MEDIA KIT 2016 about us Giving Canadians a deeper knowledge of their country — its people and places, its natural and cultural heritage and its environmental, social and economic challenges

Making better known to Canadians and to the world Engaging over 3.662 million Canadians monthly across all platforms

Pillars Photography • Adventure • Exploration Wildlife • Travel • Current issues

Reader Profile Canadian Geographic reaches affluent, influential decision-makers, highly engaged with their communities and passionate about Canada and the world beyond

Reach Canadian Geographic is the third-highest reaching publication in Canada and the second-highest reaching magazine brand digitally of adults 18+

PREVIOUS PAGE, CLOCKWISE FROM TOP: ERIK BOOMER, CANADIAN GEOGRAPHIC APRIL 2014; JESSICA FINN/CAN GEO STAFF; JASON FULFORD/CAN GEO; CHRIS MACDONALD/CAN GEO PHOTO CLUB, CANADIAN GEOGRAPHIC BEST WILDLIFE PHOTOGRAPHY 2016; JESSICA FINN/CAN GEO STAFF; NICK HAWKINS/CAN GEO; SARAH MCNAIR-LANDRY, CANADIAN GEOGRAPHIC APRIL 2014; SIMON BOLYN/CAN GEO PHOTO CLUB, CANADIAN GEOGRAPHIC BIRDS PHOTOGRAPHY 2015. THIS PAGE: NICK HAWKINS/CAN GEO about us Giving Canadians a deeper knowledge of their country — its people and places, its natural and cultural heritage and its environmental, social and economic challenges

The Royal Canadian Geographical Society

ÐÐ Founded in 1929 by geologist with a ÐÐ Maintains a wide range of education, research and mandate of “making Canada better known to Canadians exploration programs: and to the world” ÌÌ Canadian Geographic Education ÐÐ Largest not-for-profit educational organization in the country with more than 160,000 members and a network ÌÌ Ground-breaking Giant Floor Map program of 16,000 educators ÌÌ The Canadian Geographic Challenge with more than ÐÐ Multi-platform content creator with a reputation for 60,000 participants from over 600 schools in 2015 authoritative, fair and balanced journalism ÌÌ Annual research grants for university students ÐÐ Publisher of Canadian Geographic, Canadian Geographic ÌÌ Annual grants for expeditions and exploration Travel and Géographica magazines, Canadian Geographic Atlas of Canada, Canadian Geographic special interest ÌÌ Public lectures in major Canadian cities publications and the Canadian Atlas Online ÌÌ Stakeholder forums across Canada ÐÐ College of Fellows brings together individuals who ÌÌ Annual fundraising Dinner of the College of Fellows support the Society’s mandate and are passionate about geography PAUL COLANGELO/CAN GEO COLANGELO/CAN PAUL content platformsabout us A powerful premium brand that reflects values widely shared by Canadians and that exists on multiple print and digital platforms

Canadian Geographic ÐÐ Award-winning journalism focused on Canada and its cultural and natural heritage since 1930. ÐÐ Long rated Canada’s most interesting magazine ÐÐ Canada’s third-most read magazine, with 3.173 million readers per issue (Vividata, Fall 2015). ÐÐ Renowned for its storytelling, photography and cartography.

Géographica ÐÐ French-language companion title to Canadian Geographic magazine. ÐÐ Distributed to higher demographics (education, income) across . ÐÐ Tailored content and page count. ÐÐ Recognized voice in Quebec since 1997.

