Is Now Is Now Is Now Is Now Is Now Is Now

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ISSUE 4, 2012 IS NOW WHAT’SIS NOW INSIDE?IS NOW IS NOW IS NOW IS NOW

A closer look at the Mahindra Group’s dynamic new visual identity

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Quanto and SsangYong Rexton launched

Mahindra Logistics Clears Indian Airforce Simulator IS NOW IS NOW IS NOW IS NOW IS NOW IS NOW A Spectrum of Awards for Excellence Mahindra Everyday

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1 IS NOW IS NOW IS NOW IS NOW IS NOW IS NOW ISSUE 4, 2012

CONTENTS

AWARDS FOR COVER STORY 04 EXCELLENCE 43 The Mahindra Group has adopted a Mahindra Group companies notched up sleek new visual identity. ME takes a an array of prestigious awards and closer look at the rationale behind this accolades, both on the domestic front change and the different elements of and in the international arena. the new identity.

SPECIAL FEATURE 08 SUSTAINABILITY 57 Harish Chavan, COO, Swaraj Division, The first Mahindra Sustainability provides an insight to his Division awards, instituted to recognise the di- winning the coveted Deming Prize and verse sustainability initiatives across the outlines future plans. Group, were recently presented.

CORPORATE SOCIAL SECTOR BRIEFS 13 RESPONSIBILITY 59 The past few months have witnessed Mahindra teams at all levels, across new launches, innovative initiatives, the country, reached out to the less international forays and much more… at fortunate through a series of caring M&M Group companies country-wide. initiatives.

Please write in to [email protected] to give feedback on this issue. ME TEAM

Associate Editors: Zarina Hodiwalla, Darius Lam

Soumi Rao Chandrika Rodrigues Charandeep Chawla Pooja Thawrani AS, Kandivli MLDL Sheetal Choksey Mahindra Reva Mahindra Finance Asha Sabharwal Stella Rozario Jitendra Sakpal AS, Nashik MTWL B. Suresh MFCWL, Mumbai Mahindra Consulting Cdr. Arvind Bansode Pradeep Zoting Mayank Maini Engineers AS, Igatpuri FES, Nagpur MFCSL, Mumbai Col. Abhijit Dasgupta K.P. Narsimha Rao Pavitra Kamdadai Mahindra Management AS, Zaheerabad MNEPL Dev. Center Venecia Paulose Martin Cisneros Santosh Tandav MVML, Chakan Mahindra USA Mahindra Partners Edited and Published by Roma Balwani Nitin Panday Sabine Vogel (née Reeb) Vrinda Pisharody for Mahindra & Mahindra Limited, Gateway Mahindra Swaraj Mahindra Forgings, Tech Mahindra & Building, Apollo Bunder, Mumbai 400 001. Purvi Ramanujam Europe Mahindra Satyam Editorial and Design Consultants: Mahindra Intertrade Ltd. Danvir Kaur Rajeev Malik Corporate Communication Services Ravindra Kant Systech Preeti Nair For employees of the Mahindra Group and for Rujuta Nadkarni Mahindra Navistar private external circulation only, through the FES, Kandivali Mahindra Group.

2 ISSUE 4, 2012

EDITORIAL

The new and unique, hand drawn Mahindra word mark is contemporary, edgy and sleek, reflecting our Group’s growth, diversity and increasingly global attitude. It also reflects our desire to shape the future, while retaining our core values of dependability, reliability and warmth that have been a hallmark of the Mahindra brand for over six decades.

Dear Readers, Let me start by wishing each of you a very happy, peaceful and prosperous 2013. Just before turning to this page, I am sure you noticed something different about this issue of ME! That’s right, it’s the very first issue of our newsletter to feature the Mahindra Group’s new word mark and visual identity. The new and unique hand drawn word mark is contemporary, edgy and sleek, reflecting our Group’s growth, diversity and increasingly global attitude. It also reflects our desire to shape the future, while retaining our core values of dependability, reliability and warmth that have been hallmarks of the Mahindra brand for over six decades. This word mark is accompanied by a new visual identity, which will provide a uniform look to businesses across the Group. Our cover story documents the journey to the new visual identity, the rationale for making this change and how it would be implemented across the Mahindra Group. In keeping with our Rise philosophy, our Special Feature on the Swaraj Division shows how this company pulled off a very successful turnaround after having been acquired by Mahindra back in 2007. In fact, with revenues crossing the Rs. 3,000 crore mark and 4 per cent growth in market share over the past five years, the turnaround has become something of a case study in transformation. The icing on the cake came when Swaraj recently won the prestigious Deming Prize which represents the gold standard in the world of quality. We also introduce a new column by ME’s Associate Editor, Darius Lam, who is an automotive industry expert. This column will look at new trends and developments in the automotive sector in India and around the world. For the first column, Darius draws on his extensive experience in the industry to analyse the reasons behind the growing preference for Sports Utility Vehicles in the Indian passenger car market. The year-end was busy for all sectors and companies across the Group, as they launched new products and services and picked up several awards and accolades along the way. The Quanto, our eagerly awaited compact SUV and the SsangYong Rexton luxury SUV were both launched to an enthusiastic response in Mumbai. Meanwhile in a major achievement for Indian motorsports, Mahindra Racing created history by winning the 2012 ‘Constructors Title’ in the 125GP class at the Italian Motorcycle Racing Championship. Other milestones include a Platinum Rating for Mahindra Reva’s ‘Green’ manufacturing facility in Bengaluru and Mahindra South Africa being identified as the fastest growing automotive brand in South Africa. I’m sure that all of you will enjoy reading this issue and we look forward to your valuable feedback, as always. Regards,

03 ISSUE 4, 2012

COVER STORY

The start of 2013 saw the Mahindra The Dynamic Group adopt a sleek new visual identity that better reflects its rapid growth, New Mahindra increasing diversity and expanding global presence. We take a closer look at the Visual Identity rationale behind this change and the different elements of the new identity.

rom the unpaved, kuccha roads of pre-independence Now, we welcome 2013 with a stylish and contemporary India to the gleaming high rises of 21st century new word mark, accompanied by a fresh visual identity. India, the Mahindra Group has traversed a long This new identity symbolises a Mahindra that spans Fpath along its journey from being a jeep and tractor multiple industries and manufacturer to a USD 15.9 billion diversified federation of geographies while companies with a growing global footprint. aspiring to greater heights. Over the past six decades, as the Group has evolved to keep pace with a changing India, so has its logo and visual identity. From our original red and yellow logo within a ‘wheel’,

we moved on to the ‘Millennium Logo’ at the turn of this century, to reinforce So, what was the rationale behind our image as an this latest redesign? innovative, dynamic and forward looking organisation. Its modern design conveyed an impression of the ‘road ahead’ which was symbolic of “Our word mark, which is the way ‘Mahindra’ is written, beckoning new horizons. has remained unchanged for the last 12 years. However, Later, ‘Rise’ became an integral part of the Mahindra logo to our Group has grown tremendously in the same period,” help communicate this new positioning of the Mahindra brand. says S.P. Shukla, President – Group Strategy and Chief

04 ISSUE 4, 2012

COVER STORY

Anand Mahindra, Chairman & MD, Mahinda Group, with S.P. Shukla, President – Group Strategy and Chief Brand Officer, Mahindra Group and Member of the Group Executive Board, in front of the Mahindra Group’s new word mark.

Brand Officer, Mahindra Group and Member of the Group Executive Board. “From an auto manufacturer with a largely domestic presence, we have forayed into new businesses and geographies. Our products and services cover a wide range of industries,

from manufacturing and IT to hospitality, retail and finance. So you could say that the Mahindra Group has undergone a complete metamorphosis in the last decade.

This marked shift is also seen in our employees who have become much more global in their outlook and have eagerly adopted the Rise philosophy. They look to the future with optimism and a positive attitude, while striving to do things that make a positive difference. Keeping this in mind, the Group needed a new word mark to better reflect these changes in our business.”

Mahindra went to Landor, a leading global brand consulting firm, for designing a new word mark. The brief was remarkably simple – create a contemporary design that would reflect a Mahindra that is transforming in order to take on future challenges.

05 ISSUE 4, 2012

COVER STORY

Landor presented several options which were shared with company logo or ‘marque’ so they can be easily identified the Marketing Council, following which a few designs were by the public. This tradition, which goes back almost a shortlisted. The final choice – developed through a collaborative century, has also been followed by Mahindra. We have, effort between Landor and our in-house design team at until now, been using the millennium logo as a product Kandivili – was a handcrafted design which was at once badge and a corporate logo. Henceforth, however, the futuristic, edgy and sleek, reflecting a brand that has a global, millennium logo will not be used in conjunction with the modern and dynamic outlook. new word mark, as we have diversified into various new businesses over the years and are no longer only an automobile company. It will continue to be associated only with our group businesses which manufacture and market vehicles ranging from 2 wheelers and 4 wheelers to aeroplanes, as it is strongly associated with these types of products.”

As they say, the more things change, the more they stay the same. This is also true of our new word mark which retains the warmth, reliability and trust that was associated with the old mark. This helps to link the new word mark with the old one in the minds of our customers.

However, as simple as this process may sound, there were A unique new design element – the Ridge – several challenges to meet. The new mark had to appeal to now completes the Mahindra Group’s visual identity. consumer and business segments within and outside India, in Inspired by the peaks of Mount Everest, the Ridge urban and rural areas. And it had to be flexible enough to allow symbolizes growth and aspiration, representing the it to be used across formats, from large dealer signs to visiting Mahindra Group’s Rise philosophy. cards and letterheads. We are confident that what we have come up with will meet these challenges. Therefore, our new visual identity has three distinct design elements. The first is the styling and font of the And what of the familiar ‘Millennium logo’? hand drawn word mark, the second is the ridge and the third is the new deep red colour which has connotations Will that cease to be a part of energy, vibrancy, strength and warmth. of the Mahindra visual This new identity is also in sync with our Group aspiration identity? which is to become one of the Top 50 most admired Mr. Shukla explains, “As far as automobiles are concerned, global brands by 2021 since it collectively represents there has always been a tradition of vehicles sporting the growth, aspiration and innovation.

06 ISSUE 4, 2012

COVER STORY

So how soon will we see the new word one or two years. As a result, there would be several signs mark and accompanying visual already due for change. This schedule will be applicable to all dealer signage, except in the major metros like Mumbai, Delhi, identity reflected across Kolkata, Bengaluru, etc. where the changeover will be put on the Group? fast forward.

Office buildings and plants are scheduled to switch over This new visual identity is yet another step in the Mahindra during the January to March 2013 period. Media and Group’s journey towards excellence and will help to project print advertising have begun featuring the new word mark a dynamic, modern and technology savvy image to our from January 21st. As for digital media, websites and customers in India and around the world. Let us all strive online marketing collateral have begun sporting the new to embody these values in our everyday work so that our word mark. Stationery – letterheads, visiting cards, etc. Mahindra Group may touch new heights in the years to come. – will be replaced with the new identity as existing stocks are exhausted.

Dealer signage is an important aspect of the changeover. Here, we will follow the schedule which we would have adhered to in the normal course of business, which ensures that these signs are changed once every

07 ISSUE 4, 2012

SPECIAL FEATURE

Swaraj Division Plans to Build on Success After Winning the Deming Prize Mahindra’s Swaraj Division recently made history by winning the prestigious Deming Prize - the highest award for quality. This win marks a historic turnaround for the former Punjab Tractors, which was acquired by Mahindra in 2007.

ME recently met Harish Chavan, COO, Swaraj Division, to learn more about the transformation of the company over the past few years and its plans going forward.

Congratulations on winning the Deming Prize. Tell us about the journey towards winning this prestigious award. Who were the persons that helped the company achieve this victory? One of the most important requirements for winning the Deming Award is that the organization must show clear evidence of making a positive impact on the lives of all stakeholders, i.e., customers, employees, vendors, shareholders and society at large. After Mahindra’s takeover of Punjab Tractors Limited (now the Swaraj Division of Mahindra AFS) in 2007, the organization chose TQM as a philosophy to create value for all stakeholders, thus impacting their lives in a positive manner. It was felt that TQM practice would enable Swaraj to regain its past glory.

Upgradation of existing products and the launch of new products with an eye on improving fuel efficiency and operational ease led to good savings in operating expenditure for the customer. Today, Swaraj enjoys the highest rank in customer satisfaction in the Indian Tractor Industry and is the fastest growing tractor brand in India, with a 4% growth in market share over the last 5 years.

Major investments were made to upgrade the plants, as well as improve working conditions, safety and other amenities such as the canteen, along with an overall improvement in the external environment which included making the work environment ‘green’, healthy and comfortable.

Today, I am proud to say our efforts have paid off and our operations have grown three-fold, with revenues crossing the Rs. 3,000 crore mark. Swaraj and its associates have generated additional employment for 15000 people across the country, both directly and indirectly.

Swaraj also buys components worth Rs.1200 crore - a three-fold increase over the past five years - from local Small and Medium Scale industries, thus contributing significantly to the sustainability and growth of local industries. Last year, Swaraj paid Rs. 350 crores as tax revenue to the Government exchequer, an increase of 3.5 times over the past 5 years.

One percent of profit after tax is spent on CSR activities, in keeping with the Mahindra Group’s philosophy of ‘Seva Bhavana’. This amount is spent on health, education and environment improvement activities in which employees participate through ‘Shramdan’.

The turnaround of Swaraj has positively impacted all stakeholders and has been referred to by Management Gurus as an ideal case of transformation.

The entire Swaraj Executive Council, led by our Chief Executive Mr. B. Mishra, contributed to this remarkable achievement, under the able guidance of Prof. Y. Washio, our Japanese TQM Guru. How is the Swaraj brand positioned in the marketplace and how is it different compared to the Mahindra Brand? Both the Swaraj and Mahindra brands have distinct identities and compete against each other in the marketplace. Each of the brands provides different value propositions to customers.

While Swaraj promises to provide the Indian farmer with strong, powerful and reliable tractors, offering him certainty and thus enabling him to control his own destiny, brand Mahindra offers farmers tractors customized with global technology and with higher levels of fuel efficiency. How does Swaraj plan to build on its current success over the next few years? At Swaraj, our vision is to rank amongst the top two companies in the domestic tractor industry. We are slowly but steadily achieving this goal as we have moved from fifth to third place over the last five years. Moreover, I am proud to say that we have been the leading brand in terms of customer satisfaction.

The team is working aggressively to achieve this goal. We are confident that with our new product launch programs, our sales and marketing plans and able support from our supply chain, we should be able to achieve our vision in the next two years.

08 ISSUE 4, 2012

SPECIAL FEATURE

Apart from claiming the top position in customer satisfaction, Swaraj is today perceived as having set a benchmark in profitability in the TREND WATCH Indian tractor industry, with its reputation for frugal engineering. We want to ensure that all our long-term plans help to sustain these two UVs Get Into Higher Gear important requirements of our stakeholders. This new column by Darius Lam, What new tractor models are on the anvil? Associate Editor, ME, focuses on We have a strong product portfolio in the below 50 HP segment, with topical issues in the automotive tractors that are known for their reliability and ruggedness. We are industry. working to fill product gaps in the above 50 HP segments with two The Indian automotive market appears to be new products - 58 HP and 65 HP - in line with our customer value going through a significant shift in consumer proposition. preference from passenger cars towards We will also refine our less than 50 HP portfolio with products in the utility vehicles. The latest sales numbers bear witness to this 30 to 40 HP segment, as well as tractors for the orchard segment in transition with UV volumes increasing by 57% during April 2012 - the above 25 HP category. January 2013, compared to the same period in the previous year. Meanwhile passenger car numbers actually declined by almost 2% How is Swaraj leveraging on the synergies available during the same period. within the Mahindra Group? This is not surprising since Indian vehicle buyers have always had Internally we are working together to leverage synergies in many a preference for UVs which are seen as being more prestigious aspects of back-end operations. Today, we are working on leveraging and spacious, compared to passenger cars. The availability of common purchases across vendors and our manufacturing teams are stylish and competitively priced models like the XUV 5OO and Xylo is collaborating to leverage best practices in manufacturing across AFS. resulting in buyers tapping into this latent desire. We are also utilising the facilities at the Mahindra Research Valley Another significant reason for this shift is that UVs are powered by (MRV) for our product development activities. diesel engines which result in lower operating costs, compared to passenger cars which are largely powered by petrol engines. The Needless to mention, we have access to the extensive talent pool sudden spurt in the cost of petrol over the past 12 months has within AFS and are also able to offer them career opportunities. In made UVs that much more appealing to prospective car buyers. recent years, there have been several cross movements across AFS, whereby we have been able to provide job rotations to a significant Other reasons for their increased appeal include better refinement levels due to the use of common rail diesel engine technology, which number of employees. leads to lower noise, vibration and harshness in the vehicle. They What is the outlook for the Indian tractor market in also have more modern & comfortable cabins, the latest features, 2013? How do you see overall economic growth in better ride quality and more stylish looks, all of which makes them more car-like and increases their appeal. India during 2013? UV sales are also being driven by dramatic improvements in the After witnessing buoyant growth over the last few years, 2012 was a national highway network, which result in more families taking year during which industry witnessed a demand slow down. Disposable roads trips together. Given their spaciousness, UVs are particularly income of farmers is expected to remain flat given the sharp increase well suited to such applications. In addition, they can easily tackle in input costs and muted rise in crop prices. Against this backdrop, the challenging road conditions that prevail in many parts of our the industry is expected to have a modest growth of around 4 to 5% country, thanks to their increased ground clearance and rugged in the coming year. suspension systems.

