Editor’ zzz We perceive that every root is the cause behind gigantic trees, but in fact every tree is brought to TH RE E us by a little seed. TGM – The Great Media News is Con tent also playing a role of seed in the media promoting ventures. Initially we target the readers belong to KAF 2010-11 Launching 05 the field of advertising, marketing and media as KAF Day One Workshop 08 well by providing them the most happening news KAF Day Two Workshop 09 and events. KAF Memento Announce 12 Festive Media Recognition 13 In your first issue … I prefer to say ‘your’, usually When Guru Says 14 editor writes ‘In OUR first issue’ but here by Man Behind Festival 17 following the YOU philosophy, I feel comfortable to Two Days Ad School 18 say “In your first issue”, you will find KARACHI Brand Walk 2011 19 ADVERTISING FESTIVAL as a COVER STORY. KAF Global Innovative Ad Award 20 is the first ever festival launched in Pakistan for the PAPC – Ad Excellence 21 Advertising Industry. The festival is comprises War of Anchorship ! 22 over three months duration, including Training Pak Presence in Indian Shows 24 Workshops, Brand Walks and Pakistan’s first ever Veena for Sure 26 st Advertising Awards by a neutral body i.e. “1 TGM Leaks 28 Global Innovative Advertising Awards”. Karachi Becomes 3D 30 This issues’ media recognition will be rendered by Calls of Pakistani Munnis 30 DAWN News TV and Radio One FM 91, along with Slaves of Katrina Kaif 31 emerging digital media i.e. 24 World Online. Your Lollypops in Kids’ Hands 33 first issue’s personality is Mr. Kamran Jawaid, a Media Icon of Aaj K… 34 man behind Karachi Advertising Festival. With Blood on Dance Floor 35 whom we discussed the challenging and Rahat Rules Bollywood 36 promising aspects behind the festival. Bigg Boss Quotes to Remember 37 Twitter Connects Big Names 38 After walking on few pages, you will find the real Mr. Malik … Ad Film to Film ! 39 world behind the Indian Reality Shows. This will also going to reveal the current perspectives behind their intended propaganda as well as our eye of critics instead of adopting the approach of Email Your Comments and appreciation for to trigger off our paki celebs to Contributions at: prohibit such a manner which goes against our cultural heritage globally. Simultaneously, this year [email protected] Pakistan also made their presence in various Indian Reality Shows like Voice of India - Chotay Ustad & Bigg Boss 4. In addition of the dazzler happenings and the glimpse of hoops of the Indian Telervision Shows, you will also going to discover the virtual as well as genuine facts behind the Morning Shows. You will also ascertain about he interesting aspects regarding the War for Anchorship among the leading Pakistani Morning Shows Anchors. What's is a product of more!! the issue contains intact details & particulars regarding the upcoming events & proceedings of the Karachi Advertising Festival 2010-11. We hope that you will hit upon pleasure in and eager about this first issue of The Great Media News ! Explaining KAF in one sentence can be in the sense that “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them & TGM is an Online Newsletter KAF is the foundation for the Advertising industry & Available at: in Pakistan”. www.karachiadfest.co.nr KAMZKIRZ MEDIA MARKETING GROUP Karishma Jawaid www.kamzkirz.co.nr Call: +92-332-3515450, +92-21-32016367 TGM Creative Director – The Great Media News Mail: [email protected], [email protected]. Kiran Jawaid FOR SPONSORSHIP AT Box: P.O.Box 13626, Karachi, Pakistan TGM Content Director – – The Great Media News Add: D-40, Zahid Square, Block 16, PRINT EDITION F.B.Area, Karach Pakistani CALL: +92-332-3515450 Web: www.karachiadfest.co.nr A Floor to Prove ! FI VE Look at a day when you are supremely satisfied at the end. It's not a day when you lounge around doing nothing; it's when you've had everything to do, and you've done it. That’s really true! First Day of KARACHI ADVERTISING FESTIVAL made the first move with One Hour Screening of "Pakistani Classic Television Commercials of 70s-80s-90s”. At the completion of the Screening session, the Inaugurating Ceremony had been commenced. KARACHI ADVERTISING FESTIVAL 2010-11 had been inaugurating by our honorable chief guest, Jehan Ara Hai (VP Education, APWA) along with Dr. Nadira Jawaid (Chairperson, KamzKirz Media Marketing Group), Dr. Jawaid Aziz (Co-Chairman, KamzKirz Media Marketing Group), Kiran Jawaid (Marketing Director, KamzKirz Media Marketing Group), Kirishma Jawaid (Creative Director, KamzKirz Media Marketing Group) and Kamran Jawaid (Event Director, KARACHI ADVERTISING FESTIVAL 2010-11). It is a fact that in the right formation, the lifting power of many wings can achieve twice the distance of any bird flying Left Main: Dr. Nadira Jawaid (Chairperson) is enlightening Traditional Chiragh alone, in the same way our team efforts will make this event done. (Lamp) to launch