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Using Apple Product Photography Guidelines for Apple Online Store Afliate Publishers

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Using Apple Product Photography Guidelines for Apple Online Store Afliate Publishers Using Apple Product Photography Guidelines for Apple Online Store A∑liate Publishers AFFILIATE COMPANY NAME Overview Name of Store and Offer Description of offer and call Every aspect of Apple product photography, from framing and composition to lighting to action. Order by end of year Select and save 15%. Shop now! MacBook Air Offer headline Description of offer. Order by and camera angle, is carefully controlled by Apple. When your company is approved end of year and save 15%. DIAM > Ultrathin, ultraportable, and ultra Shop now! unlike anything else. But you don’t MAGNA > lose inches and pounds overnight. to use Apple product photographs, it is important to use them correctly as shown in It’s the result of rethinking conven- Rebates Online ENDRE > tions. Of multiple wireless innova- Description of offer. tions. And of breakthrough design. check it out now DELIQUA > these guidelines. ORPERAT > Name of Store and Offer Description of offer and call to action. Order by end of year DIAM > PRICE COMPARISON and save 15%. Shop now! Company 1 Brief description of $XX Offer headline MAGNA > Description of offer. Order by Using Apple-provided product photography product with details (more) end of year and save 15%. Shop now! ENDRE > Name of Store and Offer Company 2 Brief description of $XX Description of offer and call DELIQUA > The Apple-provided product photographs shown in these guidelines are for use only to action. Order by end of year product with details (more) and save 15%. Shop now! Offer headline Company 3 Brief description of $XX Description of offer. Order by by Apple Online Store A∑liate Publisher partners (a∑liates) that have agreed to the end of year and save 15%. product with details (more) Shop now! terms and conditions of the Apple Online Store A∑liate Publisher program and have been approved to participate in the program. The photographs can be also used by third-party companies that have permission from Apple. You must follow these AFFILIATE COMPANY NAME guidelines whenever Apple-provided product photographs are used. Name of Store and Offer Description of offer and call to action. Order by end of year PRODUCT DESPCRIPTION PRICE Select and save 15%. Shop now! Offer headline Apple reserves the right to withdraw permission to use the photographs anytime Description of offer. Order by DIAM > end of year and save 15%. Shop now! MacBook Pro Brief description of $XX MAGNA > 15” product with details their use is inconsistent with these guidelines or is otherwise deemed inappropriate (more) Rebates Online ENDRE > Description of offer. DELIQUA > check it out now by Apple. ORPERAT > Name of Store and Offer iPod classic Brief description $XX Description of offer and call Black of product with details to action. Order by end of year DIAM > and save 15%. Shop now! (more) MAGNA > Offer headline Description of offer. Order by end of year and save 15%. ENDRE > Shop now! Name of Store and Offer Apple Product Photography DELIQUA > Description of offer and call MacBook Brief description of $XX to action. Order by end of year 15” Black product with details and save 15%. Shop now! (more) Offer headline Description of offer. Order by end of year and save 15%. Use only current product photos designated for use by Apple Online Store a∑liates Shop now! and provided through the a∑liate vendor interface or data feed from Apple’s approved Each Apple product photo must be placed a∑liate vendor in your region. near content related to that product. For standard sales and merchandise listings, use Never download or copy images from the Apple Online Store or from Apple’s only one photo of a particular Apple product website at www.apple.com. Do not produce your own photos of Apple products for on a web page. Only shopping comparisons merchandising use; use only the assets provided by Apple when linking to the Apple can display an additional photo of the same Online Store. Never use Apple’s lifestyle or other promotional imagery. product in each vendor listing. For editorial purposes, use photography provided by Apple Public Relations (PR) at www.apple.com/pr/products. Product images from Apple PR should not link to the Apple Online Store. Placement and size Apple product photos must not dominate your web page. They must always be subordinate to your company or store identity and cannot take the place of that identity. Photos are provided to supplement content that is clearly related to Apple products. Always use Apple product photos at the size provided. Never enlarge or reduce Using Apple Product Photography product photo files. Guidelines for Apple Online Store A∑liate Publishers October 2008 Using Apple Product Photography 2 Guidelines for Apple Online Store A∑liate Publishers October 2008 Avoid Mistakes Avoid these common mistakes when using Apple product