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PARTNERING WITH SCIENCE ORGANIZATIONS | BROADEN YOUR POOL OF PARTNERS | OHIO PROGRAM sparks success PublicLibraries A PUBLICATION OF THE PUBLIC LIBRARY ASSOCIATION MAY / JUNE 2021 PLA 2022 The Public Library Association is a division of the American Library Association Don't miss the premier event for public library professionals-PLA 2022 Conference! Save the date and start your planning to join us next year in Portland, OR, March 23-25. We've learned and grown so much since PLA 2020, and we can't wait to share what we have in store. www.placonference.org MAY / JUNE 2021 VOLUME 60 NUMBER 3 Contents PUBLICLIBRARIESONLINE.ORG ISSN 0163-5506 18 26 34 Columns FEATURES 2 13 18 FROM THE EDITOR BEST PRACTICES Partnering KATHLEEN M. HUGHES Reinforcing Purpose with Science and Motivation to Organizations 3 Sustain Regional Library ERIKA FITZPATRICK FROM THE PRESIDENT Cooperatives May Your KRISTA RIGGS 26 Partnerships Flourish! Beyond the MICHELLE JESKE 42 Usual Prospects: By the Book Broaden Your 5 Ask, Listen, Empower Pool of Partners PLA NEWS CATHERINE HAKALA-AUSPERK and Nurture Innovative 7 46 Partnerships On My Mind info-graphic To Pitch or Not to Pitch? Benchmark Briefings KRISTIN LINSCOTT Post-Pandemic Library– for Peer Comparison Business Partnerships NELLIE BARRETT 34 ELEKTRA GREER Partnership SPARKs Success 9 in School EDISJ Matters Readiness Reaching the Unreached: MARIANNA DIGIACOMO Evaluating BIPOC Partnership Development CHRISTINA FULLER-GREGORY ON THE COVER: design by Karen Sheets de Gracia; Artwork by Prostock-studio/ADOBE STOCK VOLUME 60 NUMBER 3 PUBLIC LIBRARIES 1 EDITORIAL EDITOR: Kathleen M. Hughes From the Editor CONTRIBUTING EDITORS: Christina Fuller-Gregory, Kathleen M. Hughes / [email protected] Sara S. Goek, Catherine Hakala-Ausperk, Krista Riggs ADVISORY COMMITTEE Kimberly Knight, Alexandria (VA) Public Library (chair); Keturah Cappadonia, Southern Tier Library System (NY); Mary Ellen Kathleen is currently reading Icaza, Stark County (OH) Public Library; Theresa Jehlik, Omaha (NE) Public Library; James Jones, Broward County (FL) Library; You Never Forget Your First: A Biography of Melanie Lyttle, Madison (WI) Public Library; Theresa Mayer, King George Washington by Alexis Coe County (WA) Library System; Alison McCarty, Jacksonville (FL) Public Library; Holly Okuhara, Weber County (UT) Library System; Kristine Springer, St. Joseph County (IN) Public Library; Allison Stevens, Calhoun County (AR) Library “If you want to travel quickly, go alone. PLA PRESIDENT: Michelle Jeske, Denver City Librarian, [email protected] If you want to travel far, go together.” PUBLIC LIBRARIES (ISSN 0163-5506) is published bimonthly by the American Library Association (ALA), 50 E. t’s a maxim that many in the library and nonprofit Huron St., Chicago, IL 60611. It is the official publication of the Public Library Association, a division of ALA. Subscription price: worlds are familiar with; though it is a timeworn to members of PLA, $25 a year, included in membership dues; phrase, there is truth in it. Strategic partnerships can to nonmembers: US $65; Canada $75; all other countries $75. I Single copies, $10. Periodicals postage paid at Chicago, IL, and at offer many benefits including expanding the library’s additional mailing offices. reach, enhancing programs and services, and improving POSTMASTER: SEND ADDRESS CHANGES TO PUBLIC LIBRARIES, community engagement. Carefully considered partnerships 225 N. MICHIGAN AVE., SUITE 1300, CHICAGO, IL 60601-7616. can amplify your library’s effectiveness and impact. SUBSCRIPTIONS However, joining forces to make a difference is not always Nonmember subscriptions, orders, changes of address, and inquiries should be sent to Public Libraries, Subscription Department, easy. In this issue we offer plenty to consider as you American Library Association, 225 N. Michigan Ave., Suite 1300, Chicago, IL 60601-7616; 1-800-545-2433, press 5; fax: (312) 944- think about partnerships for your library. “Partnering 2641; [email protected]. with Science Organizations” (p. 18) explores data from a ADVERTISING study of partnerships between science organizations and For advertising information, visit www.ala.org/pla/publications/ public libraries and shows how such relationships can be advertise or e-mail Matt McLaughlin, [email protected]. mutually beneficial; “Beyond the Usual Prospects” (p. 26) PRODUCTION & DESIGN ALA Production Services explores outside-the-box ideas for library partnerships, MANUSCRIPTS and “Partnership SPARKs Success in School Readiness” See www.pla.org for submission instructions. For queries/questions, (p. 34) shares the details of a successful kindergarten contact Kathleen Hughes, [email protected]. readiness partnership. There is much more on the topic as INDEXING/ABSTRACTING well. Public Libraries is indexed in Library Literature and Current Index to Journals in Education (CIJE), in addition to a number of online services. Contents are abstracted in Library and Information New Beginnings Science Abstracts. Public Libraries is indexed, abstracted, and