Greater HealthTech Brief The innovative heart of Nordic life science

Official HealthTech Business Brief of Greater Copenhagen Photo: Ty Stange

Medicon Valley The innovative heart of - the numbers Nordic life science • 40,000 people employed in life sciences • 90% of Nordic life science graduates • 4 life science-focused universities The leading life science cluster in Scandinavia • 6,000 PhD students • 350 biotech, medtech and pharma companies with local R&D • 2 large research facilities for R&D - ESS and MAXIV

Located in an area straddling eastern and southern , Medicon Valley has a vibrant ecosystem and enviable talent pool. This is underpinned by life science-focused universi- ties and a superb research infrastructure.

Get happy in the Valley

Medicon Valley is both a competitive business environment Northern Europe’s The best place and an expression of the Scandinavian quality of life. A happy, fulfilled workforce means a smooth-running business – which leading cluster for for doing business in turn means satisfied, secure employers. science and innovation World Bank studies from 2012-2017 The power and effectiveness of Scandinavian innovation is glob- The Medicon Valley ecosystem provides an exceptional environment for place Denmark as the number one ally recognised – and reflected in Medicon Valley. The area has country in Europe for ease of doing a rich life science heritage and pioneering spirit that continues you to invest in or to locate your business. Medicon Valley is among the world-leading research clusters for materials science and life sciences. business and number three globally to attract many successful companies. Industry heavyweights behind New Zealand and Singapore. like Novo Nordisk, LEO Pharma, Baxter Gambro and Lundbeck The opening of MAX IV in 2016 and the European Spallation Source ERIC in 2019 will further enhance the Medicon Valley cluster’s reputation for Denmark and Greater Copenhagen are present, but so too are many smaller innovative companies also rank 1st in DESI 2017. and start-ups who continue to energise the area. innovation opportunities.

3 Photo: Ty Stange

Easy access via HELSINKI OSLO STOCKHOLM 2h TALINN

11/2h GOTHENBURG IKONER / GREATER COPENHAGEN 1h RIGA INGEBORG EIKILL REVIDERET 27.01.2017 AARHUS EDINBURGH Among the world’s EKSISTERENDE GODKENDTE IKONER best regions for

attracting talent GDANSK HAMBURG Greater Copenhagen offers a highly skilled, capable and diverse work- AMSTERDAM force, while also investing in future BERLIN WARSAW

talent. Apart from well-developed LONDON language skills, high education le- vels and its sheer ambition, what sets the region’s workforce apart is BRUSSELS FRANKFURT PRAGUE its prioritisation of talent. The IMD World Competitiveness Rankings placed Denmark first for investing WIEN PARIS MUNICH in and developing talent.

REDESIGNEDE IKONER ZÜRICH BUDAPEST

Greater Copenhagen Copenhagen Airport is the largest airport in Scandinavia. As well as having direct flights to all major European cities, Co- – busting the business myths penhagen Airport also has direct flights to key cities like Bei- jing, Shanghai, Tokyo, Ney York and San Francisco. With the recently announced massive exposition plans Copenhagen 1: ARBEJDSKULTUR 2: WORK / LIFE BALANCE 3: SKATTETRYK 4: GRØN BY 5: WORLDS MOST LIVEABLE CITY 6: GOURMET Welcome to Airport will be able to handle up to 40 million passengers annually in the years to come. Greater Copenhagen Copenhagen Airport is The airport Metro and train stations are located above and the best airport in Greater Copenhagen is a metro- under the main arrival area. They connect Copenhagen Air- Northern Europe politan region that covers eastern Contrary to popular belief, operating a business in Greater Copenhagen port and the large venues in the region in few minutes. The journey to Malmö city centre only takes 20 minutes, and you Denmark and Skåne in southern is not particularly costly, taxes are low and staff wages are often very - World Airport Awards, Skytrax 2017 Sweden. The 79 municipalities in competitive. can reach Lund in 35 minutes. Copenhagen city centre is 7: HOUSING 8: ARBEJDSKULTUR 9: LEVEOMKOSTNINGER 10: HYGGE Greater Copenhagen11: LIGESTILLING are home to 12: TRUST only 13 minutes away. 4 million inhabitants and constitute • Greater Copenhagen is actually 15-20 % cheaper than other northern Scandinavia’s largest recruitment European metropolises in terms of salary, social contribution and Malmö and Copenhagen are accessible, attractive and com- base for highly skilled workers. The office rent pact cities where most of the hotels, restaurants, venues, region offers world-class research • Corporation tax in Denmark and Sweden is 22 % - less than the sights and shops are within easy walking distance of each facilities, a creative business envi- OECD and EU averages other. ronment with access to the mar- • Staff costs for highly educated employees, including PhDs, are kets of Denmark and Sweden, and highly competitive. Also, Denmark has Europe’s lowest social a unique work-life balance for all. 13: FÆLLESSKAB 14: FESTIVALER 15: JOB TIL PARTNEREN 16: MEET THE DANES 17: BØRNEINSTUTIONER OG SKOLER 18: ARBEJDS- FAMILIELIV contribution rate paid by employers

