OUR BUSINESS AT A GLANCE

Grow market share in ’s advertising market with one-stop solution Expand global footprints by adding co-production, movies and US drama slate

SEGMENT BUSINESS MODEL PRODUCTS/BRAND MARKET GROUP’S INTERESTS

Hong Kong TV Free-to-air TV broadcasting Terrestrial TV channels (Jade, J2, Hong Kong and 100% Broadcasting of five terrestrial TV TVB News, Pearl, TVB Finance & Mainland China channels, each with Information) clear audience targets in return for advertising and production revenue. Co-production of dramas with Chinese online operators.

myTV SUPER Operation of myTV SUPER myTV SUPER, www..com and a Hong Kong 100% OTT service and website range of mobile apps portals

Big Big Channel Operation of online social , Big Big Shop and Hong Kong 100% Business media platform, Big Big Voice Entertainment Channel; e-commerce platform, Big Big Shop; live events, and music entertainment

Other Activities Investment in Movie investment (Shaw Brothers Hong Kong and • Movie investment: 5-12% complementary businesses Holdings, Flagship Entertainment); United States (effective) US drama slate (Imagine Tiger • US TV drama production: 50% Television)

Programme Licensing of TVB produced TVB programmes and channels Key markets • Licensing and distribution: 100% Licensing and channels and programmes (in and dubbed • Malaysia • Mainland China: 70% Distribution to TV operators for soundtracks) • Singapore exhibition on pay TV • Mainland China services and online • Canada • Vietnam

Overseas Pay Subscription pay TV service • TVB channels bundled with • North America 100% TV and TVB and operation of TVB DISH Network offerings in North • Australia Anywhere Anywhere OTT service America (USA) • Europe • TVB Anywhere • Rest of the world

Television Broadcasts Limited (TVB; stock code 00511) commenced business in 1967 and was listed on The Stock Exchange of Hong Kong Limited in 1984. TVB is the first wireless commercial television station in Hong Kong, and is the leading free-to-air TV broadcaster in Hong Kong with 82% audience share. It is also one of the largest commercial Chinese programme producers in the world. Its vertically integrated business model encompasses production, broadcasting and distribution. TVB generates 70% of its group revenue in Hong Kong, with the balance from the rest of the world through licensing and subscription businesses.

Television Broadcasts Limited Annual Report 2018 17