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Modern Sky Records Is Mainland China’S Largest Independent Record Label

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Modern Sky Entertainment, Ltd. Beijing, China CONTENTS • Executive Summary • Key Management • Products, Services, and Events • Company Location and Facilities • Press EXECUTIVE SUMMARY Founded in 1997 by Mr. Shen Lihui, Modern Sky Entertainment, Ltd. is mainland China’s leading music entertainment company. SCOPE Modern Sky Entertainment is the leading concert and festival event promoter in mainland China. Modern Sky Records is mainland China’s largest independent record label. Modern Sky is a leading creative agency, working with many of the largest brands and ad agencies in the world. NUMBER OF EMPLOYEES 30 HEADQUARTERS Beijing, China and New York, U.S.A. EXECUTIVE SUMMARY PARTNERS Agencies: Wieden + Kennedy, Ogilvy, H-Line, Mindshare, and others. Brands: Apple, Converse, Diesel, Nike, Dell, Motorola, Nokia, Mercedes-Benz, Absolut, Kirin, Hermes, Myspace, Shanghai Auto, Jagermeister, Crocs, Renren, Red Bull, Quiksilver, Carlsberg, Dell, and others. Content: EMI, Universal Music Group, Beggars Group, Pias, Cooking Vinyl, DFA, Sub Pop, and others. Artist Agencies: CAA, William Morris Agency, The Agency Group, The Windish Agency, ICM, Free Trade Agency, Paradigm, 13 Artists, and others. EXECUTIVE SUMMARY Modern Sky Entertainment is a diversified yet highly integrated music entertainment company, uniquely positioned to continue to lead the Chinese music industry into the future. Content Production and Live Events Marketing and Agency Distribution Technology Music Festivals Record Labels Caoker Creative Studio Concert Events And Tours Publishing Digital Artist Agency Live House Operation Design, Web Marketing Music Production And Management Dev., Animation Platforms KEY MANAGEMENT • Shen Lihui, Founder and CEO Mr. Shen is the Founder and CEO of Modern Sky Entertainment, Ltd. Formed in 1997, Modern Sky Entertainment is the leading music entertainment company in mainland China. Modern Sky Entertainment companies include China’s largest independent record label, Modern Sky Records; Modern Sky Concerts, mainland China’s largest festival and concert event producer; Sky Image Studios; Modern Sky Films; Modern Sky Books; M2 Artist Management; Modern Sky Publishing; Mod In Mod; Mlive Ticketing; and Musicb2b. Lihui is also a member of the popular rock band Sober and is a judge on Hunan television show Happy Girl, China’s version of Pop Idol. In it's recent 40th Anniversary special edition issue, Time Out Beijing featured Mr. Shen among it's list of "40 Heroes” of the past forty years. Mr. Shen is a graduate of the prestigious Beijing Arts and Crafts Institute (Beijing Gongyi Meishu Xuexiao). • Zhou Jianan, COO and Government Relations Advisor Zhou served nearly ten years at The Ministry of Education as Operations Manager of a state- owned assets management company. He was later appointed to the S.D.I.C. (State Development and Investment Corporation), one of the largest state-owned enterprises under the direct guidance of the central authorities in China. At S.D.I.C., he served as Operations Director of Haidian Park Exhibition Hall, site of the annual Modern Sky Festival. Jianan joined Modern Sky Entertainment in 2010. He has a B.S. degree from Xi'an University where he majored in Finance and Investment, and a Masters degree in Forestry and Ecology from Beijing Forestry University. KEY MANAGEMENT • Shen Yue, Director of Business Development• Mr. Yue serves as Director of Business Development for Modern Sky Entertainment. Shen’s main responsibility is managing sponsorship partnerships with brands including Motorola, Converse, Hermes, Quiksilver, Myspace, Crocs, Mercedes-Benz, Shanghai Auto, Jagermeister, Absolut, Kirin, Renren, Diesel, Dell, HP, Red Bull, and many others. Prior to joining Modern Sky Entertainment, Shen