Canadian Geographic Travel ÐÐ Published quarterly since 2006. ÐÐ Focuses on Canadian tourism and places Canadians like to visit. ÐÐ Builds on Can Geo readers’ interests in travel, exploration and discovery. ÐÐ Recipient of numerous journalism and travel industry awards. ÐÐ Complemented by the Can Geo Travel Club site: travelclub.canadiangeographic.ca SIMON BOLYN/CAN GEO PHOTO CLUB, CANADIAN GEOGRAPHIC BIRDS PHOTOGRAPHY 2015 PHOTOGRAPHY BIRDS GEOGRAPHIC CANADIAN CLUB, PHOTO GEO BOLYN/CAN SIMON content platformsabout us A powerful premium brand that reflects values widely shared by Canadians and that exists on multiple print and digital platforms

Digital Special interest publications ÐÐ 2nd highest digital reach in Canada. ÐÐ Showcases the work of Canadian Geographic’s photography community. ÐÐ New and unique content posted daily, expanding on the magazine’s reputation ÐÐ Annual wildlife issue. for storytelling and photography. ÐÐ Themed issues linked to Can Geo Photo ÐÐ CanadianGeographic.ca acts as a Club contests. portal for all Canadian Geographic ÐÐ Available on newsstands everywhere and RCGS content. in Canada and online worldwide. ÐÐ Rapidly expanding social media presence: Facebook, Twitter, Instagram, Google+, YouTube, Pinterest.

ÐÐ Full-time social media editor.

ÐÐ E-newsletters and digital editions. CHRIS BRACKLEY/CAN GEO BRACKLEY/CAN CHRIS our audience Canadian Geographic’s monthly brand universe 3,662,000+ readers/viewers per month

Canadian Geographic Rated number one for reader interest

Print Website activity Facebook 19,745 250,000 unique visitors monthly Change 3,173,000 readers per issue Twitter 18,222 E-newsletters 60,000 emails sent monthly Digital media Instagram 11,196

1,341,000 Social media viewers per month 50,339 followers Google+ 1,180

Additional reach

Can Geo Education Can Geo Photo Club 16,000 75,485 members members PAUL COLANGELO/CAN GEO COLANGELO/CAN PAUL our audience Source: Vividata, Fall 2015, 18+, total Canada

DEMOGRAPHICS Reach Composition EMPLOYMENT Reach Composition Adults 18+ 3,321,000 100% Broad white collar 1,216,000 37% Male 1,658,000 50% (including MOPEs) Female 1,664,000 50% MOPEs 841,000 25% Couple/adults with 1,486,000 45% children at home ACTIVITIES Reach Composition Camping 786,000 26% EDUCATION Reach Composition Hiking/walking 1,809,000 59% University/other non- Bike riding 836,000 27% 2,212,000 67% university certificate+ Photography 967,000 32% Bachelor Degree+ 1,112,000 34% Skiing 341,000 11% Golf 531,000 17% Gardening 1,327,000 43% INCOME Reach Composition Entertaining at home 1,554,000 57% HHI $60,000+ 1,793,000 54% Building/woodworking 526,000 17% HHI $75,000+ 1,403,000 42% Hunting 142,000 5% HHI $100,000+ 981,000 30% Canoeing 379,000 12% HHI $150,000+ 380,000 11% Powerboating 329,000 11% HHI $200,000+ 158,000 5% RICHARD HARTMIER/CAN GEO HARTMIER/CAN RICHARD our audience Source: Vividata, Fall 2015, 18+, total Canada

TRAVEL Reach Composition LIFESTYLE Reach Composition 1+ vacation trips Principal grocery 1,942,000 59% 2,643,000 80% in Canada* shopper 2+ vacation trips Drink 3+ glasses 1,543,000 47% 503,000 17% in Canada* of wine** Vacation travel outside Drink 3+ glasses 1,569,000 47% 1,239,000 41% Canada in past year of spirits/liquor*** Vacation travel out- Drink 6+ glasses 1,045,000 32% 685,000 23% side Canada of spirits/liquor*** * in past year Owns home 2,527,000 76% REGIONALITY Reach Composition Eastern Canada 1,986,000 60% ** in past week *** in past month Western Canada 1,336,000 40% Atlantic Provinces 255,000 8% URBAN Reach Composition Quebec 312,000 9% 1,419,000 43% Toronto GTA 581,000 18% Prairies 733,000 22% British Columbia 602,000 18% Vancouver GTA 253,000 8%

