ISSUE 3, 2013 ISSUE 3, 2013 WHAT’S INSIDE?

Mahindra Partners: Bright Prospects Ahead

Excitement-packed AQ Grand Finale 2013

Mahindra Tractors' Mega Customer Meet in Zaheerabad

Tech Mahindra & Juniper Networks: Strategic Alliance

New MUSCO Stampings Plant Mahindra Everyday

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CONTENTS

QUALITY COVER STORY 05 FOCUS 46 A peek into the glamour, speed and As ever there was a sustained focus on drama of the World Racing Quality with awards, in-depth training Championships and the Mahindra and quality assessments being part of Racing team’s performance therein. this focus.

PEOPLE SECTOR BRIEFS 15 INITIATIVES 48 A round-up of what the past quarter Innovative people-building initiatives held for the 's diverse were held across the Mahindra Group sectors – new products, awards, – workshops, people interactions and conferences and collaborations. much more.

CORPORATE AWARDS FOR SOCIAL EXCELLENCE 39 RESPONSIBILITY 51 A brief round-up of companies and The Mahindra team located around the individuals across the Group which won country and across the globe, reached national and international kudos for out to the less fortunate through a exceptional achievement. series of caring initiatives.

Please write in to [email protected] to give feedback on this issue. ME TEAM

Associate Editors: Zarina Hodiwalla, Darius Lam

Automotive Division Amit Agarwal Information Technology Bonita Fernandes Ritesh Gaind Vrinda Pisharody Rajeev Malik After-Market Defence Systems Preeti Nair Geethu Menon Sanjit Tiwari Pavithra Kamdadai Tushar Dharkar KVN Prasad Sustainability Mayank Maini Venecia Paulose Poonam Bagwe Pooja Thawrani Systech Corporate Social Responsibility Anita Beri Swapnil Soudagar Gilroy Correia Farm Division Mahindra Partners Sharmila Subramanian Rujuta Nadkarni Ritu Yadav Nitin Pandey Infrastructure & Realty Edited and Published by Roma Balwani Phiruzi Kasad Rishika Mehrotra for Mahindra & Mahindra Limited, Gateway Two Wheeler Subrata Sengupta Building, Apollo Bunder, 400 001. Stella Rozario Anurag Vijay Editorial and Design Consultants: Corporate Communication Services Financial Services Hospitality Charandeep Chawla Sarita Srikanth For employees of the Mahindra Group and for Sheetal Choksey private external circulation only, through the Mahindra Group.

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EDITORIAL

Team 's effort and hard work has begun to pay off with the team putting up a strong performance during the 2013 season. This includes a historic podium finish at the recent Malaysian race and qualifying on pole at the Netherlands race earlier this year. Remarkably, the new MGP30 racing bike is doing so well that other teams are now lining up to buy it from Mahindra Racing.

Dear Readers, Mahindra aspires to be among the most admired global brands within the next decade and one of the key elements of this strategy is our participation in the World Motorcycle Racing Championship (MotoGP) with Team Mahindra Racing. The cover story in this issue of ME takes a closer look at the team, its origins, objectives, growing pains and the development of its new racing bike. All the effort and hard work has begun to pay off with the team putting up a strong performance during the 2013 season. This includes a historic podium finish at the recent Malaysian race and qualifying on pole at the Netherlands race earlier this year. Remarkably, the new MGP30 racing bike is doing so well that other teams are now lining up to buy it from Mahindra Racing. Our Special Feature is an interview with Zhooben Bhiwandiwala and Parag Shah of Mahindra Partners, in which they discuss the company’s investing philosophy, overall structure, major businesses and future growth plans. The company is particularly excited about leading the charge into alternate energy with its Cleantech venture that is developing solar energy projects across the country. The Trend Watch column focuses on the evolution underway in the automotive finance business, particularly with the advent of new technology. This is helping financiers deliver solutions that meet the needs of increasingly demanding customers. The current slowdown notwithstanding, the industry looks to have a bright future ahead. We also have a series of stories from International Operations about how Mahindra is expanding or consolidating its global presence in the Automotive and Farm Equipment sectors. The Group is already present in over 100 countries around the world and this number only looks set to grow in the future. The Mahindra Group has received numerous awards and accolades, including the prestigious ‘Champion of Champions’ trophy at the recent Association of Business Communicators of (ABCI) awards, while Mahindra Finance bagged ‘Asia’s Most Promising Brand’ award presented by the World Consulting and Research Corporation at the Asian Brand and Leadership Summit in Dubai recently. We hope you enjoy reading this issue and look forward to your comments and feedback. Regards,

3 ISSUE 3, 2013 STOP PRESS

Mahindra Racing Creates History at Malaysian Grand Prix ahindra Racing, the only Indian manufacturer in International Grand Prix Motorcycle racing, Mcreated history at the Malaysian Grand Prix in Sepang, when rider Miguel Oliviera finished 3rd on the podium, among 32 riders in the Moto3TM World Championship. Starting from the 4th position on the grid, Oliviera finished just 0.408 seconds behind the winner. He also set the Circuit lap record, his third this year after the Mugello and Assen rounds. The result is a historic landmark for Indian motor sport history, as a motorcycle developed by an Indian company has finished on the podium at the World Championship. The Mahindra MGP30, which is still in its first year of development, was designed and built in record time over the winter. It has threatened top machines ever since its debut.

Arthur Sissis Joins Mahindra Racing Team Australian Arthur Sissis (18), will join the Mahindra Racing team from the 2014 season, in place of Efren Vasquez. He has competed in the Moto3 category from the 2012 season and was earlier part of the Red Bull Rookies series. “I’m really happy to join Mahindra – it’s a very good team and it’s great to be riding for an Indian manufacturer,” says Sissis.

Mahindra Group Wins 10 ABCI Awards, Bags 3rd Consecutive ‘Champion of Champions’ Trophy

he Mahindra Group won 10 awards at the 53nd Roma Balwani, Chief Group TAssociation of Business Communicators of India Communications Officer, receiving the (ABCI) Annual Awards Night, on October 18, 2013, in ‘Champion of Champions’ Trophy from Chief Guest, Dileep Padgaonkar, former Mumbai. Editor, The Times of India. The ABCI is India's largest non-profit organization for business communications professionals. It is the only association of its kind in India to promote excellence in business communications and has nearly 1,000 members. The Awards night was preceded by ‘Comfest’, a convention that brought together the finest minds in the communications business on a shared platform to discuss key communication insights.

The team from Mahindra Members of the Group The team from TechM receives awards for Brochure Design and Logistics receives the Corporate Communications team receive the Corporate Film. Film award. Ezine award.

Naresh Patil from the Darius Lam receives Group Sustainability Subrata Sengupta of Mahindra Zarina Hodiwalla receives the award for Web Office receives the The team from Mahindra World City Pvt. Ltd. receives the award for Table Communication - Online award for Environment Finance receives the award the award for Prestige Calender on behalf of on behalf of the Auto Communications. for Corporate Website. Publications. . Sector – Bolero

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COVER STORY

Mahindra Racing dramatically improved its performance during the 2013 season, with its MGP30 racer in the leading pack at most races, including this one at Catalunya in Spain.

he World Motorcycle Racing Championship instantly evokes images of glamour, speed and drama where modern day gladiators riding high tech machines 150 million households. It’s a platform where the best Tbattle it out on the best racing circuits in the world. motorcycle manufacturers in the world compete.” It is in this intensely competitive world of MotoGP that The strategic objectives of Mahindra Racing are two-fold; Mahindra Racing recently made Indian motorsport history to showcase Brand Mahindra and the Mahindra Group’s by claiming its first ever podium finish. technology capabilities on a global platform and to develop Portuguese rider, claimed third place high-end two wheeler technology that would eventually be at the Malaysian Grand Prix in October, riding the new incorporated into Mahindra Two Wheelers’ future product and still under development Mahindra MGP30 racer. This line-up. momentous achievement marked a high point in the short yet eventful journey of Mahindra Racing, which is India’s Steep Learning Curve first and only motorcycle constructor competing at the During the 2011 and 2012 seasons, Mahindra Racing highest level of international motorcycle racing. went through a steep learning curve. Choonia explains, “It The team began competing in the FIM MotoGP World was the first time in not just our Group’s history but also in Motorcycle Racing Championship from the 2011 season. our nation’s history that an Indian company had attempted The racing project in our Group had, however, been formally to do something like this.” launched the previous year at the annual Blue Chip Senior The team was learning every step of the way – from how Executives conference held in Malaysia, with the objective of to run the day-to-day operations of an international racing building Brand Mahindra on the global team, to how to develop a competitive world class racing stage. machine. These learnings were absorbed for the 2013 According to Mufaddal Choonia, season for which Mahindra Racing decided to partner with CEO, Mahindra Racing, “We realized renowned Swiss racing firm, Suter, to develop an entirely that racing was a brilliant platform new machine. to take Brand Mahindra to the world since MotoGP is telecast Developing the MGP30 in more than 209 countries with Discussing the development of this new racing bike, the live feed going to more than Choonia explains, “While we have extensive product

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COVER STORY

development expertise within the Mahindra Group, we had MES were based at the Suter offices in Switzerland from never attempted to develop a racing motorcycle in the past. October 2012 to January 2013, and worked closely with Thus, it was critical to have the correct technology partner Suter to develop the new bike. for our racing business. Suter Racing is a Swiss company that has had a lot of success in international Grand Prix The 2013 Season racing. They have been the Constructor Champions for With the development completed, Mahindra Racing entered the Moto2 (600cc class) for three consecutive years – the 2013 season in the Moto3™ class with its own new 2010, 2011 and 2012. They have excellent skills in engine 4-stroke, single-cylinder, 250cc motorcycle, the Mahindra development and do a lot of third party development work MGP3O. This new machine has helped to dramatically for some leading OEMs in Europe. This made us choose improve the team’s performance in the championship. Suter as our strategic partner for our Moto3 project.” Experienced Spanish rider, Efrén Vázquez (27, from The two companies worked very well together and Bilbao) is teamed with Portuguese teenager, Miguel Oliveira according to Choonia, “It has been a great experience (18, from Pragal near Lisbon) both of whom have put in working with Suter. They are a team of highly motivated strong performances throughout the current season. individuals, very focused on the job at hand.” Apart from the historic podium finish at Malaysia, the Exploiting synergies with other companies in our Group team has been recording consistent Top 5 finishes and was another aspect Mahindra Racing leveraged. Mahindra has already achieved two circuit lap records during the Engineering Services was brought on board and they have season. In addition, Mahindra Racing placed 3rd in the played a key role in the development of this new Moto3 Constructors Rankings during the current season. racer, handling the entire project management. Their vast Other highlights include bagging the pole position start experience in providing engineering services to leading in the race at Assen in The Netherlands. Even more OEMs around the world proved very valuable in developing remarkably, all this has been achieved in the first year of the Mahindra MGP3O in record time. Three engineers from the development of the new bike, which was still on the Technical Specifications: MGP30

Max Speed: 235 km/h + Brake rear: Brembo with single Brembo disc Acceleration: Suspension front: Öhlins TTX Upside Down Front Fork 0 -100 kmph: 3.1 seconds Suspension rear: Öhlins TTX Single Shock Absorber 100-200 kmph: 9.5 seconds Tyres front/rear: Dunlop 95/70-17 / 115/70-17 Top Speed in Gears: • 1st – 130 km/h Wheels front/rear: OZ 2.50 x 17 / 3.50 x 17 • 2nd – 154 km/h Weight: Approximately 80 kg • 3rd – 173 km/h Exhaust System: Akrapovic • 4th – 191 km/h • 5th – 209 km/h • 6th – 235 km/h Engine: Single-cylinder 249cc DOHC four-stroke, with finger follower valve train; butterfly throttle body with twin electronic fuel injection Bore x stroke: 78 mm x 52.2 mm Engine management: Dell’Orto Chassis: Aluminium perimeter frame with adjustable steering head and adjustable swing arm pivot position Clutch type: Wet multi plate Fuel capacity: 10 litres Brake front: Brembo radial caliper with double Brembo disc

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COVER STORY

drawing board in October 2012 and actually unveils the assembled for the first time only in January Mahindra Racing bike in 2013! Valencia in 2011. “To be honest, we have achieved a bit more than we had planned to but having said that, the difficult part begins now, when we have to convert all these good finishes into regular podium finishes,” says Choonia. Silverstone Media Ride A day after the recent Silverstone MotoGP race in the UK that was held on September 1, a very select group of highly experienced Indian and international journalists actually got a once-in-a-lifetime chance to ride the new MGP30 racer on the circuit to experience the technology and capabilities of the bike for themselves. Without exception, they were all stunned by the incredible performance and agility existence. It is very precise and has an impressive sense of grip and stability while cornering.” Being the first Indian Bike India Editor, Aspi Bhathena, gave the MGP30 company to participate a huge thumbs up saying, “This is one of the best in the world’s most I have ridden and Mahindra Racing needs to be given a big pat on the back for creating a real work of prestigious two-wheeled art.” race series is a matter Among the international journalists there was equal of great pride. Mahindra admiration for the MGP30 with ex-MotoGP rider Steve motorcycles compete Parrish saying he “was stunned by the MGP30. It’s so with the best in class and it capable, well-specced and full of surprises.” Meanwhile, is an ideal opportunity for us to showcase our French journalist, Thomas Baujard praised the entire strengths in the domains of engineering and experience saying, “Everything from the location, the professionalism of the mechanics, the quality of the technology. MotoGP is the ultimate test for equipment and the help and dedication of the official riders the finest talents in motorcycle racing and an was exceptional.” immensely popular championship with a cult following. Our participation will help to enhance Competing in Italian National Motorcycle the power of global branding for the Mahindra Racing Championship (CIV) Group. Apart from MotoGP, Mahindra Racing also competes in the Anand Mahindra Italian National Motorcycle Racing Championship (CIV). In Chairman & MD, Mahindra Group the 2012 CIV season, Mahindra Racing competed in the 125 GP Class and became the first team from India to win of the bike. Take Autocar India for example which said, an international motor sport event, eventually recording six “Every lap on the MGP30 has been just pure reaction; the victories from eight races and securing the Constructors’ bike’s abilities are immense. I am plain awestruck. This Title as well that year. finely honed ultra precise, purpose built bike wears the In the 2013 CIV season, the team entered the Moto3 Indian tricolour and is doing our country proud in the ultra (250cc – 4 stroke) class with talented riders, Andrea competitive world of international road racing.” Locatelli (16, from Alzano Lombardo) and Michael Rinaldi Overdrive India was equally effusive saying, “The (17, Rimini, Emilia-Romagna) and made Indian motorsport MGP30 is an extremely impressive racer and is a credible history by winning the prestigious Constructors Title for the competitor in the absolute top flight racing class in second consecutive year. Both Locatelli and Rinaldi finished

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COVER STORY

Mahindra Racing plays a very important role in achieving our Group Aspiration of being among the 50 most admired brands in the world in a decade. Mahindra Racing participates Mahindra Racing riders in the FIM MotoGP World Motorcycle Racing Efrén Vázquez (right) Championship and the Italian National and Miguel Oliveira (left) with Bike India editor Motorcycle Racing Championship (CIV), two of Aspi Bhathena at the the toughest road racing championships in the Silverstone Media Ride world. And we have brought laurels to India event in September. and the Mahindra Group. This year, Mahindra Racing won the Constructor’s Championship at 2014 season. There are orders expected from other the CIV and our rider, Andrea Locatelli won the teams as well. Riders Championship. Not only that, our other Choonia explains, “Due to the encouraging performance rider, Michael Rinaldi stood 2nd in the Riders of our riders and our bike, there is now demand coming Championship – a clean sweep. in from other private teams in the Moto3 class, who want We are also extremely encouraged by the to buy and run the Mahindra MGP3O as their official bike. In fact, we have already sold our first two bikes to a team response the team has been getting on the called Ambrogio Racing and September 2013 onwards, social media networks globally, with the team’s four Mahindra machines are competing on the Moto3 grid official Facebook page crossing 1 million 'likes' in the World Championship. We have also signed a Letter recently. I am sure that all our colleagues will join Of Intent (LOI) with Team CIP for the 2014 season, so next me in cheering Mahindra Racing as we continue year we will see at least six Mahindra MGP3Os on the grid, our exciting journey as the only Indian bike including our own.“ manufacturer in International road racing and The sale of the MGP30 is a special moment of pride for Mahindra Racing since this is the first time in history that keep the Mahindra flag flying high globally. foreign teams in the most competitive motorcycle racing S P Shukla event in the world are using a bike made by an Indian President, Group Strategy & Defence Sectors, manufacturer. Chairman, Mahindra Racing and “I would say this is almost something historic for the Chief Brand Officer, Mahindra Group Indian automotive industry, now that we are looking at manufacturing our bike in greater numbers for supply to other teams as well,” explains Choonia. the season in first and second place, completing a clean sweep of sorts. Highs and Lows Discussing his personal highs and lows at Mahindra Racing, An Expanding Customer Base Choonia says there have been plenty. “Racing is all about Recently, Mahindra Racing embarked on an exciting ups and downs and that to my mind is the real challenge initiative, breaking new ground as an Indian Constructor. of the sport – having the ability to take continuous highs The team achieved yet another milestone for Indian and lows. The personal highs for me clearly have been our automotive engineering when Ambrogio Racing – a team podium finish in Malaysia and pole position this year at in the Moto3 World Championship – decided to buy the Assen and then to see two more Mahindra bikes that were MGP3O racing bikes as their official racing motorcycle, bought by a customer, racing together on the grid. As a becoming Mahindra Racing’s first customer. Mahindra manufacturer of racing bikes, that’s the ultimate high.” would also be supplying its racing bike to another team – He continues, “On the other hand, a large part of the this time a French one called Team CIP Moto3 from the

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COVER STORY

around the world. Mahindra Racing even The MGP30 made history by qualifying in pole position at the has a mobile app which can be easily Netherlands MotoGP race at the Assen circuit in June this year. downloaded on smart phones, allowing the growing fan base to keep track of developments on the move. Mahindra’s bold decision to compete in the world’s toughest motorcycle racing championship has won the team prestigious awards including the 'ZigWheels Motorsport Award of the Year 2012’, and the NDTV Car and Bike Awards 'Mobil 1 Motorsport Award of the Year 2012’.

Racing to the Top Looking ahead to the 2014 season, Choonia comments, “We hope to keep giving everyone in Mahindra and our fans across the world more and more reasons to cheer. Our next target is definitely to 2012 season was very difficult for us since it was the first bag spots on the podium on a regular basis. We also hope year of the new 250cc we will be able to start winning some races next year. class and we had to face a lot of challenges Team Mahindra Racing in a celebratory mood at the Qatar race. in trying to bring our bike upto the desired level of performance and reliability with the technology developed by an Italian company. People in the paddock told me to give up, saying it would be difficult for an Indian company to compete at this level. Many in the paddock also doubted my personal capabilities to lead the project, since I do not have a racing background at all. However it was precisely these taunts that egged us on and fueled our desire to keep on improving and showing what we Indians are Naturally, the team plans to keep developing the bike capable of achieving.” throughout the winter and has plans for some serious upgrades on almost all the parts of the motorcycle – most Millions for Mahindra Racing importantly the engine. The team also has a massive and growing presence on “2014 should be a year where we should strengthen social media with over one million fans on Facebook who our presence and come one step closer to fighting for the keenly follow the team’s performance on race tracks World Championship title,” says an optimistic Choonia.