spent nearly a decade at Motorola. In his most recent position there, Shen worked closely with agencies including Ogilvy, H-Line, and Mindshare to develop Motorola’s mobile business communications strategy as Marketing Communications Manager. Mr. Yue has a B.A. in Economics from the University of International Business and Economics (UIBE). • Michael LoJudice, General Manager, Modern Sky U.S.A., Caoker Mr. LoJudice is the General Manager of Modern Sky Entertainment, USA and Caoker, China’s only music-dedicated social networking platform. Prior to joining the Modern Sky Entertainment staff in Beijing in 2006, Michael spent ten years in the U.S. music and internet technology industries, primarily in New York City. He studied finance at the University of Arizona. PRODUCTS, SERVICES, AND EVENTS FESTIVALS PRODUCTS, SERVICES, AND EVENTS FESTIVALS Modern Sky Entertainment is the largest producer of music festival events in mainland China. Modern Sky Entertainment produced seven large-scale festival events in China in 2011. Modern Sky plans to produce twelve festivals in 2012. Modern Sky produces the Modern Sky Festival, a three-day music and art festival in Beijing in October featuring 100+ performers on five stages. The Modern Sky Festival is the largest music festival in mainland China. Modern Sky produces the Strawberry Festival, a three-day music and art festival in Beijing in May featuring 60+ performers on three stages, plus workshops and exhibits promoting green living. Modern Sky produced the 6-day “TIDE 2004” electronic music festival in the beach town of Nandaihe, the first-ever electronic music festival In China. PRODUCTS, SERVICES, AND EVENTS FESTIVALS Modern Sky Festival – Mainland China’s Largest Annual Music Festival PRODUCTS, SERVICES, AND EVENTS FESTIVALS Modern Sky Festival “The biggest party for the modern youth in China.” —— Hotspot Magazine PRODUCTS, SERVICES, AND EVENTS FESTIVALS Modern Sky Festival 2011 Artist Lineup: International Headliners: Mogwai, Lenka, The Go! Team, The Whip, and more. Major Chinese Rock Bands: Brain Failure, Re-TROS, Carsick Cars, and many more. 100+ performing artists in all, on five stages 50,000+ attendees PRODUCTS, SERVICES, AND EVENTS FESTIVALS Modern Sky Festival 2007 PRODUCTS, SERVICES, AND EVENTS FESTIVALS Strawberry Music Festival – Massive Annual Music Festival, Now In Four Cities PRODUCTS, SERVICES, AND EVENTS FESTIVALS Strawberry Music Festival Beijing, 2011 Date: May 1-3, 2011 Location: Tongzhou Canal Park, Beijing Stages: - Main Stage - Love Stage - Electronic Stage Artists: More than 60 artists from around the world Audience Size: 50,000+ PRODUCTS, SERVICES, AND EVENTS FESTIVALS Fat Art - Annual large-scale art exhibition produced by Modern Sky in April… PRODUCTS, SERVICES, AND EVENTS CONCERTS PRODUCTS, SERVICES, AND EVENTS CONCERTS Modern Sky Entertainment is the leading producer of rock and electronic music concerts in mainland China. Concert events generated 16 million + RMB in revenue for Modern Sky Entertainment in 2010. Modern Sky Entertainment expects revenue from concert events in 2011 to be double that of 2010. PRODUCTS AND SERVICES RECORD LABELS Modern Sky M2 Guava World Music LUDI FIG PRODUCTS AND SERVICES RECORD LABELS Modern Sky Records is China’s largest independent record label. There are six sub-labels of Modern Sky Records. Modernsky Label World Music Label Founded in December, 1997 Founded in January, 2006 Genre: Rock / Indie Pop / Genre: World Music Electronic LUDI Label M2 Label Founded in July, 2007 Founded in November, 2001 Genre: Alternative Genre: Pop FIG Label Guava Label Founded in November, 2007 Founded in December, 2002 Genre: Folk Genre: Dance / Electronic / Lounge PRODUCTS AND SERVICES RECORD LABELS Releases – 140 and counting… PRODUCTS AND SERVICES RECORD LABELS PRODUCTS AND SERVICES RECORD LABELS AGENT / LICENSING / COOPERATION Records … Record Labels EMI Beggars Group F.COM … Matador Records