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Issue 05 | Oct - Nov 2013 | Price Rs. 100

Exclusive interview Humaima Malick‘s Technology Obsession

The Barometer of a Successful 3G Auction in Pakistan

Exclusive Government & Mobile Industry United Mobile Sony Brings Agree to Move Forward with Ijaz Xperia Z Ultra Next Generation Mobile Networks Adnan Khan Managing Editor

Khalid Khan Dear Readers, Publisher & Editor in Chief

We hope you are enjoying the beautiful autumn and a joyous EID. Adnan Khan We at PhoneWorld wish you all a very happy EID Mubarak. Marketing Head & Managing Editor

This time around the magazine decided to honor the modeling Kanwal Ayub, industry’s rising star and her obsession with technology, the Rizwana Khan gorgeous, the beautiful “Humaima Malick”. Humaima is not only a Associate Editor famous face of fashion industry but she is also one of the talented personalities of television and film industry. We dig deep down in Agha Mehdi to her fascination in technology and her new avatar as the Brand Bureau Chief Lahore Ambassador for Samsung. Imran Rashid Muneeb Shiekh Finally, after a long time a positive step has been taken by the Technical Consultant Government of Pakistan in the field of telecom. As the Government and the mobile industry agree to move forward with the next Hunain Zahid Kayani generation of wireless networks. PhoneWorld is honoured to Bilal Abbasi give exclusive coverage of the event. With the new Chairman of Sub Editor PTA, the Government and the telecom operators are hoping to resolve the issues that are withholding the 3G auctions. In a half Nasrullah Shah Bureau Chief Quetta day workshop on “Policy and Regulatory Environment for Next Generation Mobile Networks in Pakistan” which was organized by Mufti Mohsin Rehman Central Asian Cellular Forum and TechPolis, the telecom industry Consultant and policy makers agreed that Pakistan is moving forward with upgrading its mobile networks to new heights. Bushra Mushtaq Khan Graphic Designer Are you afraid of losing your cell phone data, if your phone gets lost Fayaz Ahmad Khan or stolen? Well, fear not we have brought you some amazing tips Webmaster and tricks that might come in handy. Smartphones are becoming popular in Pakistani market today with fifth largest mobile phone market in Asia. As mobile phones have become more popular and Advisory Board fancier, they have also become increasingly liable to theft. Some cautionary steps may come useful to recover your important data Farhad Afridi or to retrieve your phone. An in-depth analysis has been done on Government and Regulatory Affairs some applications and their built in features that can make you Muhammad Idress fearless. President Karachi Electric Dealers Association

3G undoubtedly the most talked about news in telecom industry Baber Mehmood nowadays. we have shed light on the Barometer of a successful Chairman Khidmat Group Lahore 3G auction in Pakistan. Some key issues and their solutions which Shabir Labba are obstructing the 3G auction highlighted, as well as the ups President Anjuman-e-Tajran Electronics and downs of introducing new players or staying with the existing Hall Road Lahore players in the market. Sajid Butt Chairman Rawalpindi Mobile Association A special survey and research has been carried out by the magazine on popular demand by comparing the mobile data tariff Asad Khan benchmarking from all the telecom operators. From daily data President Islamabad Mobile Association packages to monthly data packages. This might be helpful for you Fayaz Butt to decide that which one is best for you. President Alkhidmad Group Hafeez Traders Welfare League Lahore

Hidyat Ullah Thank you, Feedback President Mobile Traders Association, Falak Sair Adnan Khan [email protected] Plaza, Peshawar Managing Editor www.phoneworld.com.pk

Printed at: Gul Awan Printers Islamabad Declaration No: 1196/2(124)/Press2011 Contents Issue 05 National 40 The future looks Bleak for SMS Android Kitkat NationalOperators Prepare For A Sweet New Treat 26 Promotional Shift in Pakistan’s Telecom Industry

International 19 Acer Announced ‘First 4 K Recording Smartphone’ Liquid S2 29 Qualcom Toq, First Smartwatch Charging Wirelessly

Feature 22 Smartphone Review 50 Mobile Data Tariff Voice Benchmarking 10 The Barometer of a Successful 3G Auction in Pakistan Xtreme QuadcoreV70 36 Android Kitkat 33 10 of the Smartest things you can do with your Smartphone 6 Government & Prepare For A Sweet Mobile Industry New Treat 46 Battery Preservation Agree to Move Forward with Next Generation Wireless Networks Infocus 20 Ejaz Hassan, United Mobile 30 Humaima Malick, 8th Most Fanciable Women in South Asiar 48 Hassan Minhas, Airlink Communication

Wishlist 38 Which one would you like to choose

Photo Gallery 25 Your VOICE is with you, ALWAYS! 34 Sony Brings Xperia Z Ultra in Pakistan 39 Qualcomm & Ucell organizes Training for App Designers in Uzbekistan 45 Mobilink brings Pakistan Idol 28 Dr. Ismail Shah 54 Samsung Smart Appointed 42 Punjab Police uses Summer 2013 Chairman PTA CCTV app for crime Phone Review control 22 Voice Xtreme Quadcore V70

Local Brands Find us online: 44 Arrival of the Month Phoneworld www.phoneworld.com.pk 14 How to Save Your For Advertisement / Article Contact Stolen Mobile Data Marketing Department phoneworldmag App World Adnan Khan 0345-5957155 Agha Mehdi 0322-8433364 phoneworldpk 56 Applications & Games for your smartphone Office : 051-2609339 [email protected] Regulatory By M. Mohsin Rehman Regulatory

are disagreements the dialogue the government, said Minister next generation mobile networks. remain to open.” She said that Rahman. “We want all the services to be the leadership of the Pakistan provided and the people should Telecommunications Authority Chairman PTA, Dr. Ismail benefit from increased access (PTA) is now in place and will Shah, stressed to the industry to bandwidth in Pakistan.” He conduct the auction of 2.1 GHz representatives that his doors also said that PTA will support Government & spectrum. The MoITT Policy are open to discuss any the industry transition but added Directive is giving guidelines aspect of policy that can give that and it is their responsibility to PTA for spectrum auction operators certainty regarding to protect consumers and of the next generation mobile the regulatory environment assure availability and quality of Mobile Industry they will face once they acquire networks which has been drafted services. Agree to Move Forward with and is being discussed within 2.1 GHz licenses to introduce Next Generation Mobile Networks Strong Policy and Regulatory Environment must for Investors in 2.1 Ghz Spectrum Licenses

Ziad Matar, in Pakistan” organized by in Serena Hotel, Islamabad Senior Director, Business Development, ME & CA-Qualcomm & Mr Asad Inayat, Director Global Bussiness Operations Qualcomm Syed Ahmad, Founder DPL & Vice Chairman (P@SHA) Central Asian Cellular Forum that government and industry, (CACF) and TechPolis on “have more agreements than October 4th at Serena Hotel, disagreements, and where there Islamabad, the industry and policy makers agreed upon the fact that Pakistan is moving forward by upgrading its mobile networks to mobile broadband, which will allow fast broadband internet access, better quality of voice and video calls. Minister Rahman Ahmad Khan, Minister of State for Information State Minister for IT & Telecom n a half a day workshop Technologies, Anusha on, “Policy & Regulatory Rahman Ahmad Khan, said Environment For Next at the final keynote speech Dr. Ismail Shah, Khalid Khan, Ricardo Tavares, Generation Mobile Networks at the event which was held Chairman, PTA Minister Anusha Rahman I Chairman Central Asian Cellular Forum All Ears CEO, TechPolis 6 www.phoneworld.com.pk 7 Regulatory Regulatory

Central Asian Cellular Forum awarding the shields to all the Guest Speakers for sharing valuable insights during the workshop

On the panel of CEOs and towers, right of mobile On a panel of ecosystem for Ziad Matar senior representatives of mobile operators to international the next generation networks, Anusha Rahman Ahmad Khan Senior Director, Business Mr. Tariq Gulzar, operators, there an agreement termination access fees) are as Ziad Matar, Head of Business Dr. Ismail Shah Development, ME & CA- Lars Christian Iuel State Minister for IT & Telecom Chairman, PTA CEO, Telenor Pakistan CFO, Warid that three licenses of 2 X 10 important as the reserve prices Development for Qualcomm Qualcomm MHz should be put forward in of the spectrum. in the Middle East and Central the auctions. On the reserve Asia, and Syed Ahmad, Vice price for auctions, Lars Christian President of P@SHA (Pakistan Iuel, CEO of Telenor Pakistan, Common Software Houses Association) said that, “we can compare the Plateform agreed that mobile applications spectrum licenses with buying a required for local will drive the utility of mobile car. We cannot price it until we app & content broadband for the country have clear what type of car it is Development - which has local content that is and what comes with it.” Ufone meaningful. CEO Abdul Aziz added that the Mobile operators policy issues that provide the should ease up Mr. Ahmad pointed out that the environment for the auctions processes to IT industry, government and the mobile industry should create a Sikandar Naqi (type of auction, taxation regime, encourage local Chief Public Relation Agha Mohammad Qasim, Mr. Abdul Aziz, Syed Ahmad, common framework for access & Quality Assurance Vice President Corporate Founder DPL & Vice Chairman Ricardo Tavares clarity on the cost and availability CEO, Ufone companies Affairs, Mobilink of rights of way for new telecom to locally developed applications. Officer, CMPak P@SHA CEO, TechPolis

Currently, the Pakistani IT industry to promote deployment of next challenges,” he commented. focuses on mobile applications for generation wireless networks international markets, shying away and development of the domestic TechPolis CEO, Ricardo Tavares, from the local market because mobile application sector. “It said at the end that the space of lack of common standards is of essence that these three for dialog between government and unattractive revenue share players sit down to work out on the and private sector on telecom propositions. policy is now open and that both PTA doors are open sides should take full advantage Lars Christian from Telenor to create a strong framework for said that taxes of 33% on to discuss any growth not only in the telecom mobile operators’ revenues sector but for the entire economy. are discouraging application aspect of policy for “Next generation networks is a developers from using local stores, the acquisition of must for economic growth which so they prefer to use Apple and Pakistan lost some time in the Android stores where they pay only 2.1 GHz Licences : recent past, but I am glad that 5% tax. a new Administration is hiring a Transperancy to be great team to move telecom and IT Khalid Khan, Chairman of CACF, policy forward,” he concluded. lauded the willingness of both ensured at all cost government, mobile sector and IT sector of working together Dr. Ismail Shah- Chairman PTA

