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TNT marshals long -form program forces / 18 RADIO

PC's: Radio's newest receiver/27 TELEVISION o/-Q rro o vnot The big get bigger /29 ADVERTISING

Lifetime cozies up to advertisers / 42 í

Vol. 123 No.12 62nd.Year 1993 $2.95 .r ...TRIB NE'S Á`Cahners Publicatioh DOWDLE c 1993, United States Satellite Broadcasting, Inc HBO arid Cinemax are registered tradomorki of Time L.P. Movie and FLIX sac16k0`+ Warner Entertainment Company, Showtime,The Channel, are ?r marks of Showtime Networks Inc. MTV: Music Television, Nickelodeon /Nick At Nita, end' :.. VH -1 /Video Hits One are registered trademarks of MTV Networks, a division of Viacom " International Inc. - DAWN OF A NEWAGE. SHOWTIME When USSB begins Direct Broadcast HBO Service in March of CINEMAX 1994, every U.S. home will have direct THE MOVIE CHANNEL access to an FLIX unprecedented array of programming including MTV: MUSIC TELEVISION these premiere VH -1 /VIDEO HITS ONE entertainment networks. Keep tuned to DBS NICKELODEON/ and watch the dawn NICK AT NITE of a new age in television.

United States Satellite Broadcasting, Inc. 3415 University Ave., St. Paul, MN 55114 612- 642-4580 BSS Fast Ttack MUST READING FROM BROADCASTING & CABLE

CABLE USER FEE CONSIDERED The FCC is considering charging cable a user fee of up to $30 million a year to cover the cost of regulation. Snaps NCTA's James Mooney: "It sounds like a good use for the money broadcasters derive from retransmission consent." / 6

L.A. -based Times Mirror Co. is on the verge of selling its four network affiliates to Argyle Communications, industry sources say. / 7 Networks News executives were riled last week by the meeting between ABC's slow to join rush to multiplex./ 10 Roone Arledge and GE's Jack Welch on how beleaguered NBC News can right its course. "It's a clear-cut conflict of interest," fumed one network official. / 7

`NIGHTLINE' CLEARANCES COURTED ABC will offer affiliates seven 30-second spots a week-five in "Nightline" and one each in "20/20" and "Prime Time Live "-to boost "Nightline "'s live clearances, now at about 60%. The network will also delay the start of the show to give affiliates an extra five minutes of lucrative local news time. / 12

FIN -SYN COMPROMISE A Koppel's forays into field help boost 'Nightline' numbers, position it for POSSIBILITY upcoming late -night scramble. / 12 A "fin- but- no -syn" scheme, which would allow the networks a financial stake in their programs but preclude syndication rights, is gaining currency at the FCC and elsewhere. A final vote by the commission is due April 1, and the compromise seems to be the only viable plan on tap. / 14

TURNER INVESTS FOR THE LONG FORM Aspiring to quality over quantity, TNT will increase budgets for its upcoming movie projects from an average of $2.7 million per film to around $5 million. The network's higherbrow roster will include "A Life in the Theater," starring Jack Lemmon and Matthew Broderick in a production of David Mamet's play, and "Zelda," starring Natasha Richardson in the title role of the wife On the Cover of F. Scott Fitzgerald. / 18 James C. Dowdle's Tribune Broadcasting Empire now comprises WORLD AFRICAN NETWORK READIES FOR LAUNCH seven TV's, two AM's A premium service offering theatrical films, made -for's, TV and two FM's, plus series, documentaries and concerts geared to an African Tribune Entertainment American audience is scheduled to launch in 1994. The World and Grant /Tribune African Network, headed by Unity Broadcasting's Eugene Productions. That's only Jackson, will carry a retail price of $9.95 monthly. / 20 the beginning, as this week's cover story CBS will pick up the syndicated "Beakman's World" for Saturday morn- details. / 15 ings next fall. /21 "Two years ago, a lot of people questioned whether DBS was even going to make it. Now the question is, how big is it going to get ?" -Jim Dowdle, Tribune Broadcasting / 15 4 Mar22 1993 Broadcasting & Cable Ad /Marketing 41 Fates & Fortunes 60 Radio 27 Business 32 Fifth Estater 59 Ratings Week 26 Changing Hands 33 For the Record 54 Special Report 29 Closed Circuit 63 In Brief 64 Top of the Week 6 Datebook 53 Monday Memo 58 Washington 36 Editorials 66 Programing 15 Washington Watch ....40 MARCH 22, 1993 Jeff Zucker, doing double duty as executive producer of both "NBC Nightly News" and "Today" for the past two months, will return to the morning show exclusively. / 22 USSB SIGNS JC PENNEY FOR BILLING United States Satellite Broadcasting fitted another piece into its DBS puzzle last week by signing JC Penney Business Services to handle customer service and billing. / 24

Court TV is mobilizing a citizens' army to fight for TV access to state courts. l 25 Spectrum showdown: Brown, Inouye at odds over broadcasters' inclusion in auctions. /36 SOUND IDEA FOR COMPUTERS Calling sound "just another kind of data," an Alexandria -based entrepreneur has launched a radio service available not over the air but via computer. Carl Malamud's first show- "Geek of the Week," consisting of interviews with prominent engineers-will be distributed to a potential audience of two million on the Internet computer network. /27

San Diego will get its first duopoly when Par Broadcasting buys Edens' KKLQ- AM -FM. Capcities/ABC entered the duopoly market last week with its purchase of an Atlanta station from NewCity. / 28 LITTLE MOVEMENT IN TOP 25 With its purchase of WATL(TV) Atlanta, Fox Broadcasting moved up to the No. 5 spot in BROADCASTrn1G 8e CABLE's annual ranking of the top 25 TV groups, based on audience penetration. Chris -Craft increased its reach from 11% to 18%. / 29

NETWORK OFFERS AIR-FOR-EQUITY SWAP Capcities /ABC hopes to lure cash -poor companies to its ad inventory by offering a cash - free exchange of airtime for equity. In return for a stake in a company, usually 15 % -25 %, Capcities will provide time on its media properties, including the ABC TV network, its 08e0's, ESPN and ABC Radio. /32

A new report released last week on cable TV predicts that, by the end of the decade, the industry will face direct competition from DBS and tel- cos in 60 million homes passed. / 34 AT ODDS ON SPECTRUM Commerce Secretary Ron Brown has told Senate Communications Subcommittee Chairman Daniel Inouye that the administration does not want to exempt commercial broadcasters from any future spectrum auctions. Inouye favors the exemption, and says his bill will keep the proviso intact. / 36 'Sim psons' ranked No. 1 among Hispanic households. /41 Former FCC chairman Al Sikes will head up Hearst Corp.'s New Media and Technology Group, created to find ways to combine Hearst's resources with computers, telephones and satellites. l 37

HISPANIC HOMES TUNE TO FOX A Nielsen survey of Hispanic viewers indicates that Fox shows tend to be the favorites in English-speaking Hispanic households. Older -skewing CBS was absent from the top 25. Telemundo and Univision are favored in Spanish -dominant households. / 41

Broadcasting & Cable Mar 22 1993 a The efforts of local news staffers included everything from providing information about storm damage to at least one case, as illustrated, assisting in the rescue of a stranded hiker. Despite hazardous road conditions, some stations dispatched crews to the Great Smoky Mountains in North Carolina and Tennessee to cover the rescue of 117 Michigan students lost during the weekend's fury.

TV rallies to cover storm Television station news departments up and down the East Coast rose to the challenge of covering what many are calling the storm of the century over the weekend of March 13 -15 (see page 13). FCC is considering user fees for cable Commission, after urging from White House, is studying how it might charge industry to cover regulatory costs of implementing Cable Act

By Harry A. lessell National Cable Television Associa- $129 million. It has reportedly asked tion President James Mooney, unen- Congress for an additional $20 million Cable will not only have to submit thusiastic about the prospect of cable's for 1993 to cope with the cable bur- to regulation, it may have to pay paying for its own regulation, offered den. for it as well. an alternative for funding the cost of The FCC may have the authority to Under pressure from the Clinton ad- cable regulation. "It sounds like a impose user fees. But as a rule, it asks ministration, according to industry and good use for the money broadcasters for congressional approval. A propos- agency sources, the FCC is consider- derive from retransmission consent." al last year to raise $71 million in user ing imposing user fees on cable of up Even before the Cable Act became fees on all media was passed by the to $30 million a year to cover the cost law, the FCC was complaining that it House but died in the Senate. of administering the many new cable lacks the resources to effectively im- The FCC's financial troubles and its regulations spawned by the 1992 Ca- plement and administer the many rules plans for solving them should get a ble Act. mandated by the Cable Act. Last fall, complete airing this Thursday (March Behind the initiative is the Office of it estimated the cost of cable regula- 25) when Acting FCC Chairman Management and Budget, which is tion would fall between $20 million James Quello is scheduled to testify looking to cut costs and raise new and $50 million a year. before the House Appropriations Sub - revenues wherever it can. The FCC budget for fiscal 1993 is committee overseeing the agency.

6 Mar 22 1993 Broadcasting á Cable Arledge -Welch talks roil news waters Opinions are divided over propriety of ABC news chief giving advice to GE chairman on how to fix problems at NBC News in wake of 'Dateline' fiasco

By Steve McClellan news or perhaps some higher corporate role. But Arledge was just one of ABC's Roone Arledge giving ad- several new names to pop up as a vice to GE's Jack Welch on potential candidate for the NBC News how the NBC News division job. Others included CNN President might right its course? That was the Tom Johnson, ABC's Ted Koppel and word last week, confirmed by execu- Jerry Nachman, former publisher of tives with knowledge of the talks, and The New York Post. But one NBC some executives, including those insider said that "there's been a lot of among the affiliate ranks, saw a bla- thinking out loud on this subject" and tant conflict of interest. that just about every prominent execu- While it's generally acknowledged tive in TV news has been considered. that media relationships are becoming Ironically, the Arledge -Welch increasingly incestuous, some network meeting was reported the same week and affiliate news executives took ex- that another conflict of interest involv- ception to the notion of Arledge offering the two networks came to light - ing free advice to an arch -competitor. the fact that Don Ohlmeyer, president, Some of the rancor expressed last NBC West Coast, was still set to di- Arledge meeting with GE's Jack Welch week stemmed from the fact that Ar- evokes conflict of interest complaints rect ABC's coverage of the Indianapo- ledge still has two years to run on his lis 500 car race on May 30. The Indy contract as president of ABC News chael Gartner. An independent investi- coverage is produced by Ohlmeyer and is negotiating for an extension. gation, commissioned by NBC follow- Communications Co., and Ohlmeyer's "If I were Dan Burke and paying ing the Dateline affair, is due to be role was set well before his appoint- Roone a couple of million a year to released this week. ment at NBC was made last month. run my news division, I don't think I'd In addition to seeking his advice, That problem was solved last week want him giving advice to the compe- sources said Welch asked of Arledge's when EPSN acquired OCC's sports tition about what to do," said one interest in coming to NBC for a post at programing division (see page 24). network news executive. Other network officials agreed. "It's a clear -cut conflict of interest," said one such official. Several ABC Times Mirror set to sell four TV's affiliates offered similar sentiments. Imes Mirror Co. may be getting out of the broadcasting business as "Maybe Roone thinks every affiliate early as this week. in the country is clobbering NBC The Los Angeles -based multimedia company is set to announce a deal News and he can afford some largess to sell its four network affiliates to Argyle Communications, a partnership toward his friends at GE," said an formed by former Harte -Hanks CEO Robert Marbut and former LIN ABC affiliate general manager in a Broadcasting executive Blake Byrne, according to industry sources. market where World News Tonight is The stations: KDFW -TV Dallas; KTBC -TV Austin, Tex.; Krvl(rv) St. Louis, far from the lead in the network eve- and WVTM -TV Birmingham, Ala. ning news race. A purchase price, according to industry analysts familiar with the But others took the situation less stations, could reach as high as $400 million. seriously. "Is it technically a conflict The Dallas station, with an estimated cash flow of $27 million, would of interest? I suppose you can make probably bring in at least half, if not more, the The that argument. And anybody who of purchase price. St. Louis station may be worth upwards of $100 million. doesn't think that kind of conflict According to Times Mirror's 1991 annual report, broadcast television doesn't go on all the time in this busi- revenues for 1991 for the four stations fell 10% to $94.2 million and ness doesn't get it." operating profit dropped 34% to $22.1 million because of lower revenue. Another executive close to Welch The operating profit margin was also much lower than the 31.9% in 1990. said the GE chairman has known Ar- Both Marbut and Byrne have track records in the Dallas market. Marbut ledge socially for many years. took control of San Antonio -based Harte- Hanks' TV stations in the "Roone offering advice to Jack? 1970's, and built them into a solid group, according to brokers. Byrne is a That's honor among thieves," he said. former president of LIN's KxAS -Tv Fort Worth. The meeting with Arledge was said Times Mirror, which also owns newspapers and cable systems, de- to have taken place two weeks ago. clined to comment on the report and Byrne and Marbut did not return calls NBC News has been buffeted by the late last week. -1F Dateline -GM scandal and the ensuing departure of division president Mi-

Broadcasting & Cable Mar 22 1993 7 Source: NSI Februay 1992, Februay 1993. 1994 b9 Paramount Piaturm. All MO. rearne. HE'LL MAKE IT ANYWHERE!

In the city that never sleeps, Maury Povich is the host who never stops. With a 6.2/18 NSI in February, he's grown into WNBC's biggest performer in a decade. He's #1 in his time period, topping General Hospital and improving over his lead -in by 125 %, with a towering 20% growth year-to- year. So start spreading the news. Maury's got millions of New Yorkers on his side. And the rest of America falling in right behind. TOP OF THE WEEK Multiplexing and the networks: no rush Concept of multichannels for each of the big four raises more questions than answers concerning copyright, syndication contracts and technology

By Rich Brown, Geoffrey Foisie network were not identified, elaborat- their studio agreements." and Steve McClellan ed on the complexities involved. Another obstacle to the broadcast "Basically we haven't figured out network's multiplexing their signals As programers scramble to meet from a business or legal point of view may be growing antagonism with the the expanded capacity of a 500 - how to proceed," she said. "It's clear very cable operators who would carry channel environment, the we'd have to renegotiate all the pro- the signal. Said one top network exec- broadcast networks are looking into gram licenses with the suppliers. utive who asked not to be named: the possibility of multiplexing their There are also a number of affiliate "With our relationships with cable op- programing. But it could be a long concerns s be addressed, in terms of erators already bad and deteriorating haul ahead as the broadcast networks their I lin and because of retransmission, which try to convince their affiliates, cable among the MSO's is going to want to operators and even themselves that the carry more than one channel of us ?" idea will work. Indeed, at least one top multisystem So far, Fox Broadcasting has been operator, Jones Intercable, makes it the most outspoken on its multiplex sound as if the broadcast networks plans. Fox in late 1991 announced could face an uphill battle in trying plans for FoxPlex, which would of- to convince cable operators to carry fer a time -shifted version of the local additional channels. Fox channel via cable. The plan "It's not appealing to us as an was to have kicked off in test mar- operator," said Glenn Jones, chair- kets last year, but Fox executives, man of Jones Intercable, which has who are busy focusing on the core 1.4 million basic subscribers nation- programing business, appear to have ally. Jones, instead, is focusing on placed the plan on a back burner. original cable network ideas such as Several program producers and dis- promoting such signals. Their role is his own company's growing Mind tributors contacted last week said the very unclear." Extension University educational networks hadn't yet approached them Jim Waterbury, vice president and channel and the company's soon-to- about multiplexing arrangements. And general manager, KWWL -TV Waterloo, be-launched network for computer us- several questioned what benefit the Iowa, and chairman of the NBC affili- ers (see page 23). "I don't see it hav- networks would really derive from ate board of governors, agreed there ing a high priority number on the list such an approach. are many more questions than answers of things we want to do," Jones said "It will be the late 1990's by the regarding the multiplexing of network of adding multiplexed broadcast net- time they launch a multiplex plan," signals, at this point. works to his systems. "I'm sure it's said one prominent studio executive. "I think there is a sense of inevita- good for somebody like CBS, but I "It's pretty clear now that the future is bility about it, but I don't think anyone don't know what that really does for on- demand services, which means sees clearly how it will play out," anybody else. I'd rather put on some- program -based menus, not channel- Waterbury said. And while some sug- thing new." based menus. That's where they ought gested the multiplex issue might factor Cable subscribers have reacted posi- to be directing their efforts." into ongoing negotiations between tively to the concept of multiplexing Part of the holdup appears to be over- the -air stations and cable systems as demonstrated by multiplexed pay - technical. The CBS origination facility on retransmission consent, Waterbury TV services, said Rob Stengel, senior in New York, much of which has been dismissed that notion. "Stations will vice president, programing, Continen- upgraded recently, is built to handle be busy enough just contacting and tal Cablevision, the nation's third - just one national service and over half - negotiating the basic retransmission largest MSO. HBO, the first to an- a -dozen regional and time -zone feeds. agreement without adding another nounce its multiplex plans in August Changing to accommodate more than complicating factor," he said. "As it 1991, has managed to expand to 121 one national signal "would require is, broadcasters are going to have a systems nationally. major upgrades to the technology," very busy spring and summer." A few years ago, Continental actu- said CBS Senior Vice President Ed Peter Desnoes, chairman of the ally proposed a multiplexing scheme Grebow. ABC affiliates board of governors, to be enacted by CBS, but the network "We are always looking at it but we said: "It evokes all kinds of questions, balked at the idea, said Stengel. Both are not going to be in multichannel starting with copyright. I don't think the broadcast networks and the cable very soon," he said. "As we do up- multiplexing supports the system of operators could warm to the idea with grade further, though, we keep that affiliate distribution if it doesn't multi- the advent of digital compression tech- possibility in mind." plex the entire TV station. It also has nology, he said. "It's really a concept One network executive, who agreed all kinds of problems with our syndi- that makes more sense in a channel- to address the issue only if she and her cation contracts and, I assume, with abundant environment."

10 Mar 22 1993 Broadcasting & Cable Seltel Is Pleased lb Announce Our Appointment As National Representative For:

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El IEEiEE ft[ov1 the Difference. TOP OF THE WEEK problem that many stations have, particularly in the Midwest," said Newi. "The Central Time Zone stations don't have an access daypart leading into prime time, as they do on the coasts, and many stations look to make up that revenue at 10:30 p.m." KTSP -TV Minneapolis is one such station. "It's a dam good incentive package," said Harold Crump, vice president and general manager at KTSP. "lt shows they're really trying to meet us halfway." But Crump said his station would not be able to clear the broadcast live until 1994, at the earliest, due to syndication contracts. And there's no guarantee that the station will clear the broadcast live once those contracts are up. "Who knows what's going to happen in two Ted Koppel, seen here reporting from Baghdad, will get out of the 'Nightline' studio more often to cover breaking stories from the field. years," said Crump. "Two years ago no one could have told you Letterman was going to be on CBS." Peter Desnoes, managing partner, ABC makes move to boost Burnham Broadcasting and chairman of the ABC affiliate advisory board, praised the plan as a real incentive to Nightline' clearances "encourage stations to do the right thing." But at least one Burnham sta- Ad inventory, delayed start time offered as incentives tion, WVUE-TV New Orleans, has program commitments that will continue By Steve McClellan Last week, ABC officials told the to delay a live Nightline clearance. affiliate body that, effective April 5, Despite the clearance problems, In a move that drew widespread the Nightline start time will be pushed Nightline showed an impressive 21%

applause from affiliates, ABC has back five minutes to 1 1:35 p.m. (the ratings gain (year -to -year) in the Feb- developed a new incentive plan for same time as NBC's Tonight Show ruary 1993 sweeps, when it averaged a live clearances of Nightline. The move and CBS Latenight), giving affiliates 5.7/16. The highest -rated late -night comes as the program, cleared live in an extra five minutes for their lucra- show in the sweeps, it beat Tonight by just over 60% of the country, has tive late -night newscasts. Stations half a ratings point despite the latter's surged to the top of the late -night rat- clearing the show live also will get an clearance in about 97% of the country. ings. additional seven 30- second commer- "We feel there is a huge opportuni- Nightline's format has evolved over cial spots per week, including a 30- ty to really step out" and widen the the past several months to a more in- second spot each night in Nightline lead, said Bettag, adding that Koppel vestigative vehicle at the direction of and :30 each in the prime time maga- would be on location reporting stories anchor Ted Koppel, who has grown zines 20/20 and Prime Time Live. "as much as he wants to be." He said tired of doing a straight interview According to George Newi, senior Koppel has folded his own production show five nights a week. Executive vice president, affiliate relations at company, Koppel Communications Producer Tom Bettag said the show ABC, the additional advertising time Inc., which produced several Koppel would continue to stray from the in- will be carved out of program and Report specials for ABC News. "That studio setting, allowing Koppel to re- promotion time, not network advertis- was basically an outlet for him to put port breaking stories from the field. ing time. his reporting skills to work," said Bet - ABC executives believe that if the Newi reported that so far seven af- tag. "Now he's redirecting that ener- program can boost its live clearance filiates, in medium and small markets, gy into Nightline. The show is evolv- levels it will be in a position next fall, have indicated they will clear the show ing around his talents." as a talk alternative, to widen its lead. live as a result of the new plan, boost- Last year, Koppel made it clear to The reasoning is that the late -night ing the show's live clearance level to network officials and affiliates alike talk show audience is expected to frag- 63%. that he was not interested in anchoring ment further next season, when Leno While the new plan was praised by Nightline much longer if affiliate sup- and Letterman go head -to -head. Also affiliates, the Nightline clearance port continued to wane. Robert lger, contributing to the fragmentation, the problem will not disappear overnight newly installed network group presi- executives believe, will be the addi- or even by next fall: many stations dent, is credited with redoubling the tion of at least one other new entry- have commitments for syndication network's effort to come up with a Fox's Chevy Chase show -and the re- programs that extend to fall 1994 or new clearance plan palatable to affili- turn of several syndication offerings. beyond. "It's really an economic ates.

12 Mar 22 1993 Broadcasting & Cable TOP OF THE WEEK TV copter helps rescue snowbound hiker Blizzard becomes big story, and challenge, for local news departments

By Steve Coe airlifted Berger out of the mountains; A downed tree blocking the only all the while, Jamieson continued re- access road to WLOS Asheville, N.C., Dwring what many people are porting back to the station. served as a temporary problem in as- calling the storm of the century As for the station's news coverage, signing news crews until a neighbor's (March 13 -15), local television WAGA -TV began news cut -ins early chain saw was enlisted and the barrier coverage from Maine to Miami ran the Saturday morning, which ran every 15 dispatched by station employes. Much gamut from providing emergency in- minutes. Its noon news on Saturday of the station's news crew had been formation to assisting in the rescue of and Sunday was expanded to an hour called in at 6 a.m. Saturday morning, stranded hikers and skiers. Television as was its 6 p.m. news. with many staying through the remain- news directors dealt with snow -laden One of the biggest stories within the der of the weekend at a nearby hotel. transformers and tree blocked roads in overall storm coverage was the search On Monday, WLOS expanded its noon delivering news during what was to be and rescue in North Carolina's Great news and 6 p.m. newscast from a half - the biggest story of the year for many Smoky Mountains of 117 students hour to an hour, and its half -hour I I stations. from Detroit's Cranbrook School. p.m. news to 40 minutes. On Tues- Atlanta's WAGA -TV newscopter WXYZ -TV Detroit broke the story local- day, the station sent its satellite van to went beyond coverage of the storm ly about the disappearance of the the rescue site of the stranded hikers in and its aftermath when it was enlisted youths and sent two reporters to the North Carolina. by emergency rescue officials to help search- and -rescue area. The reporters The storm, which left many without in the search for stranded hikers in the sent live reports back to the stations as electricity even as late as last Friday, North Georgia mountains. Station re- groups of students were rescued on was described as a driving snowstorm porter Russ Jamieson and the copter's Monday and Tuesday. with the fury of a hurricane. "It was pilot spotted one of the wayward hik- The station also devoted most of its the most amazing story I've ever cov- ers, Karen Berger, who became lost 5 p.m. and 6 p.m. newscasts on ered and I've been in the business for during the storm while doing research Wednesday to the return of the stu- 17 years," said Alan Mason, news for a book. Jamieson and the pilot dents to Detroit. director, WLOS. CBS set to unleash late -night sales push The late -night daypart is about to burst out of the million," says Abruzzese. Letterman, which begins in gate, with CBS ready to start selling ad time in its mid -August, is cleared at 11:30 ET in about 65% of the new David Letterman show in about two weeks. country, according to Abruzzese, with total clearances The network is setting its pricing and also determin- at 95 %. ing whether -and how -to package the show with The success of ad sales for the fall's Tonight Show other programing. The network is contemplating pack- with Jay Leno may rest upon how interested advertis- aging Letterman with sports programing, for example, ers are in David Letterman. "Advertisers will make or perhaps using it to attract traditional late -night ad- projections on Leno based on how strongly they feel vertisers (beer, sneakers, etc.) to prime time. "We about Letterman," says media buyer Paul Shulman. think Letterman might drive other [ad] business," says With a plethora of late -night programing -including Joe Abruzzese, CBS senior vice president, ad sales. Arsenio Hall and Fox's Chevy Chase show -to chose And CBS will likely give first crack to advertisers who from, advertisers say it will be a buyer's market. But it's have been in its Crimetime After Primetime late -night apparent that the category, which brought in $249 lineup, but at higher rates. million to the three networks Some advertisers say they last year, will need to find new want to wait until the pieces of sources of revenue, likely from the late -night puzzle fit togeth- top late -night advertisers. But er before committing dollars for spending to really climb (such as details about NBC's and to attract new advertisers, 12:30 a.m. Lome Michaels say observers, new viewers project and CBS affiliate clear- will have to tune in the daypart. ances), but Abruzzese thinks ABC's Nightline should hold they won't be reluctant to buy its own amid the talk show upfront so soon "as long as we fray, since it reaches a differ- don't price it too aggressively." ent audience. Pricing could go Letterman annually brought up as national inventory gets in about $60 million in his tighter, thanks to the network's 12:30 time slot on NBC. CBS The more advertisers like David Letterman, the inventory giveback to affiliates "would love to see about $100 less they may like Jay Leno. (see page 32). -SDM

Broadcasting & Cable Mar 22 1993 13 TOP OF THE WEEK Fin - but- no -syn is back on the table Independents, networks see half a loaf in compromise; Hollywood won't swallow it

By Joe Flint one for entry into the syndication busi- cial interest gets the networks camel's ness. But if the sunset also includes no nose under the tent.... Outside of Aproposal that would allow the entry into first run and other forms of prime time, there are no outside pro- big three networks to acquire an syndication, then, as one network ex- ducers [working with the networks] equity interest in any program ecutive put it: "The sun better set where the networks don't control they air is gaining currency both inside soon." everything...and [that control] is in- and outside the FCC. The network sources said they creasing in prime time with reality As part of a court- ordered restruc- might accept a long sunset on ware- shows." turing of the financial interest and syn- housing but would insist on a short The networks don't buy it. dication rules, a compromise- minded "Give me a break," a high -level FCC is considering permitting the net- network source said. "We are every works to acquire financial interest in "A deal can be made, bit as good a banker as Time Warner their programs, but preserving restric- [but] the more or [MCA parent] Matsushita." tions on their ability to syndicate While the networks argue their them. Sales of reruns would have to be [syndication shares are down from 90 to 60, syndi- handled by a third party. restrictions] we are cators counter that a 60 share still The "fin- but -no-syn" proposal is asked to swallow, the means a concentrated industry. almost identical to rules the commis- If fin -but -no -syn became law, it sion tentatively adopted in 1983 but shorter we want to see would also mark the end of Fox's win- never implemented. the sunset." ning streak at the FCC. Because of its Acting FCC Chairman James syndication arm, the network- not -a- Quello -who dissented in the 1983 A broadcast network official network would have to remain at or tentative decision -first pitched fin - below 15 hours of prime time pro- but-no-syn at the NATPE convention one for entry into the syndication busi- graming per week or be subject to the last January. He subsequently backed ness. rules. Fox favors removal of all fin - away from the idea, but it seems to be But if the sunset also includes no syn rules. the only viable one at the agency, with entry into first run and other forms of Quello recognizes Fox's concern the final vote set for April 1. syndication, then, as one network ex- and now fears such a rulemaking Early indication is that the networks ecutive put it: "The sun better set would stunt its growth -something he would be willing to live with fin -but- soon." does not want to do. no -syn as long as there is a short sun- Morgan Stanley analyst Alan Kas- Whether that concern will lead set on their being barred from the syn- san said in a recent report that if the Quello to scrap his idea and instead dication business. networks initially have to sell syndica- choose to write another dissent will be Hollywood remains dead set against tion rights in bulk to a third -party syn- known in 10 days. any further relaxation of the fin -syn dicator, they would be at a competi- Fox affiliates, some suggest, might rules, but independent television sta- tive disadvantage in negotiating not feel as bad as Fox if fin- but -no-syn tions, longtime allies of Hollywood in ownership rights with producers be- goes through. That would allow them the fin -syn fight, may be able to ac- cause they could not guarantee back- to pick up other first -run programing cept the compromise. "It's better than end syndication profits. But, he add- without fear of having to pre-empt it nothing," said Association of Inde- ed, the networks have an "equalizer" should Fox add more hours. pendent Television Stations President in that they could still guarantee Of course, the plan needs two Jim Hedlund. choice time slots. votes. Unlike Quello, Commissioners For indies, the fin -but -no -syn op- Hollywood was having none of the Ervin Duggan and Andrew Barrett tion at least temporarily removes their proposal. If allowed to buy into voted for the 1991 rules. greatest fear- networks getting into shows, its representatives argue, the Duggan seems unlikely to budge. syndication, warehousing shows and networks will force independent pro- He fears further relaxation will lead to favoring their affiliates over other sta- ducers into deals that are to the net- studios acquiring networks, something tions. works' advantage. he does not want-at least not yet. Independents would prefer to keep "It is a seriously flawed ap- Barrett has indicated he would sup- the financial interest as well as the proach," said one attorney on the Hol- port a sunset of much of the rules. It is syndication restrictions in place, said lywood side of the equation. "We be- unclear whether he still feels that way.

Hedlund. Networks might be able to lieve and hope that the broad coalition The commission has until April 1 to "influence" how programs are sold if of independent studios and INTV, come up with new rules under a court they own a substantial interest in who all have the same basic needs for deadline. The FCC relaxed the origi- them. regulatory safeguards, will continue to nal 1971 fin -syn rules two years ago, The network sources said they advance the new (1991] fin -syn rules but the U.S. Court of Appeals in Chi- might accept a long sunset on ware- re- enactment." cago last November found them "un- housing but would insist on a short Said one major syndicator: "Finan- reasoned and unreasonable."

