Media Report Dec
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December 10 - 12, 2018 MEDIA Toronto Global Forum REPORT Media Report Dec. 10 – 12, 2018 Toronto Global Forum Contents Media Analysis .................................................................................................. 3 Sources 3 Topics and Tone 4 Media Turnout and Pre-Booked Media Availabilities 4 Annex ................................................................................................................ 5 Annex 1: Accredited Media 5 Annex 2: Total Media Coverage 6 2 Media Report Dec. 10 – 12, 2018 Toronto Global Forum MEDIA ANALYSIS Sources This year, we tracked 112 unique news articles and broadcast stories featuring the Toronto Global Forum. These stories were distributed through 381 individual news outlets. Including reprints in multiple outlets, a total of 649 articles were published or broadcast on this event, reaching a total audience of 336,172,873 readers. This is an 11% increase from 2017’s total of 303,418,760 million readers. Media Coverage by Type The trend of steady coverage growth year-over-year continues despite the difficulty to properly track Broadcast some articles, given media tools’ inability to properly 6% Print identify stories in other languages and from foreign 12% countries. The majority of news coverage was hosted online: 82% of the coverage was web-based (totaling 531 articles.) Print articles represented 12% of the coverage (75) and were often reprinted online. We were only able to track 43 broadcast stories totalling only 6% of coverage. The low broadcast coverage Online numbers can be attributed to continued changes in 82% Canadian broadcasting that see a shift away from sending shows to conduct onsite interviews. A total of 381 media outlets covered the event and articles were published in 23 countries. Media Coverage: Country Reach Articles published in 23 countries and 5 continents 3 Media Report Dec. 10 – 12, 2018 Toronto Global Forum Topics and Tone Press coverage for the 2018 edition of the Toronto Global Forum was generally positive. Once again, coverage focused on themes related to the global economy, trade issues, and international politics. Key participants who generated the most significant media attention were: • John Chen, executive chairman and chief executive officer of BlackBerry Ltd. • Doug Ford, Premier, Ontario • Chrystia Freeland, Minister of International Trade, Canada • John McFarlane, group chairman, Barclays • Jean-Henry Céant, Prime Minister, Haiti Media Turnout and Pre-Booked Media Availabilities This year, 143 journalists, representing 76 media outlets, were accredited to the Toronto Global Forum. It is a significant jump from last year’s participation of 104 journalists from 51 media outlets. BNN filmed on site all three days, producing 5 interviews at the conference. Once again, Global Public Affairs worked with the International Economic Forum of the Americas in advance of the Forum to connect partners interested in doing media with targeted journalists. There were 27 one-on-one interviews were booked between partners and journalists over the course of the Forum. Most of these interviews were in person, on-site at the Forum, and we also coordinated with one speaker to go to nearby TV and radio studios for interviews. In addition, Global Public Affairs worked with partners to coordinate one press conference over the course of the event. The Toronto Global Forum continues to be an excellent opportunity for partners to increase their visibility, leverage their expertise on a topic, make an announcement, or simply positively position their organization in relation to a key issue discussed during the event. 4 Media Report Dec. 10 – 12, 2018 Toronto Global Forum ANNEX Annex 1: Accredited Media Below is the list of 76 accredited media outlets in alphabetical order. 680 News La Press Canadienne Alternative Food Network La Voix de Centre (Cameroon) Associated Press Maclean’s B2B News Network Manilla Times Bloomberg News Media in Toronto Bloomgberg TV Media Q BNN/Business News Network National Ethnic Press BNN/Business News Network – Business Day National Observer Canadian Press National Post Cannabis Daily New Tang Dynasty Catalyst, The NewsTalk 1010 CBC News Notimex (Mexico news agency) CHCH Northern Miner China News Service Now Magazine CityTV NRG Expert Correo Canadiense Omni News CP24 Ondas Hispanas CTV News Politico Direction M9 Medias PR in Canada EFE News Queen’s Park Briefing Epoch Times Queen’s Park Press Etcetal Media ReNew Magazine Euro Canada News Reuters European Club of Canada Senegal Press Infos Financial Post Sportsnet Financial Times Swift Business Forum Global News TFO Globe and Mail, The The Local Globe and Mail: Report on Business Toronto Star Globe Investor Toronto Sun GONIEC, the Polish Canadian Weekly TVO: The Agenda Guardian, The UNO International News Service Haiti/VO Wall Street Journal Hill Times Waterfront Toronto Huffington Post Worth Magazine ICI Radio-Canada Wall Street Journal iPolitics Yahoo Canada Journal Guinenne 5 Media Report Dec. 10 – 