1 the Synergy in Green Persuasion Green Celebrity

Total Page:16

File Type:pdf, Size:1020Kb

1 the Synergy in Green Persuasion Green Celebrity Running head: CELEBRITY ENDORSEMENT IN GREEN ADVERTISING The Synergy in Green Persuasion Green celebrity endorsers in green advertising: a study of brand-endorser congruence effects in green advertising Juliane Blasche Student-ID: 10602135 Master’s Thesis Graduate School of Communication Master’s programme Communication Science Supervisor: Dr. Paul E. Ketelaar 30.01.2015 1 Running head: CELEBRITY ENDORSEMENT IN GREEN ADVERTISING Abstract This study examines celebrity endorser-brand congruence effects in green advertising on the ads’ effectiveness, compared to endorser-brand incongruence effects. In an experimental survey, 197 Dutch participants were exposed to one of two ads with a pre-tested, congruent (N = 100) or incongruent celebrity endorser (N = 97). Results infer that a pro-environmental celebrity endorser yields more favourable attitudes towards the ad, the brand, and purchase intentions compared to a non-green celebrity endorser. Contrary to expectations, environmental concern did not moderate these effects. Extending the match-up hypothesis to a novel match-up factor, greenness, the study demonstrated that a green co-branding strategy (pairing a green brand with a green endorser) creates more positive ad effects than a mismatch strategy (pairing a green brand with a non-green endorser). Classical match-up mechanisms seem to apply to green ads using celebrity endorsers. The synergy in green persuasion can be realised by employing sensibly paired, pro-environmental celebrities for green brand promotion. Findings of this study imply two things: firstly, using green celebrity endorsers, practitioners can augment endorser selection and branding strategies for green brand products. Secondly, pro-environmental celebrity endorsement may reach a wider share of consumers, thus paving the way to more eco-conscious consumerism. This is a pioneer study on endorser-brand congruence in green advertising, which contributes to and extends existing congruence research to the green ad realm. 2 Running head: CELEBRITY ENDORSEMENT IN GREEN ADVERTISING Introduction Imagine you want to buy a green, eco-friendly and sustainably produced product. At the store, you find one product advertised by Julia Roberts, and a comparable one by Paris Hilton. Would you choose the product advertised by Roberts, known for her pro-environmental conduct, or would you select Hilton’s endorsed product, despite her lack of green publicity? Celebrity endorsement is a popular marketing strategy, yet research has not assessed if celebrity endorsers with an environmental image positively affect the effectiveness of green ads. This study examines if green advertising benefits from pro-environmental celebrity endorsers, and if consumers’ environmental concern moderates the relationship. With a globally expanding green industry, marketing increasingly more green products generated a cluttered ad environment, which calls for new, efficient ad strategies. Until 2020, the international green business sector shall reach a value of 3.2 trillion Euros, thus offering eco- friendlier product choices, business prospects, and trending toward a pro-environmental industry and consumer culture (Berger, 2010). Green products are available across fashion, technology, cosmetics, or foods industries (Lee & Park, 2013; Winge, 2008). Green consumerism, preferring “environmentally friendly products” (Matthes & Wonneberger, 2014, p.116) grows as more people desire products for personal wellbeing, or become aware of their consumption’s environmental impact (Green & Peloza, 2014; Lee & Park, 2013). Marketers, always eager to fulfil customer needs, can establish new markets, build brand images, or boost corporate images by going green (Banerjee, Gulas & Iyer, 1995; Lee & Park, 2013). Green goods thus face annual increases of up to 73 per cent (TerraChoice, 2010), and require marketing to sell. Consumers expect companies to provide respective product information in green ads (Kong & Zhang, 2013). Hence, green advertising, promoting products with environmental qualities, keeps rising (Atkinson & Rosenthal, 2014): green ads decupled since the 1990s, and triplicated from 2006 3 Running head: CELEBRITY ENDORSEMENT IN GREEN ADVERTISING until 2013, leading to a cluttered ad environment and reduced ad effectiveness (Kong & Zhang, 2013). To overcome the clutter, marketers of green brands need new, attention-getting strategies. A yet non-investigated but suggested strategy is using celebrity endorsers in green ads (Atkinson & Rosenthal, 2014; Lee & Park, 2013; Minton & Rose, 1997). A celebrity endorser is a public figure that aims to transmit his or her image onto brands through advertising (Lee & Thorson, 2008). Celebrity endorsement is such