After a dull phase in 2012, the Indian economy is expected to show Changing tastes and preferences are being more quickly reflected relatively better growth against the backdrop of positive factors in industry sales numbers since replacement cycles are getting like moderation in global crude oil prices, a signal by the RBI to shorter, as people switch to newer vehicles in 3-4 years compared support growth through likely rate cuts and recent reform measures to 5-7 years earlier. announced by the Government like deregulation of diesel prices to Another trend that is accelerating the shift is the emergence reduce subsidy bill, opening up the retail sector to foreign investments, of mini-SUV models like the Quanto which are more compact, etc. manoeuvrable and affordably priced. Their style and ease of operation also makes them more appealing to women, younger Nevertheless, one cannot ignore developments in the global economy, buyers and those that have an active lifestyle. You can expect to see especially Europe and the US, which may impact growth prospects of a lot more UVs on Indian roads over the next few years. the domestic economy.

09 ISSUE 4, 2012

CORPORATE NEWS

Anand Mahindra Features in Forbes India’s ‘Fab 50’ List

Anand Mahindra, Chairman & MD, Mahinda Group, has featured in Forbes India’s ‘Fab 50’ list of outperforming individuals and companies, in the ‘Entrepreneur for the Year’ category.

The Forbes India Leadership Awards celebrate outstanding individuals and organisations that have carved out distinctive niches in Indian business. The nominees were chosen after a rigorous selection process, which involved the editorial team identifying a list of super-performers in 10 categories, spanning the entire breadth of corporate operations. These names were thereafter measured against a set of qualitative and quantitative benchmarks, detailed on the following website: www.forbesindia.com/leadership awards, with the help of knowledge partners, KPMG.

The magazine thereafter identified 45 individuals and five companies as being ‘the Best of the Best’. The winners were announced at a special function on September 28, 2012.

The magazine describes Anand Mahindra thus: “…He is regarded by many people in the industry as a visionary who is taking the Mahindra brand from a small Indian player to a global business powerhouse.”

Mahindra Group Consolidates Presence in Sri Lanka At end-August 2012, the Mahindra Group announced plans to expand its footprint in Sri Lanka. The company, which already has a presence in automobiles and tractors in Sri Lanka, is now planning forays into two-wheelers, aerospace and vehicle finance.

In keeping with these plans, Mahindra Aerospace has recently appointed Ideal Favourite Aviation as its marketing, sales and service representative in Sri Lanka, to promote sales of all GippsAero products. The company recently handed over the GA8 Airvan to its first customer in Sri Lanka.

Mahindra 2 Wheelers plans to enter the Sri Lankan market with its range of powerful scooters which were showcased at the Mahindra Sri Lanka Premier League. Scooters will soon be followed by a range of motorcycles. These products will be retailed through Ideal 2 of the Ideal Group.

Mahindra & Mahindra Financial Services Ltd. will initially provide financing for the Mahindra range of vehicles, with emphasis on smaller towns and rural areas, and will gradually offer housing loans and insurance broking services too.

Mahindra & Mahindra also announced its partnership with the Sri Lanka Premier League (SLPL), as its Title Sponsor. This is part of its strategy to leverage sporting events to build its brand equity in various markets.

Mahindra has emerged as the market leader in the pick-up category (1-1.5 tonnes) with an over 50% market share. In less than a year since its launch, the Maxximo has achieved a market share of over 40% in the <1 tonne mini-truck category.

Mahindra Tractors enjoys a market share of over 16%, placing it amongst the top two tractor brands in Sri Lanka. The Swaraj brand of tractors was also recently launched in the country.

10 ISSUE 4, 2012

CORPORATE NEWS

Rajeev Dubey Appointed National President, Employers’ Federation of India Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, M&M Ltd., has been appointed National President of the Employers’ Federation of India (EFI), one of the bodies representing India at the International Labour Organisation (ILO) in Geneva. The EFI is also an important constituent of the tripartite Indian Labour Conference.

According to Rajeev Dubey, the major task ahead for the EFI is to work with all its stakeholders (the government, unions, local communities and the ILO to create an ecosystem which would not only make India globally competitive, based on innovation and competitiveness, but would also ensure fairness and equality for all concerned.

“As a distinguished member of corporate India and the HR fraternity, Rajeev will bring significant experience to his new role as National President of the Employers’ Federation of India. I am sure he will endeavour to retain EFI’s position as India’s premier federation of employers, an apex body respected by all its stakeholders – trade unions, the government and communities with which the member companies engage,” said Sharad Patil, Secretary General, EFI.

Bharat Doshi Addresses Institutional Investor Forum

Bharat Doshi, Executive Director & Group CFO, Mahindra & Mahindra Ltd., spoke at the Institutional Investor Forum, held in New York, in September 2012.

Friday Flicks Film Club Launched

The Friday Flicks Film Club (FFFC) is a new initiative that has been introduced by Group Communications, in association with Group HR and Mumbai Mantra, as an after-hours exercise to bring employees together utilizing the platform of cinema. The objective of the FFFC is to share the richness of World Cinema classics with Mahindra employees. A classic is screened on one Friday a month and a film critic or director is invited to critique the movie after the screening.

The first movie to be screened at the Media Cube, which was decorated to create a cinematic ambience, was Vittorio de Sica’s ‘Bicycle Thieves’. It was thereafter critiqued for the audience by film director, Kundan Shah.

11 ISSUE 4, 2012

CORPORATE NEWS

7th Fireside Chat: A Dialogue with Anoop Mathur

The Fireside Chat forum was started with a focus on building and grooming youth, by fostering thoughts and values which would eventually shape their actions when it was time for them to take over as future leaders of the organization.

The 7th such Fireside Chat, with Anoop Mathur, President – Two-Wheeler Sector, took participants through an interesting journey. It began with Mr. Mathur sharing insights about his professional life – his experiences and

learning – towards helping participants draw a parallel with Anoop Mathur, President – Two-Wheeler Sector, with participants of the their own professional journeys. The focus as he put it is: 7th Fireside Chat. “To enjoy the experience, as your first few years are the most precious and have to be cherished by having fun and by contributing to the organization through innovating and presenting challenging ideas.”

Mr. Mathur also dwelt upon the importance of co-creation, entrepreneurial spirit and innovation. He explicitly brought home the applicability of RISE and of the Group vision of being among the top 50 global brands by 2021. He laid emphasis on understanding customers and working towards leaving behind a brand, a legacy that one would want customers to identify with.

Rajeev Dubey Interacts with Students at MPS, Srinagar

Christmas came early for students of the Mahindra Pride School at Srinagar, as Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, M&M Ltd., paid a special visit to the school in December 2012. He interacted with the students and inspired them with his speech on never giving up in spite of countless challenges and obstacles along the path to achieving their dreams.

This is the Mahindra Group’s fifth Mahindra Pride School. It was opened in October 2012, with the specific objective of helping the youth of Jammu & Kashmir to channel their energies in a productive manner.

The Mahindra Group has set up these schools with the aim of helping to bring socially and economically disadvantaged youth into the mainstream via vocational education and training. Other Mahindra Pride Schools are located in Rajeev Dubey gets a warm hug from a student at the Mahindra Pride Pune, Chennai, Patna and Chandigarh. School in Srinagar.

12 ISSUE 4, 2012

SECTOR BRIEFS International Operations

Quality Celebrations

Quality celebrations were kicked off at AFS, on October 1, 2012, with Ruzbeh Irani, Chief Executive – International Operations, AFS, setting the context on ‘Inculcating a Culture of Quality in the Organisation’.

Ruzbeh Irani, Chief Executive - International Operations, AFS, inculcates a Culture of Quality in the organization.

The celebrations witnessed wholehearted participation in a series of events such as the Best Benchmarking Practice Article, Best Practices at the Distributor End and a QC Story Competition. One of the highlights was a lecture on ‘Inculcating a Culture The inaugural lamp is lit by Sanjay Jadhav, Sr. GM - of Quality in the Organisation’ by Anjanikumar Choudhari, Director, International Operations. Mahindra Institute of Quality. He also judged the QC story competition.

Mahindra Tractors Launched In Brazil

Bramont Montadora Industrial e Comercial de Veiculos S.A., Mahindra Tractors’ distributor in Brazil, launched a range of Mahindra tractors at the recent Expointer Exhibition in Brazil. This is Latin America’s most important exhibition of its kind and witnessed over 50,000 visitors this year.

An interview on the TV Pampa channel with João Augusto Nardes, Mahindra’s Dealer in Brazil.

This is the first time that Mahindra tractors have been introduced in Brazil. Five tractor models – 45 to 92 HP – were launched

The striking Mahindra Tractors stall put up by Mahindra at a huge stall, complete with a test drive area, VIP room and Tractors’ Brazil Distributor, Bramont Montadora Industrial promotional giveaways for visitors. e Comercial de Veiculos S.A.

13 ISSUE 4, 2012

SECTOR BRIEFS

Anand Mahindra Unveils Brand Aspiration 2021 in Italy

Italy was the third major international market in which Mahindra’s popular XUV500 SUV was launched after South Africa and Australia. Just prior to the launch, Mr. Anand Mahindra visited Italy for a special press conference where Anand Mahindra, Chairman & MD, Mahindra Group, he spoke about the Mahindra Group and addresses the Italian media. its philosophy to the media. He also held forth on the Mahindra Group’s Brand Anand Mahindra with Angelo Molfetta, Managing Aspiration 2021 which is to be among the top 50 most admired Director, Mahindra Europe and Ruzbeh Irani, CE - brands globally. This conference helped the Group to reach out to key International Operations, AFS, at the XUV500 launch in Italy. Italian media and set the tone for the launch of the XUV500.

Tractor Service Camp in China

In order to offer customers better service, Mahindra Yueda (Yanchang) Tractor Company (MYYTCL) joined hands with Taihe Xianming Agricultural Machinery Sales Company to arrange a three-day tractor service camp in Zhangjing, earlier this year.

It witnessed 38 professional service engineers undertaking the servicing and maintenance of 368 Glimpses of the Service Camp. HHJM tractors. In addition, service guidance was imparted to customers.

Visitors to the camp included Mr. Qianming, Deputy Secretary of the County Party Committee and Mr. Liubangjun from the County Agricultural Machinery Bureau. Mahindra Range Unveiled for Kenyan Market

July 2012 saw M&M introduce its international range of utility vehicles and pick-ups in the Kenyan market – the XUV500 SUV, the Scorpio SUV and Pick Up range, the Genio Pick-Up and the Maxximo mini-truck.

The company has appointed Simba Corporation as the sole dealer for Mahindra vehicles in Kenya. Trading under the name Xylon Motors, the dealership will offer the full range of Mahindra vehicles as well as provide complete The award-winning XUV500 SUV is unveiled servicing facilities, testing and an extensive in Kenya. after sales department supplying parts and The Xylon Motors showroom of Simba Corporation, the Mahindra Distributor in accessories. This will enable Mahindra to further consolidate its presence in Kenya. Kenya.

14 ISSUE 4, 2012

SECTOR BRIEFS

Mahindra XUV500 Launched in Australia

June 14, 2012, witnessed the Mahindra XUV500 SUV being launched in Australia with a highly competitive pricing strategy. The front-wheel-drive seven-seat Mahindra XUV500 luxury-spec W8 model and the all-wheel-drive version have been launched and there are plans to launch the ‘W6’ too. This vehicle comes with a spectrum of features such as Italian leather upholstery, satellite-navigation with a high-resolution colour LCD touchscreen, Bluetooth phone and music streaming, LED parking The Mahindra XUV500 SUV is launched in Australia. lamps, tyre pressure monitor and twin exhaust tips.

Action Time at Mahindra South Africa Loader Launched

Mahindra South Africa has launched the Loader in South Africa, in response to customers’ requirements for a workhorse version of the Scorpio PikUp. The new Loader derivative joins the line-up at a highly competitive price. It is powered by the 2.5-litre NEF turbo-diesel engine which delivers 74 kW of power and 258 Nm. of torque and has a five-speed manual gearbox. A range of new styling features and a large number of safety specifications have been included in this vehicle.

Mahindra is Fastest Growing Vehicle Brand in SA

Mahindra South Africa has been identified as the fastest growing automotive brand in SA, in terms of sales growth in the passenger car and light commercial vehicle (LCV) segments, as revealed in a recent edition of Moneyweb. Mahindra also showed the highest increase in passenger vehicle sales and was third among the fastest growing brands in the LCV segment.

“This is very encouraging,” commented Ashok Thakur, CEO, Mahindra SA. “We are now seeing the fruits of a comprehensive and successful turnaround strategy that put the company in a strong position for growth.”

Mahindra South Africa TV Commercial Goes Global

Mahindra South Africa unveiled a new brand campaign for the global and South African market, developed around the theme of Mahindra’s brand positioning ‘Rise’. Conceptualised by ad agency, Joe Public, it highlights the fact that Mahindra vehicles are used by ‘everyday heroes for everyday work’, these being people who quietly go about making the world that little bit better. It draws a parallel between these everyday heroes and the vehicles they drive, with both the people and the Mahindra vehicles able to rise to the occasion when necessary!

“This campaign needed to showcase the acceptance of our products as well as reflect our new brand positioning of ‘Rise’,” said Ashok Thakur, CEO, Mahindra South Africa. “The result is a punchy commercial which, I am proud to say, has also been adapted for international screening, first in Australia and then in Europe and South America.” 15 ISSUE 4, 2012

SECTOR BRIEFS Automotive

Mahindra Unleashes Stylish and Powerful SsangYong Rexton

October 2012 witnessed Mahindra unveiling its much antici- pated SsangYong Rexton, a luxurious, powerful and premium global SUV.

Designed and developed by SsangYong in Korea, this third generation Rexton is ideal for the discerning Indian customer. It is manufactured and assembled at Mahindra’s Chakan Plant near Pune by sourcing components from SsangYong Korea and from India.

Speaking at the launch, Dr. Pawan Goenka, President, AFS, said, “The launch of the SsangYong Rexton by Mahindra – the Dr. Pawan Goenka, President, AFS, M&M Ltd. and first premium product from our Ssangyong portfolio to be Chairman, SsangYong Motor Company (left) and Mr. Yoo-Il Lee, CEO, Ssangyong Motor Company, at the launch of the offered in India – is a proud moment in our automotive journey. premium SsangYong Rexton in Mumbai. For the Mahindra Group, the SsangYong Rexton represents our philosophy of ‘Rise’ in action as well as in thought, as it is an embodiment of a high-end SUV offering for the discerning Indian consumer. It bears testimony not only to the world class technologies that are now available across the Group, but also to the completion of a dream at Mahindra to straddle the entire product spectrum in the SUV segment with a diverse portfolio of offerings at distinctive price points and value.”

The SsangYong Rexton by Mahindra boasts of superior on and off-road driving performance, modern technologies and contemporary styling, as well as indulgent conveniences and comfort.

Mahindra Takes a ‘Quanto’ Leap Quanto, the eagerly-awaited all-new compact and versatile Mahindra SUV, was unveiled in Mumbai, in September 2012. Designed and developed in- house on the robust, proven and highly successful Ingenio platform, this new vehicle is the direct outcome of customer insights which pointed to the need for a compact and affordable SUV.

