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Arçelik A. . Çevre Dostudur

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Arçelik A. . Çevre Dostudur Üstün iş ahlakı ve dürüst çalışma ilkelerine uymak düsturumuzdur. Tüm ilişkilerimizde adilane, karşılıklı yarar sağlamak amacıyla, iyi niyet ve anlayışla davranmak, yasalara ve ahlak kurallarına daima uymak ilkemizdir. Bugünün insanına ve gelecek kuşaklara karşı sorumluluklarımızı yerine getirmek, öncüsü olduğumuz ve vazgeçemeyeceğimiz bir başka temel ilkemizdir. Türkiye ve dünya için, çevre koruma bilinciyle davranmak ve bu bilinci yaymak görevimizdir. Vehbi Koç 01 olarak belirlenen Arçelik Grubu vizyonuyla kârlı ve uzun dönemli sürdürülebilir büyümenin sağlanması, büyümeyi gerçekleştirmek için, hedef pazar dünya yaklaşımından hareketle, pazar payının artırılması, yenilikçi ürün ve uygulamalarla hızla değişen dünyada daha fazla tüketiciye ulaşılması, kurumsal sorumluluk bilinciyle geleceğin garanti altına alınması, küresel bir grup olmak için, küresel organizasyonun bileşenlerinin entegrasyonunun ve optimizasyonunun sağlanması hedeflenmektedir. 02 çindekiler 2013 FAAL‹YET RAPORU Vizyon 02 Almanak 2013 04 Yönetim Kurulu Raporu ve Baflkan'›n Mesaj› 06 Genel Müdür'ün Mesaj› 08 Faaliyet Raporuna Dair Denetçi Raporu 10 Finansal Bilgiler Özet 2013 11 Finansal Göstergeler 12 Befl Y›ll›k Konsolide Finansal De¤erlendirme 14 Ortaklar›m›z 15 Da¤›t›lan Kâr Paylar› 16 Hisse Senedi Performans› 17 Risk Yönetimi 18 Sürdürülebilir Büyüme Markalar 22 Global Faaliyet A¤› 23 Hedef Pazarımız Dünya Uluslararas› Pazarlar 24 - Beyaz Eflya 25 - Tüketici Elektroni¤i 25 Yenilikçilik Türkiye Pazar› 31 - Beyaz Eflya 31 - Tüketici Elektroni¤i 31 Kurumsal Sorumluluk ‹flletmeler 35 Yenilikçi ve Üstün Teknoloji 36 Küresel Organizasyon Yenilikçi Ürünler 42 Ürün ve Üretim D›fl› Yenilikçi Uygulamalar 45 Konsolide Mali Tablolar ve Bağımsız Denetim Raporu Kurumsal Yönetim ‹lkeleri Uyum Raporu 50 Kurumsal Yönetim ‹lkelerine Uyum Beyan› 51 Ürün ve Üretimde Çevreci Yaklafl›m 71 Çevreci Ürünler 74 Ürün ve Üretim D›fl› Çevresel Uygulamalar 77 Toplumsal Sorumluluk 79 2013 Y›l› Ödüller ve Baflar›lar 88 Küresel Organizasyon 90 ‹fl Mükemmelli¤i 94 Uluslararas› Uygunluk Belgeleri 95 Yönetim Kurulu 2013 96 Yönetim 2013 98 Gündem 101 Kâr Da¤›t›m Önerisi 102 Esas Sözleflme De¤ifliklikleri 103 Ba¤›ms›z Yönetim Kurulu Üye Adaylar›n›n Ba¤›ms›zl›k Beyanlar› 105 Ba¤l› fiirket Raporu 107 Ba¤›ms›z Denetim Raporu 108 Konsolide Finansal Tablolar 109 03 Almanak 2013 2013 FAAL‹YET RAPORU OCAK fiUBAT MART N‹SAN MAYIS HAZ‹RAN • Arçelik A.fi., Beko ve Grundig markalar›yla Köln’de • Arçelik A.fi. Uluslararas› Piyasalarda ilk Eurobond düzenlenen Living Kitchen Fuar›’na kat›ld›. ihrac›n› gerçeklefltirdi. 