management profiles Terje Borge Chan Nam Kiong Finance Customer and Channels Terje joined DiGi as Chief Financial Nam Kiong was appointed the Head of Officer on 2 August 2010. Prior to this, Customer and Channels in 2009. He is he was Chief Financial Officer for DTAC responsible for driving business results in Thailand, heading the finance function and customer experience at the points of and taking an active part in the overall sales or service, across DiGi’s customer management of DTAC, since 2007. He channels. He has more than 20 years of has been with Telenor since 2001 when experience in the telecommunications he joined as Finance Manager, and was industry, where he has held various sales, later promoted to Senior Vice President distribution, and marketing positions. Nam responsible for the investment in One Kiong holds a Bachelor of Science Degree GmbH, as well as the Senior Project in Electronic Engineering from Sussex Manager for merger and acquisition University, UK. projects in Europe. Terje holds a Master of Science in Business Administration from the Norwegian School of Economics and Business Administration. Christian Thrane Ole Martin Gunhildsbu Suriahni Abdul Hamid Strategy and Business Transformation Technology Human Resource Development Christian joined DiGi in June 2010 as Head Ole joined DiGi’s Service Operations in Suriahni was appointed Head of Human of Strategy and Business Transformation. January 2008 and was appointed Chief Resource Development and member of Prior to this, he was Head of Market Technology Officer in October the same the DiGi Management Team in January Management of the Consumer Division of year. He has extensive experience in 2010. Before joining DiGi in 2005, she was Telenor Denmark, where he was responsible design, planning and rollout of networks previously an internal consultant within the for revenue, profitability and market share in Norway and Denmark, having served CEO’s Office of Maxis in 1995, held a HR of Telenor’s consumer product portfolio in various Technology Management relationship management role in Standard and corporate analytical support functions. positions within the fixed and mobile Chartered Bank in 1999, and was Head Christian joined Telenor Denmark in 2005 business in Telenor for over 15 years, of HR in Deutsche Bank in 2003. Suriahni as Business Development Manager and and as Chief Technology Officer in Tele2 has a Bachelor’s degree in Engineering was later promoted to Head of Sales and Norway for five years. Ole holds a Master (Chemical) from the Technical University Channel Management in 2007. He holds of Science in Electronics from Technical of Nova Scotia, Canada. She is a Certified a Master of Science Degree in Economics University of Delft, Netherlands and a Executive Coach from University of Malaya and Business Administration from the Master of Business Administration from BI and a Certified Solution-Focused Coach Copenhagen Business School in Denmark. Norwegian School of Management. with the Canadian Council of Professional Certification (CSFC). most inspiring company Our proactivity helps maximise growth potential and completes the development of our people. Nurturing a well-liked brand 34 | DiGi.COM BERHAD 2010 [425190-X] highlights 2010 Q1 2010 began with a strong Corporate Responsibility agenda to empower underserved communities in Malaysia through the launch of our first Community Broadband Centre (CBC) in Lundu, Sarawak. Our Deep Green Challenge for Change competition encouraged young Malaysians to pioneer alternative energy solutions. The finale of the competition was attended by the Crown Prince and Princess of Norway. In the same quarter, we enriched our mobile internet proposition by introducing the best value iPhone 3GS packages in the market and announced a RM100 million investment to expand our Turbo 3G™ network in Perak and Sarawak over the next three years. 2010 QQ2 3 Q4 Keeping with rising demand for social We announced a collaborative effort with All DiGi staff gathered at downtown Kuala media on-the-go, we introduced DG Smart Celcom-Axiata to explore the potential of Lumpur to engage with our customers and Plan, an easy and affordable option for network sharing. celebrate our 15th anniversary. There, we customers to enjoy data plans suited to entered the Malaysian Book of Records We introduced the best and most their lifestyle. with the longest human domino comprising affordable iPhone4 deals in the market to 1,409 employees. In conjunction with the 2010 FIFA World our customers. Cup, we launched the Bola! Bola! Bola! The biggest concert of the year by Adam We supported the 1Malaysia Broadband- campaign to reward lucky customers with Lambert was sponsored by DiGi for our Netbook Programme by donating 100 ‘passports’ to