Social Media: Tracking Its Exponential Growth
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VENERA WODDAL https://www.woddal.com/dejdr19ik SCORE 7/10 N WIWNDER.COM https://www.wiwnder.com/DRDEJ777 WT.Social https://wt.social/u/drfereydoun-dejahang YOUWEB.ORG, https://youweb.org/drdej777 ADD ADD ADD ADD ADD ADD The Exponential Growth Of Social Media And How To Use It For Your Own Benefit https://elearningindustry.com/exponential-growth-of-social-media-take-advantage In recent times, the popularity of Instagram has been soaring high. Instagram is not the only social media site, but it has acquired a huge number of followers. More subscribers are joining this site as it allows the profile holders to use a host of useful features present on the social site. Social networking has invariably become an intrinsic part of marketing. If social presence is not cultivated, then the brand won't be able to reach the audience. If the number of consumers does not increase, then the business will slowly come to a standstill; therefore, it becomes essential to use all types of online sources to market one’s business. Talents and passions are also equally expressed through the online medium, and in many cases, the talent has been transformed in the form of business so that suitable profit can be made. The Graphical Construction Of The Site Of Instagram Instagram is primarily a social site which allowed people to make a social profile and then upload pictures and videos. The uploaded content could be shared with other Instagram profile holders. The main aim was to establish a connection by allowing the sharing of visually vibrant elements. However, as people started exploring this social site, more functions were added by the creators. The increasing number of subscribers of Instagram is proof of the fact that people are highly engaged with this site. This engagement results from the features of the site itself. The site has multiple options for all its users. There are enough modifications or picture altering tools for making even a simple click into something beautiful. When the visual content is combined with the modification tools of Instagram, then the graphical content becomes truly eye-catching. The graphical components and tools are increased by the site creators so that more vibrant modification can be done on the pictures and videos. The social profile holder on Instagram can make videos and then edit those in a professional manner using the tools present on Instagram. The tools are quite easy to understand, and individuals can apply and view the effect before uploading the video for public view. Hence the graphics of the site are noteworthy as well as the elements provided for spinning marvelous audiovisual content. The Metrics That Guarantee Fame On Social Media Sites Social media sites are popular, but that does not mean that all the profiles present within the social site are equally popular. The popularity of each and every profile heavily depends on the position of the profile in the social site. The trending position of a profile is achieved when the profile attracts a huge number of views from other profiles. Liking and sharing of posts also add to that popularity. However, in a huge social site, a meager number of likes and shares won't do the trick. If the profile is suffering from low likes or followers, then it is a matter of concern, and for boosting the social profile, a person can consider the services offered that can be found online. One needs to understand that without popularity, even high-quality content will get lost in oblivion. In order to make the profile strong and powerful so that others can also find the profile easily, one has to consider options for increasing the followers as well as likes. In social media, likes and follower count are vital. If both are low, then the profile won’t be trending on the social site. Self-Help Techniques Available For Popularizing A Social Page On Instagram It is true that work and effort are needed for making the social profile strong in the first place. If the profile is weak, then it won’t be possible to boost it even if services for that purpose are acquired. Even service providers will see whether the social page has enough substance or not. Social media marketing is a huge task, and it cannot be done without proper effort and care. Some steps which ought to be taken to strengthen the foundation of a social profile are enlisted below: 1. Chalking Out The Idea Behind The Profile If there is a particular motive behind creating the profile, then one should be absolutely clear about that motive. Instagram offers the scope to create a business as well as personal accounts. If the business is the main motive, then the person should opt for a business page rather than a personal page. The clarity in this very basic step will help in suitably planning the profile. 2. Making The Posts According To The Main Theme Of The Profile The posts should take place regularly or should, at least, follow a pattern. Updates regarding new posts can be given beforehand so that people are aware of the upcoming posts. Updates can also be used for promotional purposes and can also help in keeping the audience in the loop. If the audience becomes disengaged to lack of information, then the profile won’t acquire popularity. 