J. WVLTER THOMPSON COMPANY NEWS VOLUME XXIV, NO. 24 FOR STAFF MEMBERS ONLY JUNE 20, 1969

You can still call us "Irving," says Irving Trust 1969 tv campaign continues to Corporate print campaign presents a lively new image make friends with the consumer NEW YORK—As lively as the TV image Time and The Wall St. Journal are un­ NEW YORK—Irving Trust has proven of Irving Trust as a friendly bank, con­ doubtedly already aware of the refreshing that bankers don't have to be stuffy by cerned with the average man's interests, is new image that Irving Trust is creating in definition. Last year, in an effort to appeal the new 1969 corporate print campaign the business world. to the man on the street to generate more focusing on the businessman's interests. Says associate creative supervisor Santo retail business, the Irving Trust Company, Here, again, Irving Trust is involved in Pulise, "These print advertisements were a JWT client since 1908 and in the bank­ a dramatic departure from normal bank created in the same vein as the television ing business since 1851, departed from advertising. Readers of The New Yorker, commercials. They use art nouveau to give usual banking advertising with a series of an entirely different, contemporary look to If passple ...as i. manriim ....las la...... thai lashm ,1 .'.in help .am keep mt Ilia long-liastinK the bank." Artist Jacqui Morgan came up humorous spot television commercials. .: iiaa.il. Lisa, mis lit la . i. .a ilitairccn. usital Iimppm s sitla of lh. st.itislt.ail pit-lure. Tims', not a l.a.l idea fat eorporations shut are llth ISirju.i.ili l''ili.iiita.ilr.]iiii,.haK Department .i.ae.'eaiiiii,l..l .alhia. with the vivid tableaux that present a re­ I amsidet : ..I th. Ift.oSMI nnae.a s susttl W.srl.l SS'a help them in ilruii-iln; up an I'lTtsstiss- Those commercials focused on newly SS... II it.a.a r.l I..,., lass, lisaal flaaeOSS atipitsitloi] prutfrant SS'hySlTi inpanif. Iiasulaaal neser trail, took Play rraaiehniakrr ha UearatjSe. potential t freshing and unusual view of Irving Trust installed, time-saving customer services. .1 good look IIS Ihiaeselieis lot alone Shalt inn aid. .t Act aa a confidential intermediary. And ad The, never riasllj- had tin orsjusizaal plan to Oh phi-inr. and Sslt'" I"""... on har aim helter-skelter into.. l.a Hie, to the modern businessman, who has seen Each commercial emphasized innovative lliiuikht sans opportunity. an-h. tii.ttst'"' retail services—Personal Banking Centers If you're Unnkine merger. Hi. tliama's at,' his share of conservative bank advertise­ for one-stop customer transactions, Instant ments. The aim of these advertisements is Deposit Boxes, additional windows open to attract readership and interest in the during the lunch hour, uniformed speed bank's national and international services. guides to greet and usher customers to the Thus far, even though it's early in the cam­ fastest-moving lines—yet emphasized these paign, it seems safe to assert that Irving selling points with a smile. Last year, a Trust has created a stir! guru and a sheep dog headed the casts Posters wanted who acquainted the general public with these time-saving banking devices in the Account representative Sam Leddy re­ spots (see JWT NEWS, April 19, 1968). ports that the Bank has received many letters from college students, requesting Continued in '69 reprints of the advertisements in poster The spots proved so successful that the size. "The artwork," he states, "livens up format is being continued in a new 1969 the print campaign considerably." The series of the campaign. Once again, the idea of the colorful art nouveau format commercials use humor to focus on the accompanied by dramatic but informative important sales points. This year, bank headlines, like "One out of three cor­ robbers tote "violin cases" into the bank, porate marriages ends up on the rocks," only to be greeted warmly and ushered was generated in the Don Ayers creative efficiently through the bank's speed lines. group. "They felt, and the account team