TARGET DEMOS Reach Composition VECTOM markets: Adults 18-24 years 350,000 11% Vancouver, Edmonton, 1,476,000 44% Adults 25-34 years 551,000 17% Calgary, Toronto, Adults 35-49 years 732,000 22% and Montreal Adults 50-64 years 876,000 26% Toronto, Vancouver, 1,022,000 31% Adults 18-34 years 901,000 27% Montreal Adults 18-49 years 1,633,000 49% Urban 1,993,000 60% Adults 25-54 years 1,615,000 49% (cities over 100,000) PAUL COLANGELO/CAN GEO COLANGELO/CAN PAUL lineup The 2016 Canadian Geographic editorial lineup

JANUARY/FEBRUARY 2016 APRIL 2016 JUNE 2016 EXPEDITIONS ISSUE CLIMATE CHANGE

Close: December 2, 2015 In market: January 4, 2016 Close: February 24, 2016 In market: March 16, 2016 Close: April 20, 2016 In market: May 11, 2016

Pass it on Grizzly land Waterpower Renowned Inuit historian Louie Kamookak takes Inuit British Columbia’s Khutzeymateen Provincial Park is an Canada is a world leader in hydropower generation youth to sites related to the ill-fated Sir John Franklin undisturbed estuary of rugged peaks, valley wetlands and the power source provides a majority of the expedition to pass on oral histories of his people and old growth forests. It’s renowned as one of the electricity in our country. Canadian Geographic hits our related to the tragedy — traditions which proved best spots in the world for seeing grizzlies in their waterways to explore just what waterpower means to critical in the 2014 discovery of Franklin’s HMS Erebus. natural habitat. our nation.

Celebrating geography Exploring Arctic awareness A collection of mini profiles of the winners of the 2015 Much of Canada’s vast backcountry still remains The Canadian High Arctic Research Station represents Royal Canadian Geographical Society awards. virtually untouched or rarely explored. Canadian a new frontier for global polar science and Canada’s Geographic presents the stories of groundbreaking commitment to the North. The first of an exclusive Tasting the lifestyle of the coureur des bois national expeditions funded by The Royal Canadian three-part series behind-the-scenes developments of Canadian Ski Marathon, the oldest and longest Nordic Geographical Society in 2015. the emerging facility. Ski tour in North America. Making a difference End of the ice road A feature profile of the 3M Environmental Innovation This winters stands to be one of the last for the ice Award winner and his/her pioneering innovation. road from Inuvik to Tuktoyaktuk thanks to a new four- season road to be completed in the coming years. An Street view: East Arctic exclusive photo essay celebrating one last trip down First-time images of Torngats National Park, L’Anse the ice road that’s been a key connection for northern aux Meadows, Red Bay, Nain and other eastern Arctic communities. communities.

Your Canada, your pictures Shakespearean tragedy Presenting the winning images of Canadian While Stratford, Ontario, is world-renowned for its Geographic’s annual photo competition. Shakespeare Festival, the city also harbours a dark, rusty secret: 19 acres of derelict steel and concrete in Stratford’s core, remnants of the railway business that originally built the city. Canadian Geographic investigates the urban planning issue that’s bedeviled Stratford, and similar communities across the nation, for years. SEBASTIEN LEFEBVRE/CAN GEO PHOTO CLUB, CANADIAN GEOGRAPHIC BEST WILDLIFE PHOTOGRAPHY 2016 PHOTOGRAPHY WILDLIFE BEST GEOGRAPHIC CANADIAN CLUB, PHOTO GEO LEFEBVRE/CAN SEBASTIEN lineup The 2016 Canadian Geographic editorial lineup

JULY/AUGUST 2016 OCTOBER 2016 DECEMBER 2016 EXPLORERS THE ULTIMATE CANADIAN GEOGRAPHY QUIZ ANNUAL WILDLIFE ISSUE

Close: June 8, 2016 In market: June 29, 2016 Close: August 17, 2016 In market: September 7, 2016 Close: October 26, 2016 In market: November 16, 2016