3. The Creation Of A Concise Yet Informative Bio There is a section for providing one’s bio in the social profile. This is the first thing a person sees in a profile, and it has to be well drafted. Information, links to websites and links to other social accounts should be included. The bio should be informative, and just by reading the bio, the virtual visitor should be able to understand the purpose of the social page. A social profile can be easily created but making it visible before a huge virtual audience within a milieu of other social profiles is very difficult so strengthening the profile form the very beginning is essential. You must be clear about the purpose of the profile and then use it accordingly. 19 Social Media Metrics That Really Matter—And How to Track Them https://blog.hootsuite.com/social-media-metrics/ 2019 Note: You can track your competitors’ progress the same way. What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. The right data will assure executives that their investment in social is paying off. It’ll also help you continue to make smarter, more data-driven decisions moving forward. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Ready to make an impression? Table of contents The social funnel: a breakdown Awareness metrics Engagement metrics Conversion metrics Customer metrics Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers The social funnel: a breakdown Before diving into social media metrics, let’s review where each one lives in the social funnel. For the purposes of this article, we’ll segment the funnel into four key customer journey stages: Awareness: these metrics illuminate your current and potential audience. Engagement: these metrics show how audiences are interacting with your content. Conversion: these metrics demonstrate the effectiveness of your social engagement. Consumer: these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Let’s dive in. Awareness metrics These numbers illuminate your current and potential audience. 1. Brand Awareness Brand Awareness is the attention your brand gets—across all social media—during a reporting period, or a specific span of time that yields statistically relevant data. Attention can be expressed through a variety of social media metrics, including @mentions, shares, links, and impressions. Reporting periods are also variable, usually lasting a week, a month, or a quarter. How to track it: STEP 1: Determine the attention metric(s) your organization wants tied to brand awareness. STEP 2: Determine the reporting period your organization wants tied to brand awareness. STEP 3: Be consistent. Consistency ensures that you’re benchmarking trends with accurate, dependable data. Note: A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. 2. Audience Growth Rate Audience Growth Rate measures the speed at which your brand’s following increases on social media. It’s how quickly you gain followers. As access to the internet continues to increase around the world, brands’ social media followings will also increase. But the question you should be asking is not, “How many net new followers did we get last month?” Instead, ask, “How fast did we gain last month’s net new followers—and was it faster than our competition?” How to track it: STEP 1: Measure your net new followers (on each platform) over a reporting period. STEP 2: Divide your net new followers by your total audience (on each platform) and multiply by 100 to get your audience growth rate percentage. Note: You can track your competitors’ progress the same way. 3. Post Reach Post Reach denotes how many people have seen a post since it went live. This metric is easy to find and even easier to understand. Most importantly, it’s actionable, since it’s affected by the timing (i.e., when is your audience online?) and the content (i.e., what does your audience find valuable?) of your post. How to track it: STEP 1: Measure the reach of any given post. STEP 2: Divide the reach by your total number of followers and multiply by 100 to get your post reach percentage. Note: On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Use this data to increase your reach. 4. Potential Reach Potential Reach measures the number of people who could, realistically, see a post during a reporting period. In other words, if one of your followers shared your post with her network, approximately 2% to 5% of her followers would factor into the post’s potential reach. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience. Knowing your potential reach enables you to gauge your progress. How to track it: STEP 1: Use a brand monitoring tool to track your total number of brand mentions. STEP 2: Record how many followers saw each mention (i.e., the audience of the account that mentioned you). STEP 3: Multiply those two numbers together to get your Theoretical Reach, or the absolute maximum number of people who could, in theory, see your brand mentions. Your potential reach is 2% to 5% of your theoretical reach. 