Their request for "money" is answered .112 ha. .. aaJMSf/. agreed," Sam continues, "that the new by a loan officer. A few whirlwind seconds series would speak to businessmen in a later, as they are ushered out the door, dramatically different manner than our they are given the friendly Irving Trust Artist Jocqui Morgan designed the graphics for former 'calling card' advertisements." The calling card: "Trust is our last name, but this print advertisement for Irving Trust, a dra­ earlier campaign had used the concept of you can call us Irving." Or, similarly, the matic visualisation of the headline which writer "what happens when you pair up a dy­ Paul Solovay created. This advertisement, the first commercial "Girl Watcher" features a man in the corporate series, has appeared in The namic customer like TWA (or Revlon, (Continued on page 2) Wall St. Journal, Time and The New Yorker. (Continued on page 2)

"Girl Watcher" 20 seconds color film

MAN: ... 17 honey blondes ... 11 INTERVIEWER: Sir . . . you're the MAN: The Irving Trust. ANNCR: (V.O.) Trust is our last name brunettes ... 4 redheads . . . and world's fastest girl watcher? INTERVIEWER: Because . . .? but you can call u$ "Irving." MAN: That's mel MAN: . . . you've got the fastest INTERVIEWER: And your bank? service . . . shorter lines . . . quick loans. I get more time to watchl Hey nowl You can still call us "Irving," says Irving Trust (Cont.) 1969 tv campaign continues to Corporate print campaign presents a lively new image (Cont.) make friends with the consumer etc.) with a flourishing bank like Irving direct approach for a very select target (Continued) Trust." The new headlines are equally at­ audience—men with $500,000 or more who chooses Irving Trust over other retail tention-getting and, combined with the they want managed by Irving Trust's in­ banks because the fast lines and quick distinctive art nouveau technique, provide vestment bankers. One advertisement service gives him "more time to watch the a new look and new voice for 1969. shows a board room set up for a portrait pretty girls outside the bank." (See page What's more, each ad focuses on a session, minus the board! The copy ex­ one.) specific banking problem to demonstrate plains that the "money-makers" (not in­ One minute and twenty-second television Irving Trust's wide-ranging business experi­ vestment bankers or money managers) are announcements broadcast the same "time- ence. As the logo says: "We back you up absent because they were too busy work­ saving" message. The world's fastest talker with "more than money." ing on their customers' portfolios to make and the world's fastest-playing fluegelhorn Another aspect of the campaign which it to the photo session! Even financiers ap­ musician slow up only long enough to tell has had a shift in emphasis is the advertis­ preciate a selling message with a smile, be­ the consumer why they naturally bank at ing for Irving's Personal Trust service. lieves the account team. the world's "time-savingest" bank. These ads use understatement and a very Reports account supervisor on Irving Trust, Bob Lilien, "The Bank's entry into More new business spot television has produced tremendous Firestone and Bausch & Lomb gains in awareness. Irving Trust's retail assigned in the U.S. sales in 1968 grew dramatically, and not just coincidentally, with the appearance of NEW YORK—The Firestone Tire and the new campaign." Word-of-mouth re­ Rubber Company has appointed JWT to sponse, in banking circles and with the handle its advertising here in the U.S., general public to the bank's now famous an expansion of the services of JWT of­ theme line has been equally enthusiastic. fices which handle Firestone in interna­ All of which goes to prove that a bank tional markets. JWT will be responsible like Irving Trust can talk sound business, for all the programs for automobile, truck without being devoid of a sense of humor. and tractor tires and diversified products. JWT credits Baush & Lomb has named JWT to handle its consumer products. The