Cambrian Mountains 2013 Ambassadors Brochure Pdf 1251K
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MCM1271 Newsletter No3 LATEST_Layout 1 19/11/2012 11:36 Page 1 CAMBRIAN MOUNTAINS TOURISM AMBASSADORS 2013 AMBASSADORS TOURISM MOUNTAINS CAMBRIAN ‘One (or two) of the10 best scenic drives in the world!’ herever you are staying in Elan Valley with its dramatic lakes and In Tregaron be sure too to visit CM and around the Cambrian dams. The Elan Valley Visitor Centre Ambassador Rhiannon Gold Centre WMountains region, be sure to and trail is one of the Cambrian with its jewellery workshops, craft explore the region’s stunning scenery Mountains Ambassador attractions! centre and gallery. from one of two outstanding mountain And on your way over the mountains, roads at the very heart of the region - if you have time, take a detour and visit whether on foot, bike or by car. the beautiful Soar y Mynydd chapel Sheep and cattle drovers were Wales’s on the way. Simple and isolated, the original ‘cowboys’ who, for centuries, chapel is a spiritual haven of peace herded their livestock across wild and tranquillity. terrain to reach the livestock markets Definitely ‘must sees’ and ‘don’t miss’, in London and elsewhere. However, by these two marvellous routes are remote the 20th century, the drovers’ traditions and romantic - perfect for picnics, Menter wledig a ysbrydolwyd gan EUBTywysog Cymru MENTER MYNYDDOEDD CAMBRIAN A rural initiative inspired by HRHThe Prince Wales of had faded with the advent of rail and CAMBRIAN MOUNTAINS INITIATIVE landscape photography, painting or road transport for longer journeys and STAY, EAT, DO …THE BEST! DO …THE EAT, STAY, TOURISM AMBASSADORS TOURISM just plain reverie. Time it right and plan CAMBRIAN MOUNTAINS FOOD & ATTRACTIONS FOOD the meat trade. lunch or dinner at a Cambrian Mountain ACCOMMODATION, Mountain routes that once echoed Another outstanding drovers’ route is the Ambassador venue en route! exhilarating B4343 from Tregaron over EXPLORE THE EXPLORE to the sound of horses, cattle hooves Or why not make a complete day of to Abergwesyn and Llanwrtyd Wells. and sheepdogs now stand silent amid it and take in both routes for a truly stunning scenery, watched over by rare This fabulous route follows a wild and spectacular, unforgettable Cambrian red kites gliding gracefully in the skies. bleak landscape with grand, spacious, Mountains circular of about 75 miles Described by the AA as ‘one of the expansive views across the roof of in total (see map overleaf 10 best scenic drives in the world’, Wales. The area is rich in archaeology, for approximate route). with Bronze Age ritual sites, cairns the B4518 road links Cwmystwyth This remarkable round and deserted medieval villages. and Rhayader. Its spectacular scenery trip is a firm, seasonal crosses the watershed of the Cambrian Red Grouse lurk amongst the heather, favourite with vintage Mountains taking in the fabulous plus Lapwings, Golden Plovers, car enthusiasts and Buzzards and, of course, Red Kites! motor cycle clubs! www.cambrianmountains.co.uk and Charles Sainsbury-Plaice. Janet Baxter Wales, Visit (2012) Copyright paper Images: ©Crown on recycled Printed Design: www.fbagroup.co.uk 11/2012 MCM1271 The Cambrian Mountains Initiative Cymraeg! This newsletter is aimed primarily at he Cambrian Mountains of Mid rural communities and the natural our exceptionally clean natural visitors to the Cambrian Mountains Wales comprise some of the most environment. A key objective is to help environment, vibrant rural communities from outside the region. Each year Tbeautiful, unspoilt landscapes promote rural enterprise and add value and traditions. tourists are fascinated to discover that in Europe. They include rare natural to regional produce and services by this part of Wales is very bilingual and In 2008 Their Royal Highnesses The that Welsh (Cymraeg) is widely used habitats for wildlife and are home to ensuring strict ethical standards and Prince of Wales and The Duchess of in everyday life. The Welsh language traditional upland farming practices high quality for consumers. Cornwall established their Welsh home contributes to visitors’ experience of dating back to the Middle Ages. The Cambrian Mountains Initiative (pictured below) at Llwynywermod at being somewhere unique and quite Stunningly beautiful, the area is (CMI) is a wide ranging project Myddfai, near Llandovery. We are most different. however an unforgiving landscape that includes a number of different grateful to them for their enthusiasm In many local communities Welsh is in which to live and farm. This is why organisations and partners who are and unstinting support for the people’s first language. In Ceredigion HRH The Prince of Wales wishes to focused on preserving and promoting Cambrian Mountains region and county 52%, and in Powys 21%, of help sustain traditional upland farms, the very best of the area – in particular our local communities. people speak Welsh and many schools also teach through the medium of Welsh. It is an ancient Celtic language that is pronounced