day. For the first quar- asked him to craft a pricey, upscale brand continues to wean customers looks, though the ter ended Sept. 27, Coach’s sales collection designed to appeal to from promotions,” Amy Noblin, a apparel portion slipped 10%, to $1.04 billion, led by fashion’s elite group of influencers retail analyst at William Blair & may skew too a nearly 20% drop in North Ameri- and big spenders. Co., wrote in a recent report. edgy—Mr. Vev- ca. Meanwhile, the company’s stock Mr. Luis also pruned flash sales, Nonetheless, by selling bigger- AIMING FOR THE ers recently sent hit a 52-week low of $32.72 on Nov. ticket items, Mr. Luis hopes to in- TOP: Chief Executive faux-fur coats in 5, and has plummeted 43% during crease profit margins.The trick will Victor Luis hopes to pastel hues down ‘I shouldn’t make Coach “best the past year. be persuading customers to pay up. in class.” the runway, for Many who have been buying Coach example. Open and shut pay more if for years have already moved on to Meanwhile, But what Coach needs at this other labels. Margie Rice, a Char- the competition point is more time, according to I don’t see lotte, N.C., resident, started shop- is only getting Victor Luis, who was promoted to ping for Coach bags,umbrellas,lug- stronger. Tory chief executive in January.“This is a a reason why’ gage and wallets in 2004, but Burch, a rival multiyear, multiseason transforma- recently switched to Fossil when she newscom brand with tion process,” Mr. Luis told Crain’s, saw prices going up. roughly $1 bil- pointing out that the company has a “I noticed that really nothing “When you rein back from going lion in sales, recently hired Roger “five-year road map to get Coach to changed in the designs of the mer- broader, you take a hit in sales over Farah,who is credited with building best in class.” which had numbered three a week chandise, only the price tag,” she the short term,” said Kosha Gada, a Ralph Lauren into a retail power- To improve financials, the com- but are expected to decrease to one said.“I didn’t feel I should pay more principal in the retail practice of house, as co-chief executive. For its pany, which generated $4.8 billion a month, and increased prices to if I didn’t see a reason why.” management consulting firm A.T. most recent quarter, Kate Spade in sales last year, has cut costs by plump up margins. Kearney. “It’s not easy, and they’re logged a 30% increase in sales. Sim- closing stores and trimming head Today, for example, bags priced A long haul seeing that.” ilarly,Michael Kors reported a quar- count—most recently laying off 150 above $400 account for 30% of While some brands, like Ralph Investors typically give compa- terly revenue increase of 43%, in July. Mr. Luis, however, refutes Coach’s handbag sales,up from 21% Lauren, have started at the luxury nies little more than two years to see though the company is downscaling reports that the company is backing last year. And although Mr. Luis is level and then broadened their sales a turnaround strategy come to its sales forecast because of expected away from its expensive deal to buy closing stores in North America, base by adding less-expensive lines, fruition. Only one year in, Mr. Luis declines in mall traffic. a new headquarters now rising at he’s also opening 60 globally and the reverse is often more difficult. still has a long road ahead. Some “Coach did a phenomenal job at Hudson Yards, just west of Penn converting 150 into a new, upscale Retail insiders agree that it will be predict that if shares sink low marketing their brand at their price Station. and modernized concept with hard for Mr. Luis to persuade shop- enough, the company may get away point,and they were the only game in “We are not re-evaluating our leather fixtures, designed to entice pers to spend more on Coach’s prod- from public scrutiny by going pri- town,”said Elaine Hughes,who runs deal with Hudson Yards,” he said. the luxury consumer. ucts because the brand is currently vate with the help of a private- retail-executive search firm E.A. “We are committed to it.” “It’s about us evolving and differ- associated with discount stores and equity firm. Hughes & Co. “Now someone’s More important, faced with in- entiating ourselves,” he said. off-price outlets. So far, Coach’s new collection, come in and it’s competition.” Ⅲ Mayor’s fundraising routed back to his political advisers

