Drinking, Prestige, and Power: Alcohol and Cultural Hegemony in Maji, Southern Ethiopia Abbink, G.J.; Bryceson D.F
Drinking, prestige, and power: alcohol and cultural hegemony in Maji, southern Ethiopia Abbink, G.J.; Bryceson D.F. Citation Abbink, G. J. (2002). Drinking, prestige, and power: alcohol and cultural hegemony in Maji, southern Ethiopia. In Alcohol in Africa: mixing business, pleasure, and politics (pp. 161-177). Portsmouth: Heineman. Retrieved from https://hdl.handle.net/1887/9640 Version: Not Applicable (or Unknown) License: Leiden University Non-exclusive license Downloaded from: https://hdl.handle.net/1887/9640 Note: To cite this publication please use the final published version (if applicable). Drinking, Prestige, and Power Alcohol and Cultural Hegemony in Maji, Southern Ethiopia Jon Abbink The sociohistorical study of alcohol use in the context of power relations and public policy has markedly increased in recent years, although much of it has focused on cross-cultural varieties of alcohol abuse or delin- quency (cf. Molamu and Manyeneng 1988; Molamu and Kebede 1988) and on ritual contexts (Karp 1980; Rekdal 1996). Predictably, the broad field of alcohol studies emerging since the early twentieth Century is grounded in the idea that alcohol use is inherently problematic, as some- thing associated with lack of self-control, unpredictable behavior and vi- olence (Heath 1987). Such qualifications are of ten part of a social process of ranking and distancing, and often applied by people to some other group than their own. Alcohol, apart from its potential for "generating trouble/' can be used as a thème to belittle, patronize and differentiate people, often in subtle ways. This happens especially when different kinds of beverages are accorded a different status across social and eth- nic groups in society.1 The Ethiopian case study presented in this chapter highlights cultural aspects of social inequality and ethnie stratification by tracing the ambiva- lent connections among alcohol, power and cultural dominance.
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