Roches­ Responsible for the transformation of ter, New York company markets the Ray- Irving Trust into the warm, friendly face Ban line of sunglasses in addition to tele­ that it now presents to the consumer is scopes, spotting scopes, magnifiers and the creative group headed by associate binoculars. creative supervisor Don Ayers. Writers were Don and Paul Solovay, associate creative director (art) Santo Pulise, pro­ Three for Madrid ducer Howard Epstein. The production house is Screen Gems, with Howard Ham- MADRID—During the first half of 1969, berg producer. Continuing the 1969 cam­ JWT-Madrid has welcomed three new ac­ paign along the same humorous lines are counts. Ben Allen, Bob Peck and Bob Wilson, Lux Toilet Soap was assigned by Lever copywriters; Hollis Cheverie, art director. NO ONE COULD MAKE IT—to this picture session, as the Irving Trust Personal Trust advertisement Iberica, in addition to Sunsilk hairspray Traffic man is Charles Gade. The account explains. Money-makers begged off from the and shampoo presently handled by the of­ team consists of: Bob Lilien, account su­ photograph—too busy at work on customers' fice. Kanfort liquid shoe polishes, Hurra pervisor, Sam Leddy, account rep. portfolios! liquid and aerosol spray upholstery clean­

W* have .1 branch office in l-.mi.un ai ers, and new products were assigned by -enisim.- ..Hi,.-- in IN.nt! Kong Anil u.iJ.-iln•[• M. it), P. .in nthi-r leading world h.-nk. «i lo.ni.-s. tin- liitf-rruitional < i.nintem.d Kanfort America, a Spanish company h.i- mon III.in dniilili-ii imd i. IUV ;, I kink [.unit. il. li.M.lsnisirt.T.i! in l^iiidon. it Sfi.1 union. •pecta-fae* in medium-term financing. Anri today mini- iti.m rvrr mi.liin So. wherever in lh. vinrld ytiu *i' upptu-t unity owned by Boyle-Midway Division of panii*« nrvrt .1 riiu.tin.itirmiiJ hunk. A for your ei.ni|i..n\. we'll IH- tiler, tn help you. km in. il. v..... •round th*- m-rld. ir kno wtorfjfe of the country. American Home Products. JWT-Madrid l.ik.-11-t...i.'TVu.it also was named to handle General Elec- trica Espanola record players and b/w television sets.

Two to Canada Parker Pens added to roster DON MILLS, Ontario—JWT-Canada has been appointed as advertising agency for Parker Pen Co. Ltd., Don Mills, Ontario, effective Sept. 1, 1969.

Moncton Broadcasting assigned to JWT-Toronto TORONTO — Moncton Broadcasting Limited has anounced the appointment of JWT-Toronto to handle its advertising. The assignment includes all of the mar­ keting, advertising and promotion pro­ M IfstVl.NG TRUST COMPa\aNY'a."^ slsMiZ SSsSH -aaaa. ^^5 saa^s..™ fjfeM grams for CKCW-TV, its satellite stations ART NOUVEAU SERIES—creates a bold new look for Irving Trust's corporate image. The two advertise­ in Campbellton, North Shore, Newcastle ments above are part of the 1969 print campaign series for this division of Irving Trust. and Saint John/Fredericton. BMRB hits the right note with BARS LONDON—The British Market Research six major record companies to discuss the singles charts most often guaranteed more Bureau has taken the plunge into show chart compilation techniques used in Great sales and more bookings for the talent, it biz and the pop music world may never Britain." was alleged that the whole system was be the same again. Until that time, there were three dif- open to illicit methods. By applying a computerized charting To explore new possibilities, four of the system to the "ups and downs" of pop record companies put up money for music sales, BRMB has come up with a BMRB to make a study of the system. As new cheat-proof record chart that is sup­ a result of the study, BMRB was commis­ plying the British record industry with ac­ sioned to compile a new chart system, as curate weekly results. a neutral body. First project of its kind Here's how it works. The charts are compiled from the sales This marks the first time that an inde­ figures for the previous week, as obtained pendent market research organization has from 300 record shops spread throughout been responsible for