Editor’ zzz

We perceive that every root is the cause behind gigantic trees, but in fact every tree is brought to TH RE E us by a little seed. TGM – The Great Media News is Con tent also playing a role of seed in the media promoting ventures. Initially we target the readers belong to KAF 2010-11 Launching 05 the field of advertising, marketing and media as KAF Day One Workshop 08 well by providing them the most happening news KAF Day Two Workshop 09 and events. KAF Memento Announce 12 Festive Media Recognition 13 In your first issue … I prefer to say ‘your’, usually When Guru Says 14 editor writes ‘In OUR first issue’ but here by Man Behind Festival 17 following the YOU philosophy, I feel comfortable to Two Days Ad School 18 say “In your first issue”, you will find KARACHI Brand Walk 2011 19 ADVERTISING FESTIVAL as a COVER STORY. KAF Global Innovative Ad Award 20 is the first ever festival launched in Pakistan for the PAPC – Ad Excellence 21 Advertising Industry. The festival is comprises War of Anchorship ! 22 over three months duration, including Training Pak Presence in Indian Shows 24 Workshops, Brand Walks and Pakistan’s first ever Veena for Sure 26 st Advertising Awards by a neutral body i.e. “1 TGM Leaks 28 Global Innovative Advertising Awards”. Karachi Becomes 3D 30 This issues’ media recognition will be rendered by Calls of Pakistani Munnis 30 DAWN News TV and Radio One FM 91, along with Slaves of Katrina Kaif 31 emerging digital media i.e. 24 World Online. Your Lollypops in Kids’ Hands 33 first issue’s personality is Mr. Kamran Jawaid, a Media Icon of Aaj K… 34 man behind Karachi Advertising Festival. With Blood on Dance Floor 35 whom we discussed the challenging and Rahat Rules Bollywood 36 promising aspects behind the festival. Bigg Boss Quotes to Remember 37 Twitter Connects Big Names 38 After walking on few pages, you will find the real Mr. Malik … Ad Film to Film ! 39 world behind the Indian Reality Shows. This will also going to reveal the current perspectives behind their intended propaganda as well as our eye of critics instead of adopting the approach of Email Your Comments and appreciation for to trigger off our paki celebs to Contributions at: prohibit such a manner which goes against our cultural heritage globally. Simultaneously, this year [email protected] Pakistan also made their presence in various Indian Reality Shows like Voice of India - Chotay Ustad & Bigg Boss 4. In addition of the dazzler happenings and the glimpse of hoops of the Indian Telervision Shows, you will also going to discover the virtual as well as genuine facts behind the Morning Shows. You will also ascertain about he interesting aspects regarding the War for Anchorship among the leading Pakistani Morning Shows Anchors. What's is a product of more!! the issue contains intact details & particulars regarding the upcoming events & proceedings of the Karachi Advertising Festival 2010-11. We hope that you will hit upon pleasure in and eager about this first issue of The Great Media News !

Explaining KAF in one sentence can be in the sense that “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them & TGM is an Online Newsletter KAF is the foundation for the Advertising industry & Available at: in Pakistan”. www.karachiadfest.co.nr KAMZKIRZ MEDIA MARKETING GROUP Karishma Jawaid www.kamzkirz.co.nr Call: +92-332-3515450, +92-21-32016367 TGM Creative Director – The Great Media News Mail: [email protected], [email protected]. Kiran Jawaid FOR SPONSORSHIP AT Box: P.O.Box 13626, Karachi, Pakistan TGM Content Director – – The Great Media News Add: D-40, Zahid Square, Block 16, PRINT EDITION F.B.Area, Karach Pakistani CALL: +92-332-3515450 Web: www.karachiadfest.co.nr

A Floor to Prove ! FI VE

Look at a day when you are supremely satisfied at the end. It's not a day when you lounge around doing nothing; it's when you've had everything to do, and you've done it. That’s really true! First Day of KARACHI ADVERTISING FESTIVAL made the first move with One Hour Screening of "Pakistani Classic Television Commercials of 70s-80s-90s”. At the completion of the Screening session, the Inaugurating Ceremony had been commenced.

KARACHI ADVERTISING FESTIVAL 2010-11 had been inaugurating by our honorable chief guest, Jehan Ara Hai (VP Education, APWA) along with Dr. Nadira Jawaid (Chairperson, KamzKirz Media Marketing Group), Dr. Jawaid Aziz (Co-Chairman, KamzKirz Media Marketing Group), Kiran Jawaid (Marketing Director, KamzKirz Media Marketing Group), Kirishma Jawaid (Creative Director, KamzKirz Media Marketing Group) and Kamran Jawaid (Event Director, KARACHI ADVERTISING FESTIVAL 2010-11). It is a fact that in the right formation, the lifting power of many wings can achieve twice the distance of any bird flying Left Main: Dr. Nadira Jawaid (Chairperson) is enlightening Traditional Chiragh alone, in the same way our team efforts will make this event done. (Lamp) to launch the Festival along with Kiran Jawaid (Director Marketing) & Kirishma Jawaid (Creative Director); Right Top: Dr. Jawaid Aziz (Co-Chairman) A flame ignited, the day delighted with light & energy, is addressing the Guests ; Right Bottom : Jehan Ara Hai (Chief Guest) we start the fight for something more than before. On the stage, Jehan Ara Hai and Dr. Nadira Jawaid were KARACHI ADVERTISING FESTIVAL 2010-11 was successfully launched via its first in enlightened the Traditional Chiragh (Lamp) and then series of events i.e. 2-Days Inaugurating Training Workshops on "Media Expertise in Jehan Ara Hai stated that, "I Declared that KARACHI Advertising" dated 27-28 November, 2010 at Royal Rodale Club, DHA, Karachi along with ADVERTISING FESTIVAL 2010-11 is OPEN". Dr. Fatima Surriya Bajiya, Jehan Ara Hai, Dr. Nadira Jawaid, Jamil Syed, Moen Qureshi, Neil Jawaid Aziz articulated about the vision of the Christy, Imran Ashraf and Irfan Iftikhar from India. Media Partners of KARACHI KARACHI ADVERTISING FESTIVAL in the sense that ADVERTISING FESTIVAL 2010-11 are Dawn News TV, Radio One FM 91 and 24 World KAF intent ‘To Coach, Encourage and Appreciate’ the Online. The Strategic Partner of KARACHI ADVERTISING FESTIVAL 2010-11 is "PAPC - Industry of ADVERTISING in Pakistan. He further Pakistan Advertising Practitioners Club" (The Sole Event Partner of ABBY added that "KARACHI ADVERTISING FESTIVAL 2010- INTERNATIONAL ADVERTISING AWARDS, INDIA). 11 is comprises over the series of events in relation with it's vision. In coaching, we are conducting training workshops, In encouraging we will be launching the event of "Brand Walk" in the month of May 2011 and In appreciating we will be inducing the "1st Global Innovative Advertising Awards" in the month of June 2011“

Afterward, Jehan Ara Hai expressed that "It's quite an appreciating step put forward by Kamran Jawaid (Event Director) for the feeble and meager industry of Advertising." She further said "I've been in the association of Advertising Industry via On-Screen appearance in several TV Commercials for last 3 decades and I've experienced a big change, however Left: Kamran Jawaid (Event Director) Inviting the Chief Guest ; some positive and some negative in the creations of Right: Dr. Nadira Jawaid (Chairperson) is presenting Special Memento to advertisement. Positive in terms of TVC's quality enhancement according to International Standards Jehan Ara Hai (VP APWA) and negative in terms of Concepts and Idea. Our Old Attendees of 2-Days Inaugurating Training Workshops on "Media Expertise in Classic Pakistani Advertisements with a jingles of Advertising" in KARACHI ADVERTISING FESTIVAL 2010-11 are from City District City Aye Khuda Meray Abu Salamat Raheen, Ama Tallu Government - CDGK, Ministry of Information & Broadcasting, Dawn Media Group, Radio Mein Pakao and Bhol Na Jana Phir Papa still in our One FM 91, 24 World Online, Prestige Advertising, Sundial Advertising, Imagine One, minds but what about any new jingle, is they have any Epoche Creations, National Academy of Performing Arts - NAPA, Infinite Productions, strong impact & essence of persuasion in the mind of Gallery 2000, Szabist, Awaz TV, Red Communications, Fecto Group of Companies, viewers?". In addition she solicited to provide Pakistan Deaf Association (with interpretor), Hamdard University and Institute of Business support to the platform of KARACHI ADVERTISING Administration - IBA, Karachi. Apart of such corporate presentation, several freelance FESTIVAL because KARACHI ADVERTISING advertising producers, directors and creative personnel also made there presence. FESTIVAL is the only strongest stand for Advertising Industry with exceptional and workable strategies.

ASK +92-332-3515450 SEND [email protected] CLICK www.kamzkirz.co.nr Work shop - Day 1 High light EIGH T

At the end of magnificent Inauguration, Mr. Jamil Syed (Former Executive Director, Pakistan Broadcast Association - PBA) was invited to deliver the Module One on "Introduction to Pakistani Advertising". He has discussed the different aspects of Ups and Downs in the Advertising Industry of Pakistan. He presented the complete timeline of industry, phases of its development and the basics of advertising". Advertising isn't a science. It's persuasion. And persuasion is an art. Then after Module One, Mr. Moin Qureshi (CEO, Creative Head Quarter - CHQ) stand up to convey the following Module Two on "Anatomy of Big Idea". He has conferred the different levels of Creativity embedded and the Concepts behind successful campaigns. He created a vigorous & dynamic atmosphere with his open criticism on bad and open appreciation on high-quality campaigns in his own outlook. Next Module i.e. Module Three bestowed an awe-inspiring lecture by Mr. Kamran Jawaid (Managing Director, KamzKirz Media Marketing Group & Event Director, Karachi Advertising Festival) on "Production Sequence behind a creation of TVC". He encompassed the Production Sequence under the heads of Development, Pre-Production, Production, Post Production and Releasing. Under the Five Heads of Production Sequence he thrash out the 24 Steps from Idea to Final Release. Kamran Jawaid also talk about the different aspects in differentiation between 3 hours Full Length Film and 30 Seconds Ad Film. Module Four also corresponded by the Mr. Kamran Jawaid on "Utilization of Animation Techniques". He illustrated a clear portrait of animation done behind successful projects of Tom & Jerry, Chicken Run, Spiderman, Matrix and Avatar and its utilization & exploitation in different Ad Films. He also demonstrated the techniques behind the Visual Effects Utilization in the Indian Media as well. After Module Four, Mr. Irfan Iftikhar (Director, SAARC Media - Mumbai-Karachi- Dhaka) was invited to share his precious experience regarding Module Five & depicting the outlook of "Cost Effective Ad Film Making in India". He illuminated a couple of his mega projects geared up in India which incorporated Tata Indigo, Raymond, Faber and many more. He also conversed about his various Ad Films primed in Pakistan. He experienced quite enthusiastic response from the workshop attendees. Workshop attendees raised several queries including Indian costing, Mumbai Film City, Indian celebrities, Indian Advertising Gurus, Indian Production Houses and more. Module Six regarding "Power of Jingle" also elucidated by Mr. Irfan Iftikhar and he played several unforgettable jingles along with new creations.

He also put light on the diverse role played by music & its compositions, above and beyond to facilitate the understanding of essence of that aspect, it is conferred from both sides of the coin that is from the respect of their use in the appealing perspective like the current entertaining music & how far is the differences arise in an AD Film Jingle and also touch up different genres and themes adopted by the current media. Therefore, with the Module Six by Irfan Iftikhar, Day One of workshop has been over and done with curiosity from the side of the attendees who expressed their desires to attend our next day workshop. But remember, every end is a new beginning. Day One started from 9:00 am sharp and it made its climax at 6:00 pm and same duration for day two. Work shop - Day 2 High light NIN E

Our history is a huge part of our past. Day Two was commenced with a screening of "History of International Advertising”. Advertising is the modern substitute for argument; its function is to make the worse appear the better and its history is the witness that testifies to the passing of time; it illumines reality, vitalizes memory, provides guidance and brings us tidings of antiquity. Screening embraced on 1 hour duration. Screening is about the evolution as well as revolution of Advertising in BC Era till NOW. After the session of screening, Mr. Jamil Syed was cordially invited to elucidated and conversed in order to comprehend & to decipher important aspects of the Module Seven. Mr. Jamil Syed exceptionally enlightened Module Seven regarding "Media Planning and Strategies" with an attention-grabbing interactive discussion. This module is one of the lengthiest modules because of its descriptive nature. Get over the idea that only children should spend their time in study. Be a student so long as you still have something to learn, and this will mean all your life. Mr. Jamil Syed explicated each and every steps and terms of Media Planning in conjunction with Channel Selections, Time Slots and ‘When & Where’ Queries in Media Buying.