8 www.phoneworld.com.pk 9 Feature Feature By Khalid Khan

The task requires now is to draw players are the world most deep sword of a new player is not a comprehensive road map pocketed, renowned and lucrative hanging over the incumbents, will concentrating on the aspects of entities that anyone would like be resulting in lower revenues The Barometer of a Successful 3G auction and its significances in to see in the auction process i.e. than expected. A reasonable the future to ensure a “Successful Telenor, Etisalat, China Mobile benchmark or base price 3G Auction”. and Vimpelcom (previously should be able to mitigate that 3G Auction in Orascom). impression or even the act itself.. The primary objective should Clarity of the Entire Process & be that the three frequency Involvement of stakeholders slots being offered currently Process and post process Pakistan should ideally be taken up by scenario needs to be envisioned the incumbents as a natural and shared with all the stake Auction and Post Auction scenario needs to be envisioned progression of its services. It holders specially those who and shared with all the stake holders especially those who The barometer of gauging the would be a huge loss to the will be potential bidders for will be potential bidders for getting their feedback and more success or otherwise of the credibility of the Government getting their feedback and most success needs to be defined and more so for the operators importantly their confidence. EOI importantly their confidence and therefore, we have made an in terms of its valuation if the attempt to highlight key elements spectrum slots being offered for spread over time that form the 3G is not picked up by an existing basis of such judgments or incumbent mobile operator. measurements: Pre-Auction Auction process and Most important aspects and auction process need to be Post-Auction of 3G auction in Pakistan will be to set a target designed accordingly. Pre-bid Pre-Auction: The two (informally or formally) conferences and meetings in elements that stand out essentially whether it is to bring new addition to the potential bidders in the pre-auction era are the player in the market or should be held with media, setting the right objectives and stay with the existing financial institutions, business environment for the auction that players besides setting chambers and the civil society so includes most importantly the realistic base price and that a positive environment and choice to either focus/restrict the provide as much clarity clarity is ensured. This also acts auction on incumbents or get a as possible as a good marketing exercise new player and the clarity of the just like for a marriage there am always asked this hire Chairman PTA and other tried a few times to auction the 3G entire process and involvement of A new mobile operator will pre-functions such as “baree”, question at events and members that is the relevant spectrum but failed to do so and the key stakeholders. be coming to an already very “mayun”, “mehendi” etc., before private meetings running telecom regulatory body and worst off during the last attempt the competitive environment that may the marriage is solemnized. a Cellular Development complete the auction process process was made controversial I Incumbent versus New player further drive the industry towards Forum as to why 3G Auction has within shortest possible time- and quite sensitive for the MoITT One of the most important aspects more aggressive price war that not happened so far in Pakistan. starting its Judgment order. & PTA to take any kind of initiative of 3G auction in Pakistan will be to we usually see in such a situation A question that makes me and therefore the Supreme Court 3G Auction Process: It set a target (informally or formally) to gain market share, which is really uncomfortable to explain had to intervene at the end of the is very important to chalk out that is needed to be achieved not a healthy development. If specially to those who are not day. The failure to do a 3G auction the whole procedure and its whether it is to bring new player in the expectation levels are not familiar with the dynamics and in the past is a subject that could requirement before actually the market or stay with the existing set right in terms of new players politics of country (Although it lead us to an un-ending debate starting the auction because the 3G Auction could be dubbed is equally difficult to explain to and write-ups but the important any ambiguity in the process as failure even if all the other those who do understand the thing is to move forward taking could drastically affect the whole objectives are achieved. situation) . The so called 3G lessons from the past and ensure a process. A clearly laid down auction strategy will not only Auction in Pakistan is an issue successful auction so that benefits It is important that while the facilitate the auctioneer but will that has captured the eye of of the technology could reach the focus should be on incumbents The important issue to consider also help the interested parties to many specially the consumers common man. Therefore, the focus but the process should be open here is that whether it is possible make informed decisions. in Pakistan for the past few should be more on making the for the sake of transparency. years. The Supreme Court of to complete a challenging task initiative towards 3G auction going players. Pakistan currently is There is however a fear within The simpler the process the Pakistan now has to intervene “Successfully” as this, in such a forward rather than investigating host to five GSM operators of the government circles that easier for it to explain and and order the Government to time frame. Previous Government why the previous initiates failed. which at least four of the telecom cartelization may happen, if the conduct for all. There is a school

10 www.phoneworld.com.pk 11 Feature Feature

of thought that advocates use Billion (being 1/8th the size). for auction. The right price could be achieved in poor coverage and degraded mobile broadband at affordable of complex methodologies and through making financial quality of service. Not only this rates over the next few months software as is done in some This probably is the most incentives such as allowing but whatever coverage and QoS of its launch and probably years other countries. However, acceptable benchmark price to at least 25% if not 50% of the was available it was being offered to come. probably we do miss on the start off. It is important to note that auction price to be spread across at a very high tariff to ensure that aspect that in some of the this is only a starting point; the next 5 years as was done for the the ROI for the operators could No matter how well planned countries where these complex final price could be quite different. 2G licenses auction. be achieved. The entire fiasco and transparent the auction processes and software’s were A recent study conducted by resulted in poor uptake of mobile is and how much revenue used did not at all achieve the PLUM Consulting has provided broadband services through 3G it generates, it will not be auction objectives. for a very wide range of USD Auction. considered successful auction Little, do they know about the 350 to USD 580 million per slot Post Auction: While, the pre- if the consumer uptake is not Complex auctions necessary negative implications of an of 10 MHz depending on the auction and auction conduct are ensured. The only good that has does not result in better results. overpriced spectrum? Both the environment around auction. the immediate actions one see happened from the 3G delay is A good way to understand and Indian 2G and 3G auctions are and can evaluate as a success that device cost of 3G terminals disseminate the information is to a case study of “what not to or failure of the auction but it is including mobile phones has always the post auction elements conduct a (or number of) mock do” for any government. It has The Idian Auction being come within the range of a auction well in advance that unfortunately made a laughing that are the most important to see common man. The cost for a qouted is a classic case if the auction has really provided could provide room for further stock of the India Telco policy of “what not to do” 3G mobile phone in the retail improvement. and regulatory regimes. Not dividends. The three elements market has reached less than only this but it has devastated Recently, the tariff was slashed 35 USD (or less than Pak Rs. the otherwise burgeoning Indian by almost half by the operators 3,700). If the data tariff based on Telecom industry and their The government has also for the to entice customers that will consumers. 4th time in the federal budget definitely have a negative impact earmarked USD 1.2 Billion (raising on the operators EBITA margins It may be noted that at a recent it from previous USD 750 mn) that preventing further investments by 3G Auction in Bangladesh in comes to around USD 380 Mn the shareholders. September 2013, 10 MHz of (though no basis were provided spectrum in the same band was for this forecast). The PLUM report that should be gauged are the The auction held by PTA able to fetch USD 210 Million. does also mention a potential loss extensiveness of Network roll- primarily through its own staff The expectation should be set of around Pak Rs. 5 Bn per month out, Quality of Services (QoS) The Government has in 2004 was quite simple and accordingly. to the economy as we further being provided and uptake/ a full term to go. If the brought two new operators in delay the process. migration of the consumer from auction does not acheive healthy growth of 3G the operator’s business model the market, the fact it achieved 2G to 3G services. is reasonable we could see Giving the depressed state of the due to shortsightedness better than expected results for the world most successful 3G Complex auctions country’s economic situation, we Although, India raised USD 16 of the policy makers multiple reasons. launch in Pakistan that could be necessary does not must not target the higher slabs Billion dollars from the 3G auction to achieve short term . a role model for others. On the other hand, the last year result in better results so that not only the auction but last year the lack of potential goals, it will have to 3G auction process crumbled The auction held by PTA the long term objectives for the bidders to get funding for network carry the baggage all primarily through its own The 3G auction process if done at onset about the selection of 3G Spectrum Auction could be the way besides ruining in the right manner, will not consultants, which probably in staff in 2004 was quite realized that are explained in the the industry and face simple and achieved only benefit the operators and a simple auction will not be a post auction scenario section consummer anger consumers but the Government requirement, where the auction better than expected below i.e. roll-out, QOS, cost for results for multiple of Pakistan will also be able to goes in the background and the consumers and uptake of 3G raise a reasonable amount of elements around the auction reasons Services. Taking lessons from such money which can be used to take center stage. auctions in addition to a right overcome the energy crisis and Most experts that we spoke to price approach the Government other socio economic problems The price to be paid is probably who understand the Pakistan The Pakistan 3G auction should being faced by the country. the single and most important shall provide a conducive and be gauged by a right priced telecom industry and the current drastically effected their rollout gauge that most people specially stable policy and regulatory approach. The last telecom policy environment do put a right price plans to the extent that even within governments see as a regime for the operators to roll- yet to get renewed provides for of anything around USD 210- major cities in particular circles barometer of success. A lot of out networks and provide quality benchmarking the base price 300 for a 10 MHz single slot, could not be covered resulting people that I meet do quote for 3G Spectrum from the last that may probably fall short of Indian auction of over USD 16 2G licenses which comes to the government targets and Billion as a reference saying The growth of the iPhone was 10 times faster than around USD 210-250 Million expectations but provides enough that if they could generate this (depending on price or spectrum room for the operators to pursue DO the growth of America Online. (Source: Nielsen) amount then we deserve to benchmarking) for the 10 Mhz their long term objectives. atleast have over USD 02-03 YOU (This is an amazing statistic for those of us who slot-currently 3 slots are available KNOW ? remember mailboxes stuffed with AOL discs during 12 www.phoneworld.com.pk the 1990s.) 13 Feature Feature

By Imran Rashid Rizwana Khan Register (EIR) system which from their smartphone, such data to keep it save in case you enables a stolen or snatched cell as purchasing goods and lose your phone. phone to be blocked through its applications over wireless International Mobile Equipment networks, banking, processing Many operating systems also Identity (IMEI) which is a unique point-of-sale payments, and even offer special features through number of every cell phone in the paying at cash registers. which users can locate their world. The IMEI number is used by phone and lock or delete data the GSM network to identify valid There are many applications from it remotely. devices and, therefore, can be available in app stores and used to stop a stolen phone from market along with the built-in accessing the network. apps that can be used to protect your phone data and even locate How to Report? Equipment Identity Register (EIR) it, but many users fail to enable the security software that comes will block the handset using IMEI The process of number, once the snatching or theft with their phones. filing a complaint is reported by the consumer. To against the mobile find your IMEI number you can just theft is very easy. dial *#06# on your phone and you will be shown your IMEI number. Secure Your Phone Alternatively, IMEI number can also with Built-in Features Your phone is just like your wallet You can report be found on the mobile phone box. so keep it save and with you all your stolen phone with IMEI, by calling Although it does not provide the the time. All the operating system offer special security settings, Police at 15 it is wise to use them before Call at PTA’s toll free downloading any additional number 0800-25625 applications. Many mobile phones Mobile Phone Theft in Pakistan allow users to set a password or Call CPLC (Citizen Personal Identification Number Police Liaison Committee) Tel: 021- (PIN) that must be entered to use 5682222, Fax: 021- How to Recover Your the phone. Passwords and PINs 5683336 for online make it more difficult for thieves complaint CPLC to steal your personal information website: http:// Stolen Mobile & Lost Data if your phone is lost or stolen. www.cplc.org.pk/ Email PTA ultimate protection and you may not [email protected] Pakistan is ‘the 5th largest mobile phone market in Asia:With necessarily get back your mobile increased mobile usage, over the past few years mobile phone phone but at least you will be able to stop the snatcher from using snatching and theft in the country has increased exponentially your cell phone for any service. What to Provide? effecting people in alot many ways Today people are using smartphones for many activities s the mobile phones market in Asia. The report cited misuse. To control the mobile other than making a simple call IMEI Number of your have become 10% smartphone penetration and snatching incidents in the stolen cell phone or sending a text. A large amount fancier, more 75% Symbian i-e feature phone. country and protecting the data of sensitive data is stored in the popular, and more With the increased mobile usage of the mobile owners, Pakistan Cell Phone number A mobiles such as email, contact expensive, they have also a major issue that has risen over Telecommunication Authority information, and passwords etc. Some phones allow you to Name become increasingly liable the past few years is the rise of (PTA) has placed a technical unit Mobile applications for social encrypt the data stored on to theft. In the light of current mobile phone snatching and theft with the help of all cellular mobile National ID Card networking keep a wealth of your phone or memory cards, security and terrorism issues, in the country. operators, City Police Liaison Number personal information. sometimes through the use of it has become an even bigger Committee (CPLC), federal and third-party encryption products. Although much cannot be done Address and issue. provincial police departments and Recent innovations in mobile encryption secures your data if to control the mobile snatching contact Number other government functionaries. commerce have enabled users your phone is lost or stolen. You According to the mobile survey at an individual level but you to conduct many transactions can also make a back up of your company Ansr.io., Pakistan is can definitely take measures The mobile operators have ‘the fifth largest mobile phone to protect your data from any installed the Equipment Identity