Canada’s top explorers Quiz Wolverine The country’s top explorers. Mini profiles of Canada’s Our fourth annual test of your geographic knowledge. An exclusive photo essay of what may consider the best modern-day adventurers. world’s most elusive predator, the wily wolverine. Wings of courage Tree nation Canadian Geographic shares the stories of air cadets Trafficking chaos In many respects, trees are as iconic a Canadian as they look back at the nation’s First World War The illegal trade of wildlife is the world’s third largest symbol as any. After all, our nation is home to the aviation heroes while building (and flying) replica criminal enterprise (after drugs and weapons). world’s largest extent of boreal forest. This feature early-20th-century biplanes a century after the country’s Canadian Geographic investigates the Canadian explores the trees of our forests, telling the story of six first airmen helped put Canada on the map. connections to this global problem and what can be of the nation’s most iconic individual trees. done to save our species. Moving out? Bike and the city Newfoundland is dotted with numerous small Back from the dead Canadian Geographic rides along with a Montreal- coastal communities with little to no road access. Renowned science journalist Alanna Mitchell based bicycle courier company to understand life And many are faced with the sobering decision of tells the story of British Columbia’s glass sponge on the road, the keys of navigating Canada’s second staying put or closing. reefs — a species thought extinct until is was largest city on bike and the business of delivering accidentally discovered almost 20 years ago. What packages on two wheels. City centre scientists are learning about the creature and its In the second part of a Canadian Geographic significance to ocean ecosystems. A culture of trash exclusive series, we map the municipal boundaries There’s both an increasing significance and presence of of Canada’s largest cities in comparative size and For the seabirds dumps in Canada. Canadian Geographic explores the identify key buildings, transportation infrastructure Exclusive photo essay on Atlantic seabirds by award- ecology and economics of the nation’s waste industry. and more to compare and contrast their geographic winning conservation photographer Nick Hawkins. footprints and more. Best wildlife photography Mutual benefit? Winning entries from the Canadian Geographic Photo There are a great number of wildlife species, from Club’s annual wildlife photo competition. crows and geese to coyotes and deer that proliferate in Canadian cities. Indeed, some animals thrive on living with humans, Canadian Geographic explores the impacts and challenges of urban wildlife across the country. PAUL COLANGELO/CAN GEO COLANGELO/CAN PAUL lineup The 2016 Canadian Geographic Travel editorial lineup

SPRING TRAVEL 2016 SUMMER TRAVEL 2016 CANADA’S NATIONAL PARKS ISSUE ROADTRIPS

Close: January 27, 2016 Close: March 23, 2016 In market: February 17, 2016 In market: April 13, 2016

Canada’s National Parks Details to follow. Featuring the “Four corners” of Canada’s National Parks (the eastern, western, southern and northern-most FALL TRAVEL 2016 parks): Terra Nova, Gwaii Hanas, Point GETAWAYS Pelee and Quttinirpaaq. Close: July 13, 2016 New ways to experience In market: August 3, 2016 Parks Canada has been introducing fantastic initiatives in parks across the Details to follow. country — from ziplining to paragliding to geo-cacheing to mountain biking, etc. WINTER TRAVEL 2016-2017 Tuktut Nogait National Park ALL WINTER Hiking in one of Canada’s lesser known national parks. Close: September 21, 2016 In market: October 12, 2016

Details to follow. PAUL COLANGELO/CAN GEO COLANGELO/CAN PAUL partnershipsabout us Canadian Geographic editorial partnerships

Canadian Geographic editorial partnerships Exceptional, unique marketing and sponsorship opportunities are available for partners and advertisers. Content creation to align with marketing and communication strategies. Contact Pamela MacKinnon for more information. Canadian Geographic Enterprises 236 Lesmill Road Toronto, Ontario M3B 2T5 Tel (416) 360-4151 ext. 378 Fax (416) 360-1526 BILL CUBITT/CAN GEO PHOTO CLUB, CANADIAN GEOGRAPHIC BEST WILDLIFE PHOTOGRAPHY 2016 PHOTOGRAPHY WILDLIFE BEST GEOGRAPHIC CANADIAN CLUB, PHOTO GEO CUBITT/CAN BILL