Training & Consultancy Firms Market Overview Egypt

Pillars Consultancy www.PILLARS-EG.COM [email protected] Egypt Training Market Overview Table of Contents

LTC : Leadership Training & Consultancy Brilliance • About LTC • Overview • Solutions • Products/ Services • Assessment Tools • Edge Consultants Overview • Partners • Key Clients by Sector Zad Group • Overview Dale Carnegie Overview • Solutions/ Methodology/partners • Curriculum Area • References/Clients • Assessment (Training /Organizational /Talent) • Government Agencies/ Individuals ITS for Training • References / Clients (1/2) • Overview • Training & Consultancy/ Accreditations LOGIC Overview • Management Training Career Gates • Market Research • About • Management Consulting • Products / Services • Assessment Center • Strategic Partners • Clients Skills Worldwide IMI • About • About • Products/Services – Franchising • Strategic Partners • References / Clients • Public/Tailor Made/Programs • Key Accounts International affiliation Training Industry.com 2011 Top 20 Leadership Training Companies Training Industry.com Aspire Overview Top 20 Leadership Training Companies Training Industry.com Scitron • Overview • Strategic Partners • Products • References / Clients • Knowledge Overview

2 Training & Consultancy Egypt

Dale Carnegie Egypt.dalecarnegie.com Skills worldwide skills-worldwide.com

.imiegypt.com LTC ltc-intl.com IMI-Int’l company for HR

AUC Aucegypt.edu Logic

FTTC [email protected] Quest quest.com.eg

Career Gates careergates.org Scitron scitronweb.com ZAD GROUP: zadgroup.org

Knowledge Academy knowledgeacademy.com – Top Business topbusiness.com.eg

www.edgeconsultants.com - Edge Consultants Edgeconsultant.com ITS its4training.com

Aspire aspire.com.eg AFB Consulting afbconsulting.net

Brilliance brilliancetech.net Developers for training & developers-egypt.com consultancy SETTEC settec.org INTEC –Int’l Experts & Consultants intec-eg.com Association EBI ebi.gov.eg

Premiere training company www.premier-eg.com Insight

3 Training & Consultancy Egypt

Key Insights

Skills worldwide IMI

Regional Cairo:, Alexandria:, Dubai: implemented several presence UAE, Khartoum:, Riyadh , training programs in the KSA Middle East, specifically in Algeria, Dubai, Qatar, Syria and Yemen

Notes • Owned by Mansour & Maghrabi

Offer • Ready Made Training • Ready Made • Custom Made Training • Tailored • Training Needs • Programs : Assessment Cambridge/ • R&D Services ILK/ICCI/PMP • Content Development Centre • Innovation and Creation • E-Training • General Management Programs • Vocational Programs

Notes • franchising community • Mainly approaching R&D technique • Offering E Learning

Strategic ICCI partner ILM Cambridge

Key Segments

Market Presence

4 LTC : Leadership Training & Consultancy About LTC

About LTC : Leadership Training and Consultancy (LTC) is a dynamic company dedicated to taking people and organizations from where they are to where they want to be. A decade of hard work, dedication and commitment, helped LTC become Egypt’s leading consultancy and soft skills training provider. Throughout the past 10 years, LTC gained the trust of more than 28,000 participants representing more than 160 clients by conducting over than 1300 productive training sessions. Focusing on employees as the backbone of companies and the source of their greatest strength, LTC has established a reputation for quality delivery in consultancy, training, leadership and organizational development. To meet its increased demand, the company has set up sister companies in Qatar and UAE with more to come. Now they provide their services to most of the biggest firms spreading throughout the Middle East and North Africa. LTC is committed to making a difference in people's lives; moving them and their organizations to great performance, working on the organization’s soft assets; unleashing the hidden potentials within people and creating a healthy working environment guided Leadership Training & Consultancy by the company values.

Website http://www.ltc-intl.com/who.php Training Programs: LTC training programs are professional and up-to-date in a manner that unleashes the power and potential of the people in their Cairo HQ: 6th of October organizations for the common good. All the programs provided are designed to reach far beyond the training event and to impact Villa 7, 1st Touristic District, P.O. Box 27 Mena business results. Instead of using traditional training processes, they utilize activities that significantly increase the likelihood that all Garden City, 6th of October, Egypt. learners will apply their new learning on the job. Tel : (202) 383 717 21 / 23 / 29 The company has a methodology based on achieving results through a building block model or track, which is simple, practical, Fax :+ (202) 383 785 46 logical, sequential, and achievable. The experience with the application of the model has been proven to be successful in the delivery of desired results. In addition, it helps in boosting training and development impact. Heliopolis Branch 41 El horya st., 6th Floor, Heliopolis, Cairo, International affiliates: Tel :+ 2.02. 241. 770.72 / 73 To provide all clients with top quality service, LTC is working in cooperation with the world class international partners; Ken Fax :+2.02.241.863. 57 Blanchard, Franklin Covey (only in Egypt), Eagle’s Flight, Acumen Learning, Vital Smarts and Maximum Potential, and recently Door LTC P.O. Box 4404, Office# 217, 2nd Floor, Twin who are all global leaders in the delivery of practical training programs, productivity tools, leadership and workplace learning.

UAE Towers Building, Baniyas Road, Deira, Dubai, UAE. Partners in success: Upon LTC success in spreading the awareness of the importance of soft skills training in every business, the company is now Telephone number :+971 (0) 4293.7094 – 055.279. 5079 providing services for firms working in various fields across the Middle East. These household names include the likes of Cadbury, Mobile:+971 (0) 506.772.511 DHL, Etisalat, Exxon Mobil, OTI, Henkel, Microsoft, NBE, Pepsi, Schlumberger, Vodafone, WHO, Oracle, CIB, NSGB and many more. Fax :+971 (0) 420.886.99 E-mail: [email protected] Simply put, LTC will always be there to its valuable partners, ready with an excellent updated profile composed with the most recent, famous and successful training program. That will help the dedicated company achieve its main objective, which is LTC Telephone number :+974 5300395 unleashing human potential, giving leaders of tomorrow the tools of success, today.

Qatar E-mail: [email protected]

HanyAlfy Board Member Amira Nassar Consultant Hazem Hamdy Managing Director & Consultant Emad Mahmoud Consultant Hisham El Bakry Chairman & Consultant Mona Labib Consultant Tamer Hamdy Board Member 5 Zeinab Sherif Board Member & Consultant LTC : Leadership Training & Consultancy Solutions

Evolve Lead Execute

As humans we continue to evolve “No one, anywhere, does what you do better than you do it.” This definition of a world-class Execution is the keystone to take throughout our lives. The following leader by Phil Geldart, CEO of Eagle’s Flight, is the vision of what you are capable of achieving. organizations from where they are to programs provide tools, knowledge The following programs provide the inspiration, knowledge and skills to develop the necessary where they want to be. The ability to and skills to guide you in your abilities to reach this elite level of leadership. deliver results is what differentiates world- journey to becoming the person class organizations. The following that you desire to be. solutions provide the tools necessary to develop the knowledge, skills and abilities that will lead to execution. FranklinCovey FranklinCovey FranklinCovey a. 7 Habits of Highly Effective a. 7 Habits of Highly Effective Managers a. Four Disciplines of Execution People b. Four Roles of Leadership b. Helping Clients Succeed b. 7 Habits of Highly Effective c. Four Disciplines of Execution Associates d. Leadership c. 7 Habits Maximizer d. 7 Habits of Highly Effective Teens e. 7 Habits of Highly Effective Families f. Project Management g. Focus MBTI Ken Blanchard Acumen Learning a. Meyers Briggs Type Indicator a. Situational Leadership II e. Whale Done a. Building Business Acumen b. Situational Leadership II for Sales Leaders f. Coaching Essentials c. Situational Self Leadership g. Situational Frontline Leadership d. Gung Ho h. Situational Team Leadership i. Creating Your Organization's Future VitalSmarts Eagle's Flight a. Crucial Conversations a. Promises, Promises! e. Bridge b. Gold of the Desert Kings f. Movies & Moguls c. Expedition Outback g. Rattlesnake Canyon d. Windjammer h. Insightment i. Excelleron / Council of the Marble Sta VitalSmarts a. Crucial Conversations b. Crucial Confrontations 6 LTC : Leadership Training & Consultancy Products : Assessment Tools (1/2)

MBTI Assess Perception 360

The purpose of the Myers-Briggs Type Indicator® • Immediate testing, evaluation and reporting Perception 360° Feedback Multi-Rater: Design Your Own (MBTI) personality inventory is to make the • Designed to also accept 7 different intellectual abilities tests 360° Surveys: theory of psychological types described by C. G. • Validated by organization psychologists Perception 360° Feedback Multi-Rater lets you design your Jung understandable and useful in people’s lives. • Internet Ready / PC and Windows compatible own 360° surveys using our standard questions, writing The essence of the theory is that much seemingly • Inexpensive, automated assessment system your own survey questions or simply using our ready-made random variation in the behavior is actually quite surveys. Your surveys can contain any number of questions orderly and consistent, being due to basic and have an unlimited number of respondents. differences in the ways individuals prefer to use their perception and judgment.

"Perception involves all the ways of becoming ASSESS subscribes to American Psychological Association (APA) and EEOC guidelines. Benefits of Using Perception 360° Feedback Multi-Rater aware of things, people, happenings, or ideas. Assessments: Judgment involves all the ways of coming to Use ASSESS to assist in the selection of outside candidates and for the promotion, • Provides cost-effective feedback on a continuous basis conclusions about what has been perceived. If placement, or development of internal managers, supervisors and professionals. ASSESS • Fosters greater individual and work-group performance people differ systematically in what they perceive is a state-of-the-art, computer driven expert system that produces full psychological • Reduces the barriers that inhabit creativity and innovation and in how they reach conclusions, then it is only evaluations from any Internet connection for use in the business environment. These • Creates better cooperation between functions and among reasonable for them to differ correspondingly in tests measure many of the characteristics related to effective performance. operating units their interests, reactions, values, motivations, and • Measures individual and organizational improvements over skills." Manage the assessment database, evaluate candidates and print ASSESS Reports using time any Internet connection. Candidates are able to log-in to the ASSESS testing site from In developing the Myers-Briggs Type Indicator virtually anywhere around the world. Perception 360° Feedback Multi-Rater Measures Key [instrument], the aim of Isabel Briggs Myers, and Leadership Skills: her mother, Katharine Briggs, was to make the All ASSESS reports are written in a concise, straightforward manner and provide a • Communication insights of type theory accessible to individuals and detailed description of the candidate's Intellectual Abilities, Work Approach and • Coaching groups. They addressed the two related goals in the Motivations, Thinking Style, Approach to Influencing or Supervising Others, and • Conflict Resolution developments and application of the MBTI Interpersonal Style. • Planning and Goal Setting instrument: • Problem Solving Over 70 industry-specific templates are available. • Creativity The identification of basic preferences of each of • Technical Competence the four dichotomies specified or implicit in Jung’s MEASURES: With Perception 360° Feedback Multi-Rater, you can choose to theory. develop your own skill sets or mix and match with a Key Dimensions of Personality and Intellectual Abilities combination of yours and ours. The identification and description of the 16 Thinking distinctive personality types that result from the Reflective / Probing, Organized / Structured, Serious / Restrained, Objective. Factual, interactions among the preferences.” and Realistic / Pragmatic Working Favorite world: Do you prefer to focus on the outer Energy Level, Self-Reliance, Acceptance of Control, Need for Freedom, Frustration world or on your own inner world? This is called Tolerance, Need for Attention, and Detail Interest Extraversion (E) or Introversion (I). Relating Sociability, Criticism Tolerance, Optimism, Assertiveness, Need to Please / Be liked, Information: Do you prefer to focus on the basic Positive about People, Personal Insight, Self-Control and Cultural Conformity information you take in or do you prefer to Intellectual Abilities and Potential interpret and add meaning? This is called Sensing (S) Strengths in Problem Solving, Critical Thinking, Abstract Reasoning, Verbal or Intuition (N). Comprehension and Numerical Abilities 7 Decisions: When making decisions, do you prefer to What Does ASSESS Measure? first look at logic and consistency or first look at the The ASSESS Personality Survey contains a core of standard questions which measure people and special circumstances? This is called characteristics related to effective job performance. This personality assessment is

• Graphic profile • List of key strengths and potential weaknesses

“type table.”