10 y›l vade için %5 kupon • Beko Tanzanya’da ilk ma¤azas›n› açt›. faizi ile 500 milyon $’l›k borçlanma sa¤land›. • Arçelik A.fi. Romanya Arctic So¤utucu Cihazlar • Türkiye'nin En ‹tibarl› Sektörleri ve fiirketleri ‹flletmesi “Energy Efficient Green Factories” Araflt›rmas›’nda, Arçelik A.fi. 2012 y›l›n›n “En ‹tibarl› derecelendirmesinde en üst seviye olan “Platinum fiirketi” olarak belirlendi. Sertifika” ile ödüllendirildi. • 5. Uluslararas› Beko Yetkili Sat›c›lar Toplant›s› • Beko, Colombo flehrinde gerçeklefltirilen lansman Türkiye’nin ve dünyan›n farkl› bölgelerinden gelen etkinli¤i ürün yelpazesini “Sri Lanka Pazar›”na tan›tt›. 1.600 yetkili sat›c›s› ile Antalya’da düzenlendi. • Beko, Tunus’taki en büyük konsept ma¤azas›n› açt›. • Beko, Kahire’de düzenlenen 46. Kahire Uluslararas› • Riyad'da gerçeklefltirilen lansman etkinli¤i ile Beko, Fuar›’na kat›ld›. ileri teknolojiye sahip, yenilikçi ürün yelpazesini Suudi • Beko, Grundig ve Blomberg markalar› yeni ürünleriyle Arabistan pazar›na sundu. Belçika’n›n Antwerp flehrinde düzenlenen “Trade • Arçelik A.fi., ‹SO Çevre Ödülleri’nde “‹novatif Çevre Show”a kat›ld›. Dostu Ürün” kategorisinde “Arçelik 9658 ETI” model • Blomberg, New York’ta düzenlenen “Architectural f›r›n ile birincilik ödülüne lay›k görüldü. Digest Home Design Show”a kat›ld›. • KKTC’nin en büyük Beko konsept ma¤aza aç›l›fl› • Elektrabregenz 120. y›l›n›, düzenledi¤i özel bir davet gerçeklefltirildi. ile kutlad›. • Beko, Belçika pazar›n›n en önemli ankastre ürünler • Arçelik A.fi. “ISO 10002 Müflteri Memnuniyeti Yönetim fuar› “Batibouw”a kat›ld›. Sistemi Belgesi” almaya hak kazand›. • Beko, Erbil- Irak’ta 2 dev ma¤aza aç›l›fl› gerçeklefltirdi. • Beko, Tel Aviv’de gerçeklefltirilen bir tan›t›m etkinli¤i ile ‹srail pazar›nda yeni ürün yelpazesini tan›tt›. • Arçelik A.fi. Smart TV dünyas›n›n önde gelen oluflumu “Smart TV Alliance”a üye oldu. • Beko, Asya Pasifik Bölgesi’nin en büyük ve önemli elektrikli ev aletleri fuarlar›ndan biri olan “Shanghai Elektrik ve Elektronik Fuar›”na kat›ld›. 04 Almanak 2013 2013 FAAL‹YET RAPORU TEMMUZ A⁄USTOS EYLÜL EK‹M KASIM ARALIK • Arçelik A.fi. Çin Çamafl›r Makinesi ‹flletmesi • Beko Dolphin serisi çamafl›r makinesi, Çin Elektrikli Ev 1.000.000'uncu çamafl›r makinesini üretti. Aletleri Araflt›rma Enstitüsü (CHEARI) taraf›ndan verilen • Beko, Çin’in Shanghai flehrinde düzenlenen Mutfak ve “Yenilikçi Ürün” ödülüne lay›k görüldü. Banyo Fuar›’na kat›ld›. • Beko, Tiflis’te ikinci konsept ma¤azas›n› hizmete açarak, • Arçelik A.fi.’nin kurumsal yönetim derecelendirme notu Gürcistan’daki ma¤aza say›s› 54’e yükseltti. 