14 Mar 22 1993 Broadcasting & Cable THE BUSINESS BEHIND THE SHOW IN BROADCASTING /CABLE

Jim Dowdle says you have to take some risks if you want to be a player in the media market, where change fast and dramatic change -is the only constant. As Tribune's top broadcasting executive for the last 12 years, he's taken his share. He made the jump from cable -wary to cable - friendly, reshaping flagship WGN-TV into a major national cable service. He's now rolling the dice with ChicagoLand, an around -the- clock news network serving Tribune's hometown, and is even considering joining forces with Stanley Hubbard in his direct -broadcast satellite venture. Here's the latest from a man who refuses to fall victim to the status quo. Tribune's tower in TV

It wasn't too long ago that Tribune was perceived as anti - there was concern in baseball circles about superstations. Now you WGN -TV as a cable cable. aggressively promote But about six years ago. baseball began leveling a tax on superstation and we are sitting here in ChicagoLand, your local cable news service. When did Tribune make the deci- the Cubs for being on a superstation. At that point. we sion to embrace rather than to fight cable? became more pro -active. In many regards, we stood up for what we thought was What was the genesis of ChicagoLand? rightfully the broadcasting industry's, but at the same time. It's an idea we started talking about three -and -a -half years I don't think we should he perceived as anti- cable. ago, and Bobby Gremillion came up here from WGNO -TV But for a long time you protested WGN -TV distribution as a New Orleans three years ago to develop ChicagoLand. superstation? IGremillion is now vice president - That was quite a few years ago. We /general manager of the service.] One were a passive superstation because COVER STORY of our strategies is to create a strong Broadcasting & Cable Mar 22 1993 15 PROGRAMING

local presence. With the resources of the newspaper here, fourth- or fifth- largest broadcast entity. We are able to do a WGN Television, WGN Radio, the Chicago Cubs, we felt lot of things in conjunction with the station. It has posi- we had an opportunity to put parts of all these together into tioned us today and into the future as a strong broadcast a 24 -hour local news channel. We have about 650,000 entity. It's a very strong leg in the three -legged New York, homes in TCI and Continental and are looking for more. Chicago and LA. There are seven other MSO's here in town, and we're But it wouldn't be worth that money to somebody without a optimistic that it won't be too long before we will see most syndication arm needing assurance of carriage in the top of the cable systems sign up for the service. three markets? How's it going? No, I d(),iht that it would in today's market. The service speaks for itself. I don't think we've had Are you interested in buying additional TV stations? anybody really take a shot at the quality of the service. The We're still looking, but only at "pure" independents. cooperation between the newspaper and ChicagoLand has You're not interested in network affiliates like the two Fox really been outstanding. A day doesn't go by that three or stations Cox had on the block? four Tribune reporters aren't on ChicagoLand for one rea- No. Through the years, I've always answered that indep- son or another. They bring such expertise to this. dendent television is our business and 1 wasn't interested in Is it the synergies that make this or is this some- possible affiliates. It doesn't fit as far as programing buys and thing you might be able to do in markets where you don't own a TV station or newspaper? various other things you can do. Let's talk about the syndication business. You've taken your 1 think in major markets in the country it is a possibility to lumps with Dennis Miller and Now It Can Be Told. How is the tie in newspapers and broadcast and cable in a three -way Joan Rivers Show doing? venture. We're in communication with people in vari- joint There have been constant rumors Joan is going to be We ous markets who could be partners. have the Orlando canceled,-but it's still there. We're fully committed to it. newspaper, the Fort Lauderdale newspaper, and the idea of Geraldo is doing fine. The Apollo Comedy Hour is growing. Soul Train is doing well. But if you're in that business you just have to be prepared to have some shows that are not going to make it. Tribune had nothing new at NATPE. What's on the drawing "Whatever television station is on board? the air today really must develop We have a couple of series in the works, but I'm not in a a concise game plan for the future, position where I can talk about them. I'm curious about the economics of WGN -TV. What we hear and ours is a strong local identity is that you are doing about $150 million in revenues and about $15 million to $20 million of that comes from your through news and sports." national cable reach. Are they reasonable figures? Reasonable? Ballpark. Stanley Hubbard has been looking for fellow broadcasters to join him in his direct -broadcast satellite venture. Are you the newspaper getting together with a cable and broadcast interested? outlet there is conceivable. We've had ongoing conversations with him. We've had How about markets where you don't own papers? discussions as late as [two weeks agoj about joining him, We've been talking, but I really don't want to be too but I am not sure in what capacity. Two years ago, a lot of specific. people questioned whether DBS was even going to make it. Now the question is "how big is it going to get' ?" Most of Broadcasting has had a tough time of it of lately. What's your survival strategy? your cable services are going to end up on a DBS bird. You were a proponent of retransmission consent. What are Whatever television station is on the air today really must you going to do with it now that you have it? develop a concise game plan for the future, and ours is a strong local identity through news and sports. Well, I think it puts us in a situation to communicate the value of our signal. Do you have news everywhere? And "communicate the value" is a euphemism for what? Everywhere hut Philadelphia and New Orleans. What do you hope to get out of it-cold, hard cash? Do you plan to introduce news there? I guess that would be the first thing that would come to your Possibly. mind [laughter]. This is America! Possibly or likely? What will be on the table? Is channel positioning important? Possibly.... And sports is the other key. We have seven Very definitely. This all depends on what kind of rules and baseball teams. We have a couple of hockey teams and we regulations are coming down as to what goes on the table have three or four NBA teams. There again, the strength of and what kind of dialogue we have with the cable MSO's. the sports franchise and what it does for your local market If you do receive money, are you going to be able to keep any and local market growth in the future is immeasurable. of it out of the pockets of your program suppliers? You paid $510 million for KTLA(TV) Los Angeles in 1985. Is Through the years Hollywood has managed to get its fair it worth that much today? share. If the local broadcast station, because of retransmis- No question, as far as our company is concerned. It's the sion consent, becomes more economically sound, that will

16 Mar 22 1993 Broadcasting 8 Cable PROGRAMING

be part of the negotiations with the various syndicators. Once you start getting into defining what is educational. They've always managed to get their fair share. I have yet it's a tough situation. You're really starting to get into to see Hollywood get short- changed. content. And how much is enough? Some independent What would you like to see from the Clinton administration or stations maybe don't have the wherewithal to go out and from its FCC? What's on your Washington wish list? produce their own local educational for kids, or they might Finally resolve ]the financial interest and syndication rules], not have the expertise. You're dealing with a delicate maintain the prime time access rule, set the ground rules on subject here, and you better make sure that you have some the interface between broadcast and cable and, hopefully, expertise from universities to make sure you're doing the not overreact in any one area- whether it's violence or right thing. children's programing. And there is a very strong school of thought that children who go to school from 8 to 3 o'clock want to be entertained You mentioned fin -syn first. Will Tribune really be hurt if fin - syn rules go down, as it now appears they will? if they come home and turn on the TV. I guess it's no different than the adult who wants to forget about the Yes. I'm concerned about who controls syndication. I just office. But there is a whole group of people who feel that want to make sure that there's a free flow product to the of when your child comes home at 3 o'clock we must continue marketplace. the education through television. Those are wonderful There's a proposal floating around at the FCC that would thoughts and feelings. but I don't think the children want it. allow the networks to take equity in their programs but keep Are you ready to spend those millions of dollars to equip for them out of syndication. Does that work for you? HDTV? As long as they cannot control when and to whom it goes in We're talking a lot here about the future, and high- defini- the local marketplace. The networks should not be able to tion television is part of the future. High -definition televi- keep a show like Cheers from going into the marketplace. Or discriminate against non -affiliates? Yes. Tribune has complained to the FCC that it wasn't given a fair shot at acquiring The Simpsons in markets with Fox O because &O's Fox was also handling the syndication. "I'm concerned about who controls The bidding was never officially opened in the three markets where we have stations and Fox has O &O's. We didn't syndication. I just want to make receive a presentation and the show went to the O &O's. sure that there's a free flow of have received presentations in the other markets. As a fan of the free flow of the marketplace, why do you product to the marketplace." insist on preserving the PTAR restriction prohibiting sale of off -network shows in the top 50 markets? PTAK has really been a successful vehicle for a lot of stations, introducing new, fresh programing to the marketplace. There's been a lot of good programing in that marketplace. As far as an independent goes, it's been very sion will become a reality. The one thing that concerns everybody is positive. We're an alternative. It's a case where every- that the system have no interference problems. body's won on this one. The network affiliates have won which all the systems at the present time now seem to have. with Entertainment Tonight, Wheel or Jeopardy, and we They need to rectify the problems. have with a Cheers or a Night Court. Are you afraid it's coming too fast, that you'll have to make One thing FCC Chairman Al Sikes left undone when he re- an investment long before anyone wants the service? signed last January was relaxation of the national and local It's very much at the chicken- and -egg stage. We are pre- ownership restrictions. You're a long way from having to worry about the national cap, but what about the local rule pared to make the investment. The timetable could be a that limits you to just one TV station per market. Would you little rushed, but I think they have to come up with a system like to see that relaxed? and then revisit the timetable. It really makes nothing but sense. In some markets. you Do you agree with the National Association of Broadcasters have two or three quote /unquote independents. The viabili- that broadcasters who offer HDTV on a second channel should be able to keep their original channels for other ty of all of them is tough. So the idea of one of those services? independents buying the other independent or starting an LMA to put more resources behind the stations makes Yes. It's a sizable investment we're making into this mar- sense. Let's face it. if you own two independents in a ketplace. That is an incentive for the broadcaster to make market, you probably would be very lucky to achieve 50% the investment. We look forward to being more than a one - of the viewership share of the weakest network affiliate. So channel operator in a marketplace. you're not going to be walking around the market with a big So what's really bugging you these days? What's at the top of club. the list? I think this administration is going to insist on all broadcast- You'd be a fool if you weren't concerned about where this ers doing something about children's TV. What are you business is going to be five years from now. Now is the doing? time to really open your eyes and look at all various forms Vs e are producing a show here in Chicago -Energy Express of technology. There's no question it's a time to take risks. with Bill Curtis. It's been on the air three or four weeks. You won't be a player IO years from now if you accept the We plan to take it into all our stations. status quo.

Broadcasting & Cable Mar 22 1993 17 PROGRAMING TNT ups ante for long -form product Announces new crop of high- budget made for movies and minis By Steve Coe

Tumer Network Television has signed a number of high -profile actors and production talent for future movie projects. In addition to the star power, Dennis Miller, president, Turner Pictures, says the company is budgeting $4.5 million -$5.5 million on average for each new project. Miller says the strategy at TNT is quality, not necessarily quantity. "We're trying to increase the scope and caliber of our movies," he says, noting the increase in the per -film budget, up from an average of "about $2.7 million in the past." While the new projects cover an array of themes, Allan Sabinson, senior vice president, original programing, TNT, says the slate does not include fact -based dramas culled from TNT is strengthening ranks of long -form projects such as 'Gettysburg' (above). the latest headlines. "We're purposely avoiding present -day, fact -based dra- with Pat O'Connor directing from the December. The miniseries, set to air mas because you can get them any- drama written by Benedict Fitzgerald, over two nights, is produced by Work- where and they don't have anything a distant ing Title for BBC Television and compelling to say. It's nice to not be TNT Screenwork's production of Ar- Turner Pictures. Ian Holm and Sian talking about a docudrama on the thur Miller's "The American Clock" Phillips star. ]bombing of the] World Trade Center, will debut this fall with Mary McDon- Jody Foster will serve as host for a or the hostage crisis in Waco, or a I3- nell recently signed to star. Other lead TNT retrospective on the life of screen hour miniseries on Amy Fisher," he actors include John Rubinstein, Dar- great Bette Davis. All About Bette: says. ren McGavin, Loren Dean, Estelle The Life and Films of Bette Davis. a The projects TNT announced last Parsons and Yaphet Kotto. Miller's one -hour special, will premiere later Tuesday are in various stages of pre- story about a family's crumbling for- this year. production and are scheduled to air tunes set against the backdrop of the In addition to the new projects, later this year or in 1994. The produc- Great Depression will be executive - TNT is readying Gettysburg, a six - tion slate includes the following. produced by Michael Brandman. hour miniseries that the channel will A Life in the Theater, a new film A movie based on the family clas- debut later this year or early next year. production of David Mamet's screen- sics "The Borrowers" and "The Bor- Miller said the budget for the epic play, stars Jack Lemmon and Matthew rowers Afield" will debut on TNT in topped $13.5 million. Broderick. The project is expected to debut on TNT later this year. The story about the backstage struggle of actors will be produced by Mamet's Bay Still makin' Whoopi,' says Genesis Kinescope Inc. and Beacon Pictures, Even though actress Whoopi Goldberg was quoted in last week's USA with Gregory Mosher set to direct. Today as saying her late -night syndicated talk show is "probably going Mamet, who penned "Glengarry Glen to die," and further acknowledging that the freshman series is not a Ross," will serve as executive pro- success in terms of money or ratings," her distributor, Genesis Entertain- ducer along with Marc Abraham. ment, says it is pushing forward with renewals of the show for next fall. John Malkovich has been signed to Genesis officials categorically deny that a cancellation notice is forthcom- star in an adaptation of Joseph Con - ing on the elaborating that the company will be "evaluating" the rad's "Heart of Darkness." Director series, half -hour talk show's performance after the upcoming May sweeps. Nicolas Roeg will direct the project, Meanwhile, Genesis has secured more than 40 renewals for The expected to premiere next year. Whoopi Goldberg Show, with majors WPIX(TV) New York, KCAL(TV) Los Natasha Richardson will star as Zel- Angeles and WGBS -TV Philadelphia re- upping for next season. In the da Fitzgerald in TNT's Zelda, the film season -to -date ratings race, Whoopi has been averaging a 100th - portrait of the tempestuous wife of F. ranked 1.9 rating nationally in syndication (NSS, week ending Feb. Robert Greenwald Scott Fitzgerald. 28). -MF Productions is producing the movie,

18 Mar 22 1993 Broadcasting & Cable America captures the video. We capture America.

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Up 62% in Adults 1849

Since December, I WITNESS VIDEO has been reaching record highs with incredible growth in all key demographic groups. And our household share has skyrocketed 5 points in 4 months.

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USA dependent and made -for -TV movies; TV series; educational shows, documentaries and in- concert programing. which will be TNT No programing deals, 90% acquired and 10% original, have yet been signed for the channel. All prime time 8 -11 data supplied by hounding partners of World African ESPN p.m. outside sources based Network include Phyllis Tucker Vin- on Nielsen Media son, former vice president of chil- Research. Ratings and dren's and family programs for the NICK shares based on coverage NBC television network, who will households of each network. serve as executive vice president of the new channel and will be responsible for developing programing for the service, and Percy Sutton. chairman emeritus of Inner City Broadcasting World African Network and general partner of New York's Apollo Theater Investor Group. Sutton will advise the network regarding in- plans 1994 launch dustry relations and network agreements with cable operators and enter- Unity Broadcasting Chairman Eugene Jackson heads tainment studios. group forming new cable service Other partners include Clarence Avant -owner of Sony Music Enter- By Rich Brown tainment's associated record label Tabu Records as well as worldwide Agroup of industry veterans in- publishing companies Avant Garde cluding former NBC kids TV Music and Interior Music, who will be programing chief Phyllis Tuck- consulting with the network regarding er Vinson and Inner City Broadcasting music programing and entertainment Corporation founder Percy Sutton as well as serving as the network's have teamed up to form World African liaison with the music community - Network, a premium cable service and Sidney Small, cofounder of the scheduled to launch in June 1994. Unity Broadcasting Network and Na- Startup costs for the new channel tional Black Network and currently are estimated at around $15 million, cochairman of the American Urban according to Eugene Jackson, chair- Radio Networks. man and CEO. Jackson is also presi- Another premium channel targeted dent and chairman of Unity Broadcast- to the 35 million African Americans in ing Inc., which owns WDAS -AM-FM the United States, Dallas -based Mi- Philadelphia; independent producer/ nority Broadcasting Corporation, beat World African Network to the punch distributor World African Network Eugene Jackson Productions, and 20% of Queens Inner by debuting a service of its own earlier Unity Cable Systems, an MSO with African Americans were among the this month. MBC's "Movie Channel" 75.000 subscribers in New York City. last in the country to be built and is currently programing 12 hours a day Jackson said those Queens, N.Y., therefore feature high channel capaci- of unencrypted programing including subscribers will be among the first to ty. The channel should also benefit, in classic serials and movies, according launch the channel. that African Americans have a tenden- to the company. MBC is working with Jackson said the service is not ex- cy to go to movies, he added. Los Angeles -based TLC Entertain- pected to face major channel capacity The new service will carry a retail ment to secure additional programing problems because many of the com- price of $9.95 per month and a pro- and plans to launch as an encrypted munities with a high concentration of graming lineup featuring theatrical, in- pay -TV service in April.

20 Mar 22 1993 Broadcasting & Cable PROGRAMING `Beakman' moves to CBS Half-hour show to p with the TV set continue on TLC from Burbank to Sixth Aye \keeP' 0 By Mike Freeman Masini going solo? quire Burbank, Calif. - that take some unusual based Rysher Entertain- swipes at the competition. Columbia Pictures Television Dis- Word in syndication ment, headed by Keith One shows a woman in tribution, confirming speculation circles last week was that Samples. At some point a kitchen complaining she reported in BROADCASTING & Al Masini is in the pro- after that acquisition, has seen enough shows CABLE (March 15), is moving its cess of establishing his the plan is to merge TPE where women are haunt- weekly Beakman's World series from own production com- into Rysher, with Sam- ed. stalked and victim- syndication to CBS's Saturday lineup pany and is negotiating ples continuing to be ized. "Why don't we with Cox to purchase based on the West haunt. stalk and vic- starting next fall. In a highly unusual two shows he developed Coast and running the op- timize the TV executives deal, the acclaimed series will main- before they were ac- eration. until they give us... tain a shared window with The Learn- quired by Cox, Star something new...some- ing Channel, where the series current- Search and Lifestyles thing entertaining... Slice of Americana ly has a prime time basic cable run. of the Rich and Famous. something to make us feel The reasoning behind the move out According to one Americana Television good!" she says. An- of syndication is the $300,000 per- source with knowledge of Network. the Branson. other features a man in an the talks, there will Mo. -based down - episode license fee CBS is rumored to easy chair complaining still be some link between home cable network that that he wants to see some be putting forward (for 26 original epi- Masini's new produc- launches part-time on comedy "where you sodes), estimated to be approximately tion company and Cox, Nostalgia Network April don't have to be political- triple what Beakman gets in syndica- which is in the process 3. has developed a se- ly correct to get the tion. The Learning Channel has also of completing a deal to ac- ries of channel promos punch line." re -upped for the additional 26 episodes, but it is estimated the cable network pays approximately $10,000 per episode for each run. Although he declined to address the TL ASS seeks Il financial terms of the deal, CPTD ìeferre Stnrom President Barry Thurston conceded Use TV to idnong ree0ld ntio . rhr,; syndiction has been a "tough market" keMw on. Air om.17n increase for weekly kids and teen programs. /Title anybody is to into "EUREi Qrgoni if looking jump ervisors employment ice wS this [kids] business for a quick profit, itor. Re se0g. _ i7 forget it," Thurston says. "The rea- in your city. ORTE son for considering this deal [with CBS] is the single Saturday morning A New York City mctir, NI time period and the visibility a broad- 5at ec JOB FAIR yielded:

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cast network provides. We have 225 averaged a respectable 3 -plus rating in tions who wanted to keep Beakman for stations and nearly 100% coverage in households this season. the license renewal process ]to help syndication, but we have time periods Thurston said the studio syndication meet the educational requirement of that are all over the place on week- arm told every Beakman client station the Children's Television Act], but ends. It only makes the ]national] bar- just before announcing the CBS deal there are still many stations up for ter ]advertising] lose some of its val- last Wednesday. "There is a sense of renewal at the end of this season who ue," even though Beakman has disappointment from most of our sta- will be able to list it," said Thurston. Zucker yields nightly news reins Today executive producer concedes wearing two hats was one too many

By Steve McClellan about the strain being placed on Jeff and both programs," said Tom Bro- NBC News acknowledged anoth- kaw, anchor, Nightly News. While er mistake last week, although Brokaw was a strong supporter of the latest one didn't force an Zucker, he was one of those who on -air correction. The misstep, initiat- questioned from the outset the ability ed two months ago by then division of any one person to oversee both pro- President Michael Gartner, was to grams. "A number of us inside the hand the reins of NBC Nightly News to division felt the same way," said a Jeff Zucker, who was already serving source close to the news anchor. as executive producer of Today. As executive producer of Today, Zucker will continue to head Today, Zucker will report directly to Don with an executive producer of the Browne, executive vice president, nightly news to be named later. NBC News, and acting head of the Two months later, NBC News man- division. Commenting last week, agement concluded that one executive Jeff Zucker gives up night job. Browne said it just became apparent producer, no matter how talented, was that putting the burden of both pro- incapable of overseeing both Nightly aim was to "break down the barriers" grams on one producer was a bad idea. News and Today, the cornerstone pro- and strengthen communication be- "It's clear that each needs a full -time grams of the division. tween the two "hard news engines" at producer," he said. Reached last week, Zucker said it the division. In effect, the move, had Brokaw and Nightly News senior became quite apparent in the last cou- the opposite result- denying staffers producer Cheryl Gould will oversee ple of weeks that "you can't be in two at both shows easy access to the exec- the broadcast in the interim. A new places at once. It really wasn't fair to utive producer and causing frustration executive producer isn't expected to the two staffs not to be able to give and concern. be named until a new division presi- full -time leadership to both shows." "As someone who has anchored dent is in place. Insiders guess that At the time Gartner put Zucker in Today and Nightly News simulta- won't happen for another three or four charge of both programs, he said the neously for short stints, I worried weeks at the earliest. Fox denies any `Simpsons' favoritism Claims over 50% coverage; responds to charges in fin -syn filings, saying bidding has been competitive and prices premium

By Mike Freeman in each market because we have a only the two most recent non -Fox af- fiduciary responsibility to our filiate sales: independent WDZL -TV Mi- Fox's Twentieth Television is re- partners...as well as our own compa- ami and NBC affiliate WAGT -TV Au- futing charges it has been steer- ny ,. gusta, Ga. ing the off -Fox Simpsons to its Advertising in last week's trade pa- (Various sources are now estimating O &O's and Fox affiliates. pers proclaimed sales of the animated that the seven Fox -owned stations, which We are going to every station in series have been completed in 50% of account for over 20% U.S. coverage, each market, and in every case, we the country, but syndication sales ex- agreed last November to pay a combined have had traditional affiliates turn in ecutives are remaining closemouthed license fee closer to the $650,000 per - offers for the show," said Ken Solo- on most of the latest station deals. episode range (BROADCASTING & CA- mon, executive vice president and While it is estimated that the show BLE, Nov. 9, 1992 et seq.) general sales manager for Twentieth. has accumulated nearly three -dozen The charges of favoritism were lev- We have to maximize our prices clearances, Solomon would divulge eled at the FCC in the current rewrite

22 Mar 22 1993 Broadcasting & Cable PROGRAMING

Jones plans computer network

Multisystem operator Jones Intercable later this spring plans to debut a block of computer programing on Mind Extension University, then spin it off into a separate 24 -hour channel by late 1993 or early 1994. The ad- supported basic cable channel, dubbed Jones Computer Net- work, will build on the college -level computer courses that already appear on Mind Extension University, an educational cable network now reaching 23 million households nationally. Company Chairman Glenn Jones plans to provide full details on the new channel at the Cabletelevision Advertising Bureau annual conference next month in New York. Plans call for the channel to focus initially on instructional programing, but as the service expands to a 24-hour format there will also be critiques and discussions on computer hardware and software. The computer channel will become a 24 -hour service later this year or during the first of the, financial interest and syndica- quarter of 1994, at which time Jones plans to compress its C -3 satellite tion rules by Tribune Broadcasting transponder. and Chris- Television Craft/United Jones said distribution of Jones Computer Network will include the 1.4 Group. million households served by the Jones Intercable systems. The compa- In replying to the charges at the ny is also in the process of talking to other MSO's about possible carriage FCC, Twentieth included an affidavit of the channel, he said. Like Mind Extension University, the service will by Keith Samples. who was retained be offered at minimal cost to systems. by producer James L. Brooks's Gracie The plan to incubate the new network on an existing network marks the Films to protect its ownership interests latest in a series of similarly planned launches. Americana Television will in the sitcom. Samples said he had launch part-time on Nostalgia Network next month, and The Game "personally contacted" the Tribune Channel will debut as part of The Family Channel later this year. -RB and Chris -Craft station groups represented in the Fox O &O markets to gauge what kind of prices they had paid for past premium sitcom offerings.

"Utilizing that database. 1 can un- Worldvision pitches reps equivocally state that the sale of The Simpsons in each of the seven Fox markets represented some of the most on strength of `90210' lucrative syndication prices in television history," Samples stated. Says that as early fringe vehicle, show Samples, in an interview with carries more than just young viewers BROADCASTING & CABLE, said Twen- tieth also has not been favoring Fox By Mike Freeman adult makeup as a 4 -6 p.m. early affiliates in markets where Fox does fringe news lead -in. Raleigh said its not own stations. He said NBC affili- Attempting to show that Beverly former Thursday 9 p.m. network air- ate KCRA -TV Sacramento and non -Fox Hills. 90210 appeals to more ings improved Fox affiliates' IO p.m. independent KABB -TV San Antonio than just the younger viewers in newscast ratings by I I5% in the adult turned in higher bids than the Fox its network run on Fox, Worldvision's demo ratings and 60% in household affiliates in those markets. "In this sales force revisited New York station ratings. "I don't know how many net- particular case, the fin -syn rules have reps recently to present ratings re- work series can claim as clear -cut a had no relevance whatsoever." Sam- search they say demonstrates the cause -and -effect relationship than ples said. show's marketability as an early fringe 90210 has had for Fox affiliates," Ra- "[The Simmons] is being sold for news lead -in for fall 1994 back -end leigh said. the best price, be it a non -Fox affili- syndication. Combined with the show's younger ate, independent or Fox affiliate, peri- Since its network launch three years demo strength, Raleigh said 902/0 au- od." ago, the demographic ratings for Bev- dience composition is similar to that of Jim Dowdle, president and chief ex- erly Hills, 90210 have been particular- Married... with Children and The ecutive officer, Tribune Broadcasting, ly strong with adults 18 -34, but since Cosby Show. in an interview that starts on page 18, it moved from Thursday to Wednes- Terri Luke, associate program di- maintains that the Tribune stations in days at 8 p.m. this season, Worldvi- rector for Blair Television, acknowl- markets where Fox owns stations were sion's senior vice president of sales. edging the Worldvision presentation, never given a fair shot at the show. Bob Raleigh. contends the show's was cautious about the use of audience "They never made a presentation," adult I8 -49 demos account for 55% of composition percentages absent actual he said. But, he adds, Twentieth has its audience composition. demo ratings. Still another New York made formal presentations in the other To further make his case that the rep noted that the younger demos were markets. syndicated 90210 will have a similar "very respectable," but elaborated

Broadcasting & Cable Mar 22 1993 23 PROGRAMING

that "the core audience for news adja- lander, vice president and director of cencies is much closer to the 25 -54 programing, Petty Television. But, he More games afoot demos." He reported Worldvision as said, "There are still a small number SA Network is looking to saying 902/0 was averaging a 25 rat - of independents that counterprogram build on its successful week- ing/35 share among the adult 18 -34 with hours, and they IWorldvisionj day game show lineup with an demo group and an 8 rating/I5 share may be better off making other pitches additional hour. Beginning March with adults 25 -54 during the February for late fringe on Fox affiliates that 29, USA will expand its current 1993 sweeps. don't have late newscasts." 1 -4 p.m. schedule to include two "There is a general perception that More than six months after launch- new game shows: The New Tic people have a negative gut feeling ing the hour drama in syndication, Tac Dough and, pending final about clearing a younger- skewing dra- Worldvision claims station sales in 20 approval, The New Joker's Wild. ma as a news lead -in," said Dick Kur- markets. Penney to handle the billing for Hubbard's USSB satellite service Signs five -year deal to take on accounting duties for planned DBS service; First TV client of retailer's business services arm

By Rich Brown about $700 per household. On top of Services, whose other top clients in- that, viewers must pay a monthly clude major oil companies such as Direct-broadcast satellite service charge to receive certain services, in- Citgo and Shell and retailers like Saks provider United States Satellite cluding pay -per -view programing. Fifth Avenue. The wholly owned sub- Broadcasting moved closer to More than 20 channels will be avail- sidiary of J.C. Penney Company was launch last week, signing a deal with able to viewers anywhere in the Unit- established in 1983 to market the re- JCPenney Business Services to handle ed States through the service, and tailer's credit card processing capabili- billing and other account servicing USSB executives approximately about ties and customer service support to needs, as expected (BROADCASTING & 2 million units to be sold in the first other companies and now claims to be CABLE, March I5). year alone. the nation's third -largest third -party The five -year deal between the USSB marks the first television in- provider of credit card transaction ser- companies marks another important dustry client for JCPenney Business vices. step for Minneapolis -based USSB, which plans to begin delivering programing to homes via DBS in less than a year. The company earlier this month signed key program distribution Ohlmeyer deals sports to ESPN agreements with Home Box Office E SPN has acquired the of Corn - and Viacom (BROADCASTING & CA- sports programing division Ohlmeyer munications Inc., founded run BLE, March 8). and by Donald Ohlmeyer. Last month, Ohlmeyer was named NBC West Coast, and have Under the terms of last week's deal, president, stories Dallas -based JCPenney Business Ser- been written recently questioning conflicts between his assumption of that post vices will provide customer support and his continued interest in OCC, which produces sports and representatives to answer viewers' entertainment programing, primarily for network television. questions, take orders for USSB's ser- OCC is one of the larger time buyers of network sports, where it purchases a vices and handle billing and other ac- block of time outright to air a show and sells the advertising time directly count servicing needs. A telemarket- to clients. Among the most noted OCC- developed sports properties is the Skins Game golf tournament that pits four of the best ing center and a billing center will be PGA players in hole In set up in Albuquerque, N.M., with -by -hole competition. a matter of some controver- sy, OCC is additional centers established as the producing this year's coverage of the Indianapolis 500 for ABC, and Don business grows, according to Tim Ohlmeyer is set to direct that coverage in a deal struck Finn, national account manager, before he was named to his current NBC post. It's not clear why Ohl- meyer hasn't JCPenney Business Services. stepped aside from the Indy 500 job, or why either NBC or ABC would want him to fulfill that obligation. According to an ESPN JCPenney Business Services opera- spokesman, no changes are expected in the day -to -day operation of the tors will likely have their hands full as OCC sports programing arm, which produces and sells time in about 200 they work with customers learning a hours of material each year. No word at press time on what would happen new way of watching TV. To receive to the rest of OCC, including the entertainment assets (including several the service, customers will have to made -for -television movies) the company developed. -SC buy receiving equipment-including an I 8-inch dish -at an initial price of

24 Mar 22 1993 Broadcasting & Cable PROGRAMING Court TV organizes citizen lobby By Rich Brown The following are the top 40 basic cable Cable network Court TV is look- programs, ranked by total number of ing to build support for cameras households tuning in. Ratings are based on each network's total coverage in the courtroom with a new di- households at the time of the program. Data are supplied by outside vision, Citizens for Court TV, which sources based on Nielsen Media Research. will encourage viewers to lobby for improved camera access to the na- HHs. Rtg. Program Time (ET) Network tion's courtrooms. (000) According to Court TV executives, 1. 2,941 4.9 Walking Tall: Final Chapter (movie) Sun. 2:45 -5p TBS the glass is only half full. The senior 2. 2,940 4.9 Walking Tall Pt. 2 (movie) Sun. 12:45 -2:45p TBS vice president of corporate and pro- 3. 2,670 4.4 The Accused (movie) Sun. 2 -4p USA gram development, Merrill Brown, 4. 2,573 4.3 Walking Tall (movie) Sun. 10:30- 12:45p TBS said that although 46 states allow cam- 2,523 4.2 eras in the court, only about half do so 5. Tainted Blood (movie) Sat. 3 -5p USA without serious restrictions. 6. 2,377 4.0 Ren & Stimpy Sun. 11- 11:30a Nick Part of the problem to date has been 7. 2,286 3.8 Lonesome Dove Pt. 3 (movie) Wed. 8 -10p TBS that the public has rarely been includ- 8. 2,199 3.7 Rugrats Sun. 10:30-11a Nick ed in legislative decisions on whether 9. 2,137 3.5 Lonesome Dove Pt. 2 (movie) Tue. 8 -10p TBS 10. 2,083 3.4 Lonesome Dove Pt. 4 (movie) Thu. 8 -10p TBS 11. 2,035 3.4 Murder She Wrote Wed. 8 -9p USA Although 46 states allow 12. 2,015 3.4 Ren & Stimpy Sat. 9 -9:30p Nick 13. 2,004 3.4 Rugrats Sat. 7:30 -8p Nick cameras in the court, only 14. 1,965 3.3 Salute Shorts Sun. 11:30 -12n Nick about half do so without 15. 1,961 3.3 Clarissa Explains It All Sat. 8 -8:30p Nick serious restrictions. 16. 1,930 3.2 Murder She Wrote Mon. 8 -9p USA 16. 1,930 3.2 Murder She Wrote Fri. 8 -9p USA

18. 1,926 3.2 Lonesome Dove Pt. 1 (movie) Mon. 8 -10p TBS 19. 1,912 3.1 Sportscenter Sun. 6:30 -7:47p ESPN or not cameras should be allowed, 20. 1,904 3.1 Pro Boxing Tue. 9-11p USA says Brown. 21. 1,896 3.1 Murder Tue. 8 "The thing that always happens in She Wrote -9p USA these kinds of debates is that legisla- 22. 1,875 3.1 Mad Max (movie) Sun. 7 -9p TBS tors never hear from the public," he 23. 1,869 3.1 9 to 5 (movie) Sat. 11a-1p USA says. The public often will not rally 24. 1,838 3.0 Pick -Up Artist (movie) Sat. 1 -2:45p USA unless they feel there is a stake in the 25. 1,826 3.0 Monday Night Raw Mon. 9 -10p USA issue, he adds. Citizens for Court TV 26. 1,810 3.1 Clarissa Explains It All Sun. 12- 12:30p Nick plans to encourage that kind of rally- 27. 1,797 3.0 Murder She Wrote Thu. 8 -9p USA ing, while at the same time build sup- 28. 1,753 2.9 Happy Days Sun. 10.10:30a TBS port for the cable network. 29. 1,744 3.0 Doug Sat. 7 -7:30p Nick Overseeing Citizens for Court TV 30. 1,741 3.0 Nashville Now Mon. 9-11p TNN will be Debby Fry Wilson, most re- 31. 1,712 2.8 College Basketball Sun. 3 -5:06p ESPN cently a staff attorney for the state of 32. 1,700 3.0 Connecticut. She also has extensive Songwriters Tue. 9- 10:45p TNN experience in political affairs both on 33. 1,699 2.8 News, Weather, Sports Sat. 5 -5:30p CNN Capitol Hill and in the White House. 34. 1,647 2.9 Songwriters (post -show) Tue. 10:45-11p TNN Initially, Court TV will look to 35. 1,637 2.7 Every Which Way But Loose (movie) Fri. 9- 11:30p USA build the group through a database that 36. 1,605 2.7 The Accused (movie) Thu. 9-11p USA the network has developed since its 37. 1,600 2.7 The Thing (movie) Sun. 4:15 -6p TNT July 1991 launch. In addition to letters 38. 1,596 2.7 Roundhouse Sat. 8:30 -9p Nick received at Court since that time, TV 39. 1,595 2.6 MacGyver Sun. 7 -8p USA the network has built a list of about 40. 1,583 2.7 Wild & Crazy Kids Wed. 6:30 -7p Nick 12,000 viewers that have requested the network's viewing guide.

