Using Apple Product Photography Guidelines for Apple Online Store Afliate Publishers

AFFILIATE COMPANY NAME Overview

Name of Store and Offer Description of offer and call Every aspect of Apple product photography, from framing and composition to lighting to action. Order by end of year Select and save 15%. Shop now! MacBook Air Offer headline Description of offer. Order by and camera angle, is carefully controlled by Apple. When your company is approved end of year and save 15%. DIAM > Ultrathin, ultraportable, and ultra Shop now! unlike anything else. But you don’t MAGNA > lose inches and pounds overnight. to use Apple product photographs, it is important to use them correctly as shown in It’s the result of rethinking conven- Rebates Online ENDRE > tions. Of multiple wireless innova- Description of offer.

tions. And of breakthrough design. check it out now DELIQUA > these guidelines.

ORPERAT > Name of Store and Offer Description of offer and call to action. Order by end of year DIAM > PRICE COMPARISON and save 15%. Shop now! Company 1 Brief description of $XX Offer headline MAGNA > Description of offer. Order by Using Apple-provided product photography product with details (more) end of year and save 15%. Shop now! ENDRE > Name of Store and Offer Company 2 Brief description of $XX Description of offer and call DELIQUA > The Apple-provided product photographs shown in these guidelines are for use only to action. Order by end of year product with details (more) and save 15%. Shop now!

Offer headline Company 3 Brief description of $XX Description of offer. Order by by Apple Online Store A∑liate Publisher partners (a∑liates) that have agreed to the end of year and save 15%. product with details (more) Shop now! terms and conditions of the Apple Online Store A∑liate Publisher program and have been approved to participate in the program. The photographs can be also used by third-party companies that have permission from Apple. You must follow these AFFILIATE COMPANY NAME guidelines whenever Apple-provided product photographs are used.

Name of Store and Offer Description of offer and call to action. Order by end of year PRODUCT DESPCRIPTION PRICE Select and save 15%. Shop now! Offer headline Apple reserves the right to withdraw permission to use the photographs anytime Description of offer. Order by DIAM > end of year and save 15%. Shop now! MacBook Pro Brief description of $XX MAGNA > 15” product with details their use is inconsistent with these guidelines or is otherwise deemed inappropriate (more) Rebates Online

ENDRE > Description of offer. DELIQUA > check it out now by Apple.

ORPERAT > Name of Store and Offer iPod classic Brief description $XX Description of offer and call Black of product with details to action. Order by end of year DIAM > and save 15%. Shop now! (more) MAGNA > Offer headline Description of offer. Order by end of year and save 15%. ENDRE > Shop now! Name of Store and Offer Apple Product Photography DELIQUA > Description of offer and call MacBook Brief description of $XX to action. Order by end of year 15” Black product with details and save 15%. Shop now! (more) Offer headline Description of offer. Order by end of year and save 15%. Use only current product photos designated for use by Apple Online Store a∑liates Shop now! and provided through the a∑liate vendor interface or data feed from Apple’s approved Each Apple product photo must be placed a∑liate vendor in your region. near content related to that product. For standard sales and merchandise listings, use Never download or copy images from the Apple Online Store or from Apple’s only one photo of a particular Apple product website at www.apple.com. Do not produce your own photos of Apple products for on a web page. Only shopping comparisons merchandising use; use only the assets provided by Apple when linking to the Apple can display an additional photo of the same Online Store. Never use Apple’s lifestyle or other promotional imagery. product in each vendor listing. For editorial purposes, use photography provided by Apple Public Relations (PR) at www.apple.com/pr/products. Product images from Apple PR should not link to the Apple Online Store.

Placement and size Apple product photos must not dominate your web page. They must always be subordinate to your company or store identity and cannot take the place of that identity. Photos are provided to supplement content that is clearly related to Apple products.

Always use Apple product photos at the size provided. Never enlarge or reduce Using Apple Product Photography product photo files. Guidelines for Apple Online Store A∑liate Publishers October 2008 Using Apple Product Photography 2 Guidelines for Apple Online Store Afliate Publishers October 2008

Avoid Mistakes Avoid these common mistakes when using Apple product photos. • Do not place an Apple product image on a busy, colorful, textured, or patterned background. Apple product photos can be placed only on a white, off-white, light gray, or black background. • Do not alter Apple product photos or add type, violators, or other graphics. • Do not animate or enhance Apple product photos. • Never place a product photo from the Apple Online Store Afliate program within editorial content. Apple product photos obtained through the afliate program are for use only with sales and merchandising content. • Use only the screen shots (images shown on the screen of the featured product) provided by Apple; do not alter them or create your own screen images and place them on Apple product photos.

