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Press Statement for Immediate Release PRESS STATEMENT FOR IMMEDIATE RELEASE SASBADI AND ANIMASIA STUDIO INK MoU ON GLOBAL PUBLISHING RIGHTS FOR CHUCK CHICKEN CYBERJAYA, 9 August 2017 – Sasbadi Sdn. Bhd. (“Sasbadi”), a wholly-owned subsidiary of Sasbadi Holdings Berhad (“Sasbadi Holdings” or “the Group”), and Animasia Studio Sdn. Bhd. (“Animasia Studio”) today signed a Memorandum of Understanding (MoU) during the Kre8tif! Conference 2017 with regard to their intention to collaborate on marketing Animasia Studio’s award-winning animated TV series that has gained global popularity – Chuck Chicken. The show has been licensed to major broadcast networks around the world, such as Disney Channel, Nickelodeon, and is even featured on major satellite and provincial television networks in China, amongst others. The purpose of this MoU is for Sasbadi and Animasia Studio to explore in greater detail collaborations that allow Sasbadi: (i) to produce, publish, distribute, market and sell printed materials (with or without embedded digital technology); and (ii) to sub-license the publishing rights to any third party, on a worldwide basis, by utilising and exploiting the intellectual property of the said animated TV series. Sasbadi Holdings has been developing in-house technologies to provide digital education solutions as well as to complement its print publishing business since 2011. Should the MoU yield positive developments, the Chuck Chicken line of books by Sasbadi will also include innovative technologies like Augmented Reality (AR) and embedded games as added value, just like many of the Group’s existing titles. “Having two leading brands from different industries coming together like this is proof that the creative content industry is constantly improving from within and throughout all related sectors. This reinforces the fact that creativity will push all to do more, especially when it comes to driving innovation,” said Dato’ Yasmin Mahmood, Chief Executive Officer for Malaysia Digital Economy Corporation, of this partnership. Signing on behalf of Sasbadi was the Group Managing Director of Sasbadi Holdings, Law King Hui, with the Executive Director of Sasbadi Holdings, Law Yi Chian, acting as witness. As for Animasia Studio, its Managing Director, Edmund Chan, and Executive Director, Raye Lee, acted as the signatory and witness respectively. "The 21st century is an era of collaboration, where companies jointly leverage on the strength of their diversities to achieve extraordinary goals. The signing of this MoU is a fitting example of two established intellectual property creators seeking to unleash the full potential of rich Malaysian-made content, a key aspect that is in line with the government’s Economic Transformation Programme,” said Law King Hui, the Group Managing Director of Sasbadi Holdings. "We are extremely happy and proud to have a well-established publishing company like Sasbadi Holdings potentially coming on-board as partners. This deal could enable both parties to synergise our resources and maximise our opportunities to develop the best possible Chuck Chicken printed materials, while allowing Animasia Studio to continue providing quality entertainment to kids around the world," said Edmund Chan, Managing Director of Animasia Studio. Moreover, Chuck Chicken is poised for further growth as Animasia Studio has outlined extensive plans for the next two years to develop the animation’s presence in the entertainment industry. In the pipeline are collaborative on-ground events, YouTube channel series, extensions to toys and clothing lines, as well as a CGI 3D animated feature film for theatrical release in 2019. *** About Chuck Chicken Chuck Chicken, an action comedy animated series, takes place on an island called Rocky Perch, a land filled with chaos, mayhem and birds… lots and lots of birds. The Golden Egg Securities is the number one security service on Rocky Perch. Chuck runs the company with his two friends, Flick and Wing. They provide ‘Kung Fu style’ security and protection to the citizens of Rocky Perch. Chuck inherits a very special talisman in the shape of a golden egg, an object that bestows amazing powers on whoever possesses it. Chuck goes bizarre utilising his powerful new abilities. About Sasbadi Holdings Berhad Sasbadi Holdings (“the Company” or “the Group”) is an education solutions provider that has been producing quality books and educational materials since 1985. Being ever responsive to the needs of teaching and learning in the 21st century, the Group has created solutions that are user-friendly, interactive and fun for teachers and students by leveraging on information and communications technology (ICT). Recognising the importance of 21st century skills, Sasbadi Holdings also introduced dynamic learning platforms that nurture students’ interest in Science, Technology, Engineering and Mathematics (STEM) by partnering with global brands such as LEGO Education, as well as working with the Ministry of Education (MOE) Malaysia. Furthermore, in order to make the Group’s solutions even more accessible across Malaysia, the Group has started a multilevel network marketing business to extend its reach. The Group also publishes a wide range of fiction and non-fiction titles, illustrated storybooks, educational comics, encyclopaedias and, more recently, technologically integrated titles such as Augmented Reality series to promote learning as a lifelong preoccupation for all Malaysians. Website: www.sasbadiholdings.com About Animasia Studio Sdn. Bhd. Animasia Studio provides a one-stop solution to your production needs of creative digital contents. Our group focus is in Creative Content Development where we specialise in Concept Artwork, Character Designs, Storyboarding, Animation Productions, Digital Comics, Audio Productions & even Character Licensing & Merchandising. Animasia Studio is a MSC Malaysia Status Company with more than 10 years of experience in the animation field. Established since 2005, Animasia Studio, one of the biggest animation service providers in Malaysia, has paved the way for its clients to successfully win several prestigious international awards, leading the products to an international recognition level. Learn more at www.animasia-studio.com For more information, please contact: SASBADI HOLDINGS BERHAD ANIMASIA STUDIO SDN. BHD. HONG TZE WEI ANDREA LOK Executive, Marketing and Head of Distribution Communications Tel: 012-3947752 Tel: 019-3977588 Email: [email protected] .
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