Broadcasting & Cable Mar 22 1993 25 Ratings Week : Broadcast The World According to Nielsen, Mar 8 -14 abc ABC o CBS NBC M FOX MONDAY 11.9/19 14.0 22 12.8/20 NO PROGRAMING 8:00 55. FBI: Untold Star 10.3/16 30. Evening Shade 12.6/20 18. Fresh Prince 13.8/22 8:30 45. American Det. 11.3/17 36. Hearts Afire 12.3/19 23. Blossom 13.1/20 9:00 13. Murphy Brown 15.1/23 34. NBC Monday Night 9:30 31. ABC Monday Night 21. Love and War 13.4/21 Movie -Navy SEALS Movies -Silent Cries 10 :00 12.5/20 12. Northern Exposure 12.4/20 10:30 15.2/25 TUESDAY 13.2/21 14.7/23 8.9/14 4.0/6 8:00 14. Full House 14.9/23 7. Rescue: 911 16.2/25 73. NBC Movie of the 93. Class of '96 3.7/6 22. Hangen w/Mr. C 13.3/20 8:30 Week -Woman with a Past 4. Roseanne 19.2/29 9:00 8.4/13 92. Key West 4.2/6 9:30 28. Jackie Thomas 12.8/20 17. 19th Annual People's 10:00 Choice Awards 13.9/22 63. Homefront 9.6/16 62. Dateline NBC 9.8/17 10:30 WEDNESDAY 14.3/23 11.0/17 11.2/18 7.3/11 8:00 55. Wonder Years 10.3/16 36. How'd They Do That ?* 16. Unsolved Mysteries 71. Beverly Hills, 90210 8:30 58. Doogie Howser 10.1/15 12.3/19 14.3/22 8.6/13 1. Home Improvmt 22.6/34 77. In the Heat of the Night 9:00 67. Homicide 9.1/14 87. Melrose Place 5.9/9 9:30 4. Coach 19.2/30 8.1/12 58. Law & Order 10:00 42. Sirens* 11.7/21 31. 48 Hours 12.5/22 10:30 10.1/18 THURSDAY 13.5/21 10.3/16 12.1/19 10.1/15 47. Cheers 11.1/17 19. Simpsons 13.7/21 8:00 73. Top Cops 8.4/13 31. Wings 12.5/19 45. Martin 11.3/17 8:30 39. Matlock 12.0/18 10. Cheers 15.5/23 68. ILC: First Season 8.9/13 9:00 50. Street Stories 10.8/16 9:30 9. Seinfeld 15.8/24 85. Down the Shore 6.3/10 10:00 68. Crime & Punishment 6. Primetime Live 16.5/28 42. Knots Landing 1.1.7/20 10:30 8.9/15 FRIDAY 13.4/24 8.4/15 7.5/13 7.6/13 8:00 23. Family Matters 13.1/23 76. Golden Palace 8.2/14 86. World Figure Skating 73. America's Most Wanted 8.4/15 8:30 23. Step By Step 13.1/23 65. Major Dad 9.2/16 6.2/11 9:00 34. Getting By 12.4/21 60. Designing Wm 9.9/17 82. Sightings 6.9/12 77. NBC Movie of the 9:30 49. Where I Live 11.0/19 65. Bob 9.2/16 84. Sightings 2 6.7/12 Week -In the Arms of a 10:00 11. 20/20 15.4/28 83. Picket Fences 6.8/12 Killer 8.1/14 10:30 SATURDAY 11.3/19 10.6/17 9.5/15 10.7/17 8:00 15. Dr. Quinn, Medicine 47. Cops 11.1/17 Woman 14.7/23 8:30 51. Young Indiana Jones 52. World Figure Skating 36. Cops 2 12.3/19 10.4/16 9:00 Chronicles 10.6/17 60. How'd They Do That? 52. Code 3 10.4/16 9:30 9.9/15 68. Code 3 2 8.9/14 10:00 79. Reasonable Doubts 28. The Commish 12.8/23 80. Raven 7.3/13 10:30 7.8/14 SUNDAY 11.7/18 19.3/30 10.8/16 7.7/12 26. Am Fun Home Vid 12.9/20 81. World Figure Skating 90. Batman 5.3/8 7:00 2. 60 Minutes 21.7/33 7:30 39. Am Fun People 12.0/18 7.2/11 88. Shaky Ground 5.5/8 In 8. Murder, She Wrote 55. I Witness Video 44. Living Color 11.6/17 8:00 20. Day One 13.5/20 8:30 16.1/24 10.3/15 64. Roc 9.5/14 9:00 41. Maned w/Childn 11.8/18 52. ABC Sunday Night 9:30 3. CBS Sunday Movie 26. NBC Sunday Night 72. Herman's Head 8.5/13 Movie and Lullabyes - -Lies Don't Tell 19.7/31. Movie -Kuffs 12.9/20 89. Flying Blind 5.4/9 10:00 10.4/16 Men 10:30 91. The Edge 4.3/7 7.9/12 WEEK'S AVGS 12.7/20 12.9/21 10.4/17 7.8/12 SSN. TO DATE 12.5/20 13.5/22 11.1/18 RANKING..SHOW [PROGRAM RATING /SHARE] *PREMIERE SOURCE: NIELSEN MEDIA RESEARCH YELLOW TINT IS WINNER OF TIME SLOT

26 Mar 22 1993 Broadcasting & Cable Coming soon: talk radio via PC Computer- delivered programing not yet seen as a threat to over -the -air broadcasting

By Peter Viles

In yet another example of the rapidly changing technological landscape facing broadcasters. one of the world's largest computer networks will soon begin offering a talk radio program that turns powerful desktop computers into interactive radios. While some in the radio industry are monitoring the development with a mix of curiosity and concern, those interviewed for this story did not see the trend as a threat to traditional radio. "To incorporate that technology requires a very sophisticated computer system with a lot of memory." said John Marino. manager. technical regulatory affairs for the National Associ- ation of Broadcasters. "It's really a Malamud in his studio: programs are delivered as digital computer files very expensive technology. and we really think its going to be some years before it gets to the point where its beach. Then it becomes a question of press. going to be widespread." what mix of transmissions you're go- But he said the concept of comput- Still, with powerful computers being to use." er- delivered radio could have much coming more and more common in According to Malamud. Internet wider application. especially because both the workplace and the home. and consists of a series of computer net- of the interactive nature of computers. with computer networks growing and works linking some 14 million people The program will be delivered as a multiplying at a dizzying pace. the in more than 100 countries via tele- digital computer tile, giving potential development bears watching. phone lines and satellites. Of those listeners a great degree of control over "It's really hard to say if it's going people. he estimates that 2 million listening. to be a threat at this stage." Marino have computers capable of turning "We're already finding things you said. "And it may even be that radio computer files into digital audio-es - can do with our radio that you can't do stations will want to take advantage of sentially functioning as speakers or re- with normal radio." he said. "For this kind of thing to distribute their ceivers. "Sound is just another kind of one. you can change the order of the own programs to more listeners." data." he said. "And most modern programing. You can stop it and put it For now, the concept of desktop computers now have a speaker." on hold. And you can go interactive. computer radio is the brainchild of And of those 2 million, Malamud You can do game shows in which ev- Carl Malamud, an Alexandria, Va.- estimates that 75.000 to 150,000 will eryone who's listening is also playing. based entrepreneur who has designed be interested in the program he intends Or we can put a database together of a talk radio program that will debut to air, which will deal with computer who's listening." March 31 on the global computer net- engineering issues. "My first show is Malamud said he is not certain work Internet. Geek of the Week-an interview with whether computer -delivered radio files "Will moving data over a computer a prominent engineer," he said. Mala- will ever pone a threat to traditional network eventually replace moving mud has already sold sponsorships in broadcasters. but he said it will even- data over the airwaves''" Malamud the program, and plans to position it to tually grow as a distribution system. asked. "Well. you're still going to potential advertisers and sponsors as Since news of his plans first broke in a want cheap transistor radios for the an alternative to the computer trade front -page story in The Nos. York

Broadcasting & Cable Mar 22 1993 27 RADIO

Times on March 4, Malamud said he typical listeners will probably listen at has value and use because of its local has been contacted by a handful of work -much in the same fashion that appeal that, with the exception of fair- broadcasters. "There have been a they would now read trade magazines ly general subjects or some education- whole bunch of radio DJ's calling me at work. al matters, 1 don't think it's going to up and wanting to know how they can Bill Steding, a radio broker who have a significant impact on radio lis- do something like this." often turns his attention to the indus- tenership," Steding said. He said that although powerful try's future. observed that the devel- "So I don't know that it applies far computers are becoming more and opment probably doesn't threaten radi- beyond some general educational mat- more common, most of the computers o's basic strength in providing locally ters. But engineering types would his show will reach are located in the produced programing. probably be intrigued enough by the workplace. Malamud said the show's "So much of what radio provides distribution system to try it."

Capcities/ABC doubles up in Atlanta Seeking country dominance, company to buy half of NewCity combo for $19 million

By Peter Viles per year in a market where radio reve- Norm Schrutt, who currently man- nues are estimated at $100 million to ages a group of ABC stations, in- Capcities/ABC joined the duopoly $110 million. cluding the Atlanta stations. will game last week, spending some "It's just a natural duopoly, and it manage the new station. Schrutt said $19 million for the more attrac- gives us the country franchise in At- that no final decisions have been tive half of NewCity Communica- lanta," said Arcara. made on whether to combine the tion's FM -FM country combination, "It's tough to sell that station, but I sales departments. He said that all which will become ABC's second FM think its going to he a good deal for three stations will eventually be op- station in Atlanta. ABC and a good deal for us if we're erated out of the same facility, but The purchase gives ABC three sep- successful in selling the other half at a that they will maintain their separate. arate country stations in the market, good price." said NewCity President competing formats. and should enable it to dominate the Dick Ferguson. He would not say Both of the FM stations program country format in Atlanta. It also what he considers a good price for mainstream, current- intensive country marks ABC's first move to take ad- WYAI. formats, with ABC's WKHX(FM) tend- vantage of new rules allowing owner- "What ABC is doing is buying the ing to be slightly more contemporary. ship of two FM stations in a market. ratings. the radio station. the format. ABC's AM station programs Satellite This is the first deal we found that everything." Ferguson said. "So what Music Network's "Real Country," made sense for us," said Jim Arcara, we're now selling is a raw frequency. which consists of country classics tar- president of Capcities /ABC's radio a place to broadcast in Atlanta." geting older listeners. group. "But there will be others." ABC, which already owns WKHX- AM-FM in Atlanta, agreed to buy New - City's WYAY(FM) Gainesville, Ga. The station is now half of NewCity's San Diego gets a duopoly unique FM -FM simulcast -with WYAI dens Broadcasting last week sold its remaining stations, KKLQ -AM -FM (FM) LaGrange, Ga. Together the sta- San Diego, to Par Broadcasting, owner of KGMG(AM)- KIOZ-FM San tions blanket much of the sprawling Diego, for $13 million, giving Par the first duopoly operation there. Con- Atlanta market. The arrangement was temporary- hits -radio -formatted KKLQ -FM and album- oriented -rock station legal before the new duopoly rules be- KIOZ -FM carry 3.2 and 3.1 shares, respectively, according to Arbitron's fall cause the two signals do not overlap. 1992 survey. NewCity. which had previously an- Gary Edens, who was president of the radio division of the former nounced plans to sell both stations and broadcasting and publishing company Harte -Hanks Communications, concentrate its resources in other mar- started Edens Broadcasting in 1984 with the purchase of seven Harte- kets. is now seeking a buyer for WYAI, Hanks radio stations for roughly $43 million. He sold stations in Rich- said broker Charles Giddens of Media mond, Va., and St. Petersburg, Fla., last year for a combined $24 million; Venture Partners. which is represent- his sale of KOY -AM -FM Phoenix last year for $7 million set up the first ing NewCity. duopoly operation there as well. Since the FCC raised the ownership If approved by the FCC. the deal caps last year, "either you can be Jonah or the whale," Edens said. He will give ABC a 13.8 share of the continues to run the Phoenix stations and will serve as a consultant for Atlanta market- WKHX(FM) drew an the San Diego combos. 8.7 share in the fall 1992 Arbitron Par Broadcasting General Manager Steve Jacobs, a former radio survey (12 -plus, total week). while operator himself, said that popular belief to the contrary, "the CHR format WYAY drew a 5.1. (wYAI received a isn't dead," and that the stations would make for a solid combination. Kalil 1.3.) Total billings for the new ABC & Co. brokered the sale. JG combo were estimated at $16 million

28 Mar 22 1993 Broadcasting & Cable BROADCASTING8xCABLE

By John Gallagher purchase from Gillett for $163 million as part of the reorganization. The The purchase of wwoR -Ty Secau- WWOR -TV acquisition, Pinelands' only cus, N.J. (New York), by BHC station, allowed Hearst and A.H. Belo Communications and its majority to move up a slot to 15 and 16. re- shareholder Chris -Craft Industries spectively. Inc. from Pinelands accounted for Pulitzer Broadcasting, with pur- the largest increase in audience chases in Orlando and Des penetration by any group in EMoines, makes the list for the first BROADCASTING & CABLE'S exclu- time at 17. An acquisition by sive list of this year's top 25 Providence Journal moved it from group owners, ranked according 20 to 19. Hubbard Broadcasting is to percentage of television homes another newcomer to the list, at reached. Even though Chris -Craft number 21, even though it made increased its reach from last year's no acquisitions. BROADCASTING & 10.78% to 18.195 %, its ranking re- CABLE now includes satellite sta- mained seven because of the large gap tions in the reach calculations (they in audience share betweeen the top six count for 50% of the market). groups and the rest. TV stations are listed by call letters. Capital Cities/ABC, CBS and NBC ADI city, channel, affilation and ADI also kept their number one, two and rank/ percentage penetration, accord- three rankings with their owned and ly HSN Communications, which ing to Arbitron's 1992 -93 estimated operated stations, and Tribune Broad- changed its name after spinning off market and ADI household figures. casting remained at number four. HSN Inc.), last year's number five, at UHF stations are computed with a Fox Broadcasting increased its six. 50% reduction in coverage as per FCC share by more than a full percentage SCI Television, which took control rules. The number in parentheses after point, jumping from six to five in of six of the nine former Gillett Hold- the group name is last year's rank; a rank, with its $60 million purchase of ings stations through a reorganization dagger (t) denotes a satellite station WATL(TV) Atlanta from Renaissance plan, takes Gillett's number 12 spot. and double dagger ($) denotes an ac- Communications in February. placing That ranking includes WTVT(TV) Tam- quired station, pending approval by Silver King Communications (former- pa. Fla., which SCI is proposing to the FCC.

WMAO -1V Chicago Ch.5 0 NBC 0 3/316% 1. CITIES /ABC (1) D 6. SILVER KING CAPITAL WR(-TV Washington 0 Ch.4 (3 NBC 0 7/1.95% °i,) (8 stations '23.81 WIYJ(TV) Miami 0 Ch.4 NBC 0 IS /1.4% COMMUNICATIONS (5) KCNC -N Denver o Ch.4 0 NBC 0 21/1.11% WABC-TV New York U Ch.? u ABC Li 1/7.29% (Formerly HSN Communications) KAB( -TV Los Angeln 0 Ch.7 0 ABC 0 2/5.35% (12 stations /18.605 %) WLS.N Chicago 0 Chi 0 ABC 0 3ß.26% 1/3.645% WPVI.TV Philodelphio 0 (h.6 O AK O 4ß.87S( 4. TRIBUNE WHSE(TV) Newark, N.J. (New York) 01.680 Ind. 0 tWHSI(TV) Smithtown New York), N.Y. 0 Ch.67 Ind. 0 1/3.645% KGO -TV on Frondsco Chi 0 AK 0 5ß.41S4 BROADCASTING (4) KHS((TY) (Las Angeles), Calif. Ch.46 0 2/2.675vó KTRK -TV Houston 0 CÆ.13 0 ABC 01I /I58% Ontario 0 lad. °0) (7 stations.. 19.57 Aurora (Chicago), Ill. Ch.60 led. 3/1.63% WTVD(TV) Raleigh-Durham, N.C. 0 C11.11 0 AB( 32/.81% WEHS(TY) 0 0 0 WHSP(TV) Vineland, N.J. (Philadelphia) 0 lad. 4/1.435% KFSN -N Fresno, (olif. 0 0.30 0 ABC o 59/.24% WPII((TY¡ New York u Ch.I I 0 Ind. 0 1/7.29'4 Ch.65 0 0 (Boston), Mass. KTLA(TV) Los Angeles 0 Ch.5 Ind. 0 2IS.35% WHSH(TV) Marlborough 0 OEM Ind. 0 6/1.145% KHSK(TV) Irving -Fort Worth), Tes. Cb.49 Ind. 8/.9754 WGN -TV Chicago o Ch.9 0 Ind. 0 3/3.26% (Dallas 0 0 KHSH(TV) Tee. Ch.67 0 Ind. 0 11/.79rÆ 2. CBS (2) WPHL -N Philadelphia 0 0.17 0 Ind. 0 4/1.435'4 Alvin (Houston), 0 WGNK(TV) Atlanta 0 Ch.46 0 Ind. 0 101.8rÁ WOHS(1Y) Cleveland o Ch.61 0 Ind. 0 121.765% (7 stations/22.1%1 KWGN -N Denver Ch.2 o Ind. 0 21/1.11% WYHS(1V) Miami 0 0.69 0 Ind. 0 15/.7% WBHS(TY) Tampa 0 Ch.50 Ind. 0 167.68rá W(BS -TV New York 0 Ch.2 0 CBS 0 10.29% WGNO(TV) New Orleans O 0.26 o Ind. 0 40/.325% 0 WHSW(TV) Baltimore Ch.24 0 Ind. 0 22/325'6 KCBS -N Los Angeles 0 Ch.? 0 CBS 0 2/5.35% WBBM -N Chicago 0 (h.2 0 CBS o 3/3.26ró WCAU -TV Philadelphia 0 Ch.10 O CBS 0 4ß.87'ó 5. FOX (6) WC(O.TV Minneapolis -St. Paul O (11.4 0 (8S 0 13/1.51'ó (8 stations /19.42 %) 7. CHRIS -CRAFT /UNITED W(IK(TY) Miami 0 01.6 0 CBS 0 15/1.4% WNYW(NI New York :J Ch.5 ii Fox iJ I/7.29'Æ WFRV -TV Green Bay. Wis. 0 Ch.5 0 CBS 0 65l.42'ó TELEVISION (7) K11V(TV) Los Angeles o Chit 0 Fox 0 2/5.35% (8 stations /18.195 %) WFLD(N) Chicago 0 Ch.32 O Fox 0 3/1.63% 3. NBC (3) WRG(iY Washington 0 (11.5 Foe 07/1.95'6 WWOR -N Secaucus, N.J. New York) 0 Ch.9 0 Ind. 0 1/7.29% KDAF(19) Dallas D Ch.33 Foe 0 8/.97% Angeles 0 (h.13 0 (6 stations/20.36 %) KCOP(TV) Los lad. 2/5.35% TWATL(1V) Atlanta 1136 Fon 101.8% KBNK -N Son Francisco 0 (h.44 0 led. 0 5/1.205% WNBC -TV New York 0 Ch.4 NBC 1/7.29Çó KRIV(TY) Houston 0 Ch.26 Fon 11/.79% KMSP -N Minneapolis 0 Ch.9 O Ind. 0 13/1.51% KNBC -N Los Angeln Ch.4 0 NBC 0 2/5.35Çó KSTU(TV) Salt Lake City Ch.13 0 Fox O 41/.64% KUTP(N) Phoenix Ch.4S 0 Ind. 0 20/.56'6

Broadcasting & Cable Mar 22 1993 29 TOP 25 TV GROUPS

XPTVITV) Portland, Ore, ri (h.12 O Ind. 0 261.96% KFTV(TV) Hanford (Fresno-Visalia), Calif. (h.21 Uni. KVUE -TV Austin, Tex. 0 Ch. 24 o ABC 0 66/.21% KMOL -TV San Antonio, Tea. Ch.4 0 NBC 0 36/.68% 56I.245%

KTVXIN Salt Lake City i Ch.4 ABC 0 41/.64% 9. GANNETT 10. GROUP W (10) (5 stations/9.85 %) 8. UNIVISION (Spanish) (8) BROADCASTING (9) KYW-1V Philadelphia 0 (9 stations /10.62 %) (10 stations /10.335 %) (6.3 NBC O 4/2.87% KPIX(TV) San Francisco 0 (6.5 0 CBS 0 5/2.41% WXTV(TV) Paterson, N.J. (New York) 0 Ch.41 0 Uni. 0 1/3.645% WLVI -TV Cambridge (Boston), Mass. 0 (6.56 Ind. 0 6/1.145% WBZ -TV Boston 0 (6.4 0 NBC 0 6/2.29% KMEX -TV Los Angeles 0 (h.34 0 Uni. 0 2/2.67554 WUSA(TV) Washington 0 Ch.9 0 (BS 0 7/1.9554 KDKA -TV Pittsburgh 0 (h.2 0 (BS 0 17/1.235* KDTV(TV) Francisco Son 0 Ch.14 Uni. 0 5/1.205% WXIA -TV Atlanta Ch.11 0 NBC 0 10/1.6% WJZ -TV Baltimore Ch.13 0 ABC 0 22/1.05% KUVN(TV) Garland (Dollar -Fon Worth), Ta. D (6.23 0 Uni. 0 KARE(TV) Minneapolis 0 all 0 NBC 013/1.51% 81.97% KPNX -TV Meso (Phoenix), Ariz. 0 0.12 0 NBC 0 20/1.12% WLTV(TV) Miami Ch.23 0 0 Uni. 15/.1% KUSA -TV Denver 0 Ch.9 0 ABC O 21/1.11% 11. TELEMUNDO KTVW -TV Phoenix 0 Ch.33 0 Uni. 0 20/.56% KOCO 1V Oklahoma City 0 (6.5 0 ABC D 45/.61% KWEX -P/ San Antonio, Ch.41 0 Ta. Uni. 36/.34% WFMY-TV Greensboro, N.C. O (h.2 0 CBS 0 48/37% GROUP (Spanish) (11) KLUZ -TV Albuquerque, N.M. 0 Ch.41 0 0 51/.28% Uni. WTLV(TV) Jacksonville, Fla. 0 (6.12 0 NBC O 54/.51% (6 stations/9.355 %)

WNJU(TV) Linden, ti New York) 0 (h.47 0 Tel. 1/3.645% KVEA(TV) Corona (Los Angeles), Calif. O (h.52 0 Tel 0 2 /2.675% KSTS(TV) San Jose, Calif. 0 Ch.48 Tel. 5/1.205% KTMD(TV) Galveston (Houston), Ta. Ch.48 0 Tel. 0 11/.79% WSCV(TV) Fort Lauderdale- Miami, Flo. 0 Ch.51 Tel. 15/.7% KVDA)TV San Antonio, Tex. 7 (6.60 0 Tel. 36/.34%

WHAT'S THE 12. SCI TELEVISION (7 stations /8.815 %)

WSBK -TV Boston 0 (h.38 0 Ind. 0 6/1.145% WJBK -TV Detroit 0 Ch.2 0 CBS 9/1.86% COMMUNICATIONS WORLD WAGA -TV Atlanta 0 Ch.5 0 CBS 0 10/1.6% WJW -TV Cleveland 0 (h.8 0 CBS 0 12/1.53% twTVT(1V) Tampa u Ch.13 0 CBS 0 16/1.36% KNSD(TV) San Diego 0 (h.39 0 NBC 0 25/.49% COMING TO? WITl -TV Milwaukee 0 (h.6 0 CBS 0 28/.8354 13. SCRIPPS HOWARD (13) (10 stations/8.645 %)

WXYZ -TV Detroit 0 (h.7 0 ABC 0 9/1.86% WEWS(TY) Cleveland (h.5 0 ABC 0 12/1.53% WFTS(TV) Tampa (h.28 0 Fox 0 16/.68% KNXV -TV Phoenix 0.15 0 Fa 0 20/.56% WMAR-TV Baltimore 0 (6.2 0 NBC D 22/1.05% KSHB -TV Kansas City, Mo. 0 Ch.41 0 Fa 0 281.415% WCPO -TV Cincinnati 0 (h.9 0 CBS 0 31/.82% WMC -TV Memphis O (h.5 0 NBC 0 421.64% WPTV(P1) West Palm Beach, Fla. D Ch.5 0 NBC 0 451.61% KJRH(TV) Tulsa, Okla. Ch.2 0 NBC 0 59/.48%

14. COX ENTERPRISES (14) (7 stations /8.56 %)

KTVU(TV) Oakland (San Francisco), Calif. u Ch.2 n Fox LI 5/2.41% WKBD(TV) Detroit 0 (6.50 0 Fox 0 9/.93% WSB -TV Atlanta 0 Ch.2 0 ABC 0 10/1.6% WPXI(TV) Pittsburgh 0 0.1l 0 NBC 017/1.23% Communications companies turn to GFC because they know our staff of WFTV(TY) Orlando, Fla. 0 (6.9 0 ABC O 23/1.03% experienced and responsive professionals can accommodate acquisition WSOC -TV Charlotte, N.C. 0 0.9 0 ABC 0 30/.82% WHIO -TV Dayton, Ohio 0 Ch.7 0 CBS O 53/.54% and recapitalization financing.

Through the years, GFC has earned a reputation for superior industry 15. HEARST knowledge, flexible structures and competitive rates in an atmosphere of outstanding customer service. BROADCASTING (16) (6 stations/6.77%) If you're wondering where in the world to find reliable communications WCVB -TV Boston 0 0.5 0 ABC 0 6/2.29% financing, call WTAE -TV Pittsburgh 0 (6.4 0 ABC 0 17/1.2354 WBAL -TV Baltimore 0 Chi! 0 CBS 0 22/1.05% Matt Breyne Jeff Kilrea KMBC -TV Kansas City, Mo. 0 0.9 0 ABC 0 28/.83% WISH-TV Milwaukee 0 Ch.12 0 ABC 0 29/.83% (312) 855 -1638 Chicago, Illinois WDTN(TV) Dayton, Ohio 0 Ch.2 0 ABC 53/.54%

16. A.H. BELO (17) (5 stations/5.83 %)

GF[ WFAA-TV Dallas 0 Ch.8 ABC o 8/1.94% Greyhound Financial Corporation KHOU -TV Houston 0 Oil 0 CBS O 11/1.58% KXTV(TV) Sacramento, Calif. 0 Chill 0 (BS 0 19/1.16% Dial Tower Dial Corporate Center Phoenix, Arizona 85077 WVEC-TV Hampton- Norfolk, Va. O Ch.13 0 ABC 0 391.66%

30 Mar 22 1993 Broadcasting & Cable TOP 25 TV GROUPS

-TV Washington 0 Ch.20 0 Ind. 0 7/.975rá KON(N) Tulsa, Okla. i (h.6 O CBS 0 58/.49`6 station KKTO(TV) Santa Fe, N.M., currently dark, is scheduled to WDCA 0 replace KGSW -IV at end of March os KASA -TV. " Acrording to 1010(TV) Fort Worth (Dallas), Tea. 0 0.21 0 Ind. 8/.97rÆ O 0 11 /.79rÆ 17. PULITZER Nielsen, September 1992. "'KMSB programs KTTU -TV Tucson under KTXH(TV) Houston D 0.20 hid. LMA agreement; if counted, this would increase Providence Journal to WIFL -N Raleigh -Durham, N.C. (11.22 0 Fox 32L405`Æ BROADCASTING 5.45.5% total coverage. KRRT(TV) Kerrville (San Antonio), Tex. 0 (b.35 0 Fox 0 36/.34`6 (10 stations /5.505 %)

1WESH(TV) Daytona Beach (Orlando), Fla. , I (h.2 0 NB( U 20. GREAT AMERICAN (19) 23/1.03'6 (6 stations/5.26 %) WYFF-N Greenville, S.C. 0 Ch.4 0 NBC 0 35/.7254 23. POST-NEWSWEEK (22) WTSP(TV) St. Petersburg, Fla. 0 WO 0 ABC 0 16/1.36`6 WDSU -N New Orleans 0 Ch.6 0 NBC 0 40/.65`6 (4 stations/4.77 %) KTSP -1V Phoenix 0 (h.10 0 CBS 0 20/1.12`6 WGAL(TV) Lancaster (Harrisburg), Po. 0 0.8 U NBC O 441.61ó Detroit U (h.4 0 NBC 0 9/1.86ír WDAF -TV Kansas City, Mo. 0 Ch.4 0 NBC 0 28/.83`6 WDIV(TV) WLKY -TV Louisville, Ky. 0 01.32 0 CBS 0 47/.295rÆ 0 0 ABC 0 15 /1.4rí7 WKR( -IV Cincinnati 0 Ch. 12 0 ABC 0 31/.82`6 WPLG(TV) Miami 0.10 WXII(TV) Winston -Solem, N.C. 0 Ch.12 0 NBC 0 48/.57ró Conn. O (h.3 CBS 0 24/14; WGHP-TV High Point (Greensboro- Winston -Salem), N.C. 0 0.8 0 WFSB(TY) Hartford, 0 KOAT-N Albuquerque, N.M. 0 Ch./ 0 ABC 0 51 /.56rÆ Fla. u Ch.4 (BS D 54/.514; ABC 0 48/.57% WJXT(TV) Jacksonville, 0 MKVIO.N Carlsbad (Albuquerque), N.M. O Ch.6 0 ABC 0 51 /.28'6 WBRC -N Birmingham, Ala. 0 Ch.6 u ABC 0 49/.56`ó WK((I(TV) Des Moines, Iowa u Ch.8 u CBS U 70/.4'ó KEPI(TV) Omaha, Neb. 0 (h.7 0 ABC 0 73/.39ró 21. HUBBARD 24. LIN BROADCASTING (23) 18. DISNEY (18) BROADCASTING (7 stations/4.745 %) (1 station/5.35 %) (9 stations/5.09 %) KKAS -TV Fort Worth- Dolles, Tex. 0 (h.5 0 NBC D 8/1.94ró O KCAL(M) Los Angeles 0 0.9 Ind. 0 2/5.35`6 KSTP -TV St. Paul (Minneapolis), Minn. 0 0.5 0 ABC 13l1.51'ó WISH -TV Indianapolis 0 (h.8 0 CBS 0 27I.95`ó TRSAX(TV) Alexandria (Minneapolis), Minn. 0 Ch.42 0 AB( 0 WOOD(TV) Grand Rapids, Mich. 0 (h.8 0 NBC 0 37/.67'A 19. PROVIDENCE 13/.755`6 WAVY(TV) Portsmouth (Hampton -Norfolk), Vo. 0 ß.1O 0 NBC 0 jKRWF(Th ) Redwood Falls (Minneapolis), Minn. a (h.43 0 ABC 0 39/.66`Æ JOURNAL (20) 13/.755% KXAN -N Austin, Tex. 0 Ch.36 0 NBC 0 66/.21ró 0 (h.44 O 0 (9 stations/5.28 %) 1VTOG(TV) St. Petersburg, Fla. Ind. 16/.68rÆ WAND(TY) Dr-rater, III.O (11.17 O ABC 0 74/.19`ó KOB -TV Albuquerque, N.M. 0 (h.4 0 NBC D 51/.56'6 WANE -TV Fort Woyne, Ind. 0 0.15 0 CBS U 101 /.125ró KING-TV Seattle 0 0.5 u NBC 0 14 /1.51ró tKOBF(TV) Farmington (Albuquerque), N.M. 0 (h.12 O NBC 0 KGW -TV Portland, Ore. Ch.8 0 NBC 0 26/.96`6 51/.28% WCNC -TV Charlotte, N.C. O 0136 0 NBC O 30/.41`6 TROBR(TY) Roswell (Albuquerque), N.M. 0 0.8 0 NBC 0 S1 l.28`ó O WHAS -N Louisville, Ky. O 0.11 D CBS 471.59'% WDIO -TV Duluth, Minn. 0 (h.lo 0 ABC 0 125/.I8`ó 25. GAYLORD (24) 'NASA -N Albuquerque, N.M. 0 (h.2 0 Fox 0 51 /.56r6 fWIRT(TV) Hibbing (Duluth), Minn. 0 Ch.13 U ABC 0 125/.09'6 "KHNL(TV) Honolulu 0 Ch.13 U Fox 70/.39ró (4 stations /4.655 %) 0 Ind. 0 Ch.11 D 79/.35`6 "'KMSB(TV) Nogales (Tucson), Ariz. (21) KIVT(TV) Fort Worth-Dallas, Tex. D Ch.11 0 Ind. 0 8/1.94`6 Wash. D (h.2 O CBS 0 8O/.34`ó 22. PARAMOUNT KREM -N Spokane, KHN(TV) Houston (h.39 Ind. 0 11l.79`Æ Idaho u (h.7 NBC 1331.11`6 (6 stations/4.915%) KNB(N) Boise, KS1W(TV) Tacoma (Seattle), Wash. 0 Ch.l l 0 Ind. 0 14/1.51`6

'Currently operating as UHF station KGSW -N; recently acquired VHF WTXF(TV) Philadelphia 0 Ch.29 0 Fox 0 4/1.435'% WV1V(TV) Milwaukee 0 0.18 0 Ind. 0 29/.415'6

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But we don't mind at all if you copy a copy on a Xerox copier. Because you'll continue to get what you're actually asking for. In fact, we prefer it. Because the Xerox trademark should And not an inferior copy. only identify products made by us. Like Xerox copiers and Xerox printing systems. As a trademark, the term Xerox should always be used as an Xerox adjective, followed by a noun. And it is never used as a verb. Of course, helping us protect our trademark also helps you. The Document Company

n. [ v C UNA CORPOLCION o fßc, r 11M s Comm,. m.s r myer. rn.n.., wm.., wcarol Broadcasting & Cable Mar 22 1993 31 ABC's ad time is money...literally Advertising-for-stock swap in the works with several small companies; ABC TV network expected to receive most use by `investees'

By Geoffrey Foisie five years in duration, with an exit Smaller companies, Cain pointed out, occurring through a public offering of typically have difficulty raising capital In the next few weeks, Capital Ci- stock, a refinancing or some other for ongoing operating expenses such ties/ABC will probably announce means. as marketing. an investment in one or more The second stage of the negotiation For Capital Cities, The unusual ar- growing companies. The consider- would probably occur during the sub- rangement could help make good use ation paid for those securities will be sequent 12 months, as the investee of inventory that is less in demand. advertising time on some or all of the company negotiates an equivalent val- Cain said the advertising- for -securities company's various media properties, ue in advertising inventory from Cap- swap might also help bring in advertis- including the ABC Television Net- cities/ABC. Cain said he doubts there ers that would not otherwise be using work, the owned stations, ESPN and will be much dispute about the value the media. especially network televi- ABC Radio. In a sense, Capcities/ of the inventory in that negotiation. sion, which is expected to be the cor- ABC will bet its own money on the although the agreement requires the nerstone of the strategy. idea that advertising benefits advertis- investee to work with an advertising A more recent predecessor began ers. by taking an equity stake in those agency: "I think the agency is going several months before the Capcities/ advertisers. to know pretty much where they ABC project when ABRY Communi- The unit undertaking this project at should be.... There is some art to it, cations began an advertising- for -stock Capcities/ABC is a one -person opera- but it is not insurmountable." The in- swap at the local level (BROADCAST- tion-George Cain, senior vice presi- vestee. said Cain. could buy in either ING, Jan. I I). Managing partner An- dent of the ABC Television Network. the upfront or scatter market and drew Banks said the company is close Cain, as president of the relatively would be treated like other advertis- to several additional investments. He new unit, Capital Cities Capital, re- ers. and partner Royce Yudkoff both for- ports to Phillip J. Meek, senior vice For the investee, a benefit of this mer management consultants with president, Capital Cities /ABC, and relatively unusual deal is the ability to Bain & Co., have been active advising president, publishing group. Potential afford a large marketing budget. the management of the investees. "investee" advertisers are being scouted by William Sword & Co., an investment bank based in Princeton. CNBC yanks public offering show N.J. Capital Cities Capital has a two - A t the 11th hour last week, CNBC pulled paid programing that was stage negotiation process, with the intended to showcase new public companies. Late Wednesday the first serving to establish how much of cable network decided that the half -hour show, Emerging Public Compa- the investee's securities it will provide nies, which was advertised in national media as beginning last Saturday, to Capcities /ABC. Cain said the typi- did not meet its standards. A spokesman for the network said there were cal deal would find Capital Cities ob- several problems with the show, including the fact that a stock symbol of taining a 15% to 25% stake, which the companies being promoted appeared in the upper right hand of the would be worth $5 million to $20 mil- screen: "That, we decided, was bordering on touting." lion. An advertising source said Capi- The spokesman added that CNBC was reviewing its entire relationship tal Cities has suggested its stake be in with the producer, The Hastings Group. The Fort Lauderdale, Fla. -based the form of a 5% preferred stock with producer already has one show on the network, The Franchise Show- warrants to buy common stock. The case, and has a third, Today's Bride, in the works. One of its founders, source said the investee would have to Jim Nesbitt, had been an NBC sports producer. buy out Capital Cities no later than the Ironically, one of the companies to be profiled on the first show was a 10th year, and offer it at least one seat media - related technology firm, First Pacific Networks, which has dev- on its board of directors. Cain said he loped a digital switching technology allowing video, telephone and other expects the company's investments signals to share the same wire. GF would likely range between two and

