K7 Quarantine TV Report Tuesday 23 June 2020 Instead of the Garden, Has Premiered with Strong figures in Spain
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Quarantine TV Report Tuesday 23 June 2020 Welcome to K7's fortnightly report looking at how broadcasters and producers around the globe are reacting in the face of the current coronavirus crisis. De Stoel Eén (Belgium) K7.Media Quarantine TV Report Tuesday 23 June 2020 Navigation You can quickly navigate between sections in this report by clicking our snap-to buttons. Zoom to the section that most interests you by clicking a button below! North Aus & New Introduction UK America Zealand Latin Europe Asia America Introduction Welcome to the K7 Quarantine TV Report. This issue of the Quarantine Report comes out around Midsummer, the time of year when the industry normally slows down and many of us are counting the days before the summer holidays start. For many, if not for most, this year is different. There are countries like Denmark, with production back on track, reporting a very high number of titles currently being produced. There are markets making their first steps back on set, with a great deal of caution and uncertainty, particularly around production insurance and what another wave of the pandemic might bring. And then there are those, still severely affected. With many of us discovering the effectiveness of digital communication, along with a human survival instinct while no effective cure is found for C-19, uncertainty also surrounds the future of the media industry’s trade shows, markets and festivals – the business area we are going to review in close-up this time. One might expect everyone to be tired of spending so much time at home during the lockdown. Therefore, when looking at the current schedules and the upcoming Fall season, perhaps one of the biggest surprises is the number of shows involving participants ‘living together in a house’. Big Brother has already launched in Australia (where it is beating The Voice and MasterChef, by the way!), its comeback is announced from The Netherlands to Israel, and record numbers of candidates have applied to participate in the next Finnish series. The Safe House – a show with participants battling to get to live in the house, K7 Quarantine TV Report Tuesday 23 June 2020 instead of the garden, has premiered with strong figures in Spain. The house-based dating reality Singletown is currently casting in Norway and Denmark. UK’s Channel 4 has committed to more seasons of The Circle. This list could go on and on. Introduction We also expect most broadcasters to play safe, when deciding where to invest the currently limited ad dollars. And this means more likely putting them on formats and brands with an established track record. In this context, we think that ProSieben is sending a positive signal North America to all distributors and producers of new formats, by becoming the first to produce the variety game show Watch! from Canadian distributor Media Ranch. Initial feedback is also starting to come in from the scripted productions which have UK resumed in Europe, more specifically – in the Nordics. What’s encouraging is that most of them seem to be able to keep within planned production days, and the budget increase has Aus & New been well below the projected levels of between 10 and 30 per cent. The producers of Easy Zealand Money – a Nordic show for Netflix, are reporting the increase as low as just 2%. The key additional expenditure goes towards extra staff to ensure safety, as well as more personalised catering and travel arrangements. The shoots are becoming more eco-friendly Europe too and some production crews have gone completely paperless. They are also challenging the extent to which online can substitute physical processes – with even rehearsals with actors moving online. For extras, it’s advisable to book people who are actual families, Asia partners or live together in real life. This not only helps manage risk, but also can make their interaction more natural, and therefore the scenes look more realistic. Latin In the UK, the cost increase tracked so far is closer to 10 per cent, according to PACT. America Talking about return to production of the British soaps, such as Coronation Street and Emmerdale, MD of continuing drama at ITV John Whiston has noted, that simplicity is crucial when it comes to scripts: “We’ve gone from 21 scenes down to perhaps 16 or 17, we’ve made the scenes slightly longer but not as complex, we’ve taken out more actors, especially on domestic sets, which are quite small, where it’s hard to get more than two or three people in there.” The makers of Top Gear say that having to be more creative for them has been key. “We’re looking at doing something with a certain type of car, where in order to get around a social-distancing problem we’re looking at, can we put somebody on top of the car rather than inside the car? We would have never done it if it hadn’t been for this.”, admitted one of the show’s exec producers. When it comes to finding creative solutions to get some of the biggest TV brands on air, we can see that if format distributors and producers are able to find a common ground in order to adapt to the current situation, even the seemingly ‘impossible’ can become possible. Could anyone imagine just a few month ago that a show like The Voice could be hosted from a distance as in Mongolia, where the host was locked down in Singapore? Or judged remotely as in Australia, where Boy George and Kelly Rowland are unable to re-enter the country due to travel restrictions and are beamed into the studio via real time satellite links? In the US, since filming American Idol virtually, its showrunner Trish Kinane has noted that in some ways it has even helped the show to connect with the audience on a completely new level: “When contestants find out they’re advancing to the next stage, they’re captured celebrating at home alongside their family. That strengthens viewers’ connections to their professional and creative journeys.” The above examples suggest that perhaps audiences actually may prefer the shows to relate to the current reality, rather than showcasing ‘constructed normality’. In Chile, for example, the local TV dance competition show Dancing for a Dream received thousands K7.Media !3 of !18 K7 Quarantine TV Report Tuesday 23 June 2020 of complaints since returning to air, as the viewers have been complaining about the programme bringing a false sense of returning to normality. Where broadcasters prefer to play safe rather than be sorry, programmers are applying Introduction different ways to find the most appropriate substitution. The Finnish version of Temptation Island this year is shot in the local Finnish waters. The summer edition of Love Island, which had been due to air on ITV2 in the UK, has been replaced by the finished tape of the North America Australian version. The local version of the French format Couple or Not in Thailand has been replaced with a talk show True Love Couple, highlighting two celebrity guests talking about their love lives in a romantic and fun way. UK There are also various cases internationally where competition formats have come to the rescue to fill the gaps caused by cancelled sports events. Titan Games is currently airing on Aus & New NBC in the US, while the recently created Container Cup is going to return for a second Zealand season in Belgium later this summer (and reportedly, the athletes are even calling up themselves to secure a spot among the contenders!). Europe Another trend we see emerging, is the public’s growing interest in operations of healthcare and other services that are in the frontline of fighting the virus, bringing access to those fighting it from both a professional as well as personal perspective. This kind of Asia programming can come in the form of an ob-doc, a documentary with a more scientific approach, or in a more popular setting of a reality show (e.g. in Belgium), giving its celebrity cast a chance to experience for themselves what real nursing involves. Latin America With the climb in online viewing numbers accelerated by the quarantine, it seems there's never a dull moment in the VOD space. Recent reports suggest that two of the biggest streamers in China may be planning to merge. China's Tencent, which operates streaming service Tencent Video, is looking into buying a major stake in the rival iQIYI from its parent company Baidu. If the deal happens - the two will have more than 200 million subscriptions combined – a subscriber base that would be bigger than Netflix! Also in streaming, HBO is moving to end brand confusion by scrapping the HBO Go service, as well as customers of its other stand-alone streaming offer HBO Now (which going forward will be called simply HBO) encouraged to migrate to HBO Max. Mobile-first video platform Quibi is reportedly hoping to further increase accessibility to the service, with the streamer said to be in talks with Roku and Amazon to include its app on the streaming devices. And finally, there are strong signals coming from ViacomCBS about its plans to expand CBS All Access premium video platform by doubling the number of hours of programming available, with a particular focus on attracting younger viewers, as well as strengthening the service’s sports offering. What's Next for TV Markets and Conferences? It’s almost four months since we have been learning to co-exist with the new reality and change our personal and professional habits accordingly.