a project of this kind Great Britain. Each shop is sent a diary and BMRB's Peter Meneer was asked to every week (kept by the cash register), in explain how the system worked to the In­ which the serial numbers of record sales ternational Music Industry Convention are recorded. (There are some 8,000 titles held in Nassau, The Bahamas, recently. and 40,000 sales a week involved in this On his way back to London via NYO, 300 sample.) When the stores close on Peter outlined the operation for JWT Peter Meneer Saturday, the diaries are mailed to BMRB NEWS. where the serial numbers are put on to "It all began back in 1966 when the ferent record charts being compiled, all of punch cards on Monday. The cards are Sunday Times ran an article in which a which had technical limitations. For ex­ fed into a computer and the chart is born record company questioned the absence ample the compilations were based on less on Tuesday! of one of their LP's from the charts, in than a hundred retailers and relied on their spite of its high sales. As a result of the memories for the total of a Veek's sales. Tight security article, BMRB called a meeting with the And since a spot in the top 50 on the "Our security measures are somewhat hysterical," explains Peter Meneer, "but Fourth international seminar held in the Netherlands they insure the validity of the charts." Only staffers directly involved with the NOORDWIJK, The Netherlands — The project are admitted to the room where the fourth JWT international seminar was held charts are compiled and the key punch in this small, seaside town near Amster­ operators are rotated each week. For the dam, May 14 to May 18. Singles chart, only half the shops' returns Thirty-five participants represented are used each week—and a different half eleven countries where JWT has offices. each week. As a double-check, 50 shops For the first time, non-Europeans attended that are not on the sample—and a dif­ from New York and Latin America. ferent 50 each week—are rung up to ver­ The purpose of the international seminar ify the new chart entries! is to create a better understanding of the And with the increase from 100 to 300 international scope of JWT operations. To retailers, it now costs three times as much Above a group is briefed on the Kraft case by meet that objective, the seminar exposes Malcolm Mitchell, r. Not all meetings were held to "buy up" a particular Singles record to members to a philosophical and opera­ push it up on the charts. in conference rooms though. Even the beach (be­ tional orientation of the way Thompson low) provided a working environment. approaches its work; it updates and ex­ Name a musical pun? pands each individual's knowledge of vari­ Named the British Analysis of Record ~' ous aspects of business—in his specialty Sales, or BARS, the new system has and outside his field; it gives staffers a proven a great success. Doubters initially •r*' t chance to meet and become acquainted with thought that a computerized charting sys­ their international working counterparts. tem would slow down movement of the How does the international seminar put chart positions, but, on the contrary, the i*y these aims into action? In four days time, movement has been more rapid and sensitive than on the traditional charts. \\mWfe:-'±-PI M^ w the staffers met, got a briefing from Don Johnston, vice president Europe, divided Most important, the new system has re­ into working groups and made major ceived substantial backing: for 25% of the presentations on hypothetical international operation BBC has acquired exclusive advertising problems assigned to them. transmission rights, for another 25% In addition, they heard remarks from Record Retailer has exclusive press rights an invited client at a symposium and on (which they sell), and the balance is sub­ the last day, each of the five groups pre­ scribed by twelve record companies. sented marketing and creative strategies Now, Great Britain keeps tuned in and for a competitive case study problem. turned on with BMRB.