32 Mar 22 1993 Broadcasting & Cable CLOSED!

This week's tabulation of station and system sales ($250,000 and above) KHFI- FM,Austin, WYAY(FM) Gainesville, Ga. (Atlan- Texas from the Rusk ta) Sold by NewCity Communica- Proposed station trades Jones II, tions to Capital Cities /ABC for $19 By dollar volume and number of sales Corporation, John million (see p. 28). WYAY has country President, to Clear Chan- format on 106.7 mhz with 99 kw and This week: nel Communications, Inc., antenna 1,400 feet. Broker: Media Venture Partners. AM's $1,519,000 D 4 L. Lowry Mays, President FM's o $27,893,186 o 12 KKLQ-AM -FM San Diego Sold by and Chief Executive Edens Broadcasting to Par Broadcast- AM -FM's $18,100,000 0 6 Officer. (see p. ing for $13 million box, 28). TV's $75,000 D 1 KKLQ(AM) is fulltimer with CHR for- Total $47,587,186 D 23 mat on 600 khz with 5 kw. KKLQ -FM Charles E. Giddens has CHR format on 106.5 mhz with So far in 1993: and 7.4 kw and antenna 1,074 feet. Bro- AM's $9,700,404 D 42 Randall E. Jeffery ker: Kalil & Co. FM's $128,192,934 u 67 Brokers WWMG(FM) Charlotte, N.C. Sold AM -FM's o 0 50 by Voyager Communications Group to $220,050,200 The Dalton Group for $4.5 million. TV's $257,114,866 14 Providing the Broadcast Indus- Seller is headed by Jack McCarthy Total $615,058,404 173 try with Brokerage Services and Venters and Carl owns three For 1992 total see Feb. 1. 1993 BROADCASTING. Based Strictly on Integrity, AM's and seven FM's in North and Discretion and Solutions. South Carolina. Buyer is headed by Joyner Radio to Mid -West Manage- Bill Dalton who also owns WGRR(FMI ment Inc. for $1.6 million. Seller is Cincinnati. WWMG has Motown. headed by David Weil and is also li- BRIAN E. COBB beach music format on 96.1 mhz with censee of one AM and two FM's. CHARLES E. GIDDENS 100 kw and antenna 1.738 feet. Bro- Buyer is subsidiary of Mid -West 703 -827 -2727 ker: Kalil & Co. Family Stations. headed by William RANDALL E. JEFFERY Walker. and is licensee of eight AM's WGCB -AM -FM Red Lion, Pa. Sold RANDALL E. JEFFERY, JR. and nine FM's. including WTDYIAMI- by Red Lion Broadcasting Co. Inc. to 407-295-2572 WMGNIFM) Madison. Wis. w»o has Thomas Harvey Moffit Sr. for $2.825 hot AC format on 94.1 mhz with 50 ELLIOT B. EVERS million. Seller is headed by John H. kw and antenna 492 feet. Broker: Me- 415 -391 -4877 Norris who also has interests in WGCB - dia Venture Partners. TVFM Red Lion, Pa. Buyer owns GEORGE I. OTWELL 100% of stock of licensees of WTLN- WOSO(AMI San Juan, P.R. Sold by 404 -978 -1294 AM-FM Apopka. Fla.. and WVCH(AM) MCO Industries Inc. to Sherman Broadcasting Corp. for $1.2 million. Chester. Pa. WGCB has religious for- RADIO and TELEVISION mat on 1440 khz with I kw day. Seller is headed by John M. McCo- BROKERAGE APPRAISALS WBCB -FM has religious format on 96. I mas and has no other broadcast inter- mhz with 50 kw and antenna 500 feet. ests. Buyer is headed by Sherman C. Wildman and has no other broadcast KJUL(FM) North Las Vegas, Nev. interests. woso is fulltimer with news- Sold by Carrigan Communications talk format on 1030 khz with IO kw. Inc. to Eight Chiefs Inc. for $1.7 mil- LU lion. Sale of station last year for $3.2 KID -AM -FM Idaho Falls, Idaho. million did not close. Seller is headed Sold by Simons Family Inc. to Fox by Debra Carrigan and has no other Communications Corp. for $700,000. broadcast interests. Buyer is headed Seller is headed by G. Craig Hanson MEDIA VENTURE by Arthur A. Mobley who also has and has interests in two AM's and two interests in KMJK(FM) Buckeye. Ariz. FM's. Buyer is headed by James W. PARTNERS Radio owner Ragan Henry plans to Fox and Su Fox. who also own Kwl- acquire 12.5% interest in station. KJUL KIAM)- KPKY(FM) Pocatello, Idaho. KI- WASHINGTON, DC has nostalgia format on 104.3 mhz D(AM) has news -talk format on 590 ORLANDO SAN FRANCISCO with 100 kw and antenna 1.181 feet. khz with 5 kw day and I kw night. WJJO(FM) Madison, Wis. Sold by KID -FM has light AC format on 96.1

Broadcasting & Cable Mar 22 1993 33 BUSINESS

mhz with 100 kw and antenna 1.500 has country format on 107. I mhz with vices Group Inc.. ft. 2.3 kw and antenna 370 feet. WIYQ(FM) Ebensburg, Pa. Sold by WLTP(AM)- WNUS(FM) Belpre, Ohio O WBEC -AM -FM Pittsfield, Mass. Cambria County Broadcasting Co. Sold by TR Broadcasting Inc. to Sold by Robert J. Maccini, receiver Inc. to Tele -Media Broadcasting Co. WNUS Inc. for $575.000. Seller is for Citicom Radio of Pittsfield Inc.. to of Johnstown -Altoona for $450,000. headed by John Reynolds and Joel Aritaur Communications Inc. for Seller is headed by Cary H. Simpson Thrope and has no other broadcast in- $500,000. Seller is media broker with and has interests in five AM's and four terests. Buyer is headed by William no other broadcast interests. Buyer is FM's. Buyer is headed by Robert E. E. Benns Ill. Benns is 66% sharehold- headed by Joseph Gallagher and Wil- Tudek,'and has no other broadcast in- er of licensee of WDMxIFM) Vienna, liam Collatos. Collatos has nonattribu- terests. WIYQ has oldies format on W.Va. WLTP is fulltimer with country table interests in radio group Saga 99. I mhz with 50 kw and ant. 500 ft. format on 1450 khz with I kw. WNUS Communications. Broker: Media Ser- Broker: Satterfield & Perry. Cable's brave new world: a TV battlefield New report says technology's two -edged sword will cost some MSO's their subscribers; predicts success for both direct-broadcast satellite and telco overbuilds By Geoffrey Foisie products and that their battle for cus- ion the cable television industry could tomers will be fought primarily on face competition in areas comprising Anew analysis of cable televi- pricing. up to 60 million homes passed by the sion's future argues that MSO's Why would the telephone compa- end of the decade," it said. will not all benefit from digital nies be more likely to build new sys- In areas where an MSO faced direct compression and other new technol- tems than to buy existing cable sys- competition, its subscriber base would ogy. Issued by three analysts at the tems outside their service areas? decline "by as much as 2 % -7% per investment banking firm of Wasser- MacDonald said the answer, in short. year," said the report. Cable's com- stein Parella Securities. the report pre- is that "it is cheaper." The Wasser- petitors could make inroads on its sub- dicts that the same technology will stein Parella model predicts that tele- scriber base because they would price lead to successful overbuilding of ca- phone companies could achieve a similar "standard service package" ble systems by both the telephone roughly 32% penetration of their (basic service plus one premium ser- companies and DBS. thereby lowering available subscriber base within five vice) at a discount of 20% initially. the value of some cable companies. years of operation, spending roughly The report concludes the MSO's debt $1.100 per subscriber. For DBS the Price wars a possibility and equity securities do not currently investment would be roughly $900 per MacDonald acknowledged the dis- reflect the variation in fortunes among sub. assuming a customer base of five counting could become a pricing war: MSO's and that price volatility in million. "There is a long history of predatory those securities is a near -term likeli- "We believe that Hughes' DirectTv pricing in capital intensive industries hood. and early telephone company over- such as currently exists in the airline The 120-page report. "The Cable builds will succeed and, therefore. be- industry. If you get into a situation Television Industry: New Technol- come a beacon for other competitors like that it can be mutually suicidal." ogies. New Opportunities and New to follow," said the report. The report The competing video distributors Competition." was written by Richard assumes DBS would be "fully func- would be tempted to build basic num- Bilotti Jr.. Drew Hanson and Richard tional" by 1995, and that telephone bers, since "pay- per -view programing J. MacDonald. They argue that the video delivery systems, using fiber -to- will be a potential bonanza which is three competitors-cable. telco's and the -curb technology, picking up steam linked to basic subscribers." DBS -will end up offering similar at the end of the decade. "In our opin- The Wasserstein Parella model said that for the cable industry as a whole. pay -per -view revenue will increase at Cable and the two fs: a 36.6% average annual rate through the year 2000. That growth. said the A view of TV operations in the year 2000 report. will come almost entirely from movies. rather than events. Telco Cable DBS The report predicted that 71% of the Homes passed 31,000,000 98,940,000 21,010,000' cable universe will have digital con- Subscribers 10,089,312 59,050,000 5,622,191 vertors by 2000 and that an average system with Total revenue $4,840.000,000 $38,474,000,000 $3,098,200,000 digital compression will be able to deliver 10 -25 movies Total cash flow $1,977,500,000 $17,627,000,000 $1,293,600,000E (typically two hours in length) on a stag- `DBS homes passed based on the assumption that DBS would be an actively gered schedule of every 15 minutes. marketed business only in limited areas. Estimates .from Gra,uche.ster Securities with selections changing every 4 -5 and Wasserstein Parella Securities. weeks.

34 Mar 221993 Broadcasting Cable BUSINESS

The expanded movie offerings will, ing "another 10% by 1995." nies. said the three analysts. encourage the Related to the question of competi- "During the next 12 to 24 months. average addressable cable subscriber tion is the question of technological we expect that the market valuations to go from a movie buy rate of roughly investment. Cable operators that pro- of cable television fixed income secu- one movie per Live months in 1992 to vide digital compression were estimat- rities and equities will go through sev- more than four films per month by the ed to have added roughly $300 per sub eral cycles. It is probable that inves- end of the decade. of value, those providing a PCS ser- tors will be buffeted by conflicting Some of PPV's growth will come at vice roughly $100 of present value. announcements of new strategies by the expense of pay services. said the Because different operators will the cable television companies and the report, which predicted a pay penetra- face different competition, have dif- new entrants.... We do not expect that tion decline from the current 76% to the markets will be able to make stable roughly 50% by 2000. despite a de- determinations of winners and losers cline in average price from $10 to $9. "The cable industry could until the preliminary financial results of these initiatives have been report- Competition as a regulator face competition in areas ed. " up to 60 The report said competition and cable comprising MacDonald said the report's as- legislation will keep basic rates in- million homes passed by sumptions and conclusions are proba- creasing at an annual rate of just 3.7% the end of the decade." ble but not necessary. Among the un- for the rest of the decade, while ex- knowns: whether "widespread" panded basic service revenue will in- cooperation between cable and tele- crease at an average rate of 13.8%. ferent resources to respond to that phone companies will eliminate com- Other categories include local adver- competition and make different deci- petition and whether an "enhanced ar- tising revenue, expected to increase at sions regarding technology, the securi- ray" of new services would increase a 21.3% rate, and ancillary revenue ties representing those MSO's may be- subscriber demand for cable or their (including set -top convertors and gin to diverge further in price, said the competitors. Concluded MacDonald: PCS), increasing at a 6.1% rate. report: "We believe that the condi- "The principal thing the cable TV in- Those MSO's most vulnerable to tions described above should dictate a dustry has right now is a common the new competition. the report said, much wider interest rate spread be- sense of purpose. They are trying to include the "highly leveraged" MSO tween high credit quality and low establish the technologies before the "due to its inability to lower prices to credit quality cable television compa- phone companies wake up." the levels set by potential new entrants." Indebtedness would also af- fect its inability to invest in new technology. MacDonald said: "If you notice appears as a of record only. have a 45- channel system and seven This matter times debt to cash Flow, then you are February, 1993 really stuck if someone else comes in with a better system." TELE -MEDIA COMPANY OF Asked to characterize TCI's ability to compete, MacDonald said the MSO TRI -STATES, L.P. integrated broadband could "install has obtained funding from service to 90% of its customers in three to four years for less capital than will be generated from internal cash SANDLER MEDIA flow." Thus. he saw it as being a strong competitor. PARTNERS, L.P. and Fixing a value for MSO's The Wasserstein Parella report developed several hypothetical models to SANDLER MEDIA value cable MSO's. based mostly on FOREIGN PARTNERS, L.P the extent of competition. One. as- We initiated this transaction and served as financial suming that 50% of systems face com- advisors to Tele -Media Company of Tri-States, L.P. petition. predicted a present value of $2.100 per sub, or roughly equal to WALLER CAPITAL CORPORATION what systems are valued at today. By contrast, the present value of an MSO. John T. Woodruff 80% of whose subscriber base faced Senior Vice President competition. would drop to $1.850- $1.900 per sub, and "deteriorate approximately another 10% by 1995." 30 Rockefeller Plaza A third model, assuming only a 10% WALLER CAPITAL Suite 4350 New York, NY 10112 competition risk, produced a present CORPORATION (2121632-3600 value of $2.500 in 1993 and appreciat-

Broadcasting & Cable Mar 22 1993 35 Inouye wants radio, TV exempt from auctions While Commerce Secretary Brown says broadcasting should be included in Senate OK'ing spectrum auctions, Communications Subcommittee chairman says no

By Joe Flint four years. The spectrum auction provision is If the Clinton administration has its part of the Emerging Telecommunica- way, the next time broadcast spec- tions Technologies Act of 1993 and trum is up for grabs, it may go to would transfer 200 mhz of spectrum the highest bidder. from the federal government to be In a letter to Senate Communica- made available for new technol- tions Subcommittee Chairman Daniel ogies -most likely for personal com- Inouye (D- Hawaii), Commerce Secre- munications systems, described as the tary Ron Brown said commercial radio next generation of cellular. The bill and television broadcast services will call for a trial auction of 30 mhz should not be exempt from S. 335 - of spectrum as a test of the concept. which if passed would allow the FCC The push for spectrum auctions is to auction available spectrum instead Ron Brown wants spectrum auctions. the result of general frustration both of issuing it through either a lottery or on Capitol Hill and at the FCC with a comparative hearing between inter- the lottery and comparative hearing ested parties. The bill, in its current also be used down the road when spec- process. form, exempts broadcasters from trum broadcasters want for high -defi- At last week's hearing, Stanley said spectrum auctions. nition television and digital audio the commission's experience with lot- And the bill will stay that way, at broadcasting is made available. teries and hearings "demonstrates that least for now. Inouye said last week he If that happened, broadcasters could improvements can be made to our li- has no intention of altering the bill to face the risk not only of bidding for censing schemes. meet Brown's request, and other sub- new spectrum, but if the bid fails, of "Comparative hearings are slow committee members questioned having to rebid for their old spectrum, and are of limited utility in picking whether the bill would get through the as well. licenses for services where one quali- Senate without a broadcaster exemp- "Applying competitive bidding to fied would-be service provider is not tion. the assignment of broadcast spectrum clearly better than another.... While S. 335 will be marked up in a would work against the public inter- lotteries would seem to provide a fair month, Inouye said, and he anticipates est, rather than for it," National Asso- method of selecting from among qual- getting it through the Senate with no ciation of Broadcasters President Ed- ified applicants, they have historically problems. die Fritts told the subcommittee last become vehicles for speculation," One Commerce Department staffer week. Stanley said. said while the administration supports If broadcasters were subject to a Advantages to auctions, Stanley auctions there is no position on this competitive bidding or auction pro- added, are that "the winning bidder is bill yet. cess, their ability to serve the local likely to be keenly interested in devel- Brown's suggestion was not a sur- public interest as mandated by Con- oping the most efficient and effective prise. Three weeks ago, Vice Presi- gress would be reduced," Fritts said. use of the spectrum. Second, in the dent Al Gore's chief of staff, Roy The FCC appears to agree. Chief long term, competitive bidding could Neel, told BROADCASTING & CABLE Engineer Tom Stanley told the sub- involve fewer commission re- that all new spectrum allocations, in- committee that it is the commission's sources...." cluding broadcast channels, would be view that broadcasters, because of Still, to change the spectrum alloca- made available to the highest bidder. their public service obligations, should tion process, the commission will While broadcast industry executives be exempt from auctions -at least for need more money, at least in the early don't anticipate any of that spectrum now. stages. Senator Ted Stevens (R -Alas- being put to use in the broadcasting The Clinton administration has esti- ka) said he would try to find a way to industry, some are concerned that if an mated that it could gather up to $4.1 earmark spectrum auction money back auction process is used here, it could billion in revenue from auctions over to the FCC.

36 Mar22 1993 Broadcasting & Cable Sikes heading Hearst's new media group Former FCC chairman to study opportunities for new delivery systems, technologies By Joe Flint harmonizing the nation's future needs with the often conflicting business re- After almost four years of knock- quirements of today." ing down barriers in telecom- What Hearst won't be doing. Sikes munications and paving the said, is branching into new areas such way for new technologies as chairman as personal communications systems of the FCC, Alfred Sikes is now going (PCS) or cable system ownership. to practice what he preached -with While the former chairman said it was group owner/publisher and cable pro- premature to speculate. he told gramer Hearst Corp. BROADCASTING & CABLE he thought Sikes has been tapped by Hearst to Hearst would be "staying out of knew head the newly formed Hearst New forms] distribution." Media and Technology Group, which Another thing Sikes won't be doing will work with Hearst's TV, entertain- is lobbying. The Missouri native is ment, newspaper and magazine groups relocating to New York and will work to, Hearst said, "adapt present editori- at Hearst's corporate headquarters. al and programing resources to new This is a business job," Sikes said. formats and delivery systems being While at the FCC, Sikes champi- created by advancing technologies." oned high -definition television, telco That means finding ways to combine entry into cable and vice versa, devel- Hearst's resources with computers, opment of PCS -considered to be the Al Sikes: From FCC to Hearst telephones and satellites. next generation of cellular-and relax- "We will be looking at a broad ESPN cable networks, 13 magazines ation of the radio ownership rules. range of areas including digital TV, and 17 newspapers. Sikes joins two preceding FCC high -powered satellite delivery, evolv- Hearst President/CEO Frank Ben - chairmen in taking his post- govern- ing phone networks and CD ROM," nack said Sikes's group will explore ment life into the corporate sector. Sikes said. opportunities involving computer Dennis Patrick is now president of Sikes, who stepped down as FCC technology, fiber optics and over-the- Time Warner Telecommunications, a chairman on Jan. 19-one day before air frequencies. company formed for him that seeks to the inauguration of President Clinton, Those technologies, Bennack said, merge new communications technol- had been in negotiations with Hearst "promise new opportunities that can ogy with Time Warner's cable assets. for about three months. At Hearst. only be sensed, not predicted. "Al and Mark Fowler, who, though a part- Sikes will work with the company's Sikes is the ideal executive to lead us ner at Latham & Watkins, is also pres- current assets, which include six radio in this endeavor.... In his nearly four ident, CEO. Bell Atlantic Personal stations, six TV stations, stakes in the years as chairman of the FCC, he dealt Communications Inc., a cellular com- Lifetime, Arts & Entertainment and daily at the frontiers of technology, pany seeking entry into PCS. Rakolta enlists ART against TV violence Activist against indecency turns her attention to building a safe harbor for kids viewing

By Joe Flint Energy and Commerce Committee and the courts have set restrictions on Chairman John Dingell (D- Mich.) to indecent material on network TV. After four years of letter writing pass legislation limiting violence from Should not gratuitous violence have and advertising boycotts against 4 p.m. to 9 p.m. -children's viewing the same restrictions as indecent mate- what she describes as raunchy, hours by her definition. rial?" Rakolta asked Dingell. indecent television, TV watchdog Ter- Rakolta sees a direct link between Sources close to Dingell said that ry Rakolta has turned her attention to television violence and real violence. while the congressman supports Ra- violence. "Society and our children are suffer- kolta's efforts, he is unlikely to intro- But instead of Madison Avenue. ing due to the irresponsible use of our duce legislation on the issue and may Rakolta, president of Americans for public airwaves by network moguls," instead steer Rakolta to Senator Paul Responsible Television (ART) -a Rakolta said in a letter to Dingell. Simon (D- III.), who has already intro- nonprofit advocacy group that she We respectfully ask if you would duced legislation to curb violence on says has almost 100,000 members- consider sponsoring or co- sponsoring both over -the -air and cable television. has turned her attention to Washing- legislaton to reduce violence during The Bloomfield Hills, Mich. -based ton. Rakolta has been lobbying House children's viewing hours. Congress Rakolta first gained national attention

Broadcasting & Cable Mar 22 1993 37 WASHINGTON

four years ago when she tried to lead style of humor has not changed. not a valid judgment." viewer and advertiser revolts against Advertising boycotts, according to Roz Weinman, vice president, Fox's Married...with Children. ART, the networks and their trade associa- broadcast standards and practices, according to the group's IRS filings, tion -the Network Television Associ- NBC, added that the three networks had contributions of less than ation -also have not worked. Al- and Fox have standards and practices $25.000, with Rakolta herself provid- though one or two advertisers did drop departments in place and that the level ing much of the funding for mailings. out of Married... with Children brief- of violence on network television is on With increased membership, however. ly, others stepped in. the decline. A show like Hunter, she she plans to open an office in New Rakolta stands by the boycott ef- said, would probably not be on the York, presumably to be closer to the forts. "Contacting advertisers has network today with the level of vio- ad agencies and networks. been effective. But large advertisers lence it contained. Rakolta told BROADCASTING & CA- won't say they pulled off a show be- One network executive added that BLE that she first became alarmed at cause of this group. They'll say, 'As shows airing in first -run syndication the violence on television from watch- a corporation we made a decision to are more violent than today's network ing promos for such reality shows as A pull off.' " fare. "The Untouchables would not Current Affair. She was also deeply Those efforts won't end with this pass current network standards," the alarmed by NBC's decision to show a new legislation push, Rakolta added. executive said. The Untouchables is tape of a murder in Florida. "We'll stay on the advertisers. We syndicated by Paramount Communica- "It is violence without a moral. tions. Only 10% of TV violence is shown as While Rakolta said she still intends criminal activity. You know when vi- to go after raunchy programing, some olence is there just to titillate," Ra- network executives see this latest ven- kolta said. ture into TV violence and kids as an Besides tabloid shows, Rakolta also attempt to jump on Action for Chil- cited cartoons, including Teenage Mu- dren's Television founder Peggy Char - tant Ninja Turtles, as being excessive- ren's bandwagon, which lately is get- ly violent. The show, she said, "has ting much publicity because of FCC 133 acts of violence an hour while [the and congressional efforts to force turtles] eat name -brand pizzas. broadcasters to adhere to the inten- "Are we going to have wide -open tions of the Children's Television Act. airwaves with sex and violence all day The act, passed in 1991, ordered or limited restrictions with children's broadcasters to provide programing viewing? What kind of culture are we that meets the "educational and infor- going to become ?" she asked. mational needs of children." Rakolta appears to have a backer in "She may have seen room on the Acting FCC Chairman James Quello. children's issue," one network execu- who is close to Dingell. tive noted. "I think she's on a good kick," he Unlike Charren, though, whose said. "If they can pass legislation to ACT is a champion of broadcasters' protect children from indecency and First Amendment rights, Rakolta obscenity. it's possible to pass legisla- "Society and our children wants to limit indecent and violent tion to protect children from gratuitous are suffering due to the programing both on television and on and glamorous violence during certain irresponsible use of the radio. She has recently turned her hours. attention to radio personality Howard "A lot of people complain about the our public airwaves Stern. violence," Quello said. "At what by network moguls." "The $600,000 fine has not slowed point do you say, 'Hey, let's do some- him down. Stern is hate radio. Why thing about it'? ART's Terry Rakolta does he get away with saying `niggers' "The public as a whole is upset." and 'kikes'? Baseball fined [Cincin- he said. "If you had a referendum. the nati Reds owner Marge] Schott. Why majority would support action to curb doesn't the industry self- regulate ?" violence and indecency on the air.... have every right to be involved with Rakolta also intends to take her think it's becoming more and more what goes on the public airwaves." cause to the White House. embarrassing for First Amendment ab- Beth Bressan. head of CBS's pro- "We're hoping that the Clinton ad- solutists to protect indecency and vio- grams and practices department, said ministration will be more receptive [to lence." the efforts of Rakolta and others such the idea] that children need a healthier The networks question whether Ra- as the Rev. Donald Wildmon have had electronic environment." kolta's latest efforts will be any more little success. She is not as optimistic about Sena- successful than her previous ones. As "The individual who writes his or tor Simon's efforts to get the cable and one network executive pointed out, al- her own letter to CBS holds a great broadcast industries to come up with though she received much publicity in deal more importance to us" than uniform codes regarding TV violence. her efforts to get advertisers to pull out group mailings, Bressan said. "Orga- "Is this just smoke and mirrors to of Married... with Children, four years nized campaigns come from people pacify Senator Simon? My gut feeling later the show is still on the air and its who have not seen the program. It is is it is."

38 Mar 22 1993 Broadcasting & Cable WASHINGTON

pute "reasonable" charges for basic, extended basic programing, RECENT ACTIONS: equipment rental and installation. NAB proposed benchmark placing basic -tier rate at $3.48 -$7.35 on 40- channel cable system. Final Heavy lobbying on program access and rate regulation, the last two approval target: April 1. deadline for completion: major provisions of the Cable Act, began in earnest last week with Ted Congressional April Turner, the California Cable Association and others visiting the FCC. 3. Two weeks ago, the commission laid out the rules for must carry and 6. Anti-buythrough. Commission passed rules two weeks ago requir- retransmission consent, which met with praise from broadcasters and ing systems with addressable capability to offer premium cable ser- concern from the cable industry (see below). vices without requiring purchase of extended basic tier. All systems 1. Must carry/retransmission consent. The FCC's must- carry/re- must comply by Oct. 5, 2002. transmission-consent rules get implemented on a staggered schedule 7. Program access. Exclusive contracts between cable program sup- after publication in the Federal Register, probably in two to three pliers and cable operators eliminated except when commission finds weeks. them in public interest. Contracts in effect before June 1, 1990, are Must carry: Sixty days after publication (about June 1), cable grandfathered. Provision expires after 10 years. Wireless Cable Asso- systems must begin carriage of their must -carry complement of sig- ciation and Consumer Federation of America, in comments filed Jan. nals. Channel positioning requirements don't go into effect until re- 25, accused FCC of ignoring congressional intent by asking for public transmission consent does. Operators must begin telling stations comment on aspects of program access that were not supposed to be whether they are entitled to must carry and inform subscribers of open for interpretation. Cable industry commenters asked for as much channels being deleted or repositioned. Systems with 12 or fewer KEEPING UP WITH CABLE REREG ON THE AGENDA OF THE FCC

channels must carry at least three local signals, while systems with flexibility as possible for vertically integrated companies to set prices more than 12 channels must reserve up to a third of capacity for for non -cable multichannel services and to enter into exclusive con- broadcasters. tracts, claiming that strict interpretation of Cable Act could lead to Retransmission consent: Seventy-five days after publication, local fewer new cable network launches. Final approval target: April 1. TV stations must make initial election of must carry or retransmission Congressional deadline for completion: April 3. consent. FCC wants retrans consent negotiations completed by early August. Operators must notify subscribers of any changes in program- 8. Customer service standards. FCC passed requirements for cable ing and channels by Sept. 6; agreements take effect Oct. 6. Subse- system office hours, telephone operator availability, acceptable re- quent election points come every three years on Oct. 1, starling in sponse times for service calls, billing and refund rules. 1996. If a station fails to make an election between must carry and retransmission consent by deadline, the default election will be must 9. Ownership limits and carriage agreements. Limits on number of carry. Copies of station election statements are to be kept in each subscribers reached by single MSO and limits on vertical integration station's public file. New stations must decide within 30 days of going of cable program networks and cable systems. FCC suggested 25% on air. national cap for cable subscribers was possibility. Crossownership limits on wireless cable systems and satellite master antenna TV 2. Indecency. FCC issued new rules giving operators right to limit all (SMATV) systems within cable system's franchise area. Cable opera- indecent programing submitted for leased- access channels to one tors or other multichannel services prohibited from requiring financial designated channel and scrambled unless specifically requested by interest in program service as condition of carriage. Reply comments subscriber (BROADCASTING, Feb. 8). due: May 12 (extended from March 3). Final approval target: Oct. 5. Congressional deadline for 3. Home wiring. FCC issued new rules determining ownership and completion: Oct. 5. use of cable operator -installed wires requiring operators to inform 10. Equal employment opportunity. Expansion of job categories subscribers they can purchase home wiring on a cost -per-foot basis. covered by cable EEO rules from nine to 15, adding titles such as 4. Sports migration. FCC asked for comments for its study of sport- general manager and chief technician. Cable systems required to by -sport migration from broadcast television to basic and premium identity race, sex and job title within each category on EEO reports. cable services and pay per view. Study will cover national, regional Fines per violation increased from $200 to $500. Congressional and local programing of professional and amateur sports. Comments deadline for completion: July 2. due: March 29; reply comments, April 12. Congressional deadline for completion: July 1, 1993, and July 1, 1994 (interim reports to 11. Electronic equipment compatibility. Rules insuring that special Congress). functions of new TV receivers and videocassette recorders are not rendered obsolete by changes in cable scrambling systems. FCC is 5. Rate regulation. FCC will identify franchises exempt from basic given authority to determine circumstances when scrambling and rate regulation where effective competition exists (second multichan- encryption are appropriate. Final approval target: April 5, 1994. nel video provider reaches at least 50% of households and is sub- Congressional deadline for completion: April 5, 1994. scribed to by more than 15 %). Local authorities to be certified in other areas to regulate basic tier (broadcast signals and PEG channels), 12. Home shopping public- interest study. FCC will determine pub- installation and monthly equipment rental rates according to FCC - lic- interest value of broadcast stations running 24 -hour home shop- developed formulas. Commission will also accept petitions for direct ping programing or several hours of program- length commercials and federal regulation of extended basic channels in areas where FCC whether such stations should be eligible for must carry. Comments deems rates to be excessive. In comments filed Jan. 27, NCTA and due: March 29; reply comments, April 13. Final approval target: several other organizations proposed "benchmark" formulas to com- July 2. Congressional deadline for completion: July 2.

Broadcasting & Cable Mar 22 1993 39 WASHINGTON

Affiliates of the big three networks told a congressional corollary. The Arkansas AFL -CIO, with the help of the panel last week they support extension of the home satellite Washington -based Media Access Project, had challenged copyright license, but only if restrictions on "white areas" the FCC action. are toughened. Ironically, with the departure two months ago of Chair- Speaking for the affiliates before the House Copyright man Alfred Sikes and the recusal of Commissioner Sherrie Committee, attorney Wade Hargrove said satellite distribu- Marshall, a majority of commissioners (Ervin Duggan and tors of affiliate signals to backyard dish owners have failed Andrew Barrett) now support the doctrine and its corollar- to abide fully with the provisions restricting them to only ies-rules involving specific applications of the areas not served by local affiliates -so- called white areas. doctrine. That majority had asked the court to The restriction has "proved to be extremely difficult and remand the case so it could reconsider it, but the excruciatingly expensive for affiliates to administer," and full court, in deciding to conduct the review cooperation from the satellite distributors has been disap- itself, has made that request moot. pointing, Hargrove testi- fied, promising specific Ted Turner made the suggestions to fix the provi- rounds at the FCC last sion would be forthcoming. week visiting with Chair- man Jim Quello And what is now a "colossal )n. and Com- nuisance" could ashi missioners Ervin Duggan become worse, he added. High -power DBS "looms like and Andrew Barrett to discuss rate regulation and access, a dagger over the heart of the existing network/lo- program the cal affiliate distribution system." last two major items of the Cable Act Satellite Broadcasting and Communications As- that the commission will implement sociation President Chuck Hewitt, who represents at its April I meeting. the satellite carriers, simply urged extension of the Edited By Harry A. Jesse!! Turner, sources there said, focused the possible license, which expires at the end of 1994. He noted that six on negative impact on cable networks unable to a home rate carriers now offer 22 independents or affiliates to dish find because regulations will limit cable operators' to spend on program- owners. And of all subscribing dish owners, he said, 96% ability ing. take at least one of the signals. Talks, though, were informal, "without big pressure from Ted," said one source. More evidence of the goodwill between the National The FCC was but one stop on Turner's tour of the Cable Television Association and the Cable Television capital. On Tuesday, he went to the George Washington Administration and Marketing Society was apparent last University to receive the School of Business and Public week at a Washington Metropolitian Cable Club luncheon. Management Alumni Association's CEO of the Year NCTA's top two executives -President James Mooney and Executive Vice President Decker Anstrom -sat on the dais for CTAM President Char Beales's speech on the need for cable to adopt more sophisticated marketing and public relations techniques. The first sign of growing cooperation between the two organizations came last month with the announcement that CTAM will help NCTA with its continuing advertising campaign to convince consumers of the value of cable TV. The third wave of ads is due this spring. CTAM's job will be to encourage and assist cable systems and local marketing co -ops to run the ads. "Our product is more complex and competitors are on the attack," Beales told the cable operators assembled for the luncheon. "In order to maintain our customer base, cable operators must focus their attention on building customer satisfaction. Satisfied customers will stay with cable when offered the alternative of new, untested distribution media." Customer satisfaction is a "perception-the sum total of consumers' experiences" with cable, Beales said. To im- prove that perception, she said, cable must not only im- prove customer service, it must also let subscribers know award. (He's pictured above talking to reporters after the about it. "We must be aggressive," she said. "In the same ceremony.) He also spoke at the Economics Club that way systems publicize the NCTA Seal of Customer Ser- evening and visited key members of Congress. vice, we can make use of the FCC Customer Service Standards." Asked about reports that Turner Broadcasting System was cooking up several new networks to fill the channel Industry opponents of the fairness doctrine suffered a space being created by digital compression, Turner said he setback as the U.S. Court of Appeals in St. Louis has was aware only of the company's current five networks. decided to rehear a split -panel (2 -1) decision last December But, he added, networks are pretty easy to come up with- affirming the FCC's repeal of the doctrine's ballot -issue it just costs "hundreds of millions of dollars."

40 Mar 22 1993 Broadcasting & Cable Fox shows rank high in Hispanic survey Viewing patterns vary between English -speaking and Spanish -dominant households By Sharon D. Moshavi

Fox Broadcasting comes out on top in Nielsen's first -ever survey of Hispanic households watching English -language television. The fourth network took four of the top five program spots -The Simpsons is number one -and attracts 20% of the 6.25 million Hispanic households. The special report. based on the Nielsen Hispanic Television Index and obtained by BROADCASTING & CABLE, also reveals strength by ABC, which had seven shows in the top 15. and weakness by NBC. which had only two shows on the list (see chart). CBS, the oldest- skewing network, doesn't show up anywhere in the top 25. which includes mostly younger- skewing programs. Led by the 'Simpsons,' Fox's programing pulls in English- speaking Hispanics. The high household rating and young demographic skew correspond Top English -language prime time to the makeup of Hispanic house- programs viewed by Hispanics holds. According to a study on His- panic media conducted by ad agency Hispanic DMB &B last summer. 51.4% of the Household Program Network Rating* U.S. Hispanic population is between the ages of 15 and 44, compared with 1. Simpsons Fox 20.0 46.7% of the total U.S. population. 2. Martin Fox 18.9 Additionally, Hispanic households 3. Beverly Hills. 902/0 Fox 17.6 tend to be larger, and larger house- 4. ABC Sunday Night Movie ABC 16.3 holds tend to be younger. Five -plus 5. In Living Color Fox 16.1 person households account for 25% of 6. Roseanne ABC 15.7 U.S. Hispanic households, compared 7. Fresh Prince Bel Air with 10.5% for the total population. of NBC 14.5 Hispanic viewers attracted to Fox 8. Monday Night Football ABC 14.2 and the other networks are for the 9. Married...With Children Fox 13.5 most part English- speaking or bilin- 10. Blossom NBC 13.4 gual Hispanics, who make up about 11. Full House ABC 13.3 50% of Hispanic households. For The 12. Step by Step ABC 12.8 Simpsons, for example. the ratings for 13. Dinosaurs ABC 12.7 women 18-49 and men 18-49 are 8.8 14. Hangin' w /Mr. Cooper ABC 12.4 and 7.4, respectively. among all His- 15. Melrose Place Fox 12.2 panic households, but 2.3 and 2.1 among Spanish- dominant households. Rating number based on Hispanic universe of 6.25 million households. Data based on November 1992 The Nielsen study is of use to ad- figures.