The Quanto will be available nationally at Mahindra dealerships, in four distinct and attractive variants – the C2, C4, C6 and C8. The price range starts from Rs. 5.82 lacs (ex-showroom Thane) for the base C2 model, going up to Rs. 7.36 lacs (ex-showroom Thane) for the fully loaded top-end C8 model. The compact SUV Quanto is launched by Vivek Nayer, All the Quanto variants are powered by a 1.5 litre mCR100 diesel engine, Chief Marketing Officer, Automotive Sector; Arun incorporating India’s first twin stage turbo technology, to give a category best Malhotra, Chief Sales and Customer Care Officer, output of 100bhp and a massive 240nm of torque. Thanks to Mahindra’s Automotive Sector; Pravin Shah, Chief Executive, Automotive Sector; Rajan Wadhera, Chief Executive, revolutionary micro hybrid technology, the Quanto boasts of an impressive TPDS; and Dr. Pawan Goenka, President – Automotive mileage of 17.2 KMPL (ARAI certified value). & Farm Equipment Sectors, M&M Ltd.

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SECTOR BRIEFS

News from SsangYong Motor

Ssangyong Motor unveiled the e-XIV, the company’s environmentally friendly and futuristic electric concept car, at the 2012 Paris Motor Show. The e-XIV uses an 80-kW Permanent Magnet Synchronous Motor (PMSM), giving a range of 80km by taking power from the 16-kWh lithium-ion battery. The car also features a range extending system comprising of a two-cylinder 1,000cc petrol engine and a 20- kW generator. It has been styled using Ssangyong’s design language to create future products that embrace its development philosophy of ‘Robust, Specialty, Premium’ and features a crossover design with a combination of SUV and sports coupé styling that is suitable for both active driving in the country and short distance motoring around the city.

SsangYong Motor recently opened the first ‘W-Lounge’ its high-class Flagship Store for One-stop Service in Gangnam, as part of an effort to establish its premium image with a customer-friendly showroom and improved brand value. The opening ceremony was attended by distinguished guests and executives including Lee Yoo-il, CEO, Ssangyong Motor.

The ‘W-Lounge’ symbolizes Ssangyong Motor’s commitment to providing ‘world-class’ service, ‘welcoming’ customers and eventually making them ‘wonder’ about the services that they receive here. It provides a customer- oriented exhibition and sales space that realizes the SI (Store Identity) standard.

SsangYong Motor unveiled its brand-new Design Center at the R&D campus of the Pyeongtaek Plant in Gyeonggi Province. It will enable greater interaction between the R&D team and the company, enabling synergies in diverse fields throughout the development process. It incorporates highly advanced facilities such as a modeling room, design sample room and a complex design studio and will aid in the development of future models.

Ssangyong Motor successfully held the ‘Summer Off-road Driving School’ in Gangwon Province for two days in August. Around 300 customers of 60 teams with Ssangyong 4WD sports utility vehicles took part in the event to enjoy the pleasure of off-road driving. In addition, Ssangyong launched its official promotion brand ‘Ssangyong Adventure: Exciting RPM’ and announced that outdoor events including a snow driving school and snow camping would be organized on a regular basis.

17 ISSUE 4, 2012

SECTOR BRIEFS

Mahindra Reva e2o Revealed

A Mahindra Reva Dealer Meet was recently organized to introduce dealers,

customers and other visitors to the Mahindra Reva e20 – a cool and convenient new intra city car!

The e20 has been launched keeping the customer and the future in mind. It boasts of a future inspired design and technically advanced DNA. Besides, it is powered by Mahindra Reva’s next generation eco system technologies, making it extremely economical to run.

The visitors were taken on a tour of the manufacturing plant and interacted with members of the Static Demo team, the Telematics team, the Test Drive team and the Next Gen Technologies team.

The new Mahindra Reva e20.

Glimpses of the Dealer Meet.

Security Team Member Rises to the Occasion!

Nawal Kishore Singh, a Security Guard at the Nashik Plant, recently went beyond the call of duty to help a lady in distress. In the wee hours of February 4, her vehicle stopped outside the Nashik Plant as she was feeling nauseous and needed to throw up. Nawal, who was on duty at the time, helped her out by offering her a bottle of water and a chair to rest on and also asked her if any further help was required. As she was feeling better, she thanked him and proceeded on her journey. Nawal Kishore Singh is felicitated by H.D. This good deed did not go unnoticed as shortly thereafter, Anand Mahindra, Aher, VP - Manufacturing Operations, Nashik Plant. Chairman & MD, Mahindra Group, received a tweet related to this incident. Mr. Mahindra was very impressed by Nawal’s actions – not being a mute spectator but rising to the occasion and going beyond the call of duty to offer his help. He felt this type of behaviour is what is ‘admired’ by everyone and if replicated across the organization, can go a long way in us achieving our brand aspiration of becoming one of the Most Admired Brands in the world.

Mr. Mahindra wrote him a letter of appreciation and Nawal was also felicitated by the management of the plant at a special ceremony, at which he was presented with a memento and a certificate of commendation.

18 ISSUE 4, 2012

SECTOR BRIEFS

A Spectrum of Mahindra Navistar Initiatives

Young Mahindra Council Launched

The Young Mahindra Council (YMC) was launched at MNAL on October 27, 2012, amidst a large gathering of employees. It was inaugurated by Nalin Mehta, MD & CEO, MNAL and Geetanjali Barretto from the M&M Ltd. HR team, who explained the concept and its benefits.

A group discussion followed, during which champions from each focus area spoke about their An inspiring address by Nalin plans for the following three months.The event also featured a vibrant opening act by newly Mehta, MD & CEO, MNAL, formed in-house rock band, ‘NAAD’. during the launch of the YMC.

A Service Promise to Indian Truckers

‘1196 Service Touch Points. For Service at Any Point.’ Towards fulfilling this promise and to transform Indian trucking, Mahindra Navistar (MNAL)has launched a well-structured and widespread service network across the length and breadth of the country. This network comprises of touch points, dealerships, authorized service centers and a well-organized spares workshop to meet all kinds of service requirements.

An innovative service is the NOW 24X7 helpline, which gives expert advice and immediate aid to drivers of Mahindra trucks – in diverse languages so that drivers from different parts of India feel comfortable while seeking assistance. In case of an emergency, all truck drivers need to do is call the helpline and they will receive prompt assistance.

New MNAL Dealerships Two new, state-of-the-art Mahindra Navistar dealerships – Sundaram Automobiles in Kochi and Milestone Motors in Dibrugarh – were inaugurated in the last quarter of 2012.

Milestone Motors, Dibrugarh. Sundaram Automobiles, Kochi.

2,00,000 Facebook Fans and Still Counting

October 18, 2012 witnessed Mahindra Navistar becoming the first Commercial Vehicle Brand in India to cross the two lakh fans mark on Facebook. This number continues to grow with fans who ‘Like Us’ joining in to follow Navistar’s uncompromising stance on transport!

19 ISSUE 4, 2012

SECTOR BRIEFS

The Outperformace League’s ‘Inner Circle’

In keeping with its trademark belief that ‘Ok is no longer OK’; Mahindra Navistar launched the Outperformance League (OPL) last year. This exclusive forum enables Fleet Owners to come together and interact with other stakeholders in the trucking industry. Thus, the OPL

helps the trucking industry to BE Glimpses of the Inner Circles’s Outperformance League in action. MORE, DO MORE and OUTPERFORM.

The ‘Inner Circle’ was recently launched under the OPL initiative to bring trucking industry stalwarts together, to interact and share experiences for the greater good of the entire industry. With three successful events having been conducted, the Inner Circle is being viewed as an innovative knowledge-sharing platform within the transport industry. Having already taken Mumbai, Kolkata and Hyderabad by storm, the Inner Circle is set to spread the theme of outperformance across India.

Celebrating Excellence in the Indian Transport Sector

The second edition of the Mahindra Navistar Transport Excellence Awards was held recently. The South Zone Jury The East Zone Jury These awards embody the true spirit of ‘Outperformance’ and seek to reward fleet owners, fleet drivers, commercial vehicle financiers, highway dhabas, highway mechanics and driver training initiatives which display this spirit.

Among the many categories of awards are the ‘Youth Transport Personality of the Year’ award, the ‘Lady Transport Personality of the Year’ award and the ‘Super Outperformer Driver’ award.

Expert juries in the North, East, West and South Zones, comprising noteworthy personalities and industry experts, have short-listed the regional winners and these are being further processed by the auditors.

The second edition of Mahindra Navistar’s Transport Excellence Awards promises to be bigger and better and celebrate excellence on

The North Zone Jury a much grander scale than ever before!

20 ISSUE 4, 2012

SECTOR BRIEFS Motor Sports

Mahindra Racing Creates History, Wins 2012 ‘Constructors Title’ in Italy

Mahindra Racing – the first and only Indian company to enter the world of motorcycle grand prix racing – created history by winning the prestigious ‘Constructors Title’ in the 125GP class at the Italian National Motorcycle Racing Championship (CIV) at the Vallelunga Circuit in Italy.

This victory is a historic achievement, not just for Mahindra Racing but for Indian motorsport as a whole as the Italian National Road Racing Championship is staged on Italy’s best race tracks and witnesses intense competition.

Mahindra rider, Miroslav Popov, ended the season in style and brought about a stunning finish for 1st place. The team’s second rider, Lukas Trautmann, also put in an impressive performance to finish 2nd in the 16-lap race. Though he did not compete in the last race of the season, Riccardo Moretti claimed an impressive second place thanks to his phenomenal performances during the season in the Riders Classification of the championship. He secured five podiums in the seven rounds of the season.

‘Mahindra Adventure’ Brand Grows Bigger

With over one million fans on Facebook and more Escapes being added during the current financial year, the Mahindra Adventure brand is fast gaining popularity. New additions such as Authentic Goa and the Tri Nation Escape have enabled Mahindra Adventure to further spread its wings. TSD (Time Speed Distance) rallies like the Monsoon Challenge (the motorsport event with the highest prize money of Rs. 13 lakhs) and the Spice Challenge also saw encouraging participation. These events demonstrated the tough and rugged DNA of Mahindra vehicles. En-route the Tri Nation Escape rally.

Mahindra Sponsorship for Italian CIV

Mahindra became the official sponsors for the Italian Motorcycle Federation during the Italian CIV award ceremony. Over 300 people participated in this ceremony, which was part of the Motor Bike Expo in Verona.

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SECTOR BRIEFS

Exciting, Action-Packed Mahindra Adventure Rallies JK Tyre ‘Tri-Nation Escape 2012’

M&K and JK Tyre & Industries flagged off the first edition of the ‘Tri-Nation Escape 2012’ in September 2012, under the Mahindra Adventure brand. This first international escape, saw 25 vehicles traverse three countries – India, Bhutan and Nepal – in 12 days, starting from New Delhi and finishing in Bagdogra. It was the ultimate test of The ‘Tri-Nation Escape 2012’ gave participants the chance to endurance for both man and machine. experience magnificent landscapes. Mahindra Adventure Challenge in South Africa

The 1st International Mahindra Adventure Challenge with the XUV500 concluded successfully in South Africa, under the Mahindra Adventure umbrella brand. In a first of its kind initiative, two XUV500s were offered to representatives from leading auto magazines and auto shows for four days, to drive across the Western Cape Region of South Africa and test the machine. The vehicles traversed over 600 kms. through rolling greens, canola fields, The Mahindra XUV500 trails the coastal sloping mountain ranges and along the Atlantic coast terrain which offered a route of the Cape Region in South Africa in mix of sharp bends, tarmac driving, city traffic, meandering coastal roads and the 1st International Mahindra Adventure some dirt tracks in between. The journey began from Cape Town and ended at Challenge held in South Africa. Cape Town.

Mahindra XUV500 Powers ASEAN-India Car Rally 2012

M&M Ltd. powered the ASEAN-India Car Rally 2012, by providing 28 XUV500s for the rally, as well as mechanical services along the way. The three-week rally, organized by the Confederation of Indian Industry (CII), was flagged off in Singapore, on November 28, 2012. It witnessed The formal flag-off the ASEAN-India Car Rally 2012 was done in the the XUV500s traveling over 8,000 kms through eight presence of Shri Manmohan Singh, Prime Minister of India, and the ASEAN countries. This rally was in sync with Mahindra Heads of State of other participating ASEAN countries. Adventure’s proposition of ‘Accepting No Limits.’

Mahindra Rodeo RZ Proves its Mettle Again!

The new Mahindra Rodeo RZ has proved its mettle once again by winning the Pit Stop Monsoon Rally in Nashik, Maharashtra, in the first year of participation. The two-wheeler was ridden to victory by Shamim Khan over 170km, including terrain filled with mud, slush and rocks. This victory highlights the Mahindra Rodeo RZ’s great features, as well as its power and ability to tackle tough conditions. 22 ISSUE 4, 2012

SECTOR BRIEFS Farm Equipment

Swaraj 825XM Launched in UP

Yet another milestone for Swaraj Division was the launch of the 825XM, water-cooled, single cylinder engine tractor in Lucknow, Uttar Pradesh, on November 20, 2012. Rajiv Rellan, VP - Sales & CC, unveiled the 25HP category tractor to the dealer fraternity and emphasized Swaraj’s Rajiv Rellan, VP – Sales & CC, unveils the 825XM, water-cooled, single cylinder engine tractor in focused approach towards making this tractor a success. Lucknow.

Unnati Award Recognises Best Kaizens

Swaraj Division organised the Unnati Award Ceremony and the concurrent Kaizen Exhibition in September 2012 to promote innovations through the Kaizen approach. The exhibition, inaugurated by Harish Chavan, COO, Swaraj Division and other SEC Members, saw participation from all seven Swaraj divisions, each of which showcased their best Kaizens of F12.

Arun Arora, Plant Head, Swaraj Automotive Limited, judged the Research & Harish Chavan, COO, felicitates the winners. Development and Manufacturing Division Kaizens to be the best and presented Division representatives with the Unnati Award. The Kaizen winners were also felicitated by Harish Chavan, COO, Mahesh Kausal, CFO, Jatinder Gujral, VP - Mfg., Parmod Lamba, VP – HR and Jatinder Chawla, Sr. GM – R&D.

Mahindra Powerol on Show

Mahindra Powerol, along with its Nigerian partner, SCOA PLC, participated in ‘Power Nigeria’, the first power exhibition held in Abuja, Nigeria. It was inaugurated by R.A. Ekechi, Director – Investment & Sector Development, Federal Ministry of Power, Nigeria.

The Powerol stall attracted a significant number of visitors, who displayed The Mahindra Powerol stall at the Power Nigeria exhibition. keen interest in the contemporary design of the biodiesel generators.

EVP Zone at Swaraj

The two-day EVP Awareness Zone at Swaraj gave employees an opportunity to understand the concept of the Employee Value Proposition (EVP) and varied offerings from Mahindra, such as RISE Recruitment, RISE Induction, The 7 Leadership Competencies, Young Mahindra, the Emerging Leaders’ Program and the new Rewards and Recognition Program. Harish Chavan inaugurates the EVP Zone.

23 ISSUE 4, 2012

SECTOR BRIEFS

A Series of Awards for Swaraj QCs The Kanzen QC from Swaraj Engines Limited emerged First Runner-up in the regional QC competition organised by the Confederation of Indian Industry in Baddi and the Victorious QC was declared Second Runner-up in the QC competition organised by CII in Chandigarh. In addition, the Diamond QC of Swaraj Plant 1 won a Consolation Prize at a competition organised Super Champ QC of Swaraj Engines with The QCFI Gold Winners. in Jalandhar. their Gold Award. Swaraj QCs also won a series of awards in the QCFI Zonal Quality Circle Competitions, held in Delhi and Haridwa r. MSSL Honours Leading Grape Farmers

During the 2012 grape export season, Mahindra Shubhlabh Services Ltd (MSSL) regained the crown of largest grape exporter from India – with exports of 385 containers containing 4960 MT of grapes – thanks to the company’s ‘Khet Se Khaliyan Tak’ (KSKT) initiative to provide technical support to farmers. This has led to huge gains in farm productivity and meeting stringent European food safety standards. Chief Guest Dr. S. K Goel, Chief Secretary, Department of To recognise the farming heroes who achieved high standards of Agriculture, Govt. of Maharashtra; Vikram Puri, CEO, MSSL and. quality and quantity and those with a long association with MSSL, a Chaitanya Rajwade, Business Head, MSSL, with the winners. felicitation function was organised in Nashik on October 11, 2012. The event was attended by around 250 MSSL registered grape farmers. Eight farmers were felicitated by Chief Guest, Dr. S. K Goel, Chief Secretary, Department of Agriculture, Govt. of Maharashtra, in the presence of Vikram Puri, CEO, MSSL and Chaitanya Rajwade, Business Head, MSSL.