the Festival along with Kiran Jawaid (Director Marketing) & Kirishma Jawaid (Creative Director); Right Top: Dr. Jawaid Aziz (Co-Chairman) A flame ignited, the day delighted with light & energy, is addressing the Guests ; Right Bottom : Jehan Ara Hai (Chief Guest) we start the fight for something more than before. On the stage, Jehan Ara Hai and Dr. Nadira Jawaid were KARACHI ADVERTISING FESTIVAL 2010-11 was successfully launched via its first in enlightened the Traditional Chiragh (Lamp) and then series of events i.e. 2-Days Inaugurating Training Workshops on "Media Expertise in Jehan Ara Hai stated that, "I Declared that KARACHI Advertising" dated 27-28 November, 2010 at Royal Rodale Club, DHA, Karachi along with ADVERTISING FESTIVAL 2010-11 is OPEN". Dr. Fatima Surriya Bajiya, Jehan Ara Hai, Dr. Nadira Jawaid, Jamil Syed, Moen Qureshi, Neil Jawaid Aziz articulated about the vision of the Christy, Imran Ashraf and Irfan Iftikhar from India. Media Partners of KARACHI KARACHI ADVERTISING FESTIVAL in the sense that ADVERTISING FESTIVAL 2010-11 are Dawn News TV, Radio One FM 91 and 24 World KAF intent ‘To Coach, Encourage and Appreciate’ the Online. The Strategic Partner of KARACHI ADVERTISING FESTIVAL 2010-11 is "PAPC - Industry of ADVERTISING in Pakistan. He further Pakistan Advertising Practitioners Club" (The Sole Event Partner of ABBY added that "KARACHI ADVERTISING FESTIVAL 2010- INTERNATIONAL ADVERTISING AWARDS, INDIA). 11 is comprises over the series of events in relation with it's vision. In coaching, we are conducting training workshops, In encouraging we will be launching the event of "Brand Walk" in the month of May 2011 and In appreciating we will be inducing the "1st Global Innovative Advertising Awards" in the month of June 2011“ Afterward, Jehan Ara Hai expressed that "It's quite an appreciating step put forward by Kamran Jawaid (Event Director) for the feeble and meager industry of Advertising." She further said "I've been in the association of Advertising Industry via On-Screen appearance in several TV Commercials for last 3 decades and I've experienced a big change, however Left: Kamran Jawaid (Event Director) Inviting the Chief Guest ; some positive and some negative in the creations of Right: Dr. Nadira Jawaid (Chairperson) is presenting Special Memento to advertisement. Positive in terms of TVC's quality enhancement according to International Standards Jehan Ara Hai (VP APWA) and negative in terms of Concepts and Idea. Our Old Attendees of 2-Days Inaugurating Training Workshops on "Media Expertise in Classic Pakistani Advertisements with a jingles of Advertising" in KARACHI ADVERTISING FESTIVAL 2010-11 are from City District City Aye Khuda Meray Abu Salamat Raheen, Ama Tallu Government - CDGK, Ministry of Information & Broadcasting, Dawn Media Group, Radio Mein Pakao and Bhol Na Jana Phir Papa still in our One FM 91, 24 World Online, Prestige Advertising, Sundial Advertising, Imagine One, minds but what about any new jingle, is they have any Epoche Creations, National Academy of Performing Arts - NAPA, Infinite Productions, strong impact & essence of persuasion in the mind of Gallery 2000, Szabist, Awaz TV, Red Communications, Fecto Group of Companies, viewers?". In addition she solicited to provide Pakistan Deaf Association (with interpretor), Hamdard University and Institute of Business support to the platform of KARACHI ADVERTISING Administration - IBA, Karachi. Apart of such corporate presentation, several freelance FESTIVAL because KARACHI ADVERTISING advertising producers, directors and creative personnel also made there presence. FESTIVAL is the only strongest stand for Advertising Industry with exceptional and workable strategies. ASK +92-332-3515450 SEND [email protected] CLICK www.kamzkirz.co.nr Work shop - Day 1 High light EIGH T At the end of magnificent Inauguration, Mr. Jamil Syed (Former Executive Director, Pakistan Broadcast Association - PBA) was invited to deliver the Module One on "Introduction to Pakistani Advertising". He has discussed the different aspects of Ups and Downs in the Advertising Industry of Pakistan. He presented the complete timeline of industry, phases of its development and the basics of advertising". Advertising isn't a science. It's persuasion. And persuasion is an art. Then after Module One, Mr. Moin Qureshi (CEO, Creative Head Quarter - CHQ) stand up to convey the following Module Two on "Anatomy of Big Idea". He has conferred the different levels of Creativity embedded and the Concepts behind successful campaigns. He created a vigorous & dynamic atmosphere with his open criticism on bad and open appreciation on high-quality campaigns in his own outlook. Next Module i.e. Module Three bestowed an awe-inspiring lecture by Mr. Kamran Jawaid (Managing Director, KamzKirz Media Marketing Group & Event Director, Karachi Advertising Festival) on "Production Sequence behind a creation of TVC".