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MCM1271 11/2012 Design: www.fbagroup.co.uk Printed on recycled paper Images: ©Crown Copyright (2012) Visit , Janet Baxter and Charles Sainsbury-Plaice. Charles and Baxter Janet Wales, Visit (2012) Copyright ©Crown Images: paper recycled on Printed www.fbagroup.co.uk Design: 11/2012 MCM1271 www.robrattray.co.uk - Gary Jones Tregaron Butchers Group Butchers www.bobthebutcher.co.uk - Rob Rattray - Rob Aberystwyth - Bob The Butcher - Bob The Rhayader www.mathewsbutchers.co.uk - Mathews Butchers - Mathews Llandovery Cymraeg! This newsletter is aimed primarily at newsletter This Cambrian Mountains the to visitors Each year outside the region. from that discover to fascinated are tourists bilingual and is very this part of Wales is widely used (Cymraeg) Welsh that language Welsh The life. in everyday of experience visitors’ to contributes unique and quite being somewhere different. is Welsh local communities In many In language. first people’s 21%, of and in Powys 52%, county and many people speak Welsh the through schools also teach It is an ancient medium of Welsh. is pronounced language that Celtic not try a few Why phonetically. yourself? phrases Cymru - Wales Cymru da – good morning Bore Nos da - good night Plis – please – thank you Diolch yn fawr - hotel Gwesty - breakfast Brecwast - coffee Coffi – tea Te – biscuits Biscedi - beer Cwrw wine – red Gwin coch wine – white Gwin gwyn health) (good da! – cheers! Iechyd Definitely ‘must sees’ and ‘don’t miss’, sees’ and ‘don’t ‘must Definitely remote are routes marvellous these two picnics, for - perfect and romantic painting or landscape photography, it right and plan Time plain reverie. just a Cambrian Mountain lunch or dinner at en route! venue Ambassador Or why not make a complete day of day a complete not make Or why truly a for in both routes it and take Cambrian unforgettable spectacular, miles of about 75 Mountains circular map overleaf (see in total route). approximate for round remarkable This trip is a firm, seasonal with vintage favourite and car enthusiasts clubs! cycle motor In Tregaron be sure too to visit CM to too be sure In Tregaron Rhiannon Gold Centre Ambassador craft workshops, with its jewellery and gallery. centre the mountains, over way And on your and visit a detour take time, have if you chapel the beautiful the Simple and isolated, on the way. of peace chapel is a spiritual haven and tranquillity. from Tregaron over over Tregaron from Elan Valley Visitor Centre Visitor Elan Valley This fabulous route follows a wild and follows route fabulous This spacious, bleak landscape with grand, of the roof across views expansive is rich in archaeology, area The Wales. cairns ritual sites, Age with Bronze villages. medieval and deserted the heather, lurk amongst Grouse Red Plovers, Golden plus Lapwings, Kites! Red and, of course, Buzzards Another outstanding drovers’ route is the route drovers’ Another outstanding B4343 exhilarating Wells. Llanwrtyd and Abergwesyn to Elan Valley with its dramatic lakes and lakes with its dramatic Elan Valley dams. The is one of the Cambrian and trail attractions! Mountains Ambassador Seasonally available from June to the end June to from Seasonally available Cambrian Mountains lamb has of January, events high profile on menus at featured Cup and Wimbledon. such as the Ryder also the highlight of the Royal It was Hall Jubilee luncheon in Westminster Queen in June 2012. HM The for the Cambrian identity for brand The Mountains includes a special watercolour of Prince HRH The by kindly provided the explored first Prince The Wales. when he Cambrian Mountains in 1969 University. Aberystwyth at a student was Highness the painting, His Royal For Berwyn of Cwm the view selected near Tregaron. Valley’) (meaning ‘Berwyn is a mark of superior quality brand The brand strict to adhere and our farmers practice, best ensure principles to land management for sustainable with some of and eco-systems habitats in the UK! carbon emissions the lowest on local served it is proudly Not least our Cambrian Mountains menus by not Why Ambassadors! Tourism home some delicious Cambrian take gift or to Mountains lamb as a food freezer. your home from at enjoy www.cambrianmountains.co.uk www.cambrianmountains.co.uk selected butchers in butchers selected range. It also features It also features range. road links links Cwmystwyth road herever you are staying in staying are you herever the Cambrian and around to be sure Mountains region, ld traditions die hard in the die hard ld traditions Cambrian Mountains where still often and shepherds farmers Mountain routes that once echoed once that Mountain routes hooves the sound of horses, to silent amid stand and sheepdogs now rare by over watched scenery, stunning in the skies. gracefully gliding kites red W explore the region’s stunning scenery stunning the region’s explore mountain outstanding one of two from - heart of the region the very at roads car. or by bike whether on foot, Wales’s were drovers and cattle centuries, for who, original ‘cowboys’ wild across their herded markets the livestock reach to terrain by However, and elsewhere. in traditions the drovers’ the 20th century, and of rail with the advent had faded and longer journeys for transport road trade. the meat Described by the AA as ‘one of the as ‘one the AA Described by in the world’, drives scenic 10 best the B4518 Its spectacular scenery and Rhayader. of the Cambrian the watershed crosses Mountains taking in the fabulous ‘One (or two) of the10scenic in drives best the world!’ the region (see right). (see the region use horses to access the steep terrain and terrain the steep access use horses to They bogs on the hill tops. wetland vast farming a Hendre" the "Hafod practise on the of long summer system lowland to down hills with sheep brought and lambing. winter for pastures Initiative’, Marketing his ‘Farmers Through is seeking to of Wales Prince HRH The The the decline of hill farming. prevent maintain them uplands need animals to nutritious, and in turn, this provides and maintains valuable food sustainable and eco-systems. habitats lamb is Cambrian Mountains (CM) in of 22 farmers a group by produced mountain breed, whose native Mid-Wales on the hills of varied freely lambs graze in a results This and herbs. grasses lamb (16kg) slightly lighter smaller, and flavour succulent of exceptionally supply CM lamb They quality. meat supermarket’s the Co-operative for Irresistible Truly and on the TV shopping channel QVC from is available O Try some delicious, succulent succulent delicious, some Try Lamb! Cambrian Mountains

