3rd INTERNATIONAL INNOVATION SOCIETY CONFERENCE in the European Metropolitan Region Munich May 29–30, 2008 Innovation Alliance CONFERENCE PROCEEDINGS City of Munich Department of Labor & Economic Development Innovation Alliance 3rd INTERNATIONAL INNOVATION SOCIETY CONFERENCE CONFERENCE PROCEEDINGS City of Munich Department of Labor & Economic Development www.innovationsociety2008.de Content Preface Reinhard Wieczorek, Councilor and Head of the Department of Labor and Economic Development, Chair of the Innovation Alliance 5 ––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Plenary Sessions Peter Driessen, Deputy Managing Director, Chamber of Industry and Commerce for Munich and Upper Bavaria 6 Christian Ude, Mayor of the City of Munich 8 Annemarie Moons, Regional Minister for the Economy and Sustainability, Province of Noord-Brabant 10 Peter Tyler, University of Cambridge 12 Lucia Cannellini, Committee of the Regions 13 Frieder Schuh, Chamber of Industry and Commerce for Munich and Upper Bavaria 14 Christian Hackl, TUMTech 14 Oliver Gajek, Munich Network 15 Hannemor Keidel, Vice President, Technische Universität München 16 ––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Handover of the Chairmanship of the Innovation Alliance to Budapest Imre Ikvai-Szabó, Deputy Mayor of Budapest 17 ––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Working Groups A. Strategies of Knowledge Regions – Attracting Talent and Mobilizing Expertise 20 Chair: Munich B. Tools to Foster Innovation – the Role of Public Procurement and Lead Markets 22 Chair: Budapest C. Collaboration on Innovation to Promote Future Growth Platforms 26 Chair: Stockholm D. Cross-Border Regional Innovation 30 Chair: Øresund Science Region E. Projects Fostering Innovation 34 Chair: Noord-Brabant ––––––––––––––––––––––––––––––––––––––––––––––––––––––––– List of Participants 40 Imprint 43 4 3rd INTERNATIONAL INNOVATION SOCIETY CONFERENCE · Munich · May 29–30, 2008 Preface Dr. Reinhard Wieczorek Councilor and Head of the Department of Labor and Economic Development, Chair of the Innovation Alliance The 3rd Innovation Society Conference in the Munich Metropolitan Region proved that the Innovation Alliance has become a stable European network, capable of continuous work and delivering reliable results. 180 participants from leading innovation regions in Europe, public organizations, universities and the corporate sector attended the conference in Munich. During two days of intensive work, the Innovation Society Conference in Munich vividly demonstrated how cities and regions can collaborate with key regional innovators to get the most out of their future potential and keep a sharp competitive edge in the long run – even in the face of stiff global competition. These proceedings are based on abridged versions and summaries of the speeches and presentations. The full text of the presentations is posted in the download section of the conference website: www.innovationsociety2008.de. The work of the Innovation Alliance is far from over. The conference revealed a number of possibilities for regional cooperation in fostering innovation. The series of Innovation Society conferences, in particular, will continue. The Mayor of Budapest is firmly committed to hosting the next conference in 2009; the Øresund Science Region and the Wielkopolska Region have expressed their willingness to organize the subsequent Innovation Society conferences in 2010 and 2011. At the Munich conference, a variety of cooperation projects, project proposals and ideas were presented and discussed. I am convinced that these contributions will lay the foundation for fruitful work within the Innovation Alliance going forward. Special thanks go to the Chamber of Industry and Commerce for hosting the conference and for their excellent collaboration. I would also like to express my gratitude to the members of the Innovation Alliance Steering Committee for their valuable support in the run-up to this conference. Thank you again for coming to Munich! Dr. Reinhard Wieczorek Dr. Reinhard Wieczorek www.innovationsociety2008.de CONFERENCE PROCEEDINGS 5 Welcome addresses Peter Driessen Deputy Managing Director, Chamber of Industry and Commerce for Munich and Upper Bavaria A warm welcome to all of you here at the Munich Chamber of Industry and Commerce; and a special welcome to Annemarie Moons, Vice Governor of Noord-Brabant, and to Christian Ude, Mayor of Munich. This, the third Innovation Society Conference, is intended to provide an overview of best practices in innovative regions. It is our pleasure and privilege to support the Innovation Society in its efforts to foster innovation in the participating regions and to transfer innovative models from one region to another. The Chamber of