Broadcasting & Cable Mar 22 1993 41 ADVERTISING & MARKETING

vertisers in planning their media buys, says Steve Goodman. vice president, media director, Uniworld Group, because English- language and bilingual Hispanics cannot be marketed to simply as part of the population at large. "We look at English -language His- panics the way we look at African Americans. They speak English, but they are still a separate entity you want to try to reach in terms of where you buy the media and what kind of commercials you use," he says. Uniworld, which creates and buys advertising for Hispanic media, would not pull money out of Spanish -language media to go to shows like The Sirnpsons that reach Hispanics. "That Your Baby and Child with Penelope Leach.' produced by P&G for Lifetime. budget is totally separate," says Goodman. But Uniworld and others also produce English- language commercials targeted to Hispanics for Lifetime finds niche in mainstream advertisers, and knowing what English- language programs His- panics watch provides a better means advertiser co- production of making media buys. The Spanish -language networks, Network in program ventures with P &G, Bristol -Myers which commissioned the report, do not appear concerned by the data. By Sharon D. Moshavi Molly, in a drugstore or elsewhere, Their targets are Spanish- dominant with Bristol -Myers product in a back- viewers who are not well captured by Lifetime Television, with a new ground shot. "It was only done when the English- language networks. says programing venture with Bristol - appropriate, and it was done with Jon Marks, director of media and mar- Myers and a third Procter & taste," says McCormick. keting research, Telemundo. Accord- Gamble parenting show on the way, is The benefits of this type of deal for ing to a ratings analysis done by Tele- at the forefront of co- producing shows Lifetime and its advertisers are not mundo, of the top 50 programs viewed with advertisers. Often, Lifetime is es- complex. For Lifetime, it helps keep by Spanish- dominant women ages 18- sentially airing advertiser-produced down programing costs and allows the 49, all are on either Telemundo or programs -the advertiser's idea and network to put more dollars into other Univision. Of the top 50 programs the advertiser's producers -although programing. For the advertisers. it lets watched by Spanish- dominant men Lifetime usually has some oversight them "have editorial control of the ages 18-49. just two are from the En- on production. "There's no limit to environment" in which their ads run, glish- language networks -both are how many of these we can do, al- says McCormick, as well as an ancil- football. though we do have to be careful of lary revenue stream from such outlets Univision thinks the Nielsen report overkill," says Lifetime President - as foreign distribution and home video will help Spanish -language networks /CEO Doug McCormick. sales. because it proves there are many His- The Bristol -Myers show, Amazing Lifetime, however, has to be care- panics that English- language networks Love Stories, currently being devel- ful not to present programing that is do not reach. "The reality is that when oped to air in prime time, was the skewed toward an advertiser and its advertisers talk about why they don't advertiser's idea. It is somewhat of a products. Says McCormick: "You'd do Spanish -language media. they departure for Lifetime, which has be gratified to know that advertisers claim they are already being adequate- done much of its advertiser -produced are not keen on having the editorial ly covered [in reaching Hispanics] by programing in other genres, such as skew to their product." And Lifetime their English- language campaigns," parenting and children. McCormick is also careful, he says, to make sure says Doug Darfield, vice president, would not offer contractual details, the programing fits into the network's director of research, Univision. "That but said Bristol -Myers has a "long- niche. For every idea that gets done, simply is not true." term production equity" in the pro- Lifetime says it rejects about six. "If But the Spanish- dominant house- gram. we get one more beauty pageant holds that Univision and Telemundo Lifetime's Bristol -Myers connec- idea...," bemoans McCormick. reach skew older, which is not the tion began with an earlier series, The "That just isn't what we do." demographic that advertisers are after. Days and Nights of Molly Dodd. Mc- Lifetime has been involved with says Manny Ballestero, senior vice Cormick said Bristol -Myers had "ma- Saatchi & Saatchi and its client president, national sales manager, Ca- jor participation" in that series, and Procter & Gamble for more than a ballero Spanish Media, which owns part of that relationship was product decade. P &G produces two parenting radio stations. placement. Various episodes showed shows for Lifetime's morning block:

42 Mar 22 1993 Broadcasting & Cable ADVERTISING & MARKETING

Your Baby and Child with Penelope Leach and What Every Baby Knows. A third. Your Child 6 to 12, which Time to update upfront say Saatchi and P &G brought to Lifetime. begins on the network July I. nets, agencies...but how? Saatchi thinks the programs are a good value for its clients. The ad- Advertisers say changing schedule to calendar year produced programs it does with Life- time "are designed to deliver value to would help; network executives say keep September the viewer and help our clients reach a premieres, but move buy schedules to January defined target that is difficult to reach any other way in television -women By Sharon D. Moshavi That position was emphatically tak- with children," says Erica Gruen. seen by Russell Elliot, vice president, nior vice president, associate media The networks and advertisers advertising and marketing communi- director, Saatchi & Saatchi. agree that the upfront process cations, Schering- Plough Healthcare Lifetime also recently aired a one- needs some revamping, but there Products. He predicts upfront will time special produced by Campbell's, is little agreement as to how. change to a calendar year in the next called Portrait of a Teacher, and is That was the sentiment at the Net- two to three years. interested in pursuing other production work Television Association's upfront But Peter Lund, executive vice deals with the company. "The bottom presentation last week. Advertisers president, CBS/Broadcast Group, line is that the more programing that and agency executives on the panel doesn't envision that change happen- gets produced -however it gets pro- agreed that the upfront works as a key ing. "The upfront criteria are still val- duced -the better off the viewers planning tool for them as they plot id." he said. Although CBS does have are," says McCormick. their media buys. and is also a plus advertisers who buy on a calendar - As the Bristol -Myers deal indicates. because the networks offer ratings year basis -and Lund also revealed Lifetime is interested in getting be- guarantees to upfront advertisers. But that a survey of CBS's advertisers yond just advertiser- produced special- there was keen interest as well in showed 70% of them have calendar - ty shows. "We're ready and willing to changing the upfront season from Sep - year fiscal years -the network does talk to advertisers about dramas, se- tember-to- September to the calendar not want to have to move its season ries, movies, what have you. There year because the calendar year is what premieres from September to January. are no limits, no rules," says McCor- most companies use as their fiscal According to Lund, that would proba- mick. year. bly be necessary if upfront were

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moved to a calendar -year cycle. There is value to the September pre- Bozell to advertisers: mieres, said Lund, because it is the end of summer and HUT levels Get ready for interactive (homes using television) are high. Having a season premiere is still im- Ad agency study advises advertisers to get ahead of curve portant, said Lund. "We are all (like Fox] introducing new shows all year in preparing for interactive TV, coming in next five years long. but we still believe there is a vehicle. the report says. value to having the country focused in By Sharon D. Moshavi Bozell's report accepts that frag- ]on us] at a particular time," he said. Acall to arms for advertisers to mentation of television will challenge But others feel the fall season pre- prepare for interactivity is be- the concept of TV as a mass medium. mieres may not make much sense any- ing sounded by ad agency Bo- It will require advertisers to create more. BBDO's Arnie Semsky, execu- zell Worldwide. According to an ex- more personalized commercials and tive vice president, media and tensive report released by the firm. the on- screen messages, which Coca -Cola programing services. expressed con- burgeoning interactive technology- is already doing with the 27 different cern "about the theory of jump -start- whether moments away or in the fu- commercials it has created for its "Al- ing programing in the fall. and trying ture- requires a proactive stance by ways Coca -Cola" campaign. to inject 25 -30 new shows in a three - advertisers that must be ready when it Some advertisers are already start- week period." comes. ing to explore interactive TV. Pepsi ABC's Mark Mandala, president of According to Judy Black, senior and Procter & Gamble. for example. the television network. agreed with vice president, strategic media project both have experimented with consum- Lund about the necessity for a pre- manager at Bozell and author of the er response to their ads with Interac- miere time and the wisdom of keeping report: "If advertisers don't take a tive Network. the San Francisco -based it in September, but of the three net- proactive stance in seeking ways to company whose owners include NBC, work executives, he appeared most use interactive media, they will be A.C. Nielsen and Cablevision Sys- amenable to changing the start of up- shut out from reaching consumers dur- tems. Other advertisers involved with front to January. ing time they can now access. In other interactive TV companies: "You can leave the programing in words, if the new interactive systems Domino's Pizza is doing a year- place and change the way buys are become subscription driven, services long test with TV Answer, which uses scheduled," said Mandala, who noted with advertising will have. by defini- cellular phone technology to create a that some changes were already taking tion, less shelf space for themselves." customer ordering option. place. He pointed to the increasing The report anticipates interactive TV R.J. Reynolds, Molson, Smir- interest in pre- upfront deals, before all programing and consumer interest in noff, Miller, Wilson Sporting Goods of the network schedules are an- particularly in games and sports and Chevrolet are working with NTN nounced. it- - accelerating over the next five years. Communication Inc., which provides One reason for that trend, said Bob This is not to say interactive media interactive games. Watson. AT &T's director of advertis- will replace traditional media forms. Coca -Cola has used Videoway, ing services. is that the schedule such as broadcast and cable networks: Montreal's interactive cable system, to changes so much between the initial it will simply be another marketing promote Diet Coke. announcement and the fall premiere. "lt doesn't make sense to do it (an upfront buy] if only 10% to 15% of the new programs make it onto the New York Interconnect debuts April 1 schedule in the fall." Doing a pre- upfront deal, Watson The New York Interconnect (WNYI) launches April 1 and has signed up said. "you already know 70% to 85% more than a dozen advertisers for the second quarter, according to of the returning programs." Eglon Simons, general manager. Another change to the selling sea- Those advertisers include Midas, Meineke Muffler, Honda, WCBS(AM) son discussed was making upfront op- and WLTW(FM) New York. Although NYI's main selling point is that it can tions exercisable not just by the adver- split the New York ADI into four separate zones (New York City, New tiser but by the network. One Jersey, Long Island and parts of New York State and Connecticut), all the proponent. Pier Mapes, NBC Televi- advertisers have bought all four zones, said Simons. And none of them sion Network president, said he would are varying their tonnage or their creative campaigns between the zones. like to see options changed from a Conversations are ongoing with McDonald's, said Simons, which has an "one -way street" into a more flexible interest in varying its creative campaigns in the four zones. proposition. According to BBDO's WNYI, which transmits the ads via satellite, was originally supposed to Semsky, such a change would have to launch last fall, but had to wait until digital compression technology - have some benefit to the advertisers as whose use decreases the satellite costs-improved. well. The interconnect is inserting spots on 10 cable networks: Arts & "It's all open to negotiation," Entertainment, CNBC, CNN, ESPN, Lifetime, Madison Square Garden Semsky said, a premise that is sure to Network, MTV, Nickelodeon, TNT and USA Network. The interconnect is characterize the upcoming upfront sea- offering about 15% of each channel's available local ad inventory. -SDM son, as usual.

Mar 22 1993 Broadcasting & Cable lassifie s

See last page of Classified Section for rate information and other details.

Station manager for small market 6.000 watt sta- Jumpstart your career! Wanted: High- energy, tion, beautiful area, Cadillac, MI. Good opportunity hungry and smart salespeople to join the highly - RADIO for aggressive sales oriented manager. Call eve- skilled WNIC Detroit sales team. Must be market- nings 517 -321 -1763. EOE. ing -smart and client -needs- based, preferably with HELP WANTED MANAGEMENT 2 -3 years retail media sales experience in local PD /OPS manager: Ambitious, committed, orga- radio, newspaper or magazines. Great concept General manager: Top contemporary station in nized, creative broadcaster with good people skills sales and presentation skills a must. Agency -mice Pacific Northwest. for PD /OPS Take this market leader to next needed manager at Maryland coastal and list- heavies stay where you are. But it you want level of sales performance. Prefer individuals cur- small market AM/FM combo in growing area. With- training, income and career growth with one of rently located in or who have worked in the Pacific in 50 miles of DC. EOE. Tapes/resume to Ray Americas best -known and well- established sta- Northwest. Mail resume to Box E -19. EOE. Holbrook. GM, WWDM/WPTX, Box 600. Lexington tions and you are determined to make your mark in Park. MD 20653. radio. letter and resume General managers /sales managers: Detroit send to General WBOW/ Sales Manager. WNIC/WMTG. 15001 Michigan WZZO, Terre Haute. has immediate opening for Commercial projects manager sought by Ameri- Ave., Dearborn. MI 48126. WNIC is an equal op- sales oriented general manager. Must have can Public Radio to develop new distribution op- proven portunity employer. sales/management record. Stations have long his- portunities and revenue sources complementary to tory of success. Rush resume and salary require- the public radio market. Develops and implements Midwest AM/FM combo seeking sales profession- ments in confidence to Janet Cox. Vice President. activities to maximize use and revenue from pro- al. Prior media sales experience preferred. No graming Contemporary Media, Inc., 222 Indacom, St. Pe- distributed by APR. including sales and calls. Send resume to: WLBK/WDEK, 711 N. 1st St. ters, MO 63376. EOE. Caretakers need not apply. syndication to radio and television stations. cable, DeKalb . IL 60115. M/F EOE. EOE. and other audio service providers. Researches and recommends cooperative ventures with other Account executive with management potential VP /group GM for fast -growing. entrepreneurial media, including ancillary product licensing. De- to work in the Florida Panhandle selling Urban Cal. group. High- energy. disciplined, innovative. velops and maintains relationships with commer- radio. Must be hard worker and team player. Reply detail -oriented leader /manager for five -station cial stations and networks. Five years experience to Box E -33. EOE. group. Report to chrmn /CEO. Respons. for plan- in commercial broadcast and /or cable program ning. staffing. org. development, operating syner- marketing and sales: knowledge of the radio mar- HELP WANTED TECHNICAL gy /efficiency, growth and profitability. Min. 10 ketplace: ability to develop and implement busi- years radio mgt. experience with success in station ness and marketing plans: new awareness of tech- Wanted: Chief engineer for WBAB, Long Island's perform. and development. Strong sales/pro- nologies: knowledge and understanding of public Rock N Roll leader. In depth understanding of gram/mrktg bkgrd. Computer/tech literacy. Out- radio environment. Competitive compensation. transmitters, studio expertise and remote experi standing long -term growth opply. Send letter and Send letter, resume, salary requirements to Com- ente required. Rush introductory letter and de- resume to Box E -20. EOE. mercial Projects. APR. 100 North 6th St. #900A, tailed resume to Bob Buchmann, PO Box 1240, Minneapolis, MN 55403 by April 9, 1993. EEO /AA. GM opening in challenging mid -sized western 555 Sunrise Highway. Long Island. NY 11704. market for under -performing AM /FM. We are seek- GM for medium market northeast AM/FM. Stations EEO. ing an energetic. results -oriented team leader. At- are revenue and programing leaders. If you have tention to detail. focus on the big picture and integ- extraordinary talent, wisdom, ambition. and the ex- HELP WANTED NEWS rity a must. Sales and programing savvy important. perience and work ethic to run two successful Group owner. excellent facility. high quality of life group owned stations. send resume in confidence area. Send cover letter, resume. salary history and to Box E -32. EOE. WINK AM/FM has an opening for a news anchor. references to Box E -31. EOE. Prefer BA in Journalism and some experience in One of America's foremost AOR is stations the operation of a news department of a news /talk Search re- legendary opened: Powerhouse New seeking an organized. progressive. results and radio station. Tape and resume to Brian Burns. England station This heritage seeks GSM. station people- oriented manager to hire and train sales- News Director, WINK AM /FM, PO Box 331. Fort offers a great for a highly career opportunity moti- people. plan and organize department and co- Myers, FL 33902 -0331. EOE. vated and disciplined leader. We need to hear from ordinate sales promotions and co -op/vendor pro- you immediately. All replies kept confidential. EOE. gram. If you are a proven manager, send your Immediate opening, news personality, entry lev- Reply to John Van Hoogenstyn. WGAN. (Saga resume and a page on how you could make a el, good voice, writing skills, some sales required, Communications) 200 High St.. Portland. ME difference to: General Manager. WIZN Radio. PO females encouraged. near Phoenix. KOSS. 602- 04101. Box 1067. Burlington. VT 05402. EOE. 425 -4378. EOE.

Commercial Classical seeks "working" GM /SM. HELP WANTED SALES Director of news and public affairs: KBRW -AM, Must be proven manager with motivational skills, the public radio station serving Alaska's North demonstrated sales and promotion experience. Virgin Islands: Account executive /GSM, 3 FM's. Slope is seeking an aggressive. skilled news pro- Responsibility for every aspect of tightly run opera- 100 KW each. Detailed resume. basic salary. bo- fessional for the position of director of news and tion. Tell us your requirements and reasons you are nus goals. Priority mail to Z Radios, PO Box 333, public affairs. Our current news director has ac- the right person. Commitment and success can Miami, FL 33280. EOE. cepted a position in municipal government. Our lead to equity interest. Box E -29. M/F EOE. director of news and public affairs will be responsi- Boston suburban station expanding sales staff. ble for providing the only local news coverage for Sales manager: We are radio Minimum 2 years radio sales experience. Excellent a growing group Barrow and the seven villages that comprise the who believes in training our people to be the best. opportunity with long established broadcast corn - North Slope of Alaska. The hours are long. of As sales manager. you will recruit. pany. Fax letter & resume to 508- 452 -0980 EOE. train, and lead course. the pay is competitive but remember. we our successful stations to higher achievement. are. after all a public radio station. The opportuni- Looking for a sales manager who loves to work in Affiliate relations sales account executive: Ma- ties to produce exciting stories. deliver news to a front of clients." Send resume to Box E -30. EOE. jor northeast radio based marketing company is looking for an AE in affiliate relations. Candidate listening audience that appreciates your efforts. West Coast group manager: Experienced innova- will have barter syndication experience in radio. and have a significant. positive impact in one of Alaska's tor and leader for medium market stations. Confi- and/or radio sales and know how radio stations most unique cultures makes this fob one the dential resume to BMA. Box 1233, Santa Maria, CA think and work. Fax resume and salary require- serious journalism professional should consid- The requirements 93456. EOE. ments (no calls please) to 203- 230 -4202. Director er. include at least Iwo years of of Affiliate Relations, CRN International. Inc., One broadcast journalism experience, Alaska experi- Station manager for an established ministry ori- is Circular Ave.. Hamden. CT 06514. EOE. ence a major plus. a degree in broadcast jour- ented 50 KW FM Christian radio station with excel- nalism is another plus, solid professional refer- lent growth potential. Must have a minimum of 5 ences are a must as is a demo tape that will show years experience in all phases of Christian radio Opportunity to grow with an aggressive. focused us what you can do. The position is open immedi- broadcasting with a vision for fulfillment of the small market, midwest radio station. Only team ately and will remain so until filled. Telephone inqui- Great Commission through radio ministry. Appli- oriented, challenged individuals with honesty and ries are welcome and so are your faxes. General cants will not be excluded on the basis of gender energy need apply. Join a stable, professional Manager, KBRW -AM, Barrow, Alaska. Post Office or race. Send resume to Maranatha Inc.. 1710 team with a commitment to full service radio. Send Box 109 Barrow. AK 99723. 908- 852 -6811, Fax Garden of Eden Rd , Cambridge, MD 21613. EOE. resume 8 references to Box E -34. EOE. 907 -852 -2274. EOE.

Broadcasting & Cable Mar 22 1993 45 CLASSIFIEDS

Afternoon news anchor: 20 hour week, non-union Local account executive: WXII -T/, the NBC affili- Classical station seeks news pro only. No calls. SITUATIONS WANTED PROGRAMING ate in the Triad, is in search of an experienced and Resume /non -returnable tape to Laura Carlo, sales oriented account exec. Must have a minimum PRODUCTION d OTHERS WCRB, 750 South Street, Waltham, MA 02254. of two years television sales experience plus a EOE. strong aptitude for new business development. A nonstop fountain of creativity, artistically College degree preferred. Qualified applicants Western radio station is looking for an experi- blended with endless laughter. seeks nighttime send resume to: Personnel Director, PO Box enced radio news host. Candidates should have network or powerful station position to release an 11847. Winston -Salem, NC, 27116. EOE. No phone proven record of on -air success. Apply through avalanche of authentic sensationalism so positively calls. SPJ's Jobs -for-Journalists program. Call Peggy positive. so dynamically captivating, it will destroy Tennis at 317 -653 -3333 for more information about television! This triumphant endearing, clean, hilari- Account executive: WCSC -TV Charleston, SC. joining. EOE. ous. superbly interesting, multifaceted, all encom- previous television selling experience is required. passing, authoritatively American host will convinc- Individual must have good oral and written presen- ingly spin the wheel of misfortune into permanent tation skills, have the ability to develop new ac- jeopardy! This exclusive. top flight, second to counts and be able to function as a member of a HELP WANTED PROGRAMING none, entertainment explosion is "Radio Utopia"! goal- oriented, successful selling team. Send re- PRODUCTION & OTHERS 203 -729 -4668. sumes to Lovell Waugh, WCSC -TV, PO Box 186, Charleston, SC 29402. EOE. MISCELLANEOUS Program manager (radio): WGBH Radio seeks a HELP WANTED MARKETING program manager to work with the program director in supervising staff. production and program- Radiation hazard meters, General Microwave. ing. Candidate should have a minimum of 3 to 5 model 3. RF range 300 MHz to 10 GHz $1.195. Marketing manager /television programs: We are years radio management and /or production experi- 702 -386-2844. seeking a seasoned program marketer to develop. ence. Knowledge of a variety of musical genres prepare and execute funding plans for national Ron Balonia' Broadcast Engineer's Computer (primarily classical and jazz); and news/public af- programs including travel and presentations to dis- Toolbox? Write: COMPUTER TOOLBOX, 118 Rice fairs programing a must. Full -time staff position tributors, corporations, foundations. governmental/ Street. Trucksville, PA 18708. call it up: 1 -717- with excellent benefits. No phone calls. please! Or, quasi -governmental funders. etc. This position par- 696-1490 (300/1200,8,N,1). Send cover letter with salary requirements, re- ticipates in the program development process and sume. 2 to 3 page business and production writing should bring special expertise to the marketability sample, and nonreturnable production tape sam- of concepts. Applicants should possess experi- ple by April 5th to: WGBH Educational Foundation. ence in financing /funding national television series Human Resources Dept. (93- 0028), 125 Western TELEVISION with budgets in excess of one million dollars in Avenue, Boston. MA 02134. WGBH is an equal addition to ancillary sales relating to programs. opportunity employer. People of color encouraged HELP WANTED MANAGEMENT Based in Miami; send confidential resume to to apply. VP /Administration, WPBT/TV2, PO Box 2, Miami, FL Group owned CBS affiliate in top fifteen market 33261. EOE, M /F /HN. seeking qualified candidate for position in sales HELP WANTED TECHNICAL management. Must have experience in added val- SITUATIONS WANTED MANAGEMENT ue promotions. inventory management. sales re- for search, and management of mature and aggres- Transmitter /studio maintenance: Looking an sive sales staff. Only qualified candidates with individual experienced in UHF transmitters and Investor -partner strong in sales needed for Class proven track record will be considered. All replies studio systems. Responsibilities will also include C FM in Texas. A winning building, grounds. and station maintenance. situation ... under sales will be confidential. Reply to Box E -24. EOE M/F. staffed. Reply to Box E -22. Please send resume in confidence to Box E -36. Chief financial officer: Television station group EOE. Controller/business manager. 12 year profes- seeking experienced management-oriented candi- sional available immediately. Experience at station dates. Opportunity to grow with expanding compa- ENG personnel for a major broadcast facility in New York and group levels. Very strong hands -on manager ny. Knowledge of personnel matters as well as City. ENG field operations with camera of all financial, accounting. budgeting. control sys- financial aspects of broadcasting needed Real (and microwave) experience, videotape editors, tems. ENG maintenance. banking relations. human resources and opportunity. EOE. Reply to Box E -23. and Employment would com- computer operations. Proven track record and sol- mence Spring/Summer 1993. Out -of -town appli- id references. Flexible about relocation. Call Ed Business manager: CPA with 2 -3 years experi- cants accepted for these positions will be reim- 310-297 -3068. ence needed to manage computerized accounting bursed for airfare, hotel and per diem expenses. department for Fox affiliate. PC and spreadsheet Send resumes to TMS. Suite 137, 847A Second Radio professional available: Interim or long term experience required. Send resume and salary his- Avenue, New York. NY 10017 or fax to 914 -352- management. Extensive success and excellent tory to General Manager, WSYT-TV, 1000 James 3093. This employment would occur in the event of sales and promotion record from NYC to Honolulu Street, Syracuse. NY 13203. EOE/M/F. a labor dispute and would be of a temporary nature and the Southwest. Resume and references on to replace striking personnel. This is not an ad for request 505 -888 -1921. Interview NAB possible. Network affiliate in small southern market is ac- permanent employment. An equal opportunity em- cepting applications for a general manager. If you ployer. In 1992 I increased sales by almost $3 MM at have a proven track record in TV sales and admin- KFRG -FM. 25 years experience in management. istration, we'd like to hear from you. Include refer- TV assistant chief engineer or maintenance engi- sales. and programing. Startup and turnaround ences and case history. Base salary and bonus neer. NE Ohio. UHF independent, seeks motivated specialist. Interested in sweat equity deals. Gerry program. EOE. Reply to Box E -42. hands -on individual to fill immediate opening. Cunningham 714 -281 -5105. Should be familiar with all aspects of station and transmitter maintenance. 5 -years broadcast. plus HELP WANTED SALES 2 -year tech -school or equivalent component level SITUATIONS WANTED ANNOUNCERS experience required. FCC license or SBE Certifica- Account executive: Dominant CBS affiliate in 65 tion preferred. Computer experience a plus. Send Award winning eight year pro seeks full time with market needs two self- motivated, aggressive indi- resume and salary requirements to: Director of En- country radio station anywhere in the U.S. Personal viduals with outside sales experience. College de- gineering; PO Box 35367; Canton, OH 44718. EOE. appearances a must. Very dedicated, excellent gree preferred. Send cover letter. resume to Per- Odetics Inc., manufacturer of Broadcast Cart Ma- references from. Call for package. Harrison Gas - sonnel Department, WDBJ Television. Inc. PO Box chines. has an immediate opening for field service -5217. 7. Roanoke. VA 24022 -0007. EOE. que 803 -794 engineer. Responsibilities include installation and Experienced play -by-play sportscaster seeking Accounting: WJLA -TV seeks an acctg mgr to su- training of Odetics Cart Machine products at the new opportunities in small to medium market. Pre- pervise the accounting operation, including budget customers' location. Position requires a strong fer Southeast, but all situations considered. Bill preparation; cash disbursements: fixed asset sys- background in digital and analog electronics, solid 502- 339-8336 tem: and qtrly /annual reports. Must have a thor- mechanical aptitude, experience with PC /AT type ough knowledge of accounting principles, meth- computer control systems and proven experience ods and practices and must be able to prepare in the use and repair of broadcast quality video tape recorders. Position requires heavy travel, both SITUATIONS WANTED TECHNICAL complete and accurate reports and financial statements. Accounting degree and prior broadcast ac- domestic and international. We are looking for a counting experience preferred. No phone calls. hard working, results oriented individual who can Former chief engineer WFAN. WTEM, seeks pro- Send resume to: WJLA -TV. 3007 Tilden St.. NW. work well with a minimum amount of supervision. jects by day, week, or month as contractual worker. Washington. DC 20008 Attn: F&A -JS. EOE. has the ability to work well with a sophisticated Let me tackle your capital projects. Studio and customer base and enjoys a dynamic working en- transmitter installations, networks, directionals, National/regional sales manager needed for me- vironment. Odetics offers a competitive salary and proofs. emergency service. any market size. Su- dium size mid -west affiliate. Must have 3 -4 years or a comprehensive benefits package. Equal employ- pervisory experience, budget, bidding, subcon- more sales management experience in major mar- ment opportunity employer. Send resume and sal- tractors. Let me take over your headaches Call Jim ket. College preferred. Reply in confidence. ary history to: Linda Krumme, Odetics Inc.. 1515 S. 301- 540 -2089 attending NAB. EEO/M -F. Box E -35. Manchester, Anaheim, CA 92802.

46 Mar 22 1993 Broadcasting & Cable CLASSIFIEDS

Assistant chief engineer: WYCC -TV a PBS affili- Correspondent/bureau chief: Based in Chicago. Graphic artist: KOMO -TV, ABC affiliate in Seattle, ate owned by the City Colleges of Chicago has an this fast paced position provides "Nightly Business is offering a position for an artist to work with news opening for assistant chief engineer. Experience in Report" with daily and long -range news coverage department creating graphics for newscast and trouble shooting to component level in the studio of significant economic, business and financial de- sports. Qualifications include strong Quantel Paint- and UHF transmitter equipment areas required. velopments for Midwest region, as well as oversee- box and Quantel Harriet experience or equivalent Send resume to: Elynne Chaplik Aleskow. General ing bureau operations. Degree in journalism or required. Ability to make rapid news graphic Manager, WYCC -TV /Channel 20, 30 East Lake mass communications. Three years of experience judgements: to operate still- store, Chyron and Street. Suite 1113, Chicago, IL 60601. Chicago as TV news reporter with knowledge of business Quantel Picturebox: three to five years experience residency required within six months of hire. The news. Send resume in confidence to: Human Re- operating Paintbox for newscast; knowledge of City Colleges of Chicago is an equal opportunity/ sources, WPBT/TV2. PO Box 2, Miami, FL 33261- current graphics technique and styles. Print experi- affirmative action employer: Male. female and 0002. An equal opportunity employer, M/F/HN. ence a plus. Send resume and samples of work to handicapped. KOMO -TV Human Resource Department. 100 Experienced, aggressive news director for small Fourth Ave. North. Seattle, WA 98109. No phone market in Midwest. Opportunity for producer or calls, please. EEO. NEW WANTED NEWS assignment editor in larger market to run the show. Resume to Box E -37. EOE M/F. Chief photographer: Must be an outstanding pho- Assistant news director /executive producer: tographer who leads by example and has strong WCNC -TV. the NBC affiliate in Charlotte. NC and management skills. Must be an NPPA Award win- HELP WANTED PROGRAiMIN6 home of the NBC News Channel. needs and expe- ner, experienced as chief photog, and possess a rienced journalist to join our Emmy award winning PRODUCTION A OTHERS superior tape and a strong track record of motivat- team. Need recent management experience plus a ing a photographer staff. Special projects execu- background as an executive or producer Must producer Killer promotion writer/producer: Creative ser- tive producer: be an experienced producer of newscasts. series. specials and special events. and superior is vices department in top twenty market looking for a writer who looking for the next big We prefer a minimum of ten years and challenge. Requires experience wildly creative writer/producer with at least 2 yrs. experience producing long a college degree. Send resume. references, de- form material including exp. in the business. We're a corporate department documentaries. and a prov- scription of current duties and news record philosophy and handle all advertising for an ABC affiliate, adult en track as a strong manager and team and a nonreturnable tape showing your creative player. Please resume, contemporary radio station and a city magazine. If send tape and salary re- capabilities to Ken Middleton. News Director. you want to work for an innovative company where quirements, indicating the position which interests WCNC-TV, 1001 Wood Ridge Center Drive, Char- promotion really counts and the budget hasn't you, to: Mark Pimentel, WXIA -TV, 1611 W. Peach- lotte. NC 28217 -1901. EOE. M/F. tree Street, Atlanta. been slashed, send us a reel. Send tape to Cre- GA 30309 Please. no phone ative Services. Manager. KTVK -TV. N. 16 calls! EOE. News director: WCPX -TV. CBS affiliate in Orlando. 3435 St.. Phoenix, AZ 85016. Tapes will not be returned. has a great opportunity for the right person! We're Creative services manager for network affiliate in EOE. on the move, in a market that's on the move. If Midwest. Must be good manager able to spark innovation, creativity, confidence, an ability to moti- creativity in PGA TOUR Productions is searching for a senior producers. Top producer with man- vate and empower people are values that you suc- creative editor. An excellent opportunity exists for agement ability considered. Send resume to Box ceed in, then consider this opportunity. We want E -38. EOE M /F. an experienced. self -motivated editor looking for a the best! If you have a minimum two years of creative challenge and outstanding quality of life. experience in a metered market, a proven track Looking for top notch creative writer/producer Qualified candidates must have the following skills. record in moving a news staff to higher ratings. with a great imagination and bilingual skills. and Minimum 7+ years of experience; Familiarity manage your responsibilities like a (Spanish/English or Portuguese/English) to do on- businessman. with: Grass Valley Switchers 300.200, Grass Valley we should talk! We have an opportunity of a lifetime air promotion for multi -language international net- Editors 141, 51: Abekas A -53D with warp NEC for the right person! Send resume Mike work. Send tape and resume ASAP to: Latin Ameri- and tape to System 10; Technically excellent; Golf knowl- Schweitzer, President /GM, WCPX-TV, PO Box ca/Creative Services, 1050 Techwood Drive N.W., edge is helpful. Send resume and tape to: PGA 606000, Orlando. FL 32860. EOE. Pre -employment Atlanta, GA 30318 or fax resume 404 -885 -2489. TOUR Productions, Attn: Beth Larson, 8160 - drug test required. Bay site: Georgia). EOE. meadows Way West. Suite 300, Jacksonville, FL 32256. EOE. TV news reporter: Immediate opening. Full -time. Looking for top notch, technically oriented. cre- nightside. Minimum 2 years experience required. alive associate producers and production assis- KTVN -TV has an Immediate opening for an exec- Applicant must be aggressive, adept at live repon- tants. with great imagination. and bilingual skills utive producer to assist managing Northern Neva- ing, an excellent writer, a self- (Spanish/English or Ponuguese/English) to do on- starter. attentive to da's most aggressive news team. 30 person award detail. and work well with others. Resume and non- air promotion for multi -language international net- winning news department excelling in breaking returnable tape to news director Alan work! Send tape and resume ASAP to: Latin Ameri- Little. WLEX- news needs a creative producer with strong writing TV. PO Box 1457. Lexington, KY 40591. Minorities ca/Creative Services. 1050 Techwood Drive N.W., and management skills. At least 2 -3 years produc- are encouraged. EOE. Atlanta, GA 30318 or fax resume 404 -885 -2489. ing and 5 years in TV news required. Journalism (Job site: Atlanta. Georgia). EOE. Anchor /reporter: Medical news program seeks degree preferred. Send non -returnable tape and resume to Steve Kremer, News Director, PO Box anchor for monthly productions. Must have some SITUATIONS WANTED SALES 7220. Reno. NV 89510. production experience. Send non -returnable VHS KTVN -TV is an equal opportunity employer. resume /tape to: 11 Cromwell Avenue. Staten Is- Top notch broadcast pro. 20+ years radio 8 TV. land. NY 10304. EOE. TV director: Experienced in directing/switching Looking for regional /national sales or top list local. live newscasts Sports anchor: Looking for experienced veteran and other programs. Must also Prefer Southeast. Bill James, 804- 232 -5197. who can write, report. and communicate conversa- know commercial production/editing and produce quality work under pressure WANTED tionally. Tapes. resumes, to Gail Neubert, KIRO-TV. and tight deadlines. SITUATIONS TECHNICAL 2807 Third Avenue, Seattle, WA 98072. No calls. Supervise evening production crew. Not an entry- EOE level position. Only experienced applicants consid- Director of engineering, chief engineer, systems ered. Resume reel and to Magaret Sorrell. WLEX- engineer: 28 years experience in broadcasting, KTVN has an immediate opening for a news an- TV. PO Box 1457. Lexington. KY 40591. Minorities cable and satellite communications with major cor- chor. Reporting. live field skills and previous an- encouraged. EOE. porations. Strong background in project manage- choring experience required. 3 -5 years preferred. ment involving systems design of radio and TV TV director: Experienced at directing newscasts. College education with emphasis on communica- facilities. and RF systems master control switching, commercial production. transmission with em- tions of journalism preferred. Send non -returnable phasis on UHF. microwave and satellite communi- camera operation. audio operations, lighting, other tape and resume to Steve Kremer. News Director. cations. FCC 1st Class license. BSEE, member program production and other control room func- of PO Box 7220, Reno. NV 89510. No phone calls. SMPTE. SBE, and IEEE. Resume, professional ref- tions. Must be able to work in a high -pressure. fast - KTVN -TV is an equal opportunity employer. erences, salary requirements furnished upon re- paced environment. Shifts will vary. Must be able to quest. Contact: Dan 516- 798 -1945. Environmental reporter position at western TV work nights. weekends, holidays. Must be reliable and punctual. station. Should have 3 -5 years TV experience cov- Send resume to Bob Vaughan. Busi- 25 years broadcast engineering: 14 years as ness Manager. WKEF ering the environment. Join SPJ's Jobs- for -Journal- -TV. 1731 Soldiers Home hands -on television chief engineer. Experienced Road, isis program to apply. Call Peggy Tennis at 317- Dayton. OH 45418. No phone calls please. people management and departmental budgeting. Resumes 653 -3333. EOE. only. EEO/M/F. Include salary require- Extensive technical and construction experience ments. both studios and transmitters Please reply to Box Reporter /anchor: KUMV -TV has an immediate E -41. opening for an anchor / reponer. Duties include pro- Producer/writer: 3 -5 years broadcast experience. ducing and anchoring the 10pm newscast plus Must be able to field produce stories. write and SITUATIONS WANTED NEWS contributing daily news reports. The ideal candi- build programs Documentary or similar program date will have a strong on -air presence. good writ- producing experience a must. Stackers need not ing. reporting. editing and shooting skills. Some apply. B.A. in Journalism or related field. Travel Experienced, award winning reponer /anchor experience necessary. Interested applicants both domestically and internationally Should also searching for a superior challenge in either a con- should nonreturnable send lape and resume to be a team' player with strong people skills. Tape. ventional newscast or magazine format. I have cre- Barb Meyer. News Director. KUMV -TV. PO Box resume and references to: Feed The Children. 333 dentials, motivation and excellent leadership quali- 1287. Williston. ND 58802. EOE N. Meridian. Oklahoma City. OK 73107. EOE. ties. Do you want the best? Reply to Box E -40.

