Mediasia 2015 Official Conference Proceedings
Total Page：16
File Type：pdf, Size：1020Kb
MediAsia2015 Official Conference Proceedings ISSN:2186 - 5906 “To Open Minds, To Educate Intelligence, To Inform Decisions” The International Academic Forum provides new perspectives to the thought-leaders and decision-makers of today and tomorrow by offering constructive environments for dialogue and interchange at the intersections of nation, culture, and discipline. Headquartered in Nagoya, Japan, and registered as a Non-Profit Organization 一般社( 団法人) , IAFOR is an independent think tank committed to the deeper understanding of contemporary geo-political transformation, particularly in the Asia Pacific Region. INTERNATIONAL INTERCULTURAL INTERDISCIPLINARY iafor The Executive Council of the International Advisory Board IAB Chair: Professor Stuart D.B. Picken Mr Mitsumasa Aoyama Professor June Henton Professor Baden Offord Director, The Yufuku Gallery, Tokyo, Japan Dean, College of Human Sciences, Auburn University, Professor of Cultural Studies and Human Rights & Co- USA Director of the Centre for Peace and Social Justice Professor Tien-Hui Chiang Southern Cross University, Australia Professor and Chair, Department of Education Professor Michael Hudson National University of Tainan, Taiwan/Chinese Taipei President of The Institute for the Study of Long-Term Professor Frank S. Ravitch Economic Trends (ISLET) Professor of Law & Walter H. Stowers Chair in Law Professor Don Brash Distinguished Research Professor of Economics, The and Religion, Michigan State University College of Law Former Governor of the Reserve Bank, New Zealand University of Missouri, Kansas City Former Leader of the New National Party, New Professor Richard Roth Zealand Professor Koichi Iwabuchi Senior Associate Dean, Medill School of Journalism, Adjunct Professor, AUT, New Zealand & La Trobe Professor of Media and Cultural Studies & Director of Northwestern University, Qatar University, Australia the Monash Asia Institute, Monash University, Australia Professor Monty P. Satiadarma Lord Charles Bruce Professor Sue Jackson Clinical Psychologist and Lecturer in Psychology & Lord Lieutenant of Fife Professor of Lifelong Learning and Gender & Pro-Vice Former Dean of the Department of Psychology and Chairman of the Patrons of the National Galleries of Master of Teaching and Learning, Birkbeck, University Rector of the University, Tarumanugara University, Scotland of London, UK Indonesia Trustee of the Historic Scotland Foundation, UK Professor Sing Kong Lee Mr Mohamed Salaheen Professor Donald E. Hall Director, The National Institute of Education, Director, The United Nations World Food Programme, Herbert J. and Ann L. Siegel Dean Singapore Japan & Korea Lehigh University, USA Professor Sir Geoffrey Lloyd Mr Lowell Sheppard Former Jackson Distinguished Professor of English and Chair of the Department of English Senior Scholar in Residence, The Needham Research Asia Pacific Director, HOPE International Institute, Cambridge, UK Development Agency, Canada/Japan Professor Chung-Ying Cheng Fellow and Former Master, Darwin College, University His Excellency Dr Drago Stambuk Professor of Philosophy, University of Hawai’i at of Cambridge Manoa, USA Fellow of the British Academy Croatian Ambassador to Brazil, Brazil Editor-in-Chief, The Journal of Chinese Philosophy Professor Keith Miller Professor Mary Stuart Professor Steve Cornwell Orthwein Endowed Professor for Lifelong Learning in Vice-Chancellor, The University of Lincoln, UK Professor of English and Interdisciplinary Studies, the Science, University of Missouri-St.Louis, USA Osaka Jogakuin University, Osaka, Japan Professor Gary Swanson Osaka Local Conference Chair Professor Kuniko Miyanaga Distinguished Journalist-in-Residence & Mildred S. Director, Human Potential Institute, Japan Hansen Endowed Chair, The University of Northern Professor A. Robert Lee Fellow, Reischauer Institute, Harvard University, USA Colorado, USA Former Professor of English at Nihon University, Tokyo from 1997 to 2011, previously long taught Professor Dennis McInerney Professor Jiro Takai at the University of Kent at Canterbury, UK Chair Professor of Educational Psychology and Co- Secretary General of the Asian Association for Social Director of the Assessment Research Centre Psychology & Professor of Social Psychology Professor Dexter Da Silva The Hong Kong Institute of Education, Hong Kong Graduate School of Education and Human Professor of Educational Psychology, Keisen University, SAR Development, Nagoya University, Japan Tokyo, Japan Professor Ka Ho Joshua Mok Professor Svetlana Ter Minasova Professor Georges Depeyrot Chair Professor of Comparative Policy, Associate Vice- President of the Faculty of Foreign Languages and Professor and Director of Research & Member of the President (External Relations) Area Studies, Lomonosov Moscow State University Board of Trustees Dean of the Faculty of Arts and Sciences, The Hong French National Center for Scientific Research Kong Institute of Education, Hong Kong SAR Professor Yozo Yokota (CNRS) & L’Ecole Normale Superieure, Paris, France Director of the Center for Human Rights Affairs, Japan Professor Michiko Nakano Former UN Special Rapporteur on Myanmar Professor Johannes Moenius Professor of English & Director of the Distance Learning Center, Waseda University, Tokyo, Japan Professor Kensaku Yoshida William R. and S. Sue Johnson Endowed Chair of Professor of English & Director of the Center for the Spatial Economic Analysis and Regional Planning Professor Brian Daizen Victoria Teaching of Foreign Languages in General Education, The University of Redlands School of Business, USA Professor of English Sophia University, Tokyo, Japan Fellow of the Oxford Centre for Buddhist Studies Ms Linda Toyo Obayashi Senior Mediation Officer, The World Bank Group Professor Thomas Brian Mooney Washington DC, USA Professor of Philosophy Head of School of Creative Arts and Humanities Professor Arthur Stockwin Professor of Philosophy and Head of School of Founding Director of the Nissan Institute for Creative Arts and Humanities, Charles Darwin Japanese Studies & Emeritus Professor University, Australia The University of Oxford UK The Asian Conference on Media & Mass Communication 2015, Kobe,, Japan Official Conference Proceedings ISSN: 2186 - 5906 © The International Academic Forum 2016 The International Academic Forum (IAFOR) Sakae 1-16-26-201 Naka Ward, Nagoya, Aichi Japan 460-0008 ww.iafor.org Table of Contents 12043 News Framing of the Typhoon Haiyan Disaster Coverage: A Comparative Study of the Philippines Inquirer and the Wall Street Journal News Sites Lim Lai Hoon Tan Ching Mei Ngoi Kok Shen pp. 1 – 22 13546 Internet Users Attitudes towards Online Targeted Advertisements Mustafa Sait Yildirim pp. 23 – 30 14288 From Censorship to Rating System: Negotiations of Power in the Thai Film Industry Jutatip Thitisawat pp. 31- 38 15720 My Own Little Television: Implications of the Conflation of Internet Broadcasting and Television Broadcasting in the Korean Context Min Joo Lee pp. 39 – 49 15823 Covering Genocide Trials: The Discursive Position of Genocide Victims in Cambodia Rob Leurs pp. 51- 57 17471 The Role of Community-Based Media in Strengthening and Promoting Community Identity: A Case Study in the Thai Public Sphere Pisapat Youkongpun pp. 59 – 69 17675 Mobile Telephony for Community Networking: A Study of Thai, Rohingya and Hmong Communities in Multicultural Australia Natcha Krisneepaiboon pp. 71 – 82 17777 Shumang Leela - A Platform for Cultural and Development Communication Discourse Machunwangliu Kamei pp. 83 – 90 17783 Government Officials Perceptions of Public Relations in Indonesia Syauqy Lukman pp. 91 – 101 18465 Socio-Political Influence on The Ideologies in Daniel Craig's Bond Films: The Power that Lies Within pp. 103 – 111 Sarah Kelley 18676 Police-Community Relationship in Kuwait: Public Relation Approach Talal M. Almutairi pp. 113 – 129 18970 Insights into the Coverage of the Fukushima Nuclear Crisis in Japan's English-Language Newspapers Carey Finn-Maeda pp. 131 – 140 19173 Advertorials as a Public Relations Tool and its Impact on Newspapers and Readers Annette Stephen Raj Kishore Patra pp. 141 – 159 19208 The Undercurrents of Media Convergence and Development of Viewers' Gratification to News Consumption Taksina Chai-ittipornwong pp. 161 – 171 19244 Critical Discourse Analysis of Thailand's Film Acts (B.E. 2473 and B.E.2551) Goppong Khunthreeya pp. 173 – 180 19359 Power and Silence: Australian Media Portrayal of Israeli and Palestinian Casualties during the Gaza War of 2014 Mayyada Mhanna Debbie Rodan pp. 181 – 195 19361 The Relationship Between Social Support and Self-Esteem to the Self- Disclosure of Social Media on Older Adults Shu-Yin Yu pp. 197 – 208 19393 Panic in the Peninsula: A Case Study on the Religious Model Reporting Style and Mediated Moral Panics in Malaysia Azmyl Yusof pp. 209 – 219 19400 Rise of Media Technologies and Emergence of a New 'Political' Popular Culture in South Asia Rachna Sharma pp. 221 - 233 19418 National Identity or Cultural Opposition: News Media Discourse about Controversial High-School Curriculum Guidelines Event in Critical Discourse Analysis Yi-Hsiu Chen pp. 235 – 242 19430 Emotions that Constitute Daily Pleasure in Music and Pictures: Intensity and Modality Specific Features Johanna Maksimainen Suvi Saarikallio pp. 243 – 250 19444 Media and Human Rights: India’s North East in National India Media Athikho Kaisii pp. 251 – 263 19548 Friends with Benefits: A Discourse Analysis on Framing US-Philippine Relations through the Coverage of the Enhanced Defense