CAMBRIAN MOUNTAINS TOURISM AMBASSADORS 2013 our exceptionally clean natural our exceptionally communities rural vibrant environment, and traditions. The Highnesses Royal In 2008 Their of Duchess and The of Wales Prince home their Welsh established Cornwall at Llwynywermod at below) (pictured most are We near Llandovery. Myddfai, their enthusiasm them for to grateful the support for and unstinting and Cambrian Mountains region our local communities.

EXPLORE THE year. The establishments listed overleaf listed establishments The year. 2013. for the CMI Ambassadors are signed up have Ambassadors These and principles and criteria strict to use the CMI Tourism entitled to are identity and display brand Ambassadors wooden the Cambrian Mountains distinctive plaque. Cymru Coed by created special, bilingual plaque was This in the Cambrian sourced wood sycamore Welsh using native near Builth Wells Pontsioni, came from tree Mountains. The of . Freeman Richard hand-turned by and was CAMBRIAN MOUNTAINS STAY, EAT, DO …THE BEST! TOURISM AMBASSADORS ACCOMMODATION, FOOD & ATTRACTIONS rural communities and the natural communities rural help is to objective A key environment. and add value enterprise rural promote by and services produce regional to and ethical standards ensuring strict consumers. high quality for Cambrian Mountains Initiative The project is a wide ranging (CMI) includes a number of different that and partners who are organisations and promoting on preserving focused – in particular of the area best the very www.cambrianmountains.co.uk