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COVER STORY

of course we will need to continue to work because the ME recently spoke with other teams never stop so neither can we. Mahindra Racing rider Miguel What are some of your favourite racing circuits? There is not a particular circuit which I especially like to Oliveira about his experiences ride on because every circuit is good. Maybe Valencia is the circuit which is not the best because we ride there a during the 2013 season. lot of times and it turns at the end a little bit boring but it’s the last race of the season and there is always a lot of excitement because of that. So it’s nice to go there. But I would say that Philip Island in Australia and Estoril It’s Really a Pleasure to in Portugal, which is my home grand prix, are circuits that I love to ride on. be Part of this Group Tell us about your personal journey towards becoming a Moto3 rider. I really can’t remember the first time I rode a motorbike Can you tell us about your because I was very young. My father is very passionate time with Mahindra Racing about motorcycle racing and he is the one who encouraged me and pushed me into this sport. during this season? I have developed my passion for motorcycle The experience so far has racing from him and not for football or video been really positive because games or whatever. So it’s been a journey and we started this season I have been developing my skills over the years with a completely new bike. and it’s a kind of a natural process. When you The biggest challenge was start this journey you only stop if you are a bad to make an engine that rider, I have been lucky to make good decisions was fast and reliable which throughout my career and I am very pleased was quite a task for the where I am now. engineers and that turned Is there any message you would like to out really well. I also enjoyed send to the Mahindra Group? working with the team which The only message that I can send is a thank is made up of Italians and you because even though we are on different of course going to India in continents with different philosophies of life it’s January this year to see really a pleasure to be part of this Group. Also, the size and scale of the they have been supporting us no matter what Mahindra Group was also a the result and we are also very grateful to our pleasure. I really feel lucky. fans in India.

Tell us more about your Mahindra experience riding the new riders Efren Mahindra Racing bike? (left) and Miguel use When I first rode the bike during the first tests in the Mahindra February I felt that it had a lot of potential. The bike is Duro scooter still very young at the moment and we do have a lot of to get around the MotoGP development work ahead of us. But it feels really good paddock to ride and we have beaten the Honda bikes in the first during races. races so that has helped to build our motivation levels. The bike has to now improve a little bit on the torque, top end power, improving handling on the corners because there are still some tracks where we struggle a lot. But now I would say the bike is quite balanced but

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SPECIAL FEATURE Mahindra Partners: Bright Prospects Ahead Zhooben Bhiwandiwala, Exec. VP & Managing Partner (left) and Parag Shah, Managing Partner, Mahindra Partners Division, M&M Ltd. (right) recently shared the performance and prospects of the different Mahindra Partners companies.

Can you tell us about Mahindra Partners’ investing philosophy and its overall structure? Mahindra Partners is the Private Equity division within the Group that manages a diverse portfolio of 11 businesses which are both sector and stage agnostic. These are broadly categorized into three verticals with different mandates, viz. incubation businesses such as Mahindra Solar and EPC, Mahindra Namaste, Mahindra Ocean Blue Marine and Mumbai Mantra Media Ltd; growth businesses such as Mahindra Intertrade, Mahindra Logistics, Mahindra Retail, Mahindra Consulting Engineers and Mahindra Conveyor Systems and traditional third-party PE investments such as the East India Company. We have developed a unique approach towards looking at opportunities and managing portfolio companies. We call it the “Mahindra Partners Way”, which is a blend of best practices of the Mahindra Way of innovation, synergy, governance and values and the rigour of the PE industry for achieving operational excellence. Can you elaborate on some of your major businesses, their current and future plans? Mahindra Intertrade is transforming itself from a steel services vendor to a value-adding product company. Mahindra Logistics is another portfolio company whose goal is to be India’s leading, most preferred, integrated logistics service provider and Mahindra Retail aims to be the most preferred retail brand in the maternity and kids’ space, with a global footprint. What is the current status of your solar business and its growth plans for the future? Our Cleantech business comprises of the development entity and the EPC business. We have close to 40MW of operating assets on ground as part of the development entity, while the EPC business has commissioned 66 MWs with another 40 MW under execution. Our EPC team has earned the distinction of being the first to commission under JNNSM Phase I & II, and has been recognized by the Ministry of New and Renewable Energy for this achievement. The EPC team, in partnership with Mahindra Powerol, has successfully introduced a hybrid solar solution for powering telecom towers. Going ahead, we will continue to focus on solar EPC with the aim of being the preferred solar EPC player in India and plan to establish a presence in solar markets outside India. Our long term goal is to create the largest ‘Indian Green EPC’ company with world class system integration and service capabilities across various sectors, including renewable energy, water, energy efficiency, etc. Apart from utility scale businesses, we have recently forayed into offering off-grid solutions through Mahindra ekoSol, by which we plan to offer energy efficient solar and lighting products. Overall, the Cleantech business truly incorporates all attributes of the ‘Rise’ philosophy. What are the emerging trends in solar and renewable energy in India and globally? Surging energy demand, rising energy prices and energy security concerns will continue to drive the move towards a renewable energy driven, low carbon economy. Renewable energy is still expensive in most places, which means majority adoption will be based on policy drivers. But with scale and technology advances, the price difference per unit between conventional and renewable will continue to fall. Onshore Wind and Solar continue to attract the maximum investment in the renewable space. Onshore Wind of course has the longest track record and hence, carries the lowest technology risk. Off-shore Wind and geothermal are attracting a lot of interest but the technology and execution risks are higher and hence investments will be limited in the short term. Biomass power will continue to exhibit a steady growth, however, this will be very region-specific. Solar in particular is already at grid parity in certain areas of Europe and the US. The main driver for this has been the decrease in module costs by about 30%. With further technological breakthroughs on the efficiency side and BOS cost optimization, the economics of Solar PV are expected to improve further. In India we already have a solar power installed base of 1.8 GW and the MNRE is targeting 10 GW by 2017. In terms of tariffs, one can easily look at inflation-adjusted tariffs of about Rs. 6-7 per unit. This means we are almost at par with industrial tariffs and it is likely that the next phase of solar installations in India will be driven by economics in terms of Rs. per KWH, rather than Government policy.

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SPECIAL FEATURE

How do you view government policy towards solar and other renewable energy? The Indian Government did an excellent job in promoting both the solar and wind spheres. The National Solar Mission gave the solar industry the right start. Of late, there are broad concerns around how the Central Government will continue supporting the solar industry, as well as the off-takers ability of the state DISCOMS. Domestic manufacturers are also demanding a more favourable market scenario through domestic content regulations. These issues, if addressed through a hybrid policy and fiscal mechanisms, will go a long way in addressing the concerns of financiers of solar projects. Tell us about your ‘Project Namaste’ CSR initiative. The Mahindra Group has decided to venture into vocational or skill training, in partnership with the Naandi Foundation which is a leading social sector organization. Mahindra Namaste aligns with the Mahindra Rise philosophy by focusing on sustainable livelihood through education and training. The Mahindra Group has strong operational experience in skill training through the Mahindra Pride Schools, while Naandi has experience in scaling up and managing such large operations. The venture aims to leverage on the respective expertise of both M&M and Naandi. The project will be risk-mitigated by three pilots before a large scale entry and will offer courses in Retail, Hospitality, IT/ITES and Automotive industries. The first pilot, started in , is focusing on IT/ITES and Retail courses. In addition, the venture has great potential to leverage the synergy within Group companies such as AFS, Mahindra Retail, and Club Mahindra, with whom the venture will work closely.

TREND WATCH Automotive Finance Gets Tech Savvy This column by Darius Lam, Associate Editor, focuses on automotive issues.

The automotive finance industry in India is rapidly maturing in the way it is using technology to deliver precisely what customers expect in terms of the product, service and overall user experience. The increased use of technology and expansion of the retail network by manufacturers and financiers has also enabled the customization of products for specific market segments. This is happening just as customers themselves are becoming far more knowledgeable and demanding. Their awareness levels have increased significantly, across both urban and rural areas, and they have begun to aggressively shop around for the best deals in the market. Naturally, this trend gives companies like Mahindra Finance, which is transparent and customer centric, a distinct competitive advantage. The amount of credit taken is usually higher in the case of commercial vehicles with the majority of these vehicles being financed. In the case of private vehicles used for personal transportation, the use of credit is relatively lower. In terms of geography, rural areas usually have a higher proportion of credit off take compared to urban areas. During the past few months, the macro environment has proven to be a challenge for the automotive finance industry due to the lower overall demand for vehicles because of weakening consumer sentiment. In addition, measures taken by the RBI to tighten liquidity and the subsequent increase in interest rates have also not helped the situation. However, many finance companies are absorbing this increased interest cost considering the current demand scenario. According to Mahindra Finance, the interest rates on vehicle loans should remain stable for the next few months at least. However, the current uncertainty in the economic environment makes it difficult to forecast how they will move in the future. Financiers are also using technology to collect vast amounts of data (referred to as ‘Big Data’) that helps them make better decisions in terms of the creditworthiness of customers. Another trend in the industry is the emergence of multiple channels of loan disbursal including branches, agents and electronically, all of which helps to increase the quality of the customer interface. Additionally, companies are also actively experimenting with different models to deliver financial products at a more competitive cost, as customers seek ever better deals. At the moment, the digital medium is being used primarily to create awareness about various financial products as well as for generating leads. However, leading players expect that once this ecosystem matures, customers would start taking loans directly online. However, the proportion of such loans would be small for the next 3-5 years. The future looks bright for this industry whose fortunes are directly linked to that of the automotive industry, which despite its current challenges is set to grow in the long term.

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CORPORATE NEWS

Dr. Pawan Goenka Appointed Executive Director, M&M n September 23, 2013, Dr. Pawan Goenka, Executive Director and President (Automotive O& Farm Equipment Sectors), was appointed to the Board of the Company as Executive Director - the first ED appointment to the Board since 1992. He will now be designated Executive Director and President (Automotive & Farm Equipment Sectors). Commenting on this appointment, Anand Mahindra, Chairman & MD, Mahindra Group, said, “Pawan has played an integral role in transforming the Group’s automotive product development capabilities and has provided growth and strategic direction to both the automotive and tractor businesses. I am confident that he will add tremendous value to the Board by providing fresh insights and invaluable guidance on key issues facing the Company.” “I am truly honoured and delighted to join the Mahindra Board. I am fortunate to have been guided by one of the most respected Boards in the country and have worked with an excellent team in my twenty years at Mahindra. I look forward to the future with a greater sense of responsibility, and will strive to contribute my best to meet the long term aspirations of all stakeholders,” said Dr. Goenka.

Knowledge Sharing Session on New Companies Act, 2013 he Companies Bill eventually became the Companies Act 2013 after Tit received Presidential Assent on August 29, 2013, followed by its notification in the Official Gazette on August 30, 2013. Within a week of its notification, on September 6, 2013, the Corporate Secretarial Department organized a full-day brain-storming session on this Act at the Media Cube, Mahindra Towers. The session began with lighting of the traditional lamp by Bharat Doshi, Executive Director & Group CFO, V. S. Parthasarathy, Group CIO, EVP – Group M&A, Finance & Accounts and Member of the Group Executive Board and S. Durgashankar, EVP – Mergers & Acquisitions & Secretarial and Member of the Group Executive Board. M. R. Bhat, ROC – Mumbai, Guest Speaker for the Session, addressed the audience at length on the Regulator’s perspective on the Companies Bharat Doshi, Executive Director & Group CFO, welcomes M. R. Bhat, Registrar of Companies Act, 2013. Other speakers were eminent personalities from the industry (ROC), Mumbai, with a shawl and a bouquet. like K. Sethuraman, Group Company Secretary and Chief Compliance Officer, Reliance Industries Limited, Shyamak Tata, Partner - Deloitte Haskins & Sells, Amrish Shah, Partner & National Leader, Transaction Tax – Ernst & Young and Sandip Bhagat, Founder, S&R Associates. In attendance were company secretaries, chartered accountants, lawyers and other professionals from a number of companies including Larsen & Toubro, Bombay Dyeing, Kotak Securities, HUL, Tata Capital, Tata Motors, Tata Tele, Crompton Greaves, JP Morgan, Citi Group, etc. There was an overwhelming response to the session and it turned out to be highly interactive. A webcast of the same was arranged for the benefit of employees at Mahindra Towers. Elegant Product Display Elicits Interest at 67th AGM he Auto, Farm Equipment and Two TWheeler Sectors showcased a range of new products & services at M&M's 67th Annual General Meeting, which was held at the Birla Matoshri Hall, Mumbai, on August 13, 2013. The display elicited plenty of interest from visiting shareholders as well as the media. FES displayed Anand Mahindra, Chairman its Cabin Tractor & MD, Mahindra Group, Arjun International reviews the display.

A selection of products on display. 8085 4WD.

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CORPORATE NEWS

The FES Agri Business set-up a Samriddhi Kiosk - a miniature model of the Samriddhi Centre - depicting a wide range of Agri solutions offered to Indian farmers under one roof. AS showcased its e2o, the electric car from MREVA. The Two Wheeler Sector showcased its newly launched Centuro Bike and Rodeo Rz Scooter.

The Samriddhi Kiosk.

4th Successive CIO100 Award for V S Parthasarathy . S. Parthasarathy, Group CIO, EVP – Group M&A, Finance & Accounts and VMember of the Group Executive Board, received the ‘CIO100 Award’ for the fourth time in succession, at the 8th edition of the CIO100 Awards & Symposium, held in , on September 6, 2013. Considered the 'Oscars of the IT Industry', the CIO100 awards, from CIO magazine, are a much sought-after recognition and winners represent the ‘crème de la crème’ of enterprise IT leaders in India. These awards honour leading companies for business and technology leadership and innovations and recognise exceptional contributions in driving business goals through the use of IT. “It is the dedication and efforts that my IT team takes not just to keep the ‘Lights ON’, but to continuously innovate and explore new ‘Engender’ initiatives that make all of us proud at such an event, when I receive the award on their behalf,” said Parthasarathy on receiving the award. With this victory, he has entered the ‘CIO-Hall of Fame’, which identifies organizations that have raised the bar by winning the CIO100 Award four times in consecutive years and those whose work has profoundly shaped the Indian technology-enabled business landscape, demonstrating both creative vision and practical leadership in information technology. All honourees have had significant accomplishments in the innovative use of IT, while consistently demonstrating business impact.

A Series of CIS & Group Security Initiatives he period July-September 2013 saw CIS & Group Security moving into higher gear, with the Trollout of major initiatives… • In a constant endeavor to ensure the safety of personnel, a Public Address system has been installed at Mahindra Towers. Installing this system without hampering day-to-day operations was a true challenge as it comprised of approximately 640 speakers with over 7 km. of cabling. • CIS & Group Security organised a Women Employees’ Safety Workshop on August 7, 2013. It was conducted by a team from CIS. • Independence Day, August 15, 2013, was celebrated at Mahindra Towers, Mumbai, with the traditional flag hoisting ceremony. This was followed by a Medical Camp for residents of the nearby BDD Chawls, during which Dr. S. R. Kakkar and his team of doctors treated 233 patients. Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, M&M Ltd., was present at both events.

MITRA Assistance Helpline Launched ndependence Day 2013 saw the launch of the much-awaited MITRA (Mahindra In Time IResponse & Assistance) - an assistance helpline for employees. This initiative by Group Security is purely voluntary and has initially been rolled out for employees at Mahindra Towers. The service will gradually be available to employees across Mumbai.

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SECTOR BRIEFS AUTOMOTIVE

New Milestone for Small Commercial Vehicles Portfolio ugust 27, 2013, witnessed Mahindra’s small commercial vehicles portfolio touch a new milestone – crossing the A12-lakh vehicle mark on Indian roads. A highlight is the leadership position that is enjoyed in the Pick-up range – with a 58% market share (as per SIAM July 2013 data). With over 12 products across segments, the Company offers the widest range in the small commercial vehicles category – from Pick-ups to 3-wheelers with multiple load carrying capacities suitable for varied consumer needs across urban and rural India. Each product offers a unique value proposition and is targeted at different customer segments to match their specific needs, with minimal overlap. “We are delighted to have crossed the 12-lakh mark in our commercial range of vehicles and we are thankful to our customers for their continued support,” said Pravin Shah, Chief Executive, AS, M&M Ltd. “ Mahindra currently offers the widest range of commercial vehicles to cater to the many and varied needs of its customers, which has been possible due to the customer insights which we have worked upon. Our 250 dealerships with over 1000 service points enable us to reach out to our customers as per their convenience, even in the rural hinterland.”

Scorpio Achieves Sales Landmark ales of over 4 lakh numbers of the iconic Scorpio SUV were notched up as per SSeptember 10, 2013. In fact, the Scorpio rules Indian roads, outselling all SUVs and MUVs in several states and transforming the SUV space in the country. The Scorpio has evolved with the changing lifestyles and aspirations of customers with a 'go anywhere attitude', resulting in its growing popularity. Its iconic status can also be gauged from its 2 million plus fan base on Facebook and its popularity on the Scorpio YouTube channel which has garnered over 4 million views. Besides, there is an array of impromptu fan clubs initiated by customers in the virtual and real worlds.

Mahindra e2o Launched in Nepal ahindra Reva unveiled its all-electric, zero-emission M‘Mahindra e2o' in Kathmandu, Nepal, on August 1. It then went on sale at Agni Energy Private Limited (AEPL), Mahindra Reva’s dealer in Kathmandu. "The Mahindra e2o is our humble effort to usher in positive change in the lives of our customers. EVs have always had the potential to emerge as a serious alternative to fossil fuel driven vehicles," said Dr. Pawan Goenka,

The Mahindra team at the launch of the e2o in Nepal.

Chairman, Mahindra Reva Electric Vehicles Pvt. Ltd. "With the Mahindra e2o we have taken the lead in creating a comprehensive ecosystem to nurture sustainable mobility solutions and have also firmly placed a choice in the hands of our consumers. They now have the opportunity of shaping the future of mobility as we know it today." "The Mahindra e2o is a very real solution to power personal mobility for a sustainable future, especially to help preserve the fine ecological balance of the Himalayas," said Chetan Maini, CEO, Mahindra Reva Electric Vehicles Pvt. Ltd.

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SECTOR BRIEFS AUTOMOTIVE

Mahindra Reva Organises Freedom Rally in o create public awareness about rising fuel prices and ever- Tincreasing pollution, Mahindra Reva organized the ‘Freedom Rally’ - an exclusive rally of electric vehicles in Bangalore for customers of its Mahindra e2o and Reva i. With the theme ‘Drive for a Better Tomorrow’, this rally witnessed the largest ever gathering of the first generation adopters of the green mobility movement in the country. It was a day packed with fun, games and activities.

Mahindra Reva and Carzonrent to Transform On-ground Mobility in India ahindra Reva and Carzonrent, leaders in the Cab MRental Industry, announced a strategic partnership to launch the first-of-its kind electric vehicle in the self-drive category in India, on September 25, 2013. As per this partnership, Carzonrent, a pioneer in offering Self Drive services across major Indian cities, will offer the Mahindra e2o for self-drive in New Delhi, Bengaluru and Mumbai at the most economical price ever. Each city will have a fleet size of five e2os to begin with and the service will gradually Chetan Maini, Chief Executive Officer, Mahindra Reva be expanded to all metropolitan cities. Electric Vehicles Pvt. Ltd. and Rajiv Kr Vij, Managing This endeavour aims at transforming the on-ground Director & CEO, Carzonrent (I) Ltd. seen with the mobility segment in India against the backdrop of an Mahindra e2o. alarming rate of increase in pollution and rising fuel prices. It will encourage eco-friendly travel, as well as enhance the infrastructure for charging electric vehicles in India. Over 100 charge points have been established at prime locations in key cities.