At right all the speakers and parti­ cipants pose for a group shot. Above, those attending listen to a representative symposium. At the dais, I. to r., are Johan von Rossum, JWT-Amsterdam; Carl Folckes, Unilever; Jaap Rijk, JWT-Amsterdam; Don Johnston, vice president- Europe; Bob Doyer, manager of JWT-Amsterdam and Brussels and (not visible) Jon Brand, creative director, JWT-Copenhagen. NYO staffer writes of unusual approach to business Profile: Dr. Jane Templeton NEW YORK—"Plan a Fight today." societies, with their emphasis on civilized NEW YORK—Dr. Jane Templeton, That's the newest theory for corporate behavior, is to supress it." JWT's newest magazine columnist (see vigor. However, Jane stresses that one must adjacent column), has been senior proj­ It replaces the old maxim, "Curb Your structure angry outbursts so that bitter ect director in the NYO Creative Re­ Temper." aftermaths are softened or even eliminated. search Unit since last year. She received Proponent of the theory that the ability In her article, Jane tells how this can be her MA and her Ph.D in psychology to fight and the capacity for rage are es­ accomplished. She sets forth ground rules from the University of sential to the survival of an individual is which apply to marital spats but also can Chicago. For eight Dr. Jane Templeton, senior project direc­ be used in corporate situations. She cites years she worked on a tor in NYO creative research unit. these propositions: National Institute of In addition to her duties at JWT, Jane 1. Fighting is interpersonal communi­ Health Grant for re­ has been asked by the editors of Sales cation. search in the area of Management to start a new column in the "It increases the solidarity of relation­ "Psychic Factors in magazine and this she has agreed to do ships by making each person aware of Hearing Loss." From with the advice and guidance of Bill Weil- the problems of the other." there she went into bacher, head of JWT research. Marketing Research at 2. Fighting is a catharis. The purpose of the column is to give Needham, Harper & "It clears the mind of harbored grudges SM readers a psychologist's insights into Steers and then to In­ and permits the interaction to proceed." Jcme Tem |e,on marketers' problems. terpublic in Chicago P Jane received her MA and her Ph.D in 3. Fighting is informative. as a VP and Research director. psychology from the University of Chicago "It uncovers new material." "Advertising commands more public and was awarded a federal grant to study Jane continues by outlining some of the attention than any other field, politics the psychological aspects of communica­ rules of fighting which might be applied possibly excepted," says Jane. "If one tion. to a business situation. This includes clari­ is creative enough to go somewhat be­ It is from this background that she be­ fying the issues, letting those concerned yond the primary responsibility (which gins her first column in which she says know your gripes, making an appointment is still selling soap), it should be pos­ that, "Rage in man is as natural as breath­ to fight, and keeping the fight specific. sible to contribute to the public weal ing, and almost as necessary to his well- The complete article is in the June 15 (information, attitude, influence, etc.) being, yet the tendency in most advanced issue of Sales Management. with whatever talent is left over."

Two JWT-Caribbean TV productions, "El Show Ford" (client: Ford Motors- Caribbean) and "Impacto '68" (client: Phillips Puerto Rico), have received joint awards from the Bishops of Puerto Rico and the Center for Social Commu­ nication Media. "El Show Ford" was honored as the best family program on Puerto Rican TV and "Im­ pacto '68" was noted for its originality and its presentation of "the fine talent of Puerto Rican Compton S. Jones (I.) a JWT-Washington alumnus youth." Shown with Arch­ and outgoing president of the Washington, D.C. bishop Luis Aponte Mar­ Chapter of the Association of Industrial Adver­ tinez are: (I. to r.) Jose tisers, hands over the official charter to JWT- Montilla, Ford account rep; Washington manager Bert Bartlett, new president Raul Godoy, Ford account of the organization. The members of the group supervisor; Elliott Eaves, are advertising, PR and marketing executives manager of JWT-Carib­ whose interests lie in the industrial and trade bean, and Armondo Noel, creative director. areas of marketing. Bert is also wearing another hat, having been elected secretary-treasurer of the Chesapeake Council of the Four A's. The JUVT Scene