Continued from Page 1 Both BerlinRosen and AKPD Mr.del Cecato didn’t return a re- On the same day, Mr. O’Brien’s AKPD took in its first $95,000 pay- camp essentially paid its own oper- this year also worked for a number quest for comment. campaign paid AKPD $40,000 for ment from Mr. Gipson’s campaign. ation, indirectly.” of other campaigns unrelated to the Still, the issue is sensitive enough television ads—the first and only It received $240,000 more through State law prohibits individuals mayor. that one county chairman who got payment it made to AKPD, ac- Oct. 23. from giving more than $10,300 to Anthony Scannapieco,chairman heavy payments from de Blasio cording to the latest campaign- The Putnam committee made its state Senate candidates. of the Putnam County donors—before transferring the finance filings, ranging through first payment to Mr. Wagner’s cam- But mega-donors, from Republican Party, has funds to a Senate candidate—refused late October. paign on Oct. 15—the same day unions to developers, can 530K filed a complaint with the to say whether the mayor’s camp told BerlinRosen also took in its first contribute up to $103,000 DOLLARS SPENT state Board of Elections him where to steer the money. Payments via Putnam $40,000 payment from Mr.Wagner. by routing the money on AKPD Media over the transfers and “I really don’t have any comment Similarly, in mid-October, The firm reaped another $282,000 through county political and Messaging by called the scheme “mon- right now on that,” Ulster Demo- $452,000 raised by Mr. de Blasio’s from the candidate through Oct.20. three Senate committees, which can campaigns ey-laundering.” cratic leader Frank Cardinale said team flowed into the Putnam Coun- A number of the donors from then make unlimited funded by mayor But such transfers are last week. “I would have to think ty Democratic Committee, whose whom Mr. de Blasio’s team solicited transfers to candidates. routine in state politics, hard about that.” chairman quickly transferred money have interests before the city. The mayor and his say those in the industry. On Oct. 14, four donors gave the $433,000 to the campaigns of Sen- A bus-company magnate from team raised hundreds of 322K Political parties or com- Ulster Democrats more than ate challenger Justin Wagner and Texas who gave $100,000 to the thousands of dollars in DOLLARS SPENT mittees often raise large $364,000, and the party quickly Sen. Terry Gipson. (The Putnam Putnam Democrats—and had nev- on BerlinRosen by mid-October, telling a fourth Senate amounts of money that transferred $160,000 into the ac- chairman told the Daily News he was er given in a New York election be- donors to cut checks to up- campaign for are passed to candidates, count of first-term Sen. Cecilia not told where to steer the money.) fore—was the beneficiary of a $42 state campaign accounts, which the mayor and are allowed to work Tkaczyk. Between Oct. 10 and Oct. On Oct. 10—five days before million city handout to private bus the Daily News reported. fundraised together, said election 17, her campaign paid $155,000 for the Putnam money arrived— companies in August. Ⅲ Four upstate Democrats— lawyer Jerry Goldfeder. television ads produced by AKPD. all of whom lost—received the “It’s perfectly legal,” he said. Many of the payments went to pay money and spent it on BerlinRosen A de Blasio political for airtime.The firm’s Mr.del Ceca- and AKPD. spokesman—who is an employee of to was behind the famous ad featur- CRAIN’S 40 UNDER 40 BerlinRosen—would not address ing Dante de Blasio that fueled his GOP official cries foul criticism of the methods. One of father’s meteoric rise to mayor. NOMINATIONS ARE OPEN BerlinRosen co-founder Jon- Mr. de Blasio’s Albany priorities is Similar transactions involving CRAIN’S IS SEEKING NEW YORK’S BEST AND BRIGHTEST executives and athan Rosen and AKPD partner campaign-finance reform. Mr. de Blasio’s consultants popped entrepreneurs for our annual 40 Under 40 list. Please go to John del Cecato were in the small cir- Susan Lerner, executive director up in three other Senate races. crainsnewyork.com/40under40/nominate to submit your candidate today. cle of advisers who guided Mr. de of government watchdog Common On Oct. 17, a major union sup- We look for overachievers from all Blasio’s mayoral campaign last year, Cause/NY,said the use of such loop- porter of Mr. de Blasio donated industries who have made a as were Sam Nagourney and Ross holes in election law is widespread— $100,000 to the Monroe County significant contribution to their Offinger, reportedly two of Mr. de including by Republicans—and Democratic Committee, whose company or organization. The Blasio’s fundraisers for the Senate goes far beyond Mr. de Blasio. chairman then forwarded $60,000 deadline for entries is Dec. 5, 2014. races.They or their firms all work for “We shouldn’t single out any one to Sen. Ted O’Brien’s campaign. Candidates must work in the five the mayor’s nonprofit lobbying entity,and we’re not suggesting that (Monroe Democratic Chairman group,Campaign for One New York. anyone should unilaterally disarm,” Dave Garretson told Crain’s that boroughs of New York City and be no said Ms. Lerner. “We need good Mr. de Blasio’s team did not have older than 39 on the publication date, LISTEN to a discussion at people who can make major dona- “any part whatsoever” in his com- March 30, 2015. CrainsNewYork.com/podcasts tions to want to change the system.” mittee’s decision.)