Mahindra Trucks and Buses Ltd Media Meet n August 14, 2013, Dr. Pawan Goenka, Executive Director and President O(Automotive & Farm Equipment Sectors) and Nalin Mehta, Managing Director & CEO, Mahindra Trucks & Buses Ltd., held a media interaction at the M&M, Kandivli Plant in Mumbai to make several important announcements: • Rebranding of the trucks and buses post buyout of the Navistar equity in the Joint Venture (the multi-axle trucks will now be called Mahindra TRUXO 25 and TRUXO 31; Tractor Trailers will be called Mahindra TRACO 35 and TRACO 40; and the tippers will be called Mahindra TORRO 25 and TORRO 31). Dr. Pawan Goenka, Executive Director • Intent to demerge operations of its truck and bus business from MTBL into and President (Automotive & Farm M&M, to achieve greater synergy Equipment Sectors) and Nalin Mehta, • Proposed investment of over Rs 300 crores to explore new product lines in the Managing Director & CEO, Mahindra Trucks & Buses Ltd., interact with LCV, ICV and MCV range media representatives. • Plans to invest Rs 200 crores to strengthen current product lineup of trucks and buses, including refurbishing existing LCVs • Resolve to leverage the Mahindra Group network to strengthen the existing 270 authorized service points, 57 strong 3S dealerships and 1,263 roadside assistance points The event was attended by representatives from a large number of important publications, news channels and magazines and even bloggers. The announcements generated tremendous interest amongst the journalists present, which can be gauged by the fact that the question and answer session lasted for over an hour and was followed by individual one-on-one interactions with Dr. Goenka and Nalin Mehta.

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SECTOR BRIEFS AUTOMOTIVE

Excitement-packed AQ Grand Finale 2013

ugust 24, 2013, witnessed enthusiasts from Aacross the Mahindra Group compete at the ultimate auto challenge – the AQ Grand Finale, held at the Kandivili Plant in Mumbai. The top four teams emerged from among 4500 participants across 10 Sectors. Dr. Pawan Goenka, President – AFS, presided as Chief Guest. Also present were AFLC members including Rajesh Jejurikar, Chief Executive, Tractor Mechanization, FD, Pravin Shah, Chief Executive, AD and other senior management members including Prince Augustin, Executive VP - Group HC & Leadership Development, Group HR. Teams were quizzed on the eight mega trends of the auto industry, based on an Ernst and Young study – ranging across Globalization, Standardization, Diversification, Collaboration, Social Media and Rationalization. In a nail-biting finish, Raghavendrarao KJ and R

Raghavendrarao KJ and R Srivatsan from AD Chennai, emerged Srivatsan from AD Chennai, emerged winners of the winners of the first-ever all expenses paid trip to The Tokyo Motor first-ever all expenses paid trip to The Tokyo Motor Show. Show. The 1st runners-up team of Pradeep Kudva and Chetan Kohli from Construction Equipment, FES, Pune, won a Multi Day Expedition by Mahindra Adventure. The 2nd and 3rd runners-up teams of Gurjant Singh and Sreeganesh Kaninghat as well as Arun K K and Thomas Hudson from Chennai, AD, won an adventure packed off- roading experience – the Mahindra Great Escape by Mahindra Adventure. For the first time, the audience received tremendous incentives like Samsung Tabs, AQ merchandise and a unique experience at the Chrome photography booth where they could photograph themselves with smart cars like the Lamborghini Aventador J and other beauties. A mini contest was organized prior to the finals where two Samsung Tabs were distributed based on a lucky draw. A lucky audience member was also quizzed and gifted with Samsung Tab as a birthday gift. In true AQ spirit, the organizing team contributed Rs. 5/- for every registration to the Nanhi Kali cause, leading to the Chief Guests presenting a cheque worth Rs. 22,320 to Roma Balwani, Chief Group Communications Officer & GEB Member.

MTB Launches New Tourister Cosmo Bus ahindra Trucks and Buses Ltd. (MTB) recently launched the new Tourister Cosmo Mbus pan India. This new bus is comfortable and stylish, yet efficient and powerful and is part of the company’s single minded focus to help customers save money and generate more revenue. It is the best business partner for all transport needs and ensures better stability and comfort at various inter-city and intra-city roads. It is ideal for school and contract-related passenger transfer operations wherein safety meets profitability. Till date MTB has launched the Tourister Cosmo bus in 20 cities, at events attended by The traditional lamp is lit to over 1000 prospective customers and 200 financiers. mark the launch of the new Tourister Cosmo bus.

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SECTOR BRIEFS MAHINDRA ADVENTURE

Top Mud: The Great Off-Road Media Challenge 2013

he best of the best battled it out at the inaugural Mahindra Adventure T– The Great Off-Road Media Challenge 2013 – hosted by the Mahindra Adventure Off-Road Training Academy, exclusively for automotive journalists. It witnessed participation from 26 journalists from India’s leading automotive magazines. The 4x4 track at the Igatpuri Engine Plant made for the perfect location with rolling mist, lush green mountains and a challenging terrain. The event was judged by Bijoykumar Y., Manish Sarser, Vinod Nookala and Naresh Bhosle, all of who have been behind the highly successful Mahindra Great Escapes which have been taking India off-road since 1996. Participants were judged on four basic parameters – approach technique, drive-through technique, use of external help and vehicle preservation – which made the competition very technical too. Moreover, there were several ‘obstacles’, none of which was a walk in the park! The first obstacle was dubbed the Blind Zone due to the driver’s inability to see where the vehicle was going because of its steep inclines. But this wasn’t meant to be the tough one and most participants came through without too much fuss. The second obstacle was meant to test team work and technical understanding of rescuing a stranded vehicle. This Rescue Mission was allotted a maximum of 10 minutes, during which participants had to figure the best way to pull a stranded vehicle out from a deep slush pit. Judges kept a keen eye out for adherence to safety and vehicle preservation. This obstacle would later turn out to be the turning point of this year’s trophy. The third obstacle was called the Boneyard. Quite apt, especially, when one saw scattered bits and pieces of off-roaders that had previously tried to conquer this hurdle. Some participants bounced their way through with brute force while others got swallowed by the ruts. The few who fully understood vehicle dynamics, carefully tip-toed their way through and gained points from the judges. When the scorecards were put together, Bunny Punia and Shantonil Nag from team Gaadi.com came out on top, followed closely by Ouseph Chacko and Rahul Kakar from team Autocar. Vikrant Singh from Overdrive took the final podium spot. This, the first ever Great Off-Road Media Challenge, saw some great camaraderie, intense competition and a whole lot of fun. It is a sister event to the celebrated off-road trophy and will be a yearly affair. Team Gaadi.com will have to come back next year to defend their title and from what we hear, fellow journalists can’t wait to have a crack at them.

Mahindra ‘Monastery Escape 2013’ Concludes Successfully

he ‘Monastery Escape 2013’ conducted under the Mahindra TAdventure umbrella brand concluded on August 18, 2013. It witnessed 20 expedition-ready Mahindra vehicles being driven from Delhi to Shrinagar via Leh for over 10 days, in each of two legs of the journey. The convoy traversed some of the highest motorable and most treacherous mountain passes in the world. Pitched as the ‘Drive of a Lifetime’, this event has again captured the imagination of adventure seekers and was run to the standard of a motorsport event, giving participants a chance to enjoy the mountains thanks to well planned halts. “In keeping with our promise of providing adrenaline pumping challenges and escapes, we were pleased to unleash the third season of the Monastery Escape 2013 in association with Woodlands & Servo,” said Vivek Nayer, Chief Marketing Officer, AS. “On popular demand, this year the journey was divided into two parts both via Leh, traversing through some of the most treacherous passes in the Himalayas. The journey also aimed to celebrate incredible India as it passed through some of the country’s most beautiful Himalayan locales.”

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SECTOR BRIEFS FARM EQUIPMENT

FES Launches ‘Mahindra Star’ Dealer Manpower Reward & Recognition Program he Farm Equipment Sector (FES) Channel Care team Tlaunched the ‘Mahindra Star’ Dealer Manpower Reward & Recognition Program in July 2013. This initiative was undertaken for salesmen and technicians working in Farm Division dealerships, to help develop a higher level of awareness about sales, service and quality workmanship. The traditional lamp is lit to inagurate the the ‘Mahindra Star’ The program was formally launched by Bharatendu Kapoor, Dealer Manpower Reward & Recognition Program. VP - Sales, Channel & Customer Care; Sanjeev Goyle, Sr VP - Marketing & Applitrac; Vijay Sharma, Head - Customer Care; the Zonal Heads of the three Zones, namely Sandeep Jaiswal (Zone 1), Sudhir Shah (Zone 2), Sunil Johnson (Zone 3) and other FES Department Heads. The lamp lighting ceremony was followed by the unveiling of the program and the release of the brochure. The Mahindra Star Video was also screened and subsequently shared with the entire FES team. The Senior Management emphasized the importance of the 7000 salesmen and 5500 technicians who are the first interface with the Division's valued customers. FES has, in fact, been market leaders for the past 30 years because of the continuous efforts of this formidable field force, which will now be recognized and rewarded through the Mahindra Stars program. ’ First Mega Customer Meet in Zaheerabad ahindra Tractors recently organized its first Mega Customer MMeet at the recently inaugurated Zaheerabad Plant. On this occasion, Mahindra Tractors’ brand ambassador, Superstar Mahesh Babu was invited to personally hand over the keys of 100 tractors to farmers. This brand association is a result of Mahindra Tractor’s focus on the southern markets and its steady progress towards creating Superstar Mahesh Babu with Rajesh Jejurikar, Chief a young and vibrant brand image amongst the next generation of Executive, Tractor & Farm Mechanisation. farmers.

‘Technology Day’ at & Rudrapur Plants he Farm Equipment Sector’s Central Manufacturing Engineering team Trecently organised ‘Technology Day’ at the Nagpur and Rudrapur Plants, with a focus on Fastening Technology. This unique initiative is a collaborative and synergised effort undertaken by the CME team along with suppliers, in order to increase awareness about the latest and upcoming trends in technology. The objective of this event is to be ‘Future Ready’. This initiative will definitely help the team to drive their crusade of ‘The First Time Right & Every Time Right for Customer Delight’ and help the Division to stay ahead as a leader in its field.

FES Stall Wins at PAU Mela in Ludhiana FES bagged the First Prize for Best Stall at the Punjab Agricultural University (PAU) The FES team receiving the Mela in Ludhiana. ‘Best Stall’ award from The FES stall at the PAU Mela. Dr. B.S. Dhillon, VC - PAU.

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SECTOR BRIEFS FARM EQUIPMENT

Production Milestones

5000th Tractor from Zaheerabad Plant Kudos to the Zaheerabad Plant team which produced the 5000th tractor from this unit on September 7, 2013 – in just four months from commencement of production. It was rolled out by Sachin Tare, Head, SCPC and other members of the Management team.

4,00,000th Tractor from Rudrapur Unit Cheers and congratulations to the Farm Division Rudrapur Plant team, which rolled The proud Zaheerabad Plant team notched up out the 4,00,000th production of 5000 tractors in just four months! tractor from this plant on August 1, 2013.

Warm congratulations to the Rudrapur Plant team.

Women’s Forum Launched at Kandivli Plant Women’s Forum, ‘Urja’, has been launched by the Farm Division Manufacturing team at the Kandivli Plant. It Awas officially inaugurated by Sudhir Pathak, Sr. Vice President (Manufacturing, SCM & CME), in the presence of women colleagues and senior team members including Balkrishna Pattil, Dinakar Khobrekar, Dr. Gajanan Mohod, Jayant Sardesai, S.M. Acharya and the Division's DMT Members. The objectives of this forum will be to groom women employees and provide support and guidance that will help them grow holistically and contribute to the company. Suggestions will also be made towards improvements in areas like Housekeeping, Gardening and Food, which are inherently areas in which women excel. Sudhir Pathak, Sr. Vice President The inauguration ceremony was followed by a bone (Manufacturing, SCM & CME), densitometry check-up camp. inaugurates ‘Urja’.

Punjab Youth Summit 2013 Conducted he Punjab Youth Summit 2013 was Tconducted by Swaraj Division, in order to encourage the youth of Punjab to volunteer for a better India. During this Summit, local challenges related to Health and Development, HIV and AIDS, Sexual Reproductive Health and Rights, Declining Child Sex Ratio, Drugs & Alcohol, Corruption, Millennium Development Goals, Safety for Girls and Entrepreneurial Opportunities were addressed though breakaway workshops. This half-day Summit received a huge response from nearly 1100 delegates, comprising college students aged 18 - 25, from elite and peripheral institutions across the Punjab. It saw keen participation from young celebrities, academicians (deans and principals), society leaders and representatives from NGOs, along with company volunteers.

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SECTOR BRIEFS FARM EQUIPMENT

Swaraj Carries Forward Drug-Free Punjab Mandate session on Drug Use Abuse and Addiction in Punjab, was conducted by A Swaraj, in conjunction with Innovaid Advisory Services, at end-July, 2013. A welcome address by Parmod Lamba, VP – HR, was followed by a participatory discussion facilitated by Elise Collins and Emily Harrison from Innovaid. The session was attended by nearly 30 representatives from civil society organisations of Punjab, who shared their experiences, in an attempt to contain drug abuse in Punjab. TGIF - Fun@Work Initiative Unveiled arish Chavan, COO, Swaraj Division, and SEC Members Hunveiled ‘TGIF – Thank God It’s Friday’, a breakthrough Fun@ Work initiative, on September 27, 2013, at Swaraj Plant 1. TGIF Champions at each plant will conduct fun-based employee centric activities under this initiative. Addressing Divisional Heads, Harish Chavan said, “Adding fun at the workplace through TGIF will make life more meaningful at Swaraj, as officers across the hierarchy will have an opportunity to get Harish Chavan, COO, Swaraj Division, unveils the TGIF involved in this Fun@Work initiative.” Logo at Swaraj M.L.N. Patnaik, DGM - HR, shared the underlying principles and guidelines of this initiative and SEC members unveiled the TGIF logo and the Fun Team Trophy to be given to the best TGIF Team in Swaraj Division. Subsequent to the central launch, the TGIF initiative was unveiled at all Swaraj Plants.

Haritima’ by Mahindra Samriddhi he Haritima Training Programme Ton Predominant Crop Knowledge was initiated in 2011, for Agri competency development of M&M employees & channel partners. It has now moved to a new platform by providing exclusive customized training to various businesses, based on the developmental needs of different sets of people. Around 16 Haritima training programs have been conducted across 8 leading Agricultural Universities covering 6 major crops. Taking forward the learning from earlier programmes, the beginner’s level Haritima training program was successfully organized in collaboration with Anand Agricultural University, in Anand, for the Tractor & Farm Mechanization S&CO team of Gujarat. The one-day programme for 42 participants was designed to enhance competency and knowledge about the cotton crop. Apart from classroom sessions, it included field visits to facilitate practical learning. Team members across all divisions - Samriddhi, Customer Care, Mahindra Vishwas, & Applitrac - participated in this training program.

Mahindra Yellow Belt Training Launched for Agri Business ahindra Yellow Belt (MYB) training was successfully launched for the 1st Batch of 18 trainees Mfrom the Agri Business team. The two-day training program was planned and conducted by Sagar Hongadu, Manager - Business Excellence, Agri & Allied businesses, at EPC – Nashik. Participants also received inputs on EPC’s manufacturing facilities for micro-irrigation products and were taken on a visit to the greenhouse EPC. In addition, there was a discussion on each participant's project and an in- depth exercise on statistical tools with the help of MS – Excel. Participants have now taken up breakthrough Agri business projects. The training received feedback of 4.8 on a scale of 5 and a Caps score of 100.

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SECTOR BRIEFS FARM EQUIPMENT

MSSL Promotes Grape Exports 6 8 50 23 Baltic States Retains No. 1 Spot as Grape Exporter 6 10 Europe ahindra Shubhlabh Services Ltd. (MSSL) showcased its range Mof delectable home grown grapes at Asia Fruit Logistica – Asia’s Middle East largest fruit expo, held in Hong Kong. This is the Asia-Pacific region’s top Portugal event for fresh produce marketing and offers a unique opportunity to Russia interact with customers and suppliers from around 64 countries. 461 MSSL closed the 2013 grape export season with a big bang – South East Asia exporting a record number of 564 containers this year, a 68% growth United Kingdom over last year. The company also spearheaded quality improvement by getting four of its pack houses certified for BRC in the highest Grade - A. These export figures were achieved by taking advantage of the opportunity created by a short supply from South Africa. MSSL’s exports for this year began in December 2012 with the Indian variety of Sharad Seedless being sourced from Nasik and progressed on to Thompson Seedless through January to April 2013, as the supply season unfolded.

Mahindra Powerol Launches Leaf Shaped Diesel Generator n keeping with the Rise pillar of Alternative Thinking, Mahindra Powerol decided to move away from the Iconventional box- shaped design and launch the first-of-its-kind, stylish new leaf shaped diesel generator. The inception of this concept was triggered by the senior management team which wanted to move towards a contemporary design. The elementary designs came from the contest Powerol had organised at NID, . The winning design was further enhanced by an in-house team. In addition to the new leaf shaped enclosure (now patented), there are graphics on the enclosure body to improve aesthetics, a glossy finish powder coating and leaf shaped suction louvers. This diesel generator has been manufactured with a reduction in the total footprint (up to 0.4M³) and a reduction in the noise levels up to 2.5dBA. Customers can proudly showcase their diesel generators in front of their homes, buildings and outlets.

Mahindra Powerol Conducts First Ever Conference for Nepal Channel Partners ahindra Powerol conducted its first ever conference for its channel partners from Nepal in Pokhara, Nepal, on MAugust 1-2, 2013. The objective was to align the Nepal Channel Partners with the Mahindra Rise philosophy, thereby re-affirming their commitment to the Rise pillars. A total of 23 participants from 3 distributorships and 7 dealerships across Nepal attended this conference. They participated in a series of creative activities, each of which drew analogies with business operations and helped sharpen their soft skills with particular emphasis on leadership, trust, team work and innovative thinking. At the end of this workshop Mahindra Powerol formally inducted the Channel Partners into the Mahindra family by presenting a Dealership certificate to each of them. Through this conference, Mahindra Powerol successfully triggered off their ambitious campaign ‘Nepal 500+’ through which the company aims to develop market potential in Nepal and achieve sales of over 500 diesel generators in this FY.

Young Mahindra Council Initiative at SBU Kanhe he Young Mahindra Council (YMC) at SBU Kanhe organised a lecture on ‘Understanding Variation' by Deepak TChhibba, Senior Advisor, Mahindra Institute of Quality. This informative session had a big impact on all present. A Q&A forum followed. After the session, Deepak Chhibba was escorted to the shop-floor of the warehouse, where some key changes for betterment were reflected upon. On this occasion, the following personnel who have shown outstanding performance at the warehouse were rewarded and recognised: Bhau Nanaware, Mahesh Tajane, Nilesh Chopade, Sharad Dhindale, Lahu Khandbha and Sudhakar Borde from the TVS Group. Thereafter, there was a tree plantation ceremony.

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INTERNATIONAL OPERATIONS FARM EQUIPMENT

Indian Ambassador Visits Mahindra Distributor in Serbia arinder Chauhan, Ambassador of India in Serbia and Vinay NKumar, Second Secretary, visited Agropanonka MTZ- Finke, in Novi Sad, Serbia, in early August 2013. Mahindra Tractors have been sold and distributed in Serbia through the Agropanonka network since 2007. Dragan Svircevic, Head of the Mahindra business at Agropanonka, showed the visitors around the Agropanonka retail space and familiarized them with the various models sold by the company. They later visited the Agropanonka factory where they were familiarized with the assembly line process and the work policy. Narinder Chauhan expressed interest in the Serbian tractor market and enquired about the various factors that affect Narinder Chauhan, Ambassador of India in Serbia and Vinay retail sales. She appreciated the assembly facility for Mahindra Kumar, Second Secretary, visit Agropanonka MTZ-Finke, in Novi Tractors and discussed the sales potential for these tractors. Sad, Serbia.

Brand Building in Cambodia hem Sophal, a leading journalist with the Rasmey NKampuchea, the highest-selling newspaper in Cambodia, recently visited India. His visit was planned by M&M, along with distributor Mekong AT, in order to showcase Mahindra & Mahindra to Cambodian readers, through a number of articles. During his India trip, Sophal visited the Mahindra Tractor Plant, the Mahindra Automotive Plant and Ventile, the Mahindra dealership at Pune. He interviewed Pradeep Kumar, Vice President – International Operations and Tejas Pandit, Mahindra Dealer. In addition to being impressed with the Mahinda Automotive and Tractor Plants, Sophal was impressed by the philosophies of Rise and Mahindra Samriddhi, Nhem Sophal with Abhishek Parab and Shyam Satish at the which were showcased at the Ventile dealership. Mahindra Tractor Plant.