a profitable marketing strategy that one quarter of all ads uses it today (Spry, Pappu & Cornwell, 2011). Principally, stars break the clutter due to their entertainment value, and the audience’s fascination, identification and familiarity with them (Erdogan, 1999; Fleck, Korchia & Le Roy, 2012). Using celebrity endorsers in green ads may thus succeed in overcoming the dense green ad clutter. Yet, selecting a suitable celebrity can determine an ad’s success or failure. The key is congruence: the brand and endorser have to make sense as an entity (Keel & Nataraajan, 2012; Stafford, Stafford & Day, 2002). To illustrate, studies show athletic celebrities are most effective endorsers for sports products (Lee & Thorson, 2008), while attractive stars are most persuasive for beauty products (Kamins, 1990; Till & Busler, 2000). Not every celebrity is thus suited for all types of endorsements. Matching relevant brand and endorser traits creates congruence, which yields positive brand (Hung, 2014) and ad attitudes, as well as purchase intent (Fleck et al., 2012). Applied to green advertising, if an endorser shares a brand’s green image, the crafted congruence may amplify the product’s selling point: its environmental value (Kong & Zhang, 2013). The endorser should thus have a pro-environmental image, in order to construct a green brand image (Minton & Rose, 1997). An eco-celebrity – a star using fame for green purposes, promoting green values, causes, or consumption (Alexander, 2013; Winge, 2008) – may be the most congruent endorser choice for green goods. Research hinted, but did not empirically assess, stars like Cate Blanchett or Harrison Ford as prime endorsers for green products, due to their 4 Running head: CELEBRITY ENDORSEMENT IN GREEN ADVERTISING environmental activities and publicity (Kong & Zhang, 2013; Spry et al., 2011). US actor Ian Somerhalder received awards for establishing environmental organizations and promoting green fan behaviour (Alexander, 2013). Contrasting, John Travolta advising the public to travel eco- friendly, but leaving in a private jet, created a rather non-green image (Alexander, 2013). Testing the impact of stars’ green image in green ads, this study employs an eco- and a non-green star. Though endorser selection is crucial, marketers must consider consumer traits (Erdogan, Baker & Tagg, 2001). Green consumerism grew with people’s rising environmental concern, one’s involvement with the environment (Kong & Zhang, 2013). Environmentally concerned and unconcerned consumers are henceforth also called green and non-green consumers. Most green ad strategies work best on green consumers, since they use all provided ad information (Atkinson & Rosenthal, 2014; Matthes & Wonneberger, 2014). Clearly, not every consumer is truly green, yet society needs a greener, sustainable consumer culture (Alexander, 2013; Kong & Zhang, 2013). Besides, with the upward green industry (Berger, 2010), practitioners require ad strategies that appeal to consumers of any environmental concern. Star endorsers may succeed, since they are entertaining, attention grasping, and can encourage green behaviours (Alexander, 2013; Minton & Rose, 1997). By looking at green ads more attentively, though, green consumers may study a celebrity’s brand suitability more critically, while non-green consumers may fail to do so. This study firstly strives to determine if green ads profit from green celebrity endorsers. Secondly, it assesses if environmental concern amplifies ad effects. The study sheds light on green ads’ potential to create a greener consumer culture, as well as celebrities’ potential to reach green and non-green consumers. Practitioners can exploit the knowledge obtained from this research to improve green branding strategies, and to successfully select brand-relevant endorsers. This study shall broaden congruence research to the green ad realm, assessing if a green endorser-brand match creates synergy effects, and thus persuasion. 5 Running head: CELEBRITY ENDORSEMENT IN GREEN ADVERTISING RQ1: In green advertising, how does a green celebrity endorser affect advertising effects, in comparison to a non-green celebrity endorser? RQ2: Does a person’s environmental concern moderate these relationships? Theoretical Framework The match-up effects of endorser-brand congruence in green advertising Advertising research regularly assesses the underlying mechanisms of effective endorser- brand combinations with the match-up hypothesis (Erdogan, 1999; Fleck et al., 2012; Lee & Thorson, 2008; Kamins & Gupta, 1994; Till & Busler, 2000; Törn, 2012). The match-up hypothesis stipulates that advertising effectiveness and persuasiveness can be increased if the endorser and brand are congruent (Erdogan et al., 2001; Lee & Thorson, 2008; Stafford et al., 2002). Congruence describes
Recommended publications