Module Eight elucidated by Mr . Neil Christy (CEO, Headlion Advertising) where "Good versus Bad Advertising” was the subject under discussion . He grasped attention by the magnificent and splendid speech leads to quite a bold discussion on good and dire aspects of Pakistani along with global level Advertising. Mr. Neil Christy relayed an exclusive screenings of several known International Ad Films and also put light on his most successful Advertisement Campaigns and shared his precious experiences. Mr. Neil Christy also dig up pleasure from an active participation by the workshop attendees and expressed their differences of opinion about Indian and Pakistani cultural heritage and the Absence of the representation of Karachi Culture among the Four Provincial ethnicity of Pakistan. Mr. Neil Christy revealed the pertinent logics behind the successful campaigns during the exchange of ideas. Creative without strategy is called 'art.' Creative with strategy is called 'advertising’ . After Module Eight, the Special Screening of "The Art of Persuasion in Pakistani Advertisements" was imparted with a duration of 30 minutes. Next Module was corresponded by Mr. Kamran Jawaid.

Mr. Kamran Jawaid geared up presentation on "Brand Propagation in TV & Films" as Module Nine in queue. This Module perceived as the most entertaining and attention-grabbing module because during this module several videos was played from known films and PTV dramas to revealed that how and in what manner, Brands can be endorsed in TV Shows and Feature Films. Kamran Jawaid also elicited the different aspects of Branded Entertainment and its contribution in Advertisement. Final Module i.e. Module Ten concerned about "Why Celebrity Endorsement ?" also elucidated by Mr. Kamran Jawaid. Once Again akin to previous module, this module was also getting active attention of attendees. This season is all about celebrity fragrances and celebrity endorsements in different channels of media. In other words, this module is all about the assortment and exposition of celebrity as Brand Ambassador, What sort of associations developed among Brand, Celebrity and the Prospects, who suppose to be Customer or Consumer. Here Kamran Jawaid also enlightened the different dimensions of hiring foreign appearance especially from India for making endorsements in Pakistan. ASK +92-332-3515450 SEND [email protected] CLICK www.kamzkirz.co.nr

An noun cing TWEL VE Memen tos !

After the tremendous finale of the Final Module, Fatima Surriya Bajiya and Dr. Nadira Jawaid was cordially invited on stage for bestowing the Acknowledging Mementos to Speakers, Media Partners and Strategic Partner including Imran Ashraf (President, PAPC). After Mementos, Certificates was distributed among the attendees of the workshop. At the culmination of the Day Two, Fatima Surriya Bajiya articulated her outlook regarding KARACHI ADVERTISING FESTIVAL. She appreciated & cherished Kamran Jawaid (Event Director) for creating such a magnificent & exceptional platform for the Advertising Industry, & no body can deny the fact that today no one are proficiently espouse such a platform from last 50 years of media history of Pakistan. She articulated that she had immense confidence & self-reliance on Kamran Jawaid for instituting KARACHI ADVERTISING FESTIVAL at International level because she knows Kamran Jawaid since his childhood and he had been dwell into initiating and put into practice his exceptional ideas in quite thriving manner. She cherished & be grateful for the youth, who put in the uncountable contributions, hard work & efforts in the field of Advertising. At the last moments, Mr. Kamran Jawaid, expressed gratitude to all the participants and he quoted the words "Miltay Hain Break Kay Baad in our next event of KARACHI ADVERTISING FESTIVAL i.e. “2 Days Advertising Workshop" in March 2011 & Brand Walk in May 2011". In the End, we will remember not the words of our enemies, but the silence of our friends. Fest ive Media Rec ognition

EIGH T Karachi Advertising Festival has an Exclusive Media Partners for having specified coverage of the events. These media partners mad an exclusive coverage of the Launching Ceremony including Two Days Training Workshop on Ad Film Making and Media Planning and Memento Distribution Ceremony. These Media Partners are DAWN NEWS TV as Exclusive TV Media Partner, Radio One FM 91 as a Exclusive Radio Media Partner and 24 World Online as a Exclusive Digital Media Partner. Karachi Advertising Festival is Proudly Announce Special Media Recognition Mementos to the Media Partner.

Rooted firmly in a tradition of integrity, reliability and trust, DawnNews is Pakistan’s leading news and current affairs television channel. Furthering a legacy that was begun by Quaid-e-Azam Muhammad Ali Jinnah with the founding of the Dawn newspaper in 1947, DawnNews vows to provide its viewers with a medium that is responsible, credible and balanced. We report all sides of the story, letting the light through, every second, every minute, every hour, 24x7. We empower you to understand Quaid-e-Azam Mohammad Ali Jinnah with the Editorial Staff the difference… of Dawn

Radio1 FM 91 offers a variety of genres and caters to a wide age group, across major cities of Pakistan (Karachi, Lahore, Islamabad & Gawadar) . Radio1 FM91 strives to break from the everyday clutter and stands to differ through its music that connects with the hearts of many listeners. It builds on promoting nationalistic integrity, respect for tradition, and represents the local musical culture. Our main focus is built around the desire to provide pure entertainment, and this ideology blends into the entire range of programming that we serve. It meets the needs of individuals from all walks of life and provides information sprinklers about area of different interests.

Definitely Communication knows no barriers. Here 24 World Online plays a vital role by bringing a series of Websites with demanding positioning with respect of targeting youth, women, news lovers and cricket lovers. Karachi Digest .com is a portal intended to cater the demands of audiences besieged by the very existence of its urban metropolis. The site will also cater the desire for the valuable information on a variety of topics involved in the formulation and working of its municipality. Youth Online is an another web porter specified for youth with exclusive coverage of youth related events. 24 World Online also presents three individual domains for the recipes of one of the leading chief including Zubaida Tariq, Zakir and Gulzar. 24 World Online also promote the Pakistani Heritage via dedicated web portal.

KBN – Karachi Breaking News Network is a dedicated web portal for Karachi based news launched by KamzKirz Media Marketing Group. KBN’s main vision is to provide BREAKING NEWS immediately just after the news happen before any media. KBN will carry the news in text and video formats. KBN is bilingual web portal in English and Urdu. KBN also covers the news of Pakistan, Business, Sports and Showbiz. KBN also kbnews.co.nr provide an opportunity for being a Journalist. When Guru Says … FOUR TEEN

I appreciate Kamran Jawaid (Event Director) for creating such platform for the Advertising Industry, which is never be adopted or presented by any one in last 50 years of media history of Pakistan. I have confidence on Kamran Jawaid for bringing KARACHI ADVERTISING FESTIVAL on International platform because I knew Kamran Jawaid since his childhood and he has been in-habit to bring and implement the uniques ideas but in quite successful manner. I appreciate the youth, who made the uncountable contribution in the field of Advertising. (Fatima Surriya Bajiya, Former Advisor to Chief Minister & Known Writer of Asia)

We hope that such platform for the Advertising Industry will not only nourish the industry in terms of encouragements and appreciations but also will weaponized the industry with new technology by getting affiliations with international platforms of production and trainings. (Dr. Jawaid Aziz, Co Chairman – KamzKirz Media Marketing Group)

I am confident about Kamran Jawaid, that he brought this platform of Advertising on World Recognitions and will fulfill the academic requirements with encouragement and appreciations. Festival is also targeting International Creativity along with own country Big Ideas . (Dr . Nadira Jawaid , Chairperson – KamzKirz Media Marketing Group)

Advertising Industry of Pakistan needs such Festival since our independence. We have many Advertising Agencies, Media Production Houses and Media Buying Houses but there is no platform to present them united in front of International Eyes of Critics. I Proudly say that Karachi Advertising Festival is certainly a perfect place to bring new ideas and to discuss the existing one. I am sure that ‘1st Global Innovative Advertising Awards’ a part of Festival as Grand Finale will have Applauding Name in Advertising from Pakistan for the World. (Imran Ashraf, President – Pakistan Advertising Practitioners Club)

I have been associated with the Advertising Industry since last 2 decades but only at on screen performance. After doing several advertisement, I feel that there should be some awareness about Advertising. And it’s really appreciating news for me, when I heard about Karachi Advertising Festival, where training workshops, appreciating awards and several new ideas of brand promotions like Brand Walk are the part of it. I knew Kamran Jawaid, since his childhood and I believed that one day this little kid will shake the floor of Pakistan. (Jehan Ara Hai, Vice President APWA & TV Actress)

Pakistani Media either Films or Ad Films, always need a platform to present internationally. I have experienced a film festival in Pakistan and now it’s quite surprising for me that Pakistan’s Advertising Industry is presenting themselves in well designed festival. Film Festival exists in many cities, but Advertising Festivals are very few to count and I proudly say that Karachi Advertising Festival is now only festival in South Asia including India. (Pooja Munshi Bhatt, Indian Film Maker & Film Actress) I wish to be a part of Karachi Advertising Festival. As I visited Pakistan during Flood Disasters and I had prayed for the prosperity of the country. Now after getting news of such Festivals held in Pakistan, It’s makes myself to be FIF TEEN satisfied that Pakistan is going to be stable once again after experience such a big tragedy. (Angelina Jolie, Hollywood Actor)

As I met Kamran Jawaid in a known Film Festival of Pakistan, and he shared his concepts with me for having such BIG IDEAS for the field of Advertising. Since that day, I was waiting for such Big Idea In practical mode. And now finally I got Karachi Advertising Festival, which would be an only festival in South Asia and the field of Advertising really needs such step. (Sudhir Mishra, Film Maker, India)

Idea behind Karachi Advertising Festival is quite unique. As I go through the overall events description, which has been held or will be happen and It’s make me more exciting and give a reason to attend it. Kamran Jawaid is such a wonderful person behind Karachi Advertising Festival and I know he can do some thing more from it. (Vivek Oberoi, Indian Film Actor)

I wish to attend Karachi Advertising Festival but due to my ill health I failed to attend the Launching Ceremony, but I try my best for being a part of its future upcoming events of festival . Kamran Jawaid is one of those names, who made the marks on ironized stones . Such person takes Janam for creating platform to unite the dispersed souls and presenting them as enigmatic tale in history. Say cheers for Karachi Advertising Festival ! (Shami Kapoor (Shamsher Raj), Indian Film Actor)

Kamran Jawaid’s name is enough for me, when I heard about Karachi Advertising Festival. Because I knew about his skilled approach towards Ad Film Making. I worked with him and perceived him a PERFECTIONIST in Pakistan after Aamir Khan in India. He never ignore a single error during his ad film making. Now we can imagine that how much perfectionism will be at Karachi Advertising Festival and its connected Workshops, Brand Walk and 1st Global Innovative Advertising Awards 2011. (Irfan Iftikhar, Director Saarc Media & Indian Ad Film Maker)

Well I found very few peoples who attend the first day of Festival, much improvements found on second and so on. I hope Karachi Advertising Festival will be one of the appreciable platform for the Advertising Lovers. (Jamil Syed, Former Executive Director – PBA – Pakistan Broadcast Association & Advertising Professional)

I congrats Kamran Jawaid, for having such a wonder idea in practical form of Karachi Advertising Festival. I wish that Kamran will bring this festival on continuity every year. (Prof. Ejaz Mian, IBA – Institute of Business Adminstration & Advertising Professional) Guru Continues … SIX TEEN

