newsis.com 2016. 3. 30. 오후 11:32 [email protected] Culture - Report - Book Review

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, 2016 5 In this 47th edition, the VISTA deals deals VISTA In this 47th edition, the held Award’ BJ TV Afreeca At the ‘2015 TV which comes from unrestrictedness. TV trend me-media, with the emerging five, to four page On TV. Afreeca we discover how me-media has been repeated TV, Afreeca advanced, what is controversy of provocative broadcasting broadcasting. terrestrial of crisis the and On page six, opposing editorials deal with a proposition of ‘Can me-media be alternative journalism?’ Seo SooGil, the CEO on December last year, said, “What we dream is the TV Afreeca of world where BJ is treated as the Best Job.” However, so already. is getting it seems It as joining the ranks of acknowledged has to have a TV Afreeca businesses, the sensibility of responsibility. oppose this idea because the hard regulation Afreeca the strength of discolor creativity, Vol 08, No 47 08, Vol TUESDAY, Duksung People - To be Professional - To of DS - Voice

7 Editorial: Can Me-media Be Journalism? However, Afreeca TV’s sadistic and sadistic and TV’s Afreeca However, Opinion - 

strict sanctions to them close its eyes for eyes for its close them to sanctions strict the profits from Star Besides, Balloon. the related regulations are insufficient. hard is it if say people some Therefore, control personal to for the company the government has to broadcasting strictly, people other hand, other On the intervene. BJ buys the Star Balloon and give it to the This Star Balloon is the best contributor BJ. which raised the status of BJ to the ‘decent Hong SeungHo, the head of the Media job.’ any “In said, TV Afreeca of Department earn must people percent one top the job, has business the that So money. of lots vision and can be developed.” lewd contents, which are the most criticized problems, begin from the Star Balloon. respond to more provocative Viewers contents than before, so the BJs broadcast is problem The contents. arousing more impose to has which company the that 6 Me-media focusing on Afreeca TV Afreeca -  Feature

4~5 Proving its popularity, Broadcasting Broadcasting Proving its popularity, Jockey (BJ) of Afreeca TV became a a became TV Afreeca of (BJ) Jockey annual revenue promising job. Named BJ’s is over hundreds of millions of won and dreaming TV Afreeca many people go into income is earned from The BJ’s named BJ. won costs 100 which Balloon’ ‘Star item an who wants to sponsor a Viewer per unit. TV TV in 2013, and it was a name which fits perfectly to the motto of the company: ‘new continent of personal broadcasting.’ the former CEO of YongSick Moon TV’ ‘Afreeca name “The said, TV Afreeca has of real-time broadcasting a meaning established media with which is different the Now possibilities.” infinite has and over 5,000 which runs TV Afreeca has a millions broadcastings every day, of viewers a monthly average, and on 10 million over to going be will year this Economics and Business (according to KT August, 2015). Research Institute on New Name of April 4th National Cemetery  Inside Duksung -

Editor-in-Chief 3 Afreeca TV Shows the New Paradigm of Media Afreeca TV Shows the New Afreeca TV was started from a service a service from started was TV Afreeca Media was always in a province of Media was always in a province of of the IT Company ‘Nowcom’ in 2006. 2006. in ‘Nowcom’ Company IT the of Afreeca to name its changed Nowcom without special skills or finances. Moreover, without special skills or finances. Moreover, that paradigm media new a made me-media viewers can participate actively in contents. Among lots of me-medias, the fastest-rising media is the Internet broadcasting ‘Afreeca anniversary 10th its celebrated which TV’ last March. people to own or manage the media because it requires lots of money and professional and equipment broadcasting for skills since the producing contents. However, TV Afreeca YouTube, such as ‘me-media’ have days the introduced, was Potcast and arrived that anybody can manage the media Kim MinJeong specialist; it was hard work for ordinary Campus News Introduction of the 47th Edition Introduction

2 비스타 47호.indd 1 TUESDAY, APRIL 5, 2016 2 CAMPUS NEWS ‘Leave of Absence System’ Has Changed: No More ‘Registered-Absence’ Existing

Cha HyeRin these refunds instead; however, we cannot said, “We always get into trouble in dealing Junior-Reporter afford them now, either. Therefore, we came with them because we cannot count attendees up with a solution that involves moving the accurately. Unexpected cancelation of classes From this year, leave of absence system absence were then selected as recipients of a application date of the leave of absence earlier. occurred.” was changed and students follow this changed State Scholarship. The students were required There will be no students who have a leave of Changes in the leave of absence system rule. All ‘leave of absence’ processes would to refund a State Scholarship under these absence and register the semester at the same seemed to overcome these problems. be finished before the term registration period circumstances. The problem was that the refund time (students who are on the leave of absence However, students have to hurry applying for and therefore, the deadline for making an deadline was earlier than the date of State cannot be the recipients of State Scholarship).” the leave of absence beforehand because the application was brought forward. According Scholarship acceptance; therefore, students had The previous system also had another deadline has moved up a month. The leave of to the revision, students would be aware of it. to pay back the money before they received it. problem in the ‘course enrollment system’ absence application period in the fall semester Before the revision, applying for a leave of The Student Service Center said, “There because it resulted in discordance between will be from early in August to the end of absence was permitted after the registration were many complaints about refunding State reported-attendees and the real ones. the final-exam. More detailed information is period. This system created problems when Scholarship. Most students could not afford to Discordance was caused by students who obtained from the Student Service Center: students who were registered for the next refund it within few days because the money enrolled classes despite they were going to 02-901-8622. semester but later applied for a leave of was substantial. Each time we have covered apply a leave of absence. The Service Center [email protected]