A liate Name Avoid Mistakes

Editorial Headline Henim zzriustrud dolesequat. Ut ip eu feu facil et, si tis nibh erostie magna feum elestin utat ipit ver sum nonse tatissis at. Rilis eliquat loborem ilit iurem velisim zzrit in utatie tie delisl ut aliquat ladelit nisis augiam iure magna feuguer sectet, consecte dolese eugiamet lutatet AFFILIATE COMPANY NAME volore magnim adipsuscinim nis alisiss equatum nibh exero odipsum nisl essequip eugait, consent am, quis et praesse quipsum iurerostie modigna corem estionsequis alis nit ipsuscilla adio odolore magna Name of Store and Offer consequi eugiam. Description of offer and call to action. Order by end of year Orperat vero doloreet, corem delestrud mincidunt velenia mconsequate Select and save 15%. Shop now! velesenibh eugiatisl magnim adipsuscinim nis alisiss equatum nibh MacBook Air Offer headline exero odipsum nisl essequip eugait, consent am, quis et praesse quip- Description of offer. Order by sum iurerostie modigna corem eugiam. end of year and save 15%. DIAM > IN STOCK Ultrathin, ultraportable, and ultra unlike Shop now! anything else. But you don’t lose inches MAGNA > and pounds overnight. It’s the result of iPod Classic rethinking conventions. Of multiple Rebates Online Henim zzriustrud dolesequat. Ut ip eu feu facil et, si tis nibh erostie ENDRE > wireless innovations. And of break- Description of offer. magna feum elestin utat ipit ver sum nonse tatissis at. Rilis eliquat loborem ilit iurem velisim zzrit . through design. check it out now Orperat vero doloreet, corem delestrud mincidunt velenia volore magnim adipsuscinim nis alisiss DELIQUA > equatum nibh exero odipsum . ORPERAT > Name of Store and Offer Description of offer and call to action. Order by end of year DIAM > PRICE COMPARISON and save 15%. Shop now!

Brief description of Offer headline MAGNA > Company 1 $XX Description of offer. Order by product with details (more) end of year and save 15%. Shop now! ENDRE > Name of Store and Offer A∑liate program product photo within Company 2 Brief description of $XX Description of offer and call DELIQUA > to action. Order by end of year product with details (more) and save 15%. Shop now!

Offer headline editorial content Company 3 Brief description of $XX Description of offer. Order by end of year and save 15%. product with details (more) Shop now!

Graphics and type Backgrounds A liate Name Do not place type, graphics, or other Do not place Apple product photos on a busy, colorful, or cluttered background. Editorial Headline elements on Apple product photos. Henim zzriustrud dolesequat. Ut ip eu feu facil et, si tis nibh erostie magna feum elestin utat ipit ver sum nonse tatissis at. Rilis eliquat loborem ilit iurem velisim zzrit in utatie tie delisl ut aliquat ladelit Use the background provided by Apple nisis augiam iure magna feuguer sectet, consecte dolese eugiamet lutatet volore magnim adipsuscinim nis alisiss equatum nibh exero odipsum nisl essequip eugait, consent am, quis et praesse quipsum iurerostie modigna corem estionsequis alis nit ipsuscilla adio odolore magna consequi eugiam. as part of the photo. Orperat vero doloreet, corem delestrud mincidunt velenia mconsequate velesenibh eugiatisl magnim adipsuscinim nis alisiss equatum nibh exero odipsum nisl essequip eugait, consent am, quis et praesse quipsum iurerostie modigna corem eugiam.

iPod Famiy Henim zzriustrud dolesequat. Ut ip eu feu facil et, si tis nibh erostie magna feum eles- tin utat ipit ver sum nonse tatissis at. Rilis eliquat loborem ilit iurem velisim zzrit . Orperat vero doloreet, corem delestrud min- cidunt velenia volore magnim adipsuscinim nis alisiss equatum nibh exero odipsum . New View Detail Relative

Apple One Apple PR product photo within Apple editorial content Contact Us at XXXX XXX

New View Detail Relative

Never use photos or banners from the Apple Time Capsule Apple afliate program in editorial content. Editorial Contact Us at XXXX XXX content that analyzes a business, industry, or product or offers the author’s opinion can be View Detail Relative Apple Xserve accompanied only by Apple product photos Apple obtained from Apple PR at www.apple.com/ Contact Us at XXXX XXX pr/products. Do not use multiple photos of the same product or multiple photos from Violators Photo selection the same product line. One photo from the Never place a violator on an Apple Apple product photographs provided to Mac product line or one photo from the product. Violators and other graphics afliates feature a solid white or solid black iPod product line can be used. One photo can be placed beside the product photo background to make it easier for customers from each product line can be used if the or in the text that describes the product. to see the product. The Time Capsule photo content is related to both product lines. shown above contains a promotional back- Apple PR product photos cannot link to ground image and is not for afliate use. Apple or the Apple Online Store. Using Apple Product Photography 3 Guidelines for Apple Online Store Afliate Publishers October 2008