I feel great pleasure to share my heartiest congrates to you to organize KARACHI ADVERTISING FESTIVAL, this is a great intiative from your side to Launch this kind of events for the first time in karachi city. From this event media fertinety get maximum benefit, that what our media play a vital role for this country or city. (Mazher ul Haq, Account Manager - Outdoor One)

It was an ideal place to learn and to prove our skills. I attend the workshop and even I record the complete workshop to learn again and again. You can understand the way we need such festival. (Asif Amin Farooqui, Head of Designing Department at Pakistan Association of the Deaf)

Being an old friend of Kamran Jawaid, and I knew about him that if we say in Salman Khan’s style “Ek Bar Jo Commitment Kerdi To Phir Mein Apnay Aapki Bhi Nahi Sunta”, same happen with Kamran, despite of increasing political instability and terrorism in Karachi, Kamran Jawaid proved himself as Event Director and he invite Indian Ad Film Maker Mr. Irfam Iftikhar and had a successful launch of Karachi Advertising Festival. Now we are waiting to perform at festival’s upcoming events of Brand Walk and 1st Global Innovative Advertising Awards. (Waqar Kurieshi, Member WAJOOD Pakistani Rock Band)

Since my last experience in Asia, particularly in South Korea as a juror and speaker at AdStar, I have certainty that Asian advertising is surprising as never seen before and that new languages come from there, just check the latest edition of Gunn Report. Advertising festivals are a sign of global standard is to prevail in each market, in the case of Karachi, which is happening in Pakistan. And being recognition of your colleagues, to the best of the best, have a great relevance to defining who is more creative than another. I hope to meet the best Pakistani advertising, a whole new world form culturally speaking. Karachi undoubtedly represents a strong push for creativity in the region and is apparently worried about it, being connected with the best in the industry, just take a look what they done in 2010. My bests. (Pancho González, Director General Creative – Innovation Brainstorming Xchange, Santiago, Chile)

Karachi Advertising Festival is a very good initiative very well thought out. Wish you all the best. (Azadar Hussain, Regional Head at The D'hamidi Partnership)

Karachi Advertising Festival is a great event and i have just three words to Kamran Jawaid i.e. KEEP IT UP ! (Asmatullah Niazi, Dy Controller News at PTV NEWS) Man Beh in d Fest ival ! SEVEN TEEN

Jack of all Trades and Kamran Jawaid are the synonyms to each other. During his diversified career he deals one of the major brands of Pakistan in just 9+ years of his careers. His identification and development of business building ideas and works with other business unit team members to execute the plans make him capable to carryout the any product on branding platform. He did his Bachelor in Business Administration (Marketing) and Master in Business Administration (Marketing & Advertising) from Hamdard Institute of Management Sciences, Hamdard University, Karachi. For being more media oriented approach in branding and he did Specialized Diploma Courses of Film Production and Media Orientation from Usman Institute of Technology in collaboration with PTV – Pakistan Television. He broaden his horizon by major moves in his career; as he start his vocation from PEMRA and got immense experience of Licensing, Enforcement and Media Watch. Then he moved and became a Brand Manager of one of the World’s Top Ten Red Syrups ROOHAFZA. He symbolized his expertise on national and international platform of branding and merchandising. Then he moved to Asia’s Largest Telecommunication Company PTCL as Business Analyst, Marketing Research and designed several packages and schemes in collaboration with Etisalat Telecommunication Corp. Dubai, UAE and bear out new approaches of customer service and customer satisfaction. After being an expert of FMCG and Semi FMCG Brands, he entered in the field of Corporate Branding via ALLIED GROUP, and he worked as a Head of Marketing & Advertising of ALLIED CABLES. Where he developed and executes promotional initiatives to profitably increase consumption within budgeted parameters. He coordinates product management and cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies). He analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs. Apart Marketing Experience he has a vast exposure in Media Industry and worked in several TV Channels like PTV, GEO TV, ARY Digital, Labbaik TV, QTV, TV One and TV 2day on Production, Direction and Performing Arts. He also involved in Event Management Industry and has worked as Member in Kara Film Society, where he has organized Karachi International Film Festival by inviting major celebrities from India and Hollywood. He has prepared 1200 Paged Research Work named as “Speak Media” submitted in PEMRA Islamabad HQ and has designed “m³ theory” (Millennium Marketing Mix), which will be publish in national and internationals journals. He is an expert in Strategic Management including Strategy Formulation, Strategy Implementation and Strategy Evaluation. He combines Strategic Management with Brand Management and applying by development of marketing plans and campaigns to support assortments. Develop and follows through on all merchandise relating to visual campaigns and Ensure merchandise strategies are executed on the store level. This is followed by the increasing customer satisfaction with destination of bigger market share.

On 27th September, 2008 (Eve of 27th Ramadan) Kamran Jawaid has launched his dream project “KamzKirz Media Marketing Group” as a Managing Director. Initially he has developed marketing services for their clients and further more KamzKirz Media Marketing Group started to provide the Advertising Services. After around two years, on November 27-28, 2010, Kamran Jawaid launched his old idea concept into practical i.e. “Karachi Advertising Festival 2010-11” under his KamzKirz Media Marketing Group.

Now he has aim to bring the revolution in the world of marketing an advertising by providing the unique concepts and ideas, which has been never been adopted by anyone under the name of “Karachi Advertising Festival 2010-11”. He is on frenziedly journey towards achieving the point of reference placed by his proactive approach. Topics To Be Discussed Ad Film Production Sequence, Cinematic Techniques, Branded Entertainment, Utilizing Animation Techniques, Media Planning, Celebrity Endorsement, Practical Application of Camera Movement, Lighting Sequence, Sketching Story Board, Production Facts in India, Creativity Techniques in India, Indian Ad Film Case Study. A Panel for Dialogues with Known Advertising Gurus from Pakistan & India. 5 Hours per day / 2:00 pm – 7:00 pm each day Course WORKBOOK & Hi-Tea at Rangoli, Arena will be Provided TRAINER’S PORFOLIO DIALOGUE PENALIST The Lead Trainer of the School is Mr. Kamran Jawaid with his Business Management’s Major in Advertising and has been working in the industry of about last 10 Years. He has a vast experience of dealing brands like Rooh Afza, PTCL, Etisalat and Mr. Irfan Iftikhar Mr. Jamil Syed Mr. Imran Ashraf Mr. Kamran Jawaid PEMRA. Managing Director He has conducted several Director Former President – PAPC KamzKirz Media workshops around the SAARC MEDIA Executive Director Sole Event Partner Marketing Group & globe. Currently he is Mumbai – India Pakistan of ABBY involved in Media Event Director Expert of Ad Film Broadcasting International Planning and Ad Film Production in Association Advertising Karachi Advertising Making of Several Festival Leading Brands. INDIA PBA Awards - INDIA COURSE fee: CONTACTS:


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I OWN KARACHI EVENT secretariat (Facility for In-House Training also Provided) is a project of CDGK KamzKirz Media Marketing Group : Head Office: D-40, Zahid Square, Block 16, Federal “B” Area, Karachi, Pakistan COMMENCED AT Mailing Address: P.O.Box 13626, F.B. Area, Karachi, Pakistan Contact: +92-332-3515450 ; +92-345-2230680 ; +92-21-32016367 Email: [email protected] ; [email protected] Web: www.kamzkirz.co.nr ; www.karachiadfest.co.nr

Download Forms from www.karachiadfest.co.nr A Walk commenced first time in Pakistan, where Brand Walks on Ramp with Brand Representatives, which could be Brand Ambassadors, Sales Promoters or Company Representatives. Brand Walk will be held at the Exhibiting Location of Karachi Expo Center. Brand Walk is different by a regular exhibition, because here Exhibitors not only place their Stalls but also Exhibitors can make their Brand Presentation on Ramp. A Complete Amusing Event for Families Only. Value Added Services and their Promotions can be presented by following ideas. Brand Walk is the part of Karachi Advertising Festival, where Exhibitor will Advertise their Brands.

IDEAL OPPORTUNITY FOR: RAMP ACTIVITY INCLUDES: LIVE APPEARANCE AT RAMP: Brand Launching Live Product Demonstration Famous Chiefs of Food Channels Brand Demonstration Dramatic Performances of TVC Magical Kids of Chotay Ustad Physical Appearance of Product Audience Interactive Games Wajood - KAF Official Rock Band Complaints and Resolution Contests and Quizzes Pakistani Celebs in Bigg Boss 4 Stall Placements Model Appearance with Brands Screening of Abby International Awards Media Releases Musical & Entertainment Acts Screening of Karachi Uncovered – BBC Company Presentations Product Usage Descriptions Screening of Legendary Productions

Brand Walk is providing: 6’X6’ Stalls + 10 min to 30 min Ramp Acts BRAND WALK IS BEST FOR Textile ; GSM & Mobile Phones ; Electronics ; Confectionaries & Biscuits ; Soaps & Detergents ; Shampoos & Hair Care ; Tooth Pastes & Beauty Creams ; Cosmetics ; Automobile ; Food & Milks ; Telecommunication ; Education ; Banks & Insurance ; Media Broadcasters ; Print Media ; Edible Oils & Ghee ; Pharmaceutical ; Hotels & Fast Food Restaurants ; Beverages & Mineral Water ; Builders & Construction Material ; Shoes & Accessories ; Home Interiors ; Engineering ; Health Services ; Airlines & Cargo ; Couriers Services ; Petroleum & Gas ; Power Generation ; Chemicals ; Jewels & Gems ; Leather Products & Miscellaneous Services & Products .

SUPPORTED BY SUPPORTED BY

EVENT secretariat (Facility for In-House Training also Provided) KamzKirz Media Marketing Group : Head Office: D-40, Zahid Square, Block 16, Federal “B” Area, Karachi, Pakistan Mailing Address: P.O.Box 13626, F.B. Area, Karachi, Pakistan Contact: +92-332-3515450 ; +92-345-2230680 ; +92-21-32016367 I OWN KARACHI Email: [email protected] ; [email protected] is a project of Web: www.kamzkirz.co.nr ; www.karachiadfest.co.nr CDGK Download Presentation for Exhibitors www.karachiadfest.co.nr

PAPC - Ad Ex cell ence TWENTY ONE

Pakistan Advertising Practitioners Club (a Non – Profit organization), the sole representative of the aspirations, interests and a common voice of the advertising practitioners in Pakistan, is determined to serve and cater to the needs of advertising practitioners all over Pakistan as it provides a platform for mutual interaction and professional advancement. Since the club truly signifies the spirit “ for the people, by the people, and to the people”, an invitation is extended to everyone related to the profession to join. We had long needed a powerful alliance in order to maintain a uniformly high standard of advertising as well as to be able to keep abreast with the international advertising standards and ever evolving concepts.

Pakistan Advertising Practitioners Club – proud to make inroads for Pakistan advertising industry into the ABBY International Advertising Awards 2005. The other achievement was the innovative tribute to the Advertising industry through a song “World of Advertising” that is a first ever in the Indo Pak history. It was very well received and appreciated by the Advertising Club Bombay and the representatives of other competing countries . Scoring on this account became all the more imperative if we were to make our presence felt in the international arena. If the society in general can benefit from the work of a few intellectuals why can’t all the advertising people pursuing common, interests get together for their larger advantage? These very thoughts were the driving force for those who are now the pioneers of this club. The club thus not only provides a platform for mutual interaction but is also devoted to the well being of the practitioners. PAPC’s aims are to streamline the learning processes of the practitioners so as to minimize confusion and build confidence amongst them, to encourage sharing of knowledge through Internet database, research papers, seminars, debates, group discussions, workshops and other exchanges for overall professional development of the practitioners. PAPC strongly promotes best ethical practices in the advertising field in Pakistan . The moving spirit in the PAPC’s endeavors is its firm belief that a real good campaign does not need the crutches of mean tactics.

Faithful to its objectives, PAPC will provide career counseling, interview preparation and consultancy related to the profession to its members.. A Placement Bureau and publishing of a Newsletter “The Big Idea” covering the activities of PAPC as well as topics that are thought to enhance the professional knowledge of the practitioners, are in the pipeline for the PAPC’s members. As a confidence building measure, PAPC plans to hold annual award ceremony for achievements and contributions in creative fields, research work etc.