Changes Made To the Graduation System

Kang KyuMin their graduation status between ‘Graduation/ Sub-Editor Continue Studying/ Process Completion’ state. The system is for students who have studied Duksung Women’s University (DWU) there were too many unpaid undergraduate more than eight semesters. The application changed the graduation system as of December (graduate-to-go) students who would form is on online. Han SeEun (Political 1st, 2015. The existing regulations only had postpone graduation until they found a Science and International Studies, 12) said, “I two options (graduate or continue studying) for job or were too busy working to finish the have an optimistic opinion about the change. graduate-to-go students; however, the school requirements. The school has historically Most students worry about getting a job and has now introduced a ‘Process Completion’ made these students pay for at least one whether they should keep studying or graduate, state. Therefore the school will now accept lecture because the low graduation rate when students enter the fourth year. However, applications from students indicating their registered as a poor performance indicator on graduation requirements within 12 semesters the revised system has reduced my fears and it choice between ‘Graduation, Continue government surveys. However, this process (including 8 fundamental university semesters). remains easy and convenient to apply for.” Studying, or Process Completion’ states. The triggered many complaints. Students who Lim HyunSun (Fashion Design, 12), a “The changes were made in consideration revision was made to prevent students from did not require the extra credits would have graduate-to-go student, claimed “I believe of students’ existing complaints about the graduating or delaying graduation against to pay for an unwanted class. Moreover, it the ‘Process Completion’ state would be inappropriate graduation status against their their will. The ‘Process Completion’ state is would be difficult for working students to efficient for students who want to get a job will. Currently, we are looking forward to for students who have finished school credits attend the classes. from a company that does not want graduated see how the changes will go. After a few but who have not yet completed their major To solve the problems, the school revised students to apply. However, the state would semesters, we will reconsider students’ graduation requirements. the graduation system to include a ‘Process have been better with longer semester terms. complaints on this new system.” said the DWU Before the revision, students had to apply Completion’ state. Students in this state will I believe that 12 semesters are quite short for register’s office. For more information, check for ‘Continue Studying’ state or at least one not have to attend or pay for the unwanted many students.” the DWU website (www.duksung.ac.kr). lecture. This change was made because class. They only have to complete their major Graduate-to-go students have to select [email protected]

Focus More Clearly Who You Are with the Counseling Program

Kang TaeHee love-life, career options, diet and overall Junior-Reporter anxious-depressed issues. She wants students to overcome these ordeals, to find their inner- or introversion, sensing or intuition, thinking self and concentrate on their brightness. “Our or feeling and judging or perceiving. The center is always open to them, to any student SII assess one’s potential vocational success who needs help.” she added. through testing vocational interest patterns, Kim MinGyung (English language field and preferred working environment. The and Literature, 13) first visited the school STC analyzes the state of mind by completing counseling center out of curiosity; however, unfinished sentences. The psychological tests’ it gave her a better-than-expected result. She Vista reporter is interviewing the Mrs. Oh JinMi. price is 1,000 won each (this also includes found the essential reason for her troubles and meeting with the counselor after the test). If changed her bad habits with the counselor’s the counselor’s attitude was cold and unkind; you request more counseling, they will offer help. She said, “The counselor does not give but, others have countered this opinion Duksung Women’s University (DWU) has you 50 minutes individual counseling 8 times a clear answer but offers open questions by commenting that, “I think it was just run a counseling center for students since a semester for free. which allows the individual to reflect on a counseling skill to observe the student 1976. The Counseling Center is located on the There are three full-time counselors and five options. It can feel too formal for students; objectively.” right side of Dukwudang (the left side is the to six part-time counselors in the center who however, I could concentrate on myself, my The school counseling center accepts only Office of International & External Affairs). have counseling certifications and a career problem and my desires by answering the offline applications. The center runs from 9 The center operates many programs but the record from 1 year to 30 years. Oh JinMi, questions.” She also recited the merits of the a.m. to 5 p.m. (except 12 p.m. to 1 p.m.) during fundamental programs are psychological representative of the school counseling center, Dukwudang counseling as saving time and the semester and from 9 a.m. to 4 p.m. (except testing and individual counseling. With the has worked at Dukwudang for many years. money. The price of a private counseling 12 p.m. to 1 p.m.) during summer vacation (it programs, students can test their ‘personality She said, “The students who first meet at center is usually more than 500,000 won per is not open during the winter vacation). The (MBTI, MMPI, TCI, the personality Dukwudang later talked with me cordially and month, but the school counseling is cheaper at individual counseling are only available from test),’‘vocational interest (SII)’ and ‘emotions openly to solve their problems. I feel rewarded 1,000 won. Dukwudang is next to the school 10 a.m. to 11:30 a.m. and from 1p.m. to 4 p.m. and thoughts (SCT, the projective test).’ when students have changed and recovered which makes it convenient for students to use For more information, visit the website: http:// MBTI has 16 types of personality categories their strengths.” Mrs. Oh said that the students the facilities. However, some Duksungians academy.duksung.ac.kr/counsel/. which evaluate individuals as to: extraversion have various kind of worries such as grades, complained on the school community that [email protected]

You can also read articles at blog.daum.net/dsvista

비스타 47호.indd 2 2016. 3. 30. 오후 11:32 TUESDAY, APRIL 5, 2016 ON CAMPUS 3

Inside Duksung Secret behind the New Station’s Name; April 19th National Cemetery (Duksung Women’s University)