• Graphic profile • List of key strengths and potential weaknesses • In • Interview suggestions • Reference questions • Management suggestions

• Graphic profile • In • Individual's strengths and areas in need of development base on test results • Developmental Suggestions including books, tapes and seminars. LTC : Leadership Training & Consultancy Products : Assessment Tools (1/2)

Proception 2 SalesMax Select

Proception2 is an online DISC based profiling system designed to SalesMax helps select top performing salespeople. It is a predictive, well-validated, Why Select in the Selection Process? SELECT Provides: provide insight into an individual's behavioral style in a work paperless and computerized testing system designed to evaluate whether your - Efficient screening for high volume hiring environment. This system will help management better understand professional sales candidates have the underlying personality to be effective in a - reduces time spent on candidates who are a poor job fit potential candidates, members of their work team, and assist work consultative sales position. It also measures the candidate's knowledge of effective - Objective evaluation between candidates team members in identifying their personal strengths and areas in sales strategies at various stages of the sales cycle and his/her motivational needs. - Hiring recommendations to managers need of development. The Proception2 questionnaire takes - Job appropriate tests and interview guides approximately 15-20 minutes to complete and generates a 12-15 - Improved consistency in the hiring process page personalized report - Better decisions - A way to avoid the 20% of applicants who are poor job fits and identify the best candidates for the job

Proception2 is… It provides information about 3 key areas : • Immediate testing, evaluation and reporting 1. Sales Personality • Easy to administer and score 2. Sales Knowledge • Validated 3. Sales Motivations – personal • Generates over 2,100 unique reports • Inexpensive, automated assessment system

MEASURES: MEASURES: (Key Dimensions to the Sales Personality ) Select measures: • Notable Primary Behaviors • Energy Level • Potential Strengths in Business • Follows Through Core Constructs • Preferred Work Environment • Self Reliance Productive Attitude - A positive expectation about people, the • Personal Growth Suggestions • Resilience organization, and work-related outcomes • Communication Builders • Serious Minded Energy - Activity level and stamina • Personal Performance Motivators • Optimistic Frustration Tolerance - Emotional resilience • Communication Barriers • Sociable Acceptance of Diversity - Tolerance of others different from • Personal Enhancement • Assertiveness self • Adjustment to the Work Environment SalesMax Helps Identify Salespeople Who: Integrity / Work Ethic - A work ethic oriented measure of • Strengths to the Team • Have the potential to perform in the top fifty percent of a sales team personal integrity Proception2: Develop Plans for Personal and Professional Growth for • Have personality characteristics which impact sales success Individuals • Understand effective strategies in relationship selling Job Specific Constructs Proception2 is a web-based assessment tool designed to meet a • Are motivated more closely by a company's compensation or commission plan - Influence Preference for Structure variety of needs and applications necessary to increase personal Key Dimensions of Sales Knowledge: - Accountability Leadership productivity and effectiveness. It can assist you in your effort to SalesMax measures candidate knowledge of effective strategies for various sales - Empathy Initiative develop plans for personal and professional growth for individuals. situations. Experienced candidates should score well in this area to be considered for - Problem Solving It helps identify individual business behavior for: hire. For the inexperienced or poorly trained candidate, SalesMax helps to target • Management Development Team Building training needs. • Mentoring Conflict Resolution • Prospecting / Pre-qualifying • Coaching Career Development • First Meeting / First Impression What does it measure? • Probing/Presenting • How the person prefers to operate in work environment • Overcoming Objections • The person's preferred work environment • Influencing / Convincing • The person's positive strength and behavior to the team • Closing • How the person will adjust to the workplace Key Dimensions of Sales Motivations: • Suggests what will enhance the person's performance Without proper motivation, even the best candidate may fail. The motivations section • Suggests what kind of motivation the person needs of SalesMax will help you gauge the fit between the candidate's motivational needs, his • Suggestions to improve communication and productivity or her manager's supervisory style, and the rewards available in our organization. Benefits of Using Proception2 • Control • Gain commitment & cooperation of others • Money 8 • Build effective teams • Freedom • Resolve & prevent conflict • Developing • Job compatibility Development Report for Your Current Salespeople: LTC : Leadership Training & Consultancy Partners

FranklinCovey FranklinCovey is the global leader in effectiveness training, productivity tools, and assessment services for organizations, teams, and individuals. franklincovey.com FranklinCovey helps companies succeed by unleashing the power of their workforce to focus and execute on top business priorities. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small and midsized businesses, as well as numerous government entities and educational institutions. FranklinCovey founders bring a wealth of knowledge and experience in Business Consultancy, Human Resource Management, Training, Consultancy, Organizational Development, and the willingness to play an active role in improving the organizational and personal effectiveness of individuals in Egy

Ken Blanchard The Ken Blanchard Companies was founded to make a difference in people’s lives, to drive human worth and effectiveness in the workplace, and to help each kenblanchardegypt.com organization we work with become the provider, employer, and investment of choice. The Ken Blanchard Companies is a global leader in workplace learning, employee productivity, leadership, and team effectiveness. Using Blanchard solutions, people increase their impact as leaders, enabling them to achieve strategic objectives and drive organizational results. Their training programs are designed not only to help people learn new concepts but also to ensure that they cross the bridge from learning to doing. Your organization will benefit from realizing measurable results when choosing these solutions. Ken Blanchard is widely known for The One Minute Manager®, Raving Fans®, Gung Ho!®, and nine other best-selling books.

Eagle's Flight Eagle’s Flight is an innovative leader in the development and delivery of practical training programs for the global business community. Through the use of EaglesFlight.com experiential learning, we assist organizations of all sizes in gaining a competitive edge by significantly strengthening their workforce. Globally, our programs are offered in 25 languages and represented by international licensees in over 35 countries. Our world-wide team is consistently rated as exceeding client expectations, delivering more than 300 programs per month to groups ranging in size from 10 to over 2,000 participants. Our global structure also enables us to work with large multinational companies to provide them with consistent training messages and methods around the world. Acumen Succeeding in business requires everyone to clearly understand and be able to execute on key strategies. Acumen Learning assists leaders of all levels to 1) acumenlearning.com Learning know the language and guts of your business and 2) develop the capability of making better business decisions to deliver results in their function. Acumen Learning teaches the fundamentals all businesses need to focus on to succeed (the “guts of business”); but then customizes the content for your specific company and industry, your key business measures and financials, then enables attendees to execute with greater business acumen in their respective roles. Vital Smarts An innovator in corporate training and organizational performance, VitalSmarts helps teams and organizations achieve the results they care about most. vitalsmarts.com With award-winning training products based on more than 30 years of ongoing research, VitalSmarts has helped more than 300 of the Fortune 500 realize significant results using a proven method for driving rapid, sustainable and measurable change in behaviors. VitalSmarts is home to multiple training offerings, including Crucial Conversations®, Crucial Confrontations™, and Influencer Training™. Each course improves key organizational outcomes by focusing on high-leverage skills and strategies. The VitalSmarts authors have written three New York Times bestsellers, Influencer, Crucial Conversations and Crucial Confrontations. VitalSmarts also offers on-site consulting, research, executive team development, and speaking engagements. Maximum Maximum Potential and its 150 consultants have helped thousands of organizations to make more effective hiring decisions using its employee selection tests MaximumPotential.com Potential and assessments. For 19 years, its goal has been to provide employee selection tests and assessments to its clients that stand the test of time. Each of the employee selection, hiring, skill assessments and employee development tests provide the highest quality and are designed to enhance an organization’s performance. Maximum Potential has the expertise, employee tests, assessments, services and business acumen along with the personal approach necessary to help you achieve your goals.

DOOR DOOR Training & Consulting was founded since 1981 in The Netherlands and became international in 1992.Today, DOOR International’s network supports over 60 countries throughout Europe, Asia-Pacific, Africa, the Middle East, and the Americas. A huge number of multinational companies around the world Training & have chosen DOOR as a flexible and efficient partner, with world-class processes, to create other projects involving training, consulting, coaching and Consulting workshops. In compliance with LTC belief of the importance of experiential learning in favour of traditional old-fashioned learning, the company introduces the latest trends in soft skills and leadership training to the whole region as we work with our partners to implement a number of highly efficient and modern programs. 9 LTC : Leadership Training & Consultancy Key Clients by Sector

•

Hospitality, Tourism FMCG Manufacturing Construction

Accor Hotels Al Ahram Beverages Company Al Ezz Steel InterContinental Hotels Americana Schneider Algerian Cement Company Rotana Hotel Cadbury Jotun Cemex Four Seasons Hotels Gillette Tetra Pack Egyptian Cement Company Henkel Egyptian Gypsum Company Mansour Group La Farge -Titan Masterfoods Pepsico

Engineering Financial & Banking Government & Development Education & Training Service

EGIC Allianz American Chamber of Commerce American University in Cairo Pico Barclays Bank American Embassy New Generation Commercial International Bank Ministry of State from Administrative Development Egyptian American Bank USAID Ernst & Young UNDP International Finance Corporation Social Fund for Development NSGB PricewaterhouseCoopers Tamweel Mortgage Finance World Bank

Telecommunications Pharmaceutical Oil & Gas Information Technology

Bayer Air Liquide Contrac AT&T Schering Plough British Gas Microsoft DJEZZY Servier BP Oracle Ericsson Exxon Mobil Raya Etisalat Gupco Siemens Mobinil Rashpetco NTRA Schlumberger Vodafone SEGAS

Shipping Automotive Advertising & Marketing

EGA Mercedes Promoseven DHL General Motors Maersk Sealand 10 Dale Carnegie Overview

About Founded in 1912, Dale Carnegie Training has evolved from one man's belief in the power of self- improvement to a performance-based training company with offices worldwide. We focus on giving people in business the opportunity to sharpen their skills and improve their performance in order to Dale Carnegie build positive, steady, and profitable results. Dale Carnegie's original body of knowledge has been constantly updated, expanded and refined Website http://egypt.dalecarnegie.com/ through nearly a century's worth of real-life business experiences. The 160 Carnegie Managing Cairo 59 A Zahraa Maadi St., Zahraa El Maadi Directors around the world use their training and consulting services with companies of all sizes in all Towers, Maadi , Cairo, , EG business segments to increase knowledge and performance. The result of this collective, global P. 02 2970 1097 | Toll Free. Mob: 0127 3339072 experience is an expanding reservoir of business acumen that our clients rely on to drive business results. Headquartered in Hauppauge, New York, Dale Carnegie Training is represented in all 50 of the United States and over 80 countries. More than 2700 instructors present Dale Carnegie Training programs in more than 25 languages. Dale Carnegie Training is dedicated to serving the business community worldwide. In fact, approximately 8 million people have completed Dale Carnegie Training. Dale Carnegie Training emphasizes practical principles and processes by designing programs that offer people the knowledge, skills and practices they need to add value to the business. Connecting proven solutions with real-world challenges, Dale Carnegie Training is recognized internationally as the leader in bringing out the best in people. Dale Carnegie Training & Relationships As part of our ISO 9001 certification and Dale Carnegie Training’s commitment to quality, we measure the effectiveness of our training. In an ongoing global survey on customer satisfaction, 99 percent of Dale Carnegie Training graduates express satisfaction with the training they receive.