Besides above, plans are underway for providing financial assistance through PAPC’s Hard Time Financing Services to the PAPC members incase they lose their job. They will be provided instant interest-free financial assistance without any description till the time they find another job. For PAPC members, Free Group Insurance is also one of the benefits they deserved.

Well all this makes part of our efforts to live up to our slogan, “ our commitment-advertising par excellence”. War of Anchor ship ! By Kamran Jawaid (MD, KamzKirz MMG) TWENTY TWO

When you arise in the morning, think of what a precious privilege it is to be alive - to breathe, to think, to enjoy, to love. In our childhood, we had so much excitement for that 3 minutes, which we were never want to miss while we were got ready for School in early morning. I'm talking about the Pakistan's First Ever Morning Transmission anchored by Mustansar Hussain Tarar. Daily millions of children eagerly   ? waiting for 3 minutes cartoon rely in the morning transmission at 7:15 am, while elders was waiting for Morning Khabarnama. It was the time of Late 80s and Early 90s, when PTV was the only center of attraction in the idiot box. Furthermore today, most of the satellite channels with the intend of broadcasting their 24 hours transmission, that 2 hours morning transmission now transformed into morning shows and definitely it is not wrong to say that it was the preliminary picture of Pakistani Morning Shows.

Now we have uncountable satellite channels in our remotes and almost every household empowered to prefer the best one to watch Indian Daily Soaps, besides this the Pakistani Morning Shows still counted as one of the highest rated programs in Pakistani Media. And nowadays "Nadia Khan Show" on Geo TV reckoned as pinnacle among the Most Popular Morning Shows. "Nadia Khan Show" telecast their live transmission of morning show at the early hours of the day as well as its repeated telecast relayed in late night is quite an exceptional strategy adopted by them in order to broadcast their transmission twice a day which no doubt is proved to be a lucrative approach because by following such a way no one can miss it and even they captured their share of audience in that time slot as well. In order to compete with the strong intensity of rivalry of the Nadia Khan Show, another most popular morning show is "Good Morning Pakistan" anchored by Dr. Shaista Wahidi on ARY Digital. In the queue of these morning shows, George and Kiran also known for their anchoring of the morning show on Aaj TV. Among some more challenging names embedded in viewers’ mind incorporated Dr. Sana Tariq on Hum TV's Morning and Aisha Sana on PTV's Morning. Definitely such morning shows be acquainted with their anchors and it is not wrong to say that anchor is the only USP of any Morning show. In order to achieve this sort of USP with the intention to raised their preliminary viewership, Apna Channel also invite Rambo and Sahiba, A Lollywood Known Real Life Couple as anchors for the morning show and Film Actress Noor is busy on Morning with Hum.

If we put light on the historical phases of electronic media industry of Pakistan then we come to know that the last two years was set off quite well, Advertisers instead to approach other entertainment programs, they are more concerned with Morning shows, Even after accumulating the raw data from known advertising agencies and media buying houses, then we were going to familiar with the Program Ratings of TV shows on various Pakistani Channels; then it is uncovered that Sports Program comes on 3rd, Political Talk Shows comes on 2nd and Morning Shows comes on 1st position. Today every satellite channels’ management gives their foremost priority to such morning shows which can covers at least 4 hours transmission from their 18 hours transmission i.e. 2 hours in the early hours of the day at morning as live and 2 hours covered by their repeated transmission. In such heightened competition among morning shows, Nadia Khan and Shaista Wahidi honored as two rival captains of the tournaments. Competition can be the most nerve-racking experience. Some people just thrive on it.

Nadia Khan made her fabulous television debut through NTM in 1996. She then hosted a show called Daak Time (Mail Time) with Uncle Sargam which got tremendous popularity among children in particular on PTV. She made an unforgettable comeback on the small screen by giving their memorable appearance in an Eid Special Show telecasted in the year 2005 in which she performed opposite to Ijaz Aslam and Sadia Imam. She also come into sight in an ARY Digital soap called Koi To Ho in 2003. She afterward left that show in order to work as an anchor on ARY Digital's morning show Breakfast with Nadia . This show commenced to on-air their live transmission from Dubai in the year 2006. After making her mysterious departure from ARY Digital for unidentified reasons in 2008, she swiched to Geo TV. Nadia Khan then initiated to host Geo TV's morning show called Nadia Khan Show . This embraced the live chat along with interviews of renowned personalities & celebrities associated with different fields. Besides open discussion on every day aspects of life, Nadia Khan was also prominent for boldly and fearlessly touching some intense & sensitive issues with her ironic & extraordinary sense of humor. She experienced lots of controversial episodes like interviewing with Women from Lal Masjid, discussing several scandals with Meera and simultaneously, Meera unexpectedly left the show without having adieu conversations by deliberately removing her color mike; Criticizing Pakistani Movies with Syed Noor and Sangeeta along with the candid opinions from both sides about each other. How can we forgot to recall the most recent and mainly controversial interview with Noor, where the live coverage of Noor and Vikram Bandani Fighting was captured during the Nadia Khan Show, in which Noor was being harassed by her Husband during the live shoot of Nadia Khan Show. Just after this incident, few more episodes was telecasted but later than Nadia Khan was left GEO TV on September 30, 2010 and simultaneously, she was replaced by Shaista Wahidi for the same program in November, 2010. The genuine reason was unrevealed along with lots of rumors and such sabotage gossips got more strong impact in the mind of viewers, when Shaista Wahidi switched from her known Good Morning Pakistan on ARY Digital. Because as we told you that Shaista Wahidi is one of the leading competitors to Nadia Khan.

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Shaista Wahidi instigated her career as a radio anchorperson which led her to turn into a news caster on a private TV Channel. She revealed her inner talent an endowment while hosting different live shows on TV. Her first ever TV show was Hum aur App Barah-e-Rast which was telecasted on the same channel. She was also involved in to host one of the most popular TV Shows of Pakistan, Good Morning Pakistan on ARY Digital.

However, due to some personal reasons (her husband resides in Dubai and the show also relays from Dubai) she left ARY and switched to GEO Television and simultaneously, replaced Nadia Khan & appears as the morning show host . Due to contractual violations the ARY has filed a suit against Shaista Wahidi in Sindh High Court (SHC) for to execute the legal proceedings against her. Shaista Wahidi also involved in an enduring financial disagreements with ARY during her popular Good Morning Pakistan program.

While recently GEO TV has posted a testimonial about Nadia Khan Show on their website that this show continues to delight its viewers with Nadia’s trademark style of conducting informal and candid celebrity interviews, showcasing segments regarding entertainment and informative stuffs and simultaneously, giving away astonishing prizes for housewives & kids. At present the viewers for a second time will switch to watch NKS Primetime; the show will be broadcast from 23:00- 01:30 from Monday to Friday. So finally after experiencing such gossips about the Nadia Khan Show, these rumors ought to be vanished now because at this instant the Two Morning Show Rivals are now on one channel i.e. Geo TV but with an amendment in the sense that Shaista Wahidi is allotted in Morning Show "Utho Jago Pakistan" while Nadia Khan is assigned for the Late Night Transmission "Nadia Khan Show - Prime Time".

Conversely, ARY Digital still go on with their Good Morning Pakistan but with a diversity of anchors together with known TV faces. Now after having such major and imperative moves, the heightened competition elevated between Shaista Wahidi on Geo TV and Various Faces on ARY Digital. While Apna Channel got much popularity with their Lollywood charms namely Rambo and Sahiba, who invites several guests from Lollywood industry, who have never been invited on regular basis at other morning shows. Apna Channel's Morning Show is bilingual morning show i.e. with Urdu and Punjabi.

Recently we have also experienced an unexpected replacement Where Maira Khan replaced Juggun Kazimin in Dawn Mast Morning.

Now the major query raised in our minds is how far the program rating of morning shows will be affected either in positive or in negative sense while experiencing such moves in Morning Shows. I hope that all Pakistani Channels will hit upon to give their best by making their extraordinary contributions & efforts in such Morning Shows in order to recapture their Pakistani Viewership caged by Indian Daily Soaps. TWENTY FOUR

Nature of Entertainment varies centuries to centuries. Anarkali and Tan Seen were the source of entertainment in Mughal Darbaars, then Notinkiyan (Street Theater) was popular before IndoPak partition. Such notinkiyan replaced by silver screen of cinemas with black & white faces of Dilip Kumar and Madhubala. After the induction of television in our home country, entertainment perspectives turn out to be in the form of Drama Serial telecasted at 8pm and Movie on Weekend. During the era of 80s the trend of VCR has entered into almost every parts of Pakistan and then Indian movies has gain a significant & viable share into the entertainment pie. But simultaneously, the local Comedy Theaters of Pakistan was proved to be a threat against these Indian movies. We can also be able to summon up that era, when the rent of ordinary video cassette was PKR 5 only while Amitabh Bachchan's movie cassette and Umar Sharif's stage show cassette were equivalent in term of their rents but highest comparatively other offerings on that time i.e. PKR 25 for 3 hours only. Early 90s brought with it the inclination towards Dish Antenna Culture which rehabilitated into Cable Culture. Today almost each & every home have experienced thousands of daily soaps instead of a solitary Drama Serial at 8pm and also increased a variety of every style of entertainments, for instance, the recently emerging reality shows. The genre of reality shows illustrated By Kamran Jawaid (MD, purportedly unscripted dramatic or KamzKirz MMG) humorous situations, revealed actual events, and usually features ordinary people instead of renowned celebs, sometimes in a contest or other situation where a prize is awarded. The essence of this genre has extracted in some form or another since the early days of television industry, began in earnest as a television formula in the 1990s, and exploded as a global phenomenon around 1999-2000, via series such as Big Brother and Survivor . Programs of the reality based genre are commonly called "reality shows" and often depicted in term of series.

Documentaries and nonfictional programming such as news and sports shows are usually not classified as reality shows. Afterward Talk Shows, Game Shows, Singing and Dance Competitions also reckoned in this genre. Even Cooking shows also has been categorized as reality shows.

In Pakistan, the most eminent reality shows were Kasuti (A Game Show with Quresh Pur and Obaidullah Baig) & Studio Dhai (A Comedy Talk Show with Moin Akhtar, Anwar Maqsood and Bushra Ansari). Both were telecasted by means of PTV. While after the penetration of the Indian Satellite Channels inside the veins of Pakistan, the trend of musical programs has gain a noteworthy popularity among viewers. First Indian Most Illustrious Reality Show was Antakshri anchored by Anu Kapoor on Zee TV. Along with Antakshri, Khana Khazana, Ek Minute, Film Dewanay and Sa Re Ga Ma became the most nattered reality shows in Pakistan. During the era of 90s, the Pakistani viewers was crazy about & dying to watch such reality shows.

With the arrival of new millennium, where Indian Movies happened to globally acclaimed & applauded, later than scrutinized this the American Reality Shows introduce their program concepts with Indian Version under the license of original one. The reality show which still etched in your mind was the "Who Want To Be Millionaire", as "Kaun Banega Crorepati" placing Big B i.e. Amitabh Bachchan as the lead host for the entire show. Then "American Idol" subscribed in India as "Indian Idol", "Fear Factor" as "Khatroon Kay Khiladi", "So You Think You Can Dance" as "Nach "Baliye" and "Most renowned Big Brother" as "Bigg Boss". The foremost divergence of such reality shows (Indian Version) in comparison with old ones is to apportion a limited interval approximately 3 months and simultaneously, it will be instigated all over again every year with additional title of season 2, season 3 etc. While Indian media also involved in to design their own reality shows for instance,"Voice of India", which has been more applauded & commended in contrast with Indian Idol.