Kang KyuMin Sub-Editor slownews.kr/25503 Committee for final approval. The result of final approval would be released in March. Most students remain unhappy with the new name of the station. One student said “I do not know why Gangbuk-gu Office emphasize the April 19th National Cemetery so much. The name should be made after DWU since the new station is closer to DWU.” Another student claimed “Other schools such as Sungshin Women’s University, Ewha Women’s University, Hansung University and Hanyang University had their name reflected in the nearest subway station. It would help the school’s public relations if our school utilizes our name for the station. The college culture around the school will grow and help develop Gangbuk-gu more.” Despite the opinions of students and the public, Seoul City had firm and solid reasons why they named the station ‘April 19th National Cemetery (Duksung Women’s University).’ First, there are principles to follow when naming a station. According to the Law on Naming Stations, the name should be named for well-known, well-spoken and related names of the old province, current province or a street. If the names above are already in use, then name should follow the Map of the entire Ui Sinseol light rail transit line. following criteria: names of the cultural heritage adjacent to the station, specific nominalized name of permanent public m.duksung.ac.kr The name for new L03 subway station on the new Ui facilities, names of the multi complex building that represent Sinseol light rail transit (우이신설경전철) subway line has been the region, local names that imply the location of the station, selected as ‘April 19th National Cemetery (Duksung Women’s names of the building or school (originally, school name and University).’ The choice was made last month (February) by building names should not be included but it is okay if the the Gangbuk-gu Office Light Rail Transit (경전철) Naming building and school represents the region). Likewise, ‘April Committee. The new name is now waiting for final approval 19th National Cemetery (Duksung Women’s University)’ is from Seoul Naming Committee. named as cultural heritage adjacent to the station. ‘Duksung The Ui~Sinseol (우이~신설) subway line has been funded Women’s University’ station cannot be chosen since it is the by private companies and the public. The subway line school name. will have 13 stations and one car depot; it will run from m.seminartoday.net Gangbuk-gu Uidong to Dongdaemun-gu Sinseol dong (우 이동 to 동대문구 신설동) (11.4 km). The significance of the new subway line is to reduce the Uidong to Sinseol dong (우 이동 to 신설동) commute time of citizens from 50 minutes to 20 minutes. Gangbuk-gu Office and Duksung Women’s m.duksung.ac.kr University (DWU) have had a running battle on if the name of station L03 should be ‘Duksung Women’s University’ or the ‘April 19th National Cemetery.’ The Gangbuk-gu Office said the station has to be named as ‘April 19th National Cemetery’ because “The April 19th National Cemetery should be commemorated as a democratic shrine.” However, DWU claimed, “The station is 170 meters from our school and will provide services to 7,200 students and faculty at DWU. Moreover, the area near school would be vitalized if the station name becomes ‘Duksung Women’s University.’ 기억-소중한 것들 Stores near our school will develop too.” ‘Memory-valuable things ( )’ by painter Kim YeonKyu m.duksung.ac.kr Seoul City already has city development schemes. Seoul City already planned to develop the region after the station Campaign for earning L03 station name as 'Duksung Women's ‘April 19th National Cemetery.’ Five pieces of artwork University Station.' (including the ‘Memory-valuable things (기억-소중한 것 to vote for the ‘Duksung Women’s University’ station in their 들)’ by painter Kim YeonKyu) will be displayed in the five upcoming station name preference vote on January 18th and new stations from Ui Sinseol light rail transit (우이신설경전 19th. Lastly, DWU held a campaign with the school president, 철). Seoul City will place valuable art pieces in historically, Lee WonBok, in front of Gangbuk-gu Office. socially and culturally meaningful stations. One of them was To provide some transparency in naming the station, the the L03 station. Seoul City thought that L03 would become Gangbuk-gu Office opened light rail transit (경전철) Naming a historically meaningful station since April 19th National Committee. They asked for people’s opinion about their Cemetery was nearby. Therefore, they had to name the April preference towards the station’s name again. The vote was held 19th National Cemetery as the station name. January 22nd to February 3rd. Nominated names were ‘April Seoul City planned the interior of the station around the 19th National Cemetery (Duksung Women’s University),’ historical merits of L03 such as the April 19th National The map shows how close the station is going to be with ‘April 19th National Cemetery’ and ‘Duksung Women’s Cemetery. The school name was not selected reflecting the Duksung University University.’ The most vote earned by citizens were ‘April 19th station naming principles. However, the DWU and the endless DWU tried hard to earn the station name. The school National Cemetery (Duksung Women’s University)’ station. efforts of students’ made the school name go inside the collected 1,001,000 signatures from students, faculties and Thus, the name was selected by the Gangbuk-gu Office on bracket. citizens. The school made pamphlets for Gangbuk-gu citizens February 16th and they sent the name to the Seoul Naming [email protected]

비스타 47호.indd 3 2016. 3. 30. 오후 11:32 TUESDAY, APRIL 5, 2016 4 FEATURE Welcome to the Sensation, 'Me-media'

Kang KyuMin, Park SooJin, Cha HyeRin, Kang TaeHee Sub-Editors, Junior-Reporters

You might have heard about the MBC show, ‘My Little Television’ where sisapress.com TV stars compete by broadcasting contents on their own channel. Stars use their ability to make the channel and communicate with viewers based on online chat. The form of contents is from 'Me-media' and the program is tremendously popular with an average viewer rating of 9.2%. Then what is 'Me-media?' Me-media is the communication platform that a person made or shared contents through the network. It includes Individual Blog, SNS and Broadcasting (Afreeca TV, YouTube and Daum TV Pot). Me-media is a hot-line and it created new culture. On 2015 December, there was a ceremony on Afreeca TV (a cable TV program) to award outstanding BJ. It started with unsteadiness and had many controversies because BJs were not professional broadcasters. As Afreeca TV Award has been played five times since in 2013, it achieved recognition as a new cultural phenomenon. The priceless value of me-media has resulted in business corporations starting new business such as the MCN (Multi Channel Network). The MCN is a corporation that supports me-media creators’ needs such as making a studio and full screen education activities. Me-media field is the most rising business to increase investments. Me-media is expected to progress forward.

