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Public Policy and Economic Development PUBLIC POLICY AND ECONOMIC DEVELOPMENT Scientifi c and Practical Journal Issue 3 (7). 2015 Publisher: Adam Mickiewicz University Petro Mohyla Black Sea State University 1 Wieniawskiego St. 61-712 Poznan Local NGO «Center for Economic and Politological Studies» Faculty of Political Science and Journalism Yemelyanova Tetiana Volodymyrivna Scientifi c Board: Leonid Klymenko (chairman), Lyudmyla Antonova, Enrique Banus, Volodymyr Beglytsya, Tadeusz Dmochowski, Aigul Niyazgulova, Svitlana Soroka, Andrzej Stelmach, Oleksandr Yevtushenko Editor-in-Chief: Tadeusz Wallas Vice editor-in-Chief: Volodymyr Yemelyanov Secretaries of the Editorial Board: Vira Derega Bartosz Hordecki Thematic Editors: Oleksandr Datsiy, Magdalena Kacperska, Aleksandra Kaniewska-Sęba (social policy, economic policy), Radosław Fiedler (security studies), Mykola Ivanov, Magdalena Musiał-Karg (political systems), Jarosław Jańczak (border studies), Robert Kmieciak, Dmytro Plekhanov, Jacek Pokładecki (self-government, local policy), Magdalena Lorenc (public and cultural diplomacy), Yuliana Palagnyuk, Jędrzej Skrzypczak (media policy and media law), Tomasz Szymczyński, Gunter Walzenbach, Oleksandr Sushinskiy (European studies) Statistical Editor: Bolesław Suchocki Language Editors: Malcolm Czopinski, Oliver Schmidtke, Yuliana Palagnyuk © Copyright by Adam Mickiewicz University Press Publisher and manufacturer: Yemelyanova T.V. Faculty of Political Science and Journalism 54001, Mykolayiv, prov. Sudnobudivniy, 7 89A Umultowska St., 61-614 Poznan, tel. 61 829 65 08 tel. (0512) 47 74 48 Reviewers of the Issue: Lyudmyla Ivashova Viktor Sychenko ISSN: 2309-0863 The electronic version is the primary version of the journal. Computer typesetting, printing and binding: Yemelyanova T.V., 54001, Mykolayiv, prov. Sudnobudivniy, 7 tel. (0512) 47 74 48 Contact: „Public Policy and Economic Development” 89A Umultowska St., 61-614 Poznan 54001, Mykolayiv, prov. Sudnobudivniy, 7 tel. (0512) 47 74 48, 767192 By the Order of the Ministry of Education and Science of Ukraine from 29.12.2014 №1528 this journal is included in the list of scientifi c professional publications on Public Administration, in which the materials of dissertation research for the scientifi c degree of Doctor of Sciences and Candidate of Sciences (PhD) can be published. Reviewers of the article: Dmytro Plekhanov – Doctor of Sciences in Public Administration, Professor. Hanna Koval – Doctor of Sciences in Public Administration, Associate Professor. Ivan Dragan – Doctor of Sciences in Public Administration. Ivan Lopushinsiy – Doctor of Sciences in Public Administration, Professor. Leonid Klymenko – Doctor of Technical Sciences, Professor. Lyudmyla Antonova – Doctor of Sciences in Public Administration, Professor. Lyudmyla Kozlova – PhD in Public Administration. Oksana Kovalevska – Doctor of Sciences in Public Administration, Associate Professor. Oleksandra Stoian – Doctor of Sciences in Public Administration, Associate Professor. Oleksandr Yevtushenko – Doctor of Political Sciences, Professor. Oleksandr Datsiy – Doctor of Economic Sciences, Professor. Oleksandr Shtyrev – PhD in Public Administration, Associate Professor. Svitlana Lizakowska – PhD in Public Administration, Associate Professor. Svitlana Soroka – Doctor of Sciences in Public Administration, Associate Professor. Vira Derega – PhD in Political Science, Associate Professor. Volodymyr Sadkoviy – Doctor of Sciences in Public Administration, Professor. Volodymyr Yemelyanov – Doctor of Sciences in Public Administration, Professor. Yuliana Palagnyuk – Doctor of Sciences in Public Administration, Associate Professor. Serhiy Tymofeev – PhD in Public Administration, Associate Professor. CONTENTS Section 1. ECONOMY AND MARKETING RESEARCH Andriy Romin. State Mechanisms of Management of Marketing Activities of Higher Educational Institutions 7 Volodymyr Kovrehin. Economic