MENTER MYNYDDOEDD CAMBRIAN Menter wledig a ysbrydolwyd gan EUB Tywysog Cymru

CAMBRIAN MOUNTAINS INITIATIVE he Cambrian Mountains of Mid some of the most comprise Wales beautiful, unspoilt landscapes A rural initiative inspired by HRH The Prince of Wales HRH The Prince of Wales pictured on a farm visit with Cambrian Mountains farmer James Raw visit with Cambrian Mountains farmer on a farm pictured Wales of Prince HRH The T in Europe. They include rare natural include rare They in Europe. home to and are wildlife for habitats practices upland farming traditional Ages. the Middle back to dating is beautiful, the area Stunningly landscape an unforgiving however is why This and farm. live in which to wishes to of Wales Prince HRH The upland farms, traditional help sustain Two years ago, HRH The Pince of Wales established the established of Wales Pince HRH The ago, years Two scheme to Ambassador Cambrian Mountains Tourism in the establishments high quality tourism recognise self-catering restaurants, include hotels, They area. attractions. as visitor well as accommodation the Ambassadors’ acknowledge scheme is designed to The including their communities, rural to important contribution produce; use of Cambrian Mountains and other local food the to connect to visitors encourage they also the way of . and culture countryside ‘Cambrian Mountains accolade of the prestigious award The Ambassador’ each is based on independent advice Tourism About our Tourism Ambassadors 2013 The Cambrian Mountains Initiative MCM1271 Newsletter No3 LATEST_Layout 1 19/11/2012 11:36 Page 1 Page 11:36 19/11/2012 1 LATEST_Layout No3 Newsletter MCM1271 MCM1271 11/2012 Design: www.fbagroup.co.uk Printed on recycled paper Images: ©Crown Copyright (2012) Visit Wales, Janet Baxter and Charles Sainsbury-Plaice. Charles and Baxter Janet Wales, Visit (2012) Copyright ©Crown Images: paper recycled on Printed www.fbagroup.co.uk Design: 11/2012 MCM1271 www.robrattray.co.uk Tregaron - Gary Jones Tregaron Butchers Group Butchers www.bobthebutcher.co.uk Aberystwyth - Rob Rattray - Rob Aberystwyth Rhayader - Bob The Butcher - Bob The Rhayader www.mathewsbutchers.co.uk Llandovery - Mathews Butchers - Mathews Llandovery Cambrian Mountains Cymraeg! This newsletter is aimed primarily at is aimed primarily newsletter This Mountains the Cambrian to visitors Each year outside the region. from that discover to fascinated are tourists bilingual and is very Wales this part of is widely used (Cymraeg) Welsh that language Welsh The life. in everyday of experience visitors’ to contributes and quite unique being somewhere different. is Welsh local communities In many In Ceredigion language. first people’s 21%, of and in Powys 52%, county and many people speak Welsh the through schools also teach It is an ancient medium of Welsh. is pronounced language that Celtic not try a few Why phonetically. yourself? phrases Cymru - Wales Cymru – good morning da Bore Nos da - good night Plis – please – thank you Diolch yn fawr - hotel Gwesty - breakfast Brecwast - coffee Coffi – tea Te – biscuits Biscedi - beer Cwrw wine – red Gwin coch wine – white Gwin gwyn health) da! – cheers! (good Iechyd Definitely ‘must sees’ and ‘don’t miss’, sees’ and ‘don’t ‘must Definitely remote are routes marvellous these two picnics, for - perfect and romantic painting or landscape photography, it right and plan Time plain reverie. just a Cambrian Mountain lunch or dinner at en route! venue Ambassador Or why not make a complete day of day a complete not make Or why a truly for in both routes it and take Cambrian unforgettable spectacular, miles of about 75 Mountains circular map overleaf (see in total route). approximate for round remarkable This seasonal trip is a firm, with vintage favourite and car enthusiasts clubs! cycle motor In Tregaron be sure too to visit CM to too be sure In Tregaron Rhiannon Gold Centre Ambassador craft workshops, with its jewellery and gallery. centre the mountains, over way And on your and visit a detour take time, have if you chapel the beautiful Soar y Mynydd the Simple and isolated, on the way. of peace chapel is a spiritual haven and tranquillity. from Tregaron over over Tregaron from Elan Valley Visitor Centre Visitor Elan Valley This fabulous route follows a wild and follows route fabulous This spacious, grand, bleak landscape with of roof the across views expansive rich in archaeology, is area The Wales. cairns ritual sites, Age with Bronze villages. medieval and deserted heather, the amongst lurk Grouse Red Golden Plovers, plus Lapwings, Kites! Red of course, and, Buzzards Another outstanding drovers’ route is the route drovers’ Another outstanding B4343 exhilarating Wells. and Llanwrtyd Abergwesyn to Elan Valley with its dramatic lakes and lakes with its dramatic Elan Valley dams. The is one of the Cambrian and trail attractions! Mountains Ambassador Seasonally available from June to the end June to from Seasonally available Cambrian Mountains lamb has of January, events high profile on menus at featured Cup and Wimbledon. such as the Ryder also the highlight of the Royal It was Hall Jubilee luncheon in Westminster Queen in June 2012. HM The for the Cambrian identity for brand The Mountains includes a special watercolour of Prince HRH The by kindly provided the explored first Prince The Wales. when he Cambrian Mountains in 1969 University. Aberystwyth at a student was Highness the painting, His Royal For Berwyn of Cwm the view selected near Tregaron. Valley’) (meaning ‘Berwyn is a mark of superior quality brand The brand strict to adhere and our farmers practice, best ensure principles to land management for sustainable with some of and eco-systems habitats in the UK! carbon emissions the lowest on local served it is proudly Not least our Cambrian Mountains menus by not Why Ambassadors! Tourism home some delicious Cambrian take gift or to Mountains lamb as a food freezer. your home from at enjoy www.cambrianmountains.co.uk www.cambrianmountains.co.uk selected butchers in butchers selected range. It also features It also features range. road links Cwmystwyth Cwmystwyth links road herever you are staying in staying are you herever the Cambrian and around to be sure Mountains region, ld traditions die hard in the die hard ld traditions Cambrian Mountains where still often and shepherds farmers Mountain routes that once echoed once that Mountain routes hooves horses, cattle the sound of to silent amid stand and sheepdogs now rare by over watched scenery, stunning in the skies. gliding gracefully kites red W explore the region’s stunning scenery stunning the region’s explore mountain outstanding one of two from - heart of the region the very at roads car. or by bike whether on foot, Wales’s were drovers Sheep and cattle centuries, for who, original ‘cowboys’ wild across their livestock herded markets the livestock reach to terrain by However, and elsewhere. in London traditions the drovers’ the 20th century, and of rail the advent with had faded and longer journeys for transport road trade. the meat Described by the AA as ‘one of the ‘one as AA the by Described in the world’, drives scenic 10 best the B4518 scenery Its spectacular and Rhayader. of the Cambrian the watershed crosses taking in the fabulous Mountains ‘One (or two) of the10scenic in drives best the world!’ the region (see right). (see the region use horses to access the steep terrain and terrain the steep access use horses to They tops. bogs on the hill wetland vast farming a Hendre" the "Hafod practise on the of long summer grazing system lowland to down hills with sheep brought and lambing. winter for pastures Initiative’, Marketing his ‘Farmers Through is seeking to of Wales Prince HRH The The the decline of hill farming. prevent maintain them uplands need animals to nutritious, and in turn, this provides valuable and maintains food sustainable and eco-systems. habitats lamb is Cambrian Mountains (CM) in of 22 farmers a group by produced mountain breed, whose native Mid-Wales on the hills of varied freely lambs graze in a results and herbs. This grasses lamb (16kg) slightly lighter smaller, and flavour succulent of exceptionally supply CM lamb They quality. meat supermarket’s the Co-operative for Irresistible Truly and on the TV shopping channel QVC from is available O Try some delicious, succulent succulent delicious, some Try Lamb! Cambrian Mountains

CAMBRIAN MOUNTAINS TOURISM AMBASSADORS 2013 our exceptionally clean natural clean our exceptionally communities rural vibrant environment, and traditions. The Highnesses Royal In 2008 Their of Duchess and The of Wales Prince home their Welsh established Cornwall at Llwynywermod at below) (pictured most are We near Llandovery. Myddfai, their enthusiasm them for to grateful the support for and unstinting and region Cambrian Mountains our local communities.