Cooking Vinyl Gronland Valve Records PRODUCTS AND SERVICES ARTIST AGENCY Life Journey This Beijing-based pop rock band has garnered numerous accolades from the Chinese media and legions of fans. New Pants New Pants exploded onto the Chinese rock music scene during the late 90’s and remain one of the Mainland’s most endearing bands. Sober Led by Modern Sky founder Shen Lihui, Sober ushered in the “New Sound” in China during the late 90’s that influenced an entire generation of rock bands. Arms and Legs Arms And Legs (Scott Daly) is a much-lauded American artist who resides in New York City. PRODUCTS AND SERVICES ARTIST AGENCY Hedgehog The 2007 release of “Noise Hit World” propelled these art- rockers to the head of the class in the Beijing indie-rock scene. Re-TROS Post-punk prodigies Re-TROS (or “Rebuilding The Rights Of Statues”) are considered by many to be the torchbearers of the new Chinese rock movement. Their debut album “Cut-Off” was also released in the United States and supported by an American tour. Queen Sea Big Shark Simply put, Queen Sea Big Shark are one of the most celebrated bands in the history of Chinese contemporary rock. PRODUCTS AND SERVICES LICENSING musicb2b.cn Musicb2b is the music licensing division of Modern Sky Entertainment. Musicb2b represents musical works from Chinese and foreign artists for licensing in film, TV, video games, multimedia, and other projects in Greater China. Musicb2b has placed songs in numerous commercial projects for our partners. The musicb2b web platform was developed by Modern Sky in 2009 PRODUCTS AND SERVICES LICENSING Partners … PRODUCTS AND SERVICES EVENT TICKETING Mlive.me Full service online ticket distribution company PRODUCTS AND SERVICES ONLINE RETAIL Mod In Mod Online music and art store Mod In Mod is Modern Sky’s online retail outlet for all things
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  • HUKA Entertainment: Creating a Full-Service Concert Event Company Focusing on Concert Promotion, Talent Buying, and Ticketing

    HUKA Entertainment: Creating a Full-Service Concert Event Company Focusing on Concert Promotion, Talent Buying, and Ticketing

    University of Mississippi eGrove Honors College (Sally McDonnell Barksdale Honors Theses Honors College) 2007 HUKA Entertainment: Creating a Full-service Concert Event Company Focusing on Concert Promotion, Talent Buying, and Ticketing Bennett Alexander Drago Follow this and additional works at: https://egrove.olemiss.edu/hon_thesis Recommended Citation Drago, Bennett Alexander, "HUKA Entertainment: Creating a Full-service Concert Event Company Focusing on Concert Promotion, Talent Buying, and Ticketing" (2007). Honors Theses. 1987. https://egrove.olemiss.edu/hon_thesis/1987 This Undergraduate Thesis is brought to you for free and open access by the Honors College (Sally McDonnell Barksdale Honors College) at eGrove. It has been accepted for inclusion in Honors Theses by an authorized administrator of eGrove. For more information, please contact [email protected]. HUKA Entertainment By Bennett Drago A thesis submitted to the faculty of the University of Mississippi in partial fulfillment of the requirements of the Sally Barksdale Honors College. Oxford May 2007 Apprcwed by. a. idvisor: r. Victoria B,ush : Dean Brian Reithel Reader: Dr. Jese-I^ttlejohn ABSTRACT HUKA ENTERTAINMENT: (Under the direction of Victoria Bush) For my thesis I took an in-depth look at HUKA Entertainment, which is the company I co-founded in January 2006. The paper is divided into two major sections. The first section of the paper covers our largest event to date: The 92 ZEW Late Night Concert Series. This section of the paper also covers the many business opportunities in the music industry, the history of HUKA Entertainment, and all the elements it takes to produce a live event. The second section of the paper covers a detailed marketing plan for HUKA’s current status and its future plans.