Editor-in-Chief Naveen Donthu Anders Gustafsson Georgia State University,
[email protected] Norwegian Business School,
[email protected] Senior Editors Domingo Enrique Ribeiro-Soriano Hongwei He University of Valencia, Valencia, Spain The University of Manchester, Manchester, United Kingdom Consumer behavior Associate Editors Kalpesh Desai, University of Missouri,
[email protected] Claas Christian Germelmann, Universität Bayreuth,
[email protected] Colleen Kirk, New York Institute of Technology,
[email protected] Colleen Bee, Oregon State University, Corvallis, Oregon, United States Ashok Lalwani, Indiana University at Bloomington,
[email protected] Hope Jensen Schau, The University of Arizona Eller College of Management, Tucson, Andrew Murphy, Massey University,
[email protected] Arizona, United States Gopal Das, IIM Bangalore,
[email protected] Lan Xia, Bentley University, Waltham, Massachusetts, United States Editorial Review Board Annika Abell Teresa Davis Adwait Khare Patricia Norberg Assistant Prof at Univ of Tennessee, Knoxvillea Sydney University Business School University of Texas (Arlington) Quinnipiac University Aaron Ahuvia Nathalie Dens Ann-Kristin Knapp Ulrich Orth University of Michigan Dearborn University of Antwerp University of Muenster University of Kiel Dana Alden Pierre Desmet Minkyung Koo Elfriede Penz University of Hawaii ESSEC Business School University of Illinois at Urbana-Champaignu Economics University of Vienna Nisreen Ameen Alexabder Fedorikhin Daniel Korschun Maria Piacentini