Mahindra Samriddhi Mega Farmer Meet at Anand

The vision of Mahindra Samriddhi is to be at the forefront of delivering Farm Tech Prosperity to Indian farmers and to be the prime mover in enabling them to Rise, by providing a series of holistic farming solutions. One such initiative was a Mega Farmer Meet in Anand, Gujarat, during which the complete range of Mahindra Agri Business products and services was showcased to 250 farmers. At the Mahindra Samriddhi Mega Farmer Meet at Anand, from left: Abhijit Page, Alok Gupta Shyam Vembar, Sunil Johnson, Debdas Bhattacharya and Business Heads and representatives of the various Dr. P. K. Sharma – Head KVK. businesses shared the unique features of their product ranges. Shyam Vembar, VP - Agri Business, spoke about the Samriddhi concept to deliver Farm Tech Prosperity to farmers. Thereafter, a few farmers took delivery of their new tractors. Participants shared their satisfaction about now being able to obtain the entire range of agricultural products & services from Mahindra Samriddhi centers.

24 ISSUE 4, 2012

SECTOR BRIEFS

50,000th Tractor Rolled Out at FES Jaipur Plant

The 50,000th tractor was rolled out at Farm Equipment Sector’s Jaipur Plant by Amit Desai, Plant Head – Jaipur PU, in July 2012. The 1st tractor was manufactured at this plant in 2002. He expressed his appreciation for the unstinting efforts of the plant team towards achieving this milestone.

Superstar Mahesh Babu is Mahindra Tractors’ New Brand Ambassador

Mahindra Tractors recently announced its new brand association with Telugu superstar Mahesh Babu in Andhra Pradesh. The brand ambassador signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a young and vibrant brand amongst the next generation of farmers. The objective is to connect with the next generation of farmers who are keen to use the most modern tractors. Both brand Mahindra and Mahesh Babu are super stars in their respective industries. A new TVC campaign featuring Mahesh Babu has been rolled out across Andhra Pradesh.

New Operation Milestone for Mahindra Earthmaster

The Mahindra Construction Equipment team added another feather to its cap when a customer in Madanapalle, Andra Pradesh, clocked up 5385 hours of operation on his Mahindra Earthmaster Backhoe Loader in just 14 months. Considering the same rate of operation, the machine is The Mahindra Earthmaster Backhoe Loader expected to cross 9000 hours of operation within two years!

New Mahindra Powerol Showroom in Biratnagar, Nepal Mahindra Powerol’s exclusive distributor, Eastern Star Earthmovers, a part of the Raut Construction Group, inaugurated an exclusive showroom in Biratnagar, Nepal, in November 2012. It will cater to customers in Eastern & Far Eastern parts of Nepal.

This is the second showroom in Nepal, the first one being in Kathmandu. Nepal is expected to play an important role in Mahindra Powerol’s global expansion strategy.

25 ISSUE 4, 2012

SECTOR BRIEFS

Young Mahindra Council Launched

The Construction Equipment team recently launched the Young Mahindra Council (YMC) in Pune. This platform will help Gen Y employees to connect and engage with each other and the senior leadership team. It empowers the younger generation and helps them to develop their entrepreneurial and innovation capabilities.

The inaugural lamp was lit by Kairas Vakharia, Sr. VP - Innovation & Business Head - Construction Equipment and six YMC members. He spoke on the importance of empowering Gen Y. Ruchi Rawat, Manager – HR, shared information on the FDYMC concept. YMC members shared their expectations from this Council.

The inaugural lamp is lit by Kairas Vakharia and YMC members. Swaraj Dedicates Deming Award to the People of Punjab

Swaraj bagged the coveted Deming Award in October 2012 for its Total Quality Management Practices, becoming the second standalone tractor company in the world, and the only company in Punjab to have won this prize. The Division dedicated this Award to the people of Punjab at a ceremony in Chandigarh, on December 18, 2012. Bishwambhar Mishra, Chief Executive, FES, thanked the people of Punjab for their outstanding support and contribution. Harish Chavan, COO, Mahesh Kaushal, CFO and Parmod Lamba, VP – HR, shared their experiences with respect to Swaraj’s quality improvement journey. The Deming Award was then handed over to the Government of Punjab.

AFS HR Team Launches EVP Zone in Delhi Area Office

The key elements of the AFS Employee Value Proposition (EVP) are CAPable People and REAL Experience. To give employees an experience of the AFS EVP, the EVP Zone was launched on December 3, 2012, at Mahindra Towers, Delhi.

This new platform was inaugurated by the Zonal Heads, Northern Zone, in the midst of a large gathering of Mahindra employees. There was a very positive response to this initiative from the Delhi team.

26 ISSUE 4, 2012

SECTOR BRIEFS Spare Parts Business

New Distribution Hub at MWC Jaipur

M&M Ltd. is setting up a distribution hub for the Spare Parts Business on a 10-acre site within the Domestic Tariff Area at Mahindra World City (MWC) Jaipur. The new facility will be started with an investment of Rs. 30 Cr. and will provide direct employment to over 300 people. With excellent capabilities in sourcing, assembling, warehousing and distribution, it will cater to the spare parts requirements of Mahindra vehicles and tractors, so as to provide customers with the best quality, genuine spares.

Building Awareness about Genuine Mahindra Spare Parts

A series of activities was conducted across the country to promote sales of genuine M&M spare parts. • In Uttrakhand, distributor, Khurana Automobiles initiated a Sampark Campaign titled ‘Raid the Himalayas’. • In Kolkata, a Mega Retailers Meet was organized by Jyoti Motors which witnessed good participation from retailers. • An exclusive new M&M Genuine Parts Shop, was recently inaugurated in Guwahati. • There was a splendid performance in the South, with a Retailers Meet being conducted in Belgaum, Karnataka. • An M&M Genuine Spares Parts Mela was organized in Peruvambavoor, Kerala, by Focuz Automobile and witnessed participation from about 50 mechanics. • In the Western Region, a Gujarat retailer meet was conducted by distributor, Krishna Auto in Palanpur. • In Hyderabad, a three-day DSR training program was conducted to promote sales of genuine spare parts across the state.

People Focus

Disha – a desire to excel program focused on building the ‘Power of I’ – was held for senior SBU managers. Participants received training on how performance and behavior can impact the output of the team and raise the organization’s performance.

27 ISSUE 4, 2012

SECTOR BRIEFS Hospitality New Mahindra Holidays Resorts

In Bangkok

Mahindra Holidays & Resorts India Limited (MHRIL) has recently added ‘Mac Boutique Suites’ – a 77-room in the Bangkok business district – to its growing list of resorts.

Mac Boutique Suites is located a few steps away from the BTS Nana Station, a few minutes away from the MRT (subway) Asoke Station and only five minutes away from the expressway. Thus, it offers easy access to a wide array of shopping and entertainment options, as well as to museums and international restaurants.

Near Shimla

Mahindra Holidays has acquired a new resort – The Destination – near Shimla. This 80-room resort is truly a visual treat as it is spread over 14 acres of well manicured lawns and lush woods. A majority of the rooms have private balconies which afford magnificent views of the surrounding mountains.

Mahindra Holidays Announces Second Quarter Results

Mahindra Holidays & Resorts India Ltd. recently announced its second quarter results. Highlights were:  Operating Income is up by 11%; PAT is up by 12%  Member base crossed 150,000 - taking the company into the list of top 10 vacation ownership companies globally  Room addition continues to be strong with over 780 rooms added in the last 10 months.

WIN Campaign Gives Club Mahindra Good Mileage

Club Mahindra launched its biggest initiative for user generated content with its ‘Why I Need a Vacation’ (WIN) social media engagement campaign on the YouTube channel. It invited viewers to send in humorous, innovative video films illustrating why they need a vacation, with senders of the best video films winning a 3-day, 4-night vacation at a Club Mahindra Resort.

The campaign reached out to an estimated 70 million online users and garnered 91 high-quality video films featuring humorous, innovative reasons to take a holiday.

Spread over two months, this high decibel campaign resulted in Club Mahindra’s YouTube channel recording the second highest growth in views among hospitality brands globally. (Source: Unmetric – Social media benchmarking tool)

28 ISSUE 4, 2012

SECTOR BRIEFS Systech

Mahindra Aerospace Flies High

GippsAero recently announced the formation of its global spare parts and technical support network. The company also announced the appointment of three new spare parts and technical support distributors to join recently appointed Soloy Aviation Solutions for the USA market.

These new partnerships bring access to additional knowledge and expertise, in support of the company’s global spare parts and support strategy.

GippsAero appointed Aviation Unlimited as the authorized GippsAero dealer for Canada, as per an agreement signed on November 12, 2012. This appointment is part of GippsAero’s expansion of its North American dealer network, to support sales and growth in the Americas.

Aviation Unlimited will be marketing the Airvan, an aircraft well suited to the region, particularly for air charter, tourism and private operators, with STOL capabilities for remote access and large cabin for passenger comfort. First certified for Canada in 2003, the GA8 Airvan is well suited to the country’s rugged landscape.

The GA8 Airvan has recently been fitted out with a new ASPIRE Interior which upon certification in 2013 will be offered as an upgrade option to all new and existing Airvan customers. It features control leather hand grips, a new centre console unit, quality leather seats, plush carpeting, interior trim and more. It will be offered in two colour schemes and the interior is likely to attract interest from charter/passenger transport companies and private operators who want a step up in comfort.

GippsAero representatives recently attended the ALEA (Airborne Law Enforcement Association) conference in Reno, NV, USA. As well as exhibiting its products at the conference, GippsAero sponsored the Fixed-Wing Award to celebrate police professionalism and dedication.

The 2012 award went to Sergeant Troy Leckie, Calgary (ON, Canada) Police Service Air Support Unit. He is seen receiving the award from David Wheatland of GippsAero.

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SECTOR BRIEFS

New Technical Center in Michigan Mahindra inaugurated its new Technical Center in Michigan, USA, on September 19, 2012. This is the company’s first technical center in USA and will leverage Michigan’s large automotive talent pool to provide design and consulting services for Mahindra’s automotive customers in the region.

“We will now be able to offer 24x7 engineering services to our global customers,” said Rajan Wadhera, Chief Executive - Technology, Product Development and The new Mahindra Technical Center is Sourcing, AFS. ”Our ‘neural network’ of innovation also comprises of our other inaugurated by Rajan Wadhera, Chief research facilities in India, US, China and Korea.” Executive -Technology, Product Development and Sourcing, AFS, along with Michael “This is our first Technical Center in USA and it will enable us to leverage local Finney, President & CEO, Michigan Economic Development Corporation, Janice Daniels, R&D talent to deliver innovative solutions to our customers in the region. We also Mayor, City of Troy and Prashant Kamat, CEO, plan to scale up the Center in due course and will establish a dedicated recruiting Mahindra Engineering. department in the US office to meet this goal,” said Prashant Kamat, CEO, Mahindra Engineering. Mahindra Partners It is Raining Projects at MACE Mahindra Consulting Engineers Ltd. (MACE) has bagged an assignment from the Consultancy Development Centre, Autonomous Institution of DSIR, Ministry of Science & Technology, to establish the ‘Indian Institute of Consultancy Management’ (IICM). The IICM team will d strengthen consultancy skills, enhance the export of consultancy services, impart quality education and nurture talent to pursue consulting as a career. This project will give MACE an opportunity to show its innovative capabilities and domain knowledge in conceptualising, positioning, developing and managing.

Through competitive bidding, MACE has bagged four coveted consultancy projects proposed by the Department of Tourism, Tamil Nadu – two projects for the improvement of tourism destination and creation of religious theme based developments, the third for the development of a new tourism destination reflecting the history of Megamalai in Theni District, and the forth for the development of a Rural Tourism Cluster in Chettinad.

More plum projects won by MACE include providing a transaction advisory for the development of vacant land available with the Tamil Nadu State Transport Corporation Ltd. as PPP operator and preparing a master plan for a One Stop Eco-tourism destination at Thankot-Chandragiri Hill in the Nepal Special Tourism Zone. MACE also won a fisheries project – transaction advisory services for developing fish processing parks in Chennai, Cuddalore and Nagapattinam in PPP mode.

MACE at Design Public Conclave Mahindra Consulting Engineers Ltd. (MACE) was invited to share information on sustainable agri- businesses at the fourth edition of the Design Public Conclave, organised in Mumbai, by the Centre for Knowledge Studies. The event brought together a select group of thinkers, decision-makers and opinion-leaders, seeking to transform India into an innovation society by deliberating on the best ways in which innovation can serve the public interest. B. Suresh of MACE (seen at right) made an informative presentation titled ‘Innovation in Agriculture for Sustainable Development’.

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MACE Enters African Market

MACE has entered the African market in the field of sustainable business development, integrated cluster development and affordable housing. Among its Cluster Development and Affordable Housing assignments are those with the Niger State Housing Corporation in Nigeria and the Ministry of Lands, Housing and Human Settlements Developments in Tanzania. Sustainable agribusiness initiatives include assignments with the Ministry of Lands, Housing and Human Settlements Developments in Tanzania; with the Ministry of Economy, Planning & Regional Development, Yaoundé, Republic of Cameroon; and with the Ministry of Master Plan – Affordable Housing in Niger State. Agriculture, Rwanda.

Mahindra Logistics Clears Indian Airforce Simulator

An important milestone for Mahindra Logistics Limited (MLL) was helping Mahindra Defence Systems Limited and Lockheed Martin, US, to import a flight simulator (CJ130J Aircraft) for the Indian Air Force, for the first time in India.

MLL’s International Operations team had to simultaneously co-ordinate and follow-up with four different ministries and several private parties in India and abroad - and the MLL team managed to clear it in one day - as compared to the norm of around 7 days! The team worked very hard to gain the required permissions for clearance, in time for landing at the Hindon Air Base. This seamless planning and execution ensured that there was no delay/stoppage in the entire process of clearing such a critical and high Members of MLL’s International value item, while meeting all regulatory requirements and ensuring clearance through Operations team which successfully cleared a WST C130J simulator. customs process. The cargo was unloaded in just 4 hours and the chartered aircraft was released before time!

The driving force for MLL was the desire to give their customers an effective, time-bound clearance solution. FALCON Project from Mahindra Logistics

Mahindra Logistics Ltd. (MLL) has launched an ambitious programme to gain better control over its operations and to improve profitability. Named FALCON – Freight And Logistics Control – the programme has helped in improving vehicle utilisation by 15- 20%, as well as in improving retention of drivers and supervisors, reducing road break-down of vehicles and creating awareness of cost and environmental impacts.

Dedicated Trailers from Mahindra Logistics

August 2012, witnessed the loading of Mahindra Logistics Limited ’s first dedicated trailer at the Pithampur Plant, for dispatch to Cochin. Two other such trailers were loaded at another location. This futuristic move aimed at creating synergy within and across industries, in view of the volatile market scenario and the geographically fragmented demand for two, three and four--wheelers. These trailers have been modified to transport all kinds of vehicles – promoting synergy and faster turnaround time. This move has changed the focus area of MLL’s transport partners to Fleet Management.

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Mahindra Logistics Launches MILES

Mahindra Logistics has launched the Mahindra Integrated Logistics Execution System (MILES), a transport management solution based on the Oracle Transport Management System (OTM) at all AFS plants. It is the deployment of OTM in conjunction with Hand Held Terminals (HHT) and the Vehicle Tracking System (VTS) to track outbound and inter plant movements. This will help Mahindra Logistics to achieve cost optimization and better utilization of vehicle capacity. MILES is also mobile enabled and can be accessed over smart phones for consignment status information viewing and updates.

New Petrol Boat Launched

Mahindra Ocean Blue Marine has launched an all-new 14 meter petrol boat! It has a twin diesel engine, seats eight passengers and can achieve a speed of 30 knots. With a bow gun mount, this boat is ideal for usage for coastal security by police, coast guard and border security system forces. The boat is equipped with a marine generator, high-tech navigation and VHF systems and a range of comfort and accommodation features, making it ideal for long operation hours onboard. Like other boats from Mahindra Ocean Blue Marine, this one too offers better manoeuvrability, high endurance and reliability, excellent power and enhanced crew safety and comfort. Introducing the Mahindra Passenger Boat

With a growing presence in the recreational boating and defence spaces, Mahindra will now cater to the commercial space too, with its recently launched passenger boat. It has a hydraulic steering with top mount throttle & shift and a speed of 20 knots. It has comfortable individual seating for ten persons. Its other features include automatic bilge pumps, a front wind shield with a wind shield wiper and side sliding windows, navigational and cabin lights and a lot more.