11 Dale Carnegie Products : Corporations : (Curriculum Area)

Team Member Leadership Sales Customer Presentation Engagement Development Effectiveness Service Effectiveness

Communication Coaching Client Development Building Customer Loyalty Delivering with Impact Communicate with Different Personality Styles Coach for Performance Improvement Account Development Attitudes for Service Presenting with Visual Impact Communicate with Diplomacy and Tact Coaching Supportive & Directive Pipeline and Territory Management Complaint Resolution Vocal Skills and Body Language Listening Skills for Boosting Communication Approaches Uncover Selling Opportunities Create Loyal Customers Effective Preparation Sustaining Measurable Success Mentorship: Creating a Partnership Executive Selling Skills Effective First Impressions: Face to Face Planning Presentations Mentorship: Launching an Initiative Conflict Resolution Commitment Strategies Building Customer Partnerships Present to Gain Input Organizational Leadership Bringing Conflict Into the Open Establish Return on Investment Manage Customer Expectations Present to Inform Ethical Leadership Conflict - Maintaining Emotional Control Generate Interest Through Informed Discovery Referrals Present to Persuade Conflict as a Growth Opportunity Motivation Negotiations: Leveraging Personality Styles Internal Customer Service Facilitation Skills Conflict Mediation Planning Presenting Solutions to Buying Teams Internal Customer Service Coaching for Skill Development Conflict to Collaboration Strategic Planning Rapport: Becoming a Trusted Advisor Vision, Mission, and Values Creating Organizational Impact Disagree Agreeably Outside Sales Skills Leading an Effective Service Org. Internal Conflict Resolution Performance Management Facilitate for Group Results Foundation for Consultative Selling Coaching a Service Team Feedback: Supportive and Corrective Dealing with Stress Handling Mistakes Interest Overcome Obstacles to Customer Service Interpersonal Skills for Facilitators Performance Appraisal Emotional Control Master the Selling Process Presenting with Impact Performance Defined Service-Based Selling Keep Stress and Worry in Perspective Motive & Commitment Training Design and Evaluation Managing Stress Personal Leadership Cross and Up Selling Objections Handling Pressure Situations Staying Positive in the Face of Layoffs Build Trust, Credibility, Respect Rapport Customer Follow Through Stress Reduction through New Work Habits Business Professionalism 101 Solution Customer Value Solutions Confrontational Questions Work-Life Balance Developing Personal Leadership Professional Sales Management Generate Customer Interest Team Presentations Focus and Discipline Service to Sales Diversity Coaching Salespeople Presenting to a Team Global Travel and Culture Suggestion Selling Communicating Across Generations Hiring Salespeople Team Presentations Multi-Tasking Telephone Skills – Outbound Diversity: Global Travel and Culture Recruiting Salespeople Network Through Community Service Leveraging Diversity Sales Meetings Telephone Service Network to Build Business Connections Managing Across Generations Sales Performance Defined Telephone Skills – Inbound Networking to Build Your Personal Brand Process Managing Diversity Successful Sales Leadership Telephone Skills: Inbound and Outbound Understanding Diversity Networking to Promote Your Organization Improvement Understanding Generational Diversity Time Control to Work on Your Business Successful Negotiations Valuing Diversity Time Management Negotiations Mastery Talent Management Negotiations: Analysis Interpersonal Skills Negotiations: Bargaining and Agreement Adapting to Change New Employee Orientation Foundation for Success Negotiations: Collaborate to Win Adjust to Change Succession Planning Interpersonal Competence for Career Growth Negotiations: Presentation Change Engagement Talent Selection: Criteria and Screening Interpersonal Competence: Best Practices Lead Change without Authority Talent Selection: Interviewing Interpersonal Competence: Connect with Others Team Change Engagement Interpersonal Competence: Enhance Teamwork Team Leadership Change Management Interpersonal Competence: Influence Change Building Employee Engagement Negotiations: A Human Relations Approach Communicate to Lead Innovation Work with Difficult People Conflict Management Manage Change Effectively Teamwork Delegation Problem Analysis Being a Contributing Team Member Lead Effective Meetings Analyze Problems and Make Decisions Dealing with Difficult Team Members Leadership Communications Process Improvement Ending a Successful Team Leadership Styles and Tendencies Team Problem Solving and Decision Making Establishing an Effective Team Leading Strong Teams Project Management External Partnerships Motivational Leadership Project Planning 12 Team Building Share the Glory Team Building Basics Visionary Leadership Dale Carnegie Products : Corporations : Assessment (Training /Organizational /Talent)

Training Organizational Talent Assessments Assessments Assessments

Dale Carnegie Course - 360 Insights Leadership Profile Survey - Perspectives Profiles Performance Indicator : Provides tremendous advantage in developing the potential an focuses on measuring Self-Confidence, There are basic skills that separate Leaders employee brings to the job. The final report is filled with specific, individualized management People Skills, Leadership Skills and Controlling from the rest of the crowd. Based on Dale suggestions for working more productively with each person your clients manage. Reports describe Stress. Carnegie’s model of developing leaders, the significant job-related behavioral tendencies in seven key measurable areas: productivity, quality of Leadership Profile assesses these very work, initiative, teamwork, problem solving, response to stress and conflict, and work motivation. dimensions. Through this assessment, front High Impact Presentations - 360 Insights line employees rate their direct supervisors focuses on measuring ones skill to Organize thus providing you with a clear The ProfileXT™ is the most technologically advanced, state-of-the-art system available today for Professional Presentations, Make a Positive understanding of the leadership capabilities. measuring human potential and predicting job performance. Profile XT is the only system that Impression, Be Relaxed When Making Using this tool will give you tremendous measures thinking and reasoning skills, occupational interests, and behavioral traits. These elements Presentations, Communicate with Impact, insight into the specific developmental areas are correlated and blended together, allowing you to see the total person. and Sell Ideas. needed to move your managers to the next Profiles Sales Indicator™ level. It can be tailored to assess all levels of Leadership Training For Managers - 360 management—from front line supervisors to The Sales Indicator™ seeks to beat the “80-20 rule” (80 percent of all products and services are sold Insights executive management. by just 20 percent of the salespeople) by measuring the essential qualities of salespeople. The Sales focuses on measuring Self Direction, People Indicator measures competitiveness, self-reliance, persistence, energy, and sales drive. It also Skills, Process Skills, Communication Skills, Organizational Effectiveness Survey - predicts prospecting, closing sales, call reluctance, self-starting, teamwork, building relationships, and Accountability. Perspectives and compensation preference Successful organizations recognize the need Sales Advantage - 360 Insights for continuous improvement. The Profiles Team Analysis™ Profiles Team Analysis™ gathers information about team members in focuses on measuring Attitude Control, Organizational Effectiveness Profile is twelve essential areas, does an analysis of the data, and produces an insightful report that increases Selling Skills, Communication Skills, designed to present a broad overview of an the team’s likelihood of success. This system can be a key factor in forming more effective teams that Organizational Skills, and People Skills. organization, and indicate areas in need of employ the power of synergistic energy. This is the energy that removes barriers to team success. further development. Using this tool will allow you to discover your organization's World Class Customer Service - 360 Insights barriers to success. Carnegie Performance Profile Similar to the Performance Indicator™, this assessment is used to build focuses on measuring People Skills, Customer better relationships in the workplace, develop the potential an employee brings to the job, pinpoint Service Skills, Customer Satisfaction Skills, strengths and weaknesses, and create a personalized performance enhancement plan. Communication Skills, and Controlling Stress. Sales Effectiveness Survey - Perspectives The Sales Effectiveness Profile is used to identify what barriers your sales staff Profiles CheckPoint 360™ : is the foundation for a complete management competency development People Side of Process Improvement - 360 encounters when selling. The items on the program. Managers receive feedback from the full circle of people with whom they interact. The Insights Sales Effectiveness Profile assess two major CheckPoint 360™ measures eight universal management and leadership competencies: focuses on measuring Vision, Teamwork, areas: the characteristics of your sales force communication, leadership, adaptability, relationships, task management, production, development Interpersonal Skills, Coaching Skills, and as a whole (people) and the effectiveness of of others and personal development. Communication Skills. the sales process (process) they follow.

Profiles Customer Service Perspective : Extensive research has identified ten specific behavioral characteristics and proficiencies essential to extraordinary customer service. Profiles’ Customer Service Perspective assesses your job candidates and employees to see how they score in 13important areas including communication, problem solving, courtesy, and focus. Dale Carnegie Segments : Government Agencies/ Individuals

Government Agencies Individuals Dale Carnegie Training works with local and national Training Subjects governments around the word to help them provide better services at lower costs for their citizens Change Management Customer Service The Process Effective Communication and Interpersonal Skills The iMap Process is designed to get to the heart of what Employee Engagement your organization needs, and develop custom solutions, Organizational Development based around the Dale Carnegie Training Methods, for Executive Training those needs. We follow a 5 step process as follows: Leadership 1. INTENT Presentation Effectiveness Your organization's strategic vision - the "should be" as Sales opposed to the "as is". Training Types 2. INQUIRE A strategic conversation with you to understand where the Courses operation is today, where you want to take it, and what Three Day Seminars needs to change to get there. Two Day Seminars 3. INVOLVE Online Training Through assessments, surveys, and a unique BID process, Web Events determine the alignment around the vision, competency One Day Seminars gaps that needs to be closed, and attitudes that undermine Events change.

4. INNOVATE Design interventions that support your strategic intent, provide measurable results, map directly to the competencies needed to power the strategic intent, blend competency development with attitudinal change, and align emotional intelligence with corporate initiatives. 5. IMPACT Ingrain long-term behavior change and gain emotional and intellectual engagement with corporate objectives.

14 Dale Carnegie References / Clients (1/2)

Automotive Communications Education Energy Services & Information Systems

Audi Auto 2000 ABC Cable Networks Group Cardean University Alstom Power BMW Alcatel Indonesia Colorado State University BP Chemicals AG (Wallis Motors RT) Ampro Computers, Inc. Fordham University Chevron Energy Solutions Ford Motor Company Aspect Communications Harvard University EXXONMOBIL General Motors Acceptance AT&T London Business School Kondur Petroleum Corp. Bellsouth Telecommunications Penn State University Philipinas Shell Petroleum GM AC Delco Clear Channel Communication Purdue University Shell Oil Products Gwinnett Place Comcast Cable St. Lawrence University Honda Computer Associates Int’l Universitas Surabaya Mercedes-Benz Cox Communications Universidade Potiguar Pilkington Automotive Globe Telecom Universitas Kristen Petra Limited Information Support Services Ltd Washington State University Porsche AG (Hungaria Kft) Meyer Communications Quality Dealerships Standard & Poor’s Skoda SunCom Toyota Telkomsel Astra Motor Time Warner Cable Toyota Motor Sales, U.S.A Verizon Westel Mobile Telecom Co. WireOne Hospitality Technology Food & Beverage

Aladdin Resort & Casino Amcom Software Anheuser Busch Argosy Casinos Apple Butter Krust Baking Clarion Hotel Gateway Company Dwidaya Tour & Travel IBM Campbell Soup Company Four Seasons Hotel, Las Intel Cargill Vegas Microsoft Coca Cola Enterprises Hampton Inn & Suites Motorola Coors Brewing Company Hilton Hotels Oracle Frito Lay Hotel Caesar Park VoxCom Hatfield Quality Meats Hotel Kristal WebMD Hormel Foods Kahala Mandarin Oriental 1-800-FLOWERS.COM Interbrew Hawaii National Beef Palmer House Hilton Nestle Purina AB Radisson Hotels Pepperidge Farm, Inc. The Breakers Palm Beach Sara Lee Corporation Stanfilco a Division of Dole Phils Unilever YUM! Brands, Inc. 15 Dale Carnegie References / Clients (2/2)

Financial & Insurance Healthcare Manufacturing/Shipping Service Companies Retail Services Pharmaceuticals

ABN Amro Bank Adidas ADT Security Systems, Inc. ACE Hardware Abbot Laboratories, Inc. AEGON Insurance Co. Alcan Packaging American Dental Service Ahold AstraZeneca Aetna Alumindo Light Metal American Heart Association Best Buy Aventis Co. AutoOne Insurance Astra International American Red Cross Blockbuster Bayada Nurses Axa Insurance BASF American Society for Quality Conn's Bayer Inc. Ahold Financial Services Caterpillar, Inc. ARAMARK Costco Wholesale Bayer Indonesia Allstate Insurance Company Delami Bonita Springs Utilities Dominos Pizza Boulder Community Hospital American Express DOW Chemical BBC Worldwide EMHCO (Dunkin Donuts) Bristol Myers Squibb American Equity Investment Life Dupont Indonesia Chicago Bulls Enterprise Rent-A-Car Capital Health Management Group Bank of America Federal Express Corp. Davey Tree Fila USA CareCentric, Inc. Bank Central Asia Honeywell Dixie Plumbing Services Home Depot Charleston Naval Hospital Bank of New York Hunter Douglas Emo Trans Hy-Vee Dankos Laboratories Tbk BMW Financial Services IFM Efector Inc. Hapag-Lloyd Jeld-Wen Evans Vaccines Ltd Charles Schwab Indah Kiat Pulp & Paper HDR Engineering McDonald’s Corporation GlaxoSmithKline Cigna Insurance Ingersoll-Rand Jasa Marga Outback Steakhouse Health Point Medical Group Citigroup Innogy Kaplan Higher Education Radco Food Stores IDEXX Community National Bank JanPak Kier Group Radio Shack ImClone Systems Deloitte & Touche John Deere Manheim Auctions Staples Jacob Heathcare Discover Card Lear Corporation Manpower Stop and Shop Johnson & Johnson Empire BlueCross BlueShield Liz Claiborne March of Dimes Target Corporation Laboratorium Klinik Prod. Equitas Marvin Development Morgan Cole Taskers Lab Klinik Prodia Farmers Insurance Group Multi Garmenjaya McCann Erickson Indonesia TJ Maxx Medical Center, Upstate California First Community Bank Nucor Steel-Indiana Northrop Grumman Wal-Mart Merck & Co. Fleet Bank Philip Morris NYC Department of Corrections Wawa Parmed Pharmaceuticals, Inc. Florida First Bank Robb and Stucky NYC Transit Weis Markets Quest Diagnostics Hawaii USA Federal Credit Union Samudera Ocean International Suppliers, Inc. US Department of Health Housing Authority Insurance Bank Securitas Pal Indonesia PT Warren Hospital JP Morgan Chase Superior Manufacturing & Hydraulics Perini Building Company KPMG Target Worldwide Express Plumbase Ltd Moneycentre Tetra Pak PT Practice Works Municipal Credit Union Thomas & Betts Reed & Mackay Travel Ltd Navy Army Federal Credit Union Tirtha RIA Superior Ambulance Service, Inc. Nordea Bank Sverige United Distrubutors UCI UK Prudentialife Plans Inc. USA Screen Printing United States Postal Office Sovereign Bank 3M Company United Water State Bank of India United Way of America Washington Mutual US Coastguard US Food Service US Navy Unicef United Tractors US Department of Veteran Affairs 16 Winholesale/Primus LOGIC Overview