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19: PRODUKTIVITET 20: EASE OF DOING BUSINESS 21: ARBEJDSKRAFT 22: DIGITALISEREDE SAMFUND 23: FINANCIEL TEKNOLOGI 24: REGULATORY SANDBOX

25: FINTECH/IT MEDARBEJDER 26: SPROG/SAMTALE Photo: KMD Join the rise of the new HealthTech industry

Digitisation is the rule rather than the exception in Greater Copenhagen so it is fully integrated into all aspects of life

Evolving technology and the global demand for innovative Strategy and capacity-building in HealthTech health care solutions make Greater Copenhagen the perfect Connecting the dots location for two converging industries: life science and tech. Digital and health literacy involves a range of knowledge, skills The Nordic HealthTech community originated in Greater Copenhagen is currently shaping the rise of the new and behaviour patterns that appropriately – and effectively – Greater Copenhagen. Started with EU-funding, HealthTech industry. engage people in activities related to digital information and HealthTech Nordic has now evolved to become a technologies. community with companies from all Nordic coun- The region has an impressive history of life science and tries. HealthTech Nordic accelerates the growth of technological innovations. From the discovery of insulin to ICT Development Both Sweden and Denmark have detailed national strategies start-ups and unites pioneers in the field of Health- the first mobile phone to Bluetooth technology – all originate Index 2016 for HealthTech. These are the foundations for monitoring cur- Tech. HealthTech Nordic is run by Innovation Skåne from Greater Copenhagen-based science and companies. rent progress as well as for scaling up and adding new servic- together with Oslo Medtech in Norway, Copenhagen The region offers a superior combination of the key factors es within HealthTech. Bio Science Park in Denmark, and Sahlgrenska Sci- needed for the creation and development of innovative and Economy EU Countries / IDI 2916 Value ence Park, Smile Incubator, and Invest in Skåne in successful HealthTech companies. Sweden. HealthTech in Sweden Copenhagen is ranked as one of the five most digital cities Denmark 8.74 in Europe. Greater Copenhagen is at the forefront of imple- Since its initial eHealth strategy in 2005, Sweden has revised menting digital services in both the public and the private United kingdom 8.57 its national focus to: sector, so everything from applications and data transfers to • Empowering and motivating individuals to co-develop licenses runs smoothly and effectively. Sweden 8.45 eServices Cross Technology • Increasing national coordination of health and social care • Improving access to information for decision-making in care Solution’s LifePod Netherlands 8.43 • Increasing focus on national and international issues The LifePod is a modern solution that syncs real-time related to HealthTech Luxemborg 8.36 insights with health care professionals, so those in most need is prioritized. “The cooperation with the The net-savvy North regional hospitals and being part of the vibrant eco- Germany 8.31 HealthTech in Denmark system in the region, including initiatives like Mobile Nordic citizens are generally considered to be Heights and HealthTech Nordic, have been very val- among the most e-ready in the world. Over 90% of France 8.11 Denmark launched its first HealthTech strategy in 1996 so uable for our cloud based digital ehealth offerings”, the citizens of Greater Copenhagen are online – and the use of electronic patient records is well established. GPs says CEO Thomas Bergqwist. their skills and habits are highly advanced. Digitisation and specialists now have access to patient data regardless has been widely adopted in all Greater Copenhagen’s Finland 8.08 of where it was created. All GP offices are computerised. public and private sector domains, including Health- Tech services at hospitals, at GP surgeries, in munic- Estonia 8.07 ipalities, and in private homes. Source: National High-Level Group for HealthTech. National HealthTech – the strategy for accessible and secure information in health and social care. Edita: Ministry of Health and Social Affairs, 2011 (Reference No: S2011.023; http://www.government. se/reports/2011/05/national-ehealth---the-strategy-for-accessible-and-secure- information-in-health-and-social-care/, accessed 17 December 2015).