Safety Week at MPTS

To reinforce the road safety culture and encourage safe driving practices, ‘Driver Safety Week’ was observed across Mahindra People Transport Solution (MPTS) – 120 locations, 4000 drivers, quality and compliance checks of over 1000 vehicles, 220 on-the-job supervision hours with drivers and around 4000 hours of training. Daily Driver Communication Meetings (DCMs) were also conducted and Selvan Dasaraj, VP – MPTS, conducted a breakfast meeting with drivers.

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Mahindra Retail – Going Green

In Bengaluru, the recently opened Mom & Me store illustrates how Mahindra Retail has adopted the ‘Green’ philosophy. The store has been opened in an old residential bungalow, spread across two levels. It has been transformed into an inviting ‘second home’ using sustainable interpretations of the brand identity to deliver a differentiated store experience. The design and build criteria were to maximize recycle, reuse and reduce usage of resources and materials using eco-friendly ideas and materials. This is the 25th Mom & Me store.

Mahindra Retail opened its fifth Mom & Me franchisee store at Salt Lake, Kolkata. This is the company’s first ‘sustainability’ store, making Mahindra Retail one of the first retailers in India to be a practitioner and an evangelist of scalable and sustainable store design. This is part of Mahindra Retail’s endeavour to make a difference to society by doing its bit.

Through these initiatives, Mahindra Retail becomes one of the first Indian retailers to be a practitioner and an evangelist of scalable, sustainable store design. Mom’s Lounge Opens in Bengaluru

Mom’s Lounge, a wellness studio has been set up for expecting and new moms has been set up in Bengaluru. It works in the non-medical, holistic space to simply complement what doctors do by providing information to mothers and mothers-to-be and even helping fathers to understand how they can be involved. In just a few months, Mom’s Lounge has notched up a large number of visitors and guests.

100 Stores – 100 Surprizes

On the brink of opening its 100th store, Mahindra Retail celebrated the festive season 2012 with a scratch and win competition for customers with attractive prizes – ranging from a Mahindra Scorpio, to Mahindra Holidays memberships, Mahindra Rodeo RZ Scooters and much more. The initiative witnessed excellent participation.

Creating Value

The Mahindra Intertrade team in Vadodara has assembled the ‘Mahindra Transco’ – its first-ever as-built transformer core. This is an example of in-house value creation, from transformer laminations to transformer cores. The team was led by B. Krishnan and Dharmesh Modi, and was supported by Hitesh Dhandhukiya, Mahavir Parmar, Anil Kumar Singh and Sachin Gandhi.

Dual Certifications for Mahindra Conveyor Systems

Mahindra Conveyor Systems received ISO 9001:2008 and ISO 14001 certification in October 2012. The internal teams made remarkable efforts towards successful implementation of ISO procedures, to simultaneously achieve both these quality and environmental certifications

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SECTOR BRIEFS Two Wheelers MTWL Celebrates New Year with the Launch of two New Bikes

Mahindra Two Wheelers Limited (MTWL) ushered in 2013 with the launch of two new bikes – the Mahindra Pantero and the Mahindra Centuro. Both 110cc bikes are works of art, designed and built in-house in just 18 months. They reflect Mahindra’s rich experience of Indian roads and give Indian riders a series of intelligent and class defining features. New-to-market’, patented, category innovations include:

Mahindra Centuro: l Powered by Mahindra’s indigenously developed MCI-5 (Micro Chip Ignited 5-Curve) engine l Protected by a Central Locking Anti Theft System with Engine Immobiliser and a Remote 128 bit encrypted Flip Key that provides unique, secure access l Find Me Lamps which help to easily locate the motorcycle l An advanced, fully digital console with in-built, programmed Service Indicator and Distance- to-Empty Fuel calculator l Broad, robust styling with unique, attention-grabbing gold bars l Bright LED tail & pilot lamps so that the rider is clearly visible in almost all weather conditions.

Mahindra Pantero: l Powered by the intelligent MCi 5 (Micro Chip Ignited 5-Curve) engine l Sports best-in-class manoeuvrability with sleek styling and a low turning radius l First-in-class, advanced fully digital dashboard with a speedometer, fuel gauge, tachometer and clock l Low and longest seat (774 mm) in its class l Sleek styling with flaming decals l LED pilot lamps and LED tail lamps for added safety. For more information visit www.mahindracenturo.com and www.mahindrapantero.com MTWL Inaugurates Esquire Motors in Bengaluru

Mahindra Two Wheelers recently established a dealership with Esquire Motors and inaugurated the latter’s new showroom in Bengaluru, on the Sarjapura Outer Ring Road. It is spread across 5400 sq. ft., with a showroom and a well-equipped workshop. The new showroom was inaugurated by Latha Narasimha Murthy, Honourable BBMP Corporator and Dharmendra Mishra, Vice President – Sales and Customer Care, Mahindra Two Wheelers.

Rodeo RZ on a Reality Show

An inclination to nurture talent took MTWL to the Chennai talent show ‘Tamil Pesum Kadhanayigi’ as prize sponsors. The show searches India and Malaysia for the perfect girl to be a future Tamil actress and is aired on Raj TV (TN). Five winners in Chennai bagged the title along with a brand new Rodeo RZ – sponsored by Mahindra Two-Wheelers!

‘Apna Gang’ Launched at MTWL

MTWL HR recently launched the ‘Apna Gang’ club for employees as a part of a series of initiatives to usher in a new motivational wave in the company and inspire employees to come together on a common platform with their common passion and share their experiences. Under this initiative, the MTWL Pune team has now launched a Music, Arts, Dance and Drama Club, called ‘MADD’, as well as a biker’s club called ‘Lane Stealers’ and a travelers club called ‘Happy Feet’.

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SECTOR BRIEFS After-Market Mahindra First Choice Wheels Expands Network

Mahindra First Choice Wheels Ltd. (MFCWL) has reached a new milestone with its pan India network touching 200 outlets. “This is truly a ‘Rise’ moment for the company. Conviction in the MFCWL business model has resulted in the company today achieving this significant milestone,” said Anand Mahindra, Chairman and MD, Mahindra Group.

“We are well on our way to achieving the target of 500 outlets by F-15,” affirmed Rajeev Dubey, President (Group HR, Corporate Services & After Market) & Member of the Group Executive Board, M&M Ltd. “We have grown at a CAGR of 40% over the last five years and this year when the growth rate for new passenger vehicles is at 6%, we have grown by 30%.”

The used car industry often focuses only on the car transaction and not on the total car-ownership experience. With its fresh look and feel, MFCWL hopes to change this perception and create a unique experience for the used car customer.

Feature-rich New Mobile Application Launched

The Mahindra First Choice Wheels Ltd. team is proud to announce a new mobile app., aimed at easing the life of a car owner. People are invited to visit www.mahindrafirstchoice.mobi on their mobile browsers and add the url/bookmark to their mobile screens for easy access. This app provides a spectrum of features such as  Sell a Car  Find a Store (to find a Mahindra First Choice store)  Buy a Car  Hotel Locator  ATM Locator  Petrol Pump Locator  Traffic Update  PUC, Servicing & Air Pressure Reminder. Defence

MDS Contributes to First Offsets Project by Ministry of Defence

The arrival of the C 130 J Weapon Systems Trainer (Simulator) from Lockheed Martin, US, in September 2012, marked the first milestone in the Ministry of Defence’s Offsets Project.

The simulator arrived at the Indian Air Force base at Hindan, on

The weapon system simulator. a chartered Russian Cargo Aircraft AN 124. Unloading operations were carried out by teams from six global companies and were coordinated with clockwork precision by Mahindra Logistics Limited in conjunction with MDS. The Simulator team from MDS, Lockheed Martin and CAE. The simulator achieved Ready For Training (RFT) status by mid- December 2012, and was then deployed in the Offsets Project.

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DLSI Vehicles Gain Customer Feedback

Defence Land Systems India (DLSI) organized a Customer Connect Show at the Bureau of Police Research & Development, New Delhi. The Rakshak Plus (light, bullet-proof vehicle) and the Marksman (armoured vehicle) were displayed at the show, with the objectives of gaining customer feedback and understanding specific customer requirements both during combat operations as well as conventional applications of these vehicles.

There was a large number of responses and suggestions from DLSI customers such as the Central Para Military Forces. These have been sent to the Design DLSI executives with police officers who visited the Customer Connect Show. and Development team for consideration, in order to make the products more customer-specific.

Armour Piercing MSSG Secures Critical Ammunition Developed HMEL Infrastructure Project

Mahindra Defence Naval Systems has developed Armour Piercing Fin Stabilised Discarding Sabot (APFSDS) ammunition for the Indian Government’s premier R&D organisation, the Armament Research & Development Establishment (ARDE). This ammunition will be used for piercing amour protected The Operation Urja team with Dinesh Pillai, CEO, MSSG. tanks and vehicles. MSSG has undertaken the complete design and Salient aspects of this project were the high level of implementation of the security infrastructure for Hindustan development activity in designing and manufacturing of Mittal Energy’s 1000+ km pipeline. This pipeline connects the tooling for this ammunition, the very fine clearances HMEL’s refinery in Bhatinda with its crude oil terminal in required for the product, the in-house development of the Mundra. product and the extremely high level of bulk manufacture required. This pipeline is one of the largest critical infrastructure projects in India, with a security implementation of about Mahindra Defence Naval Systems strives to ‘rise’ by Rs. 150 crores. supporting the Indian Defence Forces.

Triple Tube Torpedo Launchers for Indian Navy

MDNS delivered the first set of Triple Tube Torpedo Launchers to the Indian Navy in May 2012. The company is now working towards supplying the second set of such launchers, which will be fitted on frontline Naval ships. These launchers will be deployed to counter enemy submarines by firing torpedoes.

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SECTOR BRIEFS Mahindra Finance

“EMI Sultans 3.0 – Spark the Rise” Grand Finale

The Mahindra Finance Marketing & Strategy Department launched the third edition of the EMI Sultans contest. The theme was “Spark the Rise”. It witnessed 100 registrations and 49 entries in 3 categories. Nine teams were selected for the final round. Three teams - Planet Movers (Nashik), Indore Aryans (Indore) and Pragati (Chandigarh) emerged winners in the Best Practice, New Idea and Customer Rise Story categories, respectively. Participants at the third edition of the EMI Sultans contest.

Mahindra Finance Reaches Out BrainTrain Contest Season 2 Mahindra Finance launched the BrainTrain Contest A spectrum of Road Show Season 2 to increase activities - branded floats, awareness of Mahindra quizzes, skits and PoS Finance Fixed Deposits across material - were conducted in the Mahindra Group. There UP, Punjab, Gujarat, West was a great response with Bengal and MP to provide over 1300 teams registering support to Mahindra Finance for the contest. branches and dealers to target customers during Dusshera.

Event Sponsorship

Mahindra Finance sponsored an event conducted by the Bombay Chamber of Commerce & Industry (BCCI), in Mumbai, at which Sir Martin Sorrell, Chief Executive, WPP Group, spoke on ‘How the World Views

India - Opportunities and Challenges 2013 and Beyond’. Thereafter, A view of the BCCI event sponsored by Mahindra Finance. a panel discussion was anchored by Ms. Sonali Krishna, Editor, Brand Equity, ET Now. Branding materials in the form of standees were displayed at the venue.

Mahindra Finance also sponsored a musical concert by Shri Shankar Mahadevan in aid of handicapped children and widows at Sri Shanmukhananda Auditorium. In order to reinforce the Mahindra Group’s Rise values to the external world, branding materials were specially created for this occasion (around the brand pillars of Rise) and adorned all the vantage points of the venue. A kiosk was put up at the entrance to ensure interaction with the audience. Mobile Site Launched

The Mahindra Finance mobile site m.mahindrafinance.com went live in September 2012 and was officially launched in November through the EMI+ newsletter. Through this mobile site, visitors can apply for loans, locate the nearest Mahindra Finance branch, gain information about all the company’s products, apply for jobs and calculate EMIs.

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SECTOR BRIEFS Infrastructure

Action at Mahindra World City, Chennai

 The traditional bhoomi pooja or ground-breaking ceremony was recently performed for the modern manufacturing facility being set up in the Domestic Tariff Area (DTA) by Lear Corporation, one of the world’s leading suppliers of automotive seating and electrical power management systems, through Lear Automotive India Private Limited.

 Ingersoll Rand, a world leader in creating and sustaining safe, comfortable and efficient environments has started construction of its new facility in the DTA, which will help provide direct and indirect employment to over 500 people located in the area.

 Parker Hannifin has commenced operations in the DTA, manufacturing a wide range of products such as filters for the automotive industry, thermal shielding products for the telecom sector and automation control panels for the engineering and manufacturing sector.

 American Axle & Manufacturing Holdings (AAM) has inaugurated its Chennai manufacturing facility in the DTA. Products manufactured at the facility include a family of front and rear axles for commercial vehicles.

 NTN Corporation (NTN), Japan, recently inaugurated its new plant at MWC, Chennai, for the production of constant velocity joints (CVJs) and 3rd generation hub bearings, to cater to automotive manufacturers located in the southern region of India.

Customer Engagement Initiatives

Mahindra World City Chennai recently organised the ‘MWC Champions Trophy’ an inter- company sports tournament, in association with Infosys. This first-of-its-kind sporting event aimed at bringing the diverse community at MWC together through sports. Over 35 teams participated in the tournament which spanned over a month. The Infosys team lifted the Champions Trophy, beating Capgemini in a nail-biting final match.

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SECTOR BRIEFS

VIP Visits  A delegation from KwaZulu Natal province, South Africa, led by H.E. Dr. Z.L. Mkhize, Premier, recently visited Mahindra World City. It was in this South African province that Mahatma Gandhi sowed the seeds of Satyagraha the nonviolent resistance movement, .

 C. B. Bhave, Executive Chairperson, Indian Institute for Human Settlements (IIHS) visited MWC in September 2012. After his visit, he wrote: “An excellent, educative visit for me. Not only is the physical development impressive, but the very thought-provoking discussion with Sangeeta and her colleagues was enjoyable. A big thank you.”  Maheshwar Sahu, IAS, Principal Secretary, Industries and Mines, Government of Gujarat, visited MWC in October 2012

Partnering Activities at Mahindra World City Jaipur

MWCJ recently partnered the NASSCOM CEO Forum, in Gurgaon. Vaibhav Mittal, Head BD & Marketing, MWCJ, highlighted the changing face of its capital, Jaipur – India’s fastest growing IT hub and the advantages at MWCJ – corporate India’s largest IT SEZ.

MWCJ’s participation in the FORHEX Fair, a handicraft fair organized in Jaipur by the Federation of Rajasthan Handicraft Exporters, presented the MWC team with an opportunity to promote interaction between handicraft manufacturers and exporters.

MWCJ participated in the 6th edition of the Jewellers Association Show (JAS) 2012, in Jaipur. It witnessed over 28000 visitors and showcased the Gems & Jewellery SEZ of MWCJ as being the perfect platform for such events.

MWCJ organized a dedicated Road Show-cum-Networking Reception for Jaipur’s CA fraternity, at which the launch of the Domestic Tariff Area and the Gems & Jewellery SEZ was announced, thus opening up exclusive opportunities for CAs and Financial Advisors to partner with MWCJ in its growth trajectory.

MWCJ participated in TiE Delhi - NCR’s annual flagship event ‘Entrepreneurship – Thriving in Chaos’, in New Delhi, which set the vision for transforming India through entrepreneurship. It gave MWCJ excellent visibility and also offered the team good opportunities for networking and business discussions.

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SECTOR BRIEFS

New Beginnings at Mahindra World City, Jaipur Laxmi International Export has started operations in MWCJ’s Handicraft Zone. The production facility at MWCJ is spread over three acres, with an in-house facility for wood seasoning and chemical treatment to make wood moisture-free, using eco-friendly chemicals.

ICICI Bank, India’s largest private sector bank by way of market capitalization and the second largest overall in terms of assets, started operations on an 11-acre site in MWCJ’s Domestic Tariff (DTA) Zone. This site will serve as the Bank’s northern hub.

GirnarSoft has started construction at MWCJ’s IT Zone on a 2.5 acre site. At an investment level of Rs. 6 crores, this is part of the company’s global expansion plans. When ready, it is expected to employ around 400 people.