14 www.phoneworld.com.pk 15 Feature Feature

>> For Windows Phones immediately lock your device and Third Party after 30 minutes AUTOMATICALLY device with geo-location and Windows phones offer the free send it a message with a contact invokes the password enabled many more features. Prey is number. Then whoever finds it Downloadable Apps screen. This app shows a 100% FREE and you can protect “Find My Phone” built-in service. Besides the built-in security can call you from the Lock screen password enabled screen that is up to 3 devices with one single You have to do is simply register features, there are a number without accessing the rest of the invoked automatically as soon account. yourself with a Hotmail address of downloadable applications to activate the feature, which information of your device. If your as your BLACKBERRY is booted available in the app market and cLingee locates your phone via the device goes missing, put it in Lost up. Without the correct password, app stores that can provide cLingee is a secure mobile phone Windows phone site and offers Mode immediately. Enter a four- nobody will be able to dismiss the additional security feature to your Anti-Theft Solution for iPhone the option to ring, lock, or erase digit passcode to prevent anyone password enabled screen. The mobile. that captures, records, and the device remotely. else from accessing your personal same screen (password enabled transmits an iPhone’s location information. >>For BlackBerry screen) also contains your contact information. This information BerryLocate is the most full details like email id and 3 phone includes GPS geo-location Cerberus featured 100% completely free numbers so that any genuine information, an image capture Cerberus is a complete anti-theft BlackBerry tracking application people can report to you about your using the iPhone’s front facing application, the best protection that can be used to record lost BLACKBERRY. camera, in addition to alarm and you can get to recover your locations using most BlackBerry Here are few other valuable apps vibration capabilities. This app misplaced, lost or stolen Android devices. Not only does it report for BlackBerry is available for $ 3.99 in Apple’s device. It not only locks the your current location, a record is app stores. device with a code and wipes kept of your previous movements, >> Anti-Theft App PREMIUM 1.0 internal memory and the SD card so that you can select a day and Some of the other useful apps for but it also records audio from time from the list to see where you >> Anti-Theft Security for iPhone include: microphone, gets a list of last >> For BlackBerry were at that specific moment. BlackBerry “Where’s My Phone” is the built- call send and received and the in feature that helps you find your It can also be used as a way >> Roblock Anti-Theft Recovery information about network and BlackBerry. The app is just like ” to keep track of your children, operator the device is connected Find my iPhone” app and works loved ones or friends, with their to, all of which helps in locating over email and lets you remotely permission of course. Your and tracking the phone. Cerberus trigger an alarm so you can find tracking URL can also be shared automatically enables GPS if your device. with a trusted friend or relative, it is off when you try to localize in case you need to be found in your device and you can protect a hurry. Then there are the alert it from unauthorized uninstalling. >>For Android zones, create areas that will The app works even if the The lack of a “find my phone” send alerts to designated email device does not have an internet feature built into Android addresses when you enter into connection through remote phones forced to use third-party them, or leave them. control by sms messages. Texts applications to locate a lost or received and sent for Cerberus >> Alarm Security ALL-IN-1 stolen device but that’s changing remote control will not start any soon. Google has recently >> Gotcha Pro Alarm System notification and will not appear in announced that it’ll launch a new the Messages application. Android Device Manager that will >> For iPhone >> GadgetTrak There are many other apps that allow you to locate and ring your Prey Anti-Theft >> Hidden are quite useful in this regard misplaced (or stolen) device and Prey is the most complete anti-theft including: perform a remote wipe so your application for Apple products. It >> For Android lets you track and locate your lost data doesn’t end up in the wrong Plan B or stolen iPhone, iPad and Mac hands. It is so far the best mobile laptop. Locate and recover your >> For iPhone security app to find the missing “iCloud” can help you figure phone. This is the first and only out where your iPhone is. Just >> Self-Locking App ‘find my phone’ app that you sign in at iCloud.com or use the It is a perfect intelligent app that download AFTER you’ve already “Find My iPhone” app to see knows by itself when to LOCK / lost your phone. your missing iPhone. And with Password protects the BlackBerry the Lost Mode feature you don’t when been misplaced or left alone Having Lookout on your phone just see where your device is, without ANY external trigger, is the best way to protect your >> Android Lost Free you can track where it’s been. SMS, CALL or email. The app phone and find it fast. That way you can decide on your automatically detects when it has >> Where is My Droid best course of action. You can not been in use / misplaced and so

16 www.phoneworld.com.pk 17 Feature InterNational

By M. Mohsin Rehman

>> SeekDroid Lite If you lose your phone, Lookout you can also backup photos and can locate it on a Google map – videos. >> AntiAndroid Theft even if the GPS is off. It will also Acer announced Also, the tracking feature does not activate a loud alarm – even if >> Find My Phone only track the current location, but your phone is on silent. plots several locations on a map >> Prey Anti-Theft so you can see the vicinity of your ‘First Recording BullGuard Mobile Besides these anti-theft device. This feature works even if 4K applications, there are also Security 10 your GPS has been turned off. With BullGuard you get an online many applications available that account that lets you remotely Smartphone’ Liquid S2 provide complete security with access your smartphone, along features like remote locking, safe with a Mobile Security Manager browsing, phishing protection, that works with your device’s privacy scans and app reports, What is & Ultra HD? GPS. If you lose your device, 4K automatic back up & transfer of Camera you can lock it remotely and the data, call-blocking feature, 4K and Ultra HD are of the wipe it clean.It also includes a Liquid S2 is the first smartphone anti-virus, anti-spam, privacy same. 4K or Ultra HD will Parental Control module so that which offers 4K functionality, protection and data encryption. have a resolution of 3840 you can keep your kids protected though rumors also exist that x 2160, where the 4K is without having direct access to Samsung’s Galaxy Note III Let’s take a look at some of the derived from the number the phone. It includes anti-virus shipping has the same feature. best tools available for protecting of horizontal pixels. In and anti-spyware, firewall, spam The device has 13-megapixel your smartphone. very basic terms, a higher filter, backup/restore feature camera with LED ring flash along resolution means more for contacts, and SIM card Kaspersky with a 2MP front shooter capable Lookout pixels. More pixels means protection. of 1080p video. The company Mobile Security 9 more detail: 4K Ultra HD Mobile Security Kaspersky Mobile offers many also loaded up the Liquid S2 with Lookout is a free app that resolution will have 8.3 features, but includes the most several software enhancements on protects your iOS or Android million pixels while current features for Symbian and Windows the camera side. For one, a “quick device around the clock from Full HD TVs have just over mobile devices. These features first shot” feature lets you snap a mobile threats such as unsecure two million. The result is include: anti-theft, anti-virus, anti- picture right from the phone’s unlock WiFi networks, malicious apps, 4K TVs have four times as spam, privacy protection, data screen, and you have the ability to fraudulent links, etc. You can many pixels than Full HD encryption, parental controls, and adjust focus and exposure separately. also use it to back up your TVs at the same size. firewall protection. The phone There’s also a “favorite mode,” which contacts by scheduling automatic tracking feature shows your device lets you create upto five profiles with backups and then accessing the on a Google map and provides customized settings and effects. information online, or using it to coordinates. restore your device in case of a crash or data loss. McAfee WaveSecure McAfee has also created 6 inch Display an excellent mobile security Acer has joined the smartphone race application for iOS, Android, by launching the ‘First 4K Recording BlackBerry, Symbian OS, Smartphone with super-size 6 inch Windows phone, and Java. It display. Their first attempt was the 5.7- includes all of the same features inch Liquid S1, a rather straight forward as the rest: remote wiping and Android handset released back in June locking; backup and restoring 2013. This time the company is taking a of data; and location and SIM more ambitious approach, announcing the tracking. With WaveSecure, you 6-inch Liquid S2 with 4K recording capability, a Memory cannot only your contacts, but full HD IPS display and a super fast Qualcomm The feature is not really the best for a number Snapdragon 800 processor. of reasons, because the space occupied by 4K Though 4K recording is clearly the phone’s files are extraordinarily large. Although files are DO The Sonim XP3300 Force is recognized by the Guinness marquee feature, other specs are decidedly more usually distributed in a compressed format, it YOU high-end as compared to Acer’s Liquid lineup. As will still be a stretch to say that a cell phone can World Records as the toughest phone. provide enough storage. Even if you manage to KNOW ? mentioned, there’s a Qualcomm Snapdragon 800 chip It survived after an 84ft drop on to a layer of concrete under the hood, clocked at 2.2GHz, bolstered by 2GB of record a short 4K video to impress your friends, without suffering any operational damage RAM and the battery is a sizable 3,300 mAh. There’s 4G you will have to wait for long time for a large file LTE connectivity on board as well. to get uploaded on the internet.

18 www.phoneworld.com.pk 19 Infocus Infocus By Kanwal Ayub Adnan Khan

who give significance to durability, high quality Ejaz Hassan performance and quality design. Ejaz Hassan (EH) told Phone World Team that United Mobile has worked with all leading global brands and United Mobile has helped them to grow exponentially in Pakistan, so it understands the demand of Pakistani customers like no other brand. That’s the reason; United Mobile came up Entrepreneurs take risks and try new things that other people don’t, with its own line of high quality, high performance and Hassan was the one who incepted the Idea of Franchising for the first reasonably priced smart phone devices for its valued customers. time in Pakistan United Mobile stands for team work. A highly motivated and dedicated team is the key to United Mobile’s mobile distribution network which was at the time in success. Ejaz is full of passion - he shared his future great distress. plans which are very aggresive in luanching new products with our team, Phone World Team was happy In 2001, he laid the foundation of ‘United Mobile’ along to meet a ‘mobile legend’ like him, who is full of positive with a team of industry professionals and a dedicated energies and passionate about his business. management. These people were the pioneers of the franchising, mobile distribution and customer care in PW: Few words on the new xtreme Pakistan. United Mobile was the first Mobile Phone smart phone? Distribution Company in Pakistan catering to multiple EH: The new Xtreme smart phone global brands such as Nokia, Motorola, and Siemens. series have been made keeping in mind the affordability factor while delivering In 2008, United Mobile signed an agreement with Nokia the best performance, features and and became its ‘exclusive partner’. It is the largest design in this price range. The Xtreme distribution and customer care network in Pakistan - phones have the fastest processor, the with 14 years of experience in the Pakistani market and slimmest and the most elegant design 32 customer care centeis all across Pakistan. available in the market in this price Phone World (PW) Team spoke with him about range. what did it take to make United Mobile a leader in mobile distribution industry. He said that technology PW: How this smart phone is different has changed the way that people do business but from the competition? ‘customers’, they still rely heavily on word-of-mouth EH: Xtreme phones are different jaz Hassan, Director Marketing of United recommendations and past experiences. from the competition in terms of the Mobile, is a Pakistani business magnate, who package it offers. The overall look, the Ejaz says that despite the competition in mobile is considered as the most successful person of performance and most importantly industry, he always welcome new opportunities and it mobile industry. He did his MBA in 1991 from the after sales support which Xtreme E is with this spirit that he has been very proactive and phones offer under the umbrella of the University of Texas at Arlington (UTA). Throughout has launched ‘Voice’ under United Mobile’s umbrella. the years, Ejaz held several positions in various reputed United Mobile is the key. We have the ‘Voice’ is a rebranded version of Voice phones with companies such as Motorola; he returned to Pakistan in largest distributor and customer care the brand new concept ‘Xtreme series of QuadCore . 1994 and after the launch of Mobilink, he joined it as their network across all over Pakistan Android Smartphones’. Regional Finance Manager. PW: Future of smart phone industry? With the launch of ‘Voice’, United Mobile plans to not Ejaz Hassan is blessed with a charismatic personality and EH: Smart phones have a big future in only target the smart phone users through its ‘Xtreme’ all the qualities of a Leader that is why he was made the Pakistan. We have 120 million mobile series but also the masses in its upcoming ‘Xtra’ feature Head of Sales at Mobilink in just a short period of 3years users in Pakistan and this number is phone series. (1997). growing every day. Gradually these Xtreme is the smart phone series powered with Dual people are now upgrading themselves Hassan was the pioneer who incepted the Idea of and Quad core processors. These are high end to smart phones. In the current market, Franchising for the first time in Pakistan. products made for the tech-savvy and content-craved there is a phenomenal growth with 3G coming to Pakistan and prices going He says “Entrepreneurs take risks and try new things individuals. down there is a huge technological that other people don’t” . Right after the great success of While the Xtra feature phones are made for masses vacuum to be filled. Mobilink franchises, Hassan developed an interest in the

20 www.phoneworld.com.pk 21 Phone Review Phone Review By Muneeb Shiekh Benchmarks Smartphone Review Benchmarking is a good way for doing a comparative analysis and a key to make the decisions. There are many applications and tools that can be used to comprehensively evaluate the devices. We have used 3 main tools for the performance testing of V70 Xtreme, and here are the results.