Broadcasting & Cable Mar 22 1993 47 CLASSIFIEDS

One of a kind interviewer: Can spot contradic- Journalism and broadcasting: Florida Interna- tions in a politician's thinking and reveal them dur- tional University's accredited School of Journalism HELP WANTED FUNDRAISER ing the interview besides identifying fundamental and Mass Communication seeks department chair truths and getting leaders to admit mistakes. Send for journalism and broadcasting, preferably in Director of communications: Greenpeace seeks for demo or complete interview of Congressman broadcast journalism, and an assistant/associate experienced, dynamic leader w!solid understand- Henry Hyde, Senator Biden, Mike Wallace or others professor for broadcast journalism by August ing of media/communications market. minimum 8 to see for yourself. Can Jan Helfeld 809- 791 -5664. 1993. Both positions are tenure -earning. The Uni- yrs experience, willingness 8 ability to be part of a versity, in the media -rich, rapidly -growing, multi- team, ability to manage diverse staff of 14 to devel- Hungry Young looking -starving!: sportscaster cultural environment of Miami, has been named op public profile strategies and creative approach- for on -air job. Five years TV /radio experience. Tired one of "America's best colleges" by U.S. News & es to Greenpeace issues and oversee department of the hypemaster "Chris Berman" clones? Contact World Report for the past five years. The school, and $1.3 million budget. Salary: Low to mid 50s + me at Box E -39. selected as a program of emphasis by the universi- benefits. Location: Washington, DC. Send resume ty. is fast -growing and ambitious with plans to be- & cover letter by 4/9 to Greenpeace E Martin. come one of the nation's top journalism /mass com- 1436 U Street. NW, Washington, DC 20009. No SITUATIONS WANTED PROGRAMING munication schools within the decade. Supportive calls. People of color, differently abled people, gay of its faculty and unafraid of innovation. it is a PRODUCTION A OTHERS and lesbian people and women are strongly en- school perfectly suited for educators and adminis- couraged to apply. EOE. trators who want to establish national career repu- DevelopmenVproduction: Talented video writer/ tations. SJMC has 850 majors in the current mas- HELP WANTED TECHNICAL producer /director/troubleshooter seeks position ter's and undergraduate programs. It also houses with growing company. Experience: 3 years corpo- the Institute for Public Opinion Research, which Chief engineer: $46,824 to $56.928 per year. Col- rate video, 5 years TV commercial production. conducts the most comprehensive annual public lege of San Mateo station KCSM TV/FM. Supervise MBA and Communication Arts degrees. Hungry, opinion polls in Florida, and the $12.4 million Cen- engineering, maintenance, system and operational will relocate. Call Ken 818 -368 -9735. tral American Journalism Program, the largest in- planning of PBS/NPR affiliated stations, including ternational journalism program its kind, train of to auxiliary systems. Schedule and supervise staff. Central American journalists. SJMC has a strong Requires experience: NARTE or CSB certification MISCELLANEOUS professional orientation and stresses teaching and highly desirable. Call 415 -574 -6555 or visit Person- writing excellence. The department of journalism nel Office at 3401 CSM Drive, San Mateo. CA and broadcasting has 450 undergraduate majors, Comprehensive TV job listing: 8 weeks/$32 94402. Hurry! Closes 3/26/93. EOE. in print check/MO to News Jobline, PO Box 61, Folsom, PA 300 and broadcast journalism, areas for 19033 -0061. which a master's program is planned. and 150 in Customer support rep: Broadcast automation firm broadcast production /management. Department looking for a customer support rep. Musts: Tele- Career videos. Our broadcast professionals pre- chair: Applicants must demonstrate an ability to phone and computer troubleshooting skills -UNIX, pare your personalized resume tape. Unique for- formulate and implement a strong graduate pro- DOS, MS- Windows. network experience. Preferred: mat, excellent rates, success record, job search gram, and also must have strong academic and Background in digital audio or radio & TV news assistance. 708- 272 -2917. teaching credentials, university administrative ex- production. Send resume & salary requirements to: perience or demonstrated potential, strong profes- BASYS INC. 5 Odell Plaza, Yonkers, NY 10701. Entry-level opportunities nationwide! News. sional background in journalism, preferably broad- Attn: Barry Smith. No telephone calls, please. EOE. sports, production. sales. promotion, public rela- cast journalism, evidence of creative and scholarly tions. Media Marketing/THE HOT SHEET, PO Box activity and service, and evidence of excellence in daVinci Systems, the leader in color correction 1476 -PD, Palm Harbor, FL 34682-1476. 813 -786- writing. The chair will be appointed as an associate systems used in video post production, is seeking 3603. Fastfax: 813- 787 -5808. professor on a 12 -month basis. Assistant/asso- a motivated, self- starting software engineer familiar ciate professor: In this nine -month appointment, with video systems. Embedded design using "C" the broadcast journalism appointee will join a and assembly languages with 68XXX, RISC or DSP group of teaching journalists with distinguished processors is required. Experience with Windows professional achievements in the U.S. and abroad software design is a plus. Fax or send your resume ALLIED FIELDS who place strong emphasis in the classroom on to: Andy Sackheim, Software Manager, daVinci critical and creative thinking. For both positions. a Systems. Inc., 5410 NW 33 Ave.. Suite 100, Ft. HELP WANTED INSTRUCTION Ph.D. is preferred, but exceptional professional Lauderdale, FL 33309 Phone: 305- 484 -8100: fax: and teaching credentials may substitute. Excep- 305- 486 -7936. tional writing skills are a must. Knowledge of Span- Dean for mass The college of communication: ish is a definite plus. Minorities and women are is the academic the dean chief officer of college of especially encouraged to apply. Salaries competi- FINANCIAL SERVICES mass reports communication and to the vice presi- tive. Send cover letter, resume, writing samples, dent for academic affairs. The ACEJMC accredited evidence of professional /creative/scholarly work Immediate financing on all broadcasting equip- college consists of the departments of journalism. and three references to: Kevin Hall, Search Com- ment. If you need $2.000 -$500.000. Easy to qualify, radio/television /photography, and recording indus- mittee Chair, School of Journalism and Mass Com- fixed -rate, long term leases Any new or used try management and a publicly licensed radio sta- munication, Florida International University. North equipment 8 computers. 100% financing. no down tion. Sixty -nine faculty members serve 1,650 bac- Miami, Florida 33181. Fax: 305- 956 -5203. Dead- payment, No financials required under $50,000. calaureate majors. A $15.5 million mass line: April 9, 1993. FIU is an equal opportunity/ refinancing existing equipment. Call Mark Wilson at communication building was completed in 1991. equal access/affirmative action employer. A mem- Exchange National Funding, 800- 275 -0185. The the College also houses John Seigenthaler ber of the State University System of Florida. Chair of First Amendment Studies and offers the Lease purchase option. Refinance existing equip- M.S. in Mass Communication. The candidate will ment. Lease purchase new equipment, no down possess a terminal degree in a related field and payment. No financials up to $70,000.00. Carpen- preferably have academic qualifications for the ter & Associates, Inc. Voice 501- 868 -5023, Fax rank of full professor in one of the college's depart- Graduate assistantships available in FINE de- 501- 868 -5401. ments; documented administrative competence partment for M.A. - communications students. As- leadership; well and the ability to communicate signments include two public radio stations; televi- with faculty, EMPLOYMENT SERVICES students, and administrators: a dedi- sion production; assisting announcing, production, cation to faculty and student concerns; and a com- filmmaking labs, etc. Tuition waiver plus mitment to action equal opportunity and affirmative $4400/year. Contact Dr. William R. Rambin, Direc- Travel jobs. $19,000- $60.000 /yr. Cruise ships in employment and promotion. Scholarship, re- tor. School of Communications, Northeast Louisi- worldwide/resorts /hotels. Excellent benefits. For search/creative activity, and professional involve- ana University. Monroe, LA 71209. 318 -342 -1390. listings call 1 -805 -962 -8000 ext. M -7833. ment required. are Graduate program experience EOE/AA. would be helpful. The salary will be commensurate Government jobs $16,040- $59.230/yr. Now hiring. with education and experience. Appointment will Call 1- 805 -962 -8000 ext. R -7833 for current federal be effective Fall, 1993. Applicants for the position list. should file: (1) a cover letter indicating interest in the position (Specify the above job title and posi- Director of Public Affairs reporting program: EDUCATIONAL SERVICES tion #420010 in your letter); (2) a complete re- M.A. program at Sangamon State University. Asso- sume: and (3) the names, addresses and tele- ciate professor. tenure track, eleven month ap- reporting phone numbers of three references. Review of pointment to administer the program and teach On-camera coaching: Sharpen TV and /teleprompter Produce applications will begin March 15. 1993. and contin- beginning August 16. 1993. For position descrip- anchoring skills. quality demo ABC ue until the position is tilled. Submit application tion, required and preferred qualifications, contact tapes. Critiquing. Private lessons with former -937-1719. materials to: MTSU Personnel Office. Room 217 Professor Ray Schroeder. Institute for Public Af- News correspondent. 914 Julie Eckhert. Cope Administration Building phone: 615 -898- fairs, Sangamon State University, Springfield, IL Eckhert Special Productions. 2929, Middle Tennessee State University, Mur- 62794 -9243. SSU is an affirmative action/equal op- WANTED TO ROY EQUIPMENT freesboro, TN 37132. MTSU is an equal opportuni- portunity employer. Persons with disabilities, wom- ty, non- racially identifiable, educational institution en, and minorities are encouraged to apply. which does not discriminate against the handi- Search committee will begin reviewing files on April Used videotape-cash for 3/4" SP. M2 -90's. Beta - capped. 16, 1993. cam SP's. Call Carpel Video 301- 694 -3500.

48 Mar 22 1993 Broadcasting & Cable CLASSIFIEDS

College film graduate wants to buy 16mm camera and projector. Bolex H16R or equal reflex camera TELEVISION with single framing. Power drive and sound equip- CABLE ment a plus. Phone 817 -460 -4159, fax 817 -461- HELP WANTED SALES 4345. HELP WANTED MARKETING Expanding again! National Cinema Network rep- FOR SALE EQUIPMENT resenting Loews, AMC. Mann and GCC theatres is AM and FM transmitters, used. excellent condi- seeking energetic. experienced advertising sales tion, tuned and tested your frequency. Guaran- account executive to sell local and regional adver- teed. Financing available. Transcom. 800 -441- tising for the exciting on- screen entertainment pro- 8454. 215- 884 -0888 Fax 215 -884 -0738. gram in the Houston. Detroit. Minneapolis, Denver, Kansas City. San Francisco, North New Jersey & MARKET Broadcast equipment (used): AM /FM transmit- San Diego market(s). Base salary plus commis- ters. RPU's, STL's, antennas, consoles. process- sion. Great benefits package. Comprehensive ing, turntables, automation, tape equipment. moni- training program. EOE. Please send resume to: RESEARCH tors. etc. Continental Communications. 3227 National Cinema Network. 5109 Leesburg Pike. Magnolia. St. Louis. MO 63118.314 -664 -4497. FAX Suite 912, Falls Church, VA 22041. Attn: Stuart 314 -664 -9427. Hoffman MANAGER Used 340' ft. tower with lighting system. includes HBO, the nation's leading premium new guy wires etc. 314 -687 -3932. RADIO television company, is seeking a Used 950' guyed tower, 8' face, with elevator. 70# highly motivated individual for this tower. approximately 2000' 3 1/8" transmission HELP WANTED PROGRAMING manager opening. line, 50 OHM, EIA flange. 20' sections: 1 Harris 25 PROMOTION OTHERS This position manages analysis and KW transmitter: 1 250 KW generator & 2000 gallon & fuel tank. Call Hank Kelly 305 -653 -5800. reporting of data related to market- A major market ing planning, marketing campaign/ Harris 6 meter model A. Earth Station (3) video tactic performance, in- market testing receivers - Model's -SVR- 463/6600/3900 DN con- has taken our P.D.! and modeling /forecasting. verter model IDC 472/NA power supply. Call Market leader, Hot Country station, Charlie 203 -349 -1807. must needs dynamic program director/ Qualified candidates possess a minimum of 5 years research or For sale: 500 foot utility tower. 11 years old. in morning man to keep us top rated sta- marketing analytical experience in South Texas. call Chris 210 -689 -3333 tion and reach higher goals. Must know cable or television industries with a Used equipment: Ikegami 730 cameras. Hitachi music, promotions and have intense minimum of 3 years in a managerial FP21/22 cameras, Mini O portable prompter. Sony desire to win. Great lifestyle on the Gulf capacity. High pressure, high profile VO4800 3/4" VCR & V06800 3/4" VCR. portable Coast. Competitive salary. bonus, TM22U monitors. 703 and high volume workload requires JVC color Call -849 -8430 or benefits for the right person. EOE fax 703 -207 -9458. excellent analytical, statistical mod- Reply to Box E -27. eling and communication skills, as Video switchers, 3M model 101. vertical switches. well as strength in FOCUS, SAS 10 in. t out Large quantity 702- 386 -2844. programming and skill with PC- TV transmitter 60KW, channel 19. RCA- TTU -60C, SITUATIONS WANTED SALES based software. An MBA preferred. pulsar. extra exciter. $25,000. 702 -386 -2844. For consideration, please send your Videotape: Lowest prices. absolutely highest qual- resume, including salary history and ity of evaluated videotape. 1 ", 3/4 ", M2, D2, Beta - MIGRANT MANAGER cover letter, to: Human Resources will price. for quote cam, SP, etc. We beat any Call Consummate radio professional offers Dept., Room 3 -36, Home Box Video or catalog. Carpel 800- 238 -4300. short-term sales turnaround formula. Office, Inc., 1100 Avenue of the Thirteen -point program. MISCELLANEOUS Americas, New York, NY 10036. Proven results. Solid references. Equal Opportunity Employer M/F /H. Nominations wanted for 1993 Distinguished Fax your business card for information. NO PHONE CALLS PLEASE Broadcast Journalism Educator Award. The Radio- Television Division of the Association for Education (407) 640-3455 in Journalism and Mass Communications is ac- cepting nominations for the 1993 Distinguished Broadcast Journalism Educator. The award. first presented in 1983. is judged using the following H criteria: Teaching-Evidence of excellent teach- CABLE ing may come from a nominees dean, director or department chair, current or former students, facul- HELP WANTED SALES HELP WANTED NEWS ty colleagues or colleagues in the RTVJ Division. Letters should contain specific examples of teach- REPORTER /PHOTOGRAPHER ing quality. Service to broadcast journalism -Evi- Leadership in Action dence of outstanding service is important. Service POSITION IS PART OF A DEMANDING. FAST may include major responsibilities for leadership in Be a part of one of the top Adver- PACED HIGH STORY COUNT NEWS OPERA- recognized professional or educational organiza- TION IN A TOP TEN MARKET. RESPONSIBIL- tions (such as AEJMC. RTNDA, SPJ. state broad- tising Sales teams in the country! ITIES INCLUDE ALL PHASES OF STORY PRO- cast news organizations, etc.) or conduct of univer- We are looking for a leader in DUCTION INCLUDING ENTERPRISING. sity- sponsored educational presentations for PHOTOGRAPHY, TAPE EDITING, AND SCRIPT professional broadcast journalists. Research and Sales Management with a proven WRITING. WILL OPERATE ALONE IN THE writing-The nominee should exhibit enhancement record who can recruit, train and FIELD AS A ONE PERSON" UNIT. MUST EX- of teaching and service through professional writ- ERCISE GOOD NEWS JUDGEMENT IN COL- ing and research Examples in this area may en- motivate people. Candidates LECTING STORY INFORMATION AND DEM- IN VISUAL compass broad responsibilities of broadcast jour- ONSTRATE CREATIVITY STORY must possess strong business, TELLING. nalism educators. including creative works for broadcast. Previous award recipients are: Jack communication and people skills. REQUIRES 5 -7 YEARS EXPERIENCE IN PHO- TOGRAPHY /EDITING AND /OR TELEVISION Shelly. Iowa State (1983): Ed Bliss. American Uni- If this is you, and you consistently versity (1984); Dick Yoakam, Indiana (1985): Henry NEWS REPORTING. Lippold, Wisconsin -Eau Claire (1986): Rod Gelatt. meet or exceed your company's ABSOLUTELY NO PHONE CALLS PLEASE Missouri- Columbia (1987): Mitchell Charnley. Min- goals, we want to talk to you. RESUMES AND RESUME TAPES ONLY TO: nesota (1988); Don Brown, ARizona State (1989): Please forward your resume to: Irving Fang, Minnesota (1990); Ernest F. Andrews. DICK MOORE Al Anderson. Texas-Austin. NEWS DIRECTOR Syracuse (1991); Comcast Cable (1992). Nominating applications and further infor- WSB TELEVISION mation are available by contacting Michael Cre- 1234 Market Street, 16th Fl 1601 W. PEACHTREE STREET NE mendas, S.I. Newhouse School of Public Commu- Philadelphia, PA 19107 nications. Syracuse University, 215 University ATLANTA, GEORGIA 30309 ATTN: V.P. of Ad Sales Place. Syracuse. New York 13244 -2100. tel.: 315- WE ARE AN AFFIRMATIVE ACTION. EQUAL 443- 4004. fax: 315-443 -3946. Deadline for nomina- Equal Opponunily Employer OPPORTUNITY EMPLOYER MrF ADA tions is April 1st. 1993.

Broadcasting & Cable Mar 22 1993 49 CLASSIFIEDS

HELP WANTED NEWS CONTINUED HELP WANTED PROGRAMING, PROMOTION & OTHERS CONTINUED

EXECUTIVE PRODUCER TV NEWS Capital Cities /ABC KGO -TV is seeking an executive news producer. The candidate ATTENTION should have at least 10 years of television news experience with at least 5 years of news production experience in a major market. Must have strong organizational and motivational ability with good supervi- Air Talent, Producers, sory skills. Prior managerial experience desirable. Send resume and cover letter to: KGO -TV PERSONNEL Directors, & Writers... 900 FRONT STREET SAN FRANCISCO, CA 94111 EOE Before you sign a new contract, be sure you have a DBS exclusion. The exciting HELP WANTED PROGRAMING new world of national and international PROMOTION & OTHERS broadcasting through DBS is scheduled PROMOTION MANAGER to begin March 1 of 1994. There will be Aggressive and creative leader many exciting opportunities for talented needed to manage 8- person department in 36th ADI. Supervises use of people. DO NOT sign a contract that outside media, film campaigns, daily could limit your opportunities. topicals and overall look of the stations (WOOD- TV8/WOTV -41). Send resumes and reel (no phone calls) to: General Manager, WOOD -TV, 120 College Avenue SE, Grand Rapids, MI 49503. EOE. lES13 United States Satellite Broadcasting, Inc. 3415 University Ave., St. Paul, MN 55114 Creative Services Manager 612 -642 -4580 Network affiliate in top 40 market seeks individual to head Creative Services/ Commercial Production departments. PLEASE - no resumes or tapes at this time. Responsible for all on -air commercial production. Must be aggressive, have in- terpersonal skills, an ability to manage SALES TRAINING and sometimes juggle a fast paced environment, and a leadership role in a vital and growing area of station. Extensive LEARN TO SELL experience required. EEO employer. TV TIME Please send resume to Box E-43. Call for FREE Info Packet ANTONELLI MEDIA TRAINING CENTER Your Yearbook is back! TRAFFIC (212) 206 -8063 The all new edition of ASSOCIATE SITUATIONS WANTED NBC Cable has opportunities for Broadcasting & Cable Yearbook, sharp and detail-onented individuals for their fast paced Traffic Dept. in Award winning their NY office. coming You will input sales orders, schedule Monitor Channel commercial spots and copy, prepare program logs, and coordinate bill- producers, reporters, board pi duction. March 1993. Successful candidates should have 1-2 technicians and years broadcast /cable or advertising agency traffic experience. JDS, BIAS engineers. For information, call or COLUMBINE experience preferred. NBC Cable offers competitive salary 1- 800 -521 -8110. and a comprehensive benefits package. Please mail your resume to All market sizes considered. Personnel Associate, NBC CABLE, 2200 Fletcher Ave., Fort Lee, NJ R.R. Bowker 07024. We are an equal opportunity employer. Please contact the A Reed Reference Publishing Company &l Monitor Channel at CABLE (617)450 -3860

50 Mar 22 1993 Broadcasting & Cable CLASSIFIEDS

HELP WANTED PROGRAMING, PROMOTION & OTHERS CONTINUED EMPLOYMENT SERVICES

1900.40RTNDA Updated Daily PROMO PRODUCER NEWS PROMOTION Tribune Creative Services PRODUCER RTNDA Job Service 85 cents a minute. Listings free. Group has an opening for a (Fax 202 -223 -4007). Chicago's new 24 -hour local Call 202 -659 -6510 promotion producer with at 2 Radio- Television News Directors Association NOA t000 Connec'rtul Ave. N W Sun 615 least two or more years expe- news channel, ChicagoLand, Aaseington. D C 20036 rience creating on -air promos. has an opening for a promo- We'd prefer someone who tion producer. Previous ex- has concentrated on promoting movies and entertainment. perience producing on -air TV But no matter what your back- news promotion announce- TVJOBS Since 1986 ground, superior writing and ments is preferred. Appli- Get the best job leads in the business. marketing skills are a necessi- cants must have a college ty. You'll live in Atlanta, work degree. Videotape editing I THE U NE at one of the top post and de- t E9ESTJOeS 800- 237 -8073 sign houses in America, cre- experience is a plus, but ate spots seen nationwide, proven writing and advertis- and even have your own of- ing skills are required. Send fice. T!1 7-1 7l T T/l Tf, TT" tape and resume, but please cJ VISt"11111 V Send tape resume, and but don't call: Inside Job Openings, Nationwide don't even think of calling: Pressi Radio lobs. updated daily © Television lobs. updated daily (,! Hear "Talking Resumes' M To record "Talking Resumes' and ChicagoLand employers to record job openings TRIBLNE w Entry level positions CREATIVE SERVICES TELEVISION NEWS, INC. Attention Jim Ellis 1- 900 -726 -JOBS Attention Mike SI.Mhaliaa {5627) Cooper 2000 York Road 500 Plasters Avenue Oak Brook, IL 60521 Atlanta, GA 30324 An equal opportunity employer. Tribune Is an equal opportunity employer. TV JOBS Anchors Reporters Producers Videographers Editors Personalities DIRECT VIA SATELLITE Your Tape Uplinked Nationwide to ALLIED FIELDS News Directors Agents Head Hunters Programmers is looking HELP WANTED TECHNICAL ENTRY LEVEL TO MAJOR MARKET 1y in Los ot¡áte Motivated High Impact High Visibility K vtóéoami¿sa Low Cost Tremendous Value for TV/AV Maintenance Engineer en- team TALENT/LINK promotion to ctectúcúon facili- Engineering Support Incorporated Is seeking qualified individuals with a minimum 10 Cali Toil Free I -800. 766-3331 If you with at toun8 years experience in broadcast grade. vi- Your Link To A Career tito tbes deo /audio maintenance and /or videotape dteam your ties Working machine repair. Potential candidates should omP have worked in one of the following posi- Ñ tions: tÒ W T Me Senior Maintenance Technician Media for Reso Hnmao 'Resources Engineering Supervisor Assistant Chief Engineer Grapevine DeSt-$CV Work will be performed in Atlanta, GA area. You heard it on the grapevine Ave. 9003g Engineering Support Incorporated offers a 55MeAngeles, comprehensive benefits package that in- Attention Reporters! (p5 ptease medical /dental, retirement, holidays. ELnP tuYec. cludes We're the largest Help Wanted/Job No phone n udry vacation. education assistance and 401k Listing publication in Television and tL Radio. @.U°at plan Please send resume in complete confi- 1- 602 -797 -2511 reeo [w) dence to AAI Engineering Support, Inc., For jobs via the phone cad Glífoa PO Box 1108, Hunt Valley, MD 21030- y GS ANGEtES 1- 900 -787 -7800 . 1108, Attn: Personnel. .cT ai.aS per rrYnqt6 AAI ESI MIL 117W Xun6CnaW 661fbpevoNJ,o]C1 u. IL An Equal Opportunity Employer 1A6 I5 W:1:1:13141407EYN6pOpM 16 1 U.S. Citizenship Required

Broadcasting & Cable Mar 22 1993 51 CLASSIFIEDS

VOICE -OVER SERVICE FOR SALE STATIONS CONTINUED

SAME DAY SERVICE! CLOSED NORTHWEST WFFX -FM / WNTW -AM NETWORK ANNOUNCER FOR ALL Tuscaloosa, Alabama CASH FLOW COMBOS YOUR STATION'S VOICE NEEDS SOLD TO EXCELLENT FACILITIES INSTANT DELIVERY VIA Alabama Universal, Inc. SWITCH -56 OR NEXT -DAY WILLIAM R. RICE, BROKER BROADCAST MEDIA ASSOCIATES FED EX 9102 N. Meridian, Suite 500 CLIFF HUNTER CALL FOR DEMO Indianapolis, Indiana 46260 212- 362-4439 (317) 844-7390 800 -237 -3777

FOR SALE EQUIPMENT MEDIA BROKERS APPRAISERS NORTH DAKOTA RADIO .TV LPTV READY FOR JULY 1, 1993? A Confidential & Personal Service TELEVISION That's the deadline for all BURT KBMY /Bismarck (ABC) and aural STL's to be FCC ap- SHERWOOD,c ; proved. If your STL doesn't 4171 Dundee Rd.. Stile 269, Northbrook. IL 60062 , satellite KMCY/Minot. Cash have an FCC ID # call MARTI 708 -272 -4970 /. positive, terms considered at 817- 645 -9163, we can help. and priced for immediate sale.

WDEE Reed City, MI., currently Contact exclusive broker: WANTED TO BUY STATIONS dark. Tower, transmitter and all Dick Kozak RICHARD A. FOREMAN ASSOCIATES Radio Operator seeks opportuni- studio equipment. First $20,000 203 656 -0506 ties in Texas. Looking for CPs or cash owns the station. FM stations (on -air). All offers BROADCASTERS 407 -533 will be answered. Send informa- -1737 tion to: RADIO, 13202 Tropicana Dr., Houston, Texas 77041 or fax BROADCASTING & CABLE'S to 713 -579 -1494 CLASSIFIED RATES W. John Grandy ',II orders to place classil,ea aas 8 all correspondence pertaining to inks section should be sent to BROADCASTING 8 CABLE. Classified BROADCASTING BROKER Deoanment 1705 DeSales St N W Washington. DC 20036 For FOR SALE STATIONS 117 Country Club Drive information call (202) 6592340 and ask for Mitzi Miner Payable In advance. Check money order or credit can) (Visa. San Luis Obispo, CA 93401 Maslercard or American Express) Full and Correct payment must (805) 541-1900 accompany all orders All orders must be in writing by either letter or FOR SALE Phone: Fax 20229 3-3278 If payment s made by creed card indicate card Fax: (805) 541 -1906 number expiration date and daytime phone number 50KW AM AND CLASS C FM, IN Deadlines Monday al noon Eastern Time for me following Monday s - issue Earlier deadlines apply for issues published during a week SOUTHWESTERN TOP 50 MAR conlan:ng a legal holiday A special notice announcing the earlier ceaaline will be published Orders. changes ano or cancellations KET. SERIOUS BUYERS ONLY must be submitted in writing NO TELEPHONE ORDERS. CHANGES. PLEASE. P.O. BOX 25670, HO- AND OR CANCELLATIONS WILL BE ACCEPTED When placing an ad. indicate the EXACT category desired Telev,. NOLULU, HAWAII 96825. FL AM Panhandle $75 Cash son Radio. Cable or Allied Fieros. Help Wanted or S,luauons Want. ea t ynagemenl. S9les. News. etc II this information is omitted we Monthly Cash Flow $4,000 Will I.,termine Me appropriate category according to the copy NO make goods will be run if all information is not included No personal ads Ca. 25 PA AM Central $900 Terms The publisher is not responsible for errors in printing due to illegible Susanville, kw -CP copy all copy must be clearly typed or primed Any and all errors Yearly Cash Flow $200,000 must be repartee to the Classified Advertising Depanmieot wnh,n 7 Excellent tower site Gays of Publication date No credits or make goods will be made on $18,000 errors which do not materially alley the advertisement Publisher reserves the right to alter classified copy to confirm with the Laramie, 25kw -CP FL AM FT Gulf Coast $100 Terms provisions 01 Title VII 01 the Ciel Fights Act of 1964, as amended Wyoming Publisher reserves the rght to abbreviate aver or 'erect any copy $16,500 May Be Leased Rates: Classitiea listings (non-display/ Per issue Help Wanted 51 60 per word. 532 weekly minimum Situations Wanted 800 per 1- 608- 831 -8708 word. 516 weekly minimum All other classificaio,s SI 60 per word. TX AM Central $75 Terms $32 weekly minimum Word count: Count each abbreviation initial srrgle figure or group May Be Leased of hgures or letters as one word each Symbols such as 35mm COD. FD. etc count as one word each A phone number wile area code FLORIDA and the zip Code count as one wore each Major market tulltlme AM PA AM FT Near Philadelphia $120 Terms Rates: Class4,ed display (minimum I inch upward in hall inch increments) Per issue Help Wanted inch ' East coast growth area AM 5t38 per Situations Want. inch Major market Hispanic AM May Be Leased ea 569 per inch An other classifications 5138 per For Sale Stators. Wanted To Buy Stations. Public Notice a Business Opponu. Panhandle AM -FM combo pities advertising require display space Agency commission only on Established AMs VA R. PR GA AM Near Atlanta $180 Terms display space Frequency rates available BECKERMAN ASSOCIATES Blind Box Service: (in addition to basic advertising costs) Situations is a Money Maker Box 82784 Good Operation -This walled No charge All other classifications 515 per ad per issue Tampa, FL 33682 The charge fir the blind box service applies to advertisers running listings ana display aas Each advertisement must have a separate 813-971-2061 CO AM FT Low Down Payment $350 Terms box number BROADCASTING b CABLE will not forward rapes. Iransdnpts walla os. writing samples or other oversized materials . Could Go All Spanish such materials are returned to sender Do not use tOders. binders or me like Replies to ads With Blind Box numbers should be ad. FOR SALE dressed to Box (letter 6 cumber). c o BROADCASTING 8 CABLE. Full -day, individual seminar for radio investors, given t 705 DeSales St NW. Washington. DC 20036 AK FM for Lease billing near $500,000 privately to you. Group owner/operator with 22 years Confidential Service. To protect your identity, seal your reply in an number In note list and ex-NAB General Counsel explain envekae addressed to the box a separate the experience and gaining and subsidiaries do not want your reply to reach FCC rules, companies you station search, negotiation. financing Tien enclose both in a second envelope addressed to CONFIDEN- takeover. and many other topics you choose Learn TIAL SERVICE. Broadcasting E Cable Magazine. at the address how to buy in today's environment. Call Robin Martin BROADCASTERS above or Erwin Krasnow today for details and a brochure. For subscription Information The Deer River Group 407 -533 -1737 cell 1.500. 554 -5729. Washington, D.C. -(202) p9 -3331

52 Mar 22 1993 Broadcasting & Cable les. Information: Steve Dworman: (310) 826 -6301. APRIL MARCH March 23- "Futures in Media," newsmaker luncheon sponsored by Hollywood Radio and March 21.26- "The Media International Af- Television Society. Beverly Wilshire Hotel, April 8-The Caucus for Producers, Writers and fairs and the Post Cold War World: How Instant Beverly Hills, Calif. Information (818) 769 -4313 Directors general membership meeting. Chasen's, Publicity Influences Foreign Policy," a Wilton Los Angeles. Information: (818) 792 -0441. Park conference in association with the British March 24-Radio and Television News Di- Information Services and The Freedom Fo- rectors Foundation banquet honoring NBC se- April 9-10-15th annual Black College Radio rum Media Studies Center. Freedom Forum nior commentator, John Chancellor, with the RT- convention sponsored by National Association Center, Columbia University, New York. Informa- NDF Leonard Zeidenberg First Amendment of Black College Broadcasters. Clarion Hotel, tion: (212) 678-6600. Award. Mayflower Hotel, Washington. Informa- Atlanta. Information: Lo Jelks, (404) 523-6136. tion: Eric Swanson, (202) 659 -6510. March 23 -36th annual New York Emmy April 14- International Radio and Television awards sponsored by National Academy of Tele- March 30- Advertising Hall of Fame induction Society gala dinner. Honoree: Louis Weiss, chair- vision Arts and Sciences, New York chapter. luncheon sponsored by American Advertising man emeritus, William Morris Agency receiving Trianon Ballroom, New York Hilton Hotel and Federation. Inductee: John S. (Jack) Bowen, the 1993 Gold Medal. Waldorf- Astoria, New York. Towers, New York. Information: David Williams, chairman emeritus, D'Arcy Masiu%, Benton & Information: Maggie Davis, (212) 867 -6650. (212) 768-7050. Bowles. Plaza Hotel, New York. Information: (202) 898-0089. April 15 -1993 Ohio State Awards banquet March 23- "Young Guns: 30- Something Execu- and ceremonies. National Press Club, Washington. tives Who Have Climbed the Corporate Ladder," March 29.31 -Pan Asia Satellite and Cable Information: Phyllis Macy, (614) 292 -0185. seminar sponsored by International Radio and Television conference and exhibition. The Re- Television Society, Under '30s Division. Con- gent, Hong Kong. Information: 852 520 1481 April 18- "Representing Your Local Broadcast- ference Room A, NBC, New York. Information: (Hong Kong) or 65 222 8850 (Singapore). er" legal seminar sponsored by the National As- Maria DeLeon, (212) 867 -6650. sociation of Broadcasters and the American March 31 -April 2-Cable Television Public Bar Association Forum on Communications March 23-"the Business of Entertainment: The Affairs Association Forum'93. Boston. Informa- Law. Las Vegas Hilton, Las Vegas. Information: Big Picture," third annual conference sponsored tion: (301) 206 -5393. Barbara Smith -Barnes, (312) 988 -5500. by Wertheim Schroder and Variety. The Pierre Hotel, New York. Information: (212) 492 -6532. March 31 -April 2-Forum '93 sponsored by April 18- Association for Maximum Service Cable Television Public Affairs Association. Television spring board of directors meeting. March 23-26-Second annual Infomercial Westin Copley Place, Boston. Information: (301) Alexis Park Hotel, Las Vegas. Information: (202) Marketing conference and trade show. Los Ange- 206 -5393. 462 -4351.