  • Celebrities Who Give Us Nightmares Reality Show Fame Can Be Lucrative (Just Look at Bethenny Frankel) but It Can Also Go Horribly Wrong
    Dorothy Pomerantz, Forbes Staff I write about Hollywood and run the Celebrity 100 List. BUSINESS 10/31/2012 @ 2:08PM Celebrities Who Give Us Nightmares Reality show fame can be lucrative (just look at Bethenny Frankel) but it can also go horribly wrong. Spencer Pratt made a splash with his villainous performance on The Hills, but since then his career hasn’t work out quite like he had hoped. Instead of writing books, starting a fashion line and producing more TV, Pratt ended up standing by Heidi Montag’s side while she underwent multiple plastic surgeries to turn herself into the world’s saddest living Barbie doll. Perhaps that’s why the public sees Pratt as the creepiest Just in time for Halloween, here are the celebrities who creep America out the most, based on survey celebrity out there, according to E-Poll Market data from E-Poll Market Research, whose E-Score Research. E-Poll’s E-Score Celebrity service ranks more Celebrity service ranks more than 6,000 celebrities on awareness, appeal and 46 different personality than 6,000 celebrities on public awareness, appeal and 46 attributes. Its survey results show that in different personality attributes. When asked to rate Pratt, Hollywood, no one is as scary as reality show stars. 49% of survey respondents said they found him creepy. Another reality star who creeps us all out: Courtney Stodden. The teen is best-known for marrying 50- year-old actor Doug Hutchinson when she was only 16. Somehow, these two are still getting publicity. Maybe it’s because of the way Stodden dresses.
    [Show full text]
  • BODY TYPE: TYPOGRAPHIC TATTOOS Or HOW I BECAME a TATTOO EXPERT WITHOUT REALLY TRYING
    BODY TYPE: TYPOGRAPHIC TATTOOS or HOW I BECAME A TATTOO EXPERT WITHOUT REALLY TRYING By Ina Saltz, author of “Body Type: Intimate Messages Etched in Flesh” (Abrams Image, 2006) MY INVOLVEMENT WITH THE WORLD OF TATTOOS began in the most unlikely of ways. I was traveling cross-town on the M86 bus when I spotted an interesting-looking young man with a large text-only tattoo on his right forearm; it spelled out “happy” in a typeface which I instantly recognized as Helvetica. The fact that it was in lower-case letters and so tightly kerned that the letters were touching was especially intriguing to me as a designer and a typophile. I had never seen a tattoo quite like this one—sans serif! Not being in the habit of talking to strangers in New York City, I debated mightily before approaching him...but my curiosity finally got the better of me. “Are you a graphic designer?” I asked. Why, yes, he was. “And would you mind if I took a photo of your tattoo to show my students? I teach typography at City College.” No problem. I whipped out my digital camera and managed to get one shot and to grab his proffered business card before I jumped off at my stop. That evening I uploaded the photo and went to the Web site on his business card to send him the image with a proper thank you message. Imagine my astonishment to find our entire conversation recounted on his blog! As often happens when encountering something new, having seen one typographic tattoo, I now started to see them everywhere (it was August and a lot of skin was visible).
    [Show full text]
  • Abstracting Taiwan's Natural Environment
    S T Y L E 生活時尚 15 TAIPEI TIMES • WEDNESDAY, MAY 27, 2009 [ ART JOURNAL ] PHOTO: BLOOMBERG Abstracting Taiwan’s natural environment The Yeh Chu-sheng solo exhibit at Leisure Art Center provides a brief introduction to the artist’s oeuvre and the genre of abstract art BY NOAH BUCHan Back STAFF REPORTER CONTINUED FROM P14 Although he has a local hip-hop posse, D12, that he remained loyal to (and produced) when he grew famous, he hardly raps about friends or bstract art is notoriously the action above the water’s community; Eminem and Slim Shady are loners, difficult to appreciate surface. A small bird balances estranged from virtually everyone. Relapse plays because it dispenses with on the edge of a thick blade of like the work of someone who’s been long isolated, realism in favor of dark grass that seems to have seeing only his family, his pills and a TV; it’s not as nonrepresentational exploded from the center of a funny as past albums. Aexpression and often requires a pod in Flower · Zen (4) (花 · 禪 Both Eminem and Dr Dre thought hard deep understanding of an artist’s 4). The painting, which is the about how Eminem should re-emerge. And both psychological or emotional state. only representational canvas concluded that the world wanted more Slim Shady. Although Yeh Chu-sheng’s (葉 on display, is reminiscent of “I talked to my son about it,” said Dr Dre, “and he 竹盛) oil and acrylic on canvas Chinese flower-and-bird painting was like: ‘The kids want to hear him act the fool.