Mahindra Tractors on Show in Malawi he 9th Annual Farmers Meet was Torganized by the Farmers Union of Malawi (FUM), on July 24-25, 2013. It was held at a five-star hotel in the capital city, Lilongwe. ETC Agro Tractors & Implements Ltd. put up an attractive stall for Mahindra Tractors at the venue. The stall was visited

by a large number of Ministers as well as Seen at the Mahindra Tractors stall: (above left) Hon. John Bande – Minister of FUM Directors, including the Director & Energy and Mining, Malawi. (above right) Hon. Dr. James Munthali, Minister of Chief of FUM; the Chief of the Northern Agriculture and Food Security. Region, Malawi; Hon. John Bande, Minister of Energy & Mining, Malawi; and Hon. Dr. James Munthali, Minister of Agriculture and Food Security.

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INTERNATIONAL OPERATIONS FARM EQUIPMENT

A Major Breakthrough in Indonesia T Intracopenta, Mahindra Tractors’ Pdistributor in Indonesia, received a major breakthrough in the palm oil plantations sector, when it secured an order for the supply of the first batch of tractors to PT Hindoli, which is part of the Cargill Group, one of the leading producers of palm oil in Indonesia. The Hindoli Group placed an order for 10 tractors as part of their first offtake. “We hope to use this company as the flag carrier and reference point for other companies in the palm oil industry,” said Jimmy

Halim, Director, PT Intracopenta. “As we have The team at PT Hindoli's Seipelepah Estate. repeatedly said, the performance of Mahindra tractors in the field is terrific and many customers are repeat buyers. With continuous support from Mahindra and opportunities such as these, we are confident of achieving increased results.”

INTERNATIONAL OPERATIONS AUTOMOTIVE

Global Customer Care Conference he Auto Sector held a four-day TGlobal Customer Care Conference, from September 1-4, 2013. It was a truly wonderful experience for the Customer Care Team as 30 Service and Parts representatives from 17 countries around the world come together. There was keen participation from global representatives. The theme for this conference was ‘Contineo Auctus’, which means ‘Connect & Grow’ in Latin. It evolved from the Rise goal: To be a partner in progress in our customers’ lives, as well as the Mahindra Group’s aspiration to be a Top 50 Global Brand by 2021. The conference covered Processes, Service Management, Parts Management, Best The inaugural lamp Practices Sharing Sessions and Customer Value. There was plenty of sharing, interaction, is lit. discussion and action planning.

Mahindra Adventure Customer Meet in Chile ahindra Adventure organized an action-packed rally in Chile, on September 28, 2013. A large number of Mauto enthusiasts participated in this 150km. drive from Santiago to Ritoque.

24 ISSUE 3, 2013

INTERNATIONAL OPERATIONS AUTOMOTIVE

First Mahindra Great Escape in South Africa he first Mahindra Great Escape off-road driving Texperience took place in Polokwane, South Africa. “We are very pleased that this initiative has now spread to South Africa, driven in this case by the enthusiasm of the team at Mahindra McCarthy Polokwane,” said Ashok Thakur, the delighted Mahindra SA CEO, who took part in the inaugural event along with several members of his executive team. “We believe the theme of Great Escapes will spread throughout South Africa, as this is an ideal country for enjoying the outdoors in a capable 4x4 vehicle.” The Great Escape in Polokwane was linked to the founding of the McCarthy Eco 4x4 Club, with well known and experienced eco guide and 4x4 driving instructor, Arrie Horn putting the event together. The family-focused event consisted of a theoretical session, followed by practical exercises and the awarding of certificates of competency to those who achieved the required standards. Fifteen participants joined the Club on that day and many more have committed to joining its ranks in the future.

Mahindra Expands Portfolio in Sri Lanka eptember 4, 2013, witnessed the unveiling of a new Sline-up of Mahindra products for the Sri Lankan market. These include the XUV500 and the Quanto Compact SUV in the personal vehicle segment, the DI3200, Loadking Zoom and the new Bolero Maxi Truck VX in the commercial segment and the range of Tourister buses in the commercial passenger vehicle segment. These new products – along with Mahindra’s existing line-up – will soon be available at dealerships of M/s Ideal Motor, the Mahindra Group's automobile distributor in Sri Lanka. “The Mahindra Group has an enduring relationship with The launch of a new line-up of Mahindra products was covered by the Sri Lanka which is a strategic market for us within the local press.

sub-continent. Over the past ten years, our vehicles and tractors have carved a distinct niche for themselves Mahindra XUV 500 with their tough, rugged and fuel-efficient nature and we Launched in Chile are now delighted to offer our Sri Lankan customers an enhanced product portfolio which encompasses a range The Mahindra of segments from personal to commercial vehicles,” said XUV 500 Ruzbeh Irani, Chief Executive, International Operations - was recently AFS and Member of the Group Executive Board, launched in M&M Ltd. Chile. The “Our knowledge of the local market combined with event attracted Mahindra’s superior product range and customer attention centric focus has helped us to significantly grow the from motor business in Sri Lanka over the past four years that Ideal enthusiasts Motors has been associated with the Mahindra Group. and was widely Today, the Mahindra name enjoys strong brand equity in covered by the the Sri Lankan market where it is perceived as a symbol press. of trust and quality,” said Nalin Welgama, Chairman of Ideal Motors & Founder, Ideal Group of Companies.

25 ISSUE 3, 2013

SECTOR BRIEFS TWO WHEELERS

Over 30,000 Bookings for Mahindra Centuro! ahindra Two Wheelers Limited (MTWL) received an overwhelming 30,000 plus Mbookings for its Mahindra Centuro motorcycle within just six weeks of the bike’s launch. The company is ramping up production capacity at its Pithampur Plant to meet this growing demand. The fully loaded Mahindra Centuro is available across India at an introductory price of Rs. 45,000 (ex-showroom New Delhi). It sports a host of patented category innovations and features which address practical consumer needs and have never been seen before in motorcycles. It is powered by Mahindra’s indigenously developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine that responds smartly to the need for power and fuel economy - delivering a power output of 8.5 BHP @ 7500 RPM, 8.5 Nm of peak torque @ 5500 rpm and an astounding mileage of 85.4 kmpl (ARAI). Other innovative features include an Anti Theft Alarm with Engine Immobiliser, an encrypted Remote Flip Key, Find Me Lamps and Guide Lamps for greater visibility. The Mahindra Centuro also offers an advanced Digital Dashboard with a Distance–to-Empty (DTE) indicator, Service Reminder and Economy Mode indicator. Besides, a maintenance-free battery and a 5-year warranty ensure peace of mind for the owner. MTWL Expands Globally fter launching its motorcycle range in April 2013, the MTWL team has been busy with a series of product launches in Amarkets across the globe, in pursuit of its goal to emerge as a serious player in the global two wheeler market…

In Sri Lanka, MTWL launched the Rodeo RZ and Duro DZ, along with the Mahindra Pantero and Mahindra Centuro, in Colombo on July 18, 2013, in association with its Dealership, Ideal 2 Wheelers, which is part of the Ideal Group. The launch event was attended by a large number of media representatives, dealers and interested business groups.

In Latin America - Nicaragua and Gautemala - MTWL unveiled its flagship products, the Duro DZ, Pantero and Centuro, in August 2013, in association with its Dealership, the Motinsa Group. In both places there was a good response from the media, interested business groups, dealers from different towns and business associates. MTWL was honoured to have Subrata Bhattacharjee, the Indian Ambassador to Guatemala, as the Chief Guest at the Gautemala launch In Bangladesh, MTWL products were successfully launched in Dhaka, on August 24, 2013, in association with Dealership, Aftab Automobiles, part of the Navana Group. The team was honoured to have Obaidul Quader, Communication Minister (People’s Republic of Bangladesh), preside as Chief Guest. Chandrima Roy from the Indian High Commission was also present MTWL products have also been launched in Nepal, Bahrain, Djibouti, Mauritius and Mozambique and launches are being planned in Ethiopia and Uganda. Independence Day Celebrations TWL celebrated Independence Day with customary enthusiasm and zeal. The Mnational tri-colour was hoisted at the Pithampur Plant and patriotic songs were sung by factory employees, security personnel and family members from Pithampur housing colony. This was followed by the plantation of 201 saplings. In addition, a patriotic movie was screened, games were conducted and employees put up performances.

26 ISSUE 3, 2013

SECTOR BRIEFS TWO WHEELERS

Raising the Bar at NADA Auto Show TWL participated in Nepal Automobiles Dealers Association (NADA) Auto Show for the first time, putting up an eye- Mcatching stall at the event, held in Kathmandu, from September 9-15, 2013. The NADA Auto Show is the premier automobile show in Nepal, organized by the Nepal Automobiles Dealers Association. It showcases a wide range of automobile products in both in the 2-wheeler and 4-wheeler categories, as well as related products like spare parts and accessories. It is considered an ideal platform to launch and promote new products and connect with existing and potential customers.

Centuro Games Series Launched esides its on-ground activities for new product launches, the BMTWL team also focuses on introducing new entrées online. As part of its online activities, the company has created a series of online games focusing on the Mahindra Centuro - which connects customers and engages them with the best features of the motorcycles. This leads to educating users about the product while they are having fun. To play these games, visit: http://www.mahindracenturo. com/#!games.html

SECTOR BRIEFS FINANCE

Road Shows to Generate Leads n order to provide support to branches and dealers during the IGanesh Chaturthi and Onam festivals, road shows were conducted in the Thane region of Maharashtra and in Kerala. The objective was to increase awareness in these potential markets about Mahindra Finance’s products and strengths and to generate enquiries. A branded float highlighting the theme of “Jiyo Life Shaan Se” covered a route suggested by the branches. Three spots were covered daily, engaging the crowd through skits and an interactive game show to highlight the company’s strengths, products and other USPs, along with imparting financial literacy. The leads that were generated were captured by executives present at the location to address customer queries. Media channels like leaflets, posters, floats and TVCs were used.

27 ISSUE 3, 2013

SECTOR BRIEFS FINANCE

Mahindra Finance Inspires with ‘Bharat Awakens – Unlocking the Chakraview’ ‘Bharat Awakens’ – Unlocking the Chakraview, is a book which traces the Rise stories of Mahindra Finance Customers from all walks of life and chronicles their journey of hope and courage. It was launched at the Head Office by Anand Mahindra, Chaiman & MD, Mahindra Group, on July 15, 2013 and simultaneously across all the 8 zones on August 2, 2013. The book is a compilation of 123 stories from among the 700 customer stories collected through the ‘Footprints’ contest launched pan India. It traces the Rise stories of Mahindra Finance customers across various life stages of their association with the company. An idli maker who built his own house… An auto rickshaw driver turned businessman…. A 55-year-old who turned entrepreneur and built a fleet of 72 cars. …A housewife fulfilling her late husband’s dreams… are just some of the incredible stories featured. These stories are truly inspirational and are testimonials to the pioneering effort of Mahindra Finance teams across the country. At a deeper level, the book talks about the company’s ethos, about lasting relationships forged with customers and efforts to uphold their dignity. “In the true spirit of ‘Rise’, this book highlights the journey of those who triumphed over considerable odds, with a little help from Mahindra Finance, inspiring us all, along the way,” observed Anand Mahindra, Chairman & MD, Mahindra Group. “Over the last two decades, Mahindra Finance has grown to become one of the Anand Mahindra, Chairman & MD, Mahindra Group, launches 'Bharat Awakens largest NBFCs in India, fuelling a million dreams along the way, the dreams of its – Unlocking the Chakraview’. Bharat Doshi, customers. This Executive Director & Group CFO, is seen at remarkable book left and Ramesh Iyer, MD, MMFSL is seen chronicles some at right. of these success stories and showcases the role played by Mahindra Finance in helping people realise their true potential,” said Bharat Doshi, Chairman, Mahindra Finance. “To be successful in the rural market, it was imperative for us to become an integral part of the rural eco-system The editorial team with members of the Senior Management. itself. Our customer is at the heart of our business, and the only reason for us to exist. Today, we dedicate our success to them for without their support, we would not have been able to unlock the Chakravyuh that is rural India. This book is a tribute to their strong spirit which never wavers, even in the face of adversity,” said Ramesh Iyer, MD, CEO - Financial Services Sector & Member of the Group Executive Board. Read more customer stories compiled in ‘Bharat Awakens’ on the link - http://www.mahindrafinance.com/bharat- awakens/unlocking-the-chakraview.html

Tie Up with Blue Book ahindra Finance has tied up with the Indian Blue Book to provide assistance to people looking to buy or sell a car. MThis tool is hosted on the Mahindra Finance website and gives accurate information of how much a car is worth, based on its model, make, variant and various other factors. One can also check the historical price of his/her car and forecast the future price of the car with the help of this tool. Check it out at http://www.mahindrafinance.com/valuation-of-used-cars.aspx Woori Financials & Mahindra Finance Sign MOU for Joint Venture ahindra & Mahindra Financial Services Limited has signed a Memorandum of Understanding, with Woori Financials, MKorea, one of the affiliates of the Woori Financial Group, to evaluate and establish a Joint Venture for financing Ssangyong Motor’s vehicles in Korea.

28 ISSUE 3, 2013

SECTOR BRIEFS AFTER-MARKET

Mahindra First Choice Wheels Dealer Performance Excellence Awards 2013 he Dealer Performance Excellence TProgramme (DPEP) at Mahindra First Choice Wheels limited (MFCWL) seeks to recognise and reward Channel Partners based on their overall performance in various categories through the year. This programme, conducted annually since 2010, aims to ensure a consistent experience for the consumer by focusing on major parameters to measure dealer performance, encompassing critical aspects of the used car transaction experience. This year, 21 Channel Partners qualified for 25 DPEP awards in 7 categories - testimony to their high performance Winning Dealers with Anand Mahindra, Chairman & MD, Mahindra Group and the across India, despite aggressive growth in MFCWL Leadership Team. the network and in volumes. Anand Mahindra, Chairman & MD, Mahindra Group, graced the DPEP awards function, along with Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, M&M Ltd. and Dr. Nagendra Palle, CEO, MFCWL. “My congratulations to all those who have received awards today,” said Anand Mahindra. “The fact that Mahindra First Choice Wheels has outperformed in the new car market in terms of growth is testimony to the hard work and commitment of our Channel Partners through the years. By creating an eco-system in the used car market that mirrors the one in the new car market, Mahindra First Choice Wheels has emerged as the brand of choice for used car buyers who appreciate the trust, transparency and peace of mind it offers, a matter of great pride for all of us at Mahindra." “The DPEP initiative has been instrumental in helping our Channel Partners set the bar high when it comes to sales, customer service and delivery,” explained Rajeev Dubey, President (Group HR, Corporate Services and After-Market) & Member of the Group Executive Board, M&M Ltd., thanking the Channel Partners whose dedication helped MFCWL tap the vast potential in the used car market and grow its all-India network from 153 to 279 outlets. He said that the company would soon be crossing the 300 outlet mark.

More MFSCL Workshops Inaugurated

Ludhiana: Mahindra First Choice Kochi: MFCSL made its debut in the Hinjewadi, Pune: Services Ltd. (MFCSL) made its debut in Kerala market, with the opening of its The third MFCSL workshop the Punjab market with the inauguration workshop in Kochi. The new workshop in Pune was inaugurated of its Ludhiana workshop by Rajeev was inaugurated by Rajeev Dubey, in Hinjewadi by Y.V.S. Vijay Dubey, President (Group HR, Corporate President (Group HR, Corporate Services Kumar, CEO, MFCSL. Services & After-Market) & Member of & After-Market) & Member of the Group the Group Executive Board, M&M Ltd. Executive Board, M&M Ltd.

29 ISSUE 3, 2013

SECTOR BRIEFS INFORMATION TECHNOLOGY

Tech Mahindra Announces First Results Post-merger ech Mahindra Ltd. recently announced its robust, audited consolidated financial results for the quarter ending June T30, 2013. Vineet Nayyar, Executive Vice Chairman, Tech Mahindra, said, “We have completed one of the largest mergers in the Indian corporate space this quarter in a seamless fashion, fulfilling the commitment we made in April 2009. Our robust performance reinforces our belief in the inherent strength and cross leveraging possibilities for the integrated entity.” “IT Consumerization, Unified Networks, Internet of Things, Big Data, Faster Analytics and Supercomputing have become the primary drivers of business efficiency now,” explained C. P. Gurnani, Managing Director, Tech Mahindra. “We are leveraging our collective expertise in Cloud, Analytics, Social, Security, Mobility and Networks to create digital enterprises globally, powered by an entrepreneurial culture and the veritable power of a unified combine.” Highlights : • Revenue at Rs. 4,103 crore; up 21.7% YoY and 8.9% QoQ • Operating profit (EBITDA) at Rs. 864 crore; up 16.9 % YoY and 12.1% QoQ. • Consolidated PAT at Rs. 686 crore; up 27.0% YoY & 36.2% QoQ (before exceptional reversal of impairment provision) • Consolidated PAT at Rs. 686 crore; up 27.0% YoY and 7.6% QoQ • Earnings per Share (EPS) was Rs. 29.60 for the quarter ended June 30, 2013

New Tech Mahindra Offsite Facility in Omaha ech Mahindra’s new Offsite Development Center in Omaha, Nevada, USA, was formally inaugurated on July 17, 2013, Tby Lakshmanan C., Tech Mahindra’s North America Enterprise Cluster Head. The team in Omaha organized joint celebrations for the merger and the new facility inauguration, which witnessed large scale participation from Tech Mahindra’s customer stakeholders. The event was also attended by Sandeep Khajuria, Tech Mahindra Travel and Logistics Business Head and Mary Petersen, Tech Mahindra Railroad Accounts Director. The new facility is located in the middle of downtown Omaha, offering good proximity and customer convenience. Tech Mahindra & Volvo Car Corporation Sign Outsourcing Contract ech Mahindra has been chosen as a Strategic Partner for Application Maintenance and Development by the Volvo TCar Corporation (Volvo Cars). This partnership will provide Volvo Cars with a service to maintain and develop a wide range of applications across the business and to develop and implement new applications as part of its drive to increase efficiency and reduce costs. Starting September 2013, the contract with Tech Mahindra provides Volvo Cars with application maintenance and development across multiple domains, including Manufacturing, Product Development, Marketing, Sales and Reporting. Multiyear Telecom Contract with BASE ASE Company (BASE) and Tech Mahindra have announced a five-year managed service agreement for the roll out Band operations of the BASE network in Belgium. With this agreement, BASE is broadening its partnership with Tech Mahindra, creating highly efficient network operations, where a managed service partner is responsible for both network and IT. This is the first global deal in which the carrier has outsourced both IT and network operations to the same MSP, as well as the first global deal in which a non TEM (an OEM like Ericsson, NSN, Alcatel, Huawei, ZTE, Cisco) will be running network operations. Moreover, it is the first global deal where an Indian IT company will run network operations. BASE and Tech Mahindra will partner to realize the expansion and improvement of the network and achieve daily operational excellence in its network systems. Tech Mahindra will be responsible for mobile site upgrades, maintenance, incident handling, site construction and data centre maintenance for multi-vendor 2G/3G and LTE networks and more. UBS FSL Luxembourg Opts for Tech Mahindra’s New MDS Platform n July 23, 2013, Tech Mahindra announced the signing of an agreement with UBS Fund Services, Luxembourg (UBS OFSL), making the latter the first client for the new Tech Mahindra Managed Data Services (MDS) platform for an initial five-year term. This platform is designed to support asset managers, wealth managers, investment banks, custodians and administrators. Under the agreement Tech Mahindra will provide UBS FSL with a fully managed service across four major areas of data management, namely securities reference data, pricing, corporate actions and tax data. The Tech Mahindra MDS platform supports the complete data lifecycle of sourcing, cleansing, enrichment and distribution to multiple locations. It also provides ‘golden copy’ creation to underpin a centralized global operating model and supports multiple pricing points across all time zones, markets and asset types.