Information Technology Union Minister Milind Deora Visits MSat Vizag City Centre

Shri Milind Deora, Hon’ble Union Minister of State for Information Technology & Communications and Shipping, Government of India, visited the Mahindra Satyam Vizag City Centre, on January 2, 2013. He met with Mahindra Satyam’s leaders, A. S. Murthy, CTO; Vissu Kandukuri, Vizag Location Head; Ravichandra Kolluru, Location Leadership Council Chairman and others leaders. The Mahindra Satyam teams presented the company’s plans for Tier II cities, with specific emphasis on its growth plans for the Vizag Centre.

Shri Deora also visited the construction site for Phase II, as well as the offices of the business associates. His interaction with them was the highlight of the event. He spent over 40 minutes understanding and appreciating Mahindra Satyam’s work in IT as well as the economic activity that it generates in the neighborhood. He evinced interest in the CSR activities being done as part of the company’s Good Corporate Governance and its efforts towards giving back to society.

Focus on Cyber Security

Lucius Lobo, Security Practice Head (Tech Mahindra and Mahindra Satyam) recently released a free ebook on security, titled “Stay Safe Cyber Citizen” . It focuses on cyber security for individuals, consumers, traders, corporates, parents, bloggers and social networkers, using simple examples and real life incidents of key risks and practices to remain safe online. The book is a useful security awareness tool.

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SECTOR BRIEFS

Fightback is Gaining Followers!

CanvasM has built the FightBack mobile application (www.FightBackMobile.com) to facilitate women’s safety. This solution uses mobile capabilities like GPS, SMS and GPRS, along with email and social media integration, to help the user in times of crisis. The application tracks the user’s location and with the press of panic button, SOS SMS and emails are sent to selected friends and family who have been registered with the application to inform them about alerts and also to share the alert’s location.

The FightBack mobile app also helps in identifying unsafe areas in a city, based on Alerts data, so that such areas can be avoided. At the same time, it can be used to improve the infrastructure of the identified places to make such places safer for women.

FightBack has vast applicability and it is not just limited to women. It can be used by anyone who is vulnerable and needs immediate help – elderly people, people with serious health issues and by enterprises to ensure their employees’ safety. It supports a wide range of devices with different OS, resolution and capabilities to maximize its reach on such devices. Have you downloaded the app yet?

An Olympian Visits Tech Mahindra

Col. Rajyavardhan Singh Rathore, the Indian shooter who won the Silver Medal at the 2004 Summer Olympics in Athens and is the recipient of some of the highest civilian, military and sports awards recently visited the Noida TechM office to support the team in their endeavour to ensure the safety of women and raise social awareness through the FightBack application. He was impressed by the application and its features and expressed interest in being associated with the TechM team. In an inspirational interactive session, he shared his experiences on his journey and his success story from Army man to an Olympic Silver medalist. His personal stories of army courage and valour touched the audience, which gave Rathore a standing ovation. “I would have come here even if not invited because I believe that you are developing the future by enabling the technology and bettering the lives of the common man,” he observed.

Tech Mahindra Team Pledges Support

Tech Mahindra Associates supported Breast Cancer Awareness Day or ‘Pink Day’ across locations. They came dressed in pink and pledged their support by making donations to aid the fight against breast cancer.

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QUALITY FOCUS

An In-depth Focus on Quality

39 participants from Corporate HR embarked Mahindra Rural Housing on the MQW Journey. Finance Ltd. attended the 36 Corporate HR team 14th batch of the ‘Concept members attended and Practice of Daily the 30th batch of the Work Management and ‘Achieving Excellence Standardization’ program through MQW ’ program conducted by Samir conducted in Mumbai by Khachane, DGM - MQW in Anjanikumar Choudhari, Ahmedabad. Director - MIQ and Samir Khachane, DGM - MQW. 21 participants from AFS and Swaraj Division successfully completed the fifth batch of Quality Management in New Product Development program. This was an intensive five-day competency development program conducted at MIQ, Nasik, by faculty P.N.Lahane and Hemant Urdhwareshe .

21 participants from Systech More Quality Training Programs Sector companies like MUSCO,  26 participants from Mahindra Finance, Mahindra Insurance, Mahindra Holidays, Mahindra Gears, Mahindra Mahindra First Choice Services and Wheels and the Spares Business Unit attended Composites, Mahindra Sanyo the 31st batch of the ‘Achieving Excellence through MQW’ program conducted by Special Steel & Mahindra Anjanikumar Choudhari, Director - MIQ and Samir Khachane, DGM – MQW, at MIQ, Forgings attended the 26th Nasik. batch of Mahindra Yellow Belt (MYB) program conducted  26 participants attended “Operational Excellence for Young Engineers” program at Pune. The key objective conducted at MIQ,Nasik. The faculty members were D Chhibba, S S Narayan, Rohit of this program was to Pathak, Sandip Kulkarni and Dattaprasad Ghate. provide exposure on Quality  MIQ successfully completed a two-day program on “PFD, PFMEA, Control Plan & SOP at Management & a Systematic Mahindra Sanyo Special Steel under the Change Management Initiative. The faculty, Mr. approach to Problem Solving Sharathchandra Peddi from MIQ trained 19 participants from various departments. using QC tools. Faculty  members were Sharath 23 participants from AS, Swaraj Division, Mahindra First Choice Wheels Ltd, Mahindra Chandra Peddi and Mangesh Shubhlabh Services Ltd, Mahindra Holidays & Resorts India Ltd and supplier companies Chirekhani from MIQ. successfully completed the 2nd batch of the Six Sigma Black belt program conducted at MIQ, Nashik. Faculty members were Rajinder Singh, Rohit Pathak, Sharath Chandra Peddi, S S Narayan &. Anil Sachdev. 42 ISSUE 4, 2012

AWARDS FOR EXCELLENCE

Greentech Environment Gold Award for Swaraj Plant II Swaraj Division Plant II beat competition from 276 other companies to bag the Greentech Environment Gold Award, for its environment management system. The award was presented during the Greentech Environment Conference in Hyderabad.

Nishitha Nandi, DGM - Maintenance and Vishal Sharma, Safety Officer, Plant II, receive the award from Dr. Bhaskar Chatterjee, Director General & CEO, Indian Institute of Corporate Affairs.

Gold Awards for Swaraj QC Teams at ICQCC 2012

Two Swaraj Division Quality Circles - Revolution from Plant 1 and Lakshya from Plant 2, under the stewardship of Ashutosh Tripathi, Plant Head – Plant II, bagged Gold Awards at the International Convention of Quality Control Circles (ICQCC) 2012, held in Kuala Lumpur, Malaysia.

Automotive Supply Chain Excellence Award

The Automotive Sector was awarded the Automotive Supply Chain Excellence Award during the 6th Express, Logistics & Supply Chain Conclave. M&M has won this award three times in the last four years, with Hero Motor Corp. being the joint winner this time.S. K. Krishnan, Vice President – Demand The Auto Sector team with their awards. Chain Management, AS, was recognized as ‘Supply Chain Visionary of the Year’ in the Manufacturing Industry Segment.

Mahindra Powerol HUPS Business Chosen as Power Brand 2011-12

For the second successive year, the Mahindra Powerol HUPS business has been chosen by Indian consumers as a ‘Power Brand 2011-2012’ in the ‘Electrical Components & Power Products’ category. The ‘Power Brand’ title was won for the intelli series, which is the most intelligent and innovative inverter

available today. P. Palaniappan, Business Head & Sr. VP, Powerol, receives the Power Brand 2011-12 Power Brands is a consumer-driven research activity on India’s most award from Film Actor Prateik Babbar and powerful brands, undertaken by Planmann Media. Research is conducted by Mr. Ashwani Arora, Jt. MD, Daawat. the Indian Council of Market Research (ICMR)).

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AWARDS FOR EXCELLENCE

A Series of Mahindra Innovation Awards Presented

Anand Mahindra, Chairman & MD, Mahindra Group, felicitated the following winners of Mahindra Innovation Awards during the RISE Awards ceremony.

Mahindra Logistics

After three rounds of rigorous internal and external evaluation, Mahindra Logistics won two prestigious Platinum Awards at the Mahindra Innovation Awards 2012. These awards were for:

 Delivery Model Category for the project ‘Continuous Innovation in Bolero Body Shell Movement from Nashik to Haridwar’ (left).

 Business Model & Partner Network Category for the project ‘Collaborative Partnership Between Mahindra Logistics and Glovis India Pvt. Ltd.’ (right).

TPDS FD CDMM

Two teams from TPDS FD CDMM bagged Mahindra Innovation Awards in the ‘Offerings’ Category. The Gold Prize was bagged for the project, Mahindra PRRa (Pre-Cooling, Refrigeration, Ripening & anti-aging) – Revolutionizing Agri Supply Chain. The Bronze Prize was bagged for the project, ‘Flexible Wheel Ballasting Arrangement for Tractors’. Mahindra Navistar

Alternative thinking by Arvind Sawant and Mangesh Kohad led to Mahindra Navistar Automotives Ltd. (MNAL) bagging a Mahindra Innovation Award 2012. Their winning concept was ‘Use of Hexagonal Concept in Hub Design’ in the ‘Offering’ category.

Changing the hub design to the universally accepted optimized hexagonal shape increases the component strength by 20-30%, reduces its weight by 15-30% and does not jeopardize hub strength. This concept is protected by the Design Registration granted by the Indian Patent Office in 2011 and a global patent has been applied for.

Mahindra Hinoday Mahindra EPC Mahindra Hinoday’s Foundry Mahindra EPC’s Division bagged the Bronze innovation for remote Mahindra Innovation Award monitoring and 2012 in the Process Category, control of solar PV for ‘Developing Different Cases plants bagged a in New Grade Austempered Bronze Innovation Ductile Iron and Machining for Award in the Offerings Category. Assembly’.

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AWARDS FOR EXCELLENCE

Mahindra Vehicle Manufacturing

MVML’s U202 team won a Bronze at the Mahindra Innovation Awards 2012, for incorporating 4 vehicle models with 100+ variants on a single assembly line. The team is seen receiving their award from Anand Mahindra, Chairman & MD, Mahindra Group.

Mahindra Vehicle Manufacturers Limited (MVML), MVML Chakan Victories Chakan, notched up a series of victories...

MVML Paint Shop won the ‘Manufacturing Leadership Award’ at the Industry 2.0 Manufacturing Innovation Conclave.The winning paper focused on ‘Integrated Heating and Cooling Systems for Paint Shop.’ The award was received by Sairam Vedapudi, Sr. GM – Manufacturing, MVML, Anant Khond, HOD, Paint Shop (45 JPH) and Piyush Thakar, Sr. Mgr, Paint Shop (45JPH).

MVML IT bagged the prestigious ‘Infrastructure Award 2012’ at the CIO100 Symposium & Awards 2012. The award was MVML won a series of awards at the 27th Chapter of the received by B. Venkatakrishnan, IT- Head, Quality Circle Forum of India. MVML.

Asian Quality Leadership Award for MIQ

The Mahindra Institute of Quality (MIQ) has been awarded the Asian Quality Leadership Award for ‘Quality Excellence in Teaching and Learning Practices’. Faiza Al Sayed, Board Member, Dubai Chamber of Commerce & Industry, presented this prestigious award to Rajinder Singh and commended MIQ for enhancing learning experiences.

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TechM Wins ’Corporation of the Year’ Award

Tech Mahindra (Americas) Inc. recently received the ’Corporation of the Year’ Award for 2012 from the Greater Dallas Indo-American Chamber of Commerce in Richardson, Texas. This award recognizes TechM for creating jobs and opportunities in the American market, for actively participating in the trade between India and America and for making contributions to the

commerce in local markets and growing business for member companies. Mrs. Nirupama Rao, Indian Ambassador to the US, TechM was also hailed as the ‘Employer of Choice’ in the region, having presents the award. inducted the first batch of ITPians from local universities. ‘IT Pride of Karnataka’ Award for Mahindra Satyam

At a recently concluded IT business event held in Bangalore, Mahindra Satyam was adjudged the ‘IT Pride of Karnataka’ by the Government of Karnataka and Software Technology Parks of India (STPI). This award is in recognition of Mahindra Satyam’s contribution to the IT sector in Karnataka. It was received by Satbir Kohli and Prabhakar Kanagarajan on behalf of the company. This indeed represents a great RISE moment for Mahindra Satyam.

MSAT & TechM Rank Among Top 3!

Mahindra Satyam and Tech Mahindra ranked among the top three companies in the KPMG European Service Provider Satisfaction Survey 2012. All the clients surveyed in the UK & Ireland, the Nordics, Belgium, Netherlands, France, Germany and Switzerland expressed satisfaction with MSat and TechM across multiple performance indicators

Mahindra Lifespaces Wins CII-ITC Sustainabil- ity Award

Mahindra Lifespaces’ strong commitment to sustainable urban living was recognized at the CII-ITC Sustainability Awards 2013, New Delhi, when Pranab Mukherjee, Honourable President of India, presented the company with a Certificate of Commendation. “This recognition encourages us to continue our focus on Shri Pranab Mukherjee, Honourable President of India, presents responsible urbanization,“ said Anita Arjundas, MD & the CII-ITC award to Anita Arjundas, MD & CEO, Mahindra Lifespace CEO, Mahindra Lifespace Developers Ltd. & Member of Developers Ltd. the Group Executive Board.

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Auto Division Nashik Plant Victories

 The CII National Award for Energy Management 2012 Trophy & Certificate of Excellence was presented to Team Nashik by Dr. Ajay Mathur, former Director General, BEE, Ministry of Power, GOI.

 The Nashik Plant team won a Special Commendation at the Golden Peacock Occupational Health & Safety Awards 2012. The Certificate of Special Commendation was presented by Dr. Bhisma Narain Singh, former Governor and Union Minister. These awards received entries from 253 companies. The top 21 were short listed by judges, comprising eminent personalities from the Environment, Health & Safety fields.

Ramesh Yadav, Dy. Manager – Mfg. (Press PU), Nashik Plant-1 won the ‘Promising Engineer Award 2012’ conferred by the Institution of Engineers India, Nashik Local Centre. It was presented by Rajendra Singh, the ‘Water Man of India’. Also seen on the dais are Dilip K. Sen, Vice President, L&T and Sanjay Londhe, Chairman IEI, Nashik Local Circle.

Kavita Raut, who recently received the Arjun Award from the President of India, was felicitated at Nashik Plant, along with Monika Atre, Sportsperson and Vijender Singh, their Coach.

Winners in the i4 Final Competition were (from left): Team Chetak from the Bolero TCF – Winner, Team Pragati from the Verito Body Shop – 1st Runners-up and Team ‘Lakshya’ from the Scorpio/Xylo TCF – 2nd Runners-up.

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A Series of Awards for Mahindra Hinoday

IGBC-India Platinum Rating for Mahindra Reva In recognition of its constant focus on innovation and clean technology, Mahindra REVA’s new green manufacturing facility in Bengaluru became the first automobile manufacturing facility in India to be awarded a ‘Platinum’ rating by the Indian Green Building Council (IGBC-India).

This plant is equipped with sophisticated, eco-friendly amenities that redefine automotive manufacturing. Every REVA car built here will be Born Green, possessing one of the lowest “dust to dirt” (a term denoting a vehicle’s entire lifecycle) carbon footprints of any car in mass production.

Mahindra Hinoday’s Mahindra Hinoday’s Magnetic Product Division received Foundry Division the Mahindra bagged the Industry Safety Award for 2.0 ‘Manufacturing ‘Most Improved Leadership Award’ for Plant’. This award a presentation on the was shared with theme of “Leadership the Auto Sector’s Through Smart Thinking”. Magnetic Product

The award was presented at the Manufacturing Division. Innovation Conclave 2012, in Mumbai.

Mahindra Hinoday Magnetic Mahindra Hinoday’s Product Division’s Magnetic Magnetic Product Induction Lighting brochure, titled Division won the ”Shine...and Rise”, received the Mahindra Group Bronze Trophy for ‘Best Corporate Sustainability Award Communication Brochure of for ‘Progressive the Year’ from the Association Performer’. of Business Communicators of India (ABCI), at its 52nd Award function, held in Mumbai, in November 2012.

Chandrakant Lavate of Mahindra Hinoday’s Magnetic Product Division, received the Gunwant Kamgar Puraskar Award 2012, from the Maharashtra Kamgar Kalyan Mandal, Government of Maharashtra, in recognition of his exceptional service record, discipline and participation in social service activities.

The award was presented to him on November 24, 2012, in Mumbai, by Hasan Mushrif, Minister of Labour, Maharashtra State.

