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Publisher's Statement Annual Frequency: 6 times/year Field Served: Geography of Canada in popular form. Publisher’s Statement Published by The Royal Canadian Geographical Society 6 months ended December 31, 2015, Subject to Audit EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION Total Paid & Verified Single Copy Total Paid & Verified Analyzed Total Subscriptions Sales Circulation Nonpaid Circulation 127,286 8,145 135,431 5,885 141,316 TOTAL CIRCULATION BY ISSUE Paid Subscriptions Verified Subscriptions Single Copy Sales Analyzed Nonpaid Total Total Total Paid, Verified & Total Total Total Total Paid & Verified Total Total Paid, Verified & Analyzed Nonpaid Paid, Verified & Digital Total Paid Digital Total Verified Paid & Verified Digital Single Copy Paid & Verified Circulation Paid & Verified Digital Analyzed Analyzed Nonpaid Circulation Analyzed Nonpaid Issue Print Issue Subscriptions Print Issue Subscriptions Subscriptions Print Issue Sales Circulation - Print - Digital Issue Circulation Print Issue Nonpaid Circulation - Print - Digital Issue Circulation July/Aug. 92,599 1,093 93,692 28,411 28,411 122,103 6,955 50 7,005 127,965 1,143 129,108 1,564 1,564 129,529 1,143 130,672 * Fall Travel 92,599 1,093 93,692 93,692 92,599 1,093 93,692 92,599 1,093 93,692 Oct. 100,234 1,093 101,327 28,958 28,958 130,285 7,665 50 7,715 136,857 1,143 138,000 15,979 15,979 152,836 1,143 153,979 * Winter Travel 100,234 1,093 101,327 101,327 100,234 1,093 101,327 100,234 1,093 101,327 Dec. 98,156 1,093 99,249 30,222 30,222 129,471 9,665 50 9,715 138,043 1,143 139,186 112 112 138,155 1,143 139,298 Average 96,996 1,093 98,089 29,197 29,197 127,286 8,095 50 8,145 134,288 1,143 135,431 5,885 5,885 140,173 1,143 141,316 SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION VARIANCE OF LAST THREE RELEASED AUDIT REPORTS Digital Audit Period Publisher's Percentage Print Issue Total % of Circulation Ended Audit Report Statements Difference of Difference Paid Subscriptions 12/31/2014 148,381 148,946 -565 -0.4 Individual Subscriptions 94,158 1,093 95,251 67.4 12/31/2013 153,789 154,651 -862 -0.6 Deferred 2,526 2,526 1.8 12/31/2012 163,502 165,066 -1,564 -0.9 Sponsored Subscriptions 312 312 0.2 Total Paid Subscriptions 96,996 1,093 98,089 69.4 Visit www.auditedmedia.com Media Intelligence Center for audit reports. Verified Subscriptions Public Place 18,304 18,304 13.0 PRICES Individual Use 10,893 10,893 7.7 Average Price (2) Total Verified Subscriptions 29,197 29,197 20.7 Suggested Gross Total Paid & Verified Subscriptions 126,193 1,093 127,286 90.1 Retail Prices (1) Net (Optional) Single Copy Sales Average Single Copy $7.95 Single Issue 8,095 50 8,145 5.8 Subscription $28.50 Total Single Copy Sales 8,095 50 8,145 5.8 Average Subscription Price Annualized (3) $22.68 Total Paid & Verified Circulation 134,288 1,143 135,431 95.8 Average Subscription Price per Copy $3.78 Analyzed Nonpaid (1) For statement period Market Coverage 5,885 5,885 4.2 (2) Represents subscriptions for the 12 month period ended June 30, 2015 Total Analyzed Nonpaid 5,885 5,885 4.2 (3) Based on the following issue per year frequency: 6 Total Circulation 140,173 1,143 141,316 100.0 04-1407-0 151 Bloor Street West, Suite 850 • Toronto, ON M5S 1S4 • T: 416-962-5840 • F: 416-962-5844 • www.auditedmedia.ca ADDITIONAL DATA IN WWW.AUDITEDMEDIA.COM MEDIA INTELLIGENCE CENTER Circulation by Regional, Metro & Demographic Editions Geographic Data Analysis of New & Renewal Paid Individual Subscriptions Trend Analysis ADDITIONAL ANALYSIS OF VERIFIED Digital Print Issue Total Public Place Doctor/Health Care Providers 9,001 9,001 Transportation Outlets 9,303 9,303 Total Public Place 18,304 18,304 Individual Use Database Names 10,893 10,893 Total Individual Use 10,893 10,893 NOTES Special Issue: * Special issue circulation not included in averages. Rounding %: Due to rounding, percentages may not always add up to 100%. Sponsored Subscriptions: Copies purchased by a third party in quantities of 11 or more for distribution to consumers. Market Coverage: Copies served to homes or businesses on an issue-by-issue basis. Consecutive issuance is not measured. Post-Expire Copies: The following average number of copies were served to subscribers post expiration pending renewal and are included in Paid Subscriptions: 9,754 Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 2,458 Method of Circulation for Analyzed Nonpaid: Market Coverage copies are delivered to individual recipients via Canada Post. We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance with Alliance for Audited Media’s bylaws and rules. Parent Company: The Royal Canadian Geographical Society CANADIAN GEOGRAPHIC, published by The Royal Canadian Geographical Society • 200-1155 Lola Street • Ottawa, ON K1K 4C1 NATHALIE CUERRIER GILLES GAGNIER Circulation Director Chief Operating Officer P: 613.745.4629 • URL: www.canadiangeographic.ca Established: 1931 AAM Member since:1989 Page 2 of 2 • 04-1407-0 Alliance for Audited Media Copyright © 2016 All rights reserved..
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