12, 2018 Toronto Global Forum Annex 2: Total Media Coverage Media Coverage by Type Print articles 75 Web 531 Television & Radio 43 Unique articles 112 Total articles (including reprints) 649 Total reach 336,172,873 Media Date Type Media Outlet Title Also appeared in/at: Reach Language 28- Online Hilltimes.com Trudeau off to G20, 45,015,000 English Nov USMCA signing this week 05- Online Hilltimes.com First ministers, 15,000 English Dec Indigenous leaders to meet Friday in Montreal 07- Television BNN Bloomberg The Week Ahead: Brexit 195,000 English Dec / Online plan vote; Costco, Empire earnings BNNbloomberg.ca 404,000 English 07- Online BNN Bloomberg Live video 250,000 English Dec 07- Online Benzinga.com Media Advisory - Minister 21,000 English Dec Bains to speak on Canada's leadership in the innovation economy at Toronto Global Forum AsiaPacific.ca 1,000 English Lelezard.com 8,000 English 07- Online ManitobaPulse. Pulse Beat 1,200 English Dec ca 09- Online Business.Financi Five things to watch for in 607,500 English Dec alPost.com the Canadian business world in the coming week 680News.com 255,000 English Ca.finance.yahoo.com 1,100,000 English Ca.News.Yahoo.com 2,606,000 English CalgaryHerald.com 577,000 English CanadianInvestor.com 10,000 English CapeBretonPost.com 70,000 English CarlyleObserver.com 15,000 English ChronicleHerald.ca 55,000 English (Halifax) 6 Media Report Dec. 10 – 12, 2018 Toronto Global Forum Chroniclejournal.com 29,000 English (Thunder Bay) CTVNews.ca 2,669,000 English DawsonCreekMirror. 8,000 English ca Delta-Optimist.com 13,000 English EmpireAdvance.ca 7,000 English KamsackTimes.com 15,000 English Kamloopsmatter.com 10,000 English MedicineHatNews. 18,000 English com MSN.com/ca 1,500,000 English News957.com 18,000 English NewWestRecord.ca 6,000 English NSNews.com 21,000 English (North Shore) OBJ.ca (Ottawa 19,000 English Business Journal) PrinceGeorgeCitizen. 34,000 English com PrinceGeorgeMatters. 40,000 English com PRPeak.com 8,000 English (Powell River) Richmond-News.com 7,000 English SourisPlaindealer.ca 7,000 English SouthernRiverina 1,200 English News.com.au SquamishChief.com 4,000 English Toronto.citynews.ca 85,000 English TheGuardian.pe.ca 105,000 English (PEI) TheTelegram.com 118,000 English (St. John's) TheStar.com 2,151,000 English TimesColonist.com 239,000 English WestmanJournal.com 15,000 English Weyburnreview.com 34,870 English WinnipegFreePress. 199,000 English com YorktonThisWeek. 5,000 English com 10- Print / National Post What to watch for in 1,486,000 English Dec online canadian business National Post e-edition 2,949,000 English Calgary Herald 277000 English 7 Media Report Dec. 10 – 12, 2018 Toronto Global Forum Calgary Herald 633,000 English e-edition Edmonton Journal 253000 English Edmonton Journal 517,000 English e-edition Regina Leader-Post 60000 English Regina Leader-Post 138,000 English e-edition Saskatoon 73000 English StarPhoenix StarPhoenix e-reader 176,000 English Telergram (St John's) 62,000 English Telegram e-reader 119,000 English Vancouver Sun 276000 English Vancouver Sun 951,000 English e-edition 10- Online Canadian Press In the news today, Dec. 10 NationalPost.com 850,000 English Dec 570News.com 60,000 English 660CityNews.com 53,000 English 680News.com 255,000 English AlaskaHighwayNews 9,000 English .ca B104.ca 1,500 English BarrieToday.ca 20,000 English BayToday.ca 31,000 English BowenIslandUndercur 10,000 English rent.com BrandonSun.com 33,000 English BurnabyNow.com 12,000 English Ca.News.Yahoo.com 2,606,000 English CFJCToday.com 35,000 English ChatNewsToday.ca 13,000 English Chroniclejournal.com 29,000 English (Thunder Bay) CKOM.com 16,000 English CKPGToday.ca 5,000 English CarlyleObserver.com 15,000 English CoastReporter.net 5,000 English DawsonCreekMirror. 8,000 English ca DeloraineTimes.ca 8,000 English EstevanMercury.ca 5,000 English Humboldtjournal.ca 15,000 English 8 Media Report Dec. 10 – 12, 2018 Toronto Global Forum GuelphToday.com 35,000 English Infotel.ca 60,000 English JournalPioneer.com 26,000 English Kamloopsmatter.com 10,000 English KamsackTimes.com 15,000 English KelownaDailyCourier. 7,000 English ca Kitchenertoday.com 5,000 English LarongeNow.com 4,500 English LethbridgeNewsNow. 20,000 English com Lillooetnews.net 5,000 English m.northeastnow.com 1,500 English Melitanewera.ca 10,000 English NanaimoNewsNow 7,000 English .com NationalNewsWatch. 39,337 English com NewmarketToday.ca 15,000 English News957.com 18,000 English Newsoptimist.ca 5,000 English Newwestrecord.ca 6,000 English NGNews.ca 23,000 English NSNews.com 21,000 English (North Shore) PANow.com 27,000 English (Prince Albert) PentictonHerald.ca 19,000 English PreecevilleProgress. 15,000 English com PrinceGeorgeCitizen. 34,000 English com PrinceGeorgeMatters. 40,000 English com PRPeak.com 8,000 English (Powell River) RDNewsNow.com 3,000 English RestonRecorder.ca 6,000 English Richmond-News.com 7,000 English SourisPlaindealer.ca 7,000 English SquamishChief.com 4,000 English Sudbury.com 58,000 English TheDriveFM.ca 10,000 English Theguardian.pe.ca 105,000 English (PEI) 9 Media Report Dec.