Vellamo HTML5 placed our V70 at third place by giving it 1459 points. The only two devices ahead of V70 Xtreme are Samsung Galaxy S3 and Motorola RAZRi.

Vallamo Metal benchmarking test gave the V70 434 points setting it on 5th place, putting it ahead of devices like Samsung Galaxy Note, Xperia S and Galaxy S2.

Moving on to compound benchmarks, AnTuTu positioned V70 placed V70 at 10th place on its Top 20 chart. QuadcoreV70 ‘Xtreme V70’ is a well-designed light weight smart handset, giving a good business look with its sleek design. A screen of 5” allows easy view for content reading and typing of text messages and emails.

The past decade has seen the emergence of a distinct technology within the large and developing security industry i-e closed circuit television (CCTV) technology, which has become the crucial ingredient in the overall security system.

V70 of Voice has a 5.0” screen with PowerVR Series ‘Xtreme V70’ is powered by 1.2GHz Quad-Core 5XT SGX544 GPU that supports 1080p HD, so processor and 1 GB RAM assuring speed along with playing 1080p videos will be no problem. multitasking capabilities of the phone with android Jellybean version 4.2.1 which adds up the smoothness The phone is launched with android OS software it needs to switch between the screens. version 4.2.1 Jellybean and has a dedicated application which checks for updated OS versions. It supports dual SIM capability; one for 3G and other for The update support for the OS for V70 is still GSM, along with dual standby. The 3G support is up to debatable. Release 8 of HSPA+ that gives DL speed up to 42Mbps along UL speed up to 11Mbps. The camera is 12MP shooter with LED flash and BSI sensor which supports HDR picture capturing. The Inside the phone there is 1.5GB internal memory plus front camera introduces a powerful 3MP which helps 1.5GB of built-in external memory for saving pictures in better quality of video calls depending upon the and music and an SD slot which supports up to 32GB network speed. SD card for more space with battery of 2500 mAh.

Appearence Comparison Although Xtreme Quadcore V70 and Samsung Galaxy S4 have the same screen size of 5inches but Xtreme Quadcore V70 appears to be slightly larger in size, whereas iPhone5 has a 4inch screen, making it the smallest of three.

Xtreme Quadcore V70 has 960x540 pixels which supports TFT capacitive touchscreen 22 www.phoneworld.com.pk 23 Phone Review Photo gallery Technical Specifications By Rizwana Khan • Quad band GSM and 3G support upto HSPA+ Rel 8 DL 21Mbps UL 5.76Mbps • Dual Sim support (WCDMA+GSM) • Screen Size 5” LCD IPS Capacitive Screen, 16M colors • Android OS v4.2.1 • Processor 1.2GHz Quad-Core MediaTek MT6589 ARM v7 • Total Memory 4GB; microSD slot support upto 32GB, Phone Internal Memory 1.5GB • Primary Camera 12 MP, Secondary Camera 3 MP • Connections: Bluetooth v4.0, WIFI 802.11 WIFI, Direct, Wifi Hotspot, DLNA, GPRS, EDGE, 3G • Sensors: Accelerometer, Magnetometer, Orientation, Proximity and Light • Battery 2100mAh Applications and Features Usman Peerzada testing • icons in V70 are unique and slightly larger Devices than other phones, making it easier to use.

• V70 has a 12 megapixel camera with HDR Voice Mobile Promotional Event picture capturing feature Dolmen City Mall Karachi • Additional Features - There are also some pre-installed built-in apps in V70 for the convenience of its users including, Skype, Be different. Facebook, Twitter, Youtube, Viber and Be bold. Step up. Take WhatsAPP, all of which are among the top most used social sites in the world. There will a stand. Roar your be hardly any smartphone user who does not use these sites. way to success. Your is with Ejaz Hassan talking to Inside the Box VOICE media United Mobile has managed to fit the Voice Xrteme you, ALWAYS! V70 in a pretty compact box. To an extent that you’ll be unprepared for the actual size of the phone inside. Voice Mobile has certainly lived The bundle includes a charger, a headset, a microUSB up to the expectations of its cable , memory card and a flip cover. Accessories looks users by giving them a chance like a pretty good qulity and durable. to roar their way to success • Extra Flip Cover with VOICE Mobile and SUZUKI • Hands free ear phones • A/C Adapter INAZUMA. Voice mobile arranged • USB Cable • Warrenty Card two promotional events, one • Device Paperwork at Dolmen Mall Karachi and another at Mall of Lahore, Pros Cons Lahore to promote their two • Large screen facilitates contents easily • Missing dedicated camera button A Fabolous Performance readable new smartphones Voice Xtreme • Battery can be improved for a 5” screen device • Quad core processor helps to do multitasking V60 and V70. Both events were • All plastic construction • 3G HSPA+ ready enabled Phone based on two day activities that • Camera has limited editing options • Excessive internal memory 1.5 GB included product experience, • Front cam 3 MP better video call quality flashmob, fun, games, exciting • Extra Flip on cover within Box prizes and much more. The main • Dual SIM dual standby highlight of both events was the INAZUMA heavy bike that was Rating given to the winners of lucky V70 Xtreme is a sleek and smart handset with 5 inch screen. draw. It is a complete package with almost all the specifications and features of any international branded handset, but the Both events received Celebrities enjoying the event edge it has over the other smartphones is its low price. tremendous appreciation from the people and were a great There aren’t many low price phones available in the market with fully loaded features, making V70 a good buy. success…!!! 24 www.phoneworld.com.pk 25 Operators Operators By Kanwal Ayub Here I would like to mention sponsored Umrah Tickets and Durkheim’s work that explains the many other gifts hampers in Amir relationship of ‘cause and effect’; Liaqat’s show on GEO TV. Nokia Life is changing daily in his theory the causes and lives of people in Pakistan Promotional effects are typically related to Pakistani changes or processes Nokia’s Ad campaign through where every event Industry ‘Teri Surat’ by Jawad Ahmed is the effect is experiencing a beautifully represents the impact Shift in Pakistan’s of new Nokia handsets on lives of previous Promotional Shift from cause. Most of people. In this video Nokia likely when Traditional Methods. All of ensured that a specific part of Pakistani society gets a chance Telecom Industry we talk these latest videos show a life of grooming themselves by just about the The trend of promotion of connectivity, connections, having a Nokia cellphone in their in telecom industry is learning, communication and hands. shifting from traditional promotional growth, the music in these This striking video focuses strategies of videos will surely make you on the lives of middle class means to latest tactics people in our society, their daily our telecom start humming along i-e ‘Jingle/traditional industry, we activities and the problems they face every day. This music video elecom industry can say that these the tune! advertising are shifting was shooted in a ‘Mohalla type’ of Pakistan is a promotional changes environment, where we could to musical videos/ (effect) are the result of increased mammoth industry see children playing football, that continues Songs’ competition (cause) in market. Some of the latest people getting angry on small T are shifting to musical videos/ last but not the least it’s hard to to bring state-of-the-art issues, youngsters are facing Now there are numerous latest techniques: telecommunication solutions to Songs’. This latest trend is full take your eyes off the video made problems in speaking English ways to promote a product/service, Pakistan’s telecom market with of benefits, including added by Ufone on the occasion of 14th Contests – People like to win and where people don’t have due to the cut-throat competition the elements of convenience convenience, greater access August. prizes much facilities. But with Nokia companies use more than one and affordability. to information, which shows a handsets people can learn how detailed picture of the product/ One thing that has been noticed in method, while others may use Social Media – Direct marketing to lead a better life with topics The rapid forces of globalization, service. all these video promotions is the different methods for different at its best like health, education, religion, change and competition have ‘MESSAGE’ – which is common. marketing purposes. news and many more. Product Giveaways – It always compelled firms to formulate Pakistani Industry is experiencing The message which Telecos of The new and unique methods of pleases customers marketing strategy that operate a Promotional Shift from Pakistan are sending to customers promotion have a significant effect beyond the present market Traditional Methods to Latest. through the promotional videos is on the telecommunication industry Customer Referral Incentive challenges by satisfying current that how their product can help in Nokia aired a catchy song and it helps the companies to offer Program – Discounts on referring customers and enticing a making great positive changes in ‘Teri Surat’ by Jawad Ahmed, the right product, at the right time, new customers sizeable proportion of the target the lives of millions of people living National Masala promoted their with the right Ad campaign. market. in the country. Causes and Charity – Also good product with a song ‘National One of the major examples of for image building The trend of promotion in ka Pakistan’, PTCL has also All of these videos show a life of such promotional techniques is the telecom industry is shifting from introduced its new broadband connectivity, connections, learning, Branded Promotional Gifts Qmobile – following an aggressive traditional means to latest tactics with an amazing promotional communication and growth. marketing staregy, which includes i-e ‘Jingle/traditional advertising song ‘Zindagi Chalti Jaye’ and After-Sale Customer Surveys the sponsorship of different events and TV programs i-e Qmobile

be Heard Telecom

26 www.phoneworld.com.pk 27 Regulatory International By Rizwana Khan Dr. Ismail Shah Appointed Chairman PTA An honest, competent and well respected professional brings with By M. Mohsin Rehman him rich experience of both private and Government sector Toq