Image Size and Resolution

Correct Incorrect Make sure you use Apple product In this example, the image is displayed photos at the size provided. Do not at a size that is too large for the digital enlarge them. The photos should resolution of the photo fle, resulting in appear crisp and clearly legible. a blurry image.

Keep Apple Photos Current Apple continually updates the product photos that are available to a∑liates. Do not show outdated Apple products. Use only the most current Apple product photos provided by Apple’s approved a∑liate vendor in your region.

Linking to the Apple Online Store Apple product photos are provided via code from the a∑liate vendor interface and contain a link to the corresponding page on the Apple Online Store. If you publish the photo outside the data feed on your own server, do not override the link. Apple product–related text in body copy can also link to the Apple Online Store. For complete information on linking to the Apple Online Store, refer to your Apple Online Store A∑liate Publisher program documentation.

Promoting the Apple Online Store Using the name Apple Online Store When using the name Apple Online Store in headlines or copy, always typeset it as three words with an initial capital letter followed by lowercase letters. Do not the name in headlines or body copy. Always set Apple Online Store in English, even when it appears within text in a language other than English.

Avoid mistakes Here are some common mistakes to avoid when you promote Apple product offers in your communications: • Do not incorporate Apple photography or the Apple logo in headlines or body copy. • Do not use headlines, copy, or images from the Apple Online Store or from Apple’s website at www.apple.com. • Do not suggest ownership or customization of the Apple Online Store. For example, do not say Use points to shop at our Online Store from Apple. Instead say Use your points to shop at the Apple Online Store. Using Apple Product Photography 4 Guidelines for Apple Online Store Afliate Publishers October 2008

Using Trademarks and Credit Lines A trademark can be a name, a logo, or even a slogan—any word, symbol, or device used to identify a company’s products or services and distinguish them from those of other companies. Because trademarks are essential in building strong brands, they are extremely valuable assets. It is important that you use Apple trademarks carefully to prevent customer confusion about ownership and responsibility and to protect the valuable investment Apple has made in its trademarks.

Trademark symbols Use the appropriate symbol (TM, SM, or ®) the first time any Apple trademark appears in your copy. Refer to the Apple Trademark List at www.apple.com/legal/trademark/ appletmlist.html for the correct trademark symbols. Do not use these trademark symbols in communications that will be distributed outside the United States. Do not add trademark symbols to Apple-provided assets, Apple signatures, or the Apple logo in any communications.

Credit lines Include credit lines in all communications, listing the Apple trademarks that appear in your copy. Always list Apple and the Apple logo. Refer to the Apple Trademark List at www.apple.com/legal/trademark/appletmlist.html for the correct trademark names and status. Use the following form and make sure the spelling, capitalization, and punctuation are correct:

Apple, the Apple logo, iPod, iTunes, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and MacBook Air are trademarks of Apple Inc. MobileMe is a service mark of Apple Inc.

Place the trademark credit lines with other legal notices in your communications.

For more information about using Apple trademarks, visit www.apple.com/legal/ trademark/guidelinesfor3rdparties.html.

If you have questions after you have reviewed the information provided on the Apple legal website at www.apple.com/legal, contact the Apple Trademark Department via email ([email protected]). Allow up to one week to receive a reply.

For More Information To obtain Apple product photography, contact the Apple account representative or sales administrator in your region or refer to your Apple Online Store A∑liate Publisher program agreement and work with Apple’s approved a∑liate vendor in your region.

If you need more information or have questions about using these guidelines, contact the Apple representative or Apple’s approved a∑liate vendor in your region.

© 2008 Apple Inc. All rights reserved. Apple, the Apple logo, iPod, iTunes, Logic, Mac, MacBook, Time Capsule, and Xserve are trade- marks of Apple Inc., registered in the U.S. and other countries. iPhone and MacBook Air are trademarks of Apple Inc. is a service mark of Apple Inc., registered in the U.S. and other countries. MobileMe is a service mark of Apple Inc. Other product and company names mentioned herein may be trademarks of their respective companies.

Any statement made by an Apple representative that contradicts these guidelines is expressly unauthorized and disclaimed by Apple.