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How can Pakistani media lack behind to compete with other media? That’s right!! Pakistani Versions of Western Reality shows jump into the persistent race, for instance, some are under license like "Kya Aap Banegain Crorepati" with Moen Akhtar , while several are introduced as the copied versions like "Sangeet Icon" and "Nachlay". As a matter of fact it is experienced that in Pakistan, mostly under licensed projects have been fruitless for having their more popularity among the overseas market, on the other hand, the Pakistani patented reality shows like Sangeet Icon and Nachlay attained quite exceptional response. The stereotyping impact of the Word INDIA proved to be an enigma and stimulated a sort of appeal among Pakistani viewers regarding Indian Reality Shows that even after making exceptional improvements into Pakistani Versions of Reality shows, still Pakistani viewers prefer to watch INDIAN REALITY SHOWS.

As far as the level of interest of Pakistani viewers regarding Indian Reality Shows elevated day by day, Indian media used to invite Pakistani renowned faces in their shows in order to create tempt among the local viewers of Pakistan. But unfortunately they doesn’t encourage their appearance, instead they used to criticize their home country celebs. The first incident occurred when in mid 90s, Atiqa Odho and Reema attend Antakshri on Zee TV and they unexpectedly sung a recreated song "Dil Dil Pakistan Jan Jan Hindustan". When they come back into their home country, both faced a strong protest and propaganda against them. The recent Pakistani Presence in Indian Reality Shows i.e. Chotay Ustad and Bigg Boss also criticized with an ironic eye.

One of the high rated Indian reality shows "Voice of India" is a singing based competition, which has unexpectedly beaten up the viewership of Indian Idol. The second season of Voice of India was dedicated to children particularly, all are competing for to prove their challenge of best singing. The 3rd season commenced with a novel outlook for 18+ Participants. But the Season 4 returned with a revitalized attitude as "Do Deshoon' Ki Ek Awaaz - Chotay Ustad", which has been initiated under IndoPak contract and their countries’ representatives incorporated Star Plus from India and Geo TV from Pakistan. Altogether ten couples are competing with each other and how can we forget to prominent the most astonishing dimension of that contest is nothing but the appearance of a Pakistani and an Indian kid in each couple. The two eminent singers from both countries was elected as milestones for this new-fangled theme namely Sonu Nigam from India and Rahat Fateh Ali Khan from Pakistan. The format of this program was designed in such a manner that regardless of which team got victory, at the end the trophy will be won by both countries. Despite of home country’s participation, Pakistani viewers was persistent to criticized them sarcastically. As the entire shoot of program was completed in India that’s why most of the Indian festivals was celebrated in different episodes along with India's hoops celebs namely Asha Bhoslay and Rishi Kapoor. Because of this the Pakistani participants were compelled to sing Indian Bhajjans and the mean of respecting Indian Musical Gurus’ appreciations was depicted in terms of "Paye Lago" (Touching the Elder's Feet); which has been strongly objected in Pakistan.

The experience countenanced by Bigg Boss Season 4 (Under Licensed from Big Brother) was somewhat symmetrical with the above show, where two Pakistani renowned celebs Ali Saleem a.k.a Begum Nawazish Ali and well-known Pakistani Film & TV Actress as well as Host Veena Malik had been a part of Bigg Boss' house in conjunction with dozens of Indian Celebs. Ali Saleem was evicted during the very first month while Veena Malik was evicted in 2nd Last week (2 Months and 3 Week out of 3 Months). Even all that happened, afterwards Veena Malik targeted for her reprehensible & outrageous NPCA - Non Pakistani Cultural Acts in the show. But despite of uncountable objections & protests, Bigg Boss Season 4 became the ever most popular reality show in Pakistan as well, because similar to Chotay Ustad, Bigg Boss also broadcasted from two channels namely ARY Digital in Pakistan and Colors in India. CONTINUES ON PAGE 32 VEENA for Sure ! This article is excerpts from Instep (The News) By Maliha Rehman TWENTY SIX

Ever since she began her stint in India’s reality TV show, Bigg Boss 4, Veena Malik has been called many things. There are people who have applauded her for being ‘honest’, ‘funny’ and ‘interesting’. And then there’s the huge majority that has pronounced her ‘cheap’, ‘vulgar’ and ‘shameless’, among other more colorful words. Probably, Veena doesn’t care. As she’s always known, any publicity is good publicity.

And Veena Malik certainly knows how to get publicity. You have got to hand it to her. Love her, hate her, ridicule her all you want, but the woman is a pro at maneuvering the limelight around herself. A few months ago, nobody cared much for her. Sure, she drew a the laughs through her spot on imitations and comic timing on Geo TV’s Hum Sab Umeed Se Hain and then, for some time, she raised eyebrows as she sobbingly went on air and admitted to her liaison with cricketer Mohammad Asif. But Veena was never in the public eye for long enough. Even as a Pakistani film heroine, she always played second fiddle to the main heroine, the gregarious younger sister or the supportive best friend.

Along came Bigg Boss 4 and it changed everything for Veena. She became the talk of the town not just in Pakistan but also in – the supposed hallowed ground for the entire Pakistani film fraternity – India. All it took were weekly histrionics on screen. Easy stuff, for Veena - she’d done it before. Flashing back to the earlier months of 2010, she had wept crocodile tears on TV, blaming her ex-boyfriend cricketer Mohammad Asif for having stolen money from her. Then, later in the year when the Pakistani cricket team was accused of match-fixing, she had chipped in with her two cents’ worth, claiming that Asif had told her that he was involved in the matter when they were together and heroically professing that she had broken up with Asif because of his wayward match - fixing ways. The woman has always known how to make waves and isn’t afraid of controversy. With her infamy as a drama queen, Veena was an ideal candidate for Bigg Boss 4. After all, the show has always been notorious for its in-house cat fights and scandals. Last year, they had opted for the loud Indian item-girl Rakhi Sawant, this time they decided upon Veena Malik. And boy, did Veena fit the bill. When the show started off, hardly anybody in India knew of her. But by the end of the first week, she had the audience agog. Veena Malik knew that, as a Pakistani in India, she didn’t have a fan following like her other counterparts. So, she just made sure that she became the most talked about inmate in Bigg Boss’ house. She swooned over Bigg Boss’ voice and threw a ridiculous, bizarre kiss in the voice’s direction. She appeared to fall in love with model and fellow house-member Hrishant Goswami. And once Hrishant was ousted, she moved on to actor Ashmit Patel, (or ‘Ash-mit’ as she insists on calling him), openly fondling him on screen and sitting in secluded corners with him having long, intimate discussions. She pirouetted and preened on camera, proclaiming herself to be ‘beautiful, sexy and a good cook – ideal marriage material’. She sashayed around the house in short skirts and high heels while the other females resorted to slacks and T-shirts. She swam in the pool, flirted outrageously and had no problems getting touchy-feely with the male house members, shocking the Indian audience right out of their preconceived notions of the submissive Pakistani woman. She clambered onto the house’s dining table in high heels and gyrated to ‘Abhi Toh Mein Jawan Hoon’ leading to Bigg Boss punishing her for having shown ‘disrespect’. She made sure that all attention was on her. And while there were those who loved her and many who hated her, there was no doubt about it that everybody tuned in to the show night after night to see what new stunt Veena would pull. Here in Pakistan we were also curious to see how a fellow country woman would fare in a house full of Indians. But even across the border, Veena more or less carried the show on her self- declared ‘sexy’ shoulders. Why would anyone want to watch an oversized, mute Khalli or a mundane Sameer Soni when you had a Veena Malik giving massages to a smirking Ash-mit and dancing in front of the washroom mirror? Aside from the foul-tongued Dolly Bindra, Veena proved herself to be the only other interesting member in the household. Which is the reason why that even though she had the largest number of nominations from her fellow inmates for being evicted from the house – seven, to be exact – she would always be magically saved by her ‘loyal’ fans. More likely, she was rescued by producers who were fast getting rich by the ratings brought in through her crazy histrionics. Veena continues …

Moving away from the ever-raucous TWENTY SEVEN cyberspace, the Pakistani clergy has denounced her to be a disgrace to Islam – that too, on Indian television. Come to think of it, when was Veena Malik ever a credit to Islam in the first place? Even before she went wild in Bigg Boss, she was wearing micro minis and gyrating in the rain, albeit on the Pakistani silver screen. Perhaps then, our vigilant clergy has issues with her being vulgar in India while within Pakistan, they may still consider overlooking her antics with a kindly eye?

As for Meera, she was appalled enough by Veena to undergo an uncharacteristic goody-two-shoe personality turnabout and declare to an Indian daily that “Veena is a cheap girl who shows Pakistan in a bad light. I was asked to be part of Bigg Boss 4 but when I found out that Veena was going to be part of the house’s inmates, I immediately opted out.” Meera hopes to now be a part of Bigg Boss’ fifth season where she will, it seems, somehow depict Pakistan in a good light. Hard to believe, yes, but let’s see how that turns out. For even though Bigg Boss professes to be a show based on audience votes, it often appears to be completely scripted. Actor Rahul Bhatt said as much in print once he had been booted out of the house, declaring that Veena had asked him to enact a fake love affair with her, for the sake of gaining popularity. Rahul had allegedly refused and Veena had tenaciously moved on to the more susceptible Ash -mit . Bigg Boss’ voting process seems rather suspicious, on the whole . The insane, colorful household members are allowed prolonged stays while the less interesting ones are systematically kicked out. Abusive inmates like Dolly were supposedly voted back in through a ‘Wild Card’ while Pakistani Ali Saleem, more well-known in his Begum Nawazish Ali avatar, was very conveniently voted out in the early weeks when the Shiv Sena began protesting about the inclusion of Pakistani celebrities. Popular Indian actors like Sarah Khan and Manoj Tiwari were excluded while a vivacious Pakistani Veena Malik stayed on. As the show drew close to its final weeks, though, the producers probably decided that it was time for Veena to leave. For while she was great for the ratings how could they, heaven forbid, cause an uproar by letting a Pakistani win the show?

However, with Veena gone, most regular watchers expect Bigg Boss’ house to take a turn for the dull. The remaining house members are all B-grade Indian celebrities and while they may have solid fan followings, their petty squabbles over food and household chores can’t hold a torch to Veena’s lascivious antics. It is no wonder that the producers kept Veena on for as long as 80 days – the show would have sunk a long time ago if it wasn’t for her.

Veena, finally out of captivity, is all praises for the adulation she has gotten from ‘Hindustan’ and her undying love for Ash-mit, who she now claims is just a good friend – hey, with the show over for her, why should she continue on with the pretense of romance? With her so-called new found Indian fan following, she is all set to make her career fly. Rumor has it that that Pooja Bhatt is considering casting her opposite Ashmit Patel in the sequel to her once-upon-a-time hit Jism. And there will most certainly be Pakistani producers who will want to cash in on the Bigg Boss propaganda and cast her in their projects. But before she blazes forward with her career, past lurid rain dances and forgettable side-roles, Veena may just have to face a bit of flak. She has Pakistan’s mullah brigade in a furor and even fellow actress and old foe Meera has declared her to be a discredit to Pakistan. The internet is crowded with her detractors. She has even instigated boisterous online Pakistan vs. India bickering where Indian bloggers have wished her to be ‘thrown back into her terrorist nation’, automatically kindling a debate on Pakistan’s long worn-out terrorist label!