Our Mission We will contribute to building the Middle East economy, by elevating the businesses of our clients and becoming a catalyst for their economic prosperity. Our Vision To become the leading management consulting firm in the Middle East and North Africa (MENA) region measured by revenue and reputation by the end of year 2010. Who We Are? LOGIC Management Consulting is a key regional player in management consulting and management services in the Middle East & Africa regions. Established in 1998, our goal was clear: to bridge the gap between the developing management society in the Middle East and its counterpart in the west. LOGIC Management Consulting We believe that a management revolution in our developing region will have high impact in reforming the Middle East and Africa economy and we are intent on having a leading role in sparking this revolution. Accordingly, we adopted a strategy Website http://logic-consulting.com/ of diversification in the management field to achieve our mission. LOGIC operates two main divisions covering Management Consulting (Strategy, Marketing, Branding, Sales, HR, ERP, Supply Chain, and Production Optimization) and EGYPT 5, Shohadaa El Mohandeseen St., Giza, Management Services (Training & Development and Market Research). Tel: +20 (2) 3345 1430 Both divisions serve a wide range of local, regional and multinational clients in the region and are recognized as market Fax: +20 (2) 3345 0266 leaders in numerous service areas. Email: [email protected] Since inception, our aim was to acquire the most up-to-date knowledge in different management functions and utilize this knowledge to maximize the value provided to our clients. KSA Bin Homran, Al Tahlyah St.,11th Floor, Working relentlessly toward continuous improvement, and stretching our potential, we have succeeded in developing in- Office 1109A-Jeddah 21411- KSA house patented methodologies, models and tools that best serve to identify our clients specific requirements and cater to Tel: +966 (2) 284 6444 addressing them in the most effective and efficient manner. We believe that this represents our main competitive edge, Fax: +966 (2) 284 6555 and as such we strive to constantly upgrade and fine-tune these methodologies to remain in line with local and regional Email: [email protected] business environments.

UAE Meena Road, Villa No. 6A, Sector 12 42801, Abu Dhabi, UAE Management Team Tel: +971 (2) 673 2826 Fax: +971 (2) 673 2836 Amr Osman Chairman Dalia El-Rashidy Partner Email:[email protected] Mohamed Fahmy Vice Chairman Maha Maalouf Partner UK UNITED KINGDOM Suite B, 29 Harley Street, London Karim El-Hamawy Managing Partner Amira El-Deeb Partner W1G9QR United Kingdom Ehab Nada Managing Partner Walid Galal Partner Tel: +44 20761 24659 Fax: +44 20792 73065 Mohamed Sabbour Partner Mostafa El-Ashiry Partner Email:[email protected] Tamer El-Badri Partner Noha El Mahdy Senior Partner Syria – P.O. Box 4839 Damascus Tel : 00963 11 6913403 Fax : 00963 11 6913403 Email : [email protected]

17 LOGIC Products : Management Training

Management Training Customized Training Finance Programs Interpersonal Skills Marketing Programs Presentation Skills Marketing Courses

Business Decisions I Communicate Fundamentals of Marketing Effective Time Management Fundamentals of Marketing Finance For Non-Financers Creativity and Innovation Developing a marketing Plan Problem Solving & Decision Making Understanding Consumer Behavior & Research Customer Satisfaction and Care Advertising that delivers results Team Building Brand Building & Development Delegation Negotiation Skills How to Develop A Marketing Plan Train The Trainer Stress Management Stress Management Advertising that Delivers Results Problem solving & Decision making Business Courses Print Advertising Presentation skills Business Planning Public Relations Effective time management Business Decisions™ Market Research Effective Business Writing Business Etiquette Marketing The Invisible Emotional Intelligence Family Business Event Management & Sponsorship Management Courses Human Resources International Programs Strategy Maps & The Balanced Scorecard Export & International Marketing Understanding Qualitative Research People Management HR from theory to practice Leaders@Change Developing an Effective Training Business Decisions Simulation Quality Management Supply Chain and Development Strategy Who Moved My Cheese? Conducting Professional Interviews Huthwaite SPIN� Selling Quality Management System Supply Chain Management Occupational Testing (BPS Level A) Family Business Program Using the Six Sigma Stock Management & Warehousing Competency Based Interviewing Huthwaite Negotiation Skills Assessor Training De Bono's Six Thinking Hats Sales Administrative Assessment and Development Centre One Minute Manager Design Huthwaite: Account strategy for Effective Selling Skills Effective Business Writing Managing your Employees Performance Major Sales Sales Coaching & Supervision Business Documents & Records Management Motivating Others Huthwaite Coaching Skills How to Manage Your Sales Force Huthwaite Sales Force Managing Distributors Profitably Management Huthwaite Customer Service Sales Forecasting & Planning Huthwaite Retail Huthwaite Inbound Telesales Customer Care Finance Huthwaite Outbound Telesales Huthwaite Persuasive Sales Customer Satisfaction & Care Finance for Non Financers Presentations Handling Difficult People Cash Flow Analysis Huthwaite Coaching for SPIN Huthwaite Effective Sales Proposals Management Courses Interpersonal Skills

Special Programs Fundamentals of Management Communication Skills We Read 4 U Crisis Management CMI Management Diploma Project Management Lean Six Sigma Programs LOGIC Executive Program (LEP) Accounting Human Resources

Accounting for Non-Accountants Find, Get & Keep the Best Cost Accounting Conducting Professional Interviews Cost Reduction Techniques Performance Appraisal 18 Train the Trainers LOGIC Products : Market Research

About Market Research

• LOGIC Insight is one of LOGIC Management Consulting’s four major business units. The Research BU was first launched in 2001 where it has serviced over 30 multinational and local clients, for which it has done different types of researches in diverse fields. LOGIC Insight works on creating knowledge rather than just providing the client with only data and information. We are also known to our client’s for being able to identify their questions or identifying their problems in addition to being the only agency offering a complete innovation journey from insight and ideation to testing and monitoring and a unique learning on what makes products work. • We listen to more people in more places than any other agency and have helped some of the world’s great companies put the consumer at the heart of their business. • Moreover, we are flexible in custom designing projects, based on the client’s specific objectives. • One of LOGIC Insight’s edges is that the majority of its Research team comes from an extensive marketing background, this enables them to translate the research findings to action oriented results that best serves their clients. • LOGIC Insight provides a full range of qualitative and quantitative research services, we integrate our offering along with PLC (Product life cycle). • LOGIC • Insight provide a full spectrum of Marketing Research solutions to the clients in order to guide them through all stages of product life cycle.

At Development / Introduction stage At Growth stage At Maturity / decline Stage

Market understanding/ Usage & attitude Brand health measurement Understanding change in consumer trends Idea generation / Idea screening Existing product development/ innovation Brand tracking Benefit-price trade offs Packaging Leveraging and benchmarking equity Brand name evaluation Pricing Fine-tune the concept product offer Pack communication testing Reposition Pricing brand trade-offs Concept evaluation / Concept-product test Extensions Advertising pre-testing Sales Forecasting

References :

Some of our Global clients: Other Local clients:

• Barclays Bank • Raya Holding • Eva • Cadbury Schweppes • NTCC – Nile Telecom Calling Card Company • Beyti (Dairy, Foods & Beverages) • Coca Cola • Menatel • Sharkeya • Danone • Amr Helmy Designs • Ezalo • Kraft • Kapci Coatings • Master foods • Pachin • Nestle • Juhayna • Pepsi • Fine • Unilever Foods 19 • Vodafone LOGIC Products : Management Consulting

Business Strategy : Business Diagnosis Corporate Foundation Planning and Cascading

Business Development Stages Module (BDS)Business Assembling Strategic Foundation Balanced Score Card Model (BAM) Corporate Governance GOSM (Goals, Objectives, Strategies, Measures) Corporate Stand Forces Module (CSF) Applications’ Modules Strategic Capabilities Assessment Module (SCA)

Management : Marketing Organization & HR Sales Branding

Marketing Operation Diagnosis, Identification of Gaps,& Recommendations Sales Diagnostic Kit. Marketing Strategy Communication Sales Strategic Six Concept and Positioning Project Management & Quality Assurance Sales Implementation System Pricing: Salary Surveys Marketing Plan: this includes Assessment Centers Launch: Employee Assessment Exercise

References:

Protech IGI Group Green Valley Al-Masry Al-Youm New Cairo British Int'l School Raya Interagro Al Fotouh Co. Newspaper CIC ACWATAB (Arab Co. For Water Treatment & Intertec (International Company for Paradise Park Nile Telecom Cairo For Frozen Industries Bottling) Electronics) Starnet, PDN Dina Farms 7 K Amr Helmy Designs Parfico Seoudi Kapci Coatings Nugul Group Chloride Egypt Sewedy Foods Naela Mazhar IMC Fire Service Crispy (International Natural Foods Company) Sharkeya Poultry Olympic Stores Arzak El Kawthar J & J Green Hills Sinai Company for Touristic Development Sarwat Kadmar for Shipping Hossam Matar Egybel Vogue (Misr Company for Elegant Lovely MN Group Mint Ideal Manufacturing) Palmer's Union Group Olympic Group Egypt Telecard Ezalo Abu Ghali Motors Ekhnaton Misr International University ARDIC 20 LOGIC Products : Assessment Center

References

LEONI Save the Children Manufacturing : Banking : FMCG : IT & Telecom: Allianz Schneider EL Sewedy Cables ARAB BANK HENKEL Mobinil PICO Plan Alcatel Central Bank of Egypt J & J Etisalat ABB Giesecke & Devrient Trane Barclays PEPSICO RAYA ACE Education : Orascom Telecom CIIC GUC IT Works Pfizer NOKIA Vodafone Xceed