6 7 Photo: Nicolai Perjesi Be smart – locate your Nordic headquarters in Greater Copenhagen

The location of your company’s Nordic presence is a crucial decision that will affect your organisation for years to come – and Greater Copenhagen is the wise choice

Your company headquarters is not just an administrative and Europe - Ease of Doing Business Regional headquarters in Copenhagen means low business hub; it’s also part of your brand. Businesses and organ- - World Bank 2017 A perfect place for our costs and high quality isations that choose Greater Copenhagen can enjoy a wealth of Nordic headquarters business benefits as well as a happy, efficient workforce. Copenhagen is Scandinavia’s most cost-efficient capital, making it an ideal choice for your Nor- The global pharmaceutical company Astellas has dic headquarters and business expansion into An ideal work-life balance Northern Europe. According to the Financial Times located all its corporate support functions for 2016 fDi benchmark, Copenhagen is 15-20% chea- Nordic and Baltic sales in Copenhagen. Astellas Greater Copenhagen is globally recognised as a highly liveable per than other northern European metropolises in chose Copenhagen because of its unique ability region with a world-famous gastronomical scene. Copenhagen is terms of total costs. the world’s most liveable city according to Metropolis Magazine. to sustain a multicultural corporate environment together with a strong local understanding of all markets in the Nordic region. A skilled and highly qualified labour force Converging industries – a paradigm shift in healthcare As European leaders in creativity, Greater Copenhagen is at- tractive to top quality labour from all over the world. Perhaps In Stockholm, 90 percent“ of our employees Businesses within the field of healthcare and related indus- that is why the Insead Global Talent Competitiveness Index would be Swedish, in Oslo they would be tries are currently experiencing a paradigm shift, moving lists Greater Copenhagen as the world’s best region for at- Norwegian, and in Finland they would be from traditional cure-based to prevention-based healthcare. tracting talent. Finns. But in Copenhagen we have emplo- This transition has been enabled by the rapid evolution of digital technology within some key sectors in the tech indus- yees from four Nordic countries, with a ma- For businesses, Greater Copenhagen offers a dynamic cli- try, such as big data, cloud solutions, social media connect- jority of Danes and Swedes. mate within a firm, fair and transparent regulatory setup. The ing patients, IoT (Internet of Things), and sensors providing World Bank has named the region the easiest place for busi- access to personal biometric data. ness in Europe for the sixth year in a row. Greater Copenha- This makes our work environment multicul- gen business benefits include: tural, but still with a strong local market understanding of all our markets. This is The evolution of better services • Easy to trade across borders important, because despite the global per- • One of the most flexible labour markets in the world ception that the Nordic region is one homo- In Greater Copenhagen, this evolution is already resulting in • Non-regulated, trust-based approach to fixed-term geneous market, there are differences bet- better services through earlier diagnosis, personalised treat- contracts ween the countries. ments, fewer emergency events and even prevention of dis- • Business-friendly overtime work regulations ease – all of which substantially lowers the healthcare cost • Straightforward process for property registration for society. With an aging global population and health care - Anders Nordén, General Manager and construction costs going through the roof, the demand is huge for new Nordic & Baltic Operations, Astellas. • Business operating costs lower than other northern innovative, differentiated and cost-effective patient services. European metropolises

8 9 Photo: Chromaviso

SWEDEN #1 GLOBAL RANKING

DENMARK World’s highest number #2 of clinical trial-based GLOBAL RANKING publications per capita