BRUSSELS FORD AD WINS RIZOLLI SILVER PRESS AWARD. From left to right: Marcel Bouhon, creative director — Henk Povee, copywriter — John Holbrow, art director—Jos Kerstens, Ford Advertising KELLOGG INTERNATIONAL. Dr. Yaro Ribeiro coordinator — Armand Gandra (center), of the University of Sao Paulo, Berre, Ford manager mer­ Brazil, meets in New York with John Rost and chandising department, Mayburn Koss of JWT's Public Relations Depart­ pose with the Rizolli ment to discuss Kellogg International's nutrition award reported in the conference to be held in Prague, Czechoslovakia, June 2 issue of JWT August 30. Dr. Gandra, along with 10 other mem­ News. The award was bers of the Kellogg Nutrition Council, will partici­ given for the Ford Christ­ pate in the meeting which is part of Kellogg's mas advertisement, "Don't year-round international publicity program oper­ spoil her Christmas—drive ating in 26 countries through 14 JWT offices. safely!" iii iiiiiiiM iiiilllnii IliiMyirn J. WALTER THOMPSON COMPANY JWT New York News NEWS June 20, 1969 FOR STAFF MEMBER? ONLY

JWT's Mari Hayes receives award for her contribution to advertising

On May 14th. at the Hotel Commo­ chamber music concerts to Washington V/alter Thompson. When I first walked through our dore, Mari Hayes. JWT copy group head Square Park, member of the Board of Di­ grilled iron gates, I thought, "Ah-ha—peace at on Miles, received the Silver Medal "for rectors of WAIF, part of the citizens' com­ lastl Now I'll settle into staid security for a change." outstanding work as a member of the ad­ mittee at her eight-months-out-of-the-year Wow! Did I have my mind changed for me! vertising community" from the Advertis­ home. Fire Island. Mari still finds time I've found JWT, my home away from home, to be ing Women of New York. an exciting center of change. Flexibly structured, for another community concern—JWT's we swing with the times. I guess we ought to know Why was Mari singled out as this year's Program Brother, particularly the Rodney how to swing, we've been doing it for 105 years! winner? A quick glance at Mari's life-style. St. project. She has worked on the pro­ her career, her contribution to her profes­ gram from its inception, because she feels sion and her community reveals all the the vital importance of "doing something In closing, may I have just a minute or two reasons that qualify her many times over meaningful to help prevent civil disorders." to emphasize something I'm sure you all feel—the for the award. importance of the agency role in our rapidly chang­ To begin with, Mari does not believe in An "extra-ness" of spirit ing society—our role as a responsive and responsi­ All of these activities help form a pic­ ble part of the business establishment. the "super-star" role in advertising. Of At J. Walter Thompson, our Ad Council efforts vital concern to her is the part that others ture of Mari Hayes—her dedication to her are well-known—the Red Cross, the United Fund. have played in making a campaign suc­ profession, her sense of involvement. Larry Not so well-known is our response to the appeal cessful. Says Mari, "I wouldn't be what­ from the President of the United States to try to ever I am if it weren't for the marvelous solve the problems of the hard-core unemployed. people I have known all along the way. We have a number of so-called "unemployables" Enthusiasm for life and caring for people now very gainfully employed not only in our New is the key to communication." York office but in our other offices in the United States. Each one is presently deeply involved in a Hard-selling copy Mari new learning process that includes on-the-job train­ ing and a living wage. It may be too early to Mari's enthusiasm and concern for peo­ Hayes predict that one day one of these men will be ple has proven strong impetus in creating president of J. Walter Thompson, but we can point copy that sells. Her people-oriented copy to some rather remarkable successes among men has a strong instinct for putting products with such painfully undernourished egoes that they right into the homes of the consumer. She did not believe they could do the tasks they are has added pzazz to many a campaign in­ in fact doing—and doing very well. cluding: Prince Matchabelli's Wind Song, We also have at J. Walter Thompson a program Aziza Eye Makeup, Chunky, Bit-O-Honey, D'Aloise describes the essence of Mari as called "Brother" which not only embraces our Unilever, Congoleum, and Scott. Presently, her "extra-ness of spirit." Nothing, he feels efforts with the so-called "hard-core" unemployed, Mari's pet project is Miles Chocks Vita­ is "too mountainous for her." Perhaps but also assists the University