    [Show full text]
  • Coursebooks and the Curse of Celebrity
    4 The Guardian Weekly 21.05.10 Learning English Coursebooks and the curse of celebrity Opinion Lindsay Clandfi eld When we teach English as an inter- national language, what are we also teaching? As language teachers we are in a curious and unique position. We do not have a fi xed subject in the same way that the history teacher teaches history or the geography teacher teaches geography . The language teacher teaches grammar, vocabulary, reading, writing, speak- ing and listening skills, but these are all “how”. They are not “what”. Language teachers are cursed with no content, but also blessed because everything can be our content. Is the “what” we teach culture? Language and cultural studies used to be seen as inseparable. If you learnt English you learned about British people, their way of life, their literature and cultural history. If you were studying American English then you would learn about the US . However, with the rise and recogni- tion of English as an international language, we are faced with the reality that English is no longer the Lindsay who? Hollywood actress Lindsay Lohan attracts photographers’ attention, but for how long? Chris Polk/AP property of the British or the Ameri- cans . Some have even gone as far as look at major international course- that well known. I’ve met many educators’ ideas of what education is to suggest that international English books published in the early 1990s. teachers from diff erent countries about. It’s what gets English course- has no culture. So, what content do The average number of celebrities who complain that they, or their books criticised for being vapid and, we use to present new language in was two.
    [Show full text]
  • "So Very," "So Fetch": Constructing Girls on Film in the Era of Girl Power and Girls in Crisis
    Georgia State University ScholarWorks @ Georgia State University Institute for Women's, Gender, and Sexuality Women's, Gender, and Sexuality Studies Theses Studies 11-19-2008 "So Very," "So Fetch": Constructing Girls on Film in the Era of Girl Power and Girls in Crisis Mary Larken McCord Follow this and additional works at: https://scholarworks.gsu.edu/wsi_theses Recommended Citation McCord, Mary Larken, ""So Very," "So Fetch": Constructing Girls on Film in the Era of Girl Power and Girls in Crisis." Thesis, Georgia State University, 2008. https://scholarworks.gsu.edu/wsi_theses/13 This Thesis is brought to you for free and open access by the Institute for Women's, Gender, and Sexuality Studies at ScholarWorks @ Georgia State University. It has been accepted for inclusion in Women's, Gender, and Sexuality Studies Theses by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact [email protected]. “SO VERY,” “SO FETCH”: CONSTRUCTING GIRLS ON FILM IN THE ERA OF GIRL POWER AND GIRLS IN CRISIS by MARY LARKEN MCCORD Under the Direction of Amira Jarmakani ABSTRACT In the mid-1990s, two discourses of girlhood emerged in both the popular and academic spheres. Consolidated as the girl power discourse and girls in crisis discourse, the tension between these two intertwined discourses created a space for new narratives of female adolescence in the decade between 1995 and 2005. As sites of cultural construction and representation, teen films reveal the narratives of girlhood. The films under consideration serve as useful exemplars for an examination of how such discourses become mainstreamed, pervading society’s image of female adolescence.
    [Show full text]
  • New York Law Journal March 31, 2014 Monday Section: EXPERT ANALYSIS; P.3, Col.1; Vol
    New York Law Journal March 31, 2014 Monday Section: EXPERT ANALYSIS; p.3, col.1; Vol. 251; No. 60 Length: 2006 words Byline: Elizabeth McNamara And Samuel M. Bayard Body I n February, former Mob Wives star Karen Gravano filed a right-of-publicity lawsuit against the makers of Grand Theft Auto V, claiming that they misappropriated her image and life story for a character in the popular video game. Being a colorful story, even the New York tabloids took notice: The hit video game "Grand Theft Auto V" is illegally imitating life, according to a former "Mob Wives" star.-Daily News1 The makers of "Grand Theft Auto" better hope they don't wake up next to a horse head.-New York Post2 Media lawyers were interested too. Not because Ms. Gravano is a reality star, or because she's the daughter of Salvatore (Sammy the Bull) Gravano, a famous mobster who turned state's evidence. Not even because Grand Theft Auto is one of the most successful videogame franchises around. Media lawyers took notice because this case is one more in a string of recent cases raising a significant common question: To what extent does the law protect the rights of content creators- writers, filmmakers, musicians, visual artists, photographers, and yes, videogame makers-to draw on real-life individuals and events to create expressive works? For years this was a relatively settled issue particularly in New York, and creators took comfort that they were largely protected from right-of-publicity claims. This status quo has been upended with a growing spate of successful suits against expressive works elsewhere in the country.