EXPLORE THE year. The establishments listed overleaf listed establishments The year. 2013. for the CMI Ambassadors are signed up have Ambassadors These and principles and criteria strict to use the CMI Tourism entitled to are identity and display brand Ambassadors wooden the Cambrian Mountains distinctive plaque. Cymru Coed by created special, bilingual plaque was This in the Cambrian sourced wood sycamore Welsh using native near Builth Wells Pontsioni, came from tree Mountains. The of Llanidloes. Freeman Richard by hand-turned and was CAMBRIAN MOUNTAINS STAY, EAT, DO …THE BEST! TOURISM AMBASSADORS ACCOMMODATION, FOOD & ATTRACTIONS rural communities and the natural communities rural help is to objective A key environment. add value and enterprise rural promote by and services produce regional to and ethical standards ensuring strict consumers. high quality for Mountains Initiative Cambrian The project ranging is a wide (CMI) a number of different includes that who are and partners organisations and promoting on preserving focused – in particular of the area best the very www.cambrianmountains.co.uk

MENTERMYNYDDOEDDCAMBRIAN Menter wledig a ysbrydolwyd gan EUBTywysog Cymru

CAMBRIAN MOUNTAINS INITIATIVE Mountains of Mid he Cambrian the most some of comprise Wales unspoilt landscapes beautiful, A rural initiative inspired by HRHThe Prince ofWales HRH The Prince of Wales pictured on a farm visit with Cambrian Mountains farmer James Raw visit with Cambrian Mountains farmer on a farm pictured Wales of Prince HRH The T in Europe. They include rare natural include rare They in Europe. home to and are wildlife for habitats practices upland farming traditional the Middle Ages. back to dating is beautiful, the area Stunningly landscape an unforgiving however is why This and farm. live in which to wishes to of Wales Prince HRH The upland farms, traditional help sustain The scheme is designed to acknowledge the Ambassadors’ acknowledge scheme is designed to The including their communities, rural to important contribution produce; use of Cambrian Mountains and other local food the to connect to visitors encourage they also the way of Mid Wales. and culture countryside ‘Cambrian Mountains accolade of the prestigious award The Ambassador’ each on independent advice is based Tourism Two years ago, HRH The Prince of Wales established the Cambrian Mountains Tourism Ambassador scheme to recognise high quality tourism establishments in the self-catering restaurants, include hotels, They area. attractions. as visitor as well accommodation About our Tourism Ambassadors 2013 Ambassadors Tourism our About The Cambrian Mountains Initiative Mountains Cambrian The MCM1271 Newsletter No3 LATEST_Layout 1 19/11/2012 11:36 Page 1 MCM1271 Newsletter No3 LATEST_Layout 1 19/11/2012 11:36 Page 2

Cambrian Mountains Tourism Ambassadors 2013 All our Cambrian Mountains Ambassadors are committed A range of Ambassador attractions to welcoming you warmly during your stay in the area. They offers visitors a host of indoor and outdoor experiences all year round. provide high standards of hospitality and serve local produce. Mallwyd When visiting a Cambrian As businesses and employers they also help sustain our Mountains Ambassador, please local communities. Non-residents are welcome in most ask them more about the Y Llanfair establishments for meals (or spa days!) but please check Caereinion Cambrian Mountains Initiative A individual websites for full details. Advance booking is also and life in the area. B advisable to avoid disappointment. S 24 N Mwynhewch eich ymweliad! As well as a wide variety of quality accommodation (hotels, N 23 I Newtown Enjoy your visit! 21 22 25 self catering, camping and even an organic yurt farm!), the A A T Ambassadors include several award-winning restaurants, G 20 19 17 16 I N Llanidloes a gastro pub and a deli-restaurant. D Aberystwyth 18 15 U R 13 Devil’s Bridge A O C 12 M 26 14 27 28 N Rhayader