Social Background on How Me-media Appeared - Appearance of New Media and the Propagation of Digital Devices

cft.or.kr as YouTube (User-Generated Content services). Smart mobile devices have been a force multiplier for me- media. The invention of smart phones and the improvement of local networking systems has allowed people to quickly access vast amounts of information and data. Apple Corporation stated that, “With today’s digital technology, we could do any work very quick with one smart phone.” Likewise, these changes have reduced inconveniences for people so that Development of major media. information, experience and resource ownership.” He stated people can view and create more contents with smart mobile New Media is a new concept of traditional media (such that digital technology has triggered a new type of media. devices. Further, it motivated people to create and upload as movies, paintings, language, and typography) that is Personal computers started to become available in the early unique media for watching. combined with technology and the interactivity of computers, 1970s. From then, in the 1980s, the media that was utterly People have traditionally uploaded personal videos that communications technology, smart mobile devices and the focused on analogue form such as Printing media, Television have been shared with only a small number of people. Internet. People can enter any videos and content through and Radio media started to move its focus towards digital However, diverse video contents due to more people New Media that can be pursued ubiquitously. Unconstrained computers. It became the New Media. Further, people tried to uploading videos have propelled User-Generated Content feedback is allowed to create a forum for discussion and combine visual arts with the media and that helped develop services (like YouTube from Google and Afreeca TV in further create a community. Unlike traditional media, New visual content creation for me-media. For instance, the advent Korea) to number one in the video distribution channels for Media has digitalized contents with tremendous amounts of of Internet has helped develop the me-media era. Text based global viewers. Accordingly, new names such as ‘Broadcasting contents that can be generated in short time. me-media (such as blogging) were popular in the early stage Jerky,’‘Youtuber’ and ‘Media creator’ evolved for people who of the me-media era. People posted their personal stories as generate unique content that is shared with others. History of Me-media important social news and issues. However, multimedia based The VISTA is limiting the scope of Memedia in this article Andrew L. Shapiro (assistant secretary) said, “The advent me-media became popular with the development of visual to only visual media, ‘Afreeca TV’ because it has the most of the new digital technology will change the definition of media. People upload their videos on video sharing sites such influence on society.

What is Afreeca TV? afreeca.com Afreeca TV is a personal thousand a month, 1.5 million a year. Professional BJs are media where anyone can about 40 thousand and this allows us to estimate the size broadcast on the internet of Afreeca TV. There are various kinds of channels such using a computer or mobile as eating, educating, dancing and etc. BJ’s age varies from device without special skills 10 to 70. or cost. Users can choose

and watch the videos they Afreeca TV’s profit structure afreeca.com want on Afreeca TV while a Broadcasting Jockey (BJ) broadcasts the video. It also provides live chatting between BJ and users which led to Afreeca TV’s success. the fandom culture in Korea. Star balloon is the electronic Afreeca TV began with the name ‘W’ in 2005. People money which supports BJ. A BJ can exchange a star usually broadcast pirated dramas and movie videos in ‘W’ Afreeca TV’s profit is organized into two systems; balloon given by a viewer into cash (it is 100 won for since internet broadcasting was not prevalent in Korea at one is direct item revenue and the other is advertisement one and 1100 won for 10.) BJ can exchange star balloon that time. But the main viewers for each BJ grew as more revenue. The ratio of item profit is higher than the if it is over 1000 (Best BJ and Partner BJ can exchange me-media got popular. With this fame, ‘W’ changed the advertisement profit of 7:3. There are five items: quick star balloon when it surpassed over 500). The exchange name to ‘Afreeca TV’ in March, 2013. view, gold, chocolate, sticker, and the ‘Star Balloon.’ fee taken by Afreeca TV is different as determined by the The number of broadcasting contents made in Afreeca The name, star balloon is the combination of ‘star’ from grade of BJ. Partner BJs earn 80 won, best BJs earn 70 TV is 120 thousand a day and the number of BJs is 300 Afreeca TV’s recommending function and ‘balloon’ from won and general BJs get 60 won.

비스타 47호.indd 4 2016. 3. 30. 오후 11:32 TUESDAY, APRIL 5, 2016 FEATURE 5 Well-known Me-media Creators of Afreeca TV m.bucheontimes.com news.tf.co.kr Dae Doseogwan Deeva Jessica Dae Doseogwan is the most famous me- Deeva Jessica operates English teaching media producer in Korea who started game channel based on 10 years of her life in broadcasting since 2012. He now has 100 million California. Her education concept is different fans and makes about 3 thousand dollars a by days; studying famous quotes on Monday, month though Afreeca TV. He usually broadcasts shocking top 10 on Tuesday, American dramas unknown games, but those games have become on Wednesday, random broadcasting on popular. He has more female fans than men Thursday, fun American culture on Friday, because he does not use bad language and uses terror mystery on Saturday random broadcasting a gently attractive voice while gaming. With this, Dae Doseogwan is called the man who on Sunday. She is ranked on 19th in Afreeca TV with exciting and solid content and has breaks the stereotype of games and internet broadcasting in the BJ industry. received the best BJ prize in education 3 years in a row at the Afreeca awards. The Dark Side of Afreeca TV; endless argument about lewd contents

Irresponsible contents and light punishment ftoday.co.kr hkdnews.kr Many BJ make provocative and lewd content, Afreeca TV is getting criticism due to the lenient but companies ignore this truth to earn profits punishments. Why do these problems occur? which comes from star balloons. Last year, This is because KCSC’s restrictions are in the popular BJ ‘Jico’ was banned permanently for hands of the company’s own internal standards. abusing disabled person and broadcasting sexual KCSC requests Afreeca TV for correction after content. Moreover, popular BJs like ‘chulgu monitoring and receiving complaints, but the target hyung,’ ‘selly,’ ‘bumfreeca’ attended Korea who gets requests are the company (Afreeca TV) Communication Standards Committee (KCSC) not the BJ itself. The company who got correction to state their opinions on February 4th, 2016. The requests regulate BJ’s broadcast based on free KCSC determined inappropriate broadcasting to be a serious social problem considering BJs are bowing to apologize for having standards. The highest punishment is to ban them BJ’s influence who has thousands of fans. The council suspended six BJs who could not raised a stink on February hearing of permanently, but these punishments are released KCSC. broadcast in Afreeca TV for seven days. for some reason. One of the Afreeca TV officials Afreeca TV received 64 correction requests and 20 cases were punished to suspension. commented that “Even if a BJ is banned permanently, the company simply warns and releases However, popular BJs who got suspended returned soon and started to broadcast actively. them when they submit a letter of apology or show their passion about broadcasting.”