30 ISSUE 3, 2013

SECTOR BRIEFS INFORMATION TECHNOLOGY

Juniper Networks and Tech Mahindra Announce Strategic Alliance, Juniper Sets up MobileNext Lab at TechM, Pune uniper Networks and Tech Mahindra recently announced a Strategic Alliance of their global teams. As a leader in Jproviding connectivity, productivity and security products to carriers and enterprises, Juniper strives to ‘Build the Best’. Tech Mahindra and Juniper jointly aim to provide the very best ‘Connected Solutions’ to a ‘Connected World’. Tech Mahindra’s services, spanning a variety of domains – Network, Mobility, Analytics, Cloud and Security (NMACS) – complement Juniper’s product portfolio and address the complete range of solutions that customers demand. The solutions, sales and delivery teams working together, enables both companies to super scale operations and address the global market. Juniper and TechM have instituted a 360-degree strategic alliance for solutions, services and joint Go-To-Market (GTM). Juniper has chosen TechM as their global SI & PS partner for a number of business initiatives across their product portfolio spanning the Service Provider and Enterprise segments, including MobileNext – for Mobile Broadband (2G/3G/ LTE), CDN, Enterprise Network (mEMS based) Data Center, Security and OSS/BSS solutions. This state-of-art lab is the only such lab outside the Juniper campus and will enable the TechM team to train people to provide professional services to customers and to build various E2E solutions and usage cases across TechM verticals in the LTE domain. It will serve as a facility in which 3G/4G mobile solutions can be demonstrated to customers.

New ODC for European Automotive Manufacturer Inaugurated ntegrated Engineering Solutions (IES) inaugurated an Offshore Development Center (ODC) in for a Imanufacturer of high-performance vehicles from Europe. This is the first ODC set up after the merged entity, Tech Mahindra, was announced. The customer company’s leadership team commended the efforts of the Tech Mahindra team on the strategic relationship which is projected to offer significant cost and operational efficiency and of course, a seamless delivery.

Mahindra Group Forays into Engineering Education he Mahindra Group recently made an entry into the Higher Education sector with the inauguration of a premier TEngineering institution – the ‘Mahindra École Centrale’ (MEC) – in collaboration with École Centrale Paris, one of the oldest and most prestigious engineering institutions in France, and the Jawaharlal Nehru Technological University (JNTU) Hyderabad, a premier institution with academic and research oriented courses. Mahindra École Centrale is the maiden venture of Tech Mahindra’s 100% subsidiary, Mahindra Educational Institutions. The Mahindra École Centrale, located in the Tech Mahindra campus in Hyderabad, will lead the creation of a world- class educational institution that will build leaders, impart international quality and industry-ready higher education. The institution’s multidisciplinary approach is the guarantee of the program's modernity. Through this institution, students will develop the ability to adapt to change, to master the complexity of organizations and to understand and adapt to new technologies that are still in their infancy or as yet unknown. The institution offers a truly international program with a focus on the sciences, as well as an environment of unique cultural immersion, an international exchange program, a research driven program with close links to industry and an interdisciplinary approach with a blend of Humanities, Social Sciences and Philosophy. The college will offer a 5-year integrated B-Tech / M-Tech program and academic session and commence in the second half of 2014.

Multi-Million Dollar Deals in Latin America ech Mahindra acquisition of Complex IT in Brazil is showing desired results, as on August 01, 2013, the company Tannounced that this subsidiary has signed two deals to deliver Enterprise Solutions for Oil & Gas and Banking verticals. The first project is to deliver a new enterprise business solution for the operations of the Oil and Gas Division of the Schahin Group - Schahin Petróleo. This project includes implementation of SAP ERP and addresses business pain points around complex supply chain logistics and strengthening of the integration process. In the Banking vertical, COMPLEX IT has signed a transformational contract with a leading bank in Brazil to deliver enterprise business solutions for SAP demands on AMS, projects and on-going demands. This will help the client to overcome a High Complexity environment and also help with internal SLA.

31 ISSUE 3, 2013

SECTOR BRIEFS INFRASTRUCTURE

A Series of New Launches Recent months saw several new projects being launched by the Mahindra Lifespaces team… At Bloomdale, Nagpur Row houses have been launched in Phase 2 of this project – taking luxury to a new level. These homes are perfect for those who want the advantages of a great neighbourhood and at the same time value privacy. The 3 BHK Row Houses have living spaces at two levels and are designed to offer abundant space along with a premium lifestyle. What sets them apart is the luxury of a private garden and terrace. At Antheia, Pune The much-awaited Phase 1B was launched to a splendid response once again. Antheia Phase 2 has a choice of 1, 2, 2.5 and 3-bedroom Compact apartments and three Premium apartments. “With Antheia, our endeavour is to provide living spaces in the lush green bounty of nature,” said Smeeta Neogi, Head – Sales and Marketing, Mahindra Lifespaces. “Large open play areas for children, exciting amenities to indulge every family member and a haven where every aspect of life comes together in an enriching manner, are just some of the aspects that this residential project offers.” At Aura, Gurgaon The choicest 4BHK apartments are now available in Mahindra Lifespaces' Aura project in Gurgaon. Designed for a discerning few (only 10 units available), these apartments are a fine blend of modern architecture and green surroundings, replete with integrated infrastructure and amenities.

Completing Dreams Mahindra World City Chennai Celebrates 11th Anniversary Mahindra World City, Chennai celebrated its 11th Anniversary with a live concert by Grammy Award winner Bickram Ghosh along with his band Rythmscape. Bickram performed from a repertoire of time tested semi classical favourites to new age fusion music. The high spirited and spellbinding performance lasted over 100 minutes and enthralled a large and appreciative audience from companies and residents within Mahindra World City and Chennai city as well. The Eminente team has started the handover of homes at Aspen New Customers at MWCJ and Angelica, in the Eminente project in Goregaon (W), Mumbai. Mahindra Spares, part of the After-Market Sector, has signed up for approx. 17 acres of land in the Domestic Tariff Area within Mahindra World City (MWCJ) to set up an operations facility. The company caters to In Chennai, the Iris Court team spare parts requirements in the repair and maintenance of Mahindra vehicles has started handover of homes and procures parts from Mahindra approved vendors and plants for the in Phase 1. This Phase was market. This new operations facility is part of the company’s plans to create completely sold out to employees hubs across India to cater to the fast growing demand for genuine spare of Mahindra Research Valley. parts and will be started with an investment of Rs. 30 crores. It will provide employment to over 300 people.

The Phone Support Pvt. Ltd. has taken up an office spreading over almost 10, 000 sq.ft., to house 60 qualified personnel. This IT solutions & services company set up in 1999, develops innovative, user-friendly software to improve the experience of PC users.

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SECTOR BRIEFS INFRASTRUCTURE

Powering Ahead at MWCJ he Metlife GOSC Centre started operations at the IT/ITeS Zone of Mahindra World City, TJaipur, in July 2013. MetLife Inc. is a leading global provider of insurance and other financial services throughout the United States. The company has direct insurance opera- tions in the Americas, Asia Pacific, Europe, Middle East & Africa. MetLife Global Operations Support Center (GOSC) is the first MetLife managed global operations center outside North America, to which MetLife migrates an array of business processes. The company has taken up 58,000 sq. ft. of space in the B2 tower at Evolve, The GnNxt IT Park. This facility will also act as a disaster recovery center for Metlife, which projects an investment of Rs. 100 crores and plans to take the headcount to 1000 employees. Thought Leadership fter a wonderful response at the first edition of Invest ANorth Conclave – a unique regional conclave of its kind to showcase investment opportunities in Northern States – Mahindra World City, Jaipur (MWCJ) partnered in the second edition of Invest North 2013, held in August 2013, in New Delhi. It was attended by over 500 domestic, oversees and government delegates from eight northern states, with Delhi being the host state. Special attractions of the event were Business to Government Sangeeta Prasad, CEO, Integrated Business Cities & Industrial Clusters, and Business to Business Meetings. speaks at the second edition of Invest North 2013. Sangeeta Prasad, CEO, Integrated Business Cities & Industrial Clusters, was a panelist at one of the sessions. She focussed on the urgent need for establishing a robust, single-window clearance system while addressing the session on challenges of doing business in India and urged the support of private bodies in pushing the government towards speeding up the process of various approvals. This was a good platform to showcase MWCJ as a project of choice for various investment opportunities available in its SEZ & Domestic Tariff Area. MWC Chennai Update BMW Launches X1 BMW forayed into the luxury compact segment in India with the launch of the all-new BMW 1 Series, priced from Rs. 20.90 - 29.90 lakhs. These vehicles, manufactured at BMW's plant at MWC, Chennai, are available in petrol (BMW 116i) and diesel variants (BMW 118d, BMW 118d Sport and BMW 118d Sport Plus). BMW will increase investment in its Chennai facility to Rs. 390 crores by The new series was unveiled by cricket year-end, from the Rs. 180 crore announced earlier. icon Sachin Tendulkar. Second Successful Edition of Mahindra World City Marathon The second edition of the Mahindra World City Marathon was conducted at MWC Chennai, on August 29, 2013. Held in partnership with Depuy Synthes Institute, a Johnson & Johnson Group company and a resident of MWC, the event saw participation from over 1000 people, including those from companies and residents within Mahindra World City, students of Mahindra World School and residents of Chennai city. The run was flagged off by Dr. P. V. Jaishankar, a renowned Orthopedic Surgeon and S. Chandru, COO, Mahindra World City Developers Ltd. The proceeds from this event were contributed to the Nanhi Kali NGO, which is jointly managed by the Naandi Foundation and the KC Mahindra Education Trust. Champions Trophy Season 2 of the Champions Trophy (an inter-corporate cricket tournament), held in partnership with Infosys, witnessed participation from 33 teams. It was spread over eight weekends and included participants from companies and residents within Mahindra World City, residents and children of Mahindra World School. There was an overwhelming response and plenty of enthusiasm from all the teams. The team from Capgemini won the tournament and two teams from Renault Nissan secured 2nd and 3rd positions. This tournament has been an excellent platform for building and engaging the MWC Chennai community.

33 ISSUE 3, 2013

SECTOR BRIEFS MAHINDRA PARTNERS

Mahindra Retail Milestones • Mahindra Retail has touched the 1 million customers mark in its endeavour to become a household name through various channels. This has been achieved within four years of operation, thanks to the team’s passion and customer-centric proposition. “I am glad we have brought happiness and joy to these million customers as this was the vision of our company when we started out,” said Mr. Venkataraman, CEO, Mahindra Retail. “Now, we need to look forward to the next million.” The company plans to achieve this through a category focus, creating category experts, revitalizing the role of 'super moms' in stores and more, in an endeavour to make customers love shopping with Mahindra Retail and towards spreading more smiles.

• Mahindra Retail launched its 8th ‘Mom & Me’ franchisee store in Guwahati in August 2013, less than a year after the first franchisee store opened its doors on September 9, 2012. Mom & Me reaches out to millions of mothers across India. In locations where the team cannot establish direct outlets, its franchisee model guarantees that mothers located practically anywhere can get the team’s support during their very special moments. To make the franchisee model a success, all support is provided in terms of training, rewarding and hiring, as well as providing the guidance of an advisor to customers and hiring ‘Super Moms’ for the franchisee store. The team is confident that their franchise partners would help them move closer to their vision through their entrepreneurial spirit.

MACE Bags UNIDO Project in Nigeria ACE bagged an interesting and prestigious project from the United Nations Industrial Development Organization M(UNIDO), Vienna, Austria, for the development and formulation of a master plan to establish Multiple Staple Crop Processing Zones (SCPZs) in Nigeria. This assignment was secured directly from UNIDO entirely on MACE's credentials, innovative concepts proposed in the technical proposal, rich experience gained in Bounteous Karnataka initiatives etc. SCPZs in Nigeria is a sustainable agribusiness program of UNIDO in collaboration with the World Bank, IFAD and the African Development Bank. MACE will develop a comprehensive master plan for SCPZs in Nigeria and provide the right direction to this initiative with the following objectives: • Reduction of current high level post-harvest losses • Attracting private sector investors for establishing food processing units • Linking farmers in clusters to food processing plants • Rural employment creation • Driving rapid rural economic growth. MACE will strive to build a strong Mahindra Rise initiative in Nigeria through this high profile project. A Warm Welcome to GETs he second Graduate Engineer Trainee (GET) batch 2013 was Twarmly welcomed at Mahindra EPC. They underwent a 4-day Induction program in Jodhpur, to acquaint them with the M&M brand and its magnitude. The program not only provided the GETs with a robust functional understanding but also gave them exposure to some lifelong lessons on team work, bonding, appreciation, performance and ethics. Envision: Mahindra Retail’s Special Young Leaders Program nvision, a special Young Leaders program, has been initiated at Mahindra Retail to create a talent pool for Mahindra ERetail stores. Management Trainees (MTs) from Tier 2 and Tier 3 colleges are hired and groomed to become future store heads and future leaders of the organizations. In the first batch, 16 bright MTs were hired and taken through a robust 25-day induction program, which concluded with presentations by the management trainees to the senior leadership of Mahindra Retail including the CEO. Thereafter, the CEO assigned them to a 3-month project to identify areas for enhancing customer experience. The trainees were deployed across various stores to gain exposure to both Mom & Me and Beanstalk stores, with regular feedback from the HR and business managers on their performance. They also underwent a customized training program.

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A Spectrum of After-Hours Events

• Mahindra Conveyor Systems celebrated Independence Week (August 12-15, 2013) by decorating the office and factory. Handmade cards were placed on each person’s desk with a national flag badge. August 14 was themed ‘Unity in Diversity’ and everyone dressed up in diverse attire to show the country’s cultural diversity. There were surprise announcements of the best dressed male and female. Ravindra Vaidya, CEO, presided as Chief Guest at a flag hoisting ceremony on I-Day.

• Mahindra Logistics Ltd. (MLL) celebrated India’s 67th Independence Day at various locations across India. Activities such as crossword and poster-making competitions, ‘Best Dressed Employee’ and a talent show were organized. • Mahindra Intertrade organized a get-together for employees and their families at ‘The Club’, Andheri,. Employees and their families had a gala time at the gaming zone at the venue with a variety of fun-filled games, as well as lunch and refreshments.

• Mahindra Logistics won the ‘Box Cricket • The Mahindra Conveyor Systems (MCS) team participated in Tournament’ organized by FES in Kandivili . the Inorbit Pune Premier League, an Inter-Corporate Rink Football Sameer Patkat bagged the ‘Best Bowler’ as Tournament held at well as the ‘Man of the Match’ awards. the Hotfut Arena, Pune, earlier this year. Team MCS demonstrated great zeal and enthusiasm throughout the tournament, competing with companies such as Homeward Corporation, Infosys, Oceans Connect, Fujitsu and .

• Mahindra Conveyor • The MCS team Systems celebrated Annual celebrated World Day in ‘Bollywood istyle’. The Environment Day evening had all the elements by conducting a of Bollywood, all dressed up Tree Plantation for the evening in Bollywood Campaign. Trees costumes and the best were planted in dressed employee received the office by the an award. There were a CEO and other Managers. A special counter was number of talented in-house organized for employees to purchase saplings. performances and high A poster-making contest on ‘Challenges to the achievers and long serving employees were recognised. The grand finale Environment’ was won by Shruti Kulkarni, Swati was a soulful medley of popular Bollywood numbers. Ananthnarayan and Nikhil Kalpande.

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Senior Leadership Conclave 2013 ahindra Partners’ Senior Leadership MConclave 2013 was held in Colombo, from August 22-24, 2013, to discuss the current strategy of the Division and the annual performance of each portfolio company. Highlights were a formal presentation on the Division’s Engagement and Learning & Development Roadmaps by the HR Council, the inauguration of the ‘Evolve’ logo and Chandrasekar K’s presentation on financial instruments. Guest Speaker Chris Dharmakirti, a multi-disciplinary enterprise catalyst, provided an inspiring account of his struggle with a terminal illness, clearly illustrating the Rise values. The Mahindra Partners Awards were presented: Mahindra Logistics was ‘Portfolio Company of the Year’, while Mahindra EPC earned the title of ‘Rise Company of the Year’. There were team bonding events, such as ‘Master Blasters’ for which the Leadership team was divided into two teams and asked to present solutions on two predetermined Harvard case studies. Mahindra EPC – Benchmarks in Excellence • Mahindra EPC has become the country’s largest Solar EPC player in just a couple of years since its inception. The company has over 70 MW of Solar power plants across India and 34 MW of confirmed orders in FY 2014 (22 MW – Tamil Nadu, 10 MW – Rajasthan, 2.3 MW – Andhra Pradesh). • The 15 MW solar PV Plant in Bikaner, Rajasthan, commissioned by Mahindra EPC, generates the highest energy output, as compared to any other solar plant in India. • The company has grown five times in revenue and size as compared to the previous year. • Two conferences were recently hosted with technology partner First Solar, in Hyderabad and Chennai, to highlight the technology, affordability and reliability of Basant Jain, CEO solar power plants and educate business leaders, Government – MEPC, speaks at one of the officials and consultants about the best practices for creating a conferences. good quality solar power plant. • The recently declared EPS (Employee as Promoter Score) for Mahindra EPC stands at an impressive 70.79 % (see graph at left). This is the highest in the Mahindra Group, followed by Mahindra Logistics and Mahindra Intertrade respectively.

SECTOR BRIEFS SYSTECH

GippsAero in Action ippsAero attended two major events in the past quarter, including the Glargest airshow in the world – the EAA AirVenture in Wisconsin, USA, which is attended by over 500,000 people every year. Two GA8 Airvans were displayed and attracted a fair share of attention. GippsAero also attended the ALEA – Airborne Law Enforcement Association – event in Florida. USA. The Airvan, a popular option for law enforcement use, was the only fixed-wing aircraft on display and proved immensely popular with the attendees.

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Bhoomi Puja for New MUSCO Stampings Plant in Zaheerabad udhir Pathak, Sr. VP, FES and R. Sridhar, Sr. VP, SSU Line and SAssemblies, performed the traditional Bhoomi Puja for the 5th MUSCO Stampings plant, at the M&M Vendor Park, in Zaheerabad, on August 29, 2013. Venkat Raman, Rama Rao, Sanjay Joglekar, Krishnan Iyer and other senior Mahindra Group executives were present. Harsh Kumar, Director, MUSCO Stampings and Team Musco received the guests and explained the highlights of the proposed plant, which will occupy an area of 8,500 Sq. Mtrs in Phase I. It will support new offerings from both the Tractor and Auto Sectors and these will be From Left: R. Sridhar - Sr. VP, SSU, Sudhir Pathak - Sr. VP, designed with attention to FES and Harsh Kumar - Director, MUSCO Stampings at sustainability and the most the newly inaugurated plant site. optimal use of space. There will be an Automated Tandem Press Line (500 - 1000t) and robotic assembly units for manufacturing lower control arms, semi trailing arms, fuel tanks, etc. There will be The traditional bhoomi pooja is performed. a separate line for cargo body manufacturing, incorporating computerized welding controls for the first time. With this milestone at Zaheerabad in the company’s 30th year of existence, MUSCO Stampings is well positioned to meet the December 2014 Start of Production target.

SECTOR BRIEFS MAHINDRA DEFENCE

MDNS Extends Scope to Manufacture Air Armaments ahindra Defence Naval Systems enhanced its reach by adding Air MArmaments to its product range. The company recently qualified as an approved supplier for the casings of air dropped bombs, which will be explosive filled by the Ordnance factory. The bombs not only require precise machining but also strict manufacturing specifications, which call for a very high standard of workmanship. With this product in its kitty, Mahindra Defence Naval Systems has also entered the niche field of aircraft bombs. DSLI Targets the International Market efence Land Systems India (DLSI) has made a bid for the development and manufacture of assemblies, Dsub-assemblies and components for a Defence vehicle being manufactured and sold in the international market. As a part of the development process, in association with vendors, substantial efforts are being made to develop the wheel assembly, engine, drive line assembly, steering gear and column assembly. Commencement of the production and supply of these assemblies, sub assemblies and components is planned in 2015 – 2016 and will be continued for a period of five years with a continual supply of spare parts thereafter. The procurement program has been launched and is part of overseas suppliers’ offset obligations in India.