r. Ismail Shah has sector. He is known for his the Southern Illinois University First SmartWatch Charging Wirelessly been appointed as honesty, professionalism and Carbondale, Illinois, US. He has Member Technical has a vast experience in the ICT also worked with Qualcomm and Chairman of industry and a lifetime member as a consultant on 3G and 4G ualcomm also reflective display, a revolutionary They have also displayed Optional D joined the race technology that looks different wireless Bluetooth® headsets that Pakistan Telecommunication of Pakistan Engineering Council, technologies and has conducted Authority, a decision widely Senior Member IEEE USA technical trainings for operators on of smartwatch by from other smartwatches. are designed for all day comfort. hailed by the Industry. The and Member of the Institute 3G and 4G in the United States, Q introducing the Qualcomm Toq is also the First They are super lightweight and appointments that complete of Electronics Information and CIS, Egypt, Morocco, Dubai, Qualcomm Toq smartwatch Smartwatch Charging Wirelessly. the speakers sit above your ear the Pakistan Regulatory body Communication Engineers in Thailand and other countries. for Android smartphones with canal. Delivering stunning sound, Qualcomm Toq doesn’t use a were made possible after the Japan. He also served as the a revolutionary color touch they feature high quality stereo typical backlit display. It uses an Supreme Court’s intervention. Extinctive Director of Central Appointment of Dr. Ismail Shah as screen that clearly displays sound with dual speaker drivers interferometric modulator display, On September 2nd, the Asian Cellular Forum, which is a Chairman of PTA will bring good your important information with separate woofer, tweeter and it leverages the light around government was ordered by the premier forum for development of fortune for IT & Telecom sector in even in bright sunlight. The crossover. which so you can see your court to appoint the Chairman 3G/4G Technologies in Central Pakistan. A lot of developments Qualcomm® Mirasol™ display screen anywhere, even in the Qualcomm Toq is not yet available and two members of PTA within Asia including Afghanistan and have taken place since his is always on and active and bright sunlight. Designed to be as for purchase but you can join their 10 days and ensure 3G auction Pakistan. appointment regarding Spectrum was designed to efficiently seamless as a traditional watch, social media pages on twitter at the earliest possible so that Auction for 3g/4G Mobile use battery life for maximized the Qualcomm Toq has no on/ and facebook with the name the fruits of technology such He also provides consultancy Services in Pakistan as Pakistan time between charges. It is off buttons just naturally glance QualcommToq to discover more as the long awaited 3G can be services to several companies Telecommunication Authority has the world’s first smartwatch down for a quick, simple view of of its revolutionary technology and reaped by the consumers in working providing services based taken its first step forward and has to have a Qualcomm Mirasol your data. features. Pakistan. In accordance with on 3G/4G Technologies. His requested for proposals (RFP) research interests are in the for consultants of international the regulations Dr. Ismail was Wireless Bluetooth With the built- appointed as member technical area of Multiple user detection repute to facilitate the auction headsets delivering in Qualcomm stunning sound, in CDMA, OFDM, Jammer process. Mirasol display, with dual speaker through a recruitment process the Qualcomm Toq incision using time-frequency drivers with oversean by a high level offers crisp clarity separate woofer, It is expected that Dr. Ismail in almost any commission and then escalated analysis and MIMO-OFDM based tweeter and Shah will play a very important environment crossover to the position of Chairman systems. and positive role in devising PTA. Dr. Shah completed his doctorate a comprehensive strategy not Dr. Syed Ismail Shah, former in electrical engineering from only for the upcoming auction Designed with the University of Pittsburgh, US; of 3G/4G Spectrum Auction but future in mind, the member Telecom at the Ministry Qualcomm Toq Headsets are of Information Technology and supervised six PhD students and also improve the efficiency of the brings you closer to designed for has more than 90 publications regulatory body to enable healthy a more connected all day comfort Telecommunication brings world that brings they are super to his credit. He has been an growth of the Telco sector. you what you need lightweight and the with him rich experience of to know, when you speakers sit above both private and government adjunct faculty member at need to know it your ear canal

28 www.phoneworld.com.pk 29 infocus infocus By Rizwana Khan Adnan Khan Agha Mehdi

Humaima Malick umaima Malick is Magazine named Humaima as Award, South Asian Rising All three are among the not only a famous the 8th Most Fanciable Women Film Star Awards and Pakistan biggest brand names of face of the fashion in South Asia. Media Award for Best Actress Pakistan and Humaima 8th Most industry but she and was also nominated for is fortunate enough to be H She started her television is also one of the talented Asian Pacific Screen Award. In associated with all the three Fanciable personalities of television and career in 2009 with the 2013 she appeared in Shehzad especially Samsung, which film industry. She was born in famous drama serial Ishq Rafique’s Directional Film Ishq has given an unusual boost to Quetta on November 1987 and Junoon Dewangi, and later on Khuda for which she received her career. Women in completed her early education appeared in number of other critical and commercial success. from Government Girls College successful dramas including The launch event of Samsung South Asia Quetta. Humaima Malick, Tanveer Fatima B.A, Barish ke Galaxy S4 is considered as known as a face with million Ansoo, Tair-e-Lahoti, Talluq She has won one of the largest events in A face with a dollar smile, started her career and Akbari Asghari. the Lux Pakistan to date. Humaima with her first ramp walk at the is undoubtedly putting the After making her mark in the age of 14, launching her into best of her role of brand million dollar smile television industry, she moved Style Award, the world of lights and glamor. ambassador as never before Humaima is the towards the big screen with her London Asian has an ambassador carried After giving her debut ramp debut movie Bol that created out the responsibility on Brand Ambassador walk for the famous designer, instant waves of success both, Film Festival such a large scale and no Deepak Parwani, she has done nationally and internationally. brand has ever given an for Sunsilk, numerous shows and has also For her spellbinding and Award, South ambassador the protocol that appeared in many television outstanding acting in the movie, they have given Humaima. Samsung and Lux adverts. In 2012 Beauty she won the Lux Style Award, Asian Rising This shows Humaima’s ability London Asian Film Festival and commitment to her work Film Star proving that she is more than capable to carry out the tasks Award and required for her position.

Pakistan She is currently working on her Bollywood project, Sher. Her Media Award future projects also include 3 Bollywood and a Lollywood for Best film. She will also be seen in Actress and Abbas Hasan’s next music video directed by Rishi Rich in was also late 2013. nominated Humiama Malick has been motivated and passionate for Asian about whatever work she does since her teenage, a Pacific Screen quality that puts her above the rest. Phoneworld team Awards was lucky enough to get a chance to meet this dynamic and stunning personality and In addition to acting and conduct a quick and candid modeling, Humaima was the interview with her for its brand ambassador for Sunsilk in readers. 2010, and in 2013 she became the brand ambassador of Samsung and Lux.

30 www.phoneworld.com.pk 31 infocus Feature INTERVIEW QUESTIONAIRE By Kanwal Ayub Q: When did you get your first mobile, which one was it? 1 It was a coke concert and I was only fourteen at that time when Ali Azmat gave free Nokia 3310 to that who was wearing all red and I Brew was that lucky one (laughing). Yourself a

Q: Which mobile are you currently using and why? Cup of I am using Samsung S4 and the reason I am using it because Coffee I am very tech Savvy and I enjoy technology with user friendly Software designer applications. Qualcomm has developed Alljoyn, “The Q: What is your favorite mobile app? It’s for sure whatsapp these days. internet of everything” that allows you to control Q: Which gadget do you wish to have? multiple devices from Since, I love to buy new gadgets to whatever I wish for, it become a your smartphone. Any part of my bag (winks). 2 brand of phone can 3 Instant Webcam be connected using Start Your Car Q: How important is your phone for you? How long do you Qualcomm’s open The “Viper smart Start” app allows you to think you can survive without it? By downloading the app “Mobiola” you can source networking start your car remotely once the device has Phone is just like oxygen for me so now you can realize the turn a smartphone into a webcam to use platform. Feel like importance of this gadget in my life. been installed in your car. You can warm in conjunction with messaging apps like brewing a fresh cup of the engine in a cold winter morning while Skype, Google+, etc. coffee while lying in bed. Q: Do you think it’s a distraction for you or a helpful gadget? finishing up breakfast in your kitchen. For me it’s not a distraction but a communicative tool through which I get closer to my friends and family who are living far away.

Q: Everyone knows that your fame factor is Bol Movie, but you are also the brand ambassador of Samsung, what part do you think is more challenging? 4 10 5 I don’t think any part is challenging I am enjoying every bit of it. Measure Things Augmented With Your of the Q: How active are you on social media? Any special comment Reality for Home which you read on social media and you still remember? Camera Design I am very active on social media and I really love to interact with my There are 1000s of apps available that SMARTEST There are plenty of apps like “uDecore” that fans and reply them instantly as twitter is a must application on my allows you to measure things simple by allow you to view a real room in your house cell. I enjoy every bit of it and really admire all the lovely messages THINGS pointing your camera at it. Great for settling through your smartphone camera and using of my fans in my inbox. those “Who is taller?” debates. augmented reality, visualize different pieces Q: Smartphones have given a tremendous opportunity to of furniture and design elements. My 01st Mobile connect with people through social media. What role do you You can Do think its playing in Celebrities‘ life in terms of fan following and popularity graph? was a Nokia Nowadays it’s very easy for us to interact with our fans. It never with your happened in the past and there was a major gap between the two 3310 at age14 but now things have become much easier than past. 6 SMART Q: If you wish to do another film than which subject will entice Monitor your 7 you? PHONE which Ali I am not a stagnant person. Creative work always excites me and I Heart Rate Toss the Remote really love to do something that is different and out of the box. Well Smartphones can be heart smart too! Searching deep into the couch cushions I am already doing “Sher“ which has been completed and Vidhu “Azumio’s Instant Heart Rate” measures looking for a lost remote is a frustrating task; Azmat gave me Vinodh Chopra movie ‘Chittiyan’ your heart rate after you place your finger “ThinkFlood RedEye Mini” infrared device on your smartphone screen for a few allows your smartphone to control multiple Your Smartphone can Q: What do you think, how smartphones can help a superstar seconds. devices at once. as a prize in a like you to interact with your fans? easily act as a personal They have eradicated all the difference between fans and celebs scanner, several apps unlike in past when it was very difficult to get to the fans and are available that will coke concert only media was either or electronic, now with one button you can scan your papers interact with your fans anytime you want to. using your smartphone to who was camera. You can even Q: There are many fake IDs and Pages of celebrities on social 8 scan in documents to 10 media; like Facebook, twitter instagram. Would you like to quickly email as PDFs to share you Official page links so that your fans could interact The Power of Unlock Your get your work done on wearing all red with you? Light Phone I have my official fan page on Facebook and thousands of fans the go! By downloading the app “Mobiola” you can Unlocking your smartphone can serve are following me on twitter as well. You can search for me with the and I was that name Humaima Malik (Official Fan Page) and on twitter you can turn a smartphone into a webcam to use unlimited purposes, such as; saving you follow me at @humaimamalick. in conjunction with messaging apps like 9 money when you travel internationally, ability Skype, Google+, etc. Scanner to use the phone of your choice, possibility lucky one Q: Any message for our Phone World readers? of combining two phone numbers into Pursue your passion. one phone, increase in resale value, and countless other advantages

32 www.phoneworld.com.pk 33 Photo Gallery Photo Gallery

By M. Mohsin Rehman ony launched a grand event organized at Pearl Continental Hotel Lahore in which it Sony Brings announced its newest smartphone, Xperia Z Ultra. “Featuring 6.4” 1080 full HD revolutionary Sdisplay, with quad-core Qualcomm Snapdragon 800 at 2.2 Ghz and 2 GB of RAM WiFi, NFC, Bluetooth 4.0, DLNA, certified with an IP58 rating, which means it is Xperia Z Ultra water and dust proof. Sony also displayed its whole range of smartphones with their official prices including: Xperia Tx ( 35,600 in Pakistan PKR) , Xperia go (24,00 PKR), Xperia L (25,800 PKR) , Xperia J (22,900 PKR), Xperia Z (, Xperia SP, Xperia J, Xperia miro (19,900 PKR), Xperia tipo (13,900 PKR) and Xperia E (17,200 PKR).

The event started at 3 PM on Friday. The first half of the event was organized for the press and the media and the second half for the retailers and distributors invited from various parts of the country. Sony team gave separate presentations to brief the guests about the specs and features of the new member of Xperia family.

Koichiro Iwala, Country Head ( Pakistan) said, “ Today, it gives me immense joy to introduce the SONY XPERIA Z ULTRA, a brand new addition to the Sony family with revolutionary features and a top-in- line design style to give a whole new dimension to this genre of technology. Xperia is now available with 1 year Official Warranty”.

Xperia Z Ultra has a largest display in the world’s slimmest Full HD smartphone. It is the first Android smartphone with a 6.4” Full HD Display and the first one ever to incorporate a TRILUMINOS™ Display with X-Reality for mobile.