In her defense, Veena remains unfazed as she explains, “The camera was scrutinizing the household members 24/7. I just acted the way I normally do. Nobody could expect me to put up an act for 80 long days. This is how I am.” Simply explaining that with the camera constantly upon her, she as well as the other inmates were just representing themselves rather than their country. If she made herself a point of ridicule through her dramatics, it was really no big blot on Pakistani women but just an individual deception of herself. A clever reply, really. But then again, Veena Malik is a very clever woman. She is an opportunist who realized the chance provided to her by Bigg Boss and used it to the best of her abilities in order to gain fame. And while she may have teetered towards vulgarity in order to gain recognition, so what? Didn’t Karisma Kapoor act in a spate of outlandish David Dhawan movies before she moved on to more meaty, acting-oriented roles? Then why can’t a Veena Malik act outrageously in Bigg Boss in order to gain the necessary push that might just jumpstart her career? During her stay at Bigg Boss’ house, Veena occasionally refered to herself as a Pakistani superstar. And while this claim may seem rather delusional at the moment, you never know. With a toss of her unruly curls and a jilted boyfriend here, there and everywhere, Veena Malik just might sashay her way up to true superstardom. TGM Leaks ! TWENTY EIGHT

Embarrassment over Indian ad with Pakistan ex-air chief Indian officials have apologised after a government advertisement included an image of a Pakistani ex-air force chief alongside prominent Indians. Tanvir Mahmood Ahmed was pictured with Indians such as Prime Minister Manmohan Singh and cricketer Kapil Dev in a campaign against female foeticide. The full-page newspaper ad was produced by the women and child development ministry for National Girl Child Day. The government has ordered an inquiry into the error. Former Air Chief Marshal Ahmed said the inclusion of his photograph in the advertisement was probably an "innocent mistake". Shocked … "The prime minister's office has noted with regret the inclusion of a foreign national's photograph in a government of India advertisement. While an internal inquiry has been instituted, the PMO apologises to the public for this lapse," the prime minister's media adviser Harish Khare said in a statement. The full-page advertisement appeared in Indian newspapers on Sunday and had photos of Prime Minister Manmohan Singh, Congress party chief Sonia Gandhi and junior minister for women and child development Krishna Tirath. The advertisement included photographs of two of India's cricketing heroes, Kapil Dev and Virendra Sehwag, as well as musician Amjad Ali Khan. Many people in India were shocked to see that the advertisement also included the photograph of Pakistan's former Air Chief Marshal Tanvir Ahmed. Mrs Tirath said she had set up a committee to find out how the photograph appeared in the advertisement. "I have expressed regret and also sought an apology on behalf of the ministry over the lapses. We should be cautious so that such mistakes are not repeated in the future," she said. The minister said the inquiry committee will give its report in a fortnight. "I wasn't aware about this... I was busy with a golf match and didn't know about this development," the Press Trust of India news agency quoted the former air chief as saying. "I guess it's just one of those errors. It must be an innocent mistake," he said.

Leaked From: http://www.defence.pk/forums/world-affairs/45333-embarrassment-over-indian-ad-pakistan-ex-air-chief.html WikiLeaks inspires sanitary pad ad in Pakistan Pakistani advertisers in the feminine hygiene business have harnessed the political notoriety of WikiLeaks to tell women that while the US State Department might leak, they don't have to. Advertising sanitary pads on selected billboards in Pakistan's financial capital Karachi, the latest catchphrase is: "WikiLeaks... Butterfly doesn't". Leaked American diplomatic cables turned the Internet whistleblower into a household name in Pakistan, fascinating and appalling members of the public over reported inner dealings of their political and military elite. Pakistani advertisers usually avoid the divisive world of politics but advertisers said the commercial had attracted considerable attention. "We have received a huge response from the public and everyone has commended us on it," said Syed Amjad Hussain, head of business development at RG Blue Communications, which pitched the advertisement to manufacturers Butterfly. "It could have been yet another ad showing a girl promoting the sanitary pad, but we made it different, completely different," art director Munir Bhatti told AFP. Hussain said the response had been "great" although a fully-fledged media campaign had yet to start. Coverage of the leaked American cables highlighted Western concerns about the safety of Pakistan's nuclear arms and politicians' private support for US drone attacks on al-Qaida and the Taliban in the country's tribal belt. They also revealed that the Pakistani army considered forcing out President Asif Ali Zardari, who made contingency plans for his assassination. Leaked From: http://www.koolstuffs.net/2006/06/15/coca-cola-pakistan-ad-made-by-india/

Ask: +92-332-3515450 Click: www.kamzkirz.co.nr Leaks continues …

TWENTY NINE Pakistanis Rely on Indian Talent & Faces to Promote Their Products Indian faces and Indian talent is being increasingly used when making ads for Pakistan. Some people have pointed out as to why local talent is not used. On why Indian faces are creeping into Pakistani ads when it has local talent, a creative manager says that this is not a new phenomenon. He says that Indian crew has been used in the past. Surf (Unilever) and Always (P&G) have shot with Indian teams. Clear Shampoo (Unilever) hired an Indian crew to record the Pakistani version of Fear Factor. Coke and Pepsi started this trend in their early days and still do it. The Coca Cola “Kha Ley Pi Ley Jee Ley” campaign used Indian talent both on and off camera. Remember the very touching Everyday (Nestle) ad where the husband offers to make tea with the “Banay hai ek dosray kay liyay” tagline? He is Indian and so is the girl who plays his wife. Kashmir Banaspati has used Indian faces and crew for the “Bus Yehi Hai Achi Zindagi” campaign. Initial ads of Talkshawk (Telenor) fall in this category. The launch campaign of Telenor Easy Paisa “Zindagi Asaan Huee” is entirely “Made in India” down to the location, cast and production team. Jazz (Mobilink) “Apna hai” campaign used a face some may recognize from the Star Plus serial Santaan. While there are more ads in pipeline from Mobilink that are being shot in India. A few years ago, Lux (Unilever) shot a campaign with Aishwarya that was used in both India and Pakistan. More recently, they have used Katrina on our billboards. Alokozay tea with a streamer campaign. Firdaus textile launched its Summer Collection featuring Kareena Kapoor which has stirred as much debate in India as it has here. Shot in a foreign location, the campaign cashes in on the Bollywood mania that is rampant in Pakistan . Gul Ahmed had only just launched its prestigious Summer Prints Issue with Giselle, one of the leading ladies opposite Saif Ali Khan from the movie Love Aaj Kal. Clearly hiring Indian crew is a rising trend these days. We have discussed before about the technical, professional and working differences of both side of borders, we thought of asking another professional on “why companies are contacting Indian production houses and models for their ads?”. One ad specialist defended this trend by saying that `our choices are carefully thought out and well researched to make sure that the message will strike a nerve with the target audience. If the audience responds to a foreign face, there is no reason to go against the tide. At the same time, using foreign talent in no way implies that local talent is not good enough. One has to look at availabilities to work according to the timelines and demands of the clients. We have few known directors and even fewer DOPs both of which are important when producing a TVC. Clients are often pressed for time. Companies in the FMCG and Telecom sector, some of which air more than 5 commercials per quarter, cannot wait for the good directors’ schedules to clear up and therefore prefer to explore options elsewhere. Our industry is small and unable to meet the demand of the clients in terms of talent as well. For years, we are seeing the same faces walk the ramp and do the commercials. The actors that are on TV have been around for a long time and they have all been used by some company or the other.’

Iman has been featured in umpteenth commercials. Shahid Afridi is the brand ambassador for at least three big names. Someone as selective as Shaan has also done several commercials – Mobilink, Pampers, Ronaq Masala to name a few. Our industry needs a resource injection. More directors and assistant directors, set designers and production crew would make it easier for companies to choose from local variety. Fresh faces are also not common. With modeling still being a cultural taboo, not many new faces come up.

Leaked From: http://alaiwah.wordpress.com/2010/05/17/pakistanis-rely-on-indian-talent-faces-to-promote-their-products/

Ask: +92-332-3515450 Click: www.kamzkirz.co.nr By Kiran Jawaid (Content Director – TGM) Karachi became 3D THIR TY

A long red carpet led the way for all those invited to the exclusive launch of the Atrium 3D digital cinema in Saddar. Movie enthusiast Mariam Azmi said she has watched every trailer on the project website and has scheduled her entertainment calendar for the next month. “We have no real entertainment in the city which is why this is just what we need right now,” she said, while testing the popcorn, which for her is “an equally essential” part of the movie experience. “Good, fresh” she commented, munching the kernels. Display screens above and on the ticket counter listed the movies playing at the cinema as well as the prices (different for regular and 3D cinemas). The launch scheduled for all will play Hollywood blockbuster and Oscar-winning Avatar in 3D at a price of Rs500 with an additional Rs150 for the reusable 3D glasses, which you can take home. Regular movies such as the Indian Tees Maar Khan will cost the cinemagoers Rs300. The third movie on the launch list is Chronicles of Narnia: The Voyage of the Dawn Treader .The Express Tribune caught up with a few people at the soft launch on their previous 3D experiences, the future of the cinema and film industry in Pakistan as well as entertainment culture and taxing the sector. Director for Mandviwalla Entertainment Nawab Hasan Siddiqui said this project will definitely encourage the cinema industry. Not disclosing the investment made, he said recovery will take some time but the company is “very confident” that the project would succeed . The man behind the project, Nadeem Mandviwalla , watched his first 3D movie in 1983 but it wasn’t until he watched James Cameron’s 3D digital Avatar that he knew he “must bring this technology to Pakistan.” Supporting her son-in- law Nadeem Mandviwalla was Mrs Nasim Shaikh, who was excited about watching her first 3D movie. She hoped that soon good Indian and Pakistani movies will also be shown in 3D with “some great songs and most importantly well-choreographed dances.” “It is crucial for cinema culture to be revived and for the film industry to get a desperately needed boost,” said Pakistan film star Nadeem Baig. He added that the public craves good, clean entertainment and they deserve to get it. Another big name of the silver screen, Mustafa Qureshi said, “Even though our films are not in 3D we still need cinema houses of this calibre to encourage moviegoers. Our movies are currently not worthy of being on these screens but I hope we will soon move in the right direction and make some world-class movies.” Qureshi suggested such new projects should be exempted from taxes. A former television producer, Nofil Naqvi, was “very excited” about the city’s new technology. “You get a very definitive perception of depth plus we needed cinemas where the hall seat doesn’t break in the middle of the movie,” he said recalling an experience with his friend at another cinema in Karachi. Chief guest at the event federal minister for culture Aftab Shah Gillani said the government is doing all it can to support the cinema and film industry. Speaking to The Express Tribune , he said that the government plans to support the industry by giving them a processing lab for film which will be set up in Lahore in a year. Calls of Pakistani Munni s "Munni Badnaam Hui Darling Tere Liye" from the Bollywood film "Dabangg" might have legions of fans but not the real life Munni, a mother of two in this Pakistani city, who has been harassed so much that she has shut her small shop. Munni, a fairly common name in the subcontinent, is ruing the day the song became a hit. Her store is located at her home and she has been unable to open it since the song became popular. "Every now and then someone will come to my store and say ' Munni badnaam hui Darling tere liye ' in front of my customers. First I didn't pay much attention and tried to ignore it, but then it became a routine event and I started to get irritated, " Express Tribune quoted Munni as saying. "Even sober and reserved people have sung this song loudly while passing by my store. I have scolded many of them but they just laugh and run away. "Finally, I couldn't take this behaviour any more and closed my shop for several days. Now it's been two months and either I don't open my store or if I do open it, then I don't sit at the counter myself.“ A mother of two, Munni said the song has also impacted on her personal life. "On seeing me, boys in my neighbourhood would start singing this song at full volume. Many times they play it on tape to tease me. This song has really become a nightmare for me.“ This Munni is not the only one to face problems, another Munni, a school principal, is too facing harassment. Shahida Munni, principal of a school in this city, had been given the nickname Munni by her Family and friends. "While walking in my neighbourhood, I am always scared that someone will start to sing the song. Most of the time my fears become reality as many boys either sing the song loudly or play it on the stereo, " Shahida said. She said that it has now become a painful routine. "They do it for fun. I don't understand how teasing someone can be Fun for people. I am sick of this now and want this to come to an end." Few years back a cyclone named Katrina ruined the coastal areas of USA, but recently from the last few years The World of Advertising clashed with namesake i.e. Katrina Kaif. In India Katrina Kaif is one of the top female brand ambassadors involved in endorsing the 12 leading brands of market which includes Nakshatra, Spice Telecom, Pantene, Godrej Renew, Slice Aamsutra, Veet etc. She has been fifth on the list of endorsement of maximum brands in the country. Shahrukh Khan endorses utmost brands followed by Mahender Singh Dhoni, Hrithik Roshan, Saif Ali Khan and Katrina Kaif resided at the fifth position. Katrina Kaif also made an unexpected replacement of Aishwarya Rai in Nakshatra Diamonds and Sushmita Sen in Pantene. She also usurped Priyanka Chopra in the Spice Telecom ad. THIRTY ONE In the year 2003, Katrina Kaif made her first bold & seductive debutant under the Hollywood produced Bollywood film "Boom", In this movie she blatantly displayed herself in semi-stripped appearance. Suddenly a news that conundrum every ones mind with astonishment is the relationship edifice with Bollywood Style man Salman Khan. With this "Girl Friend" label, Katrina got some how a kind of esteem in different film based magazines as well as gossips based TV channels. Kaif was born in Hong Kong. Her father is an Indian Kashmiri named Mohammed Kaif, and mother is an English named as Suzanne Turquotte, both are recognized as the British citizens. Her parents divorced when she was very young. Kaif has seven siblings. Kaif experienced moderate success with the release of 2005 film Sarkar , where she played a role of Abhishek Bachchan's girlfriend, and Maine Pyaar Kyun Kiya (2005), where she was paired opposite Salman Khan. Afterward movies like Nasmate London, Welcome, Partner, Singh is King, New York and Race proved herself within the bollywood industry and compelled them to count her among the renowned super stars of bollywood film industry. While in 2010, she declared herself as a Bollywood Queen, on account of her one of the finest performance in Rajneeti, in which she did a role of Politician look-a-like Sonia Gandhi. Her last release Tees Mar Khan kept herself in tittle-tattle via "Shiela Ki Jawani“. Spaced out her Bollywood struggles, she was quite thriving like Aishwerya Rai or Sushmita Sen in modeling career as well. This made Katrina the first choice of major brands. In her modeling career, She was raised in Hawaii and later moved to her mother's home country, England. Kaif began her modeling career at the age of fourteen; her first job was for a jewelry campaign. She continued to do modeling in London under a contract with the Models 1 Agency and did a number of campaigns such as La Senza and Arcadius, and even depicted herself elegantly in fashion walks incorporated at the London Fashion Week. Kaif's modeling career led her to a silver screen career when she was discovered by a London-based filmmaker Kaizad Gustad, who gave her a role in his film namely Boom (2003). She then moved to Mumbai where she was offered a number of modeling assignments. However, filmmakers were initially hesitated to sign her in their different projects because she could not speak Hindi as it should be. In Indian media, numerous female actors made their mark in their modeling career but unlike Katrina Kaif they are never proficient enough to get fame in the brand endorsements likewise Shahrukh Khan who get recognition in this field among poles apart male actors of industry. Katrina Kaif trembles the peoples’ mind & turn out to be a News Breaker in Pakistani Advertising industry by endorsing several leading brands in Pakistan. If we talk about the early projects of Katrina Kaif's in Pakistan then how can we forget to recall her first manifestation for the commercial of VEET's along with its Print ads in 2009 and even now she was spell-bounded in several other projects of the state. Katrina is the first renowned face who is ruling on the hearts of Advertising industry in Pakistan. Earlier than Katrina, more than a few Indian faces emerged on Pakistani screens. VEET's TVC doesn't magnify its magic in Pakistani Advertising World, because For instance, PTV's Nostalgic TVC of By Kamran VEET usually rely their foreign ads in Pakistani region, but how can one be Stillman's Bleach Cream starring Jawaid (MD, saved from her magical impact, that’s right!! When Katrina became Brand Sonali Bandre projected as PIA Air Ambassador for SLICE endorsement, then definitely many ADerz are shaken up Hostess was on-aired in Zia's Era, KamzKirz MMG) and depicted their incongruous response by sarcastically raised eye brows and when, Pakistani Media was confined forehead frowns . into isolated cage . But I would like to reveal certain astonishing specifics, Once again there was no tittle-tattle in the air regarding her endorsements. And at that time no one was familiar with now the real Katrina cyclone hit the shore of Pakistani Advertising coast, when Sonali Bandre but when she put on LUX revealed her face in Pakistani region as well. WHY Katrina, why not home track her first debut in Bollywood, PTV was approached & solicited celebs!!! This dilemma is in question because the association between Lux and Stillman's in order to produce its new local film industry is perceived as the stone mark sign from years. TV commercial. But on the other side, Katrina's face was introduced into In Pakistan, Lux constantly signed the lollywood faces from Pakistani market after becoming an Pakistani Film Industry like Babra Shareef, Reema, Meera, eminent face of Bollywood industry. Neeli and Shakila Qureshi. After that the drastic downfall of Pakistani Films compelled Lux to approach and employ faces from Television and Fashion world like Iman Ali and Amina Haq. In this way its not wrong to say that Lux is not limited only with lollywood faces but they also move toward the foreign faces in order to endorse them fully.