Sharing Expertise inesh Pillai, CEO, Mahindra Special Services Group, was invited to speak at the Global Telecoms Fraud, Revenue DAssurance & Risk Management Forum 2013, in Dubai, on September 26, 2013. He shared examples of fraud in the Corporate Sector and Risk Mitigation Techniques to address risk. He also addressed CMOs at the ISB Digital Summit on August 31, 2013, speaking on risks to a brand in a connected world and sharing live examples of how brands could get wiped out if risks are ignored. His address was well received by the CMO community.

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Launched eeping in view the Mahindra Rise pillar – Driving Positive Change – a new HR initiative titled has been Klaunched at Mahindra Defence Systems. It focuses primarily on knowledge sharing, with the choice of subject being received from employees across the company. The first session was held at the MDS Prithla Plant on September 6, 2013. It witnessed participation from Defence Land Systems India and simulator project teams.

Workshop on ‘7 Habits of Highly Effective People’ n enthralling session on the ‘7 Habits of Highly Effective People’ was conducted by Seema Bangia, Head – HR, AMahindra Defence Systems. It presented an insight into the book with the same title by Stephen R. Covey. It was first published in 1989 as a business and self-help book and has sold over 25 million copies in 38 languages worldwide. The audio version has sold 15 million copies, and remains one of the best selling nonfiction business books. http://en.wikipedia.org/wiki/The_Seven_Habits_of_Highly_Effective_People - cite_note-1 Covey presents an approach to being effective in attaining goals by aligning oneself to what he calls "true north" – principles of a character ethic that he presents as universal and timeless.

SECTOR BRIEFS HOSPITALITY

Action at Club Mahindra September 16-27, 2013, witnessed Club Mahindra host two events that instantly got its members into holiday mode…

Food Fiesta at Club Mahindra Puducherry embers of Club Mahindra Puducherry experienced a gastronomic Mjoyride during the recent Food Fiesta. Culinary themes at this fiesta included Punjabi, Goan, Creole, Chettinadu, Chinese and many more. These, along with Chef Special Live Counters, made the event truly finger- licking good! A live DJ station and different cultures and dance forms added flavour to this themed food event and had members joining in enthusiastically.

Coffee Carnival at Club Mahindra Virajpet ith coffee-themed art, souvenirs, coffee-flavoured desserts and even coffee candles, the members and staff of Club WMahindra Virajpet brewed up some brilliant fun and excitement at the Coffee Carnival. The actual beverage was not left behind! Workshops were organized to show members the entire coffee-making process - from plantation to powder - and were even taught the secret of brewing up the perfect cup of South Indian Coffee. With all that coffee around this was quite an invigorating event!

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M&M Bags CII HR Excellence Award 2013 &M Ltd. has been awarded the CII Award for Significant Achievement in HR MExcellence 2013 by the Confederation of Indian Industry (CII). This award recognizes organizations for Excellence in Human Resource practices and programmes, facilitating of communication and sharing of information on best practices, towards improving Human Resources and performance practices and capabilities. “I would like to thank the Confederation of Indian Industry for this prestigious award which is testimony to the efforts of the business and HR leaders,” said Prince Augustin, Exec. VP - Group Human Capital & Leadership Development, Jitin Prasada, Minister of M&M Ltd. “At Mahindra, we aspire to State for HRD, presented the build a culture of excellence and award to Prince Augustin, Exec. VP - Group Human Capital & inclusiveness in all our people Leadership Development, M&M processes which I believe will go a long Ltd., on September 25, 2013, way in making us a globally admired in Mumbai. brand.” The M&M team with the award at the CII Confluence. Excellence in CSR Recognised he Mahindra Group was awarded an Aaj Tak Care Award 2013 for Excellence in CSR in the Education Category for its TNanhi Kali project. This award felicitates the organisation’s efforts in striving for inclusive and sustainable development with a society-centered purpose. It also reaffirms the belief that only when all girl children are educated can sustainable development happen. Mahindra AFS Adjudged a Great Place To Work In ahindra AFS recently participated in a study conducted by Great Places to Work Institute® in Mpartnership with Economic Times - the India's Best Companies to Work for Study 2013, which is regarded as one of the most credible employer branding studies. Thereafter, at a glittering awards ceremony held at Hyatt Regency, Mumbai, Mahindra AFS was adjudged the Third Great Place to Work In - Manufacturing and also bagged the overall rank of 38 among the Top 100 Great Places to Work across industries. In its tenth year, India's Best Companies to Work for Study 2013, the largest study in the country on workplace culture, attracted participation from around 550 organizations from across 22 industries. The Great Place to Work Institute® India surveyed 98,998 employees as a part of this research and conducted an in-depth analysis of people practices and their efficacy in all participating organizations. Rajeshwar Tripathi, Chief People The Great Place to Work Institute® framework is followed by more than 6500 Officer – AFS and Namrata Gill, Sr. organizations globally that participate in its annual research on workplace culture GM OD & Talent Management – AFS across more than 45 countries. receive the award.

FES Kandivili Bags M&M Wins Top Position in Auto Sector in

‘Innovation Award in Safety’ BW Special Issue ES Kandivili bagged &M has been Fa prestigious award Madjudged Number in the ‘Innovation in 1 in the Automobiles Safety’ category in the Sector in Business automobile industry, World’s special issue on at the UBM-OSH India’s Most Respected India 2013 Awards - Companies. The company India's largest safety was covered in this issue, event. It was held on in an article titled ‘Taking September 16, 2013, the Road to Utility’. in Goregaon, Mumbai. Arun Joshi and Vinod Patil receive the

award.

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Mahindra Rise Wins Best Change Intervention of Asia Award 2013 he Learning & Organization Development (L&OD) TRoundtable, a knowledge-sharing and practice-building forum for learning and HR practitioners, recently announced that Mahindra Rise was the winner at the ‘Best Change Interventions of Asia Seminar and Awards 2013’, recently held in Mumbai. Capgemini was First Runner-up, whilst Wartsila, HPCL-Mittal Energy and Tata Motors were the Second Runners-up and SAIL was the Third Runner-up. The results were the culmination of the Best Change Inter- ventions of Asia study which focused on the theme of change management with the dynamic socio-economic and business environment prevalent in Asia. Winners of the Best Change Intervention of Asia Award 2013. Congratulating the award winners, Dr. Sujaya Banerjee, Founder, L&OD Roundtable, said: “The objective of sharing these exemplary stories of change management and the learning insights that came forth, are to prepare the industry to manage the next level of business, social and economic challenges. The Best Change Interventions of Asia Study and Awards 2012-13 truly serves as a recognition platform for courage, demonstrated through the stories of effective management and stewardship of change.”

Safety Innovation Award 2013 for AD, Nashik Plant utomotive Division’s Nashik Plant won the 2013 National Level ASafety Innovation Award at the Safety Convention, organized by the Institute of Engineers (India) Delhi State Centre. It was held from September 12-14, 2013, in New Delhi. The Nashik Plant team was represented by Iqbal Naiyer – Verito PU, Sachin More – SOH&E, Harshad Kaduskar – SOH&E and Santosh Pawar – Scorpio TCF. The team was mentored by Norbert De Souza.

The Award was presented by Oscar Fernandes, Hon’ble Minister for Road Transport and Highways, Govt. of India and Arun Kumar Mishra, IAS Secretary, Ministry of Housing and Urban Poverty Alleviation, Govt. of India.

6th Consecutive CII National Award for Excellence in Energy Management for AD Nashik utomotive Division’s Nashik Plant has bagged the CII National AAward for Excellence in Energy Management 2013 – for the sixth consecutive year. This national award, established by the Confederation of Indian Industry (CII), is conferred on various industrial sectors for outstanding contributions in Energy Conservation and Management. This year a total of 231 companies took part in this competition, of which the top 74 energy-efficient companies were short-listed for a presentation to a panel of judges comprising eminent personalities Dr. Ajay Mathur, Director General, Bureau of Energy from the Energy and Environment spheres. Efficiency (BEE), Ministry of Power, GOI, presents the CII Nashik Plant won the award on the basis of its various Energy National Award for Excellence in Energy Management Conservation initiatives and considering its last three years’ 2013 to the AD Nashik team represented by Swapnil performance on the Energy Management and Energy Efficiency fronts. Rastogi, Vijay Jadhav and Novokesh Mishra (mentored by Norbert De Souza). Also present were Dr. Naushad Team Nashik’s sustained efforts towards Energy Conservation have Forbes, Chairman, Forbes Marshall, L.S. Ganapati, won recognition for six consecutive years. The award was presented Chairman, Award Committee and Krishan Dhawan, CEO, on August 20, 2013. Shakti Foundation.

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Mahindra Tractors Bags Asia’s Most Promising Brands 2012-13 Award rand Mahindra Tractors, the market leader in the Indian tractor industry Bfor 30 years, was honoured with the Asia’s Most Promising Brands 2012- 13 Award, from the World Consulting & Research Corporation. This is the first-ever project on brands and entrepreneurs involving the most promising nations in Asia for business. It featured leading brands from 25 industries across 18 nations from the Asian Continent. The award nominees were evaluated by a highly acclaimed and credible jury. Professor Malcolm McDonald, Chairman, Brand Finance, KPMG, was the Executive Chairman of the jury. Mahindra Tractors won this award for being the No 1 brand in the Automotive and Ancillaries industry. It was received by Sanjeev Goyle, Chief of Marketing and Business Head – AppliTrac, FES, M&M Ltd., at an awards ceremony held at the Asian Brand & Leadership Summit in Dubai, on August 27, 2013. He was also one of the panelists for a session on the ‘Manufacturing Industry – The Rise of Asia’, organized at this summit.

FES Bags Gold QCFI Awards n their continuous journey to achieving Excellence in Product Quality & Reduction in Material cost, the Farm Equipment IPlant Vehicle Engineering (TPDS) team’s efforts were appreciated by the Quality Circle Forum of India (QCFI). The team bagged 4 Gold awards, 1 Best Case Study Award, 3 Silver Awards and 2 Bronze Awards at the competition conducted at the 27th Annual Chapter Convention on Quality Concepts in Mumbai. The competition was aimed at sharing knowledge amongst team members from different organizations, providing recognition and encouragement to members of Quality Concepts teams and learning and understanding practical aspects of Quality Concepts better. There was participation from 272 teams and 1650 participants from 33 renowned companies. Swaraj Victories Quality Circles Win Laurels Once Again ontinuing to exhibit a winning spirit, Swaraj Quality Circles surged ahead at the Haridwar Convention on Quality CConcepts, held in Haridwar. The Challenger QC from Swaraj Division Plant - 1 and the Josho QC from Swaraj Engines bagged Gold Awards, while the Swaraj Junoon QC from Swaraj Division Plant 2 received a Silver Award.

Green Tech Safety Awards

waraj Plant 2 bagged the Greentech Foundation’s Green Tech Safety Gold Award and Swaraj Plant 1 bagged the Silver SAward for ‘Outstanding Achievement in Safety Management,’ in the Automobile Sector. The awards were presented during the XII Green Tech Safety Conference in Goa on September 1, 2013.

The awards were jointly received by Ashutosh Tripathi, Plant Head - Plant 1, Vishal Sharma, Dy. Manager - Safety, Plant 2, Ashwani Aggarwal, Plant Head - Plant 2, and Rajeev Gupta, Sr. Manager – Safety, Plant 1, from Shibu Baby John, Labour & Employment Minister, Govt. of Kerala and Kamleshwar Sharan, President, Greentech Foundation.

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Tech Mahindra Triumphs Tech Mahindra Leadership Team members were recognized at the Hitec India Awards. C.P. Gurnani, MD & CEO, Tech Mahindra, was awarded the ‘Lifetime Achievement Award’ as the ‘Business Transformation Evangelist of India’. Jagdish Mitra and Manoranjan Maopatra of Mahindra Comviva also won awards.

Jagdish Mitra receiving 50 BT ‘Blue Ribbon’ Awards were won by Tech Mahindra in the BT Challenge Cup, a his award. companywide competition, designed to deliver business benefits to customers. Individuals spot a problem in the customer experience, team up with colleagues and get going on a project to fix it. Tech Mahindra actively participated with 77 innovations and achieved 50 Blue Ribbons awards – for 65% of the projects submitted. The winners are also acknowledged throughout their tenure at BT with a blue ribbon icon displayed next to their names in the BT and Tech Mahindra intranet directories.

Tech Mahindra’s Global Test Factory has been assessed at TMMi Maturity Level ‘5’ by Experimentus, (a TMMi Foundation accredited assessing organization and a partner of its Testing Practice), becoming the first IT services company in India and the second in the world to achieve this level of maturity.

CanvasM was a winner at the mBillionth Awards 2013, bagging the m-inclusion award for Saral Rozgar and the m-women and child award for Fightback. These awards recognise and honor excellence in mobile communications across South Asia. This is a first-of-its-kind initiative in the region to recognize and felicitate mobile innovations, applications and content services delivery.

Kudos to the TechM (Kenya) Team from Oracle Oracle MEA has recognized TechM Kenya/East Africa for its efforts in developing the Oracle business in the East Africa Region. TechM Kenya closed four deals in the last FY for Oracle.

The Pegasystems 2013 Partner Excellence Award was awarded to Tech Mahindra at the PegaWORLD 2013 event. It is a fitting accolade to the Tech Mahindra and Pegasystems partnership, which developed and delivered a global warranty solution for a Fortune Ten manufacturing organization, which resulted in an over $5 million

Alan Trefler, Founder & CEO cost reduction, as it helped reduce warranty spend and IT Pegasystems, presents the infrastructure costs and facilitated claims processing for award to Sriram Krishnan. dealers.

Rapid GIST Wins SAP Certification Mahindra Satyam’s solution Rapid GIST (Grants Integrated Solution Template) was recently ‘certified’ by SAP AG as one of the first ‘Partner-Led’ Rapid Deployment Solutions (RDS). This is the company’s first solution to be qualified by SAP as an RDS. The team has been working on it for the past 18 months and in the last 6 months SAP started the rigorous ‘qualification’ process for partner-led RDS solutions with a select few global SAP partners.

TechM Leader, Lucius Lobo won recognition for his blog titled ‘Lucius on Security’. It was selected as one of the top five parenting blogs of the year in a contest by uKnowKids.com. It offers an expert opinion and advice on Cyber Security, Cyber Safety and Cybercrime. A free ebook titled StaySafe CyberCitizen is available on his blogsite.

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FY13 Strategic Deal Partner Excellence Award from Oracle Corporation Tech Mahindra received the FY’13 Strategic Deal Partner Excellence Award from Oracle Corporation at the FY14 Oracle India Partner Kick Off and Partner Appreciation Evening, held in Mumbai. It recognizes Tech M’s continued commitment to Oracle and the value-addition provided in key Oracle deals. Partnering with Oracle India, along with the Govt. team of TechM, a large PSU deal was won, which was strategically important to both companies. iCMGWorld Award for BT Engagement Tech Mahindra and BT Global Services bagged the iCMG Enterprise & IT Architecture Excellence Award in the category “IT Landscape Rationalization” for the year 2013, for their ‘CSDK - Generic Architecture for Complex Contract Management’ program. Under the leadership of Upendra Dharmadhikary and Prashant S, TechM is BT’s strategic partner for this program.

Honours for Mahindra's Infrastructure Sector ahindra Lifespaces was honoured at the CII Conference - MGreenCo Summit 2013, in recognition of the company’s contribution towards the Green Building movement. The company is one of the major contributors twards achieving 1.51 billion sq.ft. of green footprint in the country. So far, the company has over 16.0 million sq.ft of registered green building footprint, of which 1.3 million sq.ft have already been certified. Mahindra Lifespaces is the 3rd highest contributor in the country promoting sustainable development.

Dr. A.P.J. Abdul Kalam, Former President of India, presented the award to Anita Arjundas, MD & CEO, Mahindra Real Estate Sector, at a glittering event in Pune.

NDTV Property Awards recently recognised Anita Arjundas, MD & CEO, Mahindra Real Estate Sector, with the Outstanding Woman CEO Award. This award recognises her as the leading lady of India’s real estate industry and acknowledges her outstanding contributions towards making both Mahindra Lifespaces and Mahindra World City names to contend with in their respective spheres.

The CW Architect and Builder Awards has featured Mahindra Lifespaces Developers Limited (MLDL) among the top ten Innovative Builders in India for the second year running.

The second GRI-compliant Sustainability Report published by Mahindra Lifespaces received an A+ rating for the second year in a row, as per the GRI - G3.1 guidelines. This rating indicates the highest level of transparency and voluntary disclosure. Mahindra Lifespaces is the first and only company in the Real Estate Sector in India to publish a GRI compliant Sustainability Report and is among 12 real estate players across Asia to adopt this initiative

Mahindra World City, Jaipur won dual awards in the Esops Awards - Non Factory Locations (1-51 employees) for the year 2013: 1st Prize for imparting vocational training to unemployed youth through the NGO Technology Business Incubator (TBI) and the Silver ESOPs Star Performer Award in the Non Factory Location (1-51 employees) for good participation.

Mahindra World City, Chennai won the Esops Star Performer 2013 - Gold for Non – Factory location (1- 50 employees). In addition, G. Shivakumar, Asst Manager – O&M bagged the Star Performer Award for his dedicated contributions to ESOPs initiatives.

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Good Show at CMO Asia Awards ahindra Trucks and Buses Ltd. (MTBL) bagged four awards at Mthe fourth edition of the CMO Asia Awards 2013, hosted by the World Brand Congress in Singapore. These awards for excellence in branding and marketing honor global leaders across industry segments for their contribution in making a difference to the industry and the profession and saw participation from 52 countries. MTBL's awards were: ‘Marketing Campaign of the Year’ for its The MTB team with their haul of awards. innovative marketing efforts; ‘Emerging Brand of the Year’, testifying to the immense popularity it has gained in recent times; ‘Best Use of Social Media’ for being first movers in the media, gaining multi-channel strategy advantage and using it for active communication with customers and ‘Brand Excellence in the Automotive Sector’ reflecting the strong presence the company holds in the minds of customers. Mahindra Two Wheelers Limited pulled off a hat-trick at this event, by bagging awards in three different categories: the Best in Class CSR Award in the Manufacturing Sector, the Best in Class Safety Excellence Award and the Best in Class Carbon Footprint Award. Criteria for these awards included Mind Share, Market Share and Commitment Share. CMO Asia is a peer-networking body dedicated to high level knowledge exchange through thought leadership among decision makers across industry segments in Asia and the CMO Asia Awards have representation from 25 countries across Asia. The Asian Confederation of Business, World Brand Congress and World CSR Day are strategic partners for the CMO Asia Awards.

Gold QCFI Awards for Rudrapur Plant he Quality Circle Forum of India (QCFI) - Haridwar Chapter organized its T3rd Convention on Quality Concepts on September 1-2, 2013. There was participation from 108 Quality Circles from 55 companies across the country. Two teams from the Rudrapur Plant – Team Gold from Engine Assembly and Team Goal - Engine Assembly bagged a Gold Award and appeared among the Best of 5 Team Star from Transmission Assembly among the Gold Award winners. participated and both teams bagged Gold Awards.