21 LOGIC References / Clients

FMCG Education Banking Electronics Al Watania Company for Broiler Production Al Yamamah College ABC Bank Intertec (International Company for Electronics) Al Watania Company for Hatcheries Arabic Academy Arab African International Bank Philips Egypt Al Watania for poultry processing AUC Banque Du Caire Al Haram for engineering Industries Americana CIC Barclays Bank Egypt Alfa Electronics Americana Group Misr International University BLOM Bank Canon Middle East Arab Dairy New Cairo British Int'l School BNP Paribas Consukorra Arma Foods Citibank El Haram Engineering Industries Co. Commercial International Bank (CIB) El Sewedy Bel Automotive Beyti HSBC Bank Egypt Gad Electric Aboul Fotouh Co. Beyti / Yoplait International personal banker Leoni Aboul Yazeed Cadbury MiBank(National Societe General Bank) PICO Engineering BMW Cadbury Schweppes National Societe General Bank Samcrete Egypt Engineers&Contractors Carmode Vehicle Co. Cairo For Frozen Industries Piraeus Bank - Egypt Schindler Daimlerchrysler Chipsy Saudi American Bank (SAMBA) Schneider Electric GM African Operations Sidhom & Co. Clorox MCV Trane Air Conditions Coca Cola Chemicals/ Pharma/Cosmetics Mercedes-Benz MCV Trane S.A.E Corona Ekhnaton Bavarian AutoGroup York Air-conditioning & Refrigeration Ltd Crispy (International Natural Foods Company) EVA EGA Emed Danone - Dairy Egypt Johnson and Johnson Egyptain German Automotive (EGA) Delta Aromatic Palmer's Egyptian Geman Automotive Domty Parfico Egyptian International Motors Building Materials Dreem S.A.E. Royal Chemicals General Motors BPB Placogips ( Egyptian Gypsum ) El Rshidi El Mizan Snam Tanta Motors Ceramica Cleopatra Eva Cosmetics System Techniques Egybel Family for Food Industry & Trading The Egyptian Swiss Chemical Industries Co. Gemma Food & Fine Pastries Manufacturing Co. LTD. Wafa Chemical Kapci Coatings Fromageries Bel Johnson & Johnson Golden State Foods Egypt Johnson Wax Halawani Brothers Astra Zeneca Glaxo Smithkline Hayat Water Novartis Egypt Healthcare Henkel Polybit Egypt Pfizer Household Cleaning Products Co.(Clorox) Sanofi Aventis Juhayna T3A Pharma Kraft Modern Bakeries Nestle P&G Pepsi-Cola / Pepsico Int’l (incl. FritoLay) Sharkeya Reckitt Benckiser Egypt Ltd. 22 Royal Pack Savola /Savola Sime Egypt LOGIC References / Clients

Information Technology Oil & Gas Retail Manufacturing Telecomm. Advanced Computer Technology ARAMCO 7 K Franke Kitchen Systems Egypt Alcatel Arabize For Computer Services BP Egypt Abou Ghali Motors Mintra Arpu Telecommunication Services CIT Chevron Egypt Abu Dawood Olympic Group EGTI (Siemens) Citex Devon Energy Egypt CO Applebee's Vogue (Misr Company for Elegant Egypt Telecard EgyptNetwork Egyptian Drilling Co. B Tech Manufacturing) Eitesal Giza System Egyptian LNG Baraka Optics Afia Int’l Etisalat Enppi B-tech Borouge Productions Etisalat Misr Giza System & Services Exxon Mobil Cargill Trading Egypt Chloride Egypt Huawei Technologies High Technology System LTD Fayum Gas Company Choice Egyptian Italian Company (EIC) Menatel (Pay-phones) Hi-Teck Nofal Halliburton Concrete Ezalo MobiNil Internet Egypt Schlumberger Daewoo Electronics Fine Motorola IT Worx SeaGas Demerdash Pharmacy GMC MTC Kuwait LinkdotNET Seaharvest-Oil Services Flora IGI Group National Telecom Cards Company MCS (Modern Computing Services) Shell Egypt Kian Kandil Industries National Telecom Regulatory Authority Meet Sofipetrol - Sofico LG Electronics Kobusch Packaging Egypt Nile Telecom Mentor Graphics Spanish Egyptian Gas Co.( Lovely Manufacturing & Trading in printing Nokia Microsoft SEGAS - Union Fenosa ) Mansour Automotive supplies NTCC ( Muftah Alzero (Prepaid calling Microsoft Total Egypt McDonalds MGM cards) Networks Valley Metro Markets Misr Glass Manufacturing Orascom Telecom Holding NTCC Mint NATPACK Protech Oracle Momen Norwood Can Co. Raya Prosylab Info. and Comm. System MOMO Nugul Group (Fine) Raya QuadraTech for Info. Tech. Morinella Olympic Stores Raya Academy Raya Networks Services My Way Egypt Pirelli Raya Contact Center Raya Software Naela Mazhar United Industries ElSewedy Raya Distribution Oriflame Universal for packaging Raya Holding Sahm Group Peugeot Zaki El Sewedy Group (IMC) RAYA Holdings Sama Advanced Technologies Raya Retail Raya Integration Star Net Seoudi Supermarkets Raya Management Momentum Starnet Seven K Raya Telecom Starnet-PDN SONY Raya(Oratec Info. Technology) TE Data Siemens Limited Spacetel Union Group Vodafone Xceed Contact Center

23 LOGIC References / Clients

Other industries Professional Services Delta Textile Textiles Al-Masry Al-Youm Newspaper El Nile Tricot Company Textiles CAREER MIDEAST Citileasing Egypt SAE Goldentex Textiles Dar El-Hosary for Quran Heliopolis Company for Apparel Industries Textiles Diwan Bookstore Swiss Garments Textiles El-Awael For Programs Accor Tourism Global Direct TV Showtime Far East Travel & Tours Tourism Narmer American College Mena for touristic& real estate investment Tourism New Horizons New Vision Schools Mena House Oberoi Tourism Int’l Pico Energy Ramsis Hilton Tourism Premium Int'l for Credit Services Touristic Investment Company (TICO) Tourism Hit Creative (Advertising/Marketing/PR) Alawali ( Royal Trade ) Trading Impact BBDO (Advertising/Marketing/PR) International Trade & Agencies Trading Lead Marketing (Advertising/Marketing/PR) National Company for Development & Trading Trading Square Creations (Advertising/Marketing/PR Best Limo (Car Hire) Qatar National Import & Export Co. Trading Beltone Financials (Finance) Ideal White Goods Corplease (Finance) International Home Appliances - Bahgat Group White Goods Onyx (Finance) Archi Touch Interior Design (Retail) AlMokhtabar (Healthcare) Dalia el Shimi design Studio Interior Design (Retail) Al Chark Insurance Co. (Insurance) Lazurde Egypt Jewellery Allianz Egypt (Insurance) Shalakany law Office (Law) leather home Leather Showtime (Media) ABA NGO Damco (Maersk Logistics) (Shipping) EJB NGO Maersk Logistics (Shipping) FGF NGO SCCT (Shipping) Nahdet El Mahrousa NGO Suez Canal Container (Shipping) Plan International NGO EPM consultancy (Consulting) PriceWaterhouseCoopers (Consulting) The Egyptian Junior Business Association NGO Aramex (Courier) Zedny NGO DHL (Courier) Pachin Paints Fedex Express (Courier) SCIB Chemical Paints Egymed (Equipment) Al Asher Real Estate Kadmar for Shipping Shipping ARDIC Real Estate Alef Advisory Financial Services ERA Real Estate Egypt Financial Services Project Financial Services Osool ESB Financial Services FACT Real Estate Green Hills Real Estate Green Valley Real Estate Orascom Hotels & Development Real Estate 24 Sinai Company for Touristic Development Real Estate IMI About

About : IMI

• IMI – International Company for Human Resources and Management Services - is a “Management Development” company that provides integrated solutions to help companies IMI grow and learn more rapidly than ever before in today’s whirlwind of a market place. • IMI consists of three divisions: Training & Development, Marketing & Management Website imiegypt.com Consultancy and Recruitment Services. Each of these divisions operates as a separate company with its own staff and resources. Office hours are 9:00 am - 5pm (GMT+2) Sunday through Thursday • IMI is part of the El Mansour & El Maghraby Investment & Development (MMID), founded in Tel: 02-252-86837/ Fax:02-252-86836 1996 by El Mansour and El Maghraby Groups, to be the investment arm of both groups in the 35A,Saray Al Maadi.Cornish El Nile.2nd Floor Maadi,Cairo,Egypt local and regional markets. Email: [email protected] Mission Statement “To provide our clients with significantly improved performance through our cutting edge development services delivered with a shared commitment, and in an enjoyable work environment.” IMI - Training & Programs : “Attitude is contagious and ours is worth catching!” In the ever changing competitive environment, helping your organization meet the challenges it faces is what IMI Training & Programs Division is all about. We work with organizations to help them create a competitive edge – by developing people and teams with the skills, strategies, motivation and mind-set needed to succeed in today’s world of work. Success is all about Attitude: A winning attitude is at the base of all success. Each one of our courses is specially designed to develop this attitude in you. Success is about Doing: What's really important is not necessarily what you know but what you can do with what you know. We will give you "real" skills you can use the minute you leave our training sessions. Success is about Balance: True success in life requires both personal and professional skills. We offer you both: courses to help you succeed in your career and courses to help you be more productive, more relaxed and happier.

25 IMI Strategic Partners

.IMI is constantly working to develop and expand the scope of its training services and activities. In this endeavor we strongly believe that strategic alliances are one of the keys to success Cambridge: In 2001, IMI became an International Associate Partner with Cambridge International Examinations; a department of the University of Cambridge. Through this partnership we offer the Cambridge Skills and Career Awards in the fields of Business, Management, Project Management and Train the Trainers. The assignments and examinations are delivered from Cambridge University, but administered through us in Egypt. And finally, the certificate is awarded from Cambridge University upon completion of the diploma. In conjunction with Cambridge International Examinations, IMI is offering top of the line quality education to all levels of any organization, as well as to individuals who feel the need to succeed, and further expand and enrich their skills and broaden their knowledge.

ILM: In 2007 IMI became the Exclusive Accredited Center of ILM – Institute of Leadership and Management - UK, Europe’s premier awarding body for leadership and management qualifications. ILM qualifies more than 75,000 managers and leaders annually. It is also part of City & Guilds Group, the leading vocational body in the UK. IMI is currently offering ILM certificate in Team Leading and ILM introductory Certificate in Management.

LCCI: In 2009, IMI became a registered center with LCCI (London Chamber of Commerce and Industry Qualifications). LCCI International Qualifications cover a wide range of subjects, including Contact Center qualifications, Marketing, Advertising, Customer Service, Retail Operations, Business Administration, IT, Financial and English Language. LCCI offers its qualifications in more than 120 countries and each year around 250,000 are awarded throughout the world. In 2003 the London Chamber of Commerce and Industry Examinations Board (LCCI) merged with Goal assessments, a pioneer in online testing, to form EDI (Education Development International) which has now become one of the UK’s leading awarding bodies accredited by the British government. Thus IMI became an approved EDI center. In cooperation with LCCI, IMI is offering the following International Certificates: • LCCI Certificate in Contact Centre Skills • LCCI Certificate in Public Relations • LCCI Certificate in Contact Centre Supervisory Skills • LCCI Certificate in Retail Operations • LCCI Certificate in Customer Service • LCCI Certificate in Selling and Sales Management • LCCI Certificate in Marketing • LCCI Certificate in Advertising PMP

26 IMI Products : Public/Tailor Made/Programs

IMI is focusing on short and long term practical courses and certificates in different fields such as:- Customer Service/Sales & Marketing/Human Resources/Finance & Investment/Accounting/Operations/Personal Skills/ Courses are carried out either as public courses according to an annual training plan or as customized courses tailored to specific customer needs and requirements.