It’s not the story of today but also in late 80s, LUX televised their TVC by signing Nazan (A Turkish Film Actress) in order to endorse their brand in Pakistani Region via foreign face. Consequently even today, it is not a big deal to market their one of the most appealing brand (Lux) with Katrina Kaif. Because nowadays in Pakistan, Bollywood movies screened officially in all leading cinemas and multiplex. On the other hand, Pakistani Film Industry faced a drastic decline in terms of Quality Standards and also there is a starvation of recognized faces from Television and Fashion industry except for Iman Ali. Lux is looking for a revolutionized bang with current official and legal popularity of Karina Kaif.

CONTINUES ON NEXT … SLAVES OF KATRINA KAIF PAKISTANI PRESENCE IN CONTINUES … INDIAN REALITY SHOWS CONTINUES … THIRTY TWO

Afterward, Pentene showcased Shilpa Shetty as their Brand Ambassador but abruptly Katrina Kaif also coupled with Shilpa Shetty. Nowadays the trend of endorsement via foreign faces on behalf of local brands in Pakistan is not an exceptional case as it can be evident by TVCs of Clear, Head n' Shoulder, etc. As we don’t want to ponder anywhere, we are talking about Katrina Kaif. Nowadays the Reality Shows gain much more popularity Therefore story still continues, after endorsing Pentene, Katrina Kaif's awe- among the viewers as compare to Daily Soaps according to inspiring impact is splendid with Loreal, then Alokozay and now Itehad the data accumulated from different media buying houses. Airways and recently for Olay and Panasonic. For Katrina Kaif the counting of And now Pakistan also plays a vital role in Such Indian Reality Indian Brands are countless, and now in Pakistan, every brand gives Shows and the most astonishing aspect about Indian Media is precedence to Katrina, can say industry are now transformed into the its International level Recognitions, it can be evident when SLAVES OF KATRINA KAIF ! We are looking forward that when local Nihari Pamela Anderson (Bay Watch well-known American Actress) Restaurants, and Haleem Houses too will turn out to be the SLAVES OF unexpectedly made her appealing appearance at Bigg Boss. KATRINA KAIF ! The Big Q is "ARE WE DOING RIGHT ?" ..... On the other hand Pakistani patented reality show "Nachlay " "IT'S GLOBALIZATION !" replied one of the SLAVES OF KATRINA KAIF! doesn't have such International Recognition but only the local Her strategy for invading numerous brands in Pakistan is likewise the gratitude. This can be apparent when we click and hit on any strategy adopted by historical icon Cleopatra who ruled the entire political international websites, online Articles, Magazines or world for years and maximize the numbers of slaves .... This story will never electronic Newspapers, where without efforts we can end and Brands + Ad World keep on becoming the SLAVES OF KATRINA checkout the news regarding Bigg Boss but hard to find about KAIF ! Nachlay.

Art is parasitic on life, just as criticism is parasitic on art. Decades ago we have sight noticeable scrutiny for Reema and Atiqa Odho in Antakshri and the most recently Chotay Pakistani Ustads and for Veena Malik in Bigg Boss 4. Before to enunciate any wrapping up lines, we should be reminiscent a famous Urdu Proverb “Jaisa Desh Vaisa Bhais”. If we scrutinized the etiquettes of Veena Malik and Pakistani Participants of Chotay Ustad then it can be say that If they didn’t follow the Indian ethnicity, subsequently they were never be able to get such encouraging responses from the side of Indian Media. As a matter of fact Pakistani media industry need owned platform which have International Exposure as well, this option is no doubt much better than Indian Platform and simultaneously this platform also require further improvements in terms of Strategies, Policies, Academics and Trainings. Up till now, we have to be grateful to our neighboring media which contributes in supporting our promising talents. Lolly pops in Kid s’ Hands By Kirishma Jawaid (Creative Director – TGM) THIRTY THREE The Pakistan film industry witnessed its worst year with only 12 Movies, including regional language films, produced in 2010. Of the 12, only three were in Urdu, while the rest were in Punjabi, including "Virsa", the first India-Pakistan joint venture that was exempted from entertainment tax. No movie was produced in Pashto, spoken in the northwestern Khyber Pakhtoonkhwa province, Sindhi or other regional languages.

"The record (books) of the film producers ' association shows that six Movies were made in Pashto, but it does not correspond with the ground situation, " the report said. Seven of the 12 Movies were released between September and November on the occasion of Eid and other religious festivals. "It means that several other months, particularly the first half of the year, were mostly barren for the industry, " said the report.

In 2009, only 14 Movies were produced. The last decade has seen the industry declining with hardly a handful of Movies being produced every year. The best year was 2001 when 48 Movies were made . In last 10 years, The Situation has gone from bad to worse. During this period, cinema halls were replaced by shopping malls because people had stopped coming to the theaters.

The poor law and order situation in the country has also contributed to the decline in film production and The Situation is showing no signs of improvement in the near future. The entertainment-starved people have been relying on Indian movies. In 2007, the Pakistan government lifted ban on the screening of Indian films and this helped in bringing the masses back to theaters. New cinema halls are now being constructed.

Though ticket prices for Indian Movies are higher than the Pakistani films, still the Hindi Movies manage to do Good business at the box-office. Cinema-owner Zoraiz Lashari said: "Pakistani Movies lack the requisite quality that can fetch people to the theatres. Indian Movies have always been liked in Pakistan and the permission for official screening has kept the cinema culture alive." Media Icon of Aaj k … THIRTY FOUR

When a media icon like Mohammad Ahmed Zuberi bows out, is it important when he was born or where he was born. That’s the first thought that came to me when The Express Tribune asked me to write the obituary of the veteran journalist. An institution unto himself, at 90 he was running a vibrant institution that manages Business Recorder and Aaj . Zuberi Sahib, as he was respectfully referred to in the media community, had joined Dawn in Delhi before partition of India. He used to proudly tell his juniors that he was asked by the Quaid-i-Azam himself to go and join Dawn which was then the official newspaper of the Muslim League. The year was 1945. There is an interesting story behind this episode which changed Zuberi Sahib’s career path. Before joining Dawn he was working for the British Army where he came across a confidential document regarding preparation of plans by the extremist parties of majority community to attack the Muslim areas. According to Zuberi Sahib he leaked the letter to Quaid- i-Azam, who then confronted the British authorities and many Muslim lives were saved. But in the process he lost his job because the government found out that he was the one who had leaked the information. He came to Pakistan and joined Dawn as Assistant Editor. According to his contemporary journalists, Zuberi Sahib was one of the closest to the legendary Altaf Hussain, the then editor of Dawn . But then in mid-sixties the two developed some differences and Zuberi Sahib left Dawn to set up Pakistan’s first financial and business daily – Business Recorder . Many eminent journalists of yesteryear — Qazi Abrar, Abul Akhyar, Zamir Niazi, Jamil Zuberi joined him in the formative phase of Business Recorder and remained with the newspaper until retirement. All passed away before he did.Under his stewardship Business Recorder became a highly influential business media vehicle. In fact there was a time when BR used to set the economic and financial news agenda in the country . Later along with the able team of his three sons – Wamiq , Arshad and Asif – he branched out in electronic media with the launch of Aaj channel which still leads the media in economic and financial news coverage. Lately because of age Zuberi Sahib could not give much time to the media house he had created from scratch. However, his sons have been managing things quite well up front.