photos. • Do not place an Apple product image on a busy, colorful, textured, or patterned background. Apple product photos can be placed only on a white, off-white, light gray, or black background. • Do not alter Apple product photos or add type, violators, or other graphics. • Do not animate or enhance Apple product photos. • Never place a product photo from the Apple Online Store A∑liate program within editorial content. Apple product photos obtained through the a∑liate program are for use only with sales and merchandising content. • Use only the screen shots (images shown on the screen of the featured product) provided by Apple; do not alter them or create your own screen images and place them on Apple product photos. Aliate Name Avoid Mistakes Editorial Headline Henim zzriustrud dolesequat. Ut ip eu feu facil et, si tis nibh erostie magna feum elestin utat ipit ver sum nonse tatissis at. Rilis eliquat loborem ilit iurem velisim zzrit in utatie tie delisl ut aliquat ladelit nisis augiam iure magna feuguer sectet, consecte dolese eugiamet lutatet AFFILIATE COMPANY NAME volore magnim adipsuscinim nis alisiss equatum nibh exero odipsum nisl essequip eugait, consent am, quis et praesse quipsum iurerostie modigna corem estionsequis alis nit ipsuscilla adio odolore magna Name of Store and Offer consequi eugiam. Description of offer and call to action. Order by end of year Orperat vero doloreet, corem delestrud mincidunt velenia mconsequate Select and save 15%. Shop now! velesenibh eugiatisl magnim adipsuscinim nis alisiss equatum nibh MacBook Air Offer headline exero odipsum nisl essequip eugait, consent am, quis et praesse quip- Description of offer. Order by sum iurerostie modigna corem eugiam. end of year and save 15%. DIAM > IN STOCK Ultrathin, ultraportable, and ultra unlike Shop now! anything else. But you don’t lose inches MAGNA > and pounds overnight. It’s the result of iPod Classic rethinking conventions. Of multiple Rebates Online Henim zzriustrud dolesequat. Ut ip eu feu facil et, si tis nibh erostie ENDRE > wireless innovations. And of break- Description of offer. magna feum elestin utat ipit ver sum nonse tatissis at. Rilis eliquat loborem ilit iurem velisim zzrit . through design. check it out now Orperat vero doloreet, corem delestrud mincidunt velenia volore magnim adipsuscinim nis alisiss DELIQUA > equatum nibh exero odipsum . ORPERAT > Name of Store and Offer Description of offer and call to action. Order by end of year DIAM > PRICE COMPARISON and save 15%. Shop now! Brief description of Offer headline MAGNA > Company 1 $XX Description of offer. Order by product with details (more) end of year and save 15%. Shop now! ENDRE > Name of Store and Offer A∑liate program product photo within Company 2 Brief description of $XX Description of offer and call DELIQUA > to action. Order by end of year product with details (more) and save 15%. Shop now! Offer headline editorial content Company 3 Brief description of $XX Description of offer. Order by end of year and save 15%. product with details (more) Shop now! Graphics and type Backgrounds Aliate Name Do not place type, graphics, or other Do not place Apple product photos on a busy, colorful, or cluttered background. Editorial Headline elements on Apple product photos. Henim zzriustrud dolesequat. Ut ip eu feu facil et, si tis nibh erostie magna feum elestin utat ipit ver sum nonse tatissis at. Rilis eliquat loborem ilit iurem velisim zzrit in utatie tie delisl ut aliquat ladelit Use the background provided by Apple nisis augiam iure magna feuguer sectet, consecte dolese eugiamet lutatet volore magnim adipsuscinim nis alisiss equatum nibh exero odipsum nisl essequip eugait, consent am, quis et praesse quipsum iurerostie modigna corem estionsequis alis nit ipsuscilla adio odolore magna consequi eugiam. as part of the photo. Orperat vero doloreet, corem delestrud mincidunt velenia mconsequate velesenibh eugiatisl magnim adipsuscinim nis alisiss equatum nibh exero odipsum nisl essequip eugait, consent am, quis et praesse quipsum iurerostie modigna corem eugiam. iPod Famiy Henim zzriustrud dolesequat. Ut ip eu feu facil et, si tis nibh erostie magna feum eles- tin utat ipit ver sum nonse tatissis at. Rilis eliquat loborem ilit iurem velisim zzrit . Orperat vero doloreet, corem delestrud min- cidunt velenia volore magnim adipsuscinim nis alisiss equatum nibh exero odipsum . New View Detail Relative Apple Logic Studio One Apple PR product photo within Apple editorial content Contact Us at XXXX XXX New View Detail Relative Never use photos or banners from the Apple Time Capsule Apple a∑liate program in editorial content. Editorial Contact Us at XXXX XXX content that analyzes a business, industry, or product or offers the author’s opinion can be View Detail Relative Apple Xserve accompanied only by Apple product photos Apple obtained from Apple PR at www.apple.com/ Contact Us at XXXX XXX pr/products. Do not use multiple photos of the same product or multiple photos from Violators Photo selection the same product line.
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