The new Xperia Z Ultra comes up with a high IP55 & IP58 rating which makes it waterproof, and dust resistant and a super powerful Qualcomm® Snapdragon™ 800 processor. This advanced Quad- core processor is 75% faster than S4 Pro, gives you maximum power and speed with outstanding battery, time to run multiple apps simultaneously, surf the web with little loading time and stream videos without a break. 34 www.phoneworld.com.pk 35 International International By Rizwana Khan Android Kitkat Generation of Android

Hints on what Google Prepare For A Sweet New Treat would feature in Android 4.4 based on the KitKat chocolate All Android versions are named after a dessert: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Beautifully immersive and Cream Sandwich, and Jelly Bean, multi-sensory experience similar this is the reason why Google chose to the KitKat bar perfection. the name of one of the most popular Full improvements on and favorite chocolate, KitKat for battery, performance and security their upcoming version of operating features which served by the near system and called it a “sweet Treat” perfection of KitKat’s symmetry. for its users Definitely for everyone as with KitKat’s unbeatable taste.

ndroid is the most Although the deal did not involve Android 4.1 and the Nexus 7, with Famous in the inside as loved operating money changed hands but both Android 4.2 and the Nexus 4 and the outside: KitKat’s exceptional system that powers sides are expecting some serious with Android 4.3 and the Nexus 7 feel and taste. over 1 billion thanks to the vast amount of 2. Unsurprisingly, Nexus 5 rumors A Possible tri-core CPU smartphones and tablets. When marketing cash that’ll be blown point to a launch in October with Google and Nestle Company on promoting the name change, Android 4.4 KitKat on board and support just like KitKat’s wafer formed an unlikely alliance to the competitions, the future at this point, this is exactly how we design. change the name of the next phone updates and more. In true see this playing out. Adjustable orientation version of Android to Android marketing style, Google teamed which works perfectly in portrait KitKat, everybody was left in up with Nestle to create 500 Of course, not all devices will get or landscape for panoramic taste sheer amazement. As Rumors limited-editions Android shaped Android 4.4 KitKat right off the experience. for months suggested that the KitKat bars that were also send to bat. Nexus devices always get the software first which means that the next version of Android, to the media. TheCloud for Nexus 4, Nexus 7 and Nexus 10 follow Android Jelly Bean, would unbelievable taste sensation. be Google’s ‘K’ update, also For Jelly Bean, Google sent will all likely get Android 4.4 KitKat thought to be called Key Lime people an Android figure full right off the bat. Wider global coverage so Pie or Android 5.0 Key Lime of Jelly Beans but this can be you can take it literally anywhere. There is very little to go on in terms Pie. It’s a name that has been considered way cooler. Nestle is of Android 4.4 KitKat features as No contracts, no small around for a while and that’s also offering Android Devices as we haven’t seen much of anything print. With our operating system, why it was so surprising to see prizes and so on. leaked out yet. Google says it you’re not tied down to just one Google announce something Google has yet to give any real wants to make Android 4.4 KitKat KitKat. completely different just a few detail about what the Android available to everybody so we can short days ago. update contain. The new version expect that it could be a piece of Perfect second screen companion and compatibility with All Android versions are named is still a bit of a mystery, but we software that is focused on getting all liquid accessories via Android after a dessert: Cupcake, Donut, can predict one or few things in Android onto a host of different 4.4 KitKat. Eclair, Froyo, Gingerbread, the buildup of its release. types of technology including Honeycomb, Ice Cream wearable tech and game consoles, Predicting the release date of Refined software, crisp Sandwich, and Jelly Bean, this and, Google’s tagline about Android 4.4 KitKat is probably hardware and unique unibody, is the reason why Google chose Android 4.4 supports this. the easiest piece of the puzzle. just like KitKat. the name of one of the most In the past we have seen that The new name and software popular and favorite chocolate, Google released new Android version are definitely signs that this KiKat for their upcoming version updates with brand new pieces of will be more than what Android 4.3 of operating system and called it Nexus hardware. We saw it with and Android 4.2 were. a “sweet Treat” for its users.

36 www.phoneworld.com.pk 37 Wishlist Photo Gallery By M. Mohsin Rehman By Rizwana Khan which 1 would You like to choose?

Sony Xperia Z Ultra OS : Android OS, v4.2 (Jelly Bean) Chipset : Qualcomm MSM8274 or MSM8974 Snapdragon 800 & CPU : Quad-core 2.2 GHz Krait 400 Organizes Training for Camera : 8 MP, 3264 x 2448 pixels, autofocus Memory : Card slot microSD, up to 64 GB, Internal 16 GB, 2 GB RAM App Designers LG G2 OS : Android OS, v4.1.2 (Jelly Bean) in Uzbekistanualcomm is a global wireless Chipset : Qualcomm MSM8974 Snapdragon 800 solution that designs, manufactures CPU : Quad-core 2.26 GHz Krait 400 and markets digital wireless Camera : 13 MP, autofocus, LED flash telecommunications products and Memory : Card slot No, Internal 32 GB (24GB user avaialble), 2 GB RAM Qservices which aims to bring the best and the latest technology to the world. Qualcomm is very Nokia Lumia 1020 serious in fulfilling its commitment to technology and to achieve its goal it has arranged OS : Microsoft Windows Phone 8, upgradeable to WP8 Amber much training around the world. Recently in Chipset : Qualcomm MSM8960 Snapdragon collaboration with mobile communication CPU : Dual-core 1.5 GHz Krait operator of Uzbekistan Ucell, Qualcomm held its Camera : 41 MP, Xenon & LED flash first training in the country for young programmers Memory : Card slot No, Internal 32 GB, 2 GB RAM / 64 GB “Development of mobile apps – augmented reality”. Previously, same kind of training programme was also organized in Pakistan as well Huawei Ascend G700 and after its great success in Pakistan, Qualcomm OS : Android OS, v4.2 (Jelly Bean) moved to its next destination. CPU : Quad-core 1.2 GHz Camera : 8 MP, 3264 x 2448 pixels, autofocus, LED flash One of the leading programming specialists Memory : Card slot microSD, up to 32 GB of Qualcomm (represented in the region by Central Asian Cellular Forum) Mr. Adeel Siddiqui Internal 8 GB, 2 GB RAM participated in the event. He said that education process was light and pretty interesting and he Samsung I9190 Galaxy S4 mini expressed satisfaction with its results. “I am sure OS : Android OS, v4.2.2 (Jelly Bean) that knowledge received at the training will be Chipset: Qualcomm MSM8930 Snapdragon 400 useful in developing interesting and useful aps.” CPU: Dual-core 1.7 GHz Krait Camera: 8 MP, 3264 x 2448 pixels, autofocus, LED flash The main goal of the training was to teach young Memory: Card slot microSD, up to 64 GB, Internal 8 GB (5 GB user developers with practical skills of developing apps with use of augmented reality technologies. available), 1.5 GB RAM The event was attended by students and graduates of IT departments of universities, as well HTC Butterfly S as specialists of mobile app developers. In the first OS : Android OS, v4.2.2 (Jelly Bean) half of the event, the participants developed app Chipset: Qualcomm APQ8064T Snapdragon 600 for Android and the second half was dedicated CPU: Quad-core 1.9 GHz Krait 300 to multiplatform game platform Unity 3D. Camera: 4 MP, 2688 x 1520 pixels, autofocus, LED flash Memory: Card slot microSD, up to 64 GB Internal 16 GB, 2 GB RAM Manager of additional services section of Ucell Shavkat Huseynov said that Ucell was happy to be partner of Qualcomm to organize training, Motorola Moto X which helped young developers to improve their knowledge in app development with popular OS : Android OS, v4.2.2 (Jelly Bean) technologies. Chipset : Qualcomm MSM8960Pro Snapdragon CPU : Quad-core 1.7 GHz Krait 300 The event was held at Dedeman Silk Road Camera : 10 MP, autofocus, LED flash Tashkent. At the end of the training, the Memory : Card slot No, Internal 16/32 GB, 2 GB RAM participants received certificates and gifts from the Ucell. 38 www.phoneworld.com.pk 39 WiNshlationalist FeatuNationalre By Kanwal Ayub Messaging apps are earmarked A 2011 survey back hard to retain their market for smartphones, plus it relies on by providing data access and a mobile data connection or a revealed that data subscription packages. It’s Wi-Fi, which will eventually create mobile operators in all about the data packages, as problem for users once they Europe, Africa, and telecoms work to stay ahead are out of internet connectivity of the curve by getting users range. Whereas SMS are the Middle East hooked on data bundles. quite convenient, one doesn’t estimated that voice [ have to look for Wi-Fi or a data revenues would connection to send a message or decline 21%, on So now the smartphone users VS to make a call – Users just need in Pakistan have a variety of coverage to send SMS or call. average, by 2014, as [ limited/unlimited packages offered by operators, depending A 2011 survey revealed that users increasingly turn on the need and facilities of the mobile operators in Europe, to a slew of social users. This will keep people Africa, and the Middle East messaging apps. connected to their social estimated that voice revenues network 24/7! would decline 21%, on average, by 2014, as users increasingly There is no doubt that these turn to a slew of social messaging cross-platform apps are on rise apps. but mobile operators are fighting The future looks Facebook – 1 billion Whatsapp - 300 million Bleak for SMS users users Social Messaging Apps Taking over Traditional SMS Viber and LINE - 200 million each

he means of LINE, wechat, skype, Nimbuzz These messaging apps also communication in and many more! . allow users to communicate all world have undergone around the globe and the cost is T a revolution in the Users of messaging far from roaming costs and fee last decade, which resulted for International services. Plus in the constant development apps are found to cross-platform apps are far more in new technologies. These be 6X more sociable polished and feature-packed then latest technologies have than texters - sending a traditional SMS for instance totally changed the way of it allows you to customize the communication in our daily life. around 32 messages interface by setting a profile on average every day, picture/status (like Facebook), Smartphone apps have taken compared to just five share photos and videos. It also over the traditional SMS neck allows users to make back-ups of and crop. There was a time texts their conversations and send/save when a majority of mobile their chat history. users couldn’t survive without Social messaging apps are cheap subscribing to SMS packages and effective, other than sending From the entire current trends one offered by operators. But with messages these apps also allow may assume that the SMS Era is the passage of time, telecom users to share photos, music aged and out of date but traditional industry has experienced a wave and videos. Reducing the effort SMS still has an edge on the social Mobile phone texting of change in the form of evolving from your side to transfer these messaging apps, there are more ? was first introduced 21 years ago. Neil Papworth, a 22–year– technologies and messaging to computers and use emails with feature phone users in Pakistan old software programmer from Reading, sent the first message when he wished his apps like Whatsapp, Viber, attachments. as compared to smartphones. friend Richard Jarvis of Vodafone: “ Merry Christmas „ At the time mobile phones didn‘t have keyboards so it was sent via personal computer 40 www.phoneworld.com.pk 41 Do you Know National By Kanwal Ayub National