phonetically. Why not try a few phrases yourself? Cymru - Wales Bore da – good morning Nos da - good night Plis – please Diolch yn fawr – thank you Gwesty - hotel Brecwast - breakfast Coffi - coffee Te – tea Biscedi – biscuits Cwrw - beer Try some delicious, succulent Gwin coch – red wine Gwin gwyn – white wine Cambrian Mountains Lamb! Iechyd da! – cheers! (good health) ld traditions die hard in the Seasonally available from June to the end Cambrian Mountains where of January, Cambrian Mountains lamb has Cambrian Mountains Ofarmers and shepherds often still featured on menus at high profile events use horses to access the steep terrain and such as the Ryder Cup and Wimbledon. Butchers Group vast wetland bogs on the hill tops. They It was also the highlight of the Royal practise the "Hafod a Hendre" farming Jubilee luncheon in Westminster Hall system of long summer grazing on the for HM The Queen in June 2012. hills with sheep brought down to lowland The brand identity for the Cambrian pastures for winter and lambing. Mountains includes a special watercolour Through his ‘Farmers Marketing Initiative’, kindly provided by HRH The Prince of HRH The Prince of Wales is seeking to Wales. The Prince first explored the HRH The Prince of Wales pictured on a farm visit with Cambrian Mountains farmer James Raw prevent the decline of hill farming. The Cambrian Mountains in 1969 when he uplands need animals to maintain them was a student at Aberystwyth University. and in turn, this provides nutritious, For the painting, His Royal Highness About our Tourism Ambassadors 2013 sustainable food and maintains valuable selected the view of Cwm Berwyn habitats and eco-systems. (meaning ‘Berwyn Valley’) near Tregaron. Two years ago, HRH The Pince of Wales established the year. The establishments listed overleaf Cambrian Mountains (CM) lamb is The brand is a mark of superior quality Cambrian Mountains Tourism Ambassador scheme to are the CMI Ambassadors for 2013. recognise high quality tourism establishments in the These Ambassadors have signed up produced by a group of 22 farmers in and our farmers adhere to strict brand area. They include hotels, restaurants, self-catering to strict criteria and principles and Mid-Wales whose native breed, mountain principles to ensure best practice, accommodation as well as visitor attractions. are entitled to use the CMI Tourism lambs graze freely on the hills of varied sustainable land management for Aberystwyth - Rob Rattray grasses and herbs. This results in a habitats and eco-systems with some of The scheme is designed to acknowledge the Ambassadors’ Ambassadors brand identity and display www.robrattray.co.uk the Cambrian Mountains distinctive wooden smaller, slightly lighter lamb (16kg) the lowest carbon emissions in the UK! important contribution to rural communities, including their Llandovery - Mathews Butchers of exceptionally succulent flavour and use of Cambrian Mountains and other local food produce; plaque. Not least it is proudly served on local www.mathewsbutchers.co.uk also the way they encourage visitors to connect to the This special, bilingual plaque was created by Coed Cymru meat quality. They supply CM lamb menus by our Cambrian Mountains Rhayader - Bob The Butcher countryside and culture of Mid Wales. using native Welsh sycamore wood sourced in the Cambrian for the Co-operative supermarket’s Tourism Ambassadors! Why not Truly Irresistible range. It also features www.bobthebutcher.co.uk The award of the prestigious accolade ‘Cambrian Mountains Mountains. The tree came from Pontsioni, near Builth Wells take home some delicious Cambrian on the TV shopping channel QVC and Tregaron - Gary Jones Tourism Ambassador’ is based on independent advice each and was hand-turned by Richard Freeman of Llanidloes. Mountains lamb as a food gift or to is available from selected butchers in enjoy at home from your freezer. the region (see right). www.cambrianmountains.co.uk www.cambrianmountains.co.uk MCM1271 Newsletter No3 LATEST_Layout 1 19/11/2012 11:36 Page 1 CAMBRIAN MOUNTAINS TOURISM AMBASSADORS 2013 AMBASSADORS TOURISM MOUNTAINS CAMBRIAN ‘One (or two) of the10 best scenic drives in the world!’ herever you are staying in Elan Valley with its dramatic lakes and In Tregaron be sure too to visit CM and around the Cambrian dams. The Elan Valley Visitor Centre Ambassador Rhiannon Gold Centre WMountains region, be sure to and trail is one of the Cambrian with its jewellery workshops, craft explore the region’s stunning scenery Mountains Ambassador attractions! centre and gallery. from one of two outstanding mountain And on your way over the mountains, roads at the very heart of the region - if you have time, take a detour and visit whether on foot, bike or by car. the beautiful Soar y Mynydd chapel Sheep and cattle drovers were Wales’s on the way. Simple and isolated, the original ‘cowboys’ who, for centuries, chapel is a spiritual haven of peace herded their livestock across wild and tranquillity. terrain to reach the livestock markets Definitely ‘must sees’ and ‘don’t miss’, in London and elsewhere.