10 11 A 09 I 01 Llandrindod Wells 08 Tregaron R Llanddewi Brefi B M A 02 Builth Wells 07 06 C Llangammarch Wells The Metropole Hotel Welsh Quilt Centre 03 Gwesty Cymru Ynyshir Hall 01 06 Llanbydder 19 24 Llandrindod Wells Lampeter Aberystwyth Eglwysfach, near Machynlleth www.metropole.co.uk www.welshquilts.com 05 04 www.gwestycymru.com www.ynyshirhall.co.uk A longstanding favourite, this 4 star Jen Jones has assembled an Llandovery Discover true Welsh tradition, culture A haven of tranquility, the hotel’s nine Victorian spa town hotel dates from internationally renowned collection of and contemporary luxury in this seafront bedrooms offer understated elegance 1896. A mix of traditional and modern, traditional Welsh quilts and the Centre Edwardian guesthouse stylishly reborn and fabulous décor (including owner recently upgraded bedrooms features stunning seasonal exhibitions, for the 21st century. The hotel’s 8 superb Rob Reen’s stunning paintings). Award compliment a new hotel spa and plus related courses. There is also an Llandeilo en-suite rooms include Welsh handcrafted winning cuisine (AA 3 Rosettes) offers treatment centre (also open to non- intriguing Gallery Shop and lovely furniture, specially commissioned oil a wealth of superb, fresh (and wild) residents). Enjoy fine dining and deli-café. The 2013 ‘must see’ exhibition canvases, peerless facilities and local ingredients whether for dinner in delicious Sunday lunch in the hotel’s will focus on Kaffe Fassett’s colourful, spectacular seaviews. Gwesty’s restaurant the evening or over a simple snack in AA Rosette restaurant or informal dynamic patchwork quilts alongside provides a feast of seasonal, local the bar at lunchtime. An idyllic retreat meals in the Spencer’s Brasserie. their flamboyant, vivid 19th and 20th Mountain drives Attractions Where to stay & eat produce in imaginative contemporary with superb gardens. Century Welsh counterparts. dishes for lunch and dinner.

Lake Country House, The Y Talbot Esgair Wen, Tyllwyd Farm Ultracomida Luxury Lodges 02 07 11 15 20 25 Hotel & Spa Lampeter Tregaron Cwmystwyth Aberystwyth Trefeglwys, near Llanidloes Llangammarch Wells www.thefalcondale.co.uk www.ytalbot.com www.welshaccommodation.co.uk www.ultracomida.com www.luxury-lodges-wales.com www.lakecountryhouse.co.uk Superbly located on the outskirts of the This 400 year old drovers inn features Enjoy a warm, friendly welcome at this Fabulous, award-winning Spanish- This peaceful 80 acre farm features Luxury spa and country house hotel historic university town of Lampeter, the luxury accommodation with ancient enchanting 4 bedroom cottage Esgair Welsh deli-restaurant featuring fine bird watching and nature walks from in fabulous grounds. The elegant, Falcondale country house hotel offers beams, slate floors and cosy inglenook Wen, beautifully situated overlooking range of artisan produce and one of its six luxury self-catering lodges and comfortable lounges and sumptuous accommodation for holidays fireplaces in the very heart of the the stunning landscape and wildlife of the best selections of local Welsh honeymoon cottage. Each 5 star lodge bedrooms/suites are richly appointed. and short breaks. Lunches and dinners Cambrian Mountains. Passionate about the Ystwyth Valley. Located on one of cheeses anywhere. Also serving is set in its own private grounds with In the restaurant Head Chef Sean (non-residents welcome) are a delight local food, ales and ciders, the team the Cambrian Mountains Lamb hill farms, moreish tapas, delicious lunches in the an individual hot tub and enjoying Cullingford offers modern Celtic cuisine in the hotel’s AA 2 Rosette restaurant at Y Talbot delights guests with both Tyllwyd, the home of the Raw family popular tapas bar area with its informal panoramic views of the Cambrian (AA 2 Rosette) with discrete unobtrusive (awarded for 5 consecutive years!) – contemporary and traditional Welsh for six generations. Also excellent farm atmosphere, together with a great Mountains. Welcome packs provided service and an exceptional wine list. not least because chef Mike Green and menus in the restaurant or characterful bar. campsite along the river bank nearby. selection of wines and beers. Bookings and luxurious beauty treatments Non-residents welcome for spa days as his team champion local producers. advised for the evening! available on site. well as lunch, dinner, afternoon tea.

Photo: Jason Cain

Lasswade Country House The Yurt Farm Aberystwyth Arts Centre The National Library of Wales Guidfa House 03 08 12 16 21 26 Llanwrtyd Wells , near Aberystwyth Aberystwyth Aberystwyth Crossgates, nr Llandrindod Wells www.lasswadehotel.co.uk www.nationaltrust.org/llanerchaeron www.theyurtfarm.co.uk www.aberystwythartscentre.co.uk www.llgc.org.uk www.guidfahouse.co.uk AA 2 Rosette. 4 Star ‘Restaurant with A wonderful 18th century, small rural Thea and Laurie invite you for an eco- Wales’s most vibrant arts centre in a With over 4 million printed volumes Enjoy your stay at this lovely 5 star Rooms’. 2011-12 UK Green Champion and estate owned by the National Trust. friendly break in a quiet hay meadow magnificent setting with stunning views and rare books, the Library includes B&B country house near Llandrindod 2008-10 UK Sustainable Food winner. Enjoy a visit in the Nash country house on their family’s organic farm. The simple over Cardigan Bay. With a lively, all year world class collections of Wales, Wells. Expect a warm welcome and Personally run by owners Roger and with its laundry, , brewery and luxury of their yurts is unforgettable, round theatre, dance, music and film Welsh-language and Celtic material, home-made food as you unwind with Emma Stevens whose eight bedroom salting house. Also walled garden, with wood burning stoves, handcrafted programme, the Centre also includes including art. Visitors welcome for books by the log fire and afternoon Edwardian House was described in the parkland and organic home farm with furniture, organic bedding and solar galleries with ever-changing library tours and a variety of seasonal tea in the elegant sitting room. Evening Daily Telegraph as ‘having one of the best Welsh Black cattle, sheep showers. Explore the farm, collect eggs contemporary art exhibitions plus and permanent exhibitions in the drinks or wine and cold platters served views in Wales’. Located in the smallest and rare Welsh pigs. Delicious, home and feed the cows. Enjoy delicious meat international festivals, courses and extensive galleries; the café and shop to resident guests if they choose not to town in Britain on the A483 southern made refreshments are served in the and vegetables around the campfire. workshops, as well as popular cafes, dine out locally. and stunning views over the town. approach to the Cambrian Mountains. tearoom. bars, craftshop and bookshop.