Locate your Nordic headquarters at the forefront The Nordic countries have always been front runners in the The perfect Nordic location for clinical trials Help with the next steps of the digital revolution collection of data on births, deaths, disease and its control. Data on education and employment, immigration and emi- Spanning eastern Denmark and southern Sweden, Greater NEXT – National Experimental Therapy Partnership – is a With almost universal penetration of broadband, Greater gration have also been duly collected as it was – and is – the Copenhagen offers direct access to two of the world’s lead- highly experienced organisation dedicated to ensuring your Copenhagen’s digital infrastructure is among the best in the backbone of the welfare state model. ing nations within clinical research, with more clinical trials per company’s success with clinical trials. The organisation’s world. Denmark and Sweden offer a unique opportunity for capita than anywhere else in the world. The two countries’ in- unique set-up means it can offer a one-stop approach that businesses and organisations to test demanding solutions in For both Denmark and Sweden, growing population, tax col- ternational reputation for clinical trials of the highest quality supports every stage of the clinical process. Founding part- a national setting using a superb, speedy and well-function- lection and the requirements of a complex welfare system and ethical standards makes Greater Copenhagen an attrac- ners include Roche, Novo Nordisk, AstraZeneca And Novatis. ing infrastructure. pushed both states’ early forays into the digitisation of data. tive and sought-after destination for life science companies. Now, extensive and extremely high-quality data is available covering varying, yet long periods of time. Establishing your European headquarters in Greater Copenha- Nordic headquarters with all-round connectivity gen means getting access to a smooth clinical trial process that The Danish government was the first in the world gives pharmaceutical and healthcare companies real commer- The Greater Copenhagen area is a world-leading real-life lab- to appoint a digital ambassador to their diplomatic Easy access to comprehensive biobanks and de- cial advantages – as well as giving patients the chance of a bet- oratory for experimenting with smart technologies that can ad- corps, acknowledging that global tech giants wield tailed patient data ter, quicker outcome. You’ll be ideally positioned to conduct clini- dress challenges posed by issues such as aging populations power comparable to that of many countries. cal trials from idea to phase III completion by benefitting from the and new demands for treatments and cures. This focus on da- Greater Copenhagen has a large number of detailed health sophisticated healthcare environment available in both countries. ta-driven smart solutions is evident in the large number of tech registers and biobanks offering access to Swedish and Dan- R&D investment and testing facilities in the region. ish register data. As a world leader in the IoT revolution, Sweden GenomeDenmark Greater Copenhagen has many successful companies active makes it easy for foreign companies to take advan- There is a long-standing tradition in Greater Copenhagen for Based on a common national information infrastruc- across all the IoT verticals, bringing smart devices to diverse tage of the opportunities that exist for production in efficient public-private partnerships in areas such as the -de ture, the new genome centre in Denmark will en- applications for areas like: and around digital infrastructure, collaboration and velopment and testing of healthcare and welfare solutions. sure a complete setup for collecting samples from strategic investment. This applies both to the pharmaceutical industry and medical patients to be genome sequenced, and data to be • Payment systems technology. Support includes: analysed for research or treatment purposes. • Utility solutions • Surveillance • The Medicon Valley database • Health monitoring Let your Nordic headquarters tap in to a tradition • Online resources offering fast and free assistance in f • Mobile workforce of top quality data inding the right life science partner – from start-ups to Efficient application handling major corporates All new trial applications to the Danish Health and Medici- Locating your headquarters in Greater Copenhagen means • Biobanks that give researchers online access to nes Authority must be approved within 60 days. In 2016, you get easy access to comprehensive biobanks and large combined data from biobanks at hospitals, universities 92% were replied to within 42 days. All trial applications registries containing detailed patient data. The region has a and other research institutions received an answer within four days. An acceptance of significant number of detailed health registers and biobanks the application was followed by placement of possible offering access to both Swedish and Danish register data. trials according to the number of patients and capacity.

10 11 Matrix - Northern Europe Regional Headquarters

Cost / Quality Benchmark Example 100

Copenhagen Quality Higher

Amsterdam

Berlin / Index 100 = London 100 = / Index

Stockholm Brussels Quality Index Index Quality Hamburg Lower Quality Lower High Cost Low Cost 60 120 100 80