5. Social Share of Voice (SSoV) Social Share of Voice measures how many people are mentioning your brand on social media compared to your competitors. Mentions can be either: 1. Direct (e.g., “@Hootsuite”) 2. Indirect (e.g., “hootsuite”) SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market? How to track it: STEP 1: Measure every mention your brand receives—direct and indirect—across your social networks. STEP 2: Measure your competitors’ mentions during the same reporting period. STEP 3: Add your mentions and those of your competitors to get the total industry mentions. STEP 4: Divide your brand mentions by the grand total and multiply by 100 to get your SSoV percentage. Note: Using social media analytics tools will make this process easier. Engagement metrics These numbers show how people are interacting with your content. 6. Applause Rate Applause Rate is the number of approval actions (e.g., likes, favorites) a post receives relative to your total number of followers. When a follower likes or favorites one of your posts, she’s acknowledging that it’s valuable to her. Knowing what percentage of your audience finds value in the things you post can—and should—inform your content moving forward. How to track it: STEP 1: Add up the total approval actions a post received over the course of a reporting period. STEP 2: Divide that number by your total followers and multiply by 100 to get your applause rate percentage. Note: Use a social media impact tool to help track approval actions and simplify the process. 7. Average Engagement Rate Average Engagement Rate is the number of engagement actions (e.g., likes, shares, comments) a post receives relative to your total number of followers. It’s an important metric because higher engagement means your content is resonating with the audience. To prove that, track the engagement rate of every post. If you have a high engagement rate, the actual number of likes and shares and comments is irrelevant. How to track it: STEP 1: Add up a post’s total likes, comments, and shares. STEP 2: Divide by your total number of followers and multiply by 100 to get your average engagement rate percentage. Note: The benchmark for this metric is different on every platform. Facebook and Twitter, for example, typically have lower engagement rates (e.g., 0.5% to 1%). Instagram, on the other hand, is known for its relatively high engagement rates (e.g., 3% to 6%). Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Get the free template now! 8. Amplification Rate Amplification Rate is the ratio of shares per post to the number of overall followers. Coined by Avinash Kaushik, author and digital marketing evangelist at Google, amplification is “the rate at which your followers take your content and share it through their networks.” Basically, the higher your amplification rate, the more willing your followers are to associate themselves with your brand. How to track it: STEP 1: Add up the number of times a post was shared (e.g., retweeted, repinned, regrammed) during a reporting period. STEP 2: Divide that number by your total number of followers and multiply by 100 to get your amplification rate percentage. 9. Virality Rate Virality Rate is the number of people who shared your post relative to the number of unique views (i.e., impressions) it had during a reporting period. Like the other metrics on this list, virality rate goes beneath the surface. It’s about more than just likes. “A post that gets 17,000 likes may only get 0.1% virality,” writes Nicolas Gremion, “while another post that receives 10,000 likes gets 9.97% virality—and that’s a far better post.” How to track it: STEP 1: Measure a post’s impressions. STEP 2: Measure a post’s shares. STEP 3: Divide the number of shares by the number of impressions and multiply by 100 to get your virality rate percentage. Conversion metrics These numbers demonstrate the effectiveness of your social engagement. 10. Conversion rate Conversion Rate is the number of visitors who, after clicking on a link in your post, take action on a page (e.g., subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. A high conversion rate means your content is valuable and compelling to the target audience. From a social media standpoint, it’s a sign that your post was relevant to the offer. In other words, it kept its promise. How to track it: STEP 1: Create a post with a call-to-action link. Use a URL shortener to make it trackable. STEP 2: Place a “cookie” on the user’s machine. Doing so attaches the lead to a campaign. STEP 3: Use the campaign reporting to track the total number of clicks and conversions generated by the post. STEP 4: Divide conversions by total clicks and multiply by 100 to get your conversion rate percentage. Note: A post’s conversion rate can be high even if traffic is low. The two metrics are mutually exclusive. 