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ESOPS Award Winners

The Esops Award winners of 2012 with Chairman Emeritus Keshub Mahindra and Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, M&M Ltd. An esteemed jury comprising Nayantara Sabhavala, social development consultant, Prakash Jha, film maker and social activist and Dr. S. Parasuraman, Director – Tata Institute of Social Sciences, chose the following winners for the Mahindra Group’s ESOPS Awards, which recognize outstanding community work:

Auto Sector Nashik and MVML Chakan were declared joint winners in the Factory locations category, for the former’s ‘Prayas’ project which focuses on HIV/AIDS awareness & rehabilitation and the latter’s ‘Bandhan’ project which focuses on healthcare for women and children in surrounding villages. Esops Star Performer Awards went to: Factory Locations: MSSCL – Bhopal, AFS, Farm Division – Jaipur and Mahindra Forgings – Chakan. Non-factory Locations: MWC – Jaipur, Mahindra Lifespaces and Mahindra Towers – Worli.

Winning Kaizen from AD Nashik

Auto Division’s Nashik Plant bagged the Champion of Champions Trophy and a Rs. 50000/- cash award at the 12th TPM National Conference for the Kaizen titled ‘Defect phenomena elimination – Wrong badges fitment on Scorpio & Xylo Variants’ in the The prize for the winning Kaizen is Manager Category. The Kaizen team at the Scorpio/Xylo TCF display the presented by the VP - Sona Koyo Steering ‘Champion of Champions’ Trophy. Systems Ltd.

National Award 2012 for Mahindra World School

Mahindra World School received the National School Sanitation Award 2012, in recognition of noteworthy steps taken towards betterment of the sanitation system in the school. The school was ranked amongst the top 6 schools in India, and was at the top position in Tamil Nadu for these awards, which have been instituted by the Central Board of Secondary Education (CBSE), in association with the Ministry of Human Resources Development, the Ministry of Urban Development, Government of India and Deutsche Gesellschaftfür Internationale Nirmala Krishnan, Principal, Mahindra World School, receives the award from Shri M.M. Pallam Zusammenarbeit (GIZ) GmbH. Raju, Honourable Minister for Human Resource Development, in New Delhi.

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High Score for Mahindra Finance

Mahindra Finance bagged a series of prestigious awards in the recent past...

 The First Runner-Up Trophy in the ‘NBFCs – Asset Backed Lending’ category at the 2nd CNBC TV18 Best Bank and Financial Institution Awards, in association with MCX Stock Exchange.

 The inaugural Porter Prize in the category ‘Creating Distinctive Value’. There were 121 entries, out of which 28 companies were short listed for the final awards and seven companies were selected for the Porter Prize by the Jury.

 The Golden Peacock HR Excellence Award 2012. These Awards, instituted by Institute of Directors, are regarded as the ‘Holy Grail’ of Corporate Excellence worldwide.

 A ‘Silver Award’ at the 52nd ABCI (Association of Business Communicators of India) annual awards in the Corporate Website category.

 The process of EMLAP integrated with HHD, Vazhithadam, Meyavanam, CIBIL, E-Parichay and Multilingual Communication, as a group called ‘MF-Me-ALAM’ has been adjudged one of the ‘Top 2 Most Innovative Projects in India’ by PC Quest.

 ASIAN BFSI Awards for ‘Best Use of IT in Investment Banking’ – Suresh A. Shanmugam and ‘The Innovative Leader Award’ – Khalid Abdul. The awards were presented at a function held in Dubai.

Dual ITNEXT Awards:  ITNEXT - Pocket CIO Award, which went to Ranganathan N and Mayank Mishra  ITNEXT - Infrastructure Award which went to Mayank Mishra

The Government of India, Ministry of Information Technology and Communications has noticed Mahindra Finance’s pioneering efforts in providing innovative rural solutions and wants these initiatives to be extended further.

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More Awards for Mahindra Finance A series of other awards won by Mahindra Finance and its team members included:  The DATAQUEST Business Technology Excellence Award 2012 was bagged by the BITs team for MIS through the Business Intelligence tool MF - Sanjaya.  The EDGE (Enterprises Driving Growth and Excellence) Award was won for the Dealer Portal, BLZ-Connect and MF Eka initiatives, as well as for best use of technology to solve business problems, improve business competitiveness and deliver quality ROI to stakeholders.  Mahindra Finance was ranked 264 in the ET500 list of ‘India’s biggest 500 companies in 2012’. The company also featured in the ET500 list of ‘Star Trek: The Dazzling Dozen’.  In the first Investment Banking Awards by Businessworld (along with Bloomberg) the Mahindra & Mahindra Financial Services Limited QIP, managed by Kotak Mahindra Capital and JM Financial was adjudged the ‘Best QIP of the Year’.  MRHFL won the Golden Peacock Innovation Management Award 2012.  Three IT-NEXT 100 CIOs awards were won by Khalid Abdul, Priyanko Banarjee and Shridhar Kamble.  Suresh Shan bagged the EMC Transformer Award, which felicitates IT leaders who have transformed their business with the judicious application of IT.  At ‘CFO Next 100’ Saurabh Dharadhar, Prashant Khanchandani and Dinesh Prajapati were selected among the top 100 mid- level finance professionals, who demonstrate leadership potential to become Chief Financial Officers.

AS Bags ARE-QP Award

The Automotive Sector (AS) recently bagged the Asian Network for Quality Recognition Excellence in Quality Practice (ARE-QP) Award which recognises Asian organizations which have promoted quality practices which are effective in delivering business results and are repeatable through the creation of systems and innovations in TQM promotion. AS was nominated for this award based on the successful deployment of the following unique initiatives:  The Mahindra Quality System Journey  Quality Planning in New Vijay Kalra, Sr. VP - Manufacturing Operations (AD) and Subir Das, VP Product Development. AS was chosen for the award by a process of nomination by the - Business Excellence, receive the Indian Society of Quality and final selection by the ARE-QP Committee chaired by Prof. Shu ARE-QP Award from Mr. Qi Weiming, Chairperson ANQ.. Yamada from the Japanese Society of Quality Control. The awards were presented at in a glittering ceremony during the ANQ Congress 2012 in Hong Kong, which saw participation from eminent international Quality professionals.

A Series of Awards for Comviva

November 2012 witnessed Comviva, the global leader in providing mobile financial and VAS solutions, winning the World Communication Award 2012 for its mobiquity®mTicketing services to Bangladesh Railways in collaboration with the country’s two leading mobile operators. Tech Mahindra Limited holds a majority stake in the company. Comviva’s mobiquity®mTicketing solution allows consumers to quickly and conveniently book and buy intercity train tickets using their mobile phone. Users can either purchase the ticket using their prepaid mWallet account or over the counter at an authorized operator outlet.

The same month witnessed Comviva bag three Aegis Graham Bell Awards – the ‘Innovation in mCommerce’ award for its mobiquity® mobile payment solution, its Hola! social networking app and its Managed VAS business model. These awards honour outstanding contributions in the fields of Telecom, Internet, Media and Edutainment.

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Zest Big Beach Resort Team Wins Mahindra Veerta Award

Keshub Mahindra, Chairman Emeritus, Mahindra Group, presented the Mahindra Veerta Award 2012 to Ramalingam V.K., in recognition of the selfless acts of bravery demonstrated by the staff of the Zest Big Beach Resort, Pudducherry, on the night that Cyclone Thane hit the resort. Honours for MWC, Chennai

Mahindra World City (MWC) Chennai, won a CNBC AWAAZ Real Estate Award 2012 in the category ‘Best Project Execution – National’. The CNBC Awaaaz Real Estate Awards are among India’s biggest and most credible real estate honors. Over 8000 projects across 12 cities were evaluated for these awards on the basis of criteria such as quality of project, customer satisfaction and efficiency, etc.

MWC Chennai was awarded the ESOPS Star Performer Award 2012 - Runner Up for Excellence for its ESOPS activities in the category of Non –factory location (1- 50 employees).

Mahindra Logistics is a Winner Bags Zee Business Brand Excellence Award

The Mahindra Logistics Limited (MLL) brand won the Brand Excellence in Logistics Award at the Zee Brand Excellence Awards, 2012. These awards, presented under the umbrella of the ‘World Brand Congress’ and ‘Stars of Donovan Neale-May, Executive Director, CMO the Industry Group’, recognise brands and marketers which have achieved Council (USA) presents the award to Pirojshaw extraordinary success from innovative and effective marketing practices. Sarkari, CEO, MLL and Huafreed Nasarwanji, Head – Marketing.

Best Auto 3PL Company of the Year

Mahindra Logistics Limited (MLL) was the winner of the ‘Best Auto 3PL Company of the Year’ award, in the 6th Express, Logistics & Supply Chain Awards, presented in Mumbai. These awards impartially evaluate and recognize excellence in supply chain management, third party logistics and various supporting segments.

The award was received by Pirojshaw Sarkari, CEO, Mahindra Logistics (second from right).

Employer Branding Award

Team HR from Mahindra Logistics was a winner in the Regional Round of the Employer Branding Award 2013 in the ‘Innovation in Retention Strategy’ category. The award ceremony was held at Pune. MLL now moves on to the National Round.

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Mahindra Quality Way – Cycle 4 Awards

Representatives from the award winning companies with Anand Mahindra, Chairman & MD, Mahindra Group, and Anjanikumar Choudhari, Director MIQ.

The fourth Mahindra Quality Way (MQW) Awards were presented at the Mahindra Group’s annual Mahindra Rise Awards function, held in Mumbai on November 20, 2012. These awards encourage Mahindra Group companies to ‘Rise’ to higher levels of business excellence by adopting the MQW in all their processes and operations. They recognize achievements in instilling an organization-wide culture of continuous improvement to drive business performance. Mahindra Intertrade Limited (MIL) was assessed at Stage 4 in Mahindra Quality Way Cycle 4.

Anjanikumar Choudhari, Director MIQ, gave the welcome address, briefed the audience on the 2012 MQW assessments and shared appreciation from Group CEOs about how MQW has helped to improve their processes and business results.

Anand Mahindra, Chairman & MD, Mahindra Group presented the MQW Awards for Cycle 4.

Mahindra Forgings bagged a Gold Award. Twenty-three companies were assessed in Cycle 4 and 7 companies were awarded trophies based on the MQW awards criteria.

IMCR-CRE Awards Presented

Joint IMCR-CRE Award functions were recently held at M&M’s Mumbai, Nashik, Nagpur, Zaheerabad, Rudrapur and MRV locations. It saw participation from 800 AD and FD participants. The award function at Kandivili Plant was inaugurated by R Sridhar, Sr. VP - Strategic Sourcing and Vasudev Tumbe, Ex. VP - Accounts & Finance, AD

During F12, around 80 teams across various locations have implemented about 700 projects. Some of the IMCR-CRE Award winners with their trophies.

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Honours for Mahindra Powerol

Mahindra Powerol won the Master Brand Award presented by the CMO Council during the World Brand Congress 2012, in November 2012. Donovan Neale May, Executive Director, CMO Council (USA), presented the award to Joy Ghosh, Sr. Manager, Brand, Mahindra Powerol.

Mahindra Powerol’s Northern Region Customer Care team received the prestigious ‘Value Business Partner’ award from Bharti Infratel for displaying excellence in Service Performance in the Jammu & Kashmir, Haryana and HP Circles. Senior Bharti Infratel executives acknowledged Mahindra Powerol’s contribution towards achieving 99.97% uptime – the highest in the history of the Jammu & Kashmir Circle. The award was presented at Bharti Infratel’s Employee Communication Forum ‘UTSAV H1’, held in Chandigarh, on October 19, 2012. Warm congratulations to the Northern Region Customer Care team, headed by V.K. Jain, Vivek, Harpreet, Vinod and Ishwar.

A Bonanza of Awards for Mahindra Partners SAFEGE Global Award

MACE’s Karnataka Agribusiness Project emerged as the Final Winner in the ‘Innovation and Diversification’ category in the SAFEGE Global Awards, presented at SAFEGE’s Senior Executives Global Conference. This award was contested by over 40 global SAFEGE offices, branches and subsidiaries.

MQW Award

Mahindra Forgings bagged a Gold Award at the fourth Mahindra Quality Way (MQW) Awards. These awards were presented at the annual Mahindra Rise Awards function.

ESOP Star Performer Award

MSSCL Bhopal was adjudged as the Gold Winner in the ‘Factory Location (1-50) employees’ category at the ESOPs Star Performer Awards 2012.

CMO Asia Retail Excellence Award

Mahindra Retail won the ‘Retailer of the Year’ award, in the awards hosted by Asia Retail Congress and the Chief Marketing Officer (CMO) Council.

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MVML in the Limelight

The Mahindra Vehicle Manufacturers Ltd. (MVML) IT team won six EDGE 2012 Awards at INTEROP 2012, a prestigious business technology event in the IT industry.

An IT case study won the First Prize at the ‘LAKSHYA 2012 – On the Job Achievers’ contest hosted by National Institute of Industrial Engineering (NITIE), Mumbai. The case study was titled ‘Future Ready QMS – Digital Traveler Card MVML’s case study titled Management’. ‘Maruti Lanka’ won in the Special Jury Case category at ASM MVML hosted the College’s MINDSCAPE 2012. 10th Auto Sector Inter Plant Fire Drill Competition and also bagged the prestigious Rolling Trophy of the year.

The IT team recently bagged two Dnyaneshwar S. Botre from XUV Manufacturing Today 2012 Awards BIW and Umesh M. Gore from in the Large Enterprise category - Construction Equipment have qualified for the prestigious World Skill Council Runners-up awards for ‘Excellence Competition to be held at Leipzig, in Innovation’ and ‘Excellence in Germany, in July 2013, thanks to Technology Adoption’. Dnyaneshwar S. Botre Umesh M. Gore their excellent welding skills. Winning FES Displays at PAU Kisan Mela

FES bagged the ‘Best Stall’ Award at the Kisan Mela, organized by PAU (Punjab Agricultural University) in Ludhiana, in September 2012. FES also bagged the Best Stall Display Award at the AGROTECH 2012 Exhibition, organized by CII, in Chandigarh, in December 2012. 55 ISSUE 4, 2012

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IIA Excellence Award for M&M

The M&M entry on the new Audit-cum-Rating and Grading Template in three key companies - MMFSL, Mahindra Holidays and Mahindra Rural Housing – bagged the 2012 IIA Excellence Award in the category ’Most Innovative Use’. The award recognized how Mahindra Group companies are using tools/ techniques/ processes creatively and innovatively to achieve increased efficiency, decreased risk, new audit areas and more. The award was presented to Mario Nazareth, Executive Vice President, Corporate Management Services and Group Chief Internal Auditor, during the annual convention of the Bombay Chapter of the Institute of Internal Auditors.

CII Design Excellence Award 2012 for Mahindra Construction Equipment

Mahindra Construction Equipment won the CII Design Excellence Award 2012 in the Interactive Media & Interactive Design category for its Interactive Electronic Sales Guide Book ‘eTALK’. This sales tool has been designed for front-line salesmen to help explain the benefits and features of Mahindra EarthMaster to prospective customers. It can be viewed at http://www.mahindraearthmaster.com/online_demo. The award was presented at the 12th edition of the CII Design Excellence Awards 2012, held during Dheeraj Agrawal, CE – Marketing, receiving the Award from Adi Godrej, the CII NID Design Summit, at Le Meridian in New Delhi, on December 13, 2012. Chairman, Godrej Group.

M&M Wins CII ‘SUSTAINABILITY PLUS’ Rating

M&M Ltd. has been awarded a Sustainable Plus rating – the world’s first Corporate Sustainability label – by CII. This signifies that the company is sustainable, responsible and well-governed.

The evaluation process was based on global standards and the top 100 Indian companies by Market Capitalization were rated sector-wise. M&M was rated No. 1 in the Transport Equipment Sector, in the Gold Category and secured 9th place.

MTWL Wins Award for Social Performance

The Mahindra Two-Wheelers Limited (MTWL) team is regularly engaged in various CSR activities. In recognition of the team’s whole-hearted efforts, MTWL was recently awarded the ‘First Runner-Up’ Award at the Amity CSR Conclave 2012, in the Large Scale Industry category. Over 100 companies were nominated for these awards in the categories of Small, Middle and Large Scale Industry.

At the prestigious Sports Meet organised by Industrial Sports Association, Pune four MVML Associates won accolades in the Weight Lifting and Best Physique categories. Manoj Thorat Nitin Jadhav Kishore Dhotre Nikhil Ogale

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SUSTAINABILITY

1st Mahindra Group Sustainability Awards Presented

To mark the completion of five years of the Sustainability Journey, the Mahindra Group Sustainability Awards have been instituted and will continue as a part of the annual RISE Awards. Seventeen businesses, all part of the Triple Bottom

Line Reporting as per the GRI The 1st Mahindra Group Sustainability Award winners with Anand Mahindra, Chairman & MD, Mahindra framework for the year 2011- Group and the Awards Jury. 12, were assessed for these awards by the the Corporate Sustainability Team and KPMG. The Jury comprised of Ulhas Yargop, S. P. Shukla and Ranjan Pant.