Cost Index / Average = 100 Gaming is poised to revolutionise life science

Source: fDi Benchmark from the Financial Times Ltd 2015 The gaming industry is playing an increasingly im- Methodology: The Cost model for ‘Northern Europe Regional headquarters’ combines the key in- portant role in life science. Apps that let patients puts of labour and property, based on a facility of 1,500 square metres accommodating 50 emplo- yees across 18 job titles. The Quality model for the ‘Northern Europe Regional headquarters’ sector play a game while learning to control their diabetes profile categorises and weights a total of 85 data points into 20 Tier 2 sub categories, which in turn are categorised into 5 Tier 1 categories. have long been available but there is much more in the pipeline. Jane McGonigal is a pioneering game designer who created Superbetter (superbetter.com), a game for treating anxiety and depression. Several years ago she was quoted as saying, Be in the go-to region for tech innovation HealthTech companies in Greater Copenhagen often have The amount of“ people working in “ world-class competencies for designing and developing embedded software solutions, connectivity, [and] If anybody needs to“ be scared of games, communication-enabled devices. Their unique independent software security was a reason for choosing it’s definitely the pharmaceutical industry. laboratories are comparable to what one would normally ex- Lund for this location. pect to find in-house at companies such as mobile phone manufacturers. Thanks to its educational infrastructure and Carl Gustavsson, deputy site manager at Bosch’s new software development centre at Ideon Science Park. Now, it seems as though her prophesy is coming the continued presence of major software and hardware true. In a recent GeekWire article she explains, companies such as Ericsson and Sony Mobile, Greater Co- penhagen has long been a hub for a cross-industry techno- logical innovation that incorporates gaming as well as com- “ panies like Bosch, Volvo and Assa Abloy. People are working“ on games that work

better than morphine for pain relief, Sweden has a long tradition of involvement in the automo- tive industry, covering everything from R&D right through games that work better than medicine for to production and after-sales services. Although these in- Sweden and Denmark are depression, and games that work better dustries are primarily located outside Greater Copenhagen, for weight loss than diet pills. Being able Bosch, Continental and Volvo Cars all chose to establish the two most innovative to play a game to improve your health software development centres for the digitalisation of cars countries in the EU is really big space, absolutely. Who in the southern Swedish city of Lund in 2016. wouldn’t rather play a game than have - European Innovation Scoreboard 2017 side effects from medicine?

Photo: Københavns Kommune 12 Triple strength R&D

The Greater Copenhagen life science cluster Medicon Valley is built on the successes and dynamics of the triple helix ecosystem involving government agencies, research infrastructure and business networks

Photo: Nicolaj Perjesi

Greater Copenhagen has a long-standing tradition for ef- National Strategy for Personalised Medicine Major Swedish investment in medical infrastructure Location opportunities include: ficient public-private partnerships in areas such as devel- 2017-2020 opment and testing healthcare and welfare solutions. This The Biobanking and Molecular Resource Infrastructure of • 38,000 M2 in four attractive innovation hubs: Copenhagen applies both to the pharmaceutical industry and to medical The Danish Department of Health and the Danish Sweden (BBMRI.se) is one of the largest investment, which Bioscience Park (COBIS) Symbion Office Community, technology. Regions have developed the National Strategy for the Swedish Research Council has made so far within the SingularityU Denmark and DARE2Mansion Personalised Medicine 2017-2020. With this stra- area of medical infrastructure. It is a national infrastruc- • 68.000 M2 in Office Hotels Vibenshus, Parken and Titanhus tegy, the tracks for the use of personalised medicine ture hosted by Karolinska Institutet in collaboration with all • 50.000 M2 in Commercial tenancies in 14 properties Collaboration - The Nordic recipe for success in the Danish healthcare system are laid. Swedish medical universities. BBMRI.se is striving to build • Labs and offices are available for rent at the University of a national infrastructure of biobank samples from patients Copenhagen for research partners A strong tradition for collaboration has always characterised and healthy volunteers. This will generate new possibilities business and biobanks in the Nordics, especially within the of discovering diseases at an early stage and determining Medicon Village in Lund is a science park for research, in- medical and pharmaceutical industry where hundreds of Danish National Biobank the best treatment. novation and business for people´s health and wellbeing. companies have shared resources and developed together Situated in the southern Swedish city Lund, it houses 1600 over the years. In the Greater Copenhagen area, this unique • The Danish National Biobank collects samples people in more than 120 organisations working in pharma, approach has proved that collaboration is still a recipe for and healthcare data from all national major World-class R&D facilities medtech, biotech, nano- and healthtech. Medicon Village is success. biobanks, databases and registers a platform for cutting-edge research and innovation in the • Biobank has 6m samples from 3m people Copenhagen Science City has one of Europe’s highest fields of prevention, diagnostics, treatment and care. In Greater Copenhagen representatives from public and pri- • Biobank register has 22m samples from 5.4m concentrations of education and research institutions and vate healthcare and research organisations openly discuss people organisations in the fields of medicine, health and natural Medicon Village also hosts Health2B, an international Health- barriers and opportunities for public-private research collab- • +500.000 new samples added to the biobank sciences. Copenhagen Science City offers access to invest- Tech accelerator with companies from all over the world. oration in personalised medicine. This is an area of research annually ment-intensive facilities, technology and know-how that can focus in Greater Copenhagen that has promising possibilities • All health data are anonymised be difficult for individual businesses to establish on their within public-private collaboration on better and new treat- • Researchers have online access to combined own. Copenhagen Science City is an ideal location for start- ment forms – e.g. medicines or new innovative tech-based data from all the biobanks participating in the ups, scale-ups, R&D-divisions and mature companies. University/industry co-operation solutions - that will benefit patients. Danish National Biobank initiative Greater Copenhagen has 17 science parks and 17 More than 200 innovative companies have already cho- universities and university colleges, all recognised An important prerequisite for realising this potential is a sen to locate within walking distance of University Hospital for their excellent university/industry co-operation. clear and secure framework for collaboration among pub- Rigshospitalet, Metropolitan University College, the Univer- lic researchers, clinicians, patients and private actors along sity of Copenhagen, Faculty of Science and Faculty of Health the entire research value chain. Businesses can find these and Medical Sciences, two student innovation hubs and a frameworks in Greater Copenhagen. healthcare innovation centre. Universities in Greater Copenhagen have a long tradition of industry collaboration and access to state-of-the-art labora- tories and facilities such as a centre for micro- and nanofab- rication with clean room facilities, and a centre for electron microscopy.