11. Click-Through Rate (CTR) Click-Through Rate, or CTR, is how often people click on the call-to-action link in your post. Not to be confused with other engagement actions (e.g., shares, likes, comments), your CTR is specifically tied to a link that brings the audience to additional content. Tracking CTR, often and accurately, will give you invaluable insight into how compelling your offer is to the target audience. How to track it: STEP 1: Measure the total clicks on a post’s link. STEP 2: Measure the total impressions on that post. STEP 3: Divide the number of clicks by the number of impressions and multiply by 100 to get your CTR percentage. Note: Don’t forget to measure clicks and impressions within the same reporting period. 12. Bounce Rate Bounce Rate, is the percentage of page visitors who click on a link in your post, only to quickly leave the page they land on without taking an action. Bounce rate lets you measure your social media traffic—and, in turn, ROI—against other sources of traffic (e.g., traffic from a Facebook post vs. traffic from an organic Google search). If your social media bounce rate is lower than that of other sources, it’s proof that your social media campaigns are targeting the right audience—and, in turn, driving high-value traffic. How to track it: STEP 1: Set up Google Analytics. STEP 2: Open the “Acquisition” tab, and look under “All Traffic” for the “Channels” segment. STEP 3: Click on the “Bounce Rate” button, which will rank all of the channels from lowest bounce rate to highest. Note: Demonstrating the relative effectiveness of your social media efforts will go a long way in proving its value to the business. 13. Cost-Per-Click (CPC) Cost-Per-Click, or CPC, is the amount you pay per individual click on your sponsored social media post. Whether you choose to advertise on Facebook, Instagram, Twitter, or Linkedin, don’t focus on your total spend. Instead, look to your CPC. It’ll help you weigh if your investment in attention is efficient, or wasteful. How to track it: STEP 1: Check your platform’s Ad Manager. STEP 2: Check it often. Note: Never let your CPC campaigns go unattended for an extended period of time. 14. Cost Per Thousand Impressions (CPM) Cost Per Thousands Impressions, or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post. Unlike in a CPC campaign, a CPM post won’t necessarily drive action. It’ll only create impressions, views. Therefore, CPM is a faster and less expensive way to split test content. How to track it: STEP 1: Check your platform’s Ad Manager. STEP 2: Check it often. Note: Never let your CPM campaigns go unattended for an extended period of time. 15. Social Media Conversion Rate Social Media Conversion Rate is the total number of conversions that came from social media, expressed as a percentage. Understanding this metric will give you clear insight into the effectiveness of each post in a campaign. In other words, it answers this question: how well does this offer resonate with our target audience? How to track it: STEP 1: Create a link in the post using a shortened URL that places a “cookie” on the user’s machine. STEP 2: Measure your total number of conversions. STEP 3: Divide the social media conversions by the total number of conversions and multiply by 100 to get your social media conversion rate percentage. 16. Conversation Rate Conversation Rate is the ratio of comments per post to the number of overall followers you have. It’s another metric coined by Avinash Kaushik—and it’s better than tracking comments without any context. After all, getting an average of 20 comments per post is a lot more impressive if you only have 200 followers. Tracking your conversation rate will help you understand how much of your audience is compelled to add their voice to the content you post on social. Or as Kaushik puts it, “Is what you are saying interesting enough to spark the most social of all things: a conversation?” How to track it: STEP 1: Use a tool like Hootsuite Analytics to pull the number of comments you received during a reporting period. STEP 2: Divide that number by your total number of followers and multiply by 100 to get you conversation rate percentage. Customer metrics These numbers reflect how your active customers think and feel about your brand. 17. Customer Testimonials Customer Testimonials are any customer review, assessment, comment, endorsement, or interview relating to a brand. Ultimately, great testimonials are the product of customer delight. If your brand makes people happy, they’ll be more likely to share their good experience with others. The benefits are clear: a consistent stream of sincere testimonials on social media will garner trust and credibility while boosting your brand’s presence. Want more customer testimonials? Ask your best customers to leave a review. Never offer to compensate them for their effort, of course, as that would undermine your credibility. Run a social media campaign that encourages people to create written, video, or online testimonials about your product, service, or mission. Link to your Google My Business review form to make leaving testimonials a simple, seamless process for your brand evangelists. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. 