Public Courses Tailor Made Courses Programs

Personal Skills Courses Cambridge Marketing Skills Courses Cambridge International Diploma in Business Sales Skills Courses Cambridge international Certificate in Marketing Management Skills Courses Cambridge International Certificate in Human Resources HR Courses Cambridge International Certificate in Business Finance Finance Courses Cambridge International Certificate in Business Organisation and Environment Operations Courses Cambridge International Certificate in Effective Business Communication ILM

Institute of Leadership and Management Certificate in Team Leading Institute of Leadership and Management Introductory Certificate in Management LCCI LCCI International Certificate In Advertising (Level 3) LCCI International Certificate In Customer Service (Level 3) LCCI International Certificate In Selling & Sales Management (Level 3) LCCI International Certificate In Marketing (Level 3) LCCI International Certificate In Retail Operations (Level 2) LCCI International Certificate In Public Relations (Level 3) LCCI International Certificate In Contact Center Skills (Level 2) LCCI International Certificate In Contact Center Supervisory Skills (Level 3)

27 IMI References : Key Accounts (1/2)

3 M ABB Abbott MIGOP Miraco Carrier ABC Bank Abercombie & Kent ACE CIIC Mobiserve Motorola ACE Life Insurance AFNCI Aga Khan Cultural Services Nestle New Zealand Milk AIG Egypt Insurance Co. Al Ahly Real Estate Al COA CSI (Closure Systems) NSGB NSGB Life Insurance Company Alcan Telecom Alexandria Business Association Alico NTG Clarity Olympic Group Allianz Alstom American Express Travel Oracle Academy Orange Business Services American University in Cairo (AUC) Americana Amiral Orascom Housing Communities Oriflame Arab African International Bank Arab Bank Aramex Paltrade ( Palestine) Papa John's (Pizza) Architouch Arma Food Industries Co. ARPU Plus Peugeot Egypt Pfizer ART Aventis Pharma Avenue Pico Picorp Holding Azza Fahmy Jewellery Azza Fahmy Factory Baby Academy Prime Investment Print & Print Barclays Bayer BCC Best Cheese Company Prosylab Protrac BEST BNP Paribas Boeringer Ingelheim Rashpetco Raya Corporation BT Applied Technology ( Ben Laden BP Egypt British Gas ( BG) Royal Group UAE ( Private Equity) Sanofi- Aventis Group) BUPA International Cadbury Cairo & Alex Stock Exchange SCCT Schindler Caltex Egypt Care Egypt Carrefour Sea and Air International Sekem Chipsy CIB Clorox Shell Marketing SIAC Coca- Cola Bottling Corplease Creative Lab Spinneys Starnet Cristal Middle East CSA (Community Service Association) Danone Syngenta. Agro S.A.E T3A Delaval Delta El Galil Textiles DHL TE Data Tetrapak Drexel Dun & Bradstreet Ltd. East Zeit Petroleum Co. Trane Unipak Nile ECES Egyptian Center for Economics Studies EDA Education Reform Program Unitech United Beverage & Food Co. (Cinnabon) Egypt Telecom Egyptian Cement Co. Egyptian Chef Association Vitrac Vodafone Egyptian Junior Businessmen Association Egyptian LNG Egyptian Post Office Xceed Mantrac El Mansour & El Maghrabi El Rashidi El Mizan El Zamil Steel LMIDC MsDonald's Egypt Emarat Misr Energizer Enppi Maridive Fugro Survey Media Terrania (Orascom) ENSTINEY Equant - ( CS & O) Ericsson MSC Metro Markets Ethan Allen ( American Interiors) Eveready ExpoLink MenaNet Communications Mido ExxonMobil FAO Farm frites Miac - Abu Ghaly Mobinil Fresenius Kabi General Motors Egypt Ghabbour Egypt Mannai Corporation( Qatar) National Food Industries ( SONUT) Gillette- Egypt Giza Systems Glaxo Smith Kline Masterfoods Novartis Egypt Grey Worldwide Grohe GSF Egypt Medgenco International NTCC Guiesume Gupco Hendawi Publishing Menatel Omatra Henkel - PDC Egypt Hesni Group Hilton International Middle East Glass Manifacturing ( MEG) Orascom Hotels & Development Honeywell i2 Itesalat IBM PriceWaterhouseCoopers P&G ICLARM IEOC Imtenan Pyramids Scientific Office Pepsi Imtenan Group for Honey products Intel Corporation InterContinental Raya Distribution Philips IPSOS Egypt IT Soft IT Worx Savola Traek Nour Advertising Janssen- Cilag Egypt Johnson & Johnson Medical Middle East Juhayna Schneider Electric Total Egypt Kandeel Steel Company Kodak Kraft Foods Egypt Setcore Petroleum Services Unipharma La Poire Lead Marketing Solutions Leoni Wiring Systems Siemens Vantico Huntsman Lilly Egypt Linea Art & Production LINK dot NET Swiss Red Cross Wadi Holding Progressia

28 IMI References : Key Accounts (2/2)

• IMI was awarded the Train the Trainer RFP # MDP2007/05 and has accordingly implemented the Train the Trainer program successfully with the Media Development Project (MDP) several times during 2007 & 2008, and is going to implement the same program again for 15 partner institutions in 2010. • A widespread cooperation with Takamol/Pathfinder, a USAID project in the field of reproductive health is being implemented through different training assignment since 2007 till now. The programs target different community groups in areas such as Dakalhlia, Kafr El Sheikh, Luxor, Aswan and Qena, these groups include religious leaders, raedat rifiat (outreach workers), agriculture extension workers, school pupils, and media groups. Training programs aim to give health messages tailored to the different groups in order to achieve well rounded health awareness in the whole communities respectively. • Extensive training was also carried out in the field of Reproductive Health and Mother & Child Health through the Tahseen Catalyst Project funded by the USAID in different Egyptian governorates. Clinical training was provided to Primary health care unit physicians, nurses and unit staff. • IMI served the governmental sector through the International Institute of Education/Development Training 2 program (USAID). Training programs carried out covered the fields of customer service and public relations and were delivered to Water & Sanitary Drainage Authorities in Alexandria, Fayyoum, Beni Suef and Menia. • IMI also implemented several training programs in the domain of Exports in cooperation with the Industrial Modernization Center (EU program) in the governorate of Assiut for different groups of potential exporters. • IMI has also provided training through the Swiss Red Cross (SRC) in an initiative aimed at upgrading the skills and capacities of staff physicians of the National Blood Transfusion Services (NBTS) of the Ministry of Health and Population in Egypt. Training programs were delivered in the areas of strategic marketing planning, Training of Trainers (TOT), as well as management & leadership development.

Our Training • Focus on Attitude: IMI believes that the crucial factor in any learning program is attitude. Only when one recognizes the usefulness of the new skill, the importance of mastering it as Approach consistent behavior or ‘feels’ the necessity of it, will one be able to realize an ongoing development. Action Learning: IMI workshops are based as much as possible on the Action Learning principle. This means that an optimal translation is realized in daily practice – through practice simulations during the training, and also through individual practical assignments completed before and after the training when possible. • Customization: IMI Training courses are built upon the customer Training needs that varies according to the corporate goals, industry, environment and the profile of the participants, IMI has no off the shelf Training Material, We pay much sensitivity to Program design according to the customer Training needs.

Our Training Training Material: The material presented should be relevant, meaningful, communicated effectively and related to the job. We have the capability to produce both English and Arabic Methodology Materials according to the profile of the participants and training needs. IMI Trainers: IMI has recruited a list of the most qualified Consultants/Trainer that have the training talent, hands-on experience and dedication in order to ensure the quality of the training provided. Trainer Role: Knowledge Provider, Coach, Facilitator, Catalyst, coordinator of learning Experience. Training Effect: Our Training workshops aim not only at changing the knowledge of the participants but basically the attitude and Skills of the trainees.

Monitoring Short Courses: & Evaluation IMI has a strict policy of evaluating all courses related to the firm. Upon reaching the end of each training course, participants are required to fill out an evaluation form for both the course and the trainer. This evaluation form is treated as a guideline for IMI to improve or modify its training techniques or course contents. Certified Programs: IMI continually conducts two types of evaluations for all courses during any semester; Mid-Term and Final Evaluation. The mid-term and final evaluation forms are designed comprehensively to measure the candidates’ evaluation of the course along with all the course related aspects (material, handouts, books, trainer…) as well as to assess the candidates’ evaluation of the center and the coordinating team. Candidates’ recommendations and suggestions are precisely evaluated and implemented wherever feasible, in addition; the candidates’ feedback on the trainer is instantly communicated to the trainer via comprehensive feedback report to pinpoint areas of improvement and achieve the mutual benefit of all parties “the center, the trainer and the candidates”. Also, an “Instructor Satisfaction Survey” is conducted which is designed to assess the trainer’s satisfaction with IMI as a training center and areas of improvement from his/her point of view. This survey is conducted at the end of each semester and the data is analyzed through the Excel program. The findings are discussed with the trainer and all corrective actions are taken. Logistics IMI is flexible in carrying out our training programs in-house, at the clients' premises, or anywhere with the needed equipment available. If courses are carried out in-house, IMI29 is responsible for all logistical requirements. If courses are not carried out within IMI premises, the logistics team is responsible for coordinating all logistical matters with the concerned client. Aspire Overview

About Aspire for Consulting and Training Is a pioneer Egyptian company that provides specialized leadership and team building trainings for a wide variety of clients in the business sector using the experiential learning and outdoor challenge activities. For the last 6 years, the facilitation team of Aspire facilitated these types of trainings for more than Aspire Training 40,000 participants from different age brackets, geographical areas and sectors of the society. In the last 6 years, following a period of market awareness to what these types of trainings capable Website http://aspire.com.eg of doing in the business world, the idea of starting a company specialized only in these types of Address: 15 Mohamed Zaki Moneer St., Makram trainings became a pressing issue, and only in 2007, Aspire which was a dream for a group of Edeid - Nasr City, Cairo professional consultants became a reality. Aspire seeks to reach integrated solutions for current challenges in teams within companies, by Email: [email protected] integrating these trainings in the fabric of the companies we believe that companies and Tel & Fax: +(202) 2270 4399 organizations will become more efficient and productive. Aspire has a growing range of clients. Our training has successfully impacted business organizations and other specialized entities, expanding their potentials and providing trainees with a unique experience of change. Mentioned below are some clients whom Aspire served.

References MobiNil Berzi Group Vodafone - Egypt Oasis de Maadi School LinkdotNet El Alsson School, Haraneya Xceed - Management Team BBC Schools Maersk Sealand TAHSEEN, NGO Novartis Consumer Health Kids Games Camp since 2004 American University in Cairo (LEAD Program) Local organizing committee of International Rotary Club of El Tahrir (RYLA event) tournament of tennis table for juniors, Egypt 2005 Care Egypt Canadian International School of Egypt Amid East - Egypt Karma Language Schools

30 Scitron Overview

About Since 1998 Scitron Training has successfully provided it's customers all over the middle east and Asia with quality Training both locally & abroad (Europe/Asia/USA) Scitron takes pride in providing you with a complete Quality training package covering all your organizational training needs by teaming up with the top training providers, trainers and key note speakers from around the globe. Scitron Training Harnessing the enterprise of those vital business executives who will make the difference creates competitive advantages, wealth and growth. Aiming to enhance the caliber of both your company's Website http://www.scitronweb.com technical & Administrative Personnel done through our international Team of consultants and Scitron 64 El Merghany st. Heliopolis trainers that has a thorough understanding of the world of business as well as all technical issues EGYPT: Cairo, Egypt related . Tel./Fax : 202 22917721 Our training courses and resources represent quality investment for your organization. with a Cell : 20 123153326 complete list of Technical / Management instructor led courses as well as localised Computer based Scitron Unit 201 PDI Condominium training software & E-Learning modules covering a wider range of subjects Philippines: Banilad, Cebu City Teaming Up with the Best providers Worldwide… Philippines Quality Management, Administrative , professional Sales , Customer service and broad range soft Tel. (032)416-2022 or (032)581-5818 Cell : 09179986802 skills training Scitron offers a complete list of courses serving a wide range of sectors from engineering, Scitron Alfattan building elkussais Suite 621 Production, maintenance, environmental science to economics & management with a wide range of Dubai : Tel : 0097142619017 Cellphone : 00971502932054 industrial sectors, such as telecommunications, cement & utilities, as well as a much broader cross section of the oil & gas sector. At the same time the range of subjects taught has broadened to Scitron 12728 Mustang Rd Houston , Texas include specialist topics from many disciplines that effect most branches of industry, business & USA : USA 77057 Tel: 281-992-5601 commerce.

31 Scitron Strategic Partners

TLSA-The Leadership & Sales Stand & Deliver McNeil & Johnson Academy With 20 years experience at the cutting A participative and experiential training McNeil & Johnson has been in business edge of Leadership Training, Sales - People don’t learn by ‘chalk and talk’ for over 20 years. In 1985 Management Training and Sales but by joining in, experiencing things for Motorola University used our expertise Training, The Leadership and Sales themselves and enjoying the process. to develop a sales training program that Academy (TLSA) offers tailored, people still use today. It’s one of the accountable and measurable solutions many reasons we’ve been around so long—we develop quality training programs that have ‘lasting’ power.

Cp Training Consortium Persona

The CP Training Consortium was Persona Global is a worldwide provider originally formed in 1996 to provide of assessment tools and Contracting and Procurement training methodologies for corporations facing on an outsourced basis to Shell Group challenges in change leadership, companies. Since 2000 however, our communication, organizational client base has expanded significantly alignment, sales, customer service and and includes organizations management. Read more...