of the Streets, a group mins for children. Mari turns to the task this is because work, to Mari, involves of young men in Harlem who are doing beautiful people—the ever-changing key to com­ work with the young people in ghettos. There are of creating advertising for children from other phases of this program, some of which have 2-12 years with zest, saying, "I like to munication. bogged down in the frustrations and complexities think that our Chocks advertising con­ As the Silver Medal Winner, Mari was of the red tape involved. tributes to their fun and well-being." asked to speak and be a member of the We have made a joyful start at J. Walter Thomp­ AAF Spring Conference in Providence. son as many other agencies have; but there is so Contributions to advertising The keynote of her speech was "communi­ much to be done. The American Advertising Fed­ Mari has contributed to her profession cation and change." Here are some of the eration has within its ranks such vast powers of highlights: communication, that a truly concerted effort could in other ways ever since she first got into help bring about undreamed-of changes in our advertising, at Benton & Bowles. From society. 'here she went to Young & Rubicam and Sometimes I think kids today think they've dis­ 'hen on to supervise copy at SSC&B. Her covered change. involvement in advertising is not a 9-5 There's nothing new about change. A door by any other name . . . thing, for she has given encouragement to We live it from the second we're conceived to many a young copywriter, has addressed the second we take off again. college students on advertising and served Change. on various committees of AWNY. Change again. Between the first and second time I said Community involvement "change," everything changed just a little bit. Each Mari is equally involved in the commu­ of us—and the world around us. nity around her. She founded the Mari Hayes scholarship at NYU. which every We saw change happen but we didn't see. Where year awarded financial assistance to a young were we? woman from New Jersey who majored in Busy communicating. Dressed for the moment, advertising. That award was partly a nos­ in the new "wet look." Complete with black tights. talgic one, harking back to Mari's college Black clunkers. Hair cut by Ha. Eyelashes by Revlon. days when she was earning her way through Who knows what I'll be in tomorrow? NYU with scholarship support. It was al­ What with PORTENOY'S COMPtAINT, HAIR, I AM so at NYU that Mari "mistakenly stum­ CURIOUS-YEUOW and—elephant pants, bugle bled" into Prof. James Wettereau's history beads, multi-rings on our fingers (next rings in our classroom, rather than a scheduled journal­ noses?)—dachikis on our men . . . Mattress hairdos on our heads. You name it, we've got it. Sex, uni­ ism class. Prof. Wettereau later became sex—how to communicate in a world like this? Mari's husband. Now widowed, Mari's central interest today is her thirteen-year- old son, Jim. For the past 10 years, my office base has been The impetus behind bringing outdoor in the world's biggest and swingingest agency, J. (Cont.) is a work of art! New Arrivals

James McFadden Jim is working as a medial researcher on the Lever account here. A native of ft Baltimore, he nontheless chooses to call New York "home." Prior to coming to JWT. Jim worked in a pawn shop, as a control clerk at Manufacturers Hanover Trust Bank in N.Y.C, and as a super­ visor in the Health Insurance Dept. of the New York Life Insurance Company. At the latter company, Jim became involved in Vice President Humphrey's "Task Force Program."' The emphasis of the program was to encourage ghetto youths to get an education in order to qualify for better jobs. As a representative of the Task Force. Jim talked to elementary, junior and senior high school students, telling JACQUI MORGAN—free-lance artist, transforms a door into what may well be the discovery of the them in essence how they can make it: year. JWT's art editor, Dione Guffey, came up with a totally unique concept in home and office "stay in school . . . I'm a case in point." decorating—door designing. (Eventually, the door will be "hung" in some lucky staffer's office!) For A jazz enthusiast. Jim belongs to a non­ those JWTers with sharp eyes, look for the two large feet (including toes!) which are the basis of Jacqui's design, completed over a period of several days. profit group. Jazz Interaction Inc. He also enjoys sports (handball and track in particular) and is an avid reader of economic history and geography. Evenings, Classified Jim attends Pace College where he is ma­ joring in marketing. X2720.