The winners were:  Grand Master Award: Farm Equipment Sector, M&M Ltd.  Progressive performer: Mahindra Hinoday, Magnetic Products Division  Game Changer Award: Mahindra Reva  Change Agent Award: Govind Pitre.

Energy Conservation Training Seminar at MIQ

The Mahindra Institute of Quality and the Corporate Sustainability Cell jointly conducted a Training Seminar on ‘Energy Conservation’ at MIQ Nasik, towards enhancing energy conservation knowledge to enable effective asset selection, resource utilization, process optimization and operational efficiency. The focus was on reduction of Electrical and Thermal Energy. Technology advances and their rapid deployment in Indian industry in new asset selection as well as retro fitment were covered. A Faculty and participants of the Energy Conservation Training Seminar. spectrum of Energy Conservation topics was covered by an internal faculty from Mahindra Group as well as by external experts.

The seminar, conceived and co-ordinated by Deepak Chhibba from MIQ and Anand Marathe from the Corporate Sustainability Cell, was attended by 30 participants from Mahindra Group Companies. They have identified projects which they can implement at their own locations. The feedback was positive and the training seminar was given an overall rating of 4.3 on a scale of 1-5. Sustainability Capacity Building Workshops

The Corporate Sustainability Team conducted five Capacity Building Workshops in in four different zones. These workshops witnessed participation from around 250 people and covered a few elements of sustainability, focusing on the current trends, drivers of sustainability and the importance of sustainability to the Mahindra Group.

Sustainability Initiative by Mahindra Logistics

As a part of Sustainability Month, eco-friendly posters with the oath on sustainability were sent across all MLL offices. This activity was conducted to set an example for the employees and other companies to practise and exhibit green behaviour. During the event, the efforts of fleet drivers were recognised, for their contribution towards the success of MLL. 57 ISSUE 4, 2012

PEOPLE INITIATIVES

The Mahindra War Room 2012 is a Grand Success The Mahindra War Room is a platform for future leaders from the country’s top B-Schools to leverage their knowledge and come up with innovative & disruptive solutions for the various businesses of the Group.

Over the years, the Mahindra War Room has become a cult brand in India’s top B-schools. This season saw a commendable increase in participation with 1816 teams against 1246 teams in 2011. Twenty-one teams, each representing a different B-school, battled it out at the semi-finals to reach the top. The theme for this year was ‘Disruptive Innovation’, keeping in mind the Group’s aspiration of being amongst the Top Team Gangs of FMS (Delhi) receives their 50 Most Admired Global Brands by 2021. The case presentations threw light on the kind prize from Anand Mahindra, Chairman & of innovation businesses need to follow in order to achieve the Group’s aspiration. MD, Mahindra Group.

The task was simple and well defined! The students had to present a solution to a business case and convince the jury that they had the most feasible idea with a potential to influence business growth, which the Mahindra Group could consider.

The campus winners from the top 21 B-Schools flew down to Mumbai for the Grand Finale. This year, the Grand Finale was a 2-day event. At the CEO Round, held at Mahindra Towers, Worli, on November 22, 2012, a jury comprising of senior leaders from the various Mahindra businesses chose the top seven teams. The following day these seven teams presented their solutions to a jury comprising Anand Mahindra and the Sector Presidents.

The level of performance of each participating team was par excellence. The frontrunners were neck Prince Augustin, Exec. VP to neck. ‘Team Gangs of FMS’, FMS (Delhi), with a presentation on the agri-business industry emerged - Group Human Capital and Leadership Development, winners of The Mahindra War Room, 2012. Team Bistro from SPJIMR Mumbai, with a presentation speaks at the Mahindra on the Financial Services Sector, finished Runners-up. War Room event. All in all, the Mahindra War Room 2012 was a grand success. I’M Mahindra Programme

As a part of the Rise Transformational Journey, the On-boarding & Induction Program for the Group has been revamped. An ‘I’M Mahindra’ session has been designed for laterally inducted General Managers & above across the Group, to reinforce the indelible ‘RISE’ experience, share experiences, clarify values, strengthen, connect and reaffirm faith in Brand Mahindra, as well as establish networks, and bond through learning.

The I’M Mahindra Programme organized by Group Human Resources at the Mahindra Satyam Technology Centre in Hyderabad witnessed Nandakumar highlighting the USP of the programme, an interactive ice-breaking session by Renu and Sunaina, a series of high-impact experience sharing sessions by senior M&M Group leaders and Rise Stories in Action. Bhanu Sattiraju introduced the Mahindra Satyam Technology Centre. The freewheeling bonfire chat with Ulhas Yargop was a great hit, as were sessions such as “Transforming our Culture – A Rise Story” by Prince Augustin, “Turnaround of Mahindra Satyam – A Rise Story” by Hari T., “Transforming an Emerging Opportunity – Experience Sharing” by Ramesh Iyer and “Rise in Action: Creating a Global SUV – The Story of XUV” by Mahesh Babu.

This program was a great example of synergy between Group HR and MSAT and received an overall feedback of 4.4 on 5.

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CORPORATE SOCIAL RESPONSIBILITY

Social Initiatives from Mahindra Finance

Mahindra & Mahindra Financial Services Limited (MMFSL) sponsored The Lifeline Express Project halt in Puri, which was inaugurated by His Excellency, M.C. Bhandare, Governor of Odisha. Mahindra Finance employees from across the country volunteered their time and energy. During this halt, around 2550 people received medical treatment.  The Lucknow RO visited the Kashi Seva Samiti orphanage in Varanasi and Mahindra Finance employees from across the country volunteered their help. spent time with the young inmates and donated essential items to the institution.  The Bhopal, Head Office and Jharkhand teams visited the orphanage run by the Sisters of Missionaries, the Saint Catherine of Siena orphanage and the Shishu Bhavan orphanage, respectively. They organized games and snacks for the children and donated food, medical requirements and other essential items to these institutions.  Rudrapur volunteers organized a Health Check-up Camp in a transit camp in coordination with Impart and NHRM. Free medical check-ups were conducted and medicines were provided. With the help of NHRM and the Uttrakhand State AIDS Control Society an HIV-AIDS awareness session was also conducted at the same location.  Blood Donation Drives were conducted at the Kolkata, Bhubaneshwar, Assam and Jharkhand ROs.  Kolkata RO arranged a visit to the Municipal School, where tiffin boxes and water bottles were presented. The team also organized a Health Checkup Camp in Gulabati, Joynagar.  The Mahindra Finance team in Bihar successfully conducted a free Health Checkup & Consultation Camp at the Hindu Muslim Ekta Bhawan in October 2012. It benefited around 125 people.  Ahmedabad team members visited an old age home, where they spent time with the elderly inmates, distributed clothes and sponsored lunch. The team also extended financial aid towards repairs of the institution’s gate and walls.

Project Nanhi Kali Wins EIFI Grant

Project Nanhi Kali was recently awarded the Education Innovation Fund for India (EIFI) grant of Rs. 15 lakhs. EIFI is a collaborative project between the Hewlett Packard Office of Global Social Innovation and the India Council for Integral Education (ICIE), an initiative of the Sri Aurobindo Society. It seeks to promote educational projects that use innovative

learning approaches to advance education delivery and reach in India and can be The EIFI grant is presented at an developed and scaled to the next level of operation. awards ceremony in New Delhi.

Mahindra Navistar Team Lends a Hand

 The Mahindra Navistar (MNAL) pre-diwali and pre-Christmas NGO fairs were hosted for the second year in November and December 2012. They provided different NGOs with a platform on which to showcase and sell products made by less privileged members of society and thereby generate income.These fairs were a part of the Young Mahindra Council, Muskaan’s maiden project towards implementing ESOPS.  The ‘Operation Santa’ initiative saw around 200 MNAL employees collect funds to celebrate Christmas with the children of Chaphekar Sanstha, an NGO that rehabilitates children from remote tribal zones in and around Maharashtra.  In association with Akanksha Foundation, MNAL employees – Santosh Kulkarni, Chintamani Mhaskar and Kishore Jadhav – have committed two hours every week for the next six months towards teaching Mathematics to these children. 59 ISSUE 4, 2012

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Swaraj Celebrates Diwali With the Differently Abled

The Swaraj Engines Esops team celebrated Diwali with the children of the Government Regional Institute for Mentally Retarded children. The children presented a cultural program and participated in a candle decoration competition. A rangoli competition was organized for their mothers. Prizes were presented to the winners by the Esops team. Mahindra Hinoday Team in Social Action

Under the Mahindra Hariyali drive, the ESOPs team from Mahindra Hinoday’s Foundry Division organized six tree-planting initiatives at different locations. The same ESOPs team also organised a value education class and a cycle rally for students of the Gram Panchayat School in Urse and a sex education class for over 100 female students.

Tech Mahindra in Action

 Volunteers from Tech Mahindra’s Gurgaon and Noida locations and the Tech Mahindra Foundation (TMF) ran the Airtel Delhi Half Marathon to support Project Nanhi Kali, which educates underpriviledged Indian girls.  The Tech Mahindra Foundation (TMF) supports underprivileged students of Katalyst, a Bangalore organisation which sponsors the fees of deserving girl students. A recent success story is that of Pooja Prakash, who was supported by TMF for a B.E. in Electronics and Communications. Her excellent GMat scores got her calls from 11 US universities and she is now doing an MS at Cornell University, USA.

 Volunteers from Tech Mahindra joined hands with kids from Akanksha Foundation to clean Girgaum Beach in Mumbai, after the Ganpati visarjan (immersion). This was were followed by a treat at a nearby restaurant, where the kids shared their stories. TMF Felicitates Shikshak Samman Award Winners

The Tech Mahindra Foundation (TMF) felicitated the winners of the Shikshak Samman Awards 2011-12, in Delhi. TMF has instituted these awards, in partnership with the Municipal Corporation of Delhi, to honour outstanding teachers at Delhi municipal schools. Dr. Kiran Walia, Minister of Education, Social Welfare, Women & Child Development & Languages, presided at the event and expressed appreciation of this initiative. Thus far, 110 MCD teachers have been honoured with these awards. Winner Shalloo Sakhuja receives her award.

Children’s Day Out in Chennai

Esops volunteers from Mahindra World City, Chennai, took 150 children from Grace Orphanage, Chengalpet on a visit to Mahindra World School. Children from both the schools happily interacted with each other.

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Wholehearted MVML Initiatives

 To support the awareness campaign on ‘Use of Helmets’ in the city, Mahindra Vehicle manufacturers Limited (MVML) sponsored 500 Helmets for Pune police.

 MVML hosted the AWIM Chakan Olympics 2012 which saw participation from students from 20 schools.

 A ‘Say No to Plastic Bags’ campaign sensitized city residents to reduce their Carbon Footprint. The team also distributed paper bags made from old newspapers.

 Joining hands with the Nanhi Kali Project to support primary education for unprivileged girls. MVML has adopted 1000 Nanhi Kalis and will monitor and support their education.  MVML conducted a Road Safety Awareness campaign along with PCMC Traffic Police.  A Blood Donation Camp was also conducted.

Founders’ day Celebrated with Social Action

The team at Mahindra Towers, Delhi, celebrated the Mahindra Group’s 67th Founders Day by undertaking a series of social initiatives: Clothing was presented to 200 destitute widows of Vrindavan U.P.; artificial limbs were donated to 10 disabled persons and the Mahindra Hariyali movement was promoted through the distribution of 200 packets of seeds to children of Mahindra Group employees.

Founders Day 2012 was celebrated at the Mahindra Management Development Centre, the Mahindra Institute of Quality, Nasik and at the Bodhi Vriksha with the organization of a Blood Donation Camp. This initiative was a huge success as there was a large number of staff volunteers. Employees register to donate blood. Artificial limbs were donated.

MFCWL Team Interacts with the Aged

The Esops team of Mahindra First Choice Wheels Limited (MECWL) visited the Jeevan old age home in Andheri, Mumbai, in December 2012. They spent time with the 41 senior citizens at the home and donated woollen blankets, clothes and fruits.

MTWL Pune Donates School Kits

MTWL Pune team participated in the ‘School Kit Drive’ to help kids experience the joy of having new study material, by contributing 10 school kits to underprivileged kids. This drive was organized in collaboration with the NGO, Seva Sahyog, for children from slums, schools, and education-support-centers in and around Pune. GippsAero GA8 Airvan Delights Children

The GippsAero GA8 Airvan participated in Funflight Day, a national charity event hosted by the Peninsula Aero Club, to help children and families which have been touched by life-changing illness and adversity. The event witnessed Greg Payet, GippsAero Regional Business Development Manager for Oceania, piloting a GA8 Airvan filled with excited children. 61 ISSUE 4, 2012

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Mahindra Logistics Does Its Bit

Mahindra Logistics (MLL) employees contributed towards organising a lunch for almost 100 orphans and inmates of Christ Faith Home, Manappakkam, Chennai.  MLL also organised free eye check-up camps for drivers and other employees, in Bengaluru and Hyderabad. Complimentary coupons for similar check-ups were given to those who attended the event.

Mahindra Intertrade Reaches Out

 When village Wadhiware informed Mahindra Intertrade (MIL) Nashik that girls could not study beyond Class X as the nearest junior college was 25 km away, the company constructed a building to house a junior college to be run by the Public Trust “Samaj Shikshan Prasarak Mandal, Khalap Tal Devala” that runs the village school.  A ‘Gift a Smile’ campaign during Diwali 2012 saw underprivileged children from the NGO, Muktangan, judging the company’s Rangoli competition.

Partners for a Cause

 Mahindra Partners ran a donation campaign called ‘Gift a Smile’ to felicitate kids from ‘Muktangan’, an NGO for underprivileged children, during the Divali festival. The children were invited to judge the Mahindra Partners’ rangoli competition. They thoroughly enjoyed doing this and thereafter, they shared their dreams and goals with the Mahindra Partners team.  The Mahindra Partners team recently organized their first blood donation camp, at Mahindra Towers. It witnessed enthusiastic participation from employees and 104 donations were receorded. Greening Initiatives

November 3, 2012, witnessed 35 MRV Chennai and Farm Division volunteers planting 200 saplings in the MRV premises.  During the month of June, MLL joined hands with M&M for planting 600 trees in Mumbai, as a part of the sustainability initiative on World Environment Day (WED) Celebrations. AFS trucks displaying the social message went around the city spreading awareness. A Certificate of Appreciation was awarded by the United Nations Environment Program (UNEP) to MLL for this initiative.  MIL, Nashik planted 1400 trees under project Hariyali in the nearby Gonde village.  MSSCL, Kanhe planted 1300 trees in two phases during the months of August and September, 2012 in village Bhaje, Taluka Maval and Kashal Bhoyare school which are all in the vicinity of the plant.

62 ISSUE 4, 2012 CORPORATESOCIAL SOCIAL RESPONSIBILITY STATUS anand mahindra @anandmahindra Well done Anita! Living up to the company’s name.. “MahindraLifespaces gets CII Sustain- ability Awardhttp://www.mahindra.com/News/Press-Releases/1358226618 … …

MahindraRacing @MahindraRacing We have crossed the 600,000 fans milestone on Facebook. Thanks for your support!

MahindraFirstChoice @MFCWL The First and the only Double century by a Multibrand used car company in India...... Mahindra First Choice Wheels... http://fb.me/J6eyIFHh

Ankur Vohra @ankurvohra @anandmahindra Was proud to see Mahindra EPC represented@WFES2013, Abu Dhabhi. Feels good when an Indian Company Competes Internationally! anand mahindra @anandmahindra Mothers know best! @akbarali003 just got my new XUV500, Awe- some Car.My Mother Loves it n said it is a car made for a true Indian :) Thank you

Rohan Pitre @cric_buff @M2WScooters I’m a rodeo owner from 3 years! And lemme tell you, even now it has a pick-up which will put activas & access to shame

Henry Foy @HenryJFoy Encouraging news for @MahindraRise @anandmahindra -Ssangyong posts largest % jump in UK regs in 2012 http://www.smmt.co.uk/wp-content/up- loads/pr-5095-New-car-regs_Full-year-2012_Final.zip … (h/t @EdConwaySky)

63 ISSUE 4, 2012 Created by the Mahindra Rise team