14 15 Photo: Ty Stange

R&D at the forefront of the digital revolution The Nordic countries have always been front runners in the GenomeDenmark nations within clinical research, with more clinical trials per collection of data on births, deaths, disease and its control. The National Genome Centre (GenomeDenmark) is a capita than anywhere else in the world. Greater Copenhagen’s digital infrastructure is among the Data on education and employment, immigration and emi- national platform for sequencing and bioinformatics, best in the world. Denmark and Sweden offer a unique op- gration have also been duly collected as it was – and is – the which includes universities, hospitals and private When you choose to establish your R&D facilities in Greater portunity for businesses and organisations to test demand- backbone of the welfare state model. firms. The GenomeDenmark consortium has recent- Copenhagen, you’re getting access to a smooth clinical trial ing solutions in a national setting using a superb, speedy and ly finalised its efforts to establish a Danish reference process that gives pharmaceutical and healthcare compa- well-functioning infrastructure. For both Denmark and Sweden, growing population, tax col- genome. The result is a reference of unrivalled quality nies real commercial advantages – as well as giving patients lection and the requirements of a complex welfare system and depth of information compared to other similar the chance of a better, quicker outcome. You’ll be ideally pushed both states’ early forays into the digitisation of data. international references and studies. positioned to conduct clinical trials from idea to phase III Now, extensive and extremely high-quality data is available completion by benefitting from the sophisticated health- covering varying, yet long periods of time. care environment available in both countries. The Danish government was the first in the world to appoint a digital ambassador to their diplomatic corps, acknowledging that global tech giants wield Easy access to comprehensive biobanks and Cutting edge life science Help with the next steps power comparable to that of many countries detailed patient data technology in Greater NEXT – National Experimental Therapy Partnership – is Greater Copenhagen has a large number of detailed health Copenhagen a highly experienced organisation dedicated to ensuring registers and biobanks offering access to Swedish and Dan- your company’s success with clinical trials. The organi- As a world leader in the IoT revolution, Sweden ish register data. sation’s unique set-up means it can offer a one-stop ap- makes it easy for foreign companies to take advan- Lytics is a Malmö-based life science spin-off from proach that supports every stage of the clinical process. tage of the opportunities that exist for production in There is a long-standing tradition in Greater Copenhagen for Expertmaker – an AI company that was bought Founding partners include Roche, Novo Nordisk, Astra- and around digital infrastructure, collaboration and efficient public-private partnerships in areas such as the de- by eBay in 2016. Lytics uses artificial intelligence Zeneca and Novatis. strategic investment. velopment and testing of healthcare and welfare solutions. to gain valuable insights from medical data. For This applies both to the pharmaceutical industry and medi- example, it finds foreseen and unforeseen pat- cal technology. Support includes: terns in your health care data in order to provide predictive and prescriptive health care solutions. • The Medicon Valley database R&D and the tradition of top quality data • Online resources offering fast and free assistance in f Efficient application handling inding the right life science partner – from start-ups to All new trial applications to the Danish Health and Greater Copenhagen has a large number of detailed health major corporates Medicines Authority must be approved within 60 registers and biobanks offering access to Swedish as well as • Biobanks that give researchers online access to days. In 2016, 92% were replied to within 42 days. Danish register data and researchers within short distances of combined data from biobanks at hospitals, universities R&D and the perfect location for clinical trials All trial applications received an answer within four travel. Collaboration with academic researchers is necessary and other research institutions days. An acceptance of the application was follow- in order for the industry to work with patient data but new Spanning eastern Denmark and southern Sweden, Greater Co- ed by placement of possible trials according to the collaboration models are being discussed and developed. penhagen offers direct access to two of the world’s leading number of patients and capacity.