18. Customer Satisfaction (CSat) Score Customer Satisfaction, or CSAT, is a metric that measures how happy people are with your product or service. Usually, the CSAT score is the product of one, straightforward question: How would you describe your overall satisfaction with this product? Customers are then asked to rate their satisfaction on a linear scale, either numerically (e.g., one to 10) or sentimentally (e.g., Poor, Fair, Good, Great, Excellent). CSAT has become a nearly ubiquitous way to understand how customers feel about your brand, mainly because it’s clear, concise, and easy to administer, especially on social media. How to track it: STEP 1: Create a CSAT survey on social media. STEP 2: Add up the sum of all the scores. STEP 3: Divide the sum by the number of respondents and multiply by 10 to get your CSAT score. 19. Net Promoter Score (NPS) Net Promoter Score, or NPS, is a metric that measures customer loyalty. Unlike CSAT, NPS is good at predicting future customer engagement because it is the product of one—and only one—specifically phrased question: How likely is it that you would recommend our [company/product/service] to a friend? Customers are then asked to answer on a scale of zero to 10. Based on their response, each customer is grouped into one of three categories: Detractors: 0 – 6 score range Passives: 7 – 8 score range Promoters: 9 – 10 score range NPS is unique in that it measures customer satisfaction as well as future sales, which has made it a valuable, go-to metric for organizations of all sizes. How to track it: STEP 1: Create a NPS survey on social media. STEP 2: Subtract the number of promoters from the number of detractors. STEP 3: Divide that number by the total number of respondents and multiply by 100 to get your NPS. “Yes, absolutely,” you say. “I’d love to talk data.” Whether you meet with your boss once a month or once a day, your conversations about data will be more substantive—and impactful—if you highlight social media metrics that demonstrate the bottom-line impact of your effort. So dig deeper, and go beyond the readily accessible vanity metrics that literally anyone can report. Showcase your skills by presenting social media analytics that tell a story, a narrative that’s inherently valuable to your organization. You’ll work more, but you’ll also come away with more than your effort was worth. Use Hootsuite Impact and get plain-language reports of your social data to see exactly what’s driving results for your business—and where you can improve performance for be COMENTS What would be the best amplification rate?? Thanks Eddie! Very helpful article. So much data, but what to do with it?! Added to Favorites, thanks for sharing. Love the Customer metrics section, very close to me :-) One of the most comprehensive articles out there! It has answered so many of my long- standing questions in a straightforward, easy to understand way. Thank you, Eddie Shleyner and Hootsuite! Do comprehensive and useful -- thankyou Eddie Shleyner! Have bookmarked! I have a feeling I'll be referring to this often. Very helpful article. I am running a social media audit for my company and this will help me to measure the level of social media activity and formulate correct strategy for future. Thank you the Hootsuite is best social media tool really good article and one I have shared on my business FB page. I see so many businesses posting or reposting content with little consideration to many of these metrics. It must deliver ROI. Great article -- thank you for sharing! So great blog... and ideas on conversion metrics... question though.. Where are the industry benchmarks to actually help us determine whether or not our campaigns are doing well or not? We can measure ourselves against our own benchmarks day in and day out- but I'm always curious as to how other companies in similar space are doing. Is that something Hootsuite provides? Not the details of a competitor but let's say B2B benchmark on lead conversation rate with various spend levels and geo? Great question, Pegah. Hootsuite is indeed working on creating a tool for performance benchmarking—please stay tuned for that! In the meantime, benchmarking against your own performance is the right thing to do. If you have social media goals align that align with broader business goals, that could help inform targets. For more on this, I encourage you to check out this article: https://blog.hootsuite.com/measure-social-media- roi.../ Thanks for reading! This was extremely useful - thank you! Amazing work dude. You are saving lives here... Thank you, great practical information. A good blog read. Great article! Thanks Eddie, It is very helpful. Re; Applause Rate, my question is "one of your follower likes of favourite one of your post" means only the number of reaction buttoms likes (like and love)? Not wowed, sad or angry? ALLOBLAK https://www.alloblak.com/drdejahang19/ BETA.SOCIALL https://beta.sociall.io/u/5d21d5c0e53c2c02a8e378cf/feed CHTTR https://chttr.co/ @id14000578159 CYGONENETWORK.COM https://cygonetwork.com/go/user/DRDEJAHANG2020 DIASPORA https://joindiaspora.com/stream DIASPORTA JOINDIASPORA.COM