The Castle Hotel Tyˆ Mawr Mansion Y Ffarmers Vale of Rheidol Railway Ceredigion Museum Elan Valley Trust Cottages 04 09 13 17 22 27 Llandovery Cilcennin Aberystwyth – Devil’s Bridge Aberystwyth Near Rhayader www.castle-hotel-llandovery.co.uk www.tymawrmansion.co.uk www.yffarmers.co.uk www.rheidolrailway.co.uk www.ceredigion.gov.uk www.elanvalley.org.uk Traditional, warm and friendly coaching This 5 star award-winning restaurant Set in a pretty village near Aberystwyth, A blast of the whistle and a hiss of steam Located in an original Edwardian Secluded self catering on the Elan inn, now fabulously renovated with a with rooms includes nine individually Y Ffarmers has a well deserved reputation and you’re away! A thrilling journey Theatre, described as ‘probably the Estate includes a restored 16th century relaxed atmosphere – including an old styled suites and luxury en-suite for quality food and friendly service. through spectacular mountain scenery. most beautiful museum in Britain’, longhouse Llannerch y Cawr (2 units. fashioned bar, roaring log fire, plenty bedrooms plus an intimate restaurant. A great place for a drink, lunch or dinner, Opened in 1902 to carry lead ore and the region’s rich history is depicted Sleeps 4/6), the traditional cottage of comfy sofas and a warm welcome. (AA 2 Rosettes). Over 90% of seasonal this cosy pub serves well-kept beer as timber as well as passengers, the narrow in collections of Welsh costume, art Tynllidiart (sleeps 4), and cosy 19th The hotel’s 15 luxury en suite bedrooms produce is sourced within a ten-mile well as local, seasonal produce. Daily gauge railway climbs 700ft (200m) and and artefacts relating to the county’s century farmhouse Penglaneinon feature simple stylish décor. Delicious radius of the hotel, much of it organic. menus vary according to what’s available almost 12 miles (19 km) to Devil’s Bridge farming, seafaring, industrial and (sleeps 6). Each property enjoys fine food served all day includes local For a special treat, enjoy dinner and what chef Rhodri Edwards fancies with its legendary waterfalls. domestic heritage. Highlights include views across various valleys, lakes, delicacies and traditional dishes. followed by a movie evening in the cooking! a reconstructed 19th century cottage reservoirs and dams. Meanwhile the hotel’s 27 seat cinema! and barn and Welsh textiles display. Trust’s Penbont House at Pengarreg Dam offers B&B and a tearoom.

The New White Lion Rhiannon Gold Centre Strata Florida Bwlch Nant yr Arian Tynrhelyg Cottages Elan Valley Visitor Centre 05 10 14 18 23 28 Llandovery Tregaron Forest Centre Talybont Rhayader www.newwhitelion.co.uk www.rhiannon.co.uk www.cadw.wales.gov.uk 9 miles east of Aberystwyth on the A44 www.holidaycambriancoast.co.uk www.elanvalley.org.uk/visiting- Refresh and re-invigorate yourself Welsh jeweller Rhiannon Evans Strata Florida was a significant 12th www.forestry.gov.uk/bwlchnantyrarian Stay in rural style and comfort and elan/visitor-centre in this extremely comfortable, 5 star has been designing beautiful Celtic century Cistercian abbey and an A little piece of heaven, high in the meet one of our hard-working farmers Located at the foot of the magnificent Grade II listed boutique hotel jewellery for over 40 years. Her unique important Welsh cultural centre. Its Cambrian Mountains with an attractive in the Cambrian Mountains Lamb Elan Valley lakes, reservoirs and dam accommodation in historic Llandovery. jewellery is made by Welsh speaking enterprising monks established large- Visitor Centre and café. Highlights group. Choice of two peaceful, 5* system, the centre is an excellent base Each of the six bedrooms is influenced goldsmiths and visitors can watch their scale sheep farming and created trade include, stunning views, the lakeside all- self catering cottages (each sleeps 6) for exploring the 72 square mile estate by local Welsh characters and folklore work in progress in the purpose built routes across the mountains. Today the ability trail, a choice of waymarked scenic created from traditional stone in the heart of the Cambrian Mountains legends and features individual styling viewing workshops. The centre also peaceful site houses a new interpretation walks; world class mountain biking routes outbuildings. An excellent base and dramatic scenery. Open all year, it with tasteful furnishings and antiques. includes a museum of Celtic Art; café; centre, including poems by Gwyneth plus adventure play areas and animal for hill or mountain walking; also near is a favourite with visitors and features Home cooked breakfast and dinner for art gallery plus a delightful craft gift Lewis, to help visitors understand the puzzle trail. Visitors can also enjoy the to vast sand dunes and beaches at educational and interpretation residents. shop. ruins of this once magnificent abbey. spectacular daily Red Kite feeding session. and , Cardigan Bay. exhibitions, a café and shop.