9,28 olarak güncellendi. • Arçelik A.fi. Çin’de, 8 ülkeden 300’den fazla tedarikçinin • Beko ve Grundig Avrupa’n›n en büyük teknoloji fuar› kat›l›m›yla “Uzakdo¤u Tedarikçi Günü” düzenlendi. IFA’ya kat›larak, yeni ürünlerini tan›tt›. • Arçelik A.fi. Türkiye ‹hracatç›lar Meclisi “‹novasyon Liderli¤i” • Beko markas› Slovenya’da düzenlenen 2013 FIBA Avrupa ödülüne lay›k görüldü. Basketbol fiampiyonas›’n›n ve ‹spanya’da düzenlenecek • Arçelik A.fi. , Romanya Arctic So¤utucu Cihazlar ‹flletmesi 2014 FIBA Dünya Basketbol fiampiyonas›’n›n “Presenting yeni üretim hatt›n›n aç›l›fl› gerçeklefltirdi. Sponsor”u oldu. • Arçelik, al›flverifl merkezlerinde tüketiciler aras›nda yap›lan • Arçelik A.fi. 2012 y›l› Faaliyet Raporu ve 2011 y›l› araflt›rmada “En Be¤enilen ve Tercih Edilen Perakende Sürdürülebilirlik Raporu Amerikan ‹letiflim Profesyonelleri Markas›” oldu. Ligi (LACP) taraf›ndan düzenlenen yar›flmada dört ödüle • Arçelik A.fi., Karbon Saydaml›k Projesi taraf›ndan “CDP lay›k görüldü. Performans Lideri” ödülüne lay›k görüldü. • Azerbaycan’da ilk Beko konsept ma¤azas› aç›ld›. • Arçelik A.fi. 2012 Sürdürülebilirlik Raporu GRI-Küresel Raporlama Giriflimi Standard›na uygun olarak “B+” seviyesinde haz›rland›. • Beko, Singapur'da ürünlerini tüketicilerle buluflturdu¤u lansman ile bu bölgedeki konumunu güçlendirdi. 05 Yönetim Kurulu Raporu ve Başkan’ın Mesajı 2013 FAAL‹YET RAPORU Arçelik; 2013 yılını 11,1 milyar TL konsolide ciro ile tamamlamış, net kârı ise 623 milyon TL’ye ulaşmıştır. Sayın Hissedarlarımız, Sizleri sayg›yla selaml›yor, geçti¤imiz y›l›n sonuçlar›n› hep Global ekonomideki canlanman›n h›zlanmas› aç›s›ndan beraber paylaflaca¤›m›z toplant›m›z›n verimli geçmesini baflta Amerika Merkez Bankas› olmak üzere güçlü ülkelerin diliyorum. Merkez Bankalar›n›n para politikalar› önem kazan›yor. Nitekim Amerika Merkez Bankas›’n›n enflasyonu kontrol Son birkaç y›ld›r devam eden global ekonomik durgunluk maksad›yla likidite daraltma karar› daha uygulanmadan geçen y›l zay›f da olsa toparlanma belirtileri göstermeye bile piyasalar› olumsuz etkiledi. Sonuçta bu ifllemi çok bafllad›. Canlanma sinyalleri en güçlü flekilde Amerikan daha yavafl bir tempoda sürdürme yolu seçilince bir miktar ekonomisinden geldi. Krizin etkileri baz› Avrupa ülkelerinde durulma görüldü. derin izler b›rakt›¤›ndan bu bölgedeki geliflme nispeten zay›f kald›. Evvelce global ekonominin lokomotifi olarak Bu karmafl›k global ekonomik ortamda ülkemiz co¤rafi görülen Asya bölgesi ve kalk›nmakta olan ülkelerde ise konumu, iç politika hareketleri ve de arka arkaya yaklaflan tam tersine durgunluk ve yavafllama belirtileri görüldü. seçimler dolay›s›yla uluslararas› piyasalardaki olumsuzluklardan afl›r› etkilendi. 