16 17 Photo: Nicolai Perjesi Plant your start-up where it will grow best

With a history of globally successful start-ups like King, Drugstars, Zendesk, Lytics, Podio and The Astonishing Tribe, the Greater Copenhagen area is very active in its political and commercial support for new companies

Greater Copenhagen is a unique location in Europe for con- • Rocket Labs (rocketlabs.dk) The Danish government was the first in the world necting technology with life science, combining ambition • Founders House (foundershouse.dk) Index Ventures to appoint a digital ambassador to their diplomatic with talent and leveraging local knowhow. Here, you can • Health2B Accelerator (health2b.life/) corps, acknowledging that global tech giants wield build a product or service that makes all the difference. More power comparable to that of many countries. and more businesses in Greater Copenhagen are looking A viable incubation and funding network has been to start-ups for partnerships. Entrepreneurship is very high Join the movement! established in the last few years. It is not just lo- on Greater Copenhagen’s political and business agenda. The number of start-ups in the region continues to grow – as cal venture capital investors such as Vækstfonden, The region has ensured that it is extremely easy to register As a world leader in the IoT revolution, Sweden online communities like cphftw.dk and oresundstartups.com SEED Capital, Northzone, Creandum and Northcap a company, and the high degree of digitisation makes pro- makes it easy for foreign companies to take advan- clearly show. By establishing your start-up in Greater Copen- Partner that are investing in Greater Copenhagen. cesses very efficient. tage of the opportunities that exist for production in hagen, you can become part of a vibrant and constantly ex- A number of pan-European VCs are also making and around digital infrastructure, collaboration and panding environment. The dynamic start-up scene is partly investments*. strategic investment. R&D – outsourced fuelled by local venture capital funds as well as a rising influx of global venture capitalists. *chinapost.com. Ben Holmes, a partner at the global venture capital The concept of outsourcing R&D to partners acknowledg- firm Index Ventures. es the fact that many established players often struggle to keep up with the most recent technological developments Drugstars and consumer demands. Outsourcing R&D benefits both parties. The established companies get cutting-edge tech- nical innovation while start-ups get access to capital, knowl- The city of Lund in southern Sweden has a unique start- Mobile Heights up cluster with an established and exciting environment of edge and distribution muscle. An industry-driven networking community founded Award-winning start-up Drugstars are changing over 800 companies – all within a 10-minute walk of each by Ericsson, Sony Mobile, Telia, the regional coun- healthcare by using anonymised big data that re- other! Partnering with universities is easy. Talk to an orga- cil and universities. The aim of Mobile Heights is to presents the voice of patients. Drugstars recog- Start-up synergy nisation like: strengthen the region as an international hotspot for nise that improving healthcare is a team effort so connected technologies. they have committed to making patient insights While some start-ups collaborate with existing players in the • Ideon science park data available as an open source for non-pro- industry, many also collaborate with each other. The numer- • Medicon Village ous co-working spaces aimed at start-ups in Greater Copen- • SmiLe Incubator fit patient-focused scientific research. Drugstars hagen encourage this kind of collaboration. • Lund University Biomedical centre (BMC) Start-ups – at the forefront of the digital revolution also provides aggregated anonymised data on • Lund University commercial terms to commercial organisations Co-work spaces include: • Faculty of Engineering (LTH) With almost universal penetration of broadband, Greater Co- for well-defined purposes that will directly benefit • COBIS (cobis.dk/en) • Health2B HealthTech accelerator penhagen’s digital infrastructure is among the best in the world. patients. • DTU Skylab (skylab.dtu.dk) • Health Science Lab Denmark and Sweden offer a unique opportunity for businesses • The Ground (theground.se) • Mobile Heights and organisations to test demanding solutions in a national set- • Rainmaking Loft (rainmakingloft.dk) ting using a superb, speedy and well-functioning infrastructure. • MINC (minc.se/startuplabs)