www.cambrianmountains.co.uk MCM1271 11/2012 Design: www.fbagroup.co.uk Printed on recycled paper Images: ©Crown Copyright (2012) Visit Wales, Janet Baxter and Charles Sainsbury-Plaice. Charles and Baxter Janet Wales, Visit (2012) Copyright ©Crown Images: paper recycled on Printed www.fbagroup.co.uk Design: 11/2012 MCM1271 www.robrattray.co.uk Tregaron - Gary Jones Tregaron Butchers Group Butchers www.bobthebutcher.co.uk Aberystwyth - Rob Rattray - Rob Aberystwyth Rhayader - Bob The Butcher - Bob The Rhayader www.mathewsbutchers.co.uk Llandovery - Mathews Butchers - Mathews Llandovery Cambrian Mountains Cymraeg! This newsletter is aimed primarily at newsletter This Cambrian Mountains the to visitors Each year outside the region. from that discover to fascinated are tourists bilingual and is very this part of Wales is widely used (Cymraeg) Welsh that language Welsh The life. in everyday of experience visitors’ to contributes unique and quite being somewhere different. is Welsh local communities In many In Ceredigion language. first people’s 21%, of and in Powys 52%, county and many people speak Welsh the through schools also teach It is an ancient medium of Welsh. is pronounced language that Celtic not try a few Why phonetically. yourself? phrases Cymru - Wales Cymru da – good morning Bore Nos da - good night Plis – please – thank you Diolch yn fawr - hotel Gwesty - breakfast Brecwast - coffee Coffi – tea Te – biscuits Biscedi - beer Cwrw wine – red Gwin coch wine – white Gwin gwyn health) (good da! – cheers! Iechyd Definitely ‘must sees’ and ‘don’t miss’, sees’ and ‘don’t ‘must Definitely remote are routes marvellous these two picnics, for - perfect and romantic painting or landscape photography, it right and plan Time plain reverie. just a Cambrian Mountain lunch or dinner at en route! venue Ambassador Or why not make a complete day of day a complete not make Or why truly a for in both routes it and take Cambrian unforgettable spectacular, miles of about 75 Mountains circular map overleaf (see in total route). approximate for round remarkable This trip is a firm, seasonal with vintage favourite and car enthusiasts clubs! cycle motor In Tregaron be sure too to visit CM to too be sure In Tregaron Rhiannon Gold Centre Ambassador craft workshops, with its jewellery and gallery. centre the mountains, over way And on your and visit a detour take time, have if you chapel the beautiful Soar y Mynydd the Simple and isolated, on the way. of peace chapel is a spiritual haven and tranquillity. from Tregaron over over Tregaron from Elan Valley Visitor Centre Visitor Elan Valley This fabulous route follows a wild and follows route fabulous This spacious, bleak landscape with grand, of the roof across views expansive is rich in archaeology, area The Wales. cairns ritual sites, Age with Bronze villages. medieval and deserted the heather, lurk amongst Grouse Red Plovers, Golden plus Lapwings, Kites! Red and, of course, Buzzards Another outstanding drovers’ route is the route drovers’ Another outstanding B4343 exhilarating Wells. Llanwrtyd and Abergwesyn to Elan Valley with its dramatic lakes and lakes with its dramatic Elan Valley dams. The is one of the Cambrian and trail attractions! Mountains Ambassador Seasonally available from June to the end June to from Seasonally available Cambrian Mountains lamb has of January, events high profile on menus at featured Cup and Wimbledon. such as the Ryder also the highlight of the Royal It was Hall Jubilee luncheon in Westminster Queen in June 2012. HM The for the Cambrian identity for brand The Mountains includes a special watercolour of Prince HRH The by kindly provided the explored first Prince The Wales. when he Cambrian Mountains in 1969 University. Aberystwyth at a student was Highness the painting, His Royal For Berwyn of Cwm the view selected near Tregaron. Valley’) (meaning ‘Berwyn is a mark of superior quality brand The brand strict to adhere and our farmers practice, best ensure principles to land management for sustainable with some of and eco-systems habitats in the UK! carbon emissions the lowest on local served it is proudly Not least our Cambrian Mountains menus by not Why Ambassadors! Tourism home some delicious Cambrian take gift or to Mountains lamb as a food freezer. your home from at enjoy www.cambrianmountains.co.uk www.cambrianmountains.co.uk selected butchers in butchers selected range. It also features It also features range. road links Cwmystwyth links Cwmystwyth road herever you are staying in staying are you herever the Cambrian and around to be sure Mountains region, ld traditions die hard in the die hard ld traditions Cambrian Mountains where still often and shepherds farmers Mountain routes that once echoed once that Mountain routes hooves the sound of horses, cattle to silent amid stand and sheepdogs now rare by over watched scenery, stunning in the skies. gracefully gliding kites red W explore the region’s stunning scenery stunning the region’s explore mountain outstanding one of two from - heart of the region the very at roads car. or by bike whether on foot, Wales’s were drovers Sheep and cattle centuries, for who, original ‘cowboys’ wild across their livestock herded markets the livestock reach to terrain by However, and elsewhere. in London traditions the drovers’ the 20th century, and of rail with the advent had faded and longer journeys for transport road trade. the meat Described by the AA as ‘one of the as ‘one the AA Described by in the world’, drives scenic 10 best the B4518 Its spectacular scenery and Rhayader. of the Cambrian the watershed crosses Mountains taking in the fabulous ‘One (or two) of the10scenic in drives best the world!’ the region (see right). (see the region use horses to access the steep terrain and terrain the steep access use horses to They bogs on the hill tops. wetland vast farming a Hendre" the "Hafod practise on the of long summer grazing system lowland to down hills with sheep brought and lambing. winter for pastures Initiative’, Marketing his ‘Farmers Through is seeking to of Wales Prince HRH The The the decline of hill farming. prevent maintain them uplands need animals to nutritious, and in turn, this provides and maintains valuable food sustainable and eco-systems. habitats lamb is Cambrian Mountains (CM) in of 22 farmers a group by produced mountain breed, whose native Mid-Wales on the hills of varied freely lambs graze in a results This and herbs. grasses lamb (16kg) slightly lighter smaller, and flavour succulent of exceptionally supply CM lamb They quality. meat supermarket’s the Co-operative for Irresistible Truly and on the TV shopping channel QVC from is available O Try some delicious, succulent succulent delicious, some Try Lamb! Cambrian Mountains