https://joindiaspora.com/u/drdejf DIASSPORA.FIDAIS https://diaspora.flidais.net/people/e015eea068050137c2364ed6a217099b DIASPORA.CLUB https://diaspora.club/people/a20af3304683013702cc17a96ccf4e57 DAISPORA https://podupti.me/ https://diaspora.club/ https://diaspora.club/stream DARTO https://darto.com/u/drdej197 ELLO https://ello.co/drdej2016 ELLO https://ello.co/drdej2016/post/6n4tirgomuhclvatyrz9ba E-SATHI.COM https://www.e-sathi.com/Dejahang77 FRIENDICA https://dir.friendica.social/servers FLOTE https://flote.app/drdejahan19 FREE HUMAN.FR PLEROMA https://freehuman.fr/stream https://freehuman.fr/people/9db920109e2e0137fda01d61b5bbbe9b Golf, GAB https://gab.com/drdejahang19 GNU https://gnusocial.no/dejahang2019z https://gnusocial.no/dejahang2019z/all GNU https://gnusocial.cc/drdej719/all GNU ALL https://gnu.io/social/try/ GNU ALL https://gnu.io/social/try/ HAWAAR https://hawaar.com/drdej77 JOIN DIASPORA https://joindiaspora.com/people/b56217a0161c01349ac50242ac110004 MASTODON HOST https://mastodon.host/web/getting-started https://mastodon.host/web/accounts/373814 MASTODON SCHOLAR https://scholar.social/web/getting-started MASTODON FREERADICAL https://freeradical.zone/web/getting-started https://freeradical.zone/web/accounts/101888 MASTODON.XYZ https://mastodon.xyz/web/getting-started MASTODON QOTO https://qoto.org/web/accounts/147584 MASTODON QOTO https://qoto.org/ @drdej555 MASTODON DISPLACED.SOCIAL https://displaced.social/web/getting-started MOVIM https://nl.movim.eu/?contact/dejf555%40movim.eu MOVIM https://de.movim.eu/?contact/drdej777%40movim.eu MEWE https://mewe.com/profile/5cd5bb4632e2bf0f36ec5dda FI.MOVIM.EU https://fi.movim.eu/?contact/drdej999%40movim.eu MIRRORISLAND.COM https://www.mirrorisland.com/drdej55L.MOVIM.EU https://nl.movim.eu/?news NEWTIMEBOX.COM http://www.newtimebox.com/ OK.RU https://ok.ru/profile/577844104321 SOCIAL.GIBBERISHJ https://social.gibberfish.org/people/506608a095cf0137f7635e2c1419700d https://plerom a.fr/dej2018 PLEROMA.FR https://pleroma.fr/main/friends PLEROMA.CAT https://pleroma.cat/dr7dej19 SCORE 10/10 PLEROMA-FREE HUMAN.FR https://freehuman.fr/stream SCORE 10/10 https://freehuman.fr/people/9db920109e2e0137fda01d61b5bbbe9b PLEROMA.FR https://pleroma.fr/main/friends PLUSPORA https://pluspora.com/stream https://pluspora.com/people/3b6cf50095cc0137439e005056 264835 SCORE 10/10 PLUSPORA https://pluspora.com/people/3b6cf50095cc0137439e005056264835 QWERLY.COM https://qwerby.com/7dejahang/ SOCIALL.IO https://beta.sociall.io/u/5d21d5c0e53c2c02a8e378cf/feed SCORE 7/10 SWARMR https://swarmr.com/dejahang19/dr-fereydoun-dejahang SOCIAL.GIBBERFISH/ PLEROMA https://social.gibberfish.org/people/506608a095cf0137f7635e2c1419700d 10/10 STARS***N SOCIALHOME.NETWORK https://socialhome.network/u/dejdr777/ SHAREIST.COM https://www.shareist.com/project/12407/content/inbox/ SNIPPY.COM https://snippy.com/u/profile/c4fX1jZPJ1 SCORE 8/10 TUMBLR http://drdej.tumblr.com/ https://www.tumblr.com/dashboard TARINGA https://www.taringa.net/DrFereydounDejah 6/10 TOKO https://toko.tech/dejdr19 VENERA WODDAL https://www.woddal.com/dejdr19ik SCORE 7/10 N WIWNDER.COM https://www.wiwnder.com/DRDEJ777 WT.Social https://wt.social/u/drfereydoun-dejahang YOUWEB.ORG, https://youweb.org/drdej777 Social Media: Tracking Its Exponential Growth AUTHOR Pam Dyer @pamdyer PUBLISHED May 10, 2010 https://www.socialmediatoday.com/content/social-media- tracking-its-exponential-growth Many of you are probably familiar with Social Media Revolution, a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the modern scene. It did an excellent job of explaining the importance of the social Web and its impact on society. Erik is also the author of the fine book Socialnomics, which details how social media has forever changed the way we live and do business. Since everything in the world of social media has been evolving so quickly, Erik has just updated that wonderful video to include many new statistics and graphics. If you loved the first one, you'll enjoy version two just as much: Stats from Video: 1. Over 50% of the world's population is under 30 years old 2. 96% of them have joined a social network 3. Facebook tops Google for weekly traffic in the U.S. 4. Social media has overtaken porn as the #1 activity on the Web 5. 1 out of 8 couples married in the U.S. last year met via social media 6. Years to reach 50 millions users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)... 7. Facebook added over 200 million users in less than a year 8. iPhone applications hit 1 billion in 9 months 9. We don't have a choice about whether we do social media, the question is how well we do it. 10. If Facebook were a country it would be the world's 3rd largest ahead of the United States and only behind China and India 11. Yet QQ and Renren dominate China 12. 2009 U.S. Department of Education study revealed that, on average, online students outperformed those receiving face-to-face instruction 13. 80% of companies use social media for recruitment; 95% of these use LinkedIn 14. The fastest growing segment on Facebook is 55-65 year-old females 15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama 16. 