watch their favourite football customers and employees. units to students from low-income families team in action anywhere in the world. in Pulau Banggi, Kudat in Sabah. We We achieved our targeted 50% total We enhanced our Deep Green focus with established a new CBC in Kampung population coverage via the expansion of DiGi’s e-Billing drive, whilst supporting the Ubai, Kuantan in support of the National our Turbo 3G™ network to more than 12 Kinabatangan Reforestation Project. Broadband initiative. new markets. Increasing our focus on the youth market, DiGi was named the most sustainable At the KPMG Shareholder Value Award we launched the DiGi LIVE Tour, a company in Malaysia and telco in Asia by 2010, DiGi was announced the winner nationwide platform to cultivate interest in the Asian Sustainability Ranking 2010. in the Information & Communication music, sports and arts. Technology Category. 36 | DiGi.COM BERHAD 2010 [425190-X] corporate responsibility Our philosophy for Corporate Responsibility (CR) is to use our core competencies and strengths to enable positive changes in society and our business environment. To this end, our priorities which are consistent with the Telenor Group CR strategy, taking into account the interests of our key stakeholders and the natural environment, are as follows: Responsible and Safe Business Practices We endeavour to be a responsible company that promotes safe business practices through our initiatives. We empower our employees to act responsibly and ethically with all our key stakeholders, through our comprehensive governance structure. Empowerment Through Connectivity We are pushing the boundaries by going beyond traditional philanthropy, to create shared value in our engagements with the community. We use our core competency as a communications and internet service provider to address social, economic and environmental needs in our community. Nevertheless, we continue to support philanthropy in situations that require our contribution. Addressing Climate Change We are committed to minimising our environmental impact by strengthening efforts to reduce our carbon emissions and working with our customers, partners and community to develop climate-friendly solutions that address local needs. Engaging Stakeholders We operate in a dynamic regulatory and business environment. Therefore, it is vital that we constantly engage our stakeholders to get their feedback, understand their interests and where relevant, address key issues. Media Government and Regulators Regular media interviews, media events, formal and Engagements with relevant ministries informal meetings and media familiarisation trips/visits and participation in the Government ETP programme (NKEA) Investors and Stock Analysts Employees Local and overseas Non-Deal Annual employee engagement survey, Roadshows, Management Access Day ad-hoc dipstick surveys, focus and corporate presentations groups, townhall meetings, intranet communications and mandatory onboarding process for all recruits Communities & NGOs DiGi Partnerships with NGOs including PACOS, Ecoknights, EPSM and WWF Suppliers Product and solution presentations, vendor workshops for long Corporate term planning Footnote: Memberships ETP (Economic Transformation Programme) Signatory member NKEA (National Key Economic Area) Customers of UNDP Global PACOS (Partners of Community Organisation) Engagement of focus groups, surveys, Compact, member EPSM (Environmental Protection Society of Malaysia) questionnaires, interviews, social networks and of ICRM, EUMCCI, WWF (World Wide Fund For Nature) quarterly community gatherings to obtain feedback GSMA & MTSFB ICRM (ICR Malaysia) from student ambassadors and customers MTSFB (Malaysian Technical Standards Forum Bhd) GSMA (GSM Association) EUMCCI (EU-Malaysia Chamber of Commerce and Industry) empowerment through connectivity The mobile and telecommunications industry is one of Malaysia’s key economic growth sectors. Studies have shown a clear relationship between mobile penetration with GDP growth; and internet penetration with the growth of start-up businesses. As a leading mobile operator, DiGi is in a good position to support the nation’s growth agenda via relevant communications technologies and solutions that bring positive change to our fellow Malaysians. For instance, we collaborated with the Halal Industry Development Corporation (HDC) to introduce the Halal iPhone Application to provide relevant, simple and innovative services for a large segment of Malaysian customers in line with the Halal Malaysia concept. Meanwhile, our 13 Community Broadband We also launched the DiGi LIVE Tour, a Centres (CBCs) are fully functional and nationwide platform providing 13 to 17 year provide rural communities with more than just old