MAJOR MEETINGS

April 16.21- M1P -TV, international television May 19-23-American Women in Radio July 18 -21 -Cable Television Administra- program marketplace. Palais des Festivals, and Television annual convention. Orlando, tion and Marketing Society annual conven- Cannes, France. Information: (212) 689 -4220. Fla. Information: (202) 429 -5102. tion. Atlanta. Information: (703) 549 -4200. April 16.19- Broadcast Education Associ- May 25-27-CBS affiliates meeting. Waldorf July 31 -Aug. 3- Wireless Cable Associa- ation 38th annual convention. Las Vegas. In- Astoria Hotel, New York. Information: (212) tion International annual exposition and con- formation: Louisa Nielsen, (202) 429 -5354. 975 -4321. vention. Marriott Orlando World, Orlando, Fla. Information: (319) 752 -8336. April 18.20- Cabietelevision Advertising Bu- June 3-4-Fox affiliates meeting. Beverly reau 12th annual conference. New York Marriott Hilton Hotel, Beverly Hills, Calif. Information: Aug. 25 -27- Eastern Cable Show sponsored Marquis, New York. Information: (212) 751-7770. (310) 203-3066. by Southern Cable Television Association. Atlanta. Information: (404) 255 -1608. April 18-20-Television Bureau of Adver- June 6-9- National Cable Television As- tising annual marketing conference. Las Ve- sociation annual convention. San Francisco. Sept. 8.11 -Radio '93 convention sponsored gas Convention Center, Las Vegas. Informa- Information: (202) 775 -3669. by National Association of Broadcasters. tion: Lynn McIntyre, (212) 486 -1111. Dallas June 9-10-ABC affiliates meeting. Century April 19.22- National Association of Plaza Hotel, Los Angeles. Information: (212) Sept. 16.20- International Broadcasting Broadcasters annual convention. Las Vegas 456 -7777. Convention. Amsterdam. Information: 44 71 Convention Center, Las Vegas. Information: 240 3839 (202) 429 -5300. Future convention: March 21- June 10-15-18th Montreux International 24, 1994, Las Vegas. Television Symposium and Technical Exhi- Sept. 29.Oct"2- Radlo- Television News bition. Montreux Palace, Montreux, Switzer- Directors Association conference and exhibi- April 21- 24- American Association of Ad- land. tion. Miami. Information: (202) 659-6510. vertising Agencies annual convention. Ritz - Carlton, Laguna Niguel, Calif. Information: June 13-16-Broadcast Promotion and Oct. 5.7- Atlantic Cable Show. Atlantic City (212) 682-2500. Marketing Executives & Broadcast Design- Convention Center, Atlantic City, N.J. Informa - ers Association annual conference and expo. tion: (609) 848 -1000. May 5-9-Public Radio annual conference. Walt Disney World Dolphin and Swan Hotels, Washington. Information: (202) 822 -2000. Orlando, Fla. Information: (213) 465-3777. Oct. 29 -Nov. 2- Society of Motion Picture and Television Engineers 135th technical May 16.19 -NBC affiliates meeting. Walt June 22-25-National Association of conference and equipment exhibition. Los An- Disney World, Orlando, Fla. Information: (212) Broadcasters board of directors meeting. geles Convention Center, Los Angeles. Infor- 664 -2928. Washington. mation: (914) 761 -1100. May 16-19-Broadcast Cable Financial July 15-17- Satellite Broadcasting and Dec. 1-3-Western Cable Show sponsored Management Association 33rd annual con- Communications Association summer trade by California Cable Television Association. vention. Buena Vista Palace, Lake Buena show. Opry land Hotel, Nashville. Information: Anaheim Convention Center, Anaheim, Calif. Vista, Fla. Information: (708) 296 -0200. (703) 549- 6990.. Information: (510) 428 -2225.

Broadcasting&Cable Mar 22 1993 53 Compiled by BROADCASTING & CABLE Richard and Carrie Frankovic to Michael May En- Abbreviations: AFC-Antenna For Communications: terprises Inc. for $14,000. Sellers have no other for the period of March I -March 5 and AU-Administrative Law Judge: alt.-alternate: broadcast interests. Buyer is headed by Michael based on filings, authorizations and oth- ann.- announced: ant. -antenna: aur.- aural: aux. - W. May, and has no other broadcast interests. Filed er FCC actions. auxiliary: ch. channel: CH -critical hours.: chg.- Feb. 24. change: CP construction permit: D-day: DA-di- KJUL(FM) North Las Vegas, NV rectional antenna: Doc.-Docket: ERP -effective ra- (BALH930216GF; 104.3 mhz; 100 kw: ant. 1,181 diated power; Freq -frequency: H&V- horizontal and vertical: khz- kilohertz: kw- kilowatts: lic.- license: ft.) -Seeks assignment of license from Carrigan OWNERSHIP CHANGES Communications Inc. to Eight Chiefs Inc. for $1.7 m-meters: mhz -megahertz: mi.- miles; mod.- modification: MP- modification permit: ML- modifi- million. Sale of station last year for $3.2 million did cation license; N- night: pet. for recon.- petition for not close. Seller is headed by Debra Carrigan. and has no other broadcast interests. Buyer is headed Applications reconsideration: PSA-presunrise service authority: pwr.- power: RC -remote control; S- A- Scientific- by Arthur A. Mobley, who also has interests in KRZB -TV Hot Springs, AR (BALCT930217KK; Atlanta: SH- specified hours: SL- studio location: KMJK(FM) Buckeye, AZ. Filed Feb. 16. ch. 26; 942 kw-V; 94.2 kw -A; ant. 827 fl.) -Seeks TL- transmitter location: trans. -transmitter: TPO- WKFM(FM) Fulton, NY (Syracuse) assignment of license from P.P.D. 8 G. Inc. to transmitter power output: U or unl.- unlimited hours: (BALH930226GI; 104.7 mhz: 50 kw: ant. 310 ft.)- Agape Church Inc. for $75,000. Seller is headed by vis. -visual: w-watts: *-noncommercial. Six Seeks assignment of license from Wilks- Schwartz Darlene Bell. Bell Equities Inc., which has interests groups of numbers at end of facilities changes items Broadcasting to NewCity Communications Inc. for in assignor, is licensee of KPAL(AM) Little Rock, refer to map coordinates. One meter equals 3.28 feet. $3.75 million ("Changing Hands," March 1). Filed AR. Buyer is headed by H.L. Caldwell Il, and has Feb. 26. no other broadcast interests. Filed Feb. 17. WBEC -AM -FM Pittsfield, MA (AM: BA- WLIR(AM) Spring Valley, NY (BAL930223EA; WDCF(AM) Dade City, FL (BAL930301 EA; 1350 1300 khz; w -D) license L930305EE; 1420 khz: 1 kw -U; FM: BAL- 500 -Seeks assignment of khz; 1 kw -D, 500 w -N) -Seeks assignment of li- H930305EF; 105.5 mhz; 975 w; ant. 590 ft.)- from Tsooris Corp. to Talkline Broadcasting Corp.: cense from Fletcher Broadcasting Inc. to Collins Seeks assignment of license from Citicom Radio of purchase agreement will be submitted as amend- Communications Group Inc. for $85,000. Seller is Pittsfield Inc. to Aritaur Communications Inc. for ment. Seller is headed by Gene Gugig, who also headed by Sandra Fletcher, and has no other $500.000 (see "Changing Hands," p. 33). Filed has interests in WYUT -AM -FM Herkimer, NY. Buy- broadcast interests. Buyer is headed by Edward L. March 5. er is headed by Zev J. Brenner, and has no other Collins, and has no other broadcast interests. Filed broadcast interests. Filed Feb. 23. March 1. WCXI(AM) Fenton, MI (BAL930202EK; 1160 khz; 1 kw -U) assignment of license from WLTP(AM)- WNUS(FM) Belpre, OH (AM: KID -AM -FM Idaho Falls, ID (AM: BAL930223GF; -Seeks Deano Day Enterprises, Ltd. to GWC Inc. for BAL930218GF: 1450 khz; 1 kw -U; FM: 590 khz: 5 kw -D, 1 kw -N; FM: BALH930223GH: $220,000. Seller is headed by Deano and 107.1 mhz; 2.3 kw; ant. 370 96.1 mhz: 100 kw: ant. 1,500 tt.) -Seeks assign- no other broadcast interests. Buyer is headed by ft.) -Seeks assignment of license from TR Broad- ment of license from Simons Family Inc. to Fox Larry Robinson, and has no other broadcast inter- casting Inc. to WNUS Inc. for $575,000 (see Communications Corp. for $700,000 (see "Chang- ests. Filed Feb. 2. "Changing Hands," p. 33). Filed Feb. 18. ing Hands," p. 33). Filed Feb. 23. WJIM -AM-FM Lansing, MI (AM: BAL930302GHt WIYO(FM) Ebensburg, PA (BTCH930225GL, WKZI(AM) Casey, IL (BAL930302EA; 800 khz; 1240 khz; 1 kw -U; FM: BALH930302GI; 97.5 mhz; 99.1 mhz; 50 kw; ant. 500 ft.) -Seeks transfer of 250 w -U) -Seeks assignment of license from Don- 28 kw; ant. 440 ft.) -Seeks assignment of license control from Cambria County Broadcasting Co. Inc. ald Hoagland to Paul D. and Eleanor J. Ford; asset from Double L Broadcasting of Lansing Limited to to Tele -Media Broadcasting Co. of Johnstown Al- purchase agreement for bankruptcy sale is not yet Liggett Broadcast Inc. for $3.5 million ( "Changing toona for $450,000 (see "Changing Hands," p. 33). submitted. Seller has no other broadcast interests. Hands," March 15). Filed March 2. Filed Feb. 25. Buyers have no other broadcast interests. Filed March 2. KOUA(FM) Lutesville, MO (BTCH930222GK; WGCB -AM -FM Red Lion, PA (AM: 105.1 mhz; 1.75 kw; ant. 426 ft.) -Seeks transfer of BAL930217HZ; 1440 khz; 1 kw-D; FM: KHBT(FM) Humboldt, IA (BALH930225GK; 97.7 control from Lutesville Broadcasting Co. Inc. to Har- BALH930217GE; 96.1 mhz; 50 kw: ant. 500 ft.)- mhz: 3 kw; ant. 275 tt.) -Seeks assignment of li- old L. Lawder for $12,365. Seller is headed by Roth Seeks assignment of license from Red Lion Broad- cense from Christensen Broadcasting Inc. to Signa- Stratton, and has no other broadcast interests. casting Co. Inc. to Thomas Harvey Moffit Sr. for ture Communications Inc. for $148,000. Seller is Buyer has no other broadcast interests. Filed Feb. $2.825 million (see "Changing Hands," p. 33). Filed headed by Robert H. Christensen, and has no other 22. Feb. 17. broadcast interests. Buyer is headed by Frank C. Hayer Ill, and has no other broadcast interests. KUUS(AM) Billings, MT (BAL930224EB; 1240 WOSO(AM) San Juan, PR (BTC930219EB; Filed Feb. 25. khz; 1 kw -U) -Seeks assignment of license from 1030 khz; 10 kw-U) -Seeks transfer of control from

STOCK MARKET PERFORMANCE AVERAGES NASDAQ: 695.47 ( +0 -94%) 58.P Ind -: 518 -94 (- 0 -74 %) FROM MAR 1992 TO MAR 16, 1993 ALL % CHANGES FROM PRIOR WEEK 1200

1000 887 +1.14% 800 783 568 600 +0.53% 394 400 -0.26% 191 -8.03% 200 137

0 , , r , Mar92 Apr 92 May92 Jun92 Jul92 Aug92 Sep92 Oct92 Nov92 Dec92 Jan93 Feb93 Mar93 Broadcasting Bcstg + Other Interests Cable Programing Equipment 8 Engineering Services

54 Mar 22 1993 Broadcasting & Cable MCO Industries Inc. to Sherman Broadcasting for $255.000 ( "Changing Hands," Feb. 8). Action The Braiker Family Trust for approximately $1.4 Corp. for $1.2 million (see "Changing Hands," p. March 1. million in transfer of assets in lieu of foreclosure 33). Filed Feb. 19. ( "For the Record," Feb. 15). Action March 3. WWZO -AM-FM Aberdeen, MS (AM: WVFB(FM) Celina, TN (BAPH930224GG; 101.5 BTC930111HU; 1240 khz; 1 kw -U: FM: WGVA(AM)-WECO -FM Geneva, NY (AM: BA- mhz; 6 kw; ant. 328 ft.) -Seeks assignment of CP BTCH930111HV; 105.3 mhz; 3 kw; ant. 299 ft.)- L921229EF; 1240 khz; 1 kw -U; BALH921229HT; from Regional Broadcasting Co. to Elizabeth Ber- Granted transfer of control of Tenn -Tom Broadcast- 101.7 mhz; 3 kw; ant. 125 ft.)-Granted assignment nice Whittimore for $14,000. Seller is headed by ing Corp. for $60,000. Donald W. Warrick is selling of license from Eastern Radio Co. Inc. to M B Stephen W. Staples Sr., who also has interests in his 30% of licensee to J. D. Buffington, who current- Communications Inc. for $350,000 ( "Changing WFLW(AM) -WKYM(FM) Monticello, KY. Buyer is ly owns 40% of stock ( "For the Record," Feb. 8). Hands," Jan. 25). Action Feb. 23. headed by J.K. Whittimore, who also has interests Action Feb. 26. WXLE(FM) Mechanicville, NY in WTKY -AM -FM Tompkinsville, KY. Filed Feb. 24. WXHT(FM) Meridian, MS (BAPH921224HQ; (BAPH930112GR; 104.5 mhz) -Granted assign- KAIR(FM) Crane, TX (BAPH930226GJ; 101.3 102.1 mhz; 3 kw; ant. 328 ft.)- Granted assignment ment of CP from Twenty First Century Broadcasting mhz; 100 kw; ant. 400 ft.) -Seeks assignment of of CP from Charisma Communications Co. to East Corp. to Foley Broadcasting Ltd. for no cash con- CP from Albert L. Crain to Don L. Cook for $4,821. Mississippi Broadcasters Inc. for $243.500 ( "For sideration; assignee is exercising option to acquire Seller has interests in one AM and one FM. Buyer the Record," Feb. 8). Action Feb. 26. station through its loan to assignor for $525,000 has no other broadcast interests. Filed ( "For the Record," Feb. 15). Action Feb. 26. KYVA(FM) Billings, MT (BALH921228GJ; 93.3 March 4. KTKX(FM) New Boston, TX (BALH930301GH; mhz; 100 kw; ant. 700 ft.)- Granted assignment of WPIE(AM) Trumansburg, NY (BAPL930115ED; 103.5 mhz; 3 kw; ant. 328 ft.) -Seeks assignment License from Meyer Broadcasting Co. to Sunbrook 1160 khz; 990 w -D, 220 w- N)- Granted assign- of license from Radio New Boston Inc. to B & H Communications Ltd. for $415.000 ( "Changing ment of CP from WPIE Broadcasting Inc. to Pem- Broadcasting System Inc. for $90,000. Seller is Hands," Jan. 25). Action March 3. brook Pines Ithaca Ltd. for $150,000, $120,000.of headed by Lloyd V. which is ( Stone, and has no other broad- KESY -AM -FM Omaha, NE (AM: BAL930111 EA; assumption of debt "For the Record," Feb. cast interests. Buyer is headed by Ray C. Bursey 15). Action March 3. 1420 khz; 1 kw -D, 330 w -N; FM: BALH930111 EB; Jr., and has no other broadcast interests. Filed 104.5 mhz; 100 kw; ant. 1,040 ft.)- Granted assign- WKOC(FM) Elizabeth City, NC March 1. ment of license from Sungroup Broadcasting of (BALH921223HM; 93.7 mhz; 100 kw; ant. 940 ft.)- WRNL(AM)- WRXL(FM) Richmond, VA (AM: Nebraska Inc., debtor -in- possession, to OMA Inc. Granted assignment of license from Edge Broad- BAPL930226GE; 910 khz; 5 kw -U; FM: for assumption of debt ( "For the Record," Feb. 8). casting Co. to Benchmark Radio Acquisition Fund BALH930226GF; 102.1 mhz; 140 kw; ant. 32011.) - Action March 2. IV Ltd. for $2.6 million ("Changing Hands," Jan. Seeks assignment license from of Capitol Broad- KZAK(FM) Incline Village, NV 25). Action March 5. casting to Co. Clear Channel Communications for (BTCH930104HA; 100.1 mhz; 760 w; ant. 2,955 WYCM(AM )-WBCG(FM) Murfreesboro, NC $9.75 million ( "Changing Hands," March 8). Filed It.)- Granted transfer of control of New World En- (AM: BAL921030ED; 1080 khz; 1 kw -D; FM: BAL- Feb. 26. terprises Inc. to United Venture Capital Corp. for H921030EE; 98.3 mhz; 3 kw; ant 302 ft.)- Granted WPLC(FM) Spotsylvania, VA (BALH930216HV; $75,000 ( "For the Record," Feb. 1). Action March 4. assignment of license from Roanoke Chowan 99.3 mhz; 3 kw; ant. 291 ft.) -Seeks assignment of Broadcasting KOLT -FM Santa Fe, NM (BALH930113GM; Corp. to C 'n' W Inc. for $170,000 license from Paco -Jon Broadcasting ("For Corp. to The 105.9 mhz; 100 kw; ant. 1,936 ft.)-Granted assign- the Record," Nov. 23, 1992). Action March 1. Free Lance -Star Publishing Co. of Fredericksburg, ment of license from Clairmor Broadcasting Inc. to WAVJ(AM) Black Mountain, NC VA, for $200,000. Seller is headed by Charles Gid- dens, media broker and receiver for station. Buyer is headed by Charles S. Rowe, and is licensee of WFLS -AM -FM Fredericksburg, VA. Filed Feb. 16. SUMMARY OF WMGU(FM) Stevens Point, WI (BAPLH930129GJ; 104.9 mhz; 3 kw; ant. 328 ft.)- BROADCASTING CABLE Seeks assignment of license from Eagle of Wiscon- & sin Inc. to Seehafer Broadcasting Corp. for BROADCASTING $174,000. Seller is headed by Tom Love, who also has interests in KAFX -AM -FM Lufkin, TX, Service ON AIR CP's' TOTAL* WIGL(FM) Orangeburg, SC, and KDFX(FM) Du- buque, IA. Buyer is headed by Donald W. See - Commercial AM 4,960 182 5,142 hafer, and has no other broadcast interests. Filed Jan. 29. Commercial FM 4,796 914 5,710 Educational FM 1,592 310 1,902 Actions WEDG(FM) Ormond Beach, FL (BAPH9212 Total Radio 11,348 1,406 12,754 03GG; 93.1 mhz; 3 kw; ant. 328 ft.)- Granted as- Commercial VHF TV 558 11 569 signment of CP from deHaro Radio Ltd. to Edge Broadcasting Inc. for $132,000 ( "For the Record," Commercial UHF TV 588 153 741 Jan. 11). Action March 3. WWJY(FM) Crown Point, IN (BALH921223HR; Educational VHF TV 124 5 129 103.9 mhz; 3 kw; ant. 330 ft.)- Granted assignment Educational UHF TV 239 9 248 of license from Meyer Broadcasting Corp. to M & M Broadcasters Inc. for $600,000 ( "Changing Hands," Total TV 1,509 178 1,687 Feb. 8). Action March 2. VHF KWMT(AM) Fort Dodge, IA (BTC930108EG; LPN 465 141 606 540 khz; 5 kw-D, 200 w- N)-Granted transfer of UHF LPTV 841 1,014 1,855 control of KWMT Radio Inc. for no cash consideration; John P. Jenkins is giving 40 shares each to Total LPTV 1,306 1,155 2,461 his son and daughter -in -law Jon W. and Roma Jenkins ( "For the Record," Feb. 8). Action March FM translators 1,966 377 2,343 22. VHF translators 2,529 86 2,615 WSEH(FM) Cumberland, KY (BALH920828GW; 102.7 mhz; 80 w; ant. 1,820 ft.)- Granted assign- UHF translators 2,436 414 2,850 ment of license from Roger Noe to Cumberland City Broadcasting Inc. for $20,790 ( "For the Record," CABLE Sept. 21, 1992). Action Feb. 22. WELL -AM-FM Battle Creek- Marshall, MI (AM: Total subscribers 55,786,390 BAL921218EC; 1600 khz; 1 kw -U; FM: Homes passed 89,400,000 BALH921218ED; 104.9 mhz; 3 kw; ant. 300 ft.)- Granted assignment of license from Donald R. Fox Total systems 11,254 to Liggett Broadcast Inc. for $127,500 ( "For the Record," Jan. 25). Action Feb. 4. Household penetrationt 60.6% WMFG -AM -FM Hibbing, MN (AM: Pay cable penetration/basic 79% BAL930113GO; 1240 khz; 1 kw -U; FM: BALH930113GN; 106.3 mhz; 3 kw; ant. 200 tt.)- Includes off -air licenses. t Penetration percentages are of TV household universe of 92.1 million Granted assignment of license from D.N.S. Broad- Construction permit. Source: Nielsen, NCTA and Broadcasting &Cablé s own research. casting Inc. to Sounds Unlimited of Red Wing Inc.

Broadcasting & Cable Mar 22 1993 55 FOR THE RECORD

(BTC930107EF: 1350 khz; 1 kw -D) -Granted ment of license from Morton J. Victorson, bankrupt- Rexburg, ID (BPED911009MD)- Granted app. transfer of control from Master Media Inc. to Steve cy trustee for estate of Thomas Communications. to of Ricks College Corp. for 91.5 mhz; .1 kw -H; ant. - L. Burleson for $1 and other consideration; real West Virginia Radio Corp. of Clarksburg for $1.2 12 m. Address: Ricks College, Rexburg, ID 83460. estate contract to be negotiated ( "For the Record," million ( "Changing Hands." Feb. 1). Action March Applicant is headed by Ezra T. Benson and is li- Feb. 8). Action March 2. 2. censee of noncommercial educational KRIC(FM) WXLX(AM) Albemarle, NC (BAL930111 EFI; Rexburg, ID. Action Feb. 25. 1010 khz) -Granted assignment of license from *Reno, NV (BPED920224ME)-Granted app. of Agape Faith Church to Norman Communications NEW STATIONS Board of Regents of the University of Nevada, act- Inc. for $20,000 ("For the Record," Feb. 8). Action ing on behalf of Truckee Meadows March 3. Community Col- lege, for 89.5 mhz; 5 kw; ant. -1 m. Address: 7000 KRPW(AM) Oklahoma City (BAL930125EB; Application Dandini Blvd., Reno, NV 89512. Applicant is head- 1140 khz: 1 kw- D)- Granted assignment of license 'Templeton, CA (BPED930302ME)-GGood ed by John Gwaltney, and is licensee of KNUR(FM) from Sun Broadcasting Co. to Perry Broadcasting News Station Inc. seeks 88.5 mhz; 3 kw; ant. 425 Reno and KUNV(FM) Las Vegas. Action March 5. Company Inc. for $375.000 ("Changing Hands," m. Address: P.O. Box 4040, Paso Robles, CA Herkimer, NY (BPED920731MA)- Granted app. Feb. 15). Action March 3. 93447. Applicant is headed by Melvin Sage and has of Herkimer County Community College for 91.5 no other broadcast interests. Filed March 2. WCHE(AM) West Chester, PA (BAL930115EC; mhz; .35 kw -V; ant. -35 m. Address: Reservoir Rd., 1520 khz; 250 w- D)- Granted assignment of li- Camden, AR (BPH930224MB) -JADE Commu- Herkimer, NY 13350. Applicant is headed by David cense from WCHE Inc. to Tri -State Radio Inc. for nications Inc. seeks 104.5 mhz; 3 kw; ant. 100 m. H. Champoux and has no other broadcast interests. $198.000 ("For the Record," Feb. 15). Action March Address: P.O. Box 44, Camden. AR 71701. Appli- Action Feb. 25. 3. cant is headed by Craig T. Dale. and has no other Northumberland, PA (BPH870827MN)-Grant- WCXO(AM) Moca, PR (BAL921117EA; 1040 broadcast interests. Action Feb. 24. ed app. of William P. Zurick for 107.3 mhz; 2 kw; khz: 250 w- Granted assignment of license D)- 'Dothan, AL (BPED930301MA)- Montgomery ant. 115 m. Address: Rd #2, Box 293, Sunbury, PA from Victor J. Estrella Hernandez to Dominga Bar - Christian Educational Radio Inc. seeks 90.3 mhz; 17801. Applicant has no other broadcast interests. reto Santiago for ("For the Record." Dec. $110,000 25 kw; ant. 100 m. Address: P.O. Box 210789. Action Feb. 11. 7, 1992). Action March 3. Montgomery, AL 36121 -0789. Applicant is headed KIKN(FM) Salem, SD (BAPH921112GH: 100.5 by D.G. Markwell, and is licensee for WLBF(FM) Blackville, SC (BPH900212MM)- Granted app. mhz: 50 kw: ant. 492 ft.)- Granted assignment of Montgomery, AL. Filed March 1. of Dallas M. Tarkenton for 97.9 mhz; 6 kw; ant. 100 CP from Big Sioux Broadcasting Co. Inc. to South- St. Marys, OH (BPH930219MG) -Lima Broad- m. Address: 100 Wexford Place, Athens. GA Applicant has no ern Minnesota Broadcasting Co. for $150,000 ( "For casting Co. seeks 103.3 mhz; 6 kw; ant. 100 m. 30606. other broadcast interests. the Record," Nov. 30, 1992). Action Feb. 25. Address: 667 West Market Street, Lima, OH 45801. Action March 2. KOIP(FM) Odessa, TX (BALH921221GH; 96.9 Applicant is headed by Les C. Rau and has inter- Temple, TX (BPH820512AP)-Granted app. of mhz: 100 kw; ant. 500 ft.)-Granted assignment of ests in licensees of WIMA(AM) -WIMT(FM) Lima Progessive Communications Inc. for 101.7 mhz; 3 license from KQIP -FM to KWEL Inc. for $450,000 and WKBN- AM -FM -TV Youngstown, OH. Filed kw; ant. 86 m. Address: P.O. Box 42; Temple. TX Feb. ( "Changing Hands." Jan. 25). Action March 1. 19. 76503 Applicant has no other broadcast interests. KYSN(FM) East Wenatchee, WA Actions Action Feb. 8. (BALH920916HL: 97.7 mhz; 3 kw; ant. -150 ft.)- Copperopolis, CA (BPH890501ME)- Granted Ephrata, WA (BPH920728MC)-Returned app. Granted assignment of license from Stephenson app. of Threshold Communications for 105.5 mhz; of TRMR Inc. for 92.3 mhz; 50 kw; ant. -62.7 m. Broadcasting Inc. to Sunbrook Wenatchee Ltd. for .096 kw; 536 m. Address: 1656 N. Calif. Blvd., Suite Address: P.O. Box 683, Spokane, WA 99210. Ap- $230,000 ( "For the Record." Oct. 12, 1992). Action 100, Walnut Creek, CA 94596. Applicant is headed plicant is headed by Thomas W. Read and has Feb. 26. by general partners James T. Arata and Douglas A. interests in KTBI(AM) Ephrata, KGDN(FM) Pasco WKKW -FM Clarksburg, WV (BALH921221HH; Wulff. and has no other broadcast interests. Action and KSPO(AM) Spokane, all Washington. Action 106.5 mhz; 50 kw: ant. 500 ft.)- Granted assign- Feb. 26. Feb. 25.

SERVICES

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56 Mar 22 1993 Broadcasting & Cable PROFESSIONAL CARDS

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PROFESSIONAL /SERVICE DIRECTORY RATES 52 weeks - $45 per insertion 26 weeks - $60 per insertion 13 weeks - $75 per insertion There is a one time typesetting charge of S20. Call (202) 659 -2340 Founder and Editor Sol Taisho(' (1901-19(12) Broadcasting 1705 DeSales Street. N.W. Washington. D.C. 20036 : ` Phone 202-659 -2340 Sab1 e Circulation: 800- 554 -5729 Editorial Fax: 202 -429 -0651 0 Administrative Fax: 202- 331 -1732 0 Advertising Fax 202- 293-3278 Lawrence B. Taisho(', chairman. "To best program and market a station, Peggy Conlon, publisher. Editorial conduct needs assessment panels." Donald V. West, senior vice president and editor. Harry A. Jessell, executive editor Mark K. Miller, managing editor Kira Greene (special projects), John S. Eggerton, Radio's changing landscape, known national personalities are avail- assistant managing editors. brought on by duopoly and lo- able commercially in large and small David R. Borucki, art director. Washington cal marketing agreements, has cities across the country. While local Joe Flint, Patrick Watson, made it essential for all of us in radio programing will remain paramount, assstant editors. John Gallagher, sial/ writer. to develop new and innovative ways these national personalities create a Marsha L. Bell, editorial assistant. managing in pro- Winslow Tuttle, proofreader. of our companies unique listening and buying option. Denise P. Smith, Kenneth Ray, production. graming and sales. This new national programing ex- New York A mere adjustment of an old format plodes the myth that a number -one 475 Park Ave South 10016; 212- 340-9860; Editorial Fax: 212-340-9874; will not bring additional listeners or morning team must be local. What Advertising Fax: 212- 340-9869 advertisers to radio. Another "Mix" other myths have we been telling our- Geoffrey Foist., bureau chief Stephen McClellan, chief correspondent. or "Hot" or "Star" AC in a market selves for the last 25 years that soon Rich Brown, Sharon D. Moehavi, assistant editors. does not create a new audience or ad- will be proved false? How about the Peter Viles, staff writer ditional advertising revenue, but sim- way we assign salespeople to agen- Hollywood ply moves listeners and cies, structure 1680 N. Vine St.. 90028; 213 -463 -3148; our sales Fax: 213 -463 -3159 advertisers from one sta- forces and generally run Stew Coe, assistant editor (networks). tion to another. There is no the business side of radio? Mike Freeman, assistant editor (syndication). London real growth. Since the advent of duopo- 76 Brewer St.. WIR 3HP; 44- 71- 287 -2462; On the sales side, add- ly and LMA's, broadcast- Fax. 44 -71- 287 -2085 Meredith Amdur, international editor. ing a second or third radio ers have been struggling Advertising a station to salesperson's with ways to adapt two lo- New York list through duopoly or cal sales forces into one 212 -340 -9860 Lawrence W. Oliver, advertising director. LMA's does not modify collaborative team. There Joseph E. Onddek. East Coast regional the traditional selling pro- have been few successes. sales manager. Randi T. Schatz, sales manager. cess. Duopoly's short his- Broadcasters are learning William C. Schenck, account executive. Miller, tory proves that the indus- that innovative programing Joan executive secretary By Ralph Guild, The Interep try's new structure ideas that worked in one 213 -463-3148 Radio Store, New York Nancy J. Logan, West Coast sales manager. requires new selling struc- market can be expanded to Sandra Klausner, editorial- advertising assistant. tures as well. If radio is to grow-in find success in many markets. Simi- Washington 202-659-2340 both audience size and total advertis- larly, innovative selling techniques Dods Kelly, sales service manager. ing dollars -we need a new genera- used in individual local or regional Mitzi Miller, classified advertising manager. Advertising Representatives tion of risk -takers. Current ventures markets can also find success when Lewis Edge & Associates (Southwest regional into sports networks, financial news "syndicated" nationally. and all North American equipment advertising): 609- 683 -7900; Fax: 609- 497.0412 networks and children's radio net- To learn how to best program and Vukad Media Inc. (Japan): (06) 925 -4452: works must be expanded. Other for- market your station, conduct your own Fax: (06) 925 -5005 mat options waiting in the wings are needs assessment panels. Ask your ad- Distribution William Cunningham, distribution manager. jazz hybrids, all comedy, all traffic vertising customers, as well as your Circulation all weather. adapta- what can that is and Additionally, listeners, you provide 800-554 -5729 tions of National Public Radio's not currently available in your market- Michael Borchetta, subscription promotion director Morning Edition, All Things Consid- place. Ask your listeners what kind of Production Harry Stevens, production manager. ered, and Garrison Keillor's American new programing they would like. And Rick Higgs, assistant production manager. Radio Company are commercially via- ask your advertisers what they need to Corporate Relations ble. The merchandising spin from increase the dollars they spend on your Patrick A. Vance, director Keillor's show (and his previous A station. Broadcasting & Cable Yearbook Prairie Home Companion) makes mil- Radio programing and radio sales Editorial 908- 464 -6800 0 Circulation 800 -521 -8110 0 Advertising 212 - 340-9860 lions of dollars each year (more than have adapted to television, national most stations gross), demonstrating newspapers and cable, and will adapt Cahners Consumer /Entertainment Publishing Division and promotion of a to new structure. We will do that the marketing our own John J. Beni, senior VP- general manager. hot radio property may make more it by always listening to our buying Neil Perlman, senior VP -group publisher. Lawrence B. Taisho(', adviser. money than the sale of time. as well as to our listening "audi- Phyllis Steinberg, director of customized The re- emergence of national radio ences." But we must also listen to communications. networks with block programing is the silence of the non -listeners and Cahners Publishing Company Robert L KrekoII, chairman -CEO. one significant "renovation" in radio non -customers forgoing radio for Reed Publishing (U.S.A.) Inc. programing as, once again, well- other media. Robert L Krakof, chairman -CEO.