50% of the mobile Internet traffic in the U.K. is for Facebook...people update anywhere, anytime...imagine what that means for bad customer experiences? 17. Generation Y and Z consider e-mail passé â€" some universities have stopped distributing e-mail accounts 18. Instead they are distributing: eReaders + iPads + Tablets 19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook... 20. The #2 largest search engine in the world is YouTube 21. While you watch this, 100+ hours of video will be uploaded to YouTube 22. Wikipedia has over 15 million articles...studies show it's more accurate than Encyclopedia Britannica...78% of these articles are non-English 23. There are over 200,000,000 blogs 24. Because of the speed with which social media enables communication, word of mouth now becomes world of mouth 25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour 26. 25% of search results for the world's top 20 largest brands are links to user- generated content 27. 34% of bloggers post opinions about products and brands 28. Do you like what they are saying about your brand? You'd better. 29. People care more about how their social graph ranks products and services than how Google ranks them 30. 78% of consumers trust peer recommendations 31. Only 14% trust advertisements 32. Only 18% of traditional TV campaigns generate a positive ROI 33. 90% of people that can skip TiVo ads do 34. Kindle eBooks outsold paper books for Christmas 35. 24 of the 25 largest newspapers are experiencing record declines in circulation 36. 60 millions status updates happen on Facebook daily 37. We no longer search for the news, the news finds us 38. We will no longer search for products and services, they will find us via social media 39. Social media isn't a fad, it's a fundamental shift in the way we communicate 40. Successful companies in social media act more like Dale Carnegie and less like Mad Men: Listening first, selling second 41. The ROI of social media is that your business will still exist in 5 years 42. Bonus: comScore indicates that Russia has the most engaged social media audience, with visitors spending 6.6 hours and viewing 1,307 pages per Facebook has a Civil Rights Problem https://blog.usejournal.com/facebook-has-a-civil-rights-problem-88952a7d93fe Also to see if Mark Zuckerberg stole the idea for Facebook from the Winklevoss twins do a thorough research and find out which one of them has no moral compass. Well that is very clear today.... How Corrupt is Facebook? It could be a government agency. http://www.capoliticalreview.com/capoliticalnewsandviews/how-corrupt-is-facebook-it- could-be-a-government-agency/ 30 Mar 2018 - “Just a few weeks before Facebook CEO Mark Zuckerberg apologized for the “breach of trust” that allowed Cambridge Analytica to access the ... Did Mark Zuckerberg steal the idea for Facebook from the Winklevoss twins, considering they did get $65 million from a settlement last year? How legitimate is their claim? https://www.quora.com/Did-Mark-Zuckerberg-steal-the-idea-for-Facebook-from-the- Winklevoss-twins-considering-they-did-get-65-million-from-a-settlement-last-year-How- legitimate-is-their-claim Rod Vessels, retired lawyer, supporter of the Humanity Party Updated May 14, 2016 · Upvoted by Kevin Mu, former Software Engineering Intern at Facebook (2014) and Jérôme Cukier, worked at Facebook (2013-2014) I was the attorney of Howard Winklevoss, the father of the Winklevoss twins. I was identified in The Social Network as the attorney who sent Mark the cease and desist letter that commenced the legal action and preserved the twins' copyright claim. I was the one (with the help of my son, whom I hired as my legal assistant) who collected and organized the email stream that formed the basis for laying out, later in the film, the allegations of the relationship that had been formed between Mark and the twins. I was compensated by the twins from my work, and they are protected by the attorney client privilege with respect to my efforts on their behalf. I believe I can say, ethically, that the case did involve allegations that Mark "stole the idea for Facebook from the Winklevoss twins," but, if one is talking merely about "ideas," such an allegation would rarely be actionable in a court of law. The case was more about whether a contract or other legal relationship had been formed between Mark and the Winklevoss brothers, which led to allegations of related claims. The case was settled before trial, and there is no use attempting to ascertain who was right and who was wrong. Both sides can make legitimate claims regarding that. I think it can fairly be said that Mark ended up being good for Facebook and that the Twins received compensation for their efforts. As to the adequacy of the compensation, I would leave that up to the twins and to Mark to decide. How Corrupt is Facebook? It could be a government agency. “Just a few weeks before Facebook CEO Mark Zuckerberg apologized for the “breach of trust” that allowed Cambridge Analytica to access the private social media activity of 50 million people, Facebook plunked down $200,000 to fight