32 Scitron Products

Public Courses Train the Trainer Tailored Training Effective Business Writing Train The Trainer Business Improvisation Presentation skills Professional Sales Training Problem Solving & Decision Making Soft skills training Time Management Customer Service Training Call Center Training

Training Resources

Business simulations Off the shelf Course Psychometric Assessment

Closing the sale coaching simulation Leading the Sales Team Download Field sales coaching simulation Managing Key Accounts - TLSA Download High Yield Questioning coaching simulation Outstanding Business Leadership Download Leadership Style coaching simulation Professional Selling Download Managing objections coaching simulation Professional Telesales Download Managing sales meetings coaching simulations Motivating the team coaching simulation Questions & Active listening coaching simulation Selling benefits coaching simulation Vision, goals & strategy coaching simulation Winning appointments coaching simulation

33 Scitron References / Clients

34 Knowledge Overview

About Professional Certificate The Professional Certificate is a comprehensive program designed for professionals looking for opportunity to build skills and knowledge, in Knowledge Academy specialized areas, needed to make them excel in their career. Mini MBA Program Website http://www.scitronweb.com Talk the talk and walk the walk of the MBA holders. Join the program Cairo 14 Ramo Gardens, Intersection of El that equips you, in 6-8 months, with the key competencies taught in a full- Branch Nasr Road with Omar Ebn Elkhatab fledged MBA program yet in a cost-effective way...Read more st., Nasr City - Cairo - Egypt Mobile : 0100 009 7229 Tel : 022 24192971– 24140203 E-mail : [email protected] KNOWLEDGE Days “KNOWLEDGE Days” is an afternoon 4-hours interactive event, targeting Alexandria Contact person: Gasser Kamal our loyal clients, and is held once a month. KNOWLEDGE aims at providing Branch Mobile: 0100 009 7221 E-mail: [email protected] valuable knowledge to its clients covering a new business topic every month.

Certificates Workshops

Sales Management Mini MBA Program Business in Practice Workshops Management Professional Certificate People Management in Practice Business Planning KNOWLEDGE Advanced Programs KAP KNOWLEDGE Days Project Management Construction Contracts Administration PMP Exam Preparation Operations Management Marketing Human Resource Management

35 Scitron Overview

1-Industrial 2-Telecom and IT 3-FMCG and Dairy Producers

• Olympic Group • Huawei Technologies • Unilever Mashreq • Bahgat Group • IT Worx • Juhayna • Crystal Asfour • National Telecom Cards Company (NTCC) • Americana • CEMEX Egypt • Nokia Siemens Networks • Edita Food Industries • Ceramica Cleopatra Group • Ideavelopers • Sekem Group • Egyptian Cement Company (ECC) • Global Brands • BEYTI • Ezz Steel • Alkan Telecom • DOMTY • HI – PACK for Packaging Materials • Link dot net • Orange 4-Pharmaceutical and Health Care 5-Automotive 6-Energy

• Nahdi Medical Company, KSA • Abou Ghaly Motors • Arab Steel Fabrication Co. • AstraZeneca International • Ghabour Auto • ABB Arab • Novartis Pharma • MCV • Al- Babtain – Egypt • Eva Pharma • Bavarian Auto Group • Fathy Hassan Group • Riva Pharma • Pirelli Egypt • Siemens • Sanofi Aventis • OMATRA • Schneider Electric Egypt • El-Ezaby Pharmacy • Modern Motors • VA Tech. • Dar Al Fouad Hospital • 57357 Hospital 7-Oil and Gas Sector: 8-Construction, Real Estate and Engineering 9- Governmental and Non Governmental Organizations:

• Egyptian General Petroleum Corporation EGPC • Orascom Construction Industries • IslamWeb - Qater • Enppi • Talaat Mustafa Group • Information and Decision Support Center (IDSC) • Fayoum Gas • GHD Global • Information Technology Institute (ITI) • PICO Petroleum Services • Qatari Diar • The Ministry of Foreign Affairs • Kharafi National 10-Food and Beverage and Hospitality Sector:

• BBA Food House • Conrad Hotels • Cilantro 36 • La Poire. Brilliance Overview

About :

We believe about the importance of knowledge specially IT, Electronics, Telecommunication, and Human Development fields, so that BRILLIANCE Tech Company has been established to acquire the chance of getting the real knowledge with high quality and reasonable prices for all people. So we are trying to spread modern knowledge in the society in order to enhance the caliber for trainees and consequently qualify them to enter the job market with more competence. Brilliance Tech . brilliancetech.net

Cairo 15 Tarablos St., from Abbas Elakad, infront of Bank Misr, Nasr City, Tel: (+20)12 015 8881 ‐ (+202) 22 73 83 84 E-Mail: [email protected] For Technical Services Inquiries: Tel: (+20)12 015 8881 E-Mail: [email protected] et

37 Brilliance Products/ Services

Telecommunications Management

Mobile Communication Soft Skills GSM UMTS High Performance Team Work HSPA Presentation Skills WiMax Decision Making LTE How to Write C.V Optimization & Drive Test The Interview Practical Visit for Telecom Sites Planning 3G Optimization Network Security Human Resource and VOIP Staffing ( Recruitment – Selection ) Cisco Certified Network Training & Development ( Orientation – Employee Training & Development – Career Development ) Network Security Motivation ( Motivation Theories & Job Design – Performance Appraisals – Rewards & Compensation – Employee Benefits ) VOIP Maintenance ( Communications – Employee Relations ) External influences affect HRM (Governmental Legislation – Labor Unions – Management Thought – Strategic Environment ) Advanced Network Infrastructure Marketing Cisco Certified Network Infrastructure Network: Marketing Definition Marketing Environment ( Micro Environment – Macro Environment ) Marketing Strategies (STP – Pull & Push ...... ) Electronics Level 1 Marketing Mix (4P's) Principles of Real World Market Electronics Intro to Microcontroller

Electronics Level 2

1) Electronics 2) VHDL 3) Microcontroller (All types are available)

38 Edge Consultants Overview

About :

Description of IT’S ALL ABOUT ME (adult course): Course For Adults “IT’S All About Me” Course: will help through it’s know how techniques and edutainment methodology with hands on activities ,how to be face challenge and have always the positive outlook , how to have the awareness , how you communicate in a way to build a successful and strong relationships and control your anger , how to discover your talents ,how to build your “brand” in order that people aspire to have you in business or in life and how is this person “you” is capable Edge Consultants to maintain himself along the journey of the life (For more information please check a briefing about “It’s All About Me“ course) Our Philosophy Website www.edgeconsultant.com Edge Consultants sees its role as improving each individual intellectually and ethically and this aim drives everything we do .Our Premises: (435) 3/4 St Behind, Fatma EL- desires is to create a partner ship with our clients ,to understand their needs ,fears and challenges and to help them pursue Sharbatly Mosque, Fifth Settlement, happy , fulfilled in their life. New cairo. Our Commitment to you Cairo - Egypt The effectiveness of training is largely down the ability of trainer this is a fundamental area that we invest in to ensure that our coaches are the best in coaching . All our coaches has been hand selected for their particular discipline .We only recruit coaches with professional practical ,real life experience in the subjects that they train .In addition , we invest in their professional development to maintain and develop high standards . Class Service We feel very strongly that our customers should receive the very best level of service .We are here to serve and deliver for you Our support team are here to ensure experience of working with us is the 1st rate We guarantee the quality of our work .”Poor training is expensive whatever the price”

We offer a range of courses for individuals, nearly have of all work is conducted on schools and in a companies .Any of our courses can be tailored for the corporate to your specific requirements so that the effect of the training is the maximum We work on a confidential basis with many of our clients Today we have only one office in Cairo, Egypt and we are planning to grow to cover all states in Egypt and the world.

Post, Name Mobile Email

Managing Director: Iman Sabry 012-2146921 [email protected]

Head of Training Department: Dalia Safaan 012-7336457 [email protected]

Senior Trainer: Abdelsalam Atwan 016-1000060 [email protected]

Marketing Executive: Kanzy Shouhaib 010-0029257 [email protected]

Sales Executive : Mohamed anwar 010-3417277 [email protected]

Customer Service : Tamer sobhy 010-2192438 [email protected]

Training Coordinator: Mohamed Ali Ali 010-3417277 [email protected]

IT Administrator: Sameh Reda 010-9683144 [email protected] 39 Zad Group Overview …The Change Master

About : … A training methodology like As a Middle East leader in Change Management and Turnaround projects, ZADChange stands for a momentous specialization in the design, development, and delivery of Change Management Solutions for human capital productivity that turns around organizational performance on both national and Zad Group regional levels. “Our vision is enclosed in a “Total Quality is positioning itself as a CHANGE driver inside the organizations. We create change leaders as well as Website zadgroup.org provide practical tools and solutions to support the change process and make it happen as desired. Program” which impresses all attendees and Hotline : +(20) 12 39 978 22 ZADChange … with infinite qualities An ample range of business knowledge with extensive expertise in diverse areas of business Tel.: +(202) 22 69 02 92 An accredited specialization in change management and loyalty”… Operations Team. +(202) 22 66 98 08 An ability to consolidate and synergize inside and outside the organization, with Our creative and flexible range of solutions and ability to custom design processes to meet the Fax: +(202) 22 67 04 43 organizational goals, by means of GSM: +(20) 12 82 221 12 Our credibility and trustworthy that enables us to work at all levels in the organization, through A methodology blended with innovation, enthusiasm, inspiration and above all a drive to all the teams E-mail: [email protected] we work with that makes the positive change take place … effectively.

there are no participants’ complaints that the

Management

Amr El-Fass, B.Ph.Sc, MBA Waleed El-Deeb, B.Ph.Sc, ABNLP General Manager Marketing Director

Osama Gado, B.Ph.Sc Operations Director

40 Zad Group Products : Solutions/ Methodology/partners

Solutions :

Talent Smart Leading Bold Change Targeted Selection About TalentSmart® Why Penguins? As an Interviewer EQ Assessment & Training The 8-step Model An Everyday Story Organizational EQ Who should attend? Why TS? Success Stories Penguinese Journey Impact of TS What People Say? What people say? LBC Guaranteed

Methodology

ZADChange … A training methodology like no other “Our vision is enclosed in a “Total Quality Program” which impresses all attendees and builds a long term relationship based on trust and loyalty”… Operations Team. Pre-Training 1. Training Needs Assessment (TNA): Four main steps to conduct a training needs asses 2. Programs designing and preparing role plays, tools, games, exercises, activities & videos needed for it. 3. All our programs are supported with a full training kit that consists of: During training A training system that builds the change and delivers best results through; Post training Evaluation and follow-up

www.ddiworld.com/

www.talentsmart.com/

www.isbworldwide.com/ 41 Zad Group References/Clients

42 ITS for Training Overview

About : Vision : ITS plans to be the leading organization providing Recruiting, Training and Consulting services in the middle East, and to take a position as the organization of choice when companies Edge Consultants require a strategic solutions that meet their specific indoor or outdoor requirement

Website http://edgeconsultants.com

Email : [email protected] Mission : Telephone : (02) 226 195 77 ITS mission is to ensure that all Recruiting, Training and Consulting services will have positive Mobile : (011) 0122780 Fax : (02) 226 195 77 impact on the future performance of our clients’ business. Our commitment is to achieve our Address : 10 Abd El-Halim El-Nagar St. , clients’ full prospective goals through providing integrated solutions in all business Nasr City.CAIRO Our Goals To provide positive impact on individuals’ careers and business corporate goals through creative and efficient solutions. To create a challenging, smart, and effective working experience within professional programs. To achieve our clients’ strategic development by inspiring, energizing, motivating and stimulating their creativity and business skills

43 ITS for Training Products : Training & Consultancy/ Accreditations

Training Sector Consultancy Sector Accreditations

Finance and Accounting Human Resource Consulting Services Establish new business Accounting Integrated solutions Finance Vision, mission and strategy Internal Audit Organization Chart Information Technology Staffing plan Job analysis and Job description Operating Systems Recruitment ERP system Interview and Selection decision DataBase Training plan Graphics Performance Evaluation Programming Salary and Benefit survey Networking Discipline System Policies Other Courses Problem solving Human Resource Information System (HRIS) Management Benefits of establishing accurate HRIS system Human Resources General Management Customer Service Project Management Marketing and Sales Certificate Quality Management Supply Chain IT for Business ITIL V3 Foundation E-Marketing Diploma Airline Training of Trainers

44 Career Gates About

About : Career Gates, the premium provider of British Training in Egypt, is an initiative developed by MSA University, to provide the local community with the best professional learning.

Career Gates Our Vision: To become, the leading centre for Human Development and Professional Learning in the region. Website http://www.careergates.org/ Our Mission: To provide a full spectrum of professional training programmes and workshops, Career Gates is located in Dokki, Giza. Egypt We're in 13 El Mesaha st. that would develop our learners’ soft and vocational skills and Knowledge.