During my four-year stint with Business Recorder , I found Zuberi Sahib a good teacher of business and economic reporting. He was the only editor, as a matter of fact perhaps the last one, who used to hold meetings of his reporters and assistant editors in the morning. I cannot forget his pet question in the meeting to the reporters: “So what is your bloody means of livelihood today.” Once replying to his question I proudly mentioned my exclusive lead story which was printed on that day. Zuberi Sahib said: “In journalism young man that is history, now I am asking you what you are working on for today?” That was my lesson in reporting and since then I have always felt that the morning meetings I used to hate were in fact keeping us on our toes. He would also guide us where to go for additional information for the story we were working on. One of the major issues discussed these days is that news reports have too much of reporters’ opinion. Once I did that in a story, Zuberi Sahib corrected me, saying if I want to write my opinion I should write editorials to which I readily agreed and was given additional allowance.

He had a knack for developing close contacts with the finance minister of the day. Many of his detractors used to criticise him for this. But editorially I must say he would take an independent position no matter how close the finance minister was to him. And most of the time the government would take Business Recorder’s views seriously. He was the champion of free market economy since mid sixties when he launched the paper and remained so till his last. Zuberi Sahib has followed his loving wife who died only a month back. He loved his wife and children – three sons and two daughters. And perhaps more than anybody else, he loved Business Recorder . M. A. Zuberi the editor is dead, but I am sure Business Recorder and Aaj will live long! His funeral prayers will be held in Masjid Noorul Islam, Zamzama Park, Clifton after Zohar prayers on Monday. He will be buried in the compound at Abdullah Shah Ghazi Mazaar.

Published in The Express Tribune, December 13 th , 2010.

11-12 March, 2011 1st May, 2011 Training Exhibition & Workshop Brand Walks At At Arena Club Expo Center Blood on Dance Floor !

THIRTY FIVE

KARACHI : Capital City Police Officer (CCPO) Karachi ONE SIDE VIEW OF MIRROR Fayaz Ahmed Leghari on Thursday said a comprehensive security plan has been devised for the New Year night, adding in this regard police officers and copes have been put on high alert in the city. He said that extra contingents of police are being deployed in sensitive parts specially focusing on SeaView, Hawks Bay and other recreational places of the metropolitan. Police patrolling, snap checking and intelligence system have also been enhanced, he added. All Town SPs, SPOs and SHOs would supervise the law and order situation in their respective areas.

CCPO Karachi said that aerial firing, carrying weapon is prohibited in city, adding violators would be taken to task according to law. Meanwhile, Deputy Inspector General (DIG) South Zone Iqbal Mehmood chalked out security plan for New Year night, when a large number of youth visit Sea View beach. DIG south zone directed relevant police officers to maintain security on the occasion of New Year night. He said police should arrest any person who displays weapons, ride on bikes without silencers and create nuisance. According to security plan, traffic coming from Shahrah-e-Faisal would be diverted to Shahrah-e-Iran, Three Swords underpass, Two Swords, Park Tower, Abdullah Shah Ghazi Mazar, 26th Street, Khayaban-e-Shamsheer, MacDonald to Sea View Clifton, while all markets, petrol pumps, hotels and shops would be closed after 8pm on this route on New Year night. The return route would be through Khyaban-e-Ittehad and Korangi Road. The Rangers and police would be patrolling and snap checking all routes while the bomb disposable squad would clear the routes. More than two thousand police constables would be deployed of these routes.

KARACHI : The number of wounded persons including children and women has surpassed 70 amid gunfire incidents related to new-year celebrations in separate ANOTHER VIEW OF MIRROR areas here in metropolis on Friday night, Geo News reported. Firing continued more than 2 hours. According to sources, though Sindh Home Ministry had imposed Section 144, banning carrying and display of arms in city even then hundreds of thousands of merry-makers and revelers welcomed in the year 2011 by resorting to aerial firing in almost every part here. Over 70 persons sustained bullet-inflicted injuries as the firing lasted over 2 hours, police sources told Geo News. Police and rangers personnel kept on patrolling across the city while firing was on, but could only manage to play role of onlookers whereas many youths continued riding motorcycles without silencers, witnesses told Geo News. Injured persons have been admitted to Civil Hospital, Abbasi Shaheed Hospital, Jinnah Medical Institute and many others for medical attainment, hospital sources told Geo News, ascertaining that there was no causality. Rahat Rules Bolly wood THIRTY SIX

While Bollywood films dominate local cinemas, Pakistani singers and musicians continue to make waves in India. As Atif Aslam and Jal remained major concert attractions across the border, singers like Rahat Fateh Ali and Fuzon’s former frontman Shafqat Amanat Ali ruled Bollywood’s music charts of the year.

2010 offered a wide range of Bollywood songs. While raunchy numbers like “Munni Badnaam Hui” kept the adrenaline pumping, the Sufi track “Sajda” spelt bliss for music lovers.

The most popular songs of 2010: “Dil Toh Bachcha Hai Jee” : It was a melodious beginning to the year with the romantic number from Ishqiya . Rahat Fateh Ali Khan sang the song that instantly struck a chord with the listeners.

“Sajda” Once again sung by Rahat Fateh Ali Khan along with Shankar Mahadevan and Richa Sharma, My Name Is Khan’s Sufi number tugged at one’s heartstrings. The sounds of tablas and dholaks helped the song become a chart buster and stay on top for a long time .

“Aap Ka Kya Hoga (Dhanno)” The remix was packed into the Housefull album by Shankar-Ehsaan-Loy. Sung by Mika Singh, Sunidhi Chauhan and Sajid Khan, it revisited Amitabh Bachchan’s popular song “Apni To Jaise Taise” from the 1981 superhit Lawaaris . It was a winner all the way and made everyone dance to its funky beat.

“Bin Tere” The song from I Hate Luv Storys managed to bring out the hidden romantic in all of us. The simple lyrics were rendered by Shafqat Amanat Ali.

“Pee Loon” The soft love ballad from the crime thriller Once Upon A Time In Mumbaai still occupies air time on most of the radio channels. Pritam Chakroborty’s composition and Mohit Chauhan’s voice have spelt magic for the song. Its Sufi elements add edge to the song.

“Gal Mithi Mithi” This track is an amazing folk outing by Tochi Raina and is not like any run-of-the-mill Punjabi number. Composed by Amit Trivedi of Dev D fame for Aisha , the fast number instantly made its mark because of the unpredictable orchestration and the fun element woven together intelligently.

“Munni Badnaam Hui” One of the most popular item numbers of the year, Dabangg’s “Munni Badnaam Hui” was an adaptation of “Larka Badnaam Hua” from an old Lollywood film Mr Charlie . The fast-paced, catchy song with a rustic flavour created sensation in India and abroad.

“Tere Mast Mast Do Nain” Dabangg gave another hit in “Tere Mast…”. Rahat Fateh Ali Khan crooned the moderately paced romantic track with such expertise that it made people sit up and take notice.

“Zor Ka Jhatka” Even though the film failed to take off at the box office, this song from Action Replayy flew higher and higher on popularity charts. Sung by Daler Mehndi, Richa Sharma and Master Salim, Pritam’s composition was appreciated for its quirky lyrics and unusual orchestration.

“Sheila Ki Jawaani” As they say the best is always reserved for the last, this song from Tees Maar Khan appeared almost at the end of the year and was an instant hit thanks to its urban appeal and a raunchy feel. It’s giving competition to “Munni Badnaam Hui” for the best item number crown.

SOURCE: IANS Published in The Express Tribune, January 3rd, 2011. Every thing is possible in blanket Dance can be made on dinning table Hi-heels doesn't need party floor Two eggs must per day Dacoits are well mannered too Hugs & Kisses are pre-requisite for all tasks 40+ women prefer teddy bears to play Arguments needs funny acts & sounds Women can propose two men at a time Confused relation converts into brother-ship Captain should be backbiter for maintaining environment Best revenge is to provoke your enemy Dance well for converting your failure into "what you want" Fake means you are crystal clear Great people eat too much Don't argue with over weight woman and long heighted man Salt and pepper must be added in each message Pretend to sacrifice for being great Diplomacy saves you and push others Dish-washing is the eligibility for eviction Be close with others to jealous your loved one Add "Great" as your name prefix & be great Be a translator of American despite of weak English Talking into Camera is better than to discuss Never be shy even in washing other's underwear Always speak when ask to speak Creping is necessary to put you on news Mirror is the best friend Flirt with voice also can be happened Be patriotic otherwise there is penalty on speaking ENGLISH ! Say NISHKASHIT instead of DELETE ! Say ULANGHAN instead of VIOLATION !

Mr. Malik … Ad Film to Film

THIRTY NINE Saqib Malik is one of the most established directors in Pakistan, known primarily for his avant- garde music videos and commercials. He has directed numerous successful music videos for many Pakistani pop acts, the more notable among them being Fuzon's Khamaj, Ali Azmat's Na Re Na and Ali Zafar's Dekha.

Born in 1966, Saqib grew up in Lahore, Pakistan where he received his earlier education. Later he moved abroad to study for a degree in Mass Communications from UAE. At the completion of his graduation, he shifted to his home city in 1988 amidst the sectarian riots that would devastate the city's state later. This didn't stop him from achieving his goal of becoming a director and he worked with an advertisement agency on a normal nine-to-five basis.

Working for almost seven years in the advertisement business, he took upon direction as a freelance director making commercials for various brands. 1990s brought a revival in the Pakistani music industry where young stars were emerging almost always in dire need of exposure. Saqib chose to work with Asim Reza on various projects that led them into directing music videos for these very artists. As a director duo, their first break came with the video for the hit single Mr Fraudiyey by the band Awaz. The video would later root the careers of the band Awaz, Aminah Haq and Tariq Amin. Saqib later worked for three years with Asim Reza after they decided to split and go their separate ways . But while it seemed the nation was headed towards a new revolution in music and media in general, Saqib clinged on to making advertisement commercials rather than making more music videos. His inhibitions led him to believe that his art hadn't been properly furnished. His work with Asim Reza was mostly shadowed by the powerful charisma that Asim had and he lacked. He went his way making commercials for the sake of improving his stronghold over these very inhibitions and proving to himself that he excelled at what he did. In 2001, Saqib served an experimental new-wave band named Rushk to come up with a music video for their song Behti Naar. The video depicted various taboos of the Pakistani culture like homosexual relationships, BDSM, etc., and portrayed them in a mild manner. The video became a cult classic, albeit the censor board ruled against the airing of the video on music channels. The controversy surrounding the video gave his career a further boost. His recent endeavours included videos for the band Fuzon's song Khamaaj which stood neck-to- neck with Asim Reza's video for Mahi Ve sung by Faakhir Mehmood at the nominations for the Best Music Video at the 2004 Lux Style Awards (LSA) held in 2005. His video for Ali Azmat's song Na Re Na gained him an award at the LSA - Lux Style Awards.

After the success of Khamaaj, Fuzon selected Saqib on their next big project – a video featuring Urmila Matondkar from Bollywood beyond the border. Saqib worked with Pralad Kakar (a director from India) on the video and was since then attributed with being the first music video director to have worked with an Indian star. His next such venture would be a video for Salman Ahmad's song Ghoom Taana featuring Nandita Das, another Bollywood star. Ghoom Taana was written by both Saqib Malik and Asim Reza.

Malik's film debut is in pre-production since 2005. Reportedly, Shaan, Ali Zafar, Samina Peerzada, Tooba Siddiqui and Nadeem were the original cast of the film. In 2008, Malik has stated that he is making changes in the script, actors and producers of the film. The script is written by Sarmad Sultan Khoosat and the soundtrack is composed by Shanee (a new composer in Pakistan). Malik has confirmed, "The music will be a great taste for the audience, it would most determingly leave the audience singing for years, I'm really looking forward it it. Title song, item numbers, romance songs, action songs and a full-thriller." He also said in a interview with Dawn news, "Ajnabee Shehr Mein is a commercial Urdu film with lots of songs and dances to cater to the mass appeal. It’s something I am extremely excited about. The film is a suspense thriller set in Karachi, a city which is perfectly suited for this theme because it has a dark edge of mystery and uncertainty to it." Excerpts from Wikipedia.com November 27-28, 2010

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June 25, 2011