24 | Crain’s New York Business | November 10, 2014 HELLUVA TOWN INSIDE Source Tea Chinese Just popping by developer gets going in

Menswear store Rothman’s is Brooklyn P. 26 getting the gift of female shoppers this holiday season. In a first, the Out and About 28-year-old retailer is hosting a pop-up shop from Olive and Didion and Redgrave at Bette’s, the four-unit, St. John the Divine P. 27 Manhattan-based chain that caters to trendy fashionistas. eric laignel

Beginning Nov. 20, the 500- square-foot shop will operate through Jan. 1 within Rothman’s Union Square flagship. “We’re in a business where independents have to be creative in order to survive,” said Ken Giddon, president of Rothman’s. His 11,000-square-foot store, which reopened two years ago after moving one block north, sells suits from Hugo Boss and Vince, among others. Though Rothman’s has hosted pop-ups from brands including Herschel and Vineyard Vines, this is the first time the company is hosting another retailer, and a women’s shop at that. Olive and Bette’s will pay 10% of its sales revenue to Rothman’s, but there is no contract between Mr. Giddon and Stacey Pecor, founder of Olive and Bette’s. The holiday strategy came about through a mutual friend. “December is not our strong INSTRUMENTAL period,” said Ms. Pecor, who is TO THE CAUSE: expecting to reach $70,000 in General Manager sales for the shop. “This gives me Graham Parker has an added outlet.” taken on the role of —adrianne pasquarelli WQXR’s chief fundraiser. Blank slate

Forget about buying tickets to I Can’t Get This Damn Thing to Work! The Musical. It earned a standing ovation earlier this month at New World Stages, but it was the ultimate in limited engagement: one night. Similar crowd-pleasers are coming, though the storylines depend largely on the crowd. Under the umbrella of Blank! The Musical, the shows are created Radio active on the spot. The audience tosses out names, song titles and bits of dialogue, and then votes using a WQXR boss Graham Parker leads venerable station’s specially designed app. An improv group then crafts a performance transformation to nonprofit while boosting its digital profile based on the winners. Previews started Nov. 1 at New World at 340 W. 50th St., with an official buck ennis opening slated for Nov. 17. The run is scheduled to close Dec. 14. BY ANDREW J. HAWKINS TUNING IN “The feeling that anything can happen is what separates the live performance from a movie,” said alking through the offices of WQXR, Graham Parker is keen to Matt Britten, the show’s executive show off the quirky side of New York’s least quirky radio station.¶ producer. “We are heightening There was the cheeky, Shepard Fairey-inspired “Obey Thoven” that feeling.” +34% Mr. Britten doesn’t see a poster; the vintage WQXR microphone under glass; a life-size print INCREASE in the number transfer to Broadway happening of young Mozart, with the face cut out for kids to stand behind for a of visitors to WQXR.org any time soon, but he does see the from 2012 to 2013 concept getting a series of limited photo at outdoor festivals; and the coup de grâce, a vintage Victrola runs throughout the country. said to have once been owned by opera legend Enrico Caruso.“Or —theresa agovino so the story goes,” said Mr. Parker, WQXR’s enthusiastic general manager and New York Public Radio vice president, as he gingerly opened the phonograph’s side cabinet to reveal the dusty records within.¶ In the five years since WQXR was bought by NYPR fromW The New York Times for $45 million, Mr. Parker has been trying to shake off the station’s dusty 35% PORTION of overall donors image and transform it into a modern organization that embraces the future while strengthening its who give a specific amount ties to the city’s cultural establishment.¶ Initially, other cultural institutions were concerned that the each month on their credit emergence of WQXR as a public-radio station would increase competition See MUSIC on Page 26 cards jenny anderson

