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A Complex Network Analysis of Inbound Tourism in Sicily Davide A complex network analysis of inbound tourism in Sicily Davide Provenzanoa, Rodolfo Baggiob a Department of Economics, Statistics and Business, University of Palermo E-mail: [email protected] b Master in Economics and Tourism, Bocconi University and National Research Tomsk Polytechnic University E-mail: [email protected] =============================== International Journal of Tourism Research (2019) doi: 10.1002/JTR.2343 =============================== Abstract In this paper the complex dynamics of inbound tourism in Sicily are analyzed for the period 1998-2017. The Horizontal Visibility Graph Algorithm is used to transform the overnight stays time series into a network whose topology is investigated by standard network analysis. Discontinuities in the domestic and international tourism demand were identified in order to detect signals of change and the timing of the directional change in tourism growth. The network degree distribution confirms the complex structure of the destination and reveals the random, and thus more unpredictable nature of the international tourism demand in Sicily, compared to a more stable domestic segment. Some policy implications are drawn. Keywords: Tourism; network analysis; horizontal visibility graph algorithm; time series; island; Sicily 1 Introduction Sicily is an autonomous region located in the south of the Italian Peninsula and the largest island in the Mediterranean Sea. Because of the past dominations by the Phoenicians, the Greeks, the Romans, the Vandals, the Ostrogoths, the Byzantine Empire, the Emirate of Sicily, the Normans and the Kingdom of Aragon, Sicily has a rich and unique art, music, literature, cuisine, and architecture. The island is also known for its stunning golden beaches, quaint fishing villages, and, of course, for the capital, Palermo, famous for its street food and its extraordinary architecture. Sicily welcomes more than 4.4 million of tourists per year (ISTAT, 2017), both international (45%) and domestic (55%) with a positive trend reported since 2010 due to the crises in North Africa and the Middle East, lately characterized by political turmoil and terrorism. In 2017, one million more tourism overnight stays were recorded with 10 to 20 million hotel rooms booked by both residents and visitors (EUROSTAT, 2018). Yet, such unexpected upturn has showed a lack of policy formulation and agenda setting in local tourism. The shortage of adequate transportations and tourist facilities, and a wrong distribution of public support have been often pointed out as the main bounds to the full exploitation of the enormous potentialities tourism offers for increasing the employment rates and the development of the local economy. Besides a process of seasonal adjustment of tourism flows in Sicily, it is strongly felt the need of a regional planning based on the structural and dynamic characteristics of the tourism demand in Sicily. In this study we tested the hypothesis that the structure of tourism in Sicily has complex traits that make the recourse to linear models in demand analysis flawed. As a matter of fact, linear models can be usefully applied for explaining present configurations or predict future ones if the system remains stable over time. On the contrary, when the system shows dynamics attributable to a complex structure, linear models experience serious issues. Once revealed the complex structure of tourism demand in Sicily, our second concern was for the chaotic, deterministic or stochastic dynamics showed by the system under study, whose investigation is a fundamental prerequisite for any governance action. We also looked for discontinuities in the evolution over time of the destination, called turning points (Coshall, 2000), which could help detect the symptoms of a directional change in the tourism growth. In fact, the research of turning points has a high practical value because “tourism-related firms are keen to know not only the overall trends of tourism demand, but also the timing of the directional change in tourism growth” (Song & Li, 2008, p. 214). Turning points also “helps both territories and businesses to increase the consciousness of their strategies and permits to align managerial levers to changes” (Baggio & Sainaghi, 2016, p. 24). Hence, the following research questions were central to our study: . Q1: Does tourism demand in Sicily show traits and dynamics typical of complex systems? . Q2: Provided that the complex nature of the system under study is demonstrated, is its behavior characterized by chaotic, deterministic or stochastic dynamics over time? . Q3: Does the time series of overnight stays in Sicily exhibit any symptom of a directional change in the tourism trend? . Q4: Which interventions