Absence of strict restrictions

Afreeca TV is not categorized as a broadcast station according to the current law. It is regulations on BJ is too much. Open Net, a corporation that works for Internet freedom subjected to ‘communication standards’ not ‘broadcasting standards’ that has less strict stated, “It is inappropriate for the government to judge individual’s product via abstract restrictions. Unlike public and cable TV, internet broadcasts like Afreeca TV do not have and subjective standards like ‘maleficence.’ The administrative agency involves a personal related legislations to restrict them. KCSC official said “We have requested the company to contractual relationship.” Chae JaeYong, chief of Korean Me-media Industry Association, correct the broadcasts, but we cannot implement restrictions because there is no regulation said “It will be an obstacle for the future me-media industry if we neglect to protect the means.” However, the KCSC implied that they would implement strict regulations if Afreeca freedom of expression. First, solving the fundamental problem and securing a fair market TV do not regulate itself because the main viewers of Afreeca TV are teenagers. Jang NakIn, is important.” She also said “Recall the past celebrities’ malicious comment problem. head commissioner of KCSC, said “The Government will have no choice but to regulate them After strict restrictions, malicious comments disappeared without a trace. Self-censorship strictly if Afreeca TV remains as a continuous social issue. Therefore, they have to be careful.” is needed but, if restrictions are severely broken, it would be effective to set an example On the other hand, non-governmental organizations have criticized that direct government through punishments.”

TV Eschatology Resulted from the Rising Me-media imbc.com Reduction on advertisement market and viewers’ with terrestrial broadcasting content. ‘My Little Television,’ avoidance variety program in MBC, is the representative example that Changes in the broadcasting content market have occurred brought me-media in to the public TV. This new attempt all over the world; me-media success has led the young gained tremendous popularity. However, borrowing me- generation to utilize mobile content more than TV and resulted media’s broadcasting form has no specialty compared to the in the rapid growth of the mobile content market and the original. The absence of two-sided communication, a form stagnance of public TV market. The Korean Broadcasting without the most powerful strength in me-media, is expected Industry has also realized this crisis. Go ChanSoo, project to be hard to advance in me-media. team leader of KBS N screen, expressed his concern by saying KBS composed a MCN company ‘Yettie Studio’ and “These days, teenagers, the main viewers in the future, do not presented a TV program called ‘Yettie TV.’ Yettie TV watch public TV. If public TV does not draw their attention, introduces four different broadcasting teams composed of our future in broadcasting industry will be dark.” creators such as internet broadcasters, citizen singers and Movements in watching patterns have also caused UCC stars. Whoever gets the lowest viewers were dropped A scene of 'My Little Television.' movement in advertisements and this has been a wake-up call from the program. This program was pre-recorded live and to terrestrial broadcast stations that run a media industry based was broadcasted after an editing process. However, though filming, and casting writers to make one program. on advertising revenue. According to ‘2015 ’s it had passed the process, broadcast which was filled with Terrestrial broadcasting has had inevitable weakness that total advertisement expenditure’ from Jaeil Worldwide sexual harassment and cruel materials went on air. Not cannot follow trends the same way that me-media does. Me- Inc, mobile advertisement expenses were 1.2 billion won, overcoming me-media’s weakness, Yettie TV was abolished. media can go off existing content and make new content which has increased 50% over last year. However, terrestrial depending on public response, while the broadcast industry broadcasting station advertisement expenses were 1.9 billion Future of terrestrial broadcasting station: cannot easily change. won which has decreased 0.2% from last year. The amount rapid adaptation is needed, away from imitating Industry experts criticize current terrestrial broadcast of decrease was not serious, but experts say the decrease Now, most of terrestrial broadcasting stations have entered station’s attempt as a mere imitation. Jeon OkBae, director will deepen so terrestrial broadcasting stations should not be the mobile internet market, but experts say the future is of a program in EBS, criticized “Broadcasting creators tend relieved. not promising. They judge the terrestrial broadcasting to understand uptrend as trending.” Experts say terrestrial stations’ mobile broadcast experiment as unsuccessful broadcast stations have to rethink traditional ways and adapt Three major terrestrial broadcasting station’s new because operating system is different. Me-media does not based on an exact understanding of the mobile environment to challenge to the media crisis require substantial production costs and can provide steady survive this crisis. In this crisis, terrestrial broadcasting stations have tried new content without worrying about cost. However, a terrestrial [email protected], [email protected] attempts to survive, merging me-media broadcasting content broadcasting station needs at least five million won for editing, [email protected], [email protected]

비스타 47호.indd 5 2016. 3. 30. 오후 11:32 TUESDAY, APRIL 5, 2016 6 OPINION

Editorial Can Me-media Be Journalism? turnstylenews.com A new age where ‘average people’ upload various content to diverse media such as blogs, Afreeca TV and YouTube has arrived its receiving attention. ‘Me-media’ is a media made by normal person uploading content online. The background of me-media is the combination of social and technological situations. It seems that SNS feedback is substantially contributed to the birth of me-media as well as high Internet and smartphone usage. me-media content range from beauty, food-eating and entertainment to current events. However, this me-media represent ‘online journalism’ beyond broadcasting merely ‘personal’ contents like expressing political opinions by Potcast or receiving Haiti earthquake information by Twitter. Traditional media was unable to provide opportunities for average people to contribute to news information; however, me-media has changed the paradigm of traditional journalism. It is time to discuss whether we should admit me-media as one of new types of journalism or not since the uploaders of me-media have increased and more public start to subscribe those news.

New Passing Age Changes Journalism – losing its value?