CAMBRIAN MOUNTAINS TOURISM AMBASSADORS 2013 our exceptionally clean natural our exceptionally communities rural vibrant environment, and traditions. The Highnesses Royal In 2008 Their of Duchess and The of Wales Prince home their Welsh established Cornwall at Llwynywermod at below) (pictured most are We near Llandovery. Myddfai, their enthusiasm them for to grateful the support for and unstinting and Cambrian Mountains region our local communities.

EXPLORE THE year. The establishments listed overleaf listed establishments The year. 2013. for the CMI Ambassadors are signed up have Ambassadors These and principles and criteria strict to use the CMI Tourism entitled to are identity and display brand Ambassadors wooden the Cambrian Mountains distinctive plaque. Cymru Coed by created special, bilingual plaque was This in the Cambrian sourced wood sycamore Welsh using native near Builth Wells Pontsioni, came from tree Mountains. The of Llanidloes. Freeman Richard hand-turned by and was CAMBRIAN MOUNTAINS STAY, EAT, DO …THE BEST! TOURISM AMBASSADORS ACCOMMODATION, FOOD & ATTRACTIONS rural communities and the natural communities rural help is to objective A key environment. and add value enterprise rural promote by and services produce regional to and ethical standards ensuring strict consumers. high quality for Cambrian Mountains Initiative The project is a wide ranging (CMI) includes a number of different that and partners who are organisations and promoting on preserving focused – in particular of the area best the very www.cambrianmountains.co.uk

MENTER MYNYDDOEDD CAMBRIAN Menter wledig a ysbrydolwyd gan EUB Tywysog Cymru

CAMBRIAN MOUNTAINS INITIATIVE he Cambrian Mountains of Mid some of the most comprise Wales beautiful, unspoilt landscapes A rural initiative inspired by HRH The Prince of Wales HRH The Prince of Wales pictured on a farm visit with Cambrian Mountains farmer James Raw visit with Cambrian Mountains farmer on a farm pictured Wales of Prince HRH The T in Europe. They include rare natural include rare They in Europe. home to and are wildlife for habitats practices upland farming traditional Ages. the Middle back to dating is beautiful, the area Stunningly landscape an unforgiving however is why This and farm. live in which to wishes to of Wales Prince HRH The upland farms, traditional help sustain Two years ago, HRH The Pince of Wales established the established of Wales Pince HRH The ago, years Two scheme to Ambassador Cambrian Mountains Tourism in the establishments high quality tourism recognise self-catering restaurants, include hotels, They area. attractions. as visitor well as accommodation the Ambassadors’ acknowledge scheme is designed to The including their communities, rural to important contribution produce; use of Cambrian Mountains and other local food the to connect to visitors encourage they also the way of Mid Wales. and culture countryside ‘Cambrian Mountains accolade of the prestigious award The Ambassador’ each is based on independent advice Tourism About our Tourism Ambassadors 2013 Ambassadors Tourism our About The Cambrian Mountains Initiative Mountains Cambrian The MCM1271 Newsletter No3 LATEST_Layout 1 19/11/2012 11:36 Page 1 Page 11:36 19/11/2012 1 LATEST_Layout No3 Newsletter MCM1271