Denso Best Delivery Award for Mahindra Hinoday ahindra Hinoday’s Magnetic Product Division has been recognised by Denso India as Best Delivery MSupplier for the year 2012-13, from among 400 suppliers. The trophy for “Outstanding Performance in the Category of Delivery” was presented to K. Ramaswami and Arvind Nene at the Denso Business Partners Meet, that was recently held in Delhi. DENSO is a leading global supplier of advanced automotive technology, systems and components, for the world’s major automakers. Mahindra Hinoday’s Magnetic Product Division supplies 17 parts totalling about 2Mn magnet numbers a month to Denso India on a daily delivery basis in binned condition.

First International Award for Mahindra Logistics ahindra Logistics bagged the Brand Excellence in Supply Chain & Logistics’ MAward at the 4th Annual CMO Asia Awards, organized by the World Brand Congress, in Singapore. CMO Asia is an association of senior brand decision- makers dedicated to high level knowledge exchange, through leadership & networking across industry segments. This is the first international award MLL has won and reflects the increasing strength and presence of the brand in the logistics and supply chain industry.

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A Series of Awards for Mahindra Finance

‘Asia's Most Promising Brand’ award was presented to Mahindra Finance by the World Consulting and Research Corporation,at the Asian Brand and Leadership Summit held in Dubai. The awards focus was on Brands (with revenues less than USD $10 bn) that are successfully taking on and beating their competitors through their steady growth and presence. For the first time ever, the event also brought out leaders who have led from the front to make their companies ‘the most promising brands’.

The IT Excellence Award 2013 was presented at the CIO Summit 2013, Singapore in the category of ‘Best IT Governance for project MF-EKA (Enterprise Key Access) Unified Identity Management System’. There were seven awards from around 200 entries.

The company ranked The MMFSL Annual Report 10th in Dun & for FY’12 won a Gold Award Bradstreet's India's Top from LACP (US League of 500 Companies 2012 American Communication list. This prestigious list Professionals, a reputed is based on total income global body of public relations in the FIs/ NBFCs/ and communications. Financial Services Sector.

From Mahindra Insurance Brokers Ltd., Om Prakash Singh, Business Head – Health, was part of a team that bagged the MicroInsurance Centre & LeapFrog Lab’s ‘SUAVE 2013’ Award for designing a prototype microinsurance product at a knowledge-sharing workshop organised by MicroInsurance Centre, USA and LeapFrog Investments in Nairobi, Kenya. This product was primarily inspired by the model of MIBL’s Health Insurance product, ‘Mahindra Arogya Suraksha’, which is tailor-made for Mahindra Finance customers.

Mahindra Finance Mahindra Finance Information Infrastructure and Services Technology received ISO received ISO 9001:2008 20000:2011 certification, certification, dated August 27, dated August 6, 2013, from 2013, from Bureau Veritas for ISOQAR for supporting the property management, office provision of IT helpdesk, IT rollouts, facility management, support services, IT application travel assistance, asset support and enhancement management (non IT), event services, in accordance with the management and statutory service catalogue for FSS. compliance.

Mahindra Intertrade in the Limelight

he Great Place to TWork Institute ranked Mahindra Intertrade 15th among India’s Best Companies for Rewards and Recognition 2013 (above left) and 80th among India’s Best Companies to Work For 2013.

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PGDQM Certificates Awarded midst much zeal and excitement, the ACertificate Award Ceremony for MIQ’s flagship PGDQM program was held in Mumbai. Chief Guest, Dr. Pawan Goenka, President, Auto & Farm Equipment Sector, awarded certificates to 24 participants of the PGDQM Manufacturing program and 13 participants of the PGDQM Service program who had successfully completed the rigorous training and improvement projects at the workplace.

PGDQM Certificate recipients with Dr. Pawan Goenka – President, Auto & Farm Equipment Sector, Bishwambhar Mishra – Director, MIQ and other dignitaries.

MIQ Honoured with Quality Award he Mahindra Institute of Quality (MIQ) won the Quality TExcellence & Leadership Award in the category ‘Excellence in Learning Outcomes'. It was presented in Singapore.

Sharing Expertise IQ successfully conducted a two-day Mprogram on “Daily Work Management and Standardization” for Larsen & Toubro Ltd. at Ahmednagar.

Participants with MIQ faculty Sharathchandra Peddi.

A three-day program on 'Quality Function Deployment, Design & Process Failure Mode and Effect Analysis' was conducted at Elgi Equipments Ltd. Coimbatore, for 21 participants.

Participants with MIQ faculty Sharathchandra Peddi.

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TMW Cycle 5 Assessments Continue ourteen Mahindra Group companies were assessed during the period July - August 2013: Tech Mahindra - Business FServices Group, Tech Mahindra, Mahindra Spares Business, MHRIL, MFCWL, MFCSL, Farm Division, Swaraj Division, Mahindra Hinoday Industries Ltd. – Foundry Division, Mahindra Forgings Ltd, Bristlecone, Mahindra Gears and Automotive Division. The following are a few glimpses.

Mahindra Holidays & Resorts India Ltd. Mahindra First Choice Services Ltd. Farm Division

Swaraj Division Bristlecone Automotive Division

Mahindra Gears

TMW Cycle 5 Assessment Results have been uploaded on the TMW website: http://mahindragroup/sites/tmw/cycle5results.aspx Quality Celebration Across AS uality celebrations were held across the Automotive Sector, on July 13, to mark the 98th birth anniversary of Prof. QKaoru Ishikawa, Management Guru and Father of the Cause & Effect Diagram. Prof. Ishikawa, born in 1915, graduated from the Engineering Department of the University of Tokyo, majored in Applied Chemistry and obtained his Doctorate in Engineering. He was the a recipient of the Deming Award. He was the inventor of the Cause and Effect Diagram, also called the Fish Bone Diagram or the Ishikawa Diagram, one of the 7QC tools used for analyzing the root cause for resolving a concern. To promote a Quality Culture among all in the Automotive Sector, small events were organized by the Business Excellence Team and location teams at the manufacturing plants in Kandivili, Nashik, Igatpuri, Haridwar, Zaheerabd, MVML Chakan, MHEPL Chakan and at TPDS MRV to commemorate Prof. Ishikawa's birth anniversary and spread the use of the Cause & Effect Diagram. At each location, a short film on the use of the Cause and Effect Diagram was screened. MYB table tops were shared with MYB Certified officers at Kandivili. MPPAP certificates were awarded to those who passed the certification test at Igatpuri, Zaheerbad and MHEPL. Certificates also went to the first three in the Cause & Effect Competition at Igatpuri. A Cause & Effect competition was announced at MVML Chakan and Kandivli.

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PEOPLE INITIATIVES Season Six of ‘Mahindra War Room’ Launched he Mahindra Group launched Season TSix of the ‘Mahindra War Room’, its innovative employer branding and talent attraction initiative, in August 2013. This program, designed on the basis of the Group's decade-old ‘War Room’ practice, is used as a major tool to engineer the transformation of the Group. A campus version called the 'Mahindra War Room' was created in 2008 and this strategy contest has evolved into a cult brand since its inception. It offers students from India’s top B-Schools a chance to apply their strategic skills and knowledge to develop innovative solutions for the actual business challenges of diverse Mahindra Group businesses. “The Mahindra War Room is an extension of our ‘Rise’ philosophy which seeks to drive positive change through alternative thinking. With this initiative we are tapping into the immense potential of the youth of India to help us meet the business challenges of the 21st century,” said Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, M&M Ltd. “This initiative gives us a glimpse into the mindset and growing aspirations of the youth of India. It also seeks to showcase the Mahindra Group as a diverse federation of global businesses united by a common brand, purpose, value and culture,” explained Prince Augustin, Exec. VP – Group Human Capital and Leadership Development. The Mahindra War Room gives students the opportunity to creatively respond to live and realistic business issues through a rigorous evaluation process. The issues are developed into sector caselets and students are asked to generate realistic solutions during six months of intense planning and execution. The best team from each campus was flown down to Mumbai to present its strategies to a jury comprising Anand Mahindra, Chairman & MD, Mahindra Group and the Sector Presidents. Building a Reflective Organisation Through Reflective Conversations t the Beijing Blue Chip in December 2012, Anand AMahindra, Chairman & MD, Mahindra Group, had spoken of the importance of creating a Reflective Organization. In order to transform this idea into reality, Group HR and the Troika consisting of Ulhas Yargop, Prince Augustin and Rajeshwar Tripathi, partnered with the Centre of Creative Leadership (CCL) to evolve a strategic intervention, ‘Reflective Conversations’. This intervention kicked-off with the ‘Reflective Conversations GEB Appreciative Workshop’ on July 17, 2013, for the GEB and senior HR Leaders. It was found to be insightful and productive, as stated by Anand Mahindra and Rajesh Jejurikar in their tweets on 17th July, 2013.

“Spent a productive morning in a session we “CLI, MBTI tools provide deep insights into requested with the Center for Creative Leadership leadership. Used in 'Reflective Conversations' to help us turn into a 'Reflective Organization'." workshop yesterday”. anandmahindra @anandmahindra rajeshjejurikar @rajesh664

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Reflective Conversations Skill Building Workshops ince July, Group HR has thrice rolled out the ‘Reflective Conversations Skill Building Workshop’, covering 67 senior Sexecutives in Strategic and Executive Bands across 12 Businesses of the Group. These workshops aimed to create an understanding of and enable the practice of vital skills required for having Reflective Conversations viz. Active Listening, Asking Powerful Questions and Giving and Receiving Feedback. The instruments used - MBTI and CLI - helped participants gain insights into their personality orientation and their leadership behavior manifestation respectively. Participants practiced Reflective Conversation skills in small groups based on real issues identified by them in individual, team and organization scenarios. The workshops received remarkable feedback, with an average score of 4.4 on a scale of 5.

9th Fireside Chat with S.P. Shukla he Fireside Chat is an initiative under the Taegis of Talent Management, Group HR. It provides a unique platform for Senior Leaders of the Mahindra Group to connect with talented young managers who are the future leaders of the Group. The Talent Management Team of Group HR conducted the 9th Fireside Chat with S P Shukla, Member of the GEB, President, Group Strategy and Defence Sector and Chief Brand Officer of the Mahindra Group, on July 4, 2013. It saw 18 young managers from across the Mahindra Group engage in a freewheeling discussion, woven around the varied themes of Branding, Innovation, the Rise Credo and Globalization. The participants gained crucial learnings of life from Mr. Shukla - insightfulness that could only come from profound wisdom, valuable experience and a keen mind. From understanding how the essence of the Mahindra brand remains untouched despite its new external manifestation, to realizing how failed innovations are the greatest sources of learning, the two-hour Fireside Chat journey was quickly and well traversed. It was a true reflection of author Victor Hugo's words: “If you look in the eyes of the young, you see flame. If you look in the eyes of the old, you see light.”

GMC IDAP Workshop areers would be rendered meaningless without the conviction of an over arching aspiration. To breathe life into Ca successful career, one needs to discipline oneself with an Individual Development Action Plan – what the Talent Management Team at M&M calls the IDAP. This was the rationale behind the GMC IDAP Workshop, conducted on July 19, 2013. It was facilitated by Neha Kharde, Sr. GM - Group HR, for 20 GMCs of the 2011 batch. It helped participants to take a step back and reflect on the next important phase in their career development, as well as gain cognizance of their dominant career anchors and preferred learning styles. Participants mapped out important milestones of their careers as they visualise these careers 10 years down the line. The Development Center report gave them an understanding of their strengths and areas for improvement. With this deep and clear understanding of themselves, participating GMCs were able to create IDAPs with specific actionable areas related to Education, Experience and Exposure.

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SUSTAINABILITY

M&M Limited and MMFSL Listed on Dow Jones Sustainability Index - 2013 Under 'Emerging Market Index' udos to M&M Ltd. and M&M Financial Services Ltd. for being selected to Kfeature in the Dow Jones Sustainability Index. The company is listed among 84 companies making up the Emerging Markets Index. “This is a giant leap for us… and we should now be emboldened to make another leap into the word indices soon,” said Anand Mahindra, Chairman & MD, Mahindra Group. These two companies, along with seven others from India, were chosen from over 800 companies for their outstanding performance on the three bottom lines of People, Planet and Profit. M&M Ltd is one of only two Automotive Manufacturers and MMFSL one of only four Diversified Financial components of the index. Companies that qualify for the DJSI Indexes receive a member logo for internal and external marketing and communication purposes. Sustainability Champs Felicitated ahindra Group Sustainability Champions were felicitated with a certificate by Ulhas MYargop, Chairman, Group Sustainability Council & President - Information Technology Sector & CTO, Mahindra Group, for the hard work and responsiveness they had put in to furnish data well on time and thereby complete the Sustainability Report 2012-13 almost three months before the deadline. The Sustainability Champions shared good/bad experiences while working on the Sustainability Report 2012-13. Some gave inputs on the Sustainability Awards and suggested sustainability improvements.

Each of the Sustainability Champions recieved a certificate, in recognition of his/her hard work and responsiveness.

Group Sustainability Training on GRI G4 Guidelines three-day GRI Certified Sustainability Training course was conducted by AKPMG in August 2013, featuring the G4 bridging gap module. The first two days were based on G3.1 and the third day covered G4. It was attended by 26 participants. The GRI Sustainability Reporting Guidelines are periodically reviewed, to provide the best and most up- to-date guidance for effective sustainability reporting. G4 is GRI’s fourth generation of Sustainability Reporting Guidelines to help reporters prepare sustainability reports that contain valuable information about the organization’s most critical sustainability-related issues and make such sustainability reporting standard practice. G4 has been designed to be universally applicable to all organizations across the world Sustainability Awareness & Training for Suppliers une was celebrated as Sustainability Month across AFS. To create sustainability awareness and commitment within our Jecosystem and extend the same to our partners, a Sustainability Awareness & Training Workshop was initiated by the Strategic Sourcing Unit (SSU) and the Business Excellence (BE) Sustainability team. It was conducted at AD, Kandivli for the first batch of 94 participants from 54 suppliers. The inaugural session was presided over by Ashok Sharma, CE - Strategy, Agri & Allied Business, R. Sridhar, Sr. VP – SSU and Beroz Gazdar, Sr. VP – Group Sustainability. The topics included Global Best Practices in the Suppliers Domain, Best Practices at M&M Ltd., Assessment Criteria, case studies by Suppliers and the Way Forward.

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An In-depth Focus on Water Conservation he Mahindra Group's 6th Sustainability Report FY 2012-13 obtained an A+ GRI check level on July 19, 2013. TThis report is based on the internationally recognized Global Reporting Initiative (GRI) Sustainability reporting G3.1 Guidelines. After seeing the success of the Group’s focused attention on Carbon efficiency for the first five years of its sustainability journey, efforts are now being consciously steered to bring 'water' onto centre stage. While water conservation programs were always undertaken at the Group’s various facilities, water availability was never recognized as a business continuity risk. During the year, a series of initiatives were taken to make businesses recognize this aspect and make long-term plans for mitigating this risk. The theme of this year's report is therefore ‘H2O to H2∞ Changing the Water Equation’, the journey for which began last year. A holistic picture of the Mahindra Group’s commitment to sustainability is detailed in a web based report available at: http://www.mahindra.com/How-We-Help/Environment/Sustainability-Reports. Infrastructure Sector Initiatives

World Environment Day was celebrated on June 5, 2013, at MWCJ with the plantation of saplings as well as an Environment Quiz for employees. In addition, the Manager – Horticulture shared a presentation with the team on the importance and impact of the environment.

CORPORATE SOCIAL RESPONSIBILITY

MHRIL in Action • The team in Puducherry organized various ESOPs activities such as counseling for HIV patients at Shanthi Bhavan, Cluny Padmini Sneha Illam, Cluny Childrens Home and Villa Rosaline. They celebrated ‘World First Aid Day’ on September 14, 2013, with team members on bikes holding up banners carrying different messages related to basic first aid. The team also celebrated ‘World Heart Day’ and ‘World Tourism Day’. • The MHRIL ESOPs Team in Himachal Pradesh celebrated ‘World Tourism Day’, on September 27, 2013, with the planting of 110 saplings. Volunteers also cleaned the area around the natural water resource at Pakka Dhank. There was also a session on Sustainable Food by the Resort Chef.

Multiple MHRIL Activities in Gangtok

September 2013 witnessed a number of socially relevant activities… • Teachers Day celebrations on September 5, 2013, started with the lighting of the traditional lamp, which was followed by various children’s activities. • A Blood Donation Camp was held on September 7, 2013, at Club Mahindra Royal Demazong and witnessed 55 volunteers. • A Dengue Awareness Campaign and drainage activities were conducted at Chongay Village on September 25, 2013.

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Mahindra Pride School: Profiles in Courage n July 26, 2013, students at the Mahindra Pride School (MPS) Chennai had the opportunity to interact with OAnand Mahindra, Chairman and MD, Mahindra Group and his wife, Anuradha. A flagship CSR project of the Mahindra Group, these schools provide livelihood training to youth from disadvantaged backgrounds. The first MPS was set up in Pune in 2007, after which four schools have been set up in Chennai, Patna, Chandigarh and Srinagar. Till date, 8052 students have received training. After the training, MPS students have found jobs in the high-growth service sectors in food chains, 5-star hotels, department store chains and IT companies. There is a track record of 100% placement of students. The MPS is fully funded by the Mahindra Group through its corporate foundation, the K C Mahindra Education Trust, with the investment per student ranging from Rs. 18,000 – Rs. 20,000. The Trust partners with the Naandi Foundation, which is the implementing partner for MPS. "Meeting the students and hearing the inspirational stories of a score of alumni has convinced me that we can indeed capitalize on India's demographic dividend,” says Anand Mahindra. “Each of the students had a powerful story about their beating the odds despite a fractured education and home environment. Their stories have convinced me that our country's future depends entirely on how we can skill these unsung heroes of India. Given its verisimilitude to the Mahindra Rise philosophy, this is an idea which we plan to replicate across India and aim to employ 1 million such youth in the coming years." Stories of Hope and Change MPS alumni and students shared their heart-warming stories of transformation. These were true profiles in courage, as the confident, happy and financially- independent students recounted their experiences of rising above their circumstances and forging successful careers. Gunjan (name changed), an alumnus of MPS, Chennai, lives in a slum. Due to her prolonged absence from school, an MPS school administrator visited her home and was horrified to find a traumatized Gunjan. He convinced her to return to school where she revealed that her alcoholic father had attempted to rape her and her mother would Anand Mahindra, Chairman & MD, Mahindra Group and his wife not allow her to report her case to the police. After Anuradha Mahindra visit the MPS school in Chennai. counseling her, the faculty spoke to her mother and threatened to report the case to the police if there was another attempt made on Gunjan, and also insisted that she return for classes. Gunjan completed the ITES course later that month and was selected by an Indian multinational IT company, with a starting salary of Rs.15,550. Her only condition to her employer was that she would work on the night shift so that she didn't have to encounter or see her father who has a day job. M. Meena (name changed) has a life story that could be a script for a Bollywood film! Her father, who was a police officer, was killed on duty during a riot in her hometown in Tamil Nadu when she was only five. Her mother struggled to make ends meet, but was constantly harassed by family members and other villagers. Finally, she decided to end not only her own life but that of her two children as well. Fortunately, Meena and her younger brother were rescued by villagers passing the well in which the mother had tried to drown all three. Meena’s poor maternal grandparents looked after her and sent her to a Government school. She went on to become the 1st rank holder at the

Anand Mahindra interacts with a student at MPS Chennai. university from which she graduated in Computer

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Science. However, she had no idea of how to apply for a job. She heard about the MPS from her brother's friend and enrolled at the school which she now considers her second home. She completed her training in ITES and was also transformed into an optimistic, confident person – which helped her to get placed with a reputed company in Chennai with a starting salary of Rs. 18,000. She is currently helping her brother complete his education. Saraswati (name changed), aged 21, the eldest child of Rajendra & Soleshwari, completed her graduation in computer science, scoring 70% through sheer perseverance. After sole bread winner, Rajshekar's potato chip stall failed, the family’s situation reached a point of complete desperation, forcing them to sell their house and compelling Saraswati’s mother to sell potato chips. Fortunes turned when Saraswati was referred to the MPS Chennai, where she received intensive ITES training. The trainers instilled in her ‘a positive and can-do’ attitude. After completing the training, she was placed in an American multinational information technology, consulting and business process outsourcing company as a 'Trainee Programme Analyst' earning the highest starting salary (till date) of Rs. 25,000 per month. “MPS has drastically changed my life. Now I have become the most responsible person in my family and want to ensure a happy future for my mother and my younger sister, whom I will educate. I have even started dreaming about a house of my own. Thank you to my teachers and MPS,” says Saraswati.