58 Mar 22 1993 Broadcasting & Cable '.--`.. MMINIMataraWMallifiliWartiffaii .a?i,7_,s.r....---..,-'-`s::: _ ...

Ronald Lawrence Glazer

If Western International Syndica- Media's chairman, Dennis Holt, who tion's program catalog appears was then entertaining thoughts of skewed toward sports, there's a branching out from exclusively tran- reason. President and CEO Ron Glaz- sacting media buys to creating a stand- er is an athlete and avowed "sports alone syndication division. fanatic." Originally hired to serve as chief Glazer, a former major -league base- financial officer in 1987, Glazer im- ball prospect and avid marathon run- mediately put together a business plan ner, has also parlayed his sports back- to "acquire programing that the major ground into a spot in the broadcast studios were not interested in...pro- booth, as a freelance sports announcer graming that fit into late fringe and for cable sports networks ESPN and weekend dayparts that were not al- Prime Ticket, as well as on local ra- ready taken by the Paramounts and dio. King Worlds." Not surprisingly, then, Western In- Shortly after the formation of WIS, ternational Syndication's first major Glazer's first move was to grab the acquisition two years ago was for the distribution rights for It's Showtime at back -end syndication rights to HBO's the Apollo from Bob Banner Produc- 1st & Ten sports series. Then, last fall, tions, a weekly late fringe series that WIS launched first -run distribution of continues to attract strong urban de- Knights & Warriors, an athletic com- mographics after four years in distri- petition designed to capitalize on the ESPN, Prime Ticket and SportsChan- bution. In keeping with the niche pro- success of Samuel Goldwyn Televi- nel LA. graming philosophy, WIS pulled a bit sion's American Gladiators series in "My favorite sport is football, be- of a surprise by acquiring The Ed Sul- syndication. cause, unlike baseball, there is far less livan Show library from his estate and Although Glazer was recruited by dead time to fill," Glazer says. "The splitting the series into half-hour epi- the Detroit Tigers for baseball, his fa- thing that excites me sodes. ther wanted him to be a doctor. He about football is the President and CEO, Western In Next season, agreed to go to college and toyed with strategy-anticipat- temational Syndication, Los Angeles; Western will try for pursuing his first love -college foot- ing and explaining b. Oct. 23, 1935, Cleveland; BS, a piece of the lucra- ball -but concluded he lacked the size what a two -deep [de- economics, Wharton School of Fi- tive " 'tween" audi- for the gridiron. Armed with an eco- fensive] zone is. It's nance, University of Pennsylva- ence with Guess nia, Philadelphia, 1960; sales execu- nomics degree from Wharton, Glazer the closest thing to Television, sold in tive, Lever Bros., Columbia, S.C., embarked on a career in finance and war...exploit the op- Miami and New York, 1960 -63; VP, 54% of the country business while maintaining a part-time position's weakness- Bache & Co. Securities, Los An- for weekly distribu- announcing career on weekends. es and capitalize on geles, 1963.74; VP and chief finan- tion in fall 1993. In 1985, a friend, Randy Rosen- your strengths." cial officer, First Travel Corp., And, under Glazer's bloom, was hosting a sports radio It's a philosophy Los Angeles. 1974 -76; president direction, the com- show on KWNK(AM) Simi Valley, well- suited to the and CEO, A &R Inc., Los Angeles, pany went into pub- Calif. (a suburb of Los Angeles), and rough- and -tumble 1976.81; formed Shelteron Events, lic affairs program- Los Angeles, 1981.85; VP, fi- asked Glazer if he would be interested business of televi- ing last season with nance, Blair Entertainment, Los An- in imparting some his sion syndication. of knowledge of geles, 1985 -87; chief financial its highly rated Des- prep, college and pro football. After a During a three - officer, Western International Media, perate Passages se- year of regular stints on the sports year stint at the now - 1987.88; present position since ries, aimed at help- show, Rosenbloom and the station defunct Blair Enter- 1988; m. Jeanne Meyers, May 2, ing troubled teens, asked Glazer to provide color com- tainment syndication 1965; children- Robin, 31; Eric, and the launch of mentary for broadcasts of the L.A. division, where he 26. What About Tomor- Express of the now -defunct World was chief financial row: Battling Breast Football League. officer, Glazer gained a reputation for Cancer this season. As he gained more announcing ex- maintaining the bottom line on first - "A big part of our business is about perience, Glazer found a succession of run production costs for Divorce hitting the double or single," Glazer opportunities in television, with game Court and other programs. During that says in appropriate baseball parlance, analysis of college baseball and soft- time, Glazer had struck up an ac- adding: "Another part is about giving ball and basketball cablecasts on quaintance with Western International something back to the community."

Broadcasting & Cable Mar 22 1993 59 VP/CEO, Shop Television Network, er, WKRN -TV Nashville, Tenn., joins TELEVISION Burbank, Calif., joins New World KOVR -TV West Sacramento, Calif., Entertainment, Los Angeles, in same in same capacity. capacity. Greg Schaefer, VP/New York Kathy Vara, co- anchor, WRC -TV's sales manager, Group W Television Charles Clark, account executive, News4 Today, Washington, D.C., Sales, New York. named VP /GSM. western sales division, ABC Televi- named anchor.

Greg Schaefer Bill Vrbanic Joe Reilly Jonathan Leess Lorna Bitensky Group W TV Sales MCA TV Warner Bros. ABC Sports NBC Productions Bill Vrbanic, VP. syndication dis- sion Network, Los Angeles, named Lois Zingaretti, manager, program tribution, MCA TV. Los Angeles. VP, sales, western division. distribution, All American Communi- named senior VP, syndication dis- James Morgan, VP /director, J.P. cations, New York, named direc- tribution. Morgan Capital Corporation, New tor, physical distribution. Joe Reilly, VP, business affairs, York, joins Young Broadcasting Jim Stob, community, cable rela- Warner Bros. Television, Burbank, there as executive VP /CFO. tions manager, WPBF -TV Tequesta, Calif., named VP, business affairs, Francis Martin, president/CEO, Fla., joins WPEC -TV West Palm telepictures productions. Chronicle Broadcasting Co., San Beach, Fla., as cable relations manag- Jonathan Leess, director, remote Francisco, joins U.S. Media Group er. operations, program control, ABC there as principal. Michele Sacharow, packaging Sports, New York, named VP, pro- Amy McCombs, president/GM, agent. Triad Artists. Inc., Los Ange- duction planning, ABC Sports, there. KRON -TV San Francisco, assumes ad- les, joins New World Television there as VP, creative affairs. Mitch Horwits, VP, worldwide ac- ditional responsibility of president/ quisitions, Warner Bros., Burbank. CEO, Chronicle Broadcasting, there. Ron Reagan, documentary producer /host, E! Entertainment Television, Calif., joins Spelling Entertainment Channel Appointments at Clear Los Angeles, and Andria Hall, co- Inc., Los Angeles, as senior VP, ac- Communications, San Antonio, Tex.: quisitions, co- productions. anchor/reporter /producer, WCVB -TV's Randall Mays, associate, Gold- Chronicle, Boston, join Fox Broad- Lorna Bitensky, VP, production man Sachs & Co., New York, joins as casting Company, Beverly Hills, as business affairs, NBC Productions, VP/treasurer; Mark Mays, correspondents for new Fox News senior VP, oper- Burbank, Calif., named senior VP. VP/treasurer, named magazine series currently in develop- Peter van Roden, director, net- ations. ment. work, syndicated specials, Walt Dis- Geraud (Rod) Prince, senior pro- Daniel Chinich, branch manager, ney Television, Burbank, Calif., ducer, weekend edition, NBC Nightly Warner Bros. Domestic Dstribution joins Jim Henson Productions, New Netts, New York, named executive Division, Washington, D.C., York, as VP, production. producer. named southern division manager, At- Mary Ellen Holahan, account ex- Meg Grant, anchor/general assign- lanta. ecutive, ABC Television Network ment reporter, WCAU -TV Philadelphia, David Cole, former senior VP, Sales, Detroit, named VP /Detroit joins King World's American Jour- Broadcast Investment Analysts, Inc., sales manager. nal there as correspondent. Washington, leaves to form Cole Victor Lai, former executive Randall White, production manag- Appraisal Services, Herndon, Va.

60 Mar 22 1993 Broadcasting & Cable Jon Marks, associate media re- rector, performing rights research. Forbes magazine. joins as senior search director, J. Walter Thompson, Karen Meister, local sales manag- editor. NPR's All Things Considered: joins New York. Telemundo Group er, Newschannel 8, Springfield, Va., Rob Stein, science editor. United there as media, marketing re- director, joins Katz Independent Television, Press International, Washington. search. as science desk Washington, D.C., as manager. D.C.. joins editor. Appointments at WGBH -TV. New NPR News. Bill former producer, York. Boston: Johanna Baker, senior Harris, KYW -TV's Evening publicist. New York office. named Magazine, Phila- delphia, joins WSB -TV as associate director. promotion. there: Atlanta lo- CABLE cal programing producer. Carniece Goode Pierce, former Appointments at Viewer's Choice. administrative operations mana- New York: Lindsay Gardner, direc- ger/CFO. IBM Greater Boston Cus- RADIO tor, corporate planning. new busi- tomer Center. joins as director, business, named executive director. corpo- ness development- there. Appointments at Christal Radio, rate planning. new business: Appointments at WWOR-TV Secau- New York: Steve Shaw, New York Melissa Montuori, manager. market-

Peter van Roden Mary Ellen Holahan Steve Shaw Chad Brown Lindsay Gardner Jim Henson Prod. ABC Christa) Radio CBS Radio Rep. Viewer's Choice cus, N.J.: Kathleen Bracken, free- sales manager, named VP/GSM; lance broadcast producer, New Tucker Flood, account executive, York, joins as promotion manager; Katz Radio, there, named New Robert Qudeen, VP/GM, KBHK- York sales manager. TV as VP San Francisco, joins /GM. Walt Tiburski, cofounder/presi- Experience Terry Casey, anchor/reporter, dent, WIN Communications, Cleve- WCBD -TV Charleston, S.C., joins land, rejoins WHK(AM)- WMMS -FM there as GM. WJKS -TV Jacksonville. Fla., as co- Knowledge anchor. Chad Brown, Atlanta sales manager, CBS Radio Representatives. Atlan- Michael Naso, former agent. Wil- ta. named southern regional manag- liam Morris Agency. New York. joins Integrity er. Xylas and Landes there as partner. Kim Richmond, promotions direc- Pat Baldwin, account executive, tor, KODZ -FM Dallas, joins ABC Radio KATV -TV Little Rock, Ark., named lo- Networks there as manager, com- cal sales manager. munications. Barry Allentuck, national sales Allan Chlowitz, GM. KTWV -FM manager. WTVJ -TV Miami, named di- Los Angeles. joins KRLA -KLSX there JOE SULLIVAN rector, sales. in same capacity. & ASSOCIATES, INC. Roger Green, VP, corporate sales. Appointments at National Public Miami Heat basketball team, joins Radio, Washington, D.C.: Sharon LEADERS IN EXECUTIVE SEARCH & RECRUITMENT WPTV -TV West Palm Beach, Fla., Rattley, director. program devel- BROADCASTING CABLE SATELLITE as GSM. opment, and head of NPR's Hothouse ENTERTAINMENT project. named acting VP, cultural Gina Richardson, sales executive, programing, program services; Shar- 44210 Noah Road, Southold, New York 11971 Katz Continental Television, St. Lou- on Green, administrative manager, (516) 765 -5050 is, named sales manager. Katz news. information division, named se- American Television, there. nior editor. cultural desk; Eliza- associate Leslie Berra, director, beth Becker, reporter. Washington The Person You Describe Is CBS Television. New York, joins Post, joins as senior foreign desk Broadcast Music Inc. there as di- editor; Linda Killian, reporter, The Person We Deliver"

Broadcasting & Cable Mar 22 1993 61 FATES & FORTUNES

ing services, named assistant direc- broadcasting career at wCNx(AM) Mid- tor, marketing services. dletown, Conn., and was a correspondent the Radio Appointments at Turner Broadcast- for Connecticut a stint as a weekend ing System, West Coast public rela- Network. After WVIT New tions department. Los Angeles: reporter for -TV Britain, wTNH- Rosemary Amendola, executive VP, Conn., in 1985, she joined as a reporter in Rachel McCallister & Associates, TV general assignment 1986. Survivors include her hus- there, joins as director, publicity, Turner Network Television, Turner band, Peter Darby, and her mother. Pictures; Joe Swaney, manager, Han- Otis Tell (Tony) Gaston, 74, past na- Barbera, Inc., Turner Pictures Stripes for ABC president of the Michigan Broadcast- Worldwide, Turner Home Entertain- Iger and Westin ers Association and the Michigan ment and Turner Entertainment chapter of the Broadcast Pioneers, Co., named senior manager; Melanie A BC TV Network Group Presi- died March 9 of cancer, in Kalama- Wilson, coordinator, Turner Net- dent Robert Iger (I) and Da- zoo, Mich. Gaston joined Fetzer work Television, named publicist; vid Westin, VP, general counsel, Broadcasting Co. in 1946. He Rod Riegel, publicist, Cartoon Capcities /ABC, have been served as VP of Fetzer Broadcasting Network, Atlanta, joins as network named corporate senior VP's. Inc. and GM of its wzKO(AM) Kala- publicist, Hanna -Barbera. Iger is responsible for the ABC mazoo, Mich., until his retirement in Howard Polskin, reporter, TV Television Network and the en- December 1984. Survivors include Guide, New York, joins Turner Enter- tertainment, news and sports di- his wife, Harriet, and two daughters. visions. Westin oversees legal tainment Group there as VP, public Charles Parker, 68, retired VP of relations. affairs as well as the corpora- programing, WDRC -AM -FM Bloom- tion's government and labor rela- field, Conn., died March 14 after a Chris Killebrew, account execu- tions activities. tive, Turner Cable Network Sales, At- long illness, at Hartford Hospital, lanta, joins Sport South there as di- Hartford, Conn. Parker was Bill- rector, affiliate sales, marketing. board Magazine's Top 40 program director of the year in 1975. During Appointments at Turner Entertain- WASHINGTON the 1960's he wrote a ment Co., Los Angeles: Richard eulogy to Presi- dent Kennedy that was broadcast May, VP, film services, named Richard Waysdorf, associate, on WDRC, reprinted in The Hanford VP, film preservation, distribution Jones, Waldo, Holbrook & McDon- Courant and read into the Congres- services; Steven Anastasi, manag- ough, Washington, D.C., and sional Record. He was program direc- er, animation services, Hanna -Bar- Mark Van Bergh, associate, Gard- tor the last 25 of his 39 years at the bera, New York, named director, ner, Carton & Douglas, form station. He retired in 1983. Survivors film, tape services, Los Angeles; Waysdorf & Van Bergh. include a son and a daughter. Cathy Manolis, manager, script, Mike Sheinfield, senior legislative still department, named director, mul- Valli, 64, singer who was assistant, Congressman Thomas Dow- June timedia/publicity library; best known as the voice in the Chi - Mary ney, D -NY), joins the Davidson Beth Verhunce, associate director/ quita Banana commercials, died Coiling Group, Washington, D.C., as March 12 cancer, at her home in picture editor, Turner Advertising associate. of & Marketing, Atlanta, named manag- Fort Lee, N.J. She co-starred in er, multimedia/publicity depart- NBC's Lucky Strike Hit Parade during ment. TECHNOLOGY the 1950's and released the song "Crying in the Chapel" in 1954. She Laura Blake, marketing consul- manager, plan- is survived by her husband, Jimmy. tant, Media Management Strategies, Brett Moyer, profit ing, Zenith Electronics Atlanta, joins Cable Networks Inc., Corp., Glen- Helen Hayes, 92, first lady of view, Ill., named VP, Zenith Sales Detroit, as national sales manager. American theater and Emmy- winning Company division, there. actress who graced the small screen Jim Woods, manager, ATV devel- in numerous theatrical adaptations, ADVERTISING opment, broadcast division, Harris Al- died March 17 of congestive heart lied, Richmond, Ind., named direc- failure, at a hospital in Nyack, N.Y. Appointments at Letven /Diccicco, tor/distribution product line manager, Hayes made her TV debut in 1950 Inc., Horsham, Pa.: Robert McIn- there. on ABC's Pulitzer Prize Playhouse. tyre, account supervisor, Buntin Among her TV credits were "The Agency, Nashville, joins as VP /ac- Barretts of Wimpole Street" for Pru- count supervisor; Lori Kirk -Rol- DEATHS dential Family Theater (CBS, ley, account executive, Ketchum Ad- 1950), "The Royal Family" on The vertising, Philadelphia, joins as Ellen Abrams, 33. reporter for Best of Broadway (CBS, 1954) and senior account executive; Judy Reidy, WTNH -TV New Haven, Conn.. died "Not a Chance" for the Schlitz Play- senior media planner /buyer. March 16, after being hit by a car house of Stars (CBS, 1951). She Stiegler, Wells, Brunswick, Pa., joins while jogging near her home in Elling- also had a continuing role in NBC's in same capacity. ton. Conn. Abrams began her The Snoop Sisters in 1973 -74.

62 Mar 22 1993 Broadcasting & Cable I I N S D E R R E P O R T O N T E L E V I S I O N A N D R A D I O S I N C E 1 9 4 5

NEW YORK NOW here this A majority of one E! Entertainment Television on Howard Stern watchdog Al Westcott shows no signs of letting up. In the May 16 will present a 30- minute spe- last three weeks he has filed two more lengthy indecency complaints cial hosted by Valerie Harper, regarding Stern with the FCC and is going after Stern's advertisers in the Women on the Verge: Breaking Media Las Vegas market where Westcott resides. He already has three com- Myths, an outgrowth of the cable plaints pending commission action. network's ongoing dialogue with the Westcott is pursuing Stern's advertisers both directly and indirectly. Los Angeles chapter of the Nation- Besides contacting advertisers, Westcott also writes up what he consid- al Organization for Women. The net- ers to be the most offensive of Stern's dialogue on any given day and work last November began talking faxes it to the National Organization for Women, the NAACP, the Nevada to the women's group when it an- Coalition of Conservative Citizens and any other group he feels would be nounced a possible boycott in re- offended by Stern. He also lists the advertisers whose spots ran in the sponse to E!'s hiring of controversial particular segment. Advertisers in Las Vegas that say they will no longer radio personality Howard Stern. air spots on the Stern show include T.G.I. Friday's restaurants, H &R NOW's L.A. chapter served as advis- Block and Maxim Hotel. While advertisers may pull spots, that does not er on the special, which could lead mean they like Westcott's methods. One bank CEO told Westcott that he to a possible E! series. did not appreciate his methods.

LOS ANGELES jor- market holdings recently, purchas- by the end of the summer to return full Bart bidders ing stations in San Francisco, time to Iowa. Washington and Houston. The news out of Twentieth Televi- Not dead sion at press time last week it yet was that PROVIDENCE had just completed the sale of The Comedy Central President Bob Simpsons to NBC affiliate KCRA -TV Unswitched switch Kreek may have been expressing a bit Sacramento and three other non - too much pessimism when he brief- Fox affiliates. The news may help qui- Conversations heading toward affil- ly mentioned, at a panel at the Center et criticism that Fox might be play- iation switch (BROADCASTING, Feb. for Communication last week, that ing favorites with its owned and 22) in Providence, R.I., have ap- the cable network had lost Pepsi as an affiliated stations (see story, page parently ended. As of last week, Free- advertiser. True, negotiations for a 22). The acquisition of The Simpsons dom Broadcasting's WLNE(TV) was 52 -week ad buy on the network fell by KCRA, which is owned by Kelly again talking with CBS about renew- apart last week, with Comedy Cen- Broadcasting, is particularly intriguing ing its affiliation agreement, final- tral and Pepsi -which has never ad- given the station's heavy local ization of which could occur soon. vertised much on the network -un- news emphasis and its reluctance to able to agree on a price. But the two bid on syndicated programing. Ac- NEW YORK are still trying to work something cording to Ken Solomon, Twentieth's out: Comedy Central is pitching Pepsi executive vice president and gener- Friedman courted a title sponsorship of The A List, a al sales manager, KCRA has committed stand -up comedy show hosted by San- a 7 -8 p.m. prime access slot. Well placed sources at ABC said dra Bernhard. that Paul Friedman, recently appointed executive vice president, ABC IRVING News, was approached last December Sci -Fi buys Green for Evergreen about taking the helm of NBC USA Networks' Sci -Fi Channel News. That was six weeks before the next month plans to offer a number of Radio industry observers are pre- Dateline scandal blew and two special programs about the British dicting that several station groups will months before former NBC News series Dr. Who, one in a number of soon be tapping the public markets president Michael Gartner re- programing stunts in the months to raise cash through public offerings. signed. Last week, NBC executives ahead that will include special tributes The group most often mentioned is denied a formal offer was made to to Star Trek (May), international Irving, Tex. -based Evergreen Media, Friedman, but did note that Gartner science fiction (June) and Star Wars which has rapidly expanded its ma- was planning to leave the network (July).

Broadcasting & Cable Mar 22 1993 63 NBC will continue its all- live -ac- between program suppliers and cable tion, older-kids -skewing Saturday NSS POCKETPIECE operators. morning programing next year. (Nielsen's top ranked syndicated shows for A New York state appellate court Three of this year's shows return: the week ending March 8. Numbers represent on March 16 decided unanimously Name Your Adventure, 10- 10:30; aggregate rating average/stations% coverage) 1. without opinion to affirm a lower California Dreams, 10:30 -11, and Wheel Of Fortune 14.8/221/97 2. Star Trek 13.2245 99 court decision awarding CBS about Saved by the Bell: The New Class 3. Jeopardy! 12.9/213/98 4. $26.6 million in copyright royal- at 11 -11:30 (featuring a new cast). In Oprah Winfrey Show 10.623199 5. Entertainment Tonight 9.3/181/95 ty payments including interest for addition, the network will air Satur- 6. Star Trek: Deep Space Nine 8.8 23199 7. programs spun off to Viacom (in- day Today at 8 -10 and NBA Inside Inside Edition 8.4/168/92 8. Current Affair 8.3179 96 cluding Hawaii 5-0, Rawhide and I Stuff at noon -12:30 p.m. New to 8. Married...With Children 8.3/192/97 10. Wheel Of Fortune -wknd 8.2 18083 Love Lucy). the schedule are Homer Reed Acade- 1. TV Net Movie 7.8/135/96 my at 11:30 and Brains and Brawn. 12. Roseanne 7.5135/86 Cablevision Systems Corp. has :13. Hard Copy 6.8/15693 At the conclusion of basketball sea- ;14. Baywatch 6.4,174/94 agreed to suspend for 45 days its son in July, Brains and Brawn will 14. Designing Women 6.4/20798 plans to possibly drop some TV join the current schedule and replace stations from its Connecticut sys- NBC Inside Stuff at noon. The new tems, according to a ruling issued schedule will debut in its entirety on last Wednesday (March 17) by the Sept. 11. state's Department of Public Utility tion to counteract efforts by some Control. The DPUC said the time peri- In a letter to Acting FCC Chairman in the cable industry who are trying to od through May 2 is sufficient to al- James Quello, Senator Howard circumvent the new law even below the broadcasters and cable sys- Metzenbaum urged the FCC to fore the commission's implementing tems to review the applicable roil back cable rates when it releases regulations are in place," Metzen- regulations and prepare requests to its new rate regulation rules on baum wrote. The senator also warned the FCC, whose interpretation of April 1. "lam writing to underscore my the commission to be careful in the Cable Act of 1992 is expected to view that the Cable Act gives the writing its rules for program access be implemented in early April. FCC the authority to lower cable rates and to avoid adopting rules too to competitive, market levels. In burdensome to cable competitors and Low interest rates and related

addition, I want to urge you to take ac- too tolerant of exclusive contracts refinancings helped boost several

NAB expects record a ttendance in Las Vegas erhaps no better indication of how times are chang- HDTV World Symposium. If, before the convention, ing in the broadcasting industry can be found than HDTV proponents should form an alliance to build a in the National Association of Broadcasters' choice for single high- definition system, companies not part of a keynote speaker at its annual convention next month the group could reduce the size of their exhibits. in Las Vegas (April 18 -22). Unlike last year, syndicators going to the convention John Sculley, chairman and chief executive officer, will not have special rooms but will do business out of Apple Computer Inc., will offer his vision for the infor- their suites and at the Television Bureau of Advertis- mation age, which, Sculley says, will be driven by the ing's annual meeting, held concurrently with the NAB. melding of computers, TV and audio technologies. The Radio Advertising Bureau and the International Sculleÿ s speech will also, according to the NAB, Association of Broadcasters will also hold a meeting at highlight the introduction of NAB MultiMedia World, a the NAB this year. sister conference on multimedia technologies and ap- On the legislative front, NAB hopes to have between plications. 15 and 20 members of Congress in attendance. Other major addresses will be delivered by Fox President Clinton has yet to respond to the associa- Broadcasting Chairman Lucie Salhany and tion's invitation to attend, and at this late date it seems CBS /Broadcast Group President Howard Stringer. unlikely-given the security precautions required - Attendance is expected to set a record. Last year's that he will. convention drew 52,704, and the association is ex- Radio and TV entertainer /producer Dick Clark will pecting an additional 1,000 -2,000 this year. receive the association's distinguished service award Back again at this year's show will be the NAB at this year's convention. -JF

64 Mar 22 1993 Broadcasting & Cable media stocks last week, including Capital Cities /ABC, which announced a major share repurchase authori- Progress toward HDTV merger zation, and News Corp., which filed a $1 billion debt shelf registration. T he proposed "grand alliance" between developers of high- definition Capcities shares were up 3.8% for the television may not be dead after all. week, while News Corp. shares The competing HDTV proponents were publicly feuding two weeks ago gained 4.8 %. A share offering from over Labor Secretary Robert Reich's suggestion that the FCC consider General Instrument Corp. resulted what impact its selection of an HDTV standard would have on U.S. jobs. But last Friday, of in 10 million shares sold at 303/4, Joseph Donahue, senior vice president Thomson down 9.5 %. The shares sold had Consumer Electronics, said behind -the -scenes progress to merge the been held by the controlling share- systems continues. "It may not look like we were moving, but we were moving.... I holder, Forstmann Little & Co., and think the potential to get something done is a great driving by current and former executives. force," he said. Thomson Consumer Electronics, along with Philips, David Sarnoff Former Fox News President Ste- Research Center, CLI and NBC, belongs to the Advanced Television phen Chao has resurfaced at Fox Research Consortium, one of three system proponents. The others are Inc., this time with a two -year inde- General Instrument and Zenith. pendent theatrical production deal Quincy Rodgers, Washington representative for General Instrument, with 20th Century Fox. Chao, who also said talks were continuing, but struck a more cautious note. "We are was fired by Fox Inc. Chairman Ru- always trying," he said. "I guess what puzzles us is if you are for an pert Murdoch after hiring a male alliance, why are you trying to politicize it ?" stripper to illustrate a point on censor- "I've been somewhat disturbed at how much wheel spinning there has ship at a Fox executives meeting been, how much has been tied up in rhetoric and side shows," said last June, was rehired by 20th Centu- advisory committee chairman Richard Wiley. But there have been some ry Fox film Chairman Peter Chemin real good -faith efforts to produce something substantial." after he apparently received Mur- Wiley said the the committee is prepared to go forward with another doch's blessing to bring Chao back round of testing of the individual systems in late April or early May should to the Fox fold. the merger talks fail. -Ss

Paramount Domestic Television's ABC Radio Networks last week named Bar- ter Television is hoping to grab the Entertainment Tonight announced the appointment of CBS Berk as of the 160 -plus stations losing Beak- ry senior producer television sales veteran Lyn An- 12- year -old first -run access strip. He man with a new weekly live- action drews as senior VP of advertising has been the show's supervising educational series, Kids of Cour- sales and marketing, arguably the producer since 1987. age, for next fall. Because of the pro- biggest sales job in network radio. An- duction costs associated with All American Television's upcom- drews replaces Lou Severine, who launching educational kids programing fall 1993 action -adventure series, resigned. The selection was some- ing, Claster Television President Acapulco H.E.A.T., has been thing of a surprise -almost all of John Claster is looking to set up a sold to 112 stations representing Andrews's sales experience was at "station consortium" arrangement, 81% of the country. CBS -TV. Since 1992, she has with stations asked to pay a "small" been senior partner at the New York weekly cash license fee (which will In the first launch of a staggered consulting firm Veritas Ltd. vary national rollout, Genesis Entertain- according to market size) to help cover the estimated $40,000- ment's Real Stories of the High- Turner International has named $50,000 per- episode production cost. way Patrol scored a 7.0 rating /11 John Angoli its new president. An- share (NSI, March 15 -17) for the goli joins Turner from Citibank three days it aired on KCBs -TV Los An- USA, New York, where he was VP, Tribune Entertainment Co. named geles at 7 p.m. The reality -based marketing and strategic planning Maureen Noonan director of cre- cop series improved the time period for the U.S. card group. He reports to ative services for The Joan Riv- by 83% in share from what You Bet William Grumbles, TBS corporate ers Show in New York. Noonan joins Your Life, which has moved to 7:30 VP, Worldwide Distribution. the syndicated daytime talk show p.m., averaged in the February from Television Program Enterprises, sweeps (3.9/6). Starting this week, With Columbia's decision to move where she has been manager of Real Stories will broaden its rollout Beakman's World to CBS Saturday promotion and public relations since in another 29 markets. morning (see story, page 21), Clas- 1987.

Founded in 1931 as Bradcasting. the New. Magazine of the Fill Estate. Brtwdau6ng.Trlrauting introduced in 1945. Television' acquired in 1961. Cnhlr,osling introduced in 1972. Bnadrasang/Cablr introduced in 1989. Broadcasting A Cade introduced in 1993. Broadcasting & Cable® is u registered trademark of Reed Publishing (Nederland} B.V., used under license. Reg. U.S. Patent Office. Broadcasting Cabe (ISSN 0007 -2028) (GST #1233974571 is primed in the U.S.A. and published weekly. except at year's end when two issues are combined by The Cahnen Publishing Co. Cahners Publishing Co.. n 475 Park Ave. South. New York. NY 10116. is a division of Reed Publishing USA. 275 Washington St.. Newton. MA 021511.16.30: Terrence M. McDermott. President/Chief Operating Officer: Frank J. Sibley. Executive Vice President/Business Publishing: Jerry D. Nette. Executive Vice President/Publishing Operation: John J. Beni. Senior Vice President/General Manager. Consumer/Entertainment Division: Neil Perlman. Seniur Vice Pre.idenUGnwp Publisher: 1.1. Walsh. Senior Vice President/Finance:Thomas J. Dellamaria. Senior Vice President/Production & Manufacturing: Ralph Knapp. Senior Vice President/Human Resources; Neal Vitale. Vice President/Consumer Publishing: Steve Thompson. Vice President/Cog/mite Marketing: Daryl Otte. Vice President/Planning. Second-class postage paid at New York. NY. and additional mailing onces. Postmaster. please send address changes to: Broadcasting & Cad *. PO Box 6399. Torrance. CA 985044/399, Broadcasting & Cubic copyright 1997 by Reed Publishing USA: Ruben L. Krak,R. Chairman/Chief Executive Officer. Annual subscription rates: USA. S99: Canada. 5129 (includes CST): Fenign Air. 5.301: Foreign Surface. SI49. Single copies are 52.95. special issues. 54.50. Please address all subscription mail to: Broadcasting d ['able. PO Box 6399. Torrance. CA 90504-0399. Micm0lm of Broadcasting & Coble is available from University Microfilms. 301 North Loeb Road. Ann Arbor. MI 411106 (1 -501- 52141600.

Broadcasting & Cable Mar 22 1993 65 COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH ESTATE

heels of the Golf Channel announcement last month; the Cursing the mirror Ovation channel plans announced two weeks ago; the Television Food Network being planned by the Provi- dence Journal Co. and ex -CNN chief Reese Schonfeld; Z Frankly, if we were in censors search of a target, Music, the 24 -hour Christian music network that finally violence would list, certainly ahead nudi- top our of launched earlier this month; the Military Channel, which ty, which is essentially natural and nonthreatening, gets its marching orders next January; Americana TV, a and before offensive language, whose offensiveness is new "down home" country cable channel debuting in best left to the the that ear of beholder (or should be April, and who knows what next (the Left -handed Chan- "behearer "). But choosing between the noose and the nel, perhaps). knife is a distinction without a difference; our choice as Our initial reaction: Can there possibly be an audience Americans must be to avoid censorship in any guise. for so many new channels? But we can remember when And so, while we understand the distaste for violence variety at McDonald's meant taking your burger with or that has mobilized Terry Rakolta's Americans for Respon- without cheese. Now the menu is a mile long, with brisk sible Television into a full in Wash- -court lobbying press business in burritos and side salads. As consumers we ington (see story, page 37), we must oppose their initia- have come to expect -to demand-choice. And cable, tive to touch up the picture that television presents of an with apologies to the old Council for Cable Information, is all- too -violent world. It is both wrong in principle and about more choice. In the coming compressed era, finding unworkable in practice. an increasingly narrow niche to scratch means we may There is nothing television could show to approach the well see champagne flow for a 1 rating. The challenge will horror humans have been inflicting upon each other for be in convincing advertisers to join the party. centuries without Hollywood as a scapegoat. TV undeni- ably reflects the violence of our society, magnifying as it magnifies other aspects, as must any entertainment programing. TV is funnier, more dramatic and more violent Courting supporters because it distills experience. There is enough blood and gore in Shakespeare to keep most of his dramas off the air Court TV is planting the seed for a citizen lobby group in the kind of watered -down world where every act of to complete the work, well started, of getting cam- violence has to pass through a committee. We don't doubt eras into all the courts. Currently, 45 of 50 states that Rakolta's Elizabethan equivalent was down at the allow cameras, but about half of them still impose cum- Globe trying to close Titus Andronicus, with its murder, bersome restrictions on that coverage. And the federal dismemberment and cannibalism. courts remain closed, including the high court, where so Deep down, most of us want to see the bad guy caught many crucial decisions are made. We support the Court and punished. villains The old Hayes office mandated that TV effort, which strikes us as the height of enlightened in motion pictures had to get their comeuppance in the self-interest, and urge the remaining holdout states to join final reel. We ought to have outgrown such artifice in the 20th century. service of a moralizing majority. Regrettably, it is easier for our elected (or appointed) officials to jump on the "banned" wagon than choose the hard road of tackling-or taking some responsibility for - the social ills that are at the root of the problem.

One from column Z

The world of 500 channels may not be quite upon us, but you couldn't tell it by the news out of the cable programing ranks last week, where the tally of targeted networks continued to climb. Percy Sutton and company's World African Network is in the works for a 1994 rollout, while Glenn Jones hopes to extend some minds with a cable channel for the computer set (a niche Dran lor Heu:VX'Vcrna a CAm.r. hr Jack Schmidt that includes just about all of us). That news comes on the "I must ask you to stop humming -that's an ASCAP song."

66 Mar 22 1993 Broadcasting & Cable Special Report: Reality Programing Issue Date: April 12 Ad Deadline: April 2

No doubt about it. The "reality" genre is the most powerful and pervasive concept on television today, encom- passing a full range of programing, from investigative magazine shows to series involving every aspect of law enforcement and public safety. You'll find them on the networks on cable, and as syndicated series. How it all started, how it has changed and developed in just a few short years, who the major players are, and where it's heading, is the subject of an incisive, hard -hitting Special Report in the April 12th issue of Broadcasting & Cable. If you've got an interest in the present and future of this exciting programing genre, you'll want to advertise in this important issue.

NEW YORK HOLLYWOOD WASHINGTON, D.C. LEWIS EDGE & ASSOCIATES, INC. YUKARI MEDIA INC.2(JAPAN)

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