New Journal Media Shin YeIn journalism is that it does not meet the Editor conditions of a broadcast transmission. An SuYoon a place for public discussion. Journals According to copyright law, the Reporter should contribute to make a forum and Advent of information technology has qualification of broadcast is simultaneity induce the public to think and judge news brought changes in journalism. Street and the condition of digital transmission Street journalism gives the average issues. Journals should also encourage the journalism is small broadcasting station is a double interaction. However, street person a voice towards the world. The public to have their own voice rather than operated by individuals to report reality. journalism (which is streaming format) change in media has reformed journalism articles that hijack public opinion. The host of journalism is citizens and their cannot clearly be defined between them. to adhere to its old meaning for a long Politics and media have strong role is increasingly important. Individuals This is because street journalism fulfills time. Street journalism should be connections. Take YouTube politics case can produce their own news and present both conditions. Streaming can be regarded considered as journalism. for instance. In the 2006 mid-term elections their own content so that people can as a broadcast if it aims for simultaneous Journalism has been a traditional means in USA, Republican of Virginia, George choose the news they are interested in. reception with a simultaneous transmission to offer information and entertainment to Allen’s racist utterance was disclosed on Street journalism is now losing its original that all users can access. the public through newspapers, magazines, YouTube and he defeated the election. It purpose with reports that mass media did not Obscure definitions and a law on street radio and television. These media were made also became a factor in the decline of a cover and enhance transparency because it journalism create chaos when it faces by press organizations. The media made by popular Republican. Socialist Party, Marie allows anyone to broadcast. Compared to the copyright problems. It is still controversial group presses has a one-sided propensity. Segolen Royal candidate made a slip of period when it came out, more information if the definition range of broadcast should Governments or organizations that have big tongue and it was uploaded on YouTube. was provided or organized by the company. be broaden (or not) to handle copyright power to society can interfere with news It caused severe damage to his image in It works as efficient viral marketing strategy problems. As copyright is property, reporting. The press that supports certain the French presidential election 2007. than other advertisements. Many companies the (U.S.) and Europe organizations or political parties report biased Presidential candidates in Korea competed use street journalism to make a profit. countries show the tendency to shorten news as well. However, journals should to get a better personal channel number on Otherwise if company does not broadcast the definition of broadcast. It is necessary reflect the voice of the public and ensure the UCC site. YouTube, which is the one of directly, individuals are controlled by the to acknowledge the copyright of original that the government is working properly. the biggest UCC sites, was evaluated as a company which supports them to make a contents when personal media producers Similar to this, Street journalism seems to new media to connect politics with citizens. profit from broadcasts. Representatively, broadcast content. have a potential as a journal because citizens UCC was confirmed as mechanism to Multi Channel Networks (MCN) is a Broadcasters can also violate privacy can report news that reflect their voice expand interactive political communication platform that manages broadcasters. This rights and publicity rights. Recording a without censorship. For example, a blogger from citizens to citizens and candidates commercial phenomenon distorts the video of certain participants’ demonstration can report freely on the 911 terror on their to citizen. It increases citizens’ high purpose of journalism. and events encroach personal/privacy blog without any parameters. Additionally, participation in politics. A street journalism The most distinctive characteristic of rights if broadcasters do not get any ‘Street Journalism’ has begun when citizens director who uses UCC can also create a street journalism (compared with others) agreement from those people. When commented on the subway bombing terror sensational incident; however, YouTube is that it is optimized to enjoy with various it comes to the process of streaming, London in 2005 by publishing cell phone political incidents were led by parties rather content options without limitations such reproduction infringes clause 84 of camera pictures uploaded on the Internet. than citizens. The power of UCC (or other as a ‘snack culture.’ Snack culture means copyright law even if it is not intended. It Citizens delivered news that reporters could memedia) can provide a place for broad phenomenon people are reluctant to duplicates original broadcaster’s video and not filter during a large scale candlelight public discussion in the online area. Street spend time to enjoy a culture for a long will be saved in the RAM memory when rally against US beef imports in 2009. Street journalism shows a potential to be a place time. They select a few things that they receiver transmits its broadcasting. journalism is reforming journalism and it is a for public journalism that exchanges various are interested in and enjoy them for few Street journalism functions positively useful media to work as a part of journalism. feedback since it is close to the public. minutes. New electronic devices and by reporting events that traditional media Street journalism can also work as part The development of technology and various options accelerate the snack do not cover. Nevertheless, it is hard to say of journalism since it is closer to the public media creates a new prospect in the field culture. This tendency lets people have that it is real journalism if it contradicts the that receives the journal and offer the place of journalism and changes the meaning. In one-sided thoughts on specific phenomena pursuit of journalism. Street journalism is for public discussion. Bill Kovach, a past that, street journalism is not only content, with only a superficial discussion. still undeveloped to be regarded as a new branch manager of the ‘New York Times,’ but a real journal. One of the other reasons why street type of journalism. believed that journalism should provide [email protected] media cannot become a new part of [email protected]

비스타 47호.indd 6 2016. 3. 30. 오후 11:32 TUESDAY, APRIL 5, 2016 DUKSUNG PEOPLE 7

To Be Professional Be Confident and Overstep Your Limit

Cha HyeRin Junior-Reporter

Suh YoungSook (German Language and Literature, 80) had worked at Standard Chartered Bank as a functional senior audit manager for 10 years. She consistently developed herself after graduation from Duksung Women's University (DWU). She does not settle for the status quo and tries to expand her horizons by finding new opportunities.