November 10, 2014 | Crain’s New York Business | 25 SOURCE Music to his ears TEA: Interview by Joe Anuta I-FEI CHANG newscom Continued from Page 25 revenue—67%—stems from per- for a limited pool of arts funds while sonal contributions, underwriting also threatening the organizations’ and pledge drives, according to relationships with the station, which NYPR’s fiscal 2014 financial report. had allowed them to broaden their Project grants and co-productions Chinese development firm reach and exposure through live account for 20%, while the govern- broadcasts and advertising. But Mr. ment chips in just 7%. Parker, who took the reins in 2010, has preserved many of those partner- ‘All about education’ puts down roots in Brooklyn ships while capitalizing on the Mr.Parker,who earned $217,000 public-radio brand to win new un- in 2012,oversees a staff of 35,an 84% derwriters, his peers say. increase over the station’s staff level orn in Taiwan, I-Fei It’s not just buy one project, invest For the high speed of our develop- “He’s totally passionate about five years ago. WQXR, which was Chang, 49, earned two and cash out three years later and ment—we need to start two build- what he does,” said Clive Gillinson, founded in 1936, was one of the first graduate degrees from then move on to the other place. ings at the end of the year and an- executive and artistic director for FM stations anywhere and is among Yale University before We’re here for a long time. other one, affordable housing, by Carnegie Hall,which broadcasts live New York’s oldest radio stations. taking on architecture June next year—we will still use performances on WQXR monthly. Before the sale, more than 1 mil- Band development projects around What made you want to invest in a conventional construction. But we “He really is entrepreneurial in the lion listeners tuned in weekly; today, the world. Most recently, she was troubled development project like never exclude any techniques that way he approaches things.” the figure is down to about 625,000. tapped to spearhead the new Atlantic Yards? might be able to help with the effi- Mr. Parker, 44, is a veteran The station’s digital audience, U.S. branch of Greenland Hold- I convinced my chair- ciency targets that we want. classical-music executive who has led though, is growing: Visits to ings, a partially state-controlled, man that this is exact- WHERE the Brooklyn Philharmonic and sev- WQXR.org rose 34% between fis- Shanghai-based development con- ly the project that THEY What is the team like? eral other orchestras,but had no radio cal years 2013 and 2014. glomerate with more than $50 bil- Greenland USA A lot of our teammates are experience before joining WQXR. The station’s underwriters in- lion in assets.It operates in 90 Chi- should look into.And DRANK from Brooklyn. So they He has launched digital ventures such clude New York-Presbyterian Hos- nese cities and nine countries I think the communi- Offices of know about Brooklyn and as Q2 Music and Operavore, spear- pital,U.K.Trade Investment and the around the world. ty will welcome us if GREENLAND this project, and are ready to headed projects to donate musical in- continuing-education programs at Since taking the helm of Green- we have the determi- FOREST CITY jump in. We also hired PARTNERS struments to needy public schools and both Rutgers University and Coop- land USA, Ms. Chang has lined up nation to meet their 1 MetroTech CookFox Architects, who lent WQXR’s name to offbeat events er Union. Richard Novak, vice pres- a $6 billion development pipeline expectations. That is Center came up with a wonderful like the Ecstatic Music Festival, ident for continuing studies and dis- split between a $1.4 billion residen- why we hope this Brooklyn design.We set up the project which features music across the sonic tance education at Rutgers, which tial campus in downtown Los An- project will be deliv- AMBIENCE: team before we closed the spectrum. He wants to build on some has spent $100,000 a year for the past geles and another in Fort Greene, ered at the speed and A bustling new deal in July. I sent my troops of these early successes. decade underwriting WNYC, said Brooklyn, called Pacific Park—a the efficiency that headquarters here to work with Forest “We’re five years in now to there has been little change to the 22-acre portion of the project for- Greenland is always WHAT THEY City Ratner, so actually the WQXR being a public-radio sta- benefit the school gets from the part- merly known as Atlantic Yards. very proud of. DRANK: project and everything has tion,” he said. “And we’re looking at nership since WQXR went public. Nearly a year ago, Greenland ac- Ⅲ Taiwanese been prepared for almost one the next five, 10 years out. How do “It’s been great exposure on a great quired a 70% stake in the develop- How are you moving the oolong tea year. we make some big advances for the station,” Mr. Novak said. “This is ment and formed a joint venture timeline ahead so Ⅲ Coffee station that could really perpetuate really the company we want to keep.” with Forest City Ratner Cos., dramatically? PRICE: Are you looking at other building the growth we’ve seen?” Before he was hired at WQXR, pledging to cut the timeline for the We have the expertise Free projects to do on your own in Mr. Parker’s only radio experience project by half, to 10 years. for building large- New York? Changing