    [Show full text]
  • Healing, Optimism, and Polarization by Jennifer C
    Healing, Optimism, and Polarization A Collection of Political Poetry Musings By Jennifer C. Wolfe BlazeVOX [books] Buffalo, New York Healing, Optimism, and Polarization by Jennifer C. Wolfe Copyright © 2010 Published by BlazeVOX [books] All rights reserved. No part of this book may be reproduced without the publisher’s written permission, except for brief quotations in reviews. Printed in the United States of America Book design by Geoffrey Gatza BlazeVOX [books] 303 Bedford Ave Buffalo, NY 14216 [email protected] publisher of weird little books BlazeVOX [ books ] blazevox.org 2 4 6 8 0 9 7 5 3 1 Table of Contents We are Healed....................................................................................................7 Close Gitmo.......................................................................................................8 Rendition............................................................................................................9 Polar Ice Caps in America..............................................................................10 Government Motors ....................................................................................... 11 Birther Mania................................................................................................... 12 Rush Week.......................................................................................................13 Flat Line ........................................................................................................... 14 Town Hall.......................................................................................................
    [Show full text]
  • ACTIVITY 17: CELEBRITY SEARCHES in This Activity,You Will Practice How To: 1
    New Reinforced: ACTIVITY 17: CELEBRITY SEARCHES In this activity,you will practice how to: 1. merge cells in a spreadsheet. 2. insert a page footer. Activity Overview: Most people are quite familiar with Internet search engines. Yahoo!®, one of the most popular search engines on the Web, allows users to find content within a specific criteria. Each year, Yahoo!® publishes the top searches its users made in many categories. Looking back at these lists can give anyone a sense of what was popular and in the news for the given year. Since the lists cover everything from celebrities and news to sports and entertainment, a fact seeker or trivia buff will never be without accurate data on what Internet users were looking for. The following activity illustrates how spreadsheets can be used to list the top celebrity internet searches made by Yahoo!® users. Instructions: 1. Create a NEW spreadsheet. Note: Unless otherwise stated, the font should be set to Arial, the font size to 10 point. 2. Type the data as shown. 3. Use AutoFill to complete the number sequence in column A. 4. Format the width of column A to 6.0 and center align. 5. Format the width of column B to 28.0 and left align. 6. Format the width of columns C and D to 14.0 and right align. NEW SKILL 7. Merge and center the text that is shown in cells B1 and B2 across columns B, C, and D. 8. Insert a header that shows: a. Left Section Activity 17-Student Name b.
    [Show full text]
  • Lindsay Lohan
    Lindsay Lohan This sassy red-headed actress was born in New York City on July 2, 1986 to parents Michael and Dina Lohan. At the age of three, she starred in numerous print ads and television spots. In 1998, she landed the lead in Disney’s remake of The Parent Trap. Still a classic today, the film grossed millions at the box office and began Lohan’s rise to fame. Her success in the Disney film led to the opportunity to star in other movies from the major motion picture company, including Freaky Friday and Confessions of a Teenage Drama Queen. In 2004, Lohan starred in what is known as one of the greatest chick flicks ever made. Tina Fey’s Mean Girls became the highest grossing movie that year and earned the young actress a few awards for her role as Cady Heron. In 2005, the star returned to her roots when she appeared in Disney’s Herbie: Fully Loaded. With yet another box office hit, her career was at a high, and her growing fan base allowed her to expand her career into music. She released two albums in 2004 and 2005, which were both a success. During her Disney days, Lohan dated singer Aaron Carter from 2002 to 2003 and they were a hot celebrity couple. But as Lohan’s celebrity status grew, she found herself in the Hollywood nightlife all too often. In 2007, she started down a dangerous path filled with struggles and controversy. She has been arrested many times for reckless driving and landed herself in rehab for both drugs and alcohol on more than one occasion.