Why did you decide to enter German Language and opportunity to go abroad. I always felt the necessity for Literature and was it helpful to your career? ‘Business Administration’ to improve my career. I got lucky, I was the first student of German Language and Literature at the European Union (EU) was established in 1993 and the DWU. When I was in high school, I was attracted to German ‘European Business Manager’ faculty was newly founded due to a special natural environment, social circumstances, who wanted to study asset management. I went to Germany fairy tales, and lifestyles. My parents recommended me to to study ‘European business manager’ faculty because I Infront of the meeting room floor desk. At this floor, employees major in English Language and Literature due to the higher was proficient in German. My major helped me to seize the can hold their meetings through the advance reservation. employment rates. However, I did not withdraw my intention opportunity. to major in German Language and Literature. The study was motivation for my 10 years at the SC bank. interesting and I received a great score in my major. How was your life in Germany? However, as my parents said, it was a hard time for me Life in Germany was difficult. I underwent many trials What are you doing nowadays? after graduation. German language skill was not that useful in and errors. What was worse, I rarely had a chance to show I always hope to share my story and experiences with students. the 1980s. I entered Samsun Shipping Corporation as a good my specialty because I was foreigner. I think the main point It was hard to make the decision, but I quit SC bank last year. opportunity after years of hard work. It was not always good is ‘self-confidence’ that makes me overcome discrimination. Working as a banker is a great responsibility especially to deal to work in the office. There was some sexual discrimination Moreover, a German gave me a good tip that we always have with the derivatives market. I thought it was impossible to hold and I developed a stomach ulcer due to the stress. to think ‘together’ first rather than ‘alone.’ I was surprised at down a job and teach students at the same time. Moreover, my the Germans’ considerate attitude to the local community. desire to share knowledge with the young was strong, so I finally Was your major conducive to build a career? They overcame problems to prevent future problems in submitted my resignation without more bones. I earned my PhD At first, it seemed useless but it helped me earn the advance ‘together.’ I found that a selfish person can miss (Doctor of Philoshopy) soon after my resignation. Now, I am something important that could be a bigger problem in the teaching at Soongsil University as of March. future. After I graduated from the European Business Manager faculty overcoming all the hardships, I really did know what I Do you have anything further to say for Duksungians? had to do. Once I found my own way, I could see the steps that I really want to say to younger Duksungians that it is the I should climb. ‘Cut down on your hesitation and go forward’ most important to find their own way. Self-motivation will is the only method I recommend. help you step ahead in the future. To do so, you have to look in your mind carefully and then find what you really want in How was work at the SC bank? future. Then when you get an opportunity, go ahead without When I came back to Korea, my curriculum vitae was hesitation. reviewed at the SC bank by chance. It was a fortune opportunity One more thing, have a confidence as a woman. Women that I could work in here. This business was my life’s destiny have the power to be leaders in Korea. Women can make their and my career. I realized that bank business essentials fit my voice further and have significant impact on society. I also beliefs and the economy could help grow Korea. A bank is the gave a speech ‘Women’s Role in Global Age’ once, last year. Inside of the main office of Standard Chartered Bank located in core part for all financial parts and it does not weigh more in I hope you all be filled with confidence and overstep your Jongno. She had worked here as functional senior audit manager private profit because the bank has public feature than a private limitations. for 10 years. one like insurance firms or stocks. That might be my career [email protected]

Voice of DS | Prof. Martin Cavanaugh / The College of Liberal Arts Behind the Mask of Abortion Series ❷

The long-term health effects of abortion are just now starting to be realized, even though abortion contributed to more mental health problems than for those who experienced researchers have recognized the adverse effects of abortion on women’s health since the maltreatment in childhood such as sexual abuse, physical abuse and neglect, or physical 1940s. A long list of health problems, primarily psychological problems, may appear shortly assault in adulthood. In 2010, a Canadian study found “strikingly similar” conclusions of the after a woman undergoes an abortion, or they may remain dormant for decades before increased risk of mental health problems associated with abortion. Also, Finnish research emerging. Instead of solving problems, abortion is known to cause profound guilt, depression concluded that the suicide rate of women who have had an abortion is three times higher than and mental illness. In 2011, the most comprehensive study of mental health risks associated that found in the general population; and almost six times higher than women who gave birth. with abortion was published in the prestigious British Journal of Psychiatry by Prof. Priscilla The evidence is overwhelming clear that undergoing an abortion can significantly impact the Coleman. Her findings from the largest study-to-date included: Women who have had an mental health of a woman. abortion have…… In Christianity, the Sixth Commandment, “Thou Shall not Kill” relates to abortion. Without intending to offend or be insensitive, abortion must be called for what it is: pre-meditated • an 81% higher risk of subsequent mental illness compared to women who have not had murder. It is difficult to understand how it can be called anything else, and it is this point that an abortion. lies at the heart of the abortion debate. Moreover, it is a murder of a higher order because it not only destroys a human life, but it also destroys the sacred bonds between a mother and • a 138% higher risk of mental health problems compared to women who have given birth. her child, and the father and his child. Semantics also provide insight about abortion as murder. Pro-choice supporters insist that • a 55% higher risk of mental illness verses women with an “unplanned” pregnancy who the term Pro-choice means women have the right to make a choice. Yet, emphasis on the gave birth. word right masks where the emphasis needs to lie, on the word choice. Emphasis on the word choice naturally begets the question: The choice of what? Well, abortion, of course; or higher rates of anxiety (34% higher), depression (37%), alcohol use/misuse (110%), murder. Women do have rights, but they do not have the right to murder. Here, Roe vs. Wade marijuana use (230%), and suicidal behavior (155%), compared to those who have not had is a very clear example of how man-made ‘positive law’ has usurped God-made ‘natural an abortion. law’. ‘Pro-Life’ was also an interesting word choice because it ruled out, for obvious reasons, In a previous study, Coleman, Coyle, Shuping & Rue (2009) found that abortion any use of the opposite term ‘Pro-Death’. But perhaps a more accurate description for the contributed to a significantly increased risk of post-traumatic stress disorder, panic disorder, abortion debate is aptly reflected in the terms ‘Pro-Murder’ and ‘Anti-Murder.’ drug dependency, alcohol abuse, and major depression. Furthermore, they reported that ...The story continues in our next issue...

비스타 47호.indd 7 2016. 3. 30. 오후 11:33 Culture; TUESDAY, APRIL 5, 2016 8

Report Book Review All of Would-Haves Are Why Commit to Love Our Opportunities And What Love Do We Pursue in Life?