06 2013 FAAL‹YET RAPORU Herfleye ra¤men geçen y›l›n son çeyre¤inde elde Politikam›z ve amac›m›z y›ldan y›la sadece büyümek edilen % 4,4 büyüme h›z› ile y›ll›k bazda hedeflenen olmay›p, ayn› zamanda ortaklar›m›za karl›l›k ve temettü % 4 büyümenin yakalanabilmesi olas›l›¤› olumlu bir da¤›tabilmek, ülkemizin çevresel ve sosyal sorunlar›na iflarettir. Ancak maalesef enflasyon, iflsizlik oran›, katk› sa¤lamakt›r. Bu yönde tüketiciler için do¤al kaynaklar› faizler ve döviz kurlar› gibi göstergeler arzu edilen ve enerjiyi en rasyonel flekilde kullanan ürünleri piyasalara seviyelerde gerçekleflmedi. En kritik konu ise global para sunduk. hareketlerinden afl›r› etkilenme riski gösteren cari ifllemler a盤›m›zd›r. Gerek ülke gerekse flirket olarak küresel boyutta baflar›lara ulaflmak için araflt›rma-gelifltirmeye ve yenilikçi teknolojilere Koç Toplulu¤u, hem dünya hem de Türkiye ekonomisi için kaynak ayr›lmas› bir zorunluluktur. fiirketimiz bu yönde; çalkant›lar›n eksik olmad›¤› bu dönemi, bütçe ve kaliteli ürünleri, imalat prosesleri, teknolojik yenilikleri, programlar›na paralel flekilde tamamlam›flt›r. patent gelifltirme çal›flmalar› ile ülkemizdeki ve dünyadaki Toplulu¤umuzun hedeflerine ulaflmas›nda büyük a¤›rl›¤› sayg›n kurulufllardan birçok ödül alm›flt›r. Bu anlamda olan, dayan›kl› tüketim sektörünün Türkiye’de öncüsü, geldi¤imiz nokta bizi daha yüksek hedeflere ulaflmaya dünyada ise dikkat çeken flirketlerinden Arçelik, 2013 teflvik etmekte ve cesaretlendirmektedir. y›l›nda da istikrarl› büyümesini sürdürmüfltür. Bu toplant›m›z vesilesiyle flirketimizin baflar›s›nda eme¤i Y›llard›r devam eden bu baflar›n›n gerisinde kaliteli ve geçen çal›flanlar›m›za, iflçi ve iflveren sendikalar›m›za, e¤itimli çal›flanlar›m›z, tasar›m ve Arge yetkinli¤imiz, güçlü bayilerimize, yetkili servislerimize, tedarikçilerimize ve de markalar›m›z, sa¤l›kl› finansal yap›m›z, h›zl› ve esnek ifl bize her zaman destek olan müflterilerimiz ile siz yapma özelli¤imiz yer almaktad›r. hissedarlar›m›za teflekkürlerimi sunuyorum. fiirketimiz farkl› ürünlerde 10 ayr› marka ile beyaz eflya Gelecek y›lki toplant›m›zda da olumlu sonuçlarla karfl›n›za sektöründe Avrupa s›ralamas›nda üçüncü pozisyondad›r. ç›kma ümidiyle hepinize sevgi ve sayg›lar›m› sunuyorum. Türkiye’de y›llard›r elimizde tuttu¤umuz piyasa liderli¤ine ilaveten Romanya ve Güney Afrika’da lider konumda olup, birçok Avrupa ülkesinde de üst s›ralarda yer almaktay›z.
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