available in full text As we emerge from the pandemic, it feels like a blank slate, through EBSCOhost. For more information, contact EBSCO at an opportunity for a fresh start. Following that thought, 1-800-653-2726. Public Libraries is also available from ProQuest Information and here at PLA we have a new executive director. Read all Learning. For more information, call 1-800-521-0600, ext. 2888, or about Mary Davis Fournier on page 7. Call it kismet, but in visit www.proquest.com. a totally unplanned coincidence, she also appears in this © 2021 by the American Library Association All materials in this journal are subject to copyright by the month’s By the Book column (p. 42) talking about her and American Library Association and may be photocopied for the Sarah Ostman’s recent publication Ask, Listen, Empower— noncommercial purpose of scientific or educational advancement granted by Sections 107 and 108 Grounding Your Library Work in Community Engagement. of the Copyright Revision Act Check it out! of 1976. For other reprinting, photocopying, or translating, PLA staff members are also busy planning for our address requests to the ALA face-to face (!) conference (PLA 2022, March 23–25, Office of Rights and Permissions, 225 N. Michigan Ave., Suite Portland, Oregon). To find out more about PLA 2022 visit 1300, Chicago, IL 60601-7616. www.placonference.org. PL 2 2PUBLIC PUBLIC LIBRARIES LIBRARIES VOLUME VOLUME 60 60NUMBER NUMBER 3 3 FROM THE PRESIDENT FROM FROM THE PRESIDENT May Your Partnerships Flourish! Michelle Jeske / [email protected] Michelle Jeske is Denver City Librarian, Denver (CO) Public Library. Michelle is currently reading Bride of the Sea by Eman Quotah. he public library mission work more effectively together partnerships come in. The Denver is so broad that, in my than on their own separate paths. Public Library is co-leading Den- Texperience, we often find In Denver, we’ve certainly ver’s digital equity plan with our ourselves stretched thin by trying seen city agencies and commu- City’s Office of Economic Devel- to do everything. There are many nity partners more interested in opment and Opportunity. Part- remedies to that, one being the working with us than ever ners include the housing author- development and maintenance of before. This is particularly true ity, school district, multiple strong partnerships. It’s difficult with those concerned about the nonprofits serving specific popu- to imagine how we could have growing digital divide that has lations such as immigrants and gotten through this past year been exacerbated by this pan- refugees, and even a computer without partners in the commu- demic. While public library programming school. While Den- nity. Having established partner- workers have long been aware of ver already had a number of pub- ships ahead of a crisis is certainly this divide, it seems like a new lic and private organizations helpful when you find yourself in challenge to others in the com- working on digital equity issues, a crisis. munity. We have long known that they had been doing so without Winston Churchill is credited stable, affordable digital access is leadership coordination and stra- with first saying, “Never let a critical for students, job seekers, tegic collaboration. The intended good crisis go to waste.” Many those seeking benefits and health outcome of the citywide digital have said it since, of course, care, and many others. equity plan is a more effective and because it’s good advice. No one Public libraries have an exten- efficient response to the unique wants to be in crisis but it often sive reach in our communities, digital equity needs of Denver’s provides the impetus to make being both trusted and well used. communities. Many other cities, necessary and important We also have resources—in this including Austin, Portland, and advances. Sometimes great part- case, technology and internet Long Beach, have already suc- nerships get started during a access—but clearly making a dent cessfully adopted formal digital crisis when it becomes more in the digital divide takes a whole equity plans to align the work of obvious how organizations can community, and that’s where city agencies and local nonprofits VOLUME 60 NUMBER 3 PUBLIC LIBRARIES 3 From the President / May Your Partnerships Flourish! around strategic goals and mea- hotspots to those most impacted for you and your library, and PLA surable outcomes. by the digital divide and has part- also seeks partnerships itself to Across the country, there are nered with local organizations to support our collective work. One many great examples of lend them to people with disabil- great example is the set of part- long-standing and burgeoning ities, refugees, low-income work- ners PLA has worked with to partnerships to support digital ers, and people experiencing create DigitalLead (http://www equity. In Pottsboro, Texas, the homelessness. .ala.org/pla/initiatives/digital public library obtained a mobile These are but a few of the many lead)—Microsoft, TechSoup, and hotspot trailer from the Informa- innovative—sometimes simple, Mobile Beacon.