Action at a glance Small prices, big smiles
Who we are Facts & Figures Action is a fast-growing international non-food discounter with more than 1,800 stores in the Netherlands, Belgium, France, Founded in 1993 in Enkhuizen, The Netherlands Germany, Luxembourg, Austria, Poland, the Czech Republic and Italy. The combination of low prices and surprise Headquartered in Zwaagdijk-Oost, The Netherlands is key in the attractiveness of our formula. We offer more than 6,000 different products in 14 categories. Only one third of these products are part of our standard range, while the other More than 9 million customers per week two thirds change constantly. In our stores, customers will find well-known brands next to private label items or supplier brand products. Every week, Action introduces more than 150 Almost 50,000 employees new articles. We offer 1,500 products below €1, and the average sales price of our products is below €2. Action is able € 5.6 billion net sales in 2020 to charge extremely low prices due to its large scale and efficient purchasing, optimal distribution and the cost-con- scious culture across the organisation. Action makes no 5,000 new jobs in 2020 concessions on the quality, safety or production conditions of its products. Our Ethical Sourcing Policy ensures a responsible 164 stores added and social and environmental approach to manufacturing. 54 renewals and relocations in 2020
Action stores & distribution centres (DCs) in Europe
DC Osła 1993 1st store in Enkhuizen, DC Peine DC Bieruń Netherlands (under development)
DC Zwaagdijk >395 >120 1994 DC Echt 8 stores >400 >205 >10 DC Moissy >70 2003 DC Biblis DC Bratislava 100 stores >600 (under development) DC Verrières -en-Anjou DC Belleville 3 2021 2005 st st 1 store in 1 store Italy in Belgium DC Labastide
DC Ensuès-la-Redonne Total Total 2020 2008 (under development) stores DCs st 200 stores 1 store in >1,800 9 Czech Republic
2009 2019 1st store 1,500 stores in Germany 2012 2014 2015 2016 2017 1st store 500 stores 1st store in 750 stores 1,000 stores in France Austria & 1st store Luxembourg in Poland
action.com 06/2021 Action’s surprise factor 14 product categories
Sports Decoration Do-it-yourself
Stationery Laundry & Garden & 6,000 products 14 categories Seasonal offers & Hobby Cleaning Outdoor Linen Fashion Pet
ZO MA DI WO DO VR ZA
1
8
15 22 Food Toys & Household 29 & Drink Entertainment Goods Weekly specials 2/3 of the product range 150 new articles changes constantly every week Multimedia Personal Care
Why our prices are so low Every purchase and cost benefit for our customers
Low We buy No fixed Standardised overhead big volumes assortment store processes costs
Low marketing Simple Efficient No highstreet expenditures business model supply chain locations
Action Social Responsibility strategy Our values
Product Customer focus Our products * • We ensure our products are safe & responsibly Customers come rst are safe and sourced responsibly • We strive for 100% supply chain transparency sourced • We strive to minimise our impact through manufacturing and raw material use Teamwork • We aim to optimise our approach to packaging Do it together People waste reduction We are a * • We prioritise the safety & well-being of our employees responsible • We embrace diversity and make sure everyone is employer included Simplicity • We protect and embed our business culture whilst Keep it simple embracing cultural expansion • We encourage and support development Environment opportunities throughout the business We minimise * • We commit to mitigating our waste to minimise Discipline our environ- our footprint Keep your promise mental • We commit to reducing our environmental impact across footprint throughout our operations the supply chain • We commit to reducing our energy usage and emissions Cost conscious Good citizenship Every cent counts We contribute * • We support charitable organisations financially and to society and through strategic partnerships
local • We empower our country o ces to support communities local priority causes Respect • Our stores and distribution centres consider and Treat like you want improve their surrounding areas to be treated
* Sustainable Development Goals by the United Nations (UN) action.com 06/2021