    [Show full text]
  • Lohan Gets Lucky in Latest Film Pg. 5
    M a y 1 8 , 2 0 0 6 Music, Movies and More LOHAN GETS LUCKY IN LATEST FILM PG. 5 “Poseidon”: No “Titanic” Hit Gnarls Barkley Takes Soul Music To A New High Entertainment News, Top 10 iPods Downloads and Much More... M AY 1 8 , 2 0 0INSIDE 6 [email protected] 2 THE BUZZ Hatcher of “Survivor” fame, yes, has announced a 22-city tour. remember him? No, he is not set MTV reports the singer will per- INSIDE to receive another million, which form at smaller venues this time is what he won from the hit CBS around. The tour will kick off at CONTENTS show, instead 45-year-old Hatcher the end of June in Chicago and is going to spend some time in will end late July in Dallas … 02 Entertainment News jail. Exactly 51 months, thanks New CD releases of the week By Mahsa Khalilifar to not being forthcoming on his include music writer turned sing- Top 10 iPod Downloads Daily Titan Staff Writer taxes and allegedly succumb- er, Christina Milian’s hot one: So ing to perjury, repeatedly People Amazin … Band Hoobastank’s 03 Cafe Offers Good Eats for Hollywood is a buzz (no pun reports … Two divas are having a Every Man for Himself … From O- intended) when news is no lon- battle of words. Singer Christina Town fame, to a solo gig Ashley Cheap ger secret, but in Celebrityland is Aguilera said some disparaging Angel Parker’s Soundtrack anything ever a secret? … Nicole remarks about her fellow song- to Your Life … hip-hop artist 04 “Poseidon”: No “Titanic” Kidman has made it official, at stress, Mariah Carey.
    [Show full text]
  • Fandango Portobello
    Mongrel Media Presents THE CANYONS FILM FESTIVALS 2013 VENICE INTERNATIONAL FILM FESTIVAL 100 MIN / U.S.A. / COLOR / 2012 / ENGLISH Distribution Publicity Bonne Smith Star PR 1028 Queen Street West Tel: 416-488-4436 Toronto, Ontario, Canada, M6J 1H6 Fax: 416-488-8438 Tel: 416-516-9775 Fax: 416-516-0651 E-mail: [email protected] E-mail: [email protected] www.mongrelmedia.com High res stills may be downloaded from http://www.mongrelmedia.com/press.html SYNOPSIS Notorious writer Bret Easton Ellis (American Psycho) and acclaimed director Paul Schrader (writer of Taxi Driver and director of American Gigolo) join forces for this explicitly erotic thriller about youth, glamour, sex and surveillance. Manipulative and scheming young movie producer Christian (adult film star James Deen) makes films to keep his trust fund intact, while his actress girlfriend and bored plaything, Tara (Lindsay Lohan), hides a passionate affair with an actor from her past. When Christian becomes aware of Tara's infidelity, the young Angelenos are thrust into a violent, sexually- charged tour through the dark side of human nature. THE CANYONS BIOS BRAXTON POPE Braxton Pope is feature film and television producer who maintained a production deal with Lionsgate. Pope recently produced The Canyons written by Bret Easton Ellis, directed by Paul Schrader and starring Lindsay Lohan. The film generated national press because of the innovative way in which it was financed and produced and was the subject of a lengthy cover story in the New York Times Magazine. It will be released theatrically by IFC and was selected by the Venice Film Festival.
    [Show full text]
  • What Is It About Palm Springs That Keeps Drawing W
    CLOCKWISE FROM TOP LEFT: The brise-soleil at the Parker Palm Springs; the hotel grounds; the former estate of Bob Hope; L’Horizon Resort & Spa. HE Chris McPherson AT who arrivals meets the latest OF THE Irina Aleksander MO ME looking of pleasure-seekers waves drawing Springs that keeps What is it about Palm wild? drop out, go a little down, to slow by | Photographs again. the desert are reinventing oasis all over NT arrive, Tavi Gevinson Instagrams photos from the Saguaro, a remodeled Holiday Inn. Barack Obama has been several times in the past year and, if you believe the murmurs of the local real estate agents, is looking to buy. The only thing more fun than imagining all those people lounging around a pool together is considering what brought them here. Palm Springs Palm Springs is reachable by plane, but everyone is, after all, a town of retired showgirls and studio will say that on your first visit you should probably execs, of golf in the afternoon and oysters Rockefeller drive. There are a few reasons, the primary one at dinner, of Robert Downey Jr.’s drug arrests and being the windmills. Right before you get off the Lindsay Lohan’s trips to the nearby Betty Ford I-10, there are hundreds of them, maybe thousands. Center—a throwback to a time when people left the From afar they look like crosses on a hill, up close, breezy coastline for a seductive desert town where like plane propellers on stilts. Driving through they could disappear, rest, and be cured by the sun.
    [Show full text]