APT. WANTED by girl who is tired of MONTAUK, HITHER HILLS—Six-room ocean Also welcome to: domineering roommates. If you know of some­ view apartment completely furnished. Sleeps 5. one, with a sense of humor and an apartment, For rent for season or part, call X2989 or Paula Berry (Auditing); Brenda Bareika, who is a female, please call X3374. evenings, 838-1374. Lindsay Everts (Broadcast-Buying); Albert 1968 FORD GALAXIE—for sale. Lime Gold, 2 FOR SALE—Charming Cape Cod. On land­ Knowle (Broadcasting-Est.-Spot); Louisa door, fast back, radio, heater, power steering, scaped lot. Top condition. Living room with two new snow tires. Excellent condition. Good fireplace, 3 bedrooms, sun porch. Great expan­ Craig. Eleanor Evans, Francena Hall (Data buy. Must sell. Asking $2,275. Phone 478-7632. sion possibilities. Desirable Valhalla, N.Y. Processing); Helen Byrne, Becky Friend, (9:00 am to noon.) schools. 40 minute commute. $38,000. Joe Urey, X3117. Patricia Floman, Bonnie Philip (Editorial); Peter Nielson (Mail. & Ship.); Veronica GOLF SCORE COUNTER—Wristwatch style YEAR-OLD BASSET HOUND—Male, AKC —Swiss made precision instrument. Double Cy­ registered, for sale. Tri-color, with good mark­ Paul (Media Bill. & Pay.); Charlene clops lenses enable checking opponent as well ings, affectionate, healthy. Needs home with Shanks (Media Plan. & Buy.); Randall Gib­ as yourself. $10. Please call X3556. children, plus yard or garden for play. Best bons (Reception); Nancy Goldenberg, offer or best home gets him. Call X2337. BARBEQUE THIS SUMMER—Don't slave over Karen Goldsmith, Robert Mitchell, Kath­ a hot stove. Sublet for August in 3-room MANHATTAN SUBLET NEEDED IMMEDI­ leen York (Representative); Alan Green­ ATELY—Anything from summer months to garden apartment. Mid-70's. $275. Call Jane, berg (Traffic-Mech.). X2737. a year or so. Must be furnished adequately, one or two bedrooms. Preferably within walking distance of JWT. Call X2337. CDS SPOT READING EXPOSURE METER— Births & Marriages with case, for sale. Excellent condition. $8.00. APARTMENT WANTED—in NYC for June- X2292. July-August for responsible single executive. Needs furnished efficiency or larger for his Born: A boy. Scott Hamilton, for Cormac H. SUMMER ON THE SOUND—Greenport area. personal use this summer. Call X2416. Ryan, Representative. l'/i acres. Beautiful view. Good beach, open deck, all facilities. Four bedrooms, furnished. 1967 MERCURY COUGAR—for sale. X R-7 390 Available July, August. $1000 per month. Call cu. ins., 4-speed stick, black leather interior, Pringle, PL 4-1234. X4073. racing green. $2,900. Call X3472. WESTCHESTER DUTCH COLONIAL — Pel­ PORTABLE TV FOR SALE—Zenith portable, ham, New York; 5 bedrooms and 2 baths on black and white, like new. List price $170. Will 2nd and 3rd floors, lot 75' x 125', great yard, sell for $100.00. Call X3176. or 261-8087. freshly painted white exterior, copper plumb­ ing, 10-minute walk to NHRR station for 35- CAR SALE—1968 silver gray Buick Skylark. minute commute; excellent schools; listed with Fully equipped including: air conditioning, agents at $56,500. Call X3772. power steering, disc brakes. 10,000 miles. Best offer. Call Connie, X3324 or after six, (212) PERSIAN CAT HOMELESS—Friendly, affec­ OL 8-2830. tionate, gentle jet black Persian cat with big yellow eyes needs GOOD home. Spayed and has all her shots. Best home, or best offer. APARTMENT TO SUBLET—Large 2V4 room X2825. apt. available for 7-month sublet starting FROM LONDON—Sid Caesar (center) jests wM. September 1. Then new lease. Luxury building, PLANNED YOUR VACATION0—JWTers have ten-minute walk from JWT. Rent $205.00 per been here and recommend this spot. Colonial hosts Ralph Young (left) and Tony Sandler on month. Call Gisela Keuffel, X2633. farmhouse on mountainside at Shrewsbury, Vt. Kraft Music Hail from London. Regular stars Fully equipped, near everything. $85/week. Judy Carne and Norman Wisdom also will be seee NEW TWIN BED—excellent condition. Owner For pictures and further information, please on the program, to be aired at 9 P.M., Wedne*- must sell. $25. Please call X3218. call X2616. day, June 25 over NBC.