Phones are linked with the Police The Punjab IT A PICTURE Record Office & Management Information System (PROMIS). Board made a smartphone IS WORTH A The idea was floated by the Lahore University of Management application for and Sciences’ (LUMS’s) Lahore police THOUSAND Technology for People’s Initiative which made an android application and provided on testing basis connecting 80 android WORDS four police stations with android phones phones to identify cluster-based Punjab Police uses crimes and maintaining its details. to police officers and CCTV app for crime The successful results of Thana, Shahdara, Iqbal Town and Factory the software control Area (which appeared to be installed in most-troubled police stations in terms of crimes), the project was Urdu language Punjab government has allocated Rs1.3billion for CCTVs, taken in consideration for further for the SPs were asked to suggest crime pockets in their remit with implementation. convenience the help of smartphone applications The Punjab Information of field police Technology Board (PBIT) made a smart phone application for force martphone now ridding the people of ‘thana in the provincial capital have been Lahore police and provided 80 is not a medium culture’ by using an actuarial identified by Police with the help android phones to police officers of communication technique - Smartphone app for of this ongoing crime mapping Giving police a faster way to in the USA, the UK, Brazil and and the PBIT software was also and entertainment CCTVs backup. This is one of the project. get images of those accused of Turkey. S installed in Urdu language for the alone, but it also serves as modern features that sets it apart committing crimes is certainly convenience of field police. an assistant in fighting crimes. from the traditional crime control The core task of the police is a good thing, since it means It will be interesting to see to uphold law and order and they can do their jobs more how smartphones apps and Increased penetration of tools being used in Pakistan. The data on FIRs of police stations to tackle crime and disorder efficiently and reduce the chance CCTV services become even smartphone in society has had been linked with androids effectively, it is the reason that of mistakes being made. The more closely aligned in the enabled people to use it in and authorities were planning to Punjab government had allocated identification of hot crime spots future, since it seems like multi-dimensional ways, fighting The police system install crime maps at all police Rs1.3billion for CCTVs, SPs were and clusters with the help of cell these technologies are ideal against crime being one of stations for the force fighting and is being reformed asked to suggest crime pockets phone technology vis-à-vis crime companions and present a them. preventing crimes. in order to provide in their remit with the help of strategies was widely practiced powerful crime prevention tool. The past decade has seen prompt and smartphone applications. the emergence of a distinct technology within the large and inexpensive justice They said rising crime patterns developing security industry i-e to people that and the absence of proper police closed circuit television (CCTV) would also reduce patrolling and vigilance had technology, which has become pushed the Lahore police to come the crucial ingredient in the the crime rate says up with smartphone mapping to overall security system. CM Shahbaz Sharif prevent crime with place-based policing rather than going for Just as the proverb ‘a picture capturing criminals.

is worth a thousand words’ The orientation about the applies in everyday life, so Android phones are in the use of smartphone mapping application does the CCTV picture provide investigators of as many police and the installation of CCTV the essential ingredient to the stations for record keeping such cameras was given to the successful security system. as latitude and longitude of crime divisional SPs at the Qilla Gujjar scenes, timings, FIRs, dates of Punjab government sought full Singh Investigation Police occurrences, descriptions and utilization of modern technology Headquarters on 2nd Sept, 2013. areas of crimes and photographs for curbing crimes and for More than 700 crime hot pockets of crime scenes.

42 www.phoneworld.com.pk 43 Local Brands Photo Gallery By M. Mohsin Rehman By Kanwal Ayub Local Brands Mobilink Arrivals of the Month Brings Phicomm i700 OS : Android 4.0 Display: Size 4.5-inch CPU: Qualcomm MSM8225 1.2GHz dual-core Camera: 5 mega-pixel Memory: RAM:512MB +ROM: 512MB obilink sponsors the television’s biggest ‘Star’ maker reality show to Pakistan – Pakistan Idol. Idol series started from ‘American Idol’, continued with ‘Indian Idol’ and now after hypnotizing millions of viewers in over 150 countries Voice Xtreme V70 M worldwide, it has started the talent hunt in Pakistan. OS : Android OS, Jelly Bean 4.2.1 ‘Idol’ show has started its journey in bringing out the hidden talent of Pakistan by offering an exceptional Display: 540 x 960 pixels, 5 inches opportunity to the voices. CPU: Quad-Core 1.2GHz Cortex-A7 Camera: 12 MP, autofocus, LED flash, Video, 2ndary (3MP) Pakistan Idol will be hosted by actor Mohib Mirza, and the three judges are Ali Azmat, Bushra Ansari and Memory: 4GB built-in, 1GB RAM, microSD card Hadiqa Kiani. Auditions started on 19th Sept for Pakistan Idol are in progress in several major cities of Pakistan and it will continue until 25th Oct, 2013.

Mobilink is the official telecom partner for Pakistan Idol and the other major sponsors include Unilever Qmobile Noir Quatro Z3 Pakistan’s Clear shampoo, QMobile and Pepsi OS : Android 4.0 Display: 4.8 HD Super Amoled Display CPU: 1.5GHz Quad Core Camera: 8 Mega Pixel Memory: 16GB ROM/1GB RAM

Voice Xtreme V60 OS : Android OS, Jelly Bean 4.2.1 Display: 540 x 960 pixels, 4.5 inches CPU: Quad-Core 1.2GHz Cortex-A7 Camera: 12 MP, autofocus, LED flash, Video, 2ndary (3MP) Memory: 4GB built-in, 1GB RAM

GFive A78 Ferrari OS : Android v 4.01 Display: 480 x 800 Pixels CPU: 1GHz, Dual Core Camera: 8MP, Autofocus Memory: 512MB built-in, 512MB RAM

B.Elite OS : Android ICS 4.0 Display: 4.63” Screen CPU: 1.2 GHz Dual Core Camera: 5.0 MP Rear Camera)

44 www.phoneworld.com.pk 45 Feature Feature By Rizwana Khan screen whenever we use our Minimize Notifications There are also many applications phones. Auto-brightness setting Almost everyone today is that help in preserving the battery enables the smartphone to adjust constantly connected with for a longer time period. The the brightness to its optimal level internet and getting non-stop most popular option for Android Battery Preservation for reading while conserving notifications about Updates, is Juice Defender, for iOS, the battery life. Shortening the screen latest news, emails, high scores free Battery Doctor app provides timeout is another way to conserve from games, add-ons for apps useful insights and reminder, for Make Your Cell Phone Battery Last Longer the phone battery. etc. It is not only annoying to Windows Phone 8, app called receive irrelevant notifications Battery is quite popular whereas This diversity of capabilities and multi-functionality has made the Turn off the features Battery Lover is a very similar you don’t need all the time but it is also a power smartphones bigger, faster and stronger but it has also increased the sucker as every incoming app for BlackBerry 10. There are many features in notification will light up your demand for battery juice even greater, it’s no wonder that battery smartphones that are quite Maintain Cool screen, make a sound alert or beneficial but are not used all the Temperature life has always been a concern for developers, manufacturers and vibrate. Manage your settings time like Bluetooth, WiFi, GPS, Believe it or not but our battery the users themselves well and disable unnecessary but they also kill the battery faster. runs out faster when our notifications to save a little Therefore it is better to turn it off smartphones are warm. So it is battery power. when not in use. better to put your smartphone in a cooler environment for optimal functionality and try to avoid exposing your phone to excessive heat.

Close Unnecessary Apps Multi-tasking capability is a very common feature of smartphones but it also drains away the Charge Your battery. Most of the people do Battery Correctly not close apps after they no ll the smartphone hardware development to catch Different batteries respond to Dim Your Phone Screen longer need to use them which brands have come up, there are number of things The most crucial factor in battery different charging schedules and leave the battery at half-bar in no up with phones that that can be done to improve consumption of smartphone is its they will all eventually degrade, time. Kill your apps if you are not are equipped with battery life no matter which screen. it is better to know your battery A using them and for that there are powerful mobile operating phone you carry. type and charge it accordingly. many valuable task killing apps systems such as Google’s It’s obvious that dimming Update your phone’s Most smartphones have lithium- available in the app stores and Android, Nokia’s Lumia, Turn Off Vibrations your screen will reduce your software and apps ion batteries in them. One thing Vibrations are great way for markets. Apple’s iOS, etc, that allows smartphone’s power consumption Make sure your apps are always that many people do which can notifying about incoming calls users to play games, listen since we all have to activate the up-to-date is one of the easiest degrade the battery’s health is to and messages but they actually to mp3s, snap pictures, have ways to save on battery life as leave it plugged in after it is fully use more power than ringtones access to the internet and they are often updated to use less charged. It’s also best not to let as they require more power to even stream videos. This energy. your battery fully discharge too shake up the whole device, the diversity of capabilities and often, but in general you want to same applies for using vibration multi-functionality has made charge it before it drops too low. for tactile feedback. If you don’t the smartphones bigger, faster think it’s necessary, then disable and stronger but it has also vibrations or at the very least, increased the demand for lessen the magnitude of the battery juice even greater, it’s vibrations. no wonder that battery life has always been a concern for developers, manufacturers and the users themselves.

Poor battery life is probably the biggest concern for everyone today but while we wait for the

46 www.phoneworld.com.pk 47 By Rizwana Khan Infocus Adnan Khan Infocus Hassan Minhas A dedicated person Hassan was part of several who believes more in successful projects like action than words PTCL’s Vfone launch, scratch card billing, Following are his views on the industry and his business: Wateen WiMAX, PTCL EVO, How do you differentiate Huawei from its competitors? It’s an international brand serving 140 countries and offer EVO Tab & EVO Droid Value for money. Huawei has the honor of launching the World’s slimmest smart phone and puts great emphasis on quality which is its distinctive point in my opinion.

People now-a-days are more conscious in cellphone selection than before, what in your point of view are the major concerns of today’s consumer? People nowaday are conscious and aware because they have so many choices available in the market not in brands alone but also in operating systems and various other distributor of PTCL but it is also the exclusive distributor In an exclusive interview with Hassan Minhas we got factors. Media is playing a very important role in creating of Huawei GSM handsets and Tablets in Pakistan. The the chance to know more about the aspirations and awareness which is a good thing because it has not only increased the competition but has also improved the key highlights of Airlink Communication on the road of experiences of the great entrepreneur. quality. success also include the launch of first 3G enabled Tabs and Handsets (EVO Droid) in Pakistan with PTCL and Grey market has affected the mobile industry especially Pakistan’s mobile market, How do you plan the launch of first Dual sim Android Phone (IVIO D-38) in Rapid Fire Questions to tackle this particular area? Pakistan. Increase in grey market does not concern me because Favorite color: Black I believe that Airlink communication gives best services to the customer at their door step, whereas grey market Favorite food: Continental products have no warranty or backup support. I also believe My major achievement is Favorite dress: Formal Dress that customer today is more quality conscious rather that price conscious. the successfull launch of Favorite Car: Porsche

What impact does advertising has on brand promotion 3G enabled devices and Favorite pastime: Spending time with my pets in Pakistan? Where do you place social media in assan Minhas is the National Sales Manager smartphones, We are proud promoting your business in Pakistan? What impact at Airlink Communication, a leading service Hobbies: Music, Travelling, Riding, Hunting does advertising has on brand promotion in Pakistan? to work with a professional provider of Pakistan. He started off his Favorite political personality: Zulfikar Ali Bhutto Where do you place social media in promoting your career from Warid in 2005 and later on company like Huawei business in Pakistan? H What makes you happy: When I achieve my goals Advertising plays a very important role in the brand worked in several telecom organizations like Mobilink, in building its brand in promotion and social media has become one of the major PTCL and Chimera. Hassan was part of several All-time favorite movie: Band of Brothers mediums. Social networking sites like Facebook and Twitter successful projects launched by these organizations Pakistan have become a part of daily life of almost all individuals. Favorite type of music: Depends on mood like PTCL’s Vfone launch and introduction of billing In your view which Huawei handset topped the sales’ scratch cards, Wateen WiMAX, PTCL EVO, EVO Tab list till now and what are the reasons? & EVO Droid( Pakistan’s first 3G enabled tablet and Three Huawei models have been the most successful handsets uptil now that includes Ascend Y201, Ascend handset) etc. G510 and Ascend P 6. All these handsets have the best qualityand very affordable price rates. Ascend P6 is the Hassan Minhas is associated with Airlink for the past 3 World‘s Slimmest Smart Phone with 6.18 mm stunningly years now, and is currently the National Sales Manager. designed beautiful body. Minhas is a very dedicated and keen person and How do you see the future of this industry? believes more in action than words. I am seeing a big change in the industry as 3G is on the way. He is a staunch believer of team work, leading his team to success for past many years. Hassan Minhas What message you want to give to the youngsters? “Learn to think outside the Box” and his energetic team undoubtedly have played an important role in Airlink Communication’s success Any message that you would like to convey to our being lead by Enterprnuer duo Muzzaffar & Moazzam readers? In telecom there is a product within a product so keep on Paracha. Airlink communication is not only the national