18 19 Photo: Nicolai Perjesi Help your sales force hit the ground running

A combination of minimal bureaucracy and the most flexible labour market laws in Europe makes it quick and easy to establish a Greater Copenhagen- based sales office

A lot of prominent international pharma companies have Link your sales to the forefront of the digital revo- registration of patients who are in contact with the health representation in Greater Copenhagen, and there is also a vi- lution service. Extensive digitisation means that there are excel- IBM brant start-up environment. A Greater Copenhagen sales office lent opportunities for monitoring patients within the general lets companies lend efficient support to their sales efforts in With almost universal penetration of broadband, Greater practice sector, as well as monitoring the course of their dis- the Nordics services market. Copenhagen’s digital infrastructure is among the best in the ease over time. IBM’s choice of Greater Copenhagen as the loca- world. Denmark and Sweden offer a unique opportunity for tion for its new client innovation centre will bring businesses and organisations to test demanding solutions in A strong platform for Nordic expansion a national setting using a superb, speedy and well-function- The go-to region for tech innovation IBM closer to both its Swedish and Danish clients, ing infrastructure. making it easier for them to collaborate on crea- Greater Copenhagen is a natural choice for locating a Nordic Thanks to its educational infrastructure and the long and ting new innovative digital solutions. sales office. You can: Extensive digitisation and the high level of affluence can -de continued presence of major software and hardware compa- liver an impressive uptake of relevant digital and mobile ser- nies such as Ericsson and Sony Mobile, Greater Copenhagen • Reach a large potential customer base vices for the pharmaceutical industry to use in the develop- is well established as a region for innovation also in the tech • Get access to both business partners and skilled employees ment of medical technology and sales. industry. • Benefit from a solid infrastructure that eases expansion to “It is great that we at IBM now focuses on the other Nordic European markets “ the Nordic market to be able to provide our Making the sales connection clients with even better support and more services”, Medac The use of electronic patient records is well established in Hamburg-based pharmaceuticals company Medac Greater Copenhagen. GPs and specialists have access to pa- established its Nordic sales office in Malmö, with tient data regardless of where it was created. says Johan Forssander, CEO IBM Client Innovation its easy access to all the Nordic countries. Location, Center, Malmö. Henrik Bodskov, CEO of IBM Den- logistics, costs and lifestyle were the deciding fac- Danish citizens in Greater Copenhagen can easily connect to mark adds tors in Malmö’s favour. their own records, prescriptions, laboratory responses and 100 vaccination records via sundhed.dk, the unique Danish na- tional e-health portal for citizens and health professionals million alike. It is also the largest electronic patient portal in Europe, with 20% of the Danish population visiting every month. A consumers can be reached PHOENIX Group – Nomeco similar system is available for Swedish citizen as well. “Denmark is the ideal innovation lab for Nomeco chose Copenhagen for its new state-of- from Greater Copenhagen “ the-art pharmaceutical warehouse, serving the within 24 hours or less this, offering access to IT talent with busi- company’s Nordic logistics hub. The deciding fac- CT and digital workflows are fully integrated in the Greater Co- ness acumen, and consumers who are very tor was the area’s excellent infrastructure, including penhagen healthcare system. Both general practice and the IT savvy and up for adopting new the coming Fehmarn Belt Fixed Link that will direct- hospital sector are characterised by extensive digitisation. digital solutions.” ly connect the region with northern Europe. There is also a long tradition of thorough monitoring and

20 21 Invest in Skåne Copenhagen Capacity Dockplatsen 26, SE-211 19 Malmö, Sweden Nørregade 7B, DK-1165 Copenhagen K, Denmark

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