Industry and Commerce for Munich and Upper Bavaria is the largest in Germany and the second-largest in Europe, just behind the Paris CCI. We represent the interests of 310,000 enterprises. We are also part of the Bavarian cluster campaign known by the name "Allianz Bayern Innovativ" ("Bavarian Innovation Alliance"). Launched two years ago by the Bavarian government, this initiative aims to give Bavarian companies a keener competitive edge. To this end, 19 trend-setting industries were chosen – one of them being the environmental technology industry. The Munich Chamber and the other Bavarian Chambers are jointly responsible for the "Bavarian Environmental Technology Cluster". We also play a part in financing various business incubators and technology centers in the Munich Metropolitan Region. These locations provide entrepreneurs with an ideal productive environment in which to start new companies and establish contacts with research institutes and other organizations. In addition, we advise both innovative start-ups and established com- panies on innovation funding programs, support programs, intellectual property issues, tech- nology transfer and innovation management. Last but not least, we organize and support events such as the Innovation Society Conference. The Munich Metropolitan Region is widely known to be one of the foremost high-tech regions in Germany. It is also very highly regarded in Europe. The Bavarian capital is the leading venue for the aerospace and satellite navigation industries, information and communication technology, media and the life sciences. Over 50 percent of all the region's industrial compa- nies operate in high-tech sectors such as automotive engineering, electronics and mechani- cal engineering. That is typical of Munich's business landscape, which boasts an excellent mix of industries and services, small and medium-sized enterprises (SMEs) as well as global players, and a rich diversity of research institutes and other organizations. Let me give you three examples of leading industries in the Munich Metropolitan Region: • Biotechnology and pharmaceuticals • Aerospace & satellite navigation • Information, communication & media 6 3rd INTERNATIONAL INNOVATION SOCIETY CONFERENCE · Munich · May 29–30, 2008 In these three industries, we and the City of Munich have conducted a variety of scientific studies. The first example concerns biotechnology and pharmaceuticals. The Swiss company Roche operates a plant in Penzberg, about fifty kilometers south of Munich. This plant is one of the largest biotech centers in Europe, employing more than 4,100 people. Biotechnology methods are used here to develop and produce pharmaceuticals and diagnostic agents. At the same time, more than 100 small and midsized biotech companies are now based in the Munich Metropolitan Region, most of them in Martinsried near Munich. These companies deliver innovative ideas and new products to global players such as Roche. The Martinsried cluster ranks second in Europe, after the London-Cambridge region. The aerospace industry provides the second example. Aerospace is a classic high-tech, research-intensive industry. As such, it is constantly generating significant technological stimulus for other industries. Satellite navigation is emerging as a sunrise industry with the potential to become a key sector in the coming years. Boasting 234 companies and seven respected research institutes, the Munich region is one of Europe's top business locations for aviation, astronautics and satellite navigation. One of the world's leading aeronautic and space research centers is the DLR German Aerospace Center at Oberpfaffenhofen near Munich. Last but not least, Munich is also a prime location for the media industry and for the information and communication industry. These industries are growing at a faster rate than other economic sectors, especially in and around Munich. In late 2006, more than 27,000 companies operated in these industries. There is a good reason why so many innovative companies are concentrated in the Munich Metropolitan Region: Compared to the rest of Germany, Bavaria has a unique R&D structure. Nearly 260,000 students are enrolled at 11 universities, 17 universities of applied sciences and a number of private establishments. Numerous centers of excellence for life sciences and engineering have also emerged over the years. In addition, several well-known non-university R&D organizations have institutes and, in some cases, their headquarters in Bavaria. They include the Max Planck Society, the Helmholtz Association of National Research Centers, the Fraunhofer Society for Applied Research and the Leibniz Association. This unrivaled R&D structure is one reason why top global players are attracted to Munich. A