business model was listening to classical music while scale projects, and we have the ex- Yes, since now we have our team Meanwhile, Mr. Parker has been growing up in his native London.He How long has Greenland USA been up perience of moving them together based in here, we will continue to thrust into the unfamiliar world of dabbled in flute and piano, as well as and running? with the city’s infrastructure. But look for more opportunities to in- public-radio fundraising with the tall singing and conducting, but decided Last year, I arrived in L.A. with we are very thankful for our part- vest in on our own. order of building a donor base from to focus his studies on classical mu- suitcases on the 19th of October. ners. It’s a team effort to make it scratch. Transitioning from a com- sic and orchestra management. happen, so we are quite happy What are your thoughts on the EB-5 mercial station to public radio has After coming to New York, he Why did Greenland decide to come to about the updated result. program, which offers a U.S. visa to meant a complete recalibration of held positions with the Chamber America now? overseas investors? WQXR’s business model.Ad revenue Music Society of Lincoln Center It’s all about good timing.We know Did you partner with Forest City to help I think it’s now become almost a has been replaced by triannual pledge and the New York Philharmonic,be- about the American market, and traverse New York’s regulatory conventional way [to raise capital] drives, and forced Mr. Parker into the fore taking the helm as general man- how it continues to grow. We want landscape? for large-scale developers in role of chief fundraiser.That includes ager of the Brooklyn Philharmonic. to be able to catch the cycle and re- Greenland is now ranking 268th America. They utilize EB-5 be- wining and dining the station’s various For eight years, he served as execu- spond to the market’s demand. among the global Fortune 500, and cause it is quick money, and it im- well-heeled patrons,foundation exec- tive director of the Orpheus Cham- our revenue is around $50 billion a proves the employment rate. For utives and corporate sponsors. ber Orchestra, where he helped re- What is Greenland’s strategy in year, so we feel very comfortable to the L.A. project and also Pacific The key ingredient for Mr. Park- shape the organization’s finances America? go invest in any corner of the world. Park, we used that method. EB-5 er is the number of monthly “sustain- and leadership structure. We believe in investing in cities in … But we are also here to under- investors, especially some of the 2 ers,” or members who automatically In 2009, Ms. Walker, whom he transition. stand and learn. million customers who already buy donate a specific amount on their knew from the Brooklyn Philhar- from us in China, know our brand. credit cards each month.The portion monic,where she is on the board,ap- Are you looking to build and sell, or Will you use modular construction for So they are very confident we will of WQXR’s overall donors who are proached him about running hold assets for the long term? any future buildings at Pacific Park? deliver. Ⅲ sustainers is 35%—close to sister sta- WQXR. “She said to me, ‘We’ll tion WNYC’s 40%, which has been teach you radio,’ ” he recalled. in the fundraising business for more Ms. Walker said she was im- PLAY/LIST People, places and things that make I-Fei Chang tick than a decade longer than WQXR. pressed by Mr. Parker’s extensive According to 2012 tax returns, knowledge of classical music, as well the travel, airport NAMING RIGHTS: The NYPR earned $61.3 million in rev- as his skills as a strategic planner and layovers and jet lag. developer has enue, had $60.3 million in expenses, nurturer of talent. “It is fun—a really translated Brooklyn and finished off that year with almost “As a radio station that competes exciting job.” streets running $87.8 million in net assets—thanks in the media market for listeners though its project to a lucrative endowment. WQXR against all the commercial stations, BEST OF TWO into Chinese. Dean shares a portion of NYPR’s annual we’ve got to have as much discipline, WORLDS: In New Street? “Di An Jie.” $70 million budget, but neither Mr. if not more, than any for-profit busi- York, she visits the Parker nor the organization’s CEO, ness,” she said. Laura Walker, would say how much Since WQXR was bought by TRICOASTAL LIVING: FAMILY DIVISIONS: Metropolitan is specifically earmarked for WQXR. public radio, classical-music stations Ms. Chang divides She has four sisters; Museum of “To break out WQXR is actually in other large cities have gone pub- her time between two in the United Art. “I also IN FLIGHT READING: kind of tricky, because we share so lic, including Boston’s WGBH and Los Angeles and States and two in love theater. One of her standbys many services, with marketing and Seattle’s KING-FM. Ms. Walker New York, with visits China. Her parents But in L.A., is the The Economist. engineering and broadcast technol- sees WQXR at the forefront of a new every other month to live in Taipei. it’s time to go “I’ve read The ogy,” Mr. Parker said, “so it’s really trend in the business of classic music. Shanghai, where to the beach. Economist since the hard to segregate it.” “It’s been a movement across the Greenland Holdings FREQUENT FLYING: I can enjoy first time I was in the

