2018 HTK Partnership Opportunities
ACTIVITY DATE DESCRIPTION LOCATION COST TRADE SHOWS 2018 Hana Tour HTK will set up Hawai`i Pavilion in Participation Fee: $3,500 Jun 7 - KINTEX, Ilsan, International Travel conjunction with Hana Tour. B2B & (per one independent 10 KOREA Show (HITS) B2C functions to be held. booth) Aug 30 HTK will set up Hawai`i Pavilion in Participation Fee: $3,500 2018 Mode Tour Travel COEX, Seoul, – Sept conjunction with Mode Tour. B2B & (per one independent Mart (MTM) KOREA 2 B2C functions to be held. booth) TRADE FAMILIARIZATION TRIPS (FAMs) Edu Tourism FAM Coordinate a Fam trip for top travel Airlines Partner: May 11 O‘ahu agencies to stimulate the launch of Asiana Airlines - 17 & Maui Edu Tourism packages.
HTK welcomes in-kind EABE FAM sponsorships as below; (Experience Aloha Conduct ‘Experience Aloha Business O‘ahu Business Exchange) Jun 6 - Exchange’ FAM bringing key MCI & Island of • Accommodation Airlines Partner: 13 travel agents and corporate clients. Hawai‘i • Hosted Meals Hawaiian Airlines • Activities
• Transportation 2018 Global Tourism Bring major wholesalers to the Global • Airfare Summit - Pre- FAM O‘ahu, Kaua‘i, Sep 29 Tourism Summit and conduct pre-Fam Airlines Partner: & Island of – Oct 6 trips to provide more in-depth Korean Air Hawai‘i knowledge about Hawai`i.
TRAVEL TRADE EDUCATION HTK welcomes in-kind In partnership with Mode Tour, Local cities of sponsorships Conduct a road show in important Korea Hawai‘i Road Show Mar • Vouchers/gifts local cities such as Daejeon, Daegu, (Daejeon, • Consumer Gwangju, and Busan Daegu, Busan) giveaways Invite influential MCI agencies and HTK welcomes in-kind their key corporate clienteles, sponsorships as below; Meet Hawai‘i VIP Jul 14- including their family to out of Seoul, Busan, Korea • Air Tickets, Hotel Weekend 15 to develop strong relationships and Vouchers, connections to Hawai‘i. Giveaways PUBLIC RELATIONS
Page | 1 as of July 2018 Organize a large-scale TV project by HTK welcomes in-kind inviting a celebrity to Hawai'i to sponsorships as below; position it as a desired travel Korean TV Filming May destination to mass market Korean • Accommodations audiences and to increase media • Hosted Meals exposure. • Activities Conduct an individual media Fam visit • Ground Year- Individual Media Visits with a tier 1 media to cover Hawai`i`s All Islands Transportation Round inherent culture and lifestyle. • Airfare Invite major Korean media to cover • Vouchers/Gifts Premium Korea Group attractions on Neighbor Islands to O‘ahu June Media FAM increase their awareness among & Maui, Lanai Korean target markets. Invite Hawai‘i partners and major Korean media to an event in Seoul to Participation Fee: $1,000 2018 Aloha Media Day Jun 11 provide them with networking Seoul, Korea (two delegates per opportunities with Korean major company) media. With Ms. Sohn Mina, a Celebrity HTK welcomes in-kind Hawai`i Celebrity Jul 16 Ambassador, by leveraging her status O‘ahu, Island of sponsorships as below; Ambassador’s Visit – to position Hawai'i as a top-of-mind Hawai‘i, Maui, – 27 travel destination and develop new Lāna’i Ms. Mina Son • Accommodations Hawaii contents (books and videos). • Hosted Meals • Activities O‘ahu Hawai`i Food and Wine Organize an individual lifestyle • Ground Oct & Maui, Hawai‘i Festival - PR Support magazine visit to promote HFWF. Transportation Island • Airfare • Vouchers/Gifts CONSUMER PROMOTIONS Launch a consumer promotion with Jin Air through #AlohaEverywhere to Sports Promotion Feb O‘ahu & Maui target young & hip individual travelers and stimulate shoulder season travel. HTK welcomes in-kind Targeting family and silver markets, sponsorships as below; hold Hawai‘i culture experience
classes at a cultural center run by Hawai‘i Culture May & • Accommodation major department stores in Seoul. Korea Promotion Sep • Activities They will include lessons in cooking • Vouchers/gifts Hawaii cuisine, playing the ukulele, • Consumer hula dancing, and making lei. giveaways Implement co-op promotion with
Consumer Brands, airlines and travel #AlohaEverywhere Year- agents under the theme of Korea Social Media Campaign Around #AlohaEverywhere to generate exposure for the Hawaiian Islands. Page | 2 as of July 2018 Aloha Kona Festival Oct Partner with KONA Card to produce and design Aloha Limited Edition Card as well as host ‘Kona Festival’ to introduce the island of Hawai‘i Korea targeting Millennials.
Insta-grapher FAM Oct- Extend #AlohaEverywhere O‘ahu & Kaua‘i Nov promotions by organizing a Fam for celebrity photographers, famous illustrators and power Instagram users.
Contact Info: Name: Liz You Title: Director of Marketing & PR Email: [email protected], [email protected]
Page | 3 as of July 2018