+Registration and General Information Career Gates offers a full range of training programmes and workshops that aim to provide Tel: (+2) (02) 33367846 | (+2) (02) 33371239 Fax: (+2) (02) 33367844 our learners with all the knowledge and skills required by their professional careers.

This will enable you to fulfill both your personal and professional objectives whether it: Is advancing your line of work Or preparing for employment Or balancing your work life and personal life In order to ensure that we fulfill all our learners needs we offer our courses in two sites: Our Main Campus : MSA Dokki And our satellite campus in 6th October We provide the region with the best professional learning by cultivating programs and providing many partnership agreements that ensure the best education and training services around the world.

45 Career Gates Products / Services :

1. Business & Management 2. Personal & Professional Development

Soft Skills Soft Skills

MBA Route General Management & Soft Skills Financial Management Human Resources Diploma • Introduction to the Essence Management • Introduction to Finance Management Management Studies Diploma • How to become an effective manager • Corporate Finance Fundamentals Financial Statements Analysis Professional Management • Strategic Management: the only way to survive • Banking and Credit Advanced Professional Management • Change Management: Creativity and Innovation • Cost Accounting Management Studies Conflict and Crisis Management • • Leadership enhances organization performance • Financial Feasibility Study • Motivation Skills: a way to enhance commitment, loyalty and • Financial Essentials for Non Financial Managers performance Team Building: your way to become a learning organization Marketing Management • Knowledge Management: your most important tacit asset Introduction to Marketing Management • Planning and Control Tools and Techniques • Strategic Marketing • Negotiation Skills • 3. Cinema Gates E-marketing • Business Writing • Advertising Management • Communication Skills • Introduction to Film Making Customer Relationship Management • Time Management • Customer Orientation • Effective Managerial Skills • Customer Satisfaction • Entrepreneurship and Business Ownership • Sales Management • Creative problem solving • Customer Loyalty • Secretarial Skills and Office Management • Marketing Strategy • Effective Supervisory Skills • Selling Skills • Process Excellence • Principles of Direct Marketing • Report Writing • • Team Work

Operations & Quality Management Other personal & professional Development Procurement Management 4. Art & Design • • IELTS Program Warehouse and Inventory Management • • General English Course Fashion & Clothing Diploma Re-Engineering Your Organization • • Business English Certificate Interior Design program Operations and Value Chain Management: value creation • • Spanish Program Photography Pro. Courses • Logistics Management Fashion & Jewelery Making • Quality Management • Project Management • ISO 9001: 2008 Requirements and Compliance • Developing the ISO 9001 - 2008 Documentation • Internal Quality Management System Auditing • Tools for Quality Improvement • Establishing an Environmental Management System (EMS) 46 According To ISO 14001

Career Gates Strategic Partners

Edexcel, a Pearson company, is the UK's largest awarding body offering academic and vocational qualifications and testing to schools, colleges, employers and other places of learning in the UK and internationally.

One of the world's oldest universities and leading academic centres, and a self- governed community of scholars. Cambridge comprises 31 Colleges and over 150 departments, faculties, schools and other institutions.

The British Council is the UK's leading international organisation for educational and cultural relations.

The University of Greenwich is home to a thriving community of over 23,000 students of all ages. Students from over 140 countries choose to study at Greenwich, which is also a popular option for people from our local communities in south-east London and Kent.

The Canadian Chamber of Commerce in Egypt

The Business Excellence Center (BEC) was established by a group of highly qualified professionals, to offer a wide range of educational, training, and technical assistance programs for organizations and individuals in the area of Quality Management.

Brisk Consulting SAE is a Joint Stock corporation that aims at delivering ‎operational professionalism to businesses operating in Egypt and the Arabian ‎Gulf.

Mircosoft

IBSS

Industrial Training Council 47 Skills Worldwide About

About : Based in Dubai, UAE , Skills Worldwide is one of the most prominent research and development centers in the fields of management and self-development skills around Africa and the Middle East regions. In its quest for outstanding accomplishments, the company has started out its Skills worldwide journey as a training firm that aimed at enhancing the productivity of its cherished clients; both individuals and corporations, however, with the growing and mounting need for innovation and Website skills-worldwide.com customized disciplinary research, the company has altered its fundamental activity and budged Operational Office Alexandria: its efforts more towards the realization of an effective R&D lab that is both autonomous and self- Skills Worldwide sufficient. 601 Horreya Avenue, Zezinia, Alexandria, Egypt Tel: +20 (3)5759309/ Fax: +20 (3)5759309 Email: [email protected] Despite the company's significant short-term life business, it has managed to catch the attention of many of its peers and attract numerous partners and franchisees from various parts of the Regional Presence ME/Africa world; a fact that simply highlights the company's eminent competitive spirit and long-term HQ Skills Worldwide strategic planning. The company selects potential and compelling companies in the market and United Address: 72 New Bond Street, London, W1S grants them either partner or franchisee agreements after thoroughly and meticulously training Kingdom: 1RR. them and getting them to master its distinctive methodology and training programs. As a matter T: +44 207 317 0636 F: +44 207 514 99 11 Email: [email protected] of fact, Skills Worldwide itself is a result of the mergence and acquisition of various training companies and service providers in Europe, the Middle East and North Africa. Our Skills Worldwide (Egypt Partner - Alex Off) franchising Villa 401 North El Choueifat, New Cairo, Tel: community +202 2618 4422/ cairo@skills- Apart from this, Skills Worldwide aims at fostering an innovative culture which serves as the main Cairo: worldwide.com driver for the company's continuous development and expansion which will ultimately result in Alexandria: Skills Worldwide (Egypt Partner – Alx off) the fulfilment of its foremost goal to be a pioneer in the field of services research and 582 Horreya Road St., Gleem, development. This innovative culture directs the company to think of ways to forecast the Tl: +20 (3) 5858171 /F: +20 (3) 5858172 customer needs, identify these needs as opportunities and then work on translating them into Email: [email protected] beneficial services. Dubai: B-Conn /Union House Building, 5th floor, UAE Port Saeed Road T: +971 4 211 5302/F: +971 4 211 5101 [email protected]

Khartoum: H&H Consultancy office # 21, 6th floor, El Fayhaa Trading Center, Ali Abdellatif st., Khartoum st., T: +249 1 8376 6153 /F: +249 1 8376 6154 [email protected]

Riyadh , EVARA Group 48 KSA Email: [email protected] Skills Worldwide Products/Services - Franchising

• Ready Made Training Programs Custom Made Training Programs Training Needs Assessment R&D Services Content Development Center (CDC) Innovation and Creation • •

Franchising Benefits : Brand Awareness Control/Autonomy Economies of Scale Financing Marketing Speed to Market • Faster Return on Investment (ROI) Operational Training • Franchisor Support Product/Service Innovation

So would you rather invent the toy, or play with one ready-made? If you're the smart and knowledgeable type; then owning your own franchise is the way to go. A franchised business will work better for you, providing you with a complete, out-of-the-box business, ready to "plug and play." You only have to follow the operating manual. It is clear enough now that each path has its own promise, as well as perils. Once the choice is made, however, the question becomes what type of business to choose.

49 Skills Worldwide References / Clients

50 Market Offering/ Products

• Segments : what segments not • Products positioning AB versus participating in trade ?

• Segment /offer : what • Competitive advantage for products AB offers for this products segment

51 Top 20 Leadership Training Companies (2011) Top 20 Leadership Training Companies (2011)

International affiliation Training Industry.com

http://www.trainingindustry.com/leadership/top-companies-listings/2010/2010-top-20-leadership-companies.aspx

2011 Top 20 Leadership Training Companies Training Industry.com

• TrainingIndustry.com continuously monitors the training marketplace looking for the best providers of Leadership training services. As part of our commitment to the industry and service to our community members and website visitors, we announce Top Company Lists to help buyers of leadership training programs, products and services choose a partner that does it best. Selection of the Top 20 Leadership Training Companies was based on the following criteria:

. Thought leadership, assessments or research to support programs . Strength of clients and audiences served . Geographic reach and participants trained . Company size and growth potential . Industry recognition, innovation and impact

• Due to the diversity of services included in leadership training programs, no attempt is made to rank the “Top 20.”

Product offering versus local market Ranking world-wide : Interest in the Middle East/world-wide presence: Value adding to AB& Associates Cost implications ( Impact on product offering) Commitment : Requirements 53 Top 20 Leadership Training Companies Training Industry.com

Leader Ship Training Company 2011 2010 Leader Ship Training Company 2011 2010

Achieve Global X X Ken Blanchard X X

AMA – CMA X X Kenxa X Blessing White X X Linkage X Center for Creative Leadership X X Sales Performance Int’l Sales Performance Int’l Sales Performance Int’l Sales performance Int’l Vangent X X DDI X X

Disney Institute X X Wilson Learning X

Duke X X Zenger Folkman X

E Cornel X X X PDI Ninth House

Element K X X X QA Franklin Covey X X X Forum Harvard Business X X Linkage Hemsley Fraser X X X Impact X Richardson 54 Top 20 Leadership Training Companies (2011)

Disney Institute Duke Zenger Folkman Hemsley Fraser Forum Richardson DisneyInstitute.com Dukece.com ZengerFolkman.com HemsleyFraser.com Forum.com Richardson.com Leadership Excellence Custom Programs DEVELOPMENT PROGRAMS Management and leadership development Develop Your Leaders Sales Performance System People Management Program Design The Extraordinary Leader™ Personal impact and effectiveness Invigorate Your Salesforce Readiness Quality Service Advisory Services The Inspiring Leader™ Project management Advance Workplace Learning Development Brand Loyalty Design Lab The Extraordinary Performer™ PA, Secretary, Administrator Deliver Your Customer Experience Sustainment Inspiring Creativity Learning Architecture The Extraordinary Coach™ Credit and finance Accelerate Execution Business Excellence Restructuring L&E FOLLOW-UP PROGRAMS Sales Leaders as Teachers ActionPlan Mapper™ Customer service Learning at Work The Extraordinary Leader Follow-Up™ Marketing and PR Team Based ASSESSMENT & MEASUREMENT Publishing and media The Loom 360-Degree Assessments Health & safety Organizational Employee Surveys HR, employment law and train the trainer Team Surveys Customized Surveys SERVICES Facilitation Facilitator Certification Independent Coaching Channel Coaching The Extraordinary Leader™ Executive Coaching Europe : London UTAH USA UK Forum has 14 offices around the world Europe, M-East, Africa HQ Americas Asia : India Asia-Pacific : Australia, Hong Kong,India,Japan,Korea Asia-Pacific (APAC) Africa : Johannesburg, S.Africa New Zealand Singapore Latin America HQ EMEA : United Kingdom North America : Canada United States

55 Top 20 Leadership Training Companies (2011)

Center for AMA – CMA Blessing White Creative DDI E Cornel Element K Franklin Covey Harvard Business Leadership

56 Top 20 Leadership Training Companies (2011) Overview

Achieve Global Impact Ken Blanchard Kenxa Linkage Vangent Wilson Learning PDI Ninth House QA Linkage

57 Sales Training Companies 2011 2010 2009 2008 Acclivus Solutions X X X X Achieve Global X X Action Selling X X X Franklin Covy X X X X Performance Methods inc. X X X Miller Helman X X X X Richardson X X X X Customer Centric Selling X X X Tricore interactive X X X Sales Performance Int’l X X X X TAS Group X X X The Brooks Group X X Sandler Training X X Wilson learning X X X BCI X X Forum Strategy Accelerated X GP X X X Huthwaite X X Imparta X AXIOM X Porter Henry X X X Corporate Vision Inc. X X Info Metrics X X Revenue Storm X X Mercuri X ST International X X Value Selling Associates X M3 X Integrity Solutions X Knowledge Advantage X 58 • ABOUT THIS INDUSTRY Industry Definition Main Activities Similar Industries Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE Executive Summary Key External Drivers Current Performance Industry Outlook Industry Life Cycle

PRODUCTS & MARKETS Supply Chain Products & Services Demand Determinants Major Markets International Trade Business Locations

COMPETITIVE LANDSCAPE Market Share Concentration Key Success Factors Cost Structure Benchmarks Basis of Competition Barriers to Entry Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS Capital Intensity Technology & Systems Revenue Volatility Regulation & Policy Industry Assistance

KEY STATISTICS Industry Data Annual Change Key Ratios

JARGON & GLOSSARY

59