Shin YeIn Kang TaeHee Editor Junior-Reportor annefrank.org news.kyobobook.co.kr seems inhospitable. Finally, tourists arrive at Erich Fromm (1900-1980) was a Anne’s room that is preserved as it was when German social psychologist and social she lived there. The wall is covered with a thick philosopher. His most popular book, glass to preserve marks so that visitors can see ‘The Art of Loving’ is a modern classic it in its entirely. The mark is number and stain to introduce mature love and discipline. made by Anne and her sister to measure their The book remains famous even after height and plaster actor’s poster they loved. the author’s death. The book has been Both the room and attic are full of people and translated into 34 languages, has sold at the wooden floor was too old to make a loud least 2,500,000 copies and is a required noise. Whole place made people feel how the reading as prescribed by the Korea A museum in the old house where Anne Frank and little girl, Anne, lived a harsh life. Publication Ethics Commission (KPEC) her family hid from the Nazis during world War Ⅱ. People cannot move fast when moving from proves its popularity. You might have heard of a book named room to room. The wall of hallway displays The reason for the book’s popularity the ‘The Diary of Anne Frank’ about a phrases that are quoted from the diary of Anne is the author’s approach to ‘love.’ The Jewish girl who died during the holocaust. Frank and her novel. It describes the evilness author said love is not a sentiment that love to depart from loneliness. Does The Diary of Anne Frank and her house of war and how much she was frightened. It can be easily indulged by anyone. It it really bring them relief in the mind? has been popular thanks to her father Otto, shows her effort to stay strong and how she requires acting and developing true Fromm said no. He said, in erotic love, who survived the concentration camp. Otto dreamed of being a journalist in such harsh humility, courage, faith and discipline. man and woman fall in love quickly Frank made an effort to publicize Anne’s conditions. This directly refuted a theory of Sigmund and intensively, but the sense of

diary to people all over the world and realize amsterdamtouristmagazine.com Freud who was a famous 20th century intimacy gets weaker as time passes, the dream of Anne who wanted to be a psychologist. Freud said that love is the and they lose interest in each other journalist. Her house (where she hid after function of the male libido that requires and become exhausted. Therefore, sex she escaped from Germany) still stands in only sexual instinct. He even ignored the cannot be the ultimate solution to the the Netherlands. It is the last place she stayed female’s inherent libido. loneliness.

before she went to Auschwitz and died. fromm-online.org Then how can we overcome the Today, it is now a memorial place visited by loneliness? Erich Fromm said, only million people annually. mature love can lead to the resolution The house is easy to spot as tourists form a of it. “Mature love is a power which long line. The atmosphere is full of eagerness breaks through the walls that separates to visit. The line is longer than I expected, man from his fellow men, which People are waiting in line to visit Anne Frank's even though I arrived before the 9 AM house. unites him with others; love makes opening. However, the waiting time is not him overcome the sense of isolation that boring because the Anne Frank house There are video clips at the exhibition and separateness, yet it permits him is located next to a canal with many boats. place. It screens the honest interviews held to be himself and retain his integrity.” Additionally, the staffs hand out pamphlets to with acquaintances of Anne and Otto Frank, Therefore, a person needs to practice help pass the two-hour wait time. celebrities, and visitors. Moreover, there are Erich Fromm the art of ‘mature love’ with care, The facility is separated into two. One is the various language version of books of the diary However, the love which Erich responsibility, respect, and knowledge. real preserved house and the other is a place for of Anne Frank. It is one of the most frequently Fromm defines is different from the With this book, you could find the exhibitions. Tourists are allowed to move from enjoyed books in the world and has been biological love of Freud. Fromm gave essence of the love while remaining house to exhibition place by passageway. First, translated in 60 different languages. There an eye to essential and spiritual aspect curious for long time. The author all tourist should go to the real preserved house is the first edition book which was initially of love. He spent his life studying ‘the explained the fundamental reason of and see the eight members of two families’ rejected by publishers who did not understand essence of love.’ He believed that every human psychology about why I feel room through a moving bookshelf. People its value after the war ended. person feels anxious from separation loneliness, what I really want, how I can have no choice but to hold a handrail and move Anne Frank touched me personally. after birth. According to his theory, love oneself and other. No MyeonGu, a slowly due to the steep and narrow stairs that Some people shed tears when they see the people hope to escape from isolation professor of Ajou University, said that are difficult to navigate. After that, tourists can exhibitions. It was pitiful that I could not and become united with others. someone who wants to know the love reach the second floor and can see a site that take photos of the museum since it was not Therefore, people have tried to become in any way in their circumstance needs is small and dim. People move from room to allowed. However, all experiences remain and a union with others by concentrating on this book because this book helps find room despite these inconveniences. The curtain will last forever. the labor, entertainment or creating art. introspecting love. is pulled to block the sunlight and the room [email protected] However, lots of people seek erotic [email protected]

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47th Edition ME-MEDIA; You Can Be The Broadcasting Creator Publisher President Rhie WonBok The Front Page The 5th Page Managing Director _i__ol__ 1) __ee___ Prof. Cho JinMan 2) s____y Director Prof. Harvey E. Schmidt The 2nd Page Major 1) _n_o__ The 6th Page English Advisor Prof. Zane Webber 2) ___ea_ __r__i__ Editor-in-Chief Kim MinJeong Student ID The 3rd Page The 7th Page The Duksung Vista was established in 2008. 1) _ep__ _ve____p Name 2) a__ac_n_ Home page : www.dsvista.org The 8th Page The 4th Page 1) h__o_a_s_ Library 401, Duksung Women’s University 19 Geunhwagyo-gil, Phone Number u__e_l_ 2) _ep__a_en_s_ Dobong-gu, Seoul 132-714 Korea E-mail: [email protected] Please bring the word quiz paper to Library 401. The winners will recieve a coupon of Cafe Malo. Due on April 8. The Vista will send the message to the winners on April 11. Tel: 82-2-901-8550

비스타 47호.indd 8 2016. 3. 30. 오후 11:33