a data privacy initiative in California. http://www.capoliticalreview.com/capoliticalnewsandviews/how-corrupt-is-facebook-it- could-be-a-government-agency/ Facebook reveals every creepy bit of information that it stores on its … https://www.independent.co.uk › LIFE › Tech › News 23 Aug 2016 - Facebook has revealed the huge number of things it knows about people … on January 4, 2013 in Lille, Northern France ( DENIS CHARLET/AFP/Getty Images ) ….. Parents; Expectant parents; Mothers, divided by “type” (soccer, trendy, etc.) …. Independent Minds Comments can be posted by members of our … Facebook stores vast amounts of information about its users — and it … https://www.independent.co.uk › LIFE › Tech › Features 10 Apr 2017 - Facebook is holding a vast amount of information on you. … Facebook stores vast amounts of information about its users — and it can all be downloaded … Gadgets and tech news in pictures ….. Independent Minds Comments can be posted by members of our membership scheme, Independent Minds. Facebook Says It Is Deleting Accounts at the Direction of the U.S. and Israeli Governments George Washington Hunt: Facebook Is Corrupt and Dishonest http://georgewashingtonhunt.blogspot.com/2011/02/facebook-is-corrupt-and- dishonest.html Every piece of information we text or email is stored in Facebook's memories. If someone wants to defame you or use your texts and emails to condemn you ... New Zealand official calls Facebook 'morally bankrupt pathological ... https://www.businessinsider.com/new-zealand-privacy-commissioner-calls-facebook- 8 Apr 2019 - New Zealand's privacy commissioner over the weekend lashed out at Facebook, calling those behind the company "morally corrupt ... US State Department defunds anti-Iran Twitter after being exposed https://www.presstv.com/Detail/2019/06/01/597509/US-defunds-antiIran-Twitter-account- after-being-exposed Facebook deletes 3 billion accounts after sharp increase in ... https://www.independent.co.uk › LIFE › Tech › News 1. 24 May 2019 - Facebook removed more than 3 billion fake accounts in the last six months, the company has revealed. In its latest community standards enforcement report, the social network blamed "automated attacks by bad actors" for the increasing number of fake accounts. Facebook Deleted More Than 2 Billion Fake Accounts In The ... https://www.forbes.com › sites › niallmccarthy › 2019/05/24 › facebook-d... 1. 24 May 2019 - In the six-month period from October 2018 to March 2019, Facebook said it removed 3.39 billion fake accounts. That's twice the number of fake ... Facebook removed 3.2 billion fake accounts between April ... https://www.cnbc.com › 2019/11/13 › facebook-removed-3point2-billion-fa... 13 Nov 2019 - Facebook removed 3.2 billion fake accounts between April and ... removing more than 1.2 million pieces of content between April and ... Facebook Deleted 5.4 Billion Fake Accounts - Novinite.com ... https://www.novinite.com › articles › Facebook+Deleted+5.4+Billion+Fake... 14 Nov 2019 - Since the beginning of the year, Facebook deleted 5.4 billion fake accounts, the company announced. “We have improved our ability to detect ... Facebook has shut down 5.4 billion fake accounts this year ... https://edition.cnn.com › 2019/11/13 › tech › facebook-fake-accounts 13 Nov 2019 - Washington, DC (CNN Business) So far this year, Facebook has shut down 5.4 billion fake accounts on its main platform, but millions likely remain, the social networking giant said Wednesday. That's compared to roughly 3.3 billion fake accounts removed in all of 2018. Facebook removed 2.2 billion fake accounts in three months ... https://edition.cnn.com › 2019/05/23 › tech › facebook-transparency-report 23 May 2019 - New York (CNN Business) Facebook took down 2.2 billion fake accounts between January and March, a record high for the company. Facebook (FB) Removes a Record 2.2 Billion Fake Accounts ... https://www.bloomberg.com › news › articles › facebook-removed-2-2-bil... 1. 23 May 2019 - Facebook Inc. said it removed 2.2 billion fake accounts in the first quarter, a record that shows how the company is battling an avalanche of bad ... Facebook deleted 583 million fake accounts in the first three ... https://www.cnet.com › news › facebook-deleted-583-million-fake-accoun... 1. 15 May 2018 - That's more than a quarter of Facebook's 2.2 billion monthly active users. Facebook Removes Millions of Posts and Billions of Fake ... https://www.voanews.com › silicon-valley-technology › facebook-removes... 1. 13 Nov 2019 - The company said it removed more than 3.2 billion fake accounts between April and September, compared with more than 1.5 billion during the same period last year. The company also said it removed 11.4 million pieces of hate speech, compared to 5.4 million in the same six-month period in 2018. Facebook removed 3 billion fake accounts over a six-month ... https://www.washingtonpost.com › technology › 2019/05/23 › facebook-re... 23 May 2019 - Facebook said it had removed more than 3 billion fake accounts over ... and drugs, removing about 1.4 million pieces of content that violated its ... Page navigation