A majority of the organization’s country,” she said. Ⅲ is based. She doesn’t mind all both sides.” istockphoto U.S. in 1989.”

26 | Crain’s New York Business | November 1o, 2014 OUT AND SNAPS Execs raise $3.75M for families of police, firefighters ABOUT by Jessica Kramer

CULTURE FIX CAREER BUILDER MONDAY, MONDAY, NOVEMBER 17, NOVEMBER 17 AND TUESDAY, NOVEMBER 18 Returning with New York eHealth Collaborative presents their first new its fourth annual DIGITAL HEALTH album in four CONFERENCE, where 850 senior-level health years, THE NEW care professionals learn how technology is PORNOGRAPHERS chris buck redefining health care. Dr. Eric Topol, a harken back to the sounds of the digital-medicine superstar, delivers a Brill Building era on their upbeat keynote address. The conference runs from disc Brill Bruisers. On this night, hear 8 a.m. to 5 p.m. on Nov. 17 and 8 a.m. to 4 all the members of the Canadian p.m. on Nov. 18, and takes place at Pier power-pop supergroup, including Sixty, at West 23rd Street and the West Side alt-country performer Neko Case. Highway. General tickets are $900; tickets patrickmcmullan.com STEPHEN DANNHAUSER, ARIELLE LENZA DI CIOLLO michael ian/human rights first The concert is at 8 p.m. at the for providers and government officials are and WILLIAM A. ACKMAN at the New York Police & Fire BRIAN WILLIAMS, ELISA MASSIMINO, RYAN BOYETTE, ALFRE WOODARD and Hammerstein Ballroom at the $500. An optional gala at 6:30 p.m. on Nov. Widows’ and Children’s Benefit Fund’s 29th Annual Gala. KENNETH B. MORRIS JR. at Human Rights First’s Award Dinner. The Oct. 22 benefit Manhattan Center, 311 W. 34th St. 17 costs $750 extra. For more information, The Oct. 23 event raised $3.75 million. took in more than $2 million. Tickets are $35 to $65 and can be visit digitalhealthconference.com. purchased at mcstudios.com. THURSDAY, NOVEMBER 20 SUNDAY, NOVEMBER 23 Crain’s presents its FUTURE OF NEW YORK CITY For one full day, Gowanus’ space of CONFERENCE: INNOVATION CENTRAL, oddities opens its doors to the public examining New York’s strengths as an for free for its MORBID ANATOMY innovation center as well as its competitive MUSEUM OPEN HOUSE AND PARTY. challenges, and exploring how business The festivities will include museum leaders and policymakers can influence the tours, short talks and interviews, future of New York City. Speakers include taxidermy and hair-art Bloomberg LP President and CEO Daniel demonstrations, film screenings and Doctoroff, New York City Schools an after-party sponsored by Chancellor Carmen Fariña and chef Jacques Hendrick’s Gin. The event takes Torres. The half-day conference takes place place from 11 a.m. to 10 p.m. at the from 8 a.m. to 1:30 p.m. at the Sheraton Morbid Anatomy Museum at 424A New York Times Square, 811 Seventh Ave. Third Ave., Brooklyn. For more Tickets are $300 or $3,000 for a table of 10, information, visit morbidanatomy and can be purchased at crainsnewyork.com/ museum.org. events-calendar. getty images melanie einzig photography MICHELE LEPORE-HAGAN, NANETTE LEPORE, DR. WILLIE PARKER and NANCY JAMIE TISCH and DAVID BINDER at the Park Avenue NORTHUP at the Center for Reproductive Rights’ third annual gala. The Oct. 29 fete Armory’s 2014 Gala Masquerade. The Oct. 30 event DON’T MISS LIVING LEGENDS generated nearly $1 million. brought in more than $2 million. MONDAY, NOVEMBER 17 Author Joan Didion (left) makes an See more of this week’s Snaps online at CrainsNewYork.com/galleries. appearance at a reading of her memoir BLUE NIGHTS—written in the wake of her daughter’s death—by actress Vanessa Redgrave (right). Jazz trumpeter Jimmy Owens accompanies the performance, which is a benefit for Broadway Cares/Equity Fights AIDS and Cathedral Community Cares. The event takes brigitte lacombe place at 8 p.m. at the Cathedral of St. John the Divine at 1047 Amsterdam Ave. Tickets are $40 to $175 and can be purchased at stjohndivine.org. POLITCAL JUNKIE?