48 www.phoneworld.com.pk 49 Operators Operators Y Monthly Data Packages By Khalid Khan Prepaid : from the packages available that are provided by the operators on their web site, Warid’s Mobile Internet at Rs. 99.99 is the cheapest in cost but has limitation of only 100 MB limitation followed by Mobilink with 200 MB limitation whereas Ufone & Zong lowest cost packages are double in price i.e. each with Rs.200 but it provides almost 10 times more data for just double the price. So just be aware that Zong & Ufone packages may look expensive but if the amount of data download is considered it would be atleast 5 times more cheaper for a Data savy consumer. Mobile Data Tariff Telenor offers a standard Rs. 250 package for 1 GB data download. Benchmarking X

As seen Telenor has a standard package of Rs. 250 with 1 Mb download which if exceeded will results in addition of The bench marketing exercise for Data the default internet package of Rs. 1.13/KB. Mobilink Bundle 2 of Rs. 149 is also quite attractive with 1 GB download packages came out to be much difficult than for low usage consumers. Zong Rs. 999 and Ufone Rs. 500 offers the most data in terms of volume as they offer unlimited download data. It is the voice based packages specially when we interesting to note that Zong package description for its package is a bit confusing, where on one side it says truly only have GPRS/Edge enabled services that unlimited but have indictaed below that after 2GB the additional data will be charged at default rate, which probably is a typo by the web admin. Ufone Rs. 500 with 6 GB is quite a good package for executives. Warid probably has the have limited capabilities for Data Enablement most un-attractive Rs. 500 package (applicable for both pre & post paid) with only 2 GB download. Their marketing in the absence of 3G Services should come up with more realistic package, when it comes to designing data packages. Postpaid : In terms of price, Mobilink has the cheapest data package of Rs. 125 whereas Warid’s with a standard post pay package of Rs. 500 is the costlier in the cheapest available package. However, it is very important to note n the previous issue of the Anyhow, the PhoneWorld team available in the market by all that Mobilink package of Rs. 125, only has 125 MB of download available. If a rationalization of the packages is done, Phone-world magazine, we tried to do its best on proving the five mobile operators and Mobilink package would turn out to be the most expensive if you are a heavy data user. Zong has a standard Rs. 400 did some benchmarking some level of comparison tried to make a comparison of package in both categories with fair usage 4GB download. Ufone Rs. 200 definitely turns out to be the best in value Iof the voice packages and to provide its readers and these tariffs in a simple format (someone with limited budget) post pay data package with 2G download for low end user. were contacted by our readers the consumers an idea of that can be understood by not While, Telenor Rs. 600 is the most costly of the postpaid packages, Mobilink offers unlimited download date for Rs. to provide similar benchmarking each company’s data tariffs only a retailer but ordinary 500. Mobilink probably want’s to have the best of both world’s by offering a low cost low data and also the unlimited for the data packages being competitiveness. consumer. While, we have data download package. Mobilink Rs. 500 unlimited download does not have any fair usage asterisk, so it is assumed offered currently by the provided comparison based Again, we would like to stress that they do not have any restriction. In this category Warid seems to have the most unattractive Data Package of Mobile operators. The bench on a few packages a more that benchmarking is very Rs.500 with only 2GB cap. marketing exercise for Data exhaustive comparison can be important to ensure that you are packages came out to be found on the Phoneworld website getting the best deal you can! much difficult than the voice www.phoneworld.com.pk based as normalization of Without having this intellectual Monthly, Weekly and Daily insight of data, how can you As with the voice packages, the packages are quite different effectively decide which package Data tariff in Pakistan by mobile for each operator. In each case to take and at times negotiate operators is also categorized these are GPRS/Edge data terms when only one party has into pre-paid and post-paid. packages so please don’t get the answer, and it’s not you, it’s Because of the scarcity of space disappointed, if data coming your telecom provider? we have taken monthly, weekly through is really frustrating for and daily data tariff of each that Again, PhoneoWorld team any kind downloads including are generally of interest to the has tried to study the various simple text. consumers data (GPRS/EDGE) packages

50 www.phoneworld.com.pk 51 Operators Operators

Weekly Data Packages Daily Data Packages Pakistan is a low ARPU (Average Revenue Per User) market of around Rs. 250/= which is the benchmark globally to : Generally consumers are also interested who have fixed or limited income or usage prefer to use Weekly Prepaid see how lucrative or effluent is the mobile subscriber. In advance market it is over Rs. 5000, where global average is packages instead of monthly packages. We compared the most cheapest and expensive weekly packages. Certain somewhere around Rs. 10,000. operators such as Ufone and Warid did not have any specific weekly package therefore data was rationalized from their daily & 15 day package to arrive at probable cost of weekly service. It is therefore recommended that consumer The Data ARPU could generally be 4-6 times that of the voice ARPU and therefore a lot of emphasis is paid on getting should visit the specific web operator’s site for details on the weekly cost of data tariff. additional Data customers weather daily or monthly. Also, in Pakistan operators are now a days very aggressively marketing their data package and the consumer for these packages are the student who have very limited budgets All weekly packages are in the Rs.35 range from cost standpoint except probably Warid’s Rs. 24.5 which has been therefore we see a lot mobile operators doing extensive advertising and other marketing activities to promote their extended from its unlimited daily of Rs. 3.5/day but the daily cap is just 2 MB and for a week to have 14 MB is almost daily GPRS/EDGE packages. negligible data. So for a fair comparison one must also take into account the download data available and rationalize it with the cost. Ufone (extended tariff) & Mobilink both with Rs. 35 offers 500 MB for data download. Zong has very The daily packages are usually pre-paid as daily post packages are not offered therefore we have categories them as intelligently made differentiation that its weekly tariff is not based on download data but on time bases. It has offered just daily packages and not as pre or post-paid tariff (although some weekly post packages have been arrived based 02 hrs of daily download with free download all day on weekend. on these daily packages)

Zong, Warid and Telenor have a daily data offering of as low as Rs. 3.5 to Rs. 5. Whereas, Ufone & Mobilink have their lowest daily packages at Rs. 10. However, the earlier three operators have data and time limitation that makes their daily packages quite unattractive. Mobilink and Ufone data cap is 75 MB & 100 MB respectively making it a very attractive package for daily data users. For the same amount of data download as Ufone & Mobilink Telenor has priced it at Rs. 12 (for 50 MB). Zong has a time bound package of for its lowest segment and a daily unlimited at Rs. 10 offer that they say is for limited period.

There are other daily data bundle packages from the operators a s well and therefore is highly recommended that consumer should visit the specific web operator’s site for details on the daily data tariff.

The mobile data tariff benchmarking as said earlier even more difficult process than benchmarking the voice tariff packages. We have tried to provide our readers with some basic comparison, whereas a more detail comparison is provided on our web site (www.phoneworld.com.pk ) and we shall strive to continue providing our readers with regular update on these comparison.

Postpaid : In terms of price, all weekly packages hover around Rs. 35 as most prepaid packages are either kept in line with the weekly pre-paid packages or they do not have a postpaid package at all therefore for pricing comparison alone we took an average of their daily & half monthly package. For most weekly packages one should be very careful as some of them are either time bound or have data caps (with daily download). The most unusual package come out to be Warid’s who’s daily unlimited 24 hr is cheaper than a time and data bound package-The same is the case when this was expanded for the weekly package as they did not have any weekly specific package. In terms volume and price Mobilink, Ufone and Zong have similar packages for the lowest cost packages.

For a weekly package Warid again has the highest cost data package (extended from it daily 15MB). This is probably the most unattractive data package if one is to use a weekly data package, infact if a consumer has to take Warid Data package for a week, it is more appropriate choose the Daily Unlimited package instead otherwise all the other four operators have much attractive offers with low cost of around Rs. 35/= with unlimited data download.

The use of a mobile phone charger is one of the ? biggest environmental impacts of a mobile phone. Only five percent of the power consumed by phone chargers is used to actually charge the phone; the

Do You Know other 95 percent is wasted as the charger still draws energy when plugged in

52 www.phoneworld.com.pk 53 Photo Gallery Photo Gallery

By Kanwal Ayub

amsung Electronics, a market leader and an award-winning innovator in the electronics industry, has announced its SSmart Summer Mega and Grand Prize winners in an event held on last month at Lahore.

Samsung Smart Summer 2013” campaign which continued for five consecutive weeks, gave an unprecedented chance of winning loads of prizes on the purchase of Samsung Galaxy device.

At the event, weekly prize winners were interviewed and the Grand Prize Winners were called on-stage for interaction and were handed over the prizes. Further, a lucky draw for the Mega Prize, a family cruise for 5 to Singapore, Malaysia and Thailand, was held on stage by Humaima Malick, brand ambassador for Samsung Galaxy Series. It was a perfect treat not only for the winners, but for all those who participated in the campaign, which kept the excitement alive till the last minute of the lucky draw results.

54 www.phoneworld.com.pk 55 App world By M. Mohsin Rehman App world

Rating : 4+ Top MUST have Price: Free Applications Nutty Fluffies Rollercoaster Drive wild rollercoaster rides using a unique, swipe- & Games based control system. Let the tightly tuned physics engine create the most thrilling rides of your life! Perfect your skills in over 30 tricky rides, from classic for your wooden coasters to steel speed demons! Use rockets, Jump jets and magnets, earn hearts and Smartphone coins, run huge loops, massive jumps and stomach- turning, upside-down tracks!

Rating : 4+ Rating : 4+ Price: Free Price: $ 0.99 Eid Mehndi Henna Designs Groopic: This Pakistani Startup’s New iPhone This app contains original, never before seen Mehndi/Henna Designs. App Puts The Photographer Back in the Picture Embrace yourself with a collection of 75+ genuine designs for With Groopic, you take one photo of someone or a group of festivals such as Eid, Wedding, Birthdays or other occasion. people, and then another person takes control of the camera to take another photo of the same scene. As the demo video below shows, the app will stitch together the people in the images so that the original snapper will be in the final photo.

Rating : 4+ Candy Crush Saga Price: Free Switch and match your way through more than 100 levels in this delicious and addictive puzzle adventure. Ain‘t it Rating : 4+ the sweetest game ever? Price: Free Please note Candy Crush Saga is completely free to play but some in-game items such as extra moves or lives will Toddler Kids Sports Bike Toy require payment. You can turn-off the payment feature by An interesting Sports bike simulator for your kids with real vibration disabling in-app purchases in your device’s settings. and sound effects for more fun. Keep your kids busy for a while. Kids can interact with the sports bike by rotating its wheels manually or by accelerating it through an accelerator, apply hard brakes, play horn and much more. Reveal the secrets inside the app... fun for you and fun for kids.

Rating : 4.5 Price: Free Rating : 4+ Magnetometer - Magnet Price: Free Magnet Detector is a powerful tool to detect ferrous metals and magnets. Arm 3D Workout Sets for Girls This application detects and measures magnetic field values Only for Females!! using the in-built sensor of your phone. First time on Google Play store. Complete arm workout for This application can also detect electrical flux. Hidden live ladies in 3D!! electrical wires weather underground or inside the walls. This Application is a „Female“ version of workout 3D series.

56 www.phoneworld.com.pk 57 Ad zone Sell n Sell MOBILE PHONES ACCESSORIE, CONNECTIONS & REPAIR

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Uni-3 (The Mobile Power) Nokia Best Seller From 2003 Wholesele Dealer of all Brands & Importer of Chines Phones Kamran Yousaf : 0311-0311544 Saddar Shop # 1, Akhtar Plaza, Police Station Road, Saddar Rwp Younus : 0321-2476509 Raja Bazar Shop # 1.2, 1st Floor Imperial Mobile Market, Rwp

58 www.phoneworld.com.pk