Project Nanhi Kali Update

For Project Nanhi Kali, the new academic year started with Registration Drives being conducted in over 1480 communities. Parents were counseled by the Project Nanhi Kali teams on the importance of educating their daughters, thereby ensuring that these girls continue to attend school in the new academic year.

Tutor Training was undertaken for over 2200 tutors, on their respective state curriculums and in their respective medium of instruction. In addition, academic material developed by the Project Nanhi Kali team was shared.

Over 2190 Academic Support Centres are being opened for Nanhi Kalis, who typically don’t have space and time in their own homes to study. This gives them a stable and conducive environment to learn, understand and practice various educational concepts.

This year, 2711 Nanhi Kalis appeared for the 10th standard examination from all the projects across 9 states in India and 2054 have passed. Congratulations to Anusha, Anupama, Apoorva, Divya, Suman, Jayalakshmi and all those who have completed Class 10, some scoring as high as 8/10 to 9.8/10 GPA grade point averages. For a Nanhi Kali this is a double achievement - they are first generation learners and their only access to quality education has been at the academic support centre run by Project Nanhi Kali and, even more significantly, they have completed their education.

A Nanhi Kali Success Story ayalakshmi and her family migrated to Hyderabad from the impoverished district of JMahabubnagar in Andhra Pradesh. After her father passed away, her mother, Shivamma, worked day and night to educate her daughter. Thanks to academic, material and social support provided by Project Nanhi Kali, her mother could save enough money to admit her into the Amanvedika rainbow hostel for girls, where by studying with other girls of her age her educational performance improved. A hard working student, she scored a grade point average of 9.7 (out of 10) in the recently held 10th grade board examinations. She is currently pursuing 11th grade with Maths, Physics and Chemistry. Warmest wishes to Jayalakshmi as she pursues her aim of becoming a software engineer.

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A Series of Mahindra Partners’ Initiatives • Mahindra Steel Service Centre (MSSCL), Kanhe, carried out paver block work for the Zila Parishad School, in Kanhe Village, near Pune. Children returning to school after the summer holidays were pleasantly surprised to see the beautiful inner compound. Teachers of the school visited the MSSCL plant and handed over a letter of thanks for the paver block work and other help given to them.

• Mahindra Intertrade Limited (MIL) has constructed a new Junior College - the only college in the hinterland for thousands of people in Wadiware village and 13 other villages near Nashik. MIL’s new Junior College is the first such initiative by a corporate in the industrial belt of Nashik. The Arts Division commenced in June 2013, with 69 students - 80% of them being girls!

• MSSCL, Kanhe set up the first children’s play area, in Kanhe village, near Pune. The park has six benches, a 100 sq. ft. granite-topped Chabutara for use in small plays, drama etc by children, two slides, two swings including a family swing and a see-saw.

• Mahindra Finance’s CSR project 'Let’s bring Light to the World!' to electrify 25 villages in six districts of Tamil Nadu with Solar LED street lights was executed successfully on schedule. ekoSol surveyed these villages and identified around 165 touch points - at bus stops, schools and hospitals and to allow business to operate for longer hours, thereby improving the quality of life of the pleased villagers.

• From Mahindra Logistics, Pirojshaw Sarkari, CEO, and other team members, along with their business associate, KM Translogistics, and Ramesh Kumar, President of KRK Foundation, visited drivers’ families in two villages near Jaipur. They interacted with the driver community and distributed stationery, fruit and educational material to the drivers’ children. This initiative was undertaken to encourage all MLL employees to donate not just money, but their time and efforts towards the welfare of the underprivileged.

• Mahindra Logistics conducted safety training programs for drivers across different customers and locations. The objective of these programs was to educate drivers about safe driving practices, thereby reducing transit damages.

Spares Business Unit Lives the Rise Philosophy • ‘Together we Rise’ is the mantra of SBU’s North Sales team. The team has managed to inculcate this behavior in distributors and channel partners too. This was seen recently in Varanasi, which faced the worst floods in 10 years. New Distributor, Ashish Sachdeva from Oriental Vehicles Pvt. Ltd. and his team reached out to flood-affected people on August 29-30, 2013. They distributed over 700 food packets and organized a team of doctors to conduct free health checkups and distribute free medicines to around 300 people.

• The Operations Team at SBU’s Hyderabad Plant organised a free medical check-up camp for employees, including 3rd party labourers, transporters & security officers, on September 13, 2013. The team tied up with Yashoda Hospitals for this activity. A series of health screening activities was conducted and participants received advice and treatment.

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Varied ESOPs Initiatives by FES Teams • The FES Esops team in Nagpur is providing assistance (scholarships) of Rs 600/- a month to six Engineering students from families with economic constraints. Besides this, volunteers are in regular touch with the students and play the role of mentors. • The Esops team coordinated with the Local MLA to organize the ‘Score More’ program for 150 SSC students of Adarsha Nagar. During this activity, the students were given advice by Pradeep Zoting, GM - ER&D, NGP Plant, about how they could score more marks in exams. • The Esops team organized a mega Blood Donation Camp on August 8th, 2013, during which 304 units of blood were collected. 250 volunteers participated in the activity. • The FES Nagpur team has started a Mobile Dispensary that caters to the slum population around the plant. It visits six locations a week with a doctor, male nurse and team of volunteers to provide general medical treatment for these people. In August 2013, 1052 people benefited from this activity. • This year, many villages were affected by floods due to very heavy rains. The FES Nagpur team selected one of the villages – Takalghat – where they distributed 700 sarees amongst residents.

• The FES Nagpur team carried out tree plantation drives throughout the month of August 2013. There was participation from 270 ESOPs volunteers and they achieved their target of planting 1 lac saplings.

• The Mumbai CSR team has adopted 40 Thalassemic patients, each of whom requires frequent blood transfusions. Groups of 8 Esops volunteers have been formed for donating blood to each patient. The Esops team is helping them by organizing blood donation drives in association with Prabodhan Blood Bank. Seven blood donation drives were successfully organized and 193 employees donated blood in F14.

• A function was organized at FES Mumbai to kick- start the Master Teacher Training Programme (MTTP), which is part of the ‘World in Motion’ initiative. Thereafter, the MTTP for Jet Toy and Skimmer was conducted on July 9 and August 31, 2013, at FES for teachers, students and industrial volunteers. Eighteen schools chipped in along with M&M Kandivli to make this initiative a grand Chief Guests Balkrishna Pattil success. and Dr. Gajanan Mohod. The MTTP for Jet Toy and Skimmer being conducted.

• FES Jaipur Plant ESOPs volunteers distributed 405 stationary kits to Govt. School students in the months of July and August 2013, in an initiative towards uplifting education levels and providing educational support to less fortunate students.

• Under the Sanskar Youth Development Project, Mrs. Gharge, Dr. Gajanan Mohod and Shivaji Jagdale, of the FES Kandivili Esops team arranged training for 160 students by members of the Traffic Police Force, on September 8, 2013. The training equipped participants with information that would enable them to assist the Traffic Police in managing traffic and people on the days of Ganesh Visarjan. TMF Success Stories TMF has been supporting Jai Prakash Narayan Memorial Trust, a Delhi based NGO since many years. Success stories here include... Sunita is one child supported under Vidya & Child project to realize her dreams. With 84% in Class XII and good JEE results, Sunita has secured admission into the Jaypee Institute of Information Technology, Noida this year, and is pursuing Engineering in Computer Science. Academics apart, Sunita has learnt Kathak at Vidya & Child for the last 8 years and is a very graceful dancer. Her life reiterates the saying that all it takes is believing in oneself! Seema (19) lives with her mother, elder sister and younger brother. She doesn’t have a father. Her elder sister, who works at a jewellery shop, was the only bread earner for her family, before Seema started working. In January 2013, Seema joined Tech Mahindra’s SMART Program, taking up software designing. She learnt Photoshop along with other foundational courses at the center and equipped herself with designing skills. She is now working as a Graphic Designer at Dakshcraft Pvt. Ltd. She is very happy as she is now helping to support her family. She is looking forward to developing skills in other designing software and continuing her studies through distance learning.

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A Series of Other CSR Initiatives

• The Tech Mahindra Foundation SMART (Skills for Market Training) Center for hearing Impaired young adults at the Deaf Enabled Foundation, in Hyderabad, was formally inaugurated on July 12, 2013, by Mrs. Loveleen Kacker, CEO, Tech Mahindra Foundation. Tech Mahindra volunteers, Prabhakar Dropathi, Ahmed Aizaz, Tejaswi, Shaifali Gupta, Gupta Anshula, Suroor Alam, Revanth and Narsimulu were present, along with a team from the Tech Mahindra Foundation headed by V C Kumar. They spent three hours interacting with the students, playing games and learning sign language. A total of 240 students are being trained this year in basic IT skills, work readiness, English typing and communication skills, Tally and DPT and will thereafter receive placement assistance

• The AS Kandivili Esops team organized a Health Camp on August 25, 2013, for underprivileged people at Vehel Pada in Vikramgadh Taluka. Ten ESOP volunteers coordinated with doctors and local social workers for the activity and distributed medicines and protein products among patients. During the course of the camp, 25 cataract cases were identified and will be operated upon. About 569 people benefited from the activity.

• The Rudrapur ESOPs team organized the opening ceremony for the fifth batch of its Sanskar Project which provides education to underprivileged children in English, Personality Development and Communication Skills. Sixty students were selected by the ESOPs and CSR team directly from Government Schools in Devariya, Lalpur and Kanakpur, with help from the schools’ principals and staff . The aim of this project is to increase communication skills and develop the overall personality of BPL students towards making them good human beings and good citizens of India.

• The team at Mahindra Two Wheelers, Pithampur, launched Shiksha Abhiyan, an initiative to help overall educational development of underprivileged children. Under this mission, the ESOPs Team had earlier visited the Government School at Bhatkhedi Village, near Pithampur in Mhow and met the Principal, who brought to their notice the fact that parents of the students at the school cannot afford basic eudcational material. Thereafter, the team distributed educational material to 300 students.

• The Mahindra Hinoday ESOPs team organised a health awareness session for 75 girl students of Standards 9 & 10 of the Bharaivnath Vidhya Mandir, Pune. The session was very informative and received positive feedback. School authorities have requested the team to hold a similar session for parents too.

• Mahindra Defence Naval Systems, Pune, organized a Blood Donation Camp for a local hospital. The initiative was a huge success, as almost everyone came forward for this noble cause. Though it got coverage in the local press and a participation certificate from the hospital, the most rewarding of all was the feeling of satisfaction reported by the donors, thanks to their being able to give the priceless gift of life to someone unknown and unseen.

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Mahindra Lifespaces Does Its Bit! Mahindra Lifespace Developers Ltd. has commenced an affordable housing project in Kambalgaon village in Boisar. The village comes under the jurisdiction of the Group Gram Panchayat, ‘Maan’, which comprises of the villages of Maan, Warangde, Kallale and Kambalgaon. Company volunteers visited the Gram Panchayat and found that a computer was needed to help increase efficiency and that this would indirectly help about 3,985 villagers. Accordingly, a computer with the right configuration was procured and handed over to a grateful Gram Panchayat team.

• Mahindra World City Jaipur inaugurated the Gyandeep School outside its IT/ITeS SEZ on September 20, 2013. This CSR initiative will impart basic education to children of Labour Camp workers deployed at various projects within MWCJ.

• Mahindra World City, Jaipur (MWCJ), organized a Tree Plantation Drive, from August 13-17, 2013, in association with Technology Business Incubator, during which 500 saplings were planted and distributed across 10 nearby villages. There was excellent participation from students, women and villagers, as well as JCB employees, one of the anchor companies at MWCJ. • The team at Mahindra World City, Chennai, celebrated India’s 67th Independence Day, on August 16, 2013, with inmates of Udhavum Ullangal Illam, a free home for orphan children and the helpless aged. At the orphanage, children are counseled and given education. Elders at the home make candles and paper bags to keep themselves healthy and active. The Esops team met up with the Administrators of the Orphanage and understood their immediate requirements. Skill Training Initiative in Madhya Pradesh he Confederation of Indian Industries (CII) has set up a Skill Training Park at Chhindwara (MP), with the objective of Tdeveloping the technical skills of unemployed youths from rural areas so that they may earn a living. M&M Ltd. and 10 other leading corporate houses have come together to support this initiative. The Mahindra Excellence Centre, Nagpur, has designed and developed specialised 30-day skill enhancing modules for 23 youngsters identified by CII and MEC. It has been designed to build expertise in repair and maintenance of Mahindra tractors, so that the youngsters can either gain employment or start their own workshops. Soon after completing this training, 19 out of the 23 students gained employment with Mahindra dealerships. Finance Sector Lends a Hand Mahindra Finance organized a Blood Donation Camp called ‘Yogdan’ at its Nellore and Naidupet branches in Karnataka.

Muzzaffarpur RO organised a free health check-up camp and also donated books, medicines and other useful items for orphans and handicapped children at the local Baba Garib Nath Viklang Sah-Jan Sewa Sansthan.

Ambulance donations A Tree Plantation Drive were made in Haridwar was kicked off, with more and Gorakhpur to the than 35000 saplings Ram Krishna Seva being planted pan India. Mission, the Hanuman The drive will continue till Prasad Poddar Hospital end- October 2013. and Cancer Research. These ambulances will be utilised for movement of patients from interior areas to hospitals.

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The Tamil Nadu team visited a Municipal School in Chinnavenatham – Namakkal on Independence Day and spent time with children. A water tank was donated to the school.

A DG set was donated to Street Kids Community Village in Vijaywada, Andhra Pradesh, which works towards rehabilitation of street children by providing them with food, shelter and education. The donation ceremony was attended by Anuj Mehra, Managing Director, MRHFL, ZMs, Regional Heads and employees. A DG set was also donated to the Shri Nakoda Karna Badheer Vidyalaya in Bhiwandi, Maharashtra), a school for deaf and dumb children.

A Hospice was recently inaugurated by Vinay Deshpande – Chief People Officer, Mahindra Finance, at the Jawaharlal Nehru Cancer Hospital. Medical equipment was donated to this hospice by the Bhopal (Central Zone 2) team.

Tech Mahindra Foundation Initiatives

 The Tech Mahindra Foundation (TMF) has a special focus on visual disability and supports individuals and organizations that innovate to harness the strength of the disabled. One such organization is the Score Foundation, a longtime partner of TMF, which works towards disseminating information on living with blindness. TMF supported the launch of the Foundation’s first-of-its kind television series titled ‘Nazar Ya Nazariya’. This thirteen-part series, aired on Doordarshan National starting September 21, is aimed at challenging common perceptions and focusing on the immense possibilities of life with blindness. It features real-life stories of blind and visually impaired achievers Eminent Film and TV personality whilst addressing diverse themes, ranging from Education, Employment, Business, Naseeruddin Shah with Loveleen Art and Culture to Marriage and Relationships. Each episode is introduced and signed Kacker, CEO – Tech Mahindra off by renowned actor, Naseeruddin Shah and anchored by Harsh Chhaya, a popular Foundation, George Abraham, CEO, SCORE Foundation and other guests. television actor. “It is the attitude of looking at people with visual disability with sympathy which is most disturbing. The fraternity is one among equals and has to be supported through initiatives for professional employment and self-sufficiency and through this program TMF hopes to bust some myths around the differently-abled people,” says Loveleen Kacker, CEO, Tech Mahindra Foundation.

 The East Delhi Municipal Corporation and TMF jointly inaugurated the In-Service Teacher Education Institute (ITEI) at the EDMC Primary School in Delhi (EDMC). It was flagged off by Ram Narayan Dubey, Mayor, East Delhi, in the presence of Harsh Malhotra, Chairman, Education Committee, Preeti Behan, Municipal Councillor, Variam Kaur, Leader of the Opposition and Loveleen Kacker, CEO, TMF.

 Another Direct Implementation project being run jointly by EDMC and TMF is titled ‘All Round Improvement in School Education’ (ARISE). For this project, TMF has adopted a school for five years to achieve an overall turnaround covering the important aspects of enhancing school environment, improving school management, conducting teacher training and working on pedagogy to improve learning levels of children. TMF is running 8 projects under ARISE in New Delhi and Mumbai.

 Tech Mahindra Associates generously donated funds to help drought affected villages in Maharashtra. Apart from this, Techmighties also decided to go to various villages to help. Every month a group of volunteers join the villagers and the NGOs working there to help with the work that is being done in affected villages. Around 50 Techmighties visited Purandar and Sangola, two drought struck villages around 250km away from Pune. They saw first-hand the problems faced by the villages and pitched in to plant saplings, dig water pits for cattle and distribute grains from the grain bank. They brought smiles and hope to the villagers by showing that they are not alone but Techmighties are there to help them out at times of crisis. Greening Initiative The ESOPs team at Company Ltd., Rudrapur, conducted a tree plantation drive on August 23, 2013, at Prathamik Chikitslaya, Narayanpur. At team of six volunteers planted 700 saplings.

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V H Satheeshkumar @VHSatheeshkumar @anandmahindra Saw #Mahindra tractor commercial on TV (in USA). Felt good for #Indian #entrepreneurship.

kritika shah @iluvthefword Just watched #MyAmazingIndians and I have to say some of the stories are so awe inspiring. Hats off to all the super stars featured! #respect Retweeted by Mahindra News

Kunal Manusmare @storieskecher @anandmahindra 2 my surprise, XUV is 100% Indian made & it's truly world class product! Suddenly feeling proud.. Inspiration 2 make it big!

Rohit Sardana @sardanarohit India creates History! First time ever, Mahindra Bike podium finish in MOTO GP! Congratulations India, Congratulations @anandmahindra .

Shailesh Mahajan @ShaileshMahajn @anandmahindra Club Mahindra...A great logo... A great campaign too...

Ekta Jain @ektajm Just returned from Uttarakhand. No road is difficult with my Scorpio... @MahindraScorpio @anandmahindra

Kartik Sharma @ref_kartik Just renewed my @NanhiKali for 3rd straight year #peace

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grow HOPE renew upport EFORM uplift STRONG choose INNOVATE rosper JOI ENCOURAGE drive POSITIVE value TRANSFORM ASPIRE mould leader share EVOLVETALKSENGAG cheer DARE inspire DEALISM Rise. BUILD CONNECT NOWLEDGE go Kindle SPIRI EMPOWER aim DETERMINATION oal CONVICTION LEAD fait

Innovation is catalysed as much by inspiration as by passion and ingenuity. At Mahindra, the willingness and ability to innovate is present in good measure. It is our belief that sharing the stories behind these sparks of passion and ingenuity with broader communities within Mahindra can inspire many more smart and eager minds to innovate. We are also sure that an important dimension of innovation is open mindedness towards external ideas.

With the objective of inspiring and energising innovation at Mahindra, the Innovation Centre of Excellence, at the Group Strategy Office, has put together a dialogue series, SparkTalks, which brings eminent persons in academia, government, and industry, from within & outside Mahindra, to share their innovation stories with Mahindra employees. SparkTalks is a monthly series that is held at major locations of Mahindra’s businesses within the country. The topics for the series are related to innovation in various industries and cross-disciplinary fields. The audience is drawn from a cross-section of Sectors, functions and hierarchy. Each edition of SparkTalks is also videographed and made available for all employees on the Mahindra Group Innovation Website : http://mahindrarise/sites/innovation (Intranet) & http://mahindrarise.com/sites/innovation (Internet)

A Group Strategy Office Presentation 60