OPENING FUNDRAISERS Sign up for our free Morning Insider for news SATURDAY, NOVEMBER 22, MONDAY, NOVEMBER 17 THROUGH SATURDAY, DECEMBER 20 The New York Society for the Prevention and analysis on the political plays and players The Museum of the Moving Image of Cruelty to Children hosts its GALA presents O BRAZIL: CONTEMPORARY WINE DINNER, featuring food prepared by affectingg New York’s economy. BRAZILIAN CINEMA, a series of three Annisa chef Anita Lo and Napa Valley screenings of innovative works from wines. Bright Lights, Big City author Jay modern Brazilian filmmakers, McInerney is “Sommelier of the including a Evening.” The event takes place at 6:30 screwball p.m. at the Metropolitan Club at 1 E. comedy, a 60th St. Tickets start at $750 and can be socially purchased at nyspcc.org. conscious drama and a music THURSDAY, NOVEMBER 20 documentary. Make-A-Wish Metro New York presents The films will be its fifth annual WISHNYC: A TOAST TO shown at 7 p.m. WISHES to raise funds to grant wishes for at the museum, children with life-threatening illnesses. 36-01 35th Ave. The evening includes an open bar, hors paprica fotografi paprica in Astoria, d’oeuvres, DJ performances, a silent Queens. Tickets auction and raffles. The event takes place are $12 for adults and $9 for seniors at 7 p.m. at Marquee NYC at 289 10th and students, and can be purchased at Ave. General admission tickets are $185. FREE! movingimage.us. Visit toasttowishes.com.

MARK YOUR CALENDAR…

MONDAY, DECEMBER 15 THE NIGHT BEFORE HANUKKAH, the beloved potato Morning Insider

pancake takes center stage at Great Performances’ gentile amanda SIXTH ANNUAL LATKE FESTIVAL. Top New York City chefs compete to create the best latke, chosen separately by judges and the public. The event takes place at 7:30 p.m. at the Metropolitan Pavilion at 125 W. 18th St. General admission tickets are www.crainsnewyork.com/newsletters $60 and VIP tickets are $100, and can be purchased at greatperformances.com.

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