should be implemented by policy-makers, destination marketing organizations (DMOs), and, in general, practitioners to govern the tourism system in Sicily coherently with the results of the analyses conducted? Following such questions, our research framework was developed through four steps. After a similarity analysis, the time series of overnight stays in Sicily were mapped into a graph and then analyzed by using standard network techniques (Baggio et al., 2010b; da Fontoura Costa et al. 2007; Newman, 2010; Scott et al., 2011). In particular, the predictability of the future behavior of tourism demand in Sicily was inspected by calculating the shape of the nodal degree distribution. The third act was a modularity analysis to uncover sets of nodes more densely connected with each other than with nodes outside the group. These communities are a common feature of many real systems and are important to detect discontinuities in the time series. Lastly, some policy implications were drawn. Our analysis is strongly rooted in network science for the benefits proven by the use of the network concept in tourism research (Scott et al., 2007; Scott et al., 2008; Baggio et al., 2010a; Baggio et al. 2010b; Benckendorff & Zehrer, 2013). The combination of network analysis and the horizontal visibility graph algorithm (HVG) used to map time series into networks is able to provide a number of interesting insights in spite of its simplicity and straightforward implementation. Data for the period 1998-2017, regarding tourism overnight stays in Sicily at regional level (Fig. 1, a and b), were provided by the “Assessorato Regionale del Turismo dello Sport e dello Spettacolo – Dipartimento Regionale del Turismo dello Sport e dello Spettacolo” (2018). Figure 1. Yearly (a) and monthly (b) overnight stays series for Sicily in the period 1998-2017. Actually, overnight stays play an important role in the definition of tourism demand as such quantity is associated to tourist spending and depends on the perceived characteristics of the destination (Sainaghi, 2012). Results revealed that tourism demand in Sicily shows dynamics partly attributable to a random series so as to make any policy intervention based on past experience potentially inappropriate. We found that in the last 20 years the historical evolution of tourism in Sicily has been characterized by two turning points in late 2000 and early 2011 for the domestic and international tourism flows, respectively. The proposed study contributes to the existing literature in three ways. First of all, the case of Sicily adds to the small number of investigations successfully applying HVG to tourism demand analysis and it could be used as a reference point for evaluating and discussing other studies conducted in a comparable framework. Secondly, our analysis confirms the complex structure of tourism systems and destinations against the prevalent recourse of academics and practitioners to linear models in demand analysis (Baggio & Sainaghi, 2016; Sainaghi & Baggio, 2017). Finally, despite the huge flow of tourists hosted every year (Sicily is the ninth region in Italy for tourism), to the best of our knowledge, the structural and dynamic characteristics of tourism in the island have never been studied before. The rest of the paper is organized as follows. The next section provides a brief overview of the literature dealing with tourism in Sicily and complex network analysis. Section 3 describes in detail the methodology used in the study, its peculiarities and advantages compared to other methods. The forth section presents an application of the Horizontal Visibility Graph algorithm to the monthly series of stays in the Sicilian accommodations and debates the outcomes of the analysis. Section 5 discusses policy implications and concludes. Finally, limitations of the proposed investigation and possible future developments are presented. 2. Literature review Literature dealing with tourism in Sicily is limited to a few studies investigating the causes and impact of seasonal patterns in tourism demand, and the mobility of tourists in the island. In particular, tourism demand is analyzed in De Cantis et al. (2011) for the effects of seasonal variations on the bed occupancy rate of Sicilian accommodation establishments. The seasonality of tourist presence is also investigated in Cuccia and Rizzo (2011) for several destinations in Sicily, selected according to their different degree of cultural attractiveness. The authors investigate whether the cultural attractiveness of tourism destinations is able to mitigate the seasonal patterns of tourism demand. Finally, the relationship between seasonality patterns and the development of the tourism sector is addressed in Volo (2007, 2010), for a better understanding of
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