Security as a Category of Public Administration 16 Olena Liakhovets. Public Provision of Institutional Reforms in the Course of Economic Modernization 24 Tatiana Chychkalyuk. The Use of Natural and Recreational Areas for Tourism Development: European Experience 36 Section 2. INTERNAL POLICIES Volodymyr Yemelyanov, Oleksandra Stoian. Genesis of Executive Power Reforming or What Hinders Ukraine to Conduct Reforms 48 Volodymyr Beglytsia. Understanding Peculiarities of Political Corruption: State- Administrative Aspects 60 Oleg Diegtiar. Trends of Management by Objectives of Regional Social Sphere Development 69 Vira Derega. Public Family Policy: the Theory and Problems of Realization 80 CONTENTS Artem Hirzhev. Development of Local Self-Government Legislation Under the Conditions of Public Administration Reform 90 Myroslav Kryshtanovych. Mechanisms of Radical Reform of Law Enforcement Agencies in Ukraine as the Main Requirement of Increasing the Effi ciency of National Security 104 Volodymyr Yevdokimov. Perspectives of Formation of Mechanisms of Government Control of Electric Power Engineering in Ukraine 113 Section 3. INTERNATIONAL COOPERATION Mukhit Dzhangozin. Geo-Economic and Institutional Factors of Ukrainian External Labour Migration 125 Mykola Mamontov. Tariff Regulation as an Instrument of Gradual Integration of Ukraine to the Internal Market of the European Union 133 Victoria Shvedun. Complex Analysis of Neighboring States’ Experience in Advertising Activity Public Administration 146 BIOGRAPHICAL NOTE 155 Section 1. ECONOMY AND MARKETING RESEARCH Public Policy and Economic Development DOI : 10.14746/pped.2015.3.1 УДК [378 : 372.77] (477) Andriy Romin, Head of the Faculty of Civil Protection, Associate Professor, Vice-rector, National University of Civil Protection of Ukraine STATE MECHANISMS OF MANAGEMENT OF MARKETING ACTIVITIES OF HIGHER EDUCATIONAL INSTITUTIONS The article is devoted to the analysis of the state mechanisms of manage- ment of marketing activities of higher educational institutions in Ukraine. This is due to the fact that there is no clearly defi ned approach to determine the scientifi c foundations and directions of state regulation of higher education in- stitutions’ activities in the conditions of systemic changes and lack of funding in the scientifi c community in the studies undertaken nowadays. It is concluded that we must consider the dual nature of education as the process and the out- come, which is defi ned in such manifestations of human activity as motivation, setting goals and the relationship between human being and the environment. Moreover, in the educational sphere both process and result are only partially characterized as labor and product. That is what determines the specifi city of production of the product in this area. The signifi cant role of educational services is refl ected in a number of theo- retical concepts of social and economic development, notably the concept of post-industrial society, the theory of human capital and so on. The most detailed growing role of knowledge and information in social development is disclosed in the concept of information society. In the past, land, labor and capital were key factors of production. Nowadays information becomes the main component. Global changes in the society and the economy led to the need to develop ef- fective methods of organization and management of the management system of higher educational institutions as the most important component of the economy that functions under market conditions. Keywords: higher education institutions, state regulation, concept, state authorities, educational services, management. Romin A.W. Mechanizmy zarządzania publicznego w zakresie kształcenia na poziomie wyższym. W artykule przeanalizowano aktualny stan szkolnictwa wyższego i zarządzania instytucjami szkolnictwa wyższego, określono jakościowe i ilościowe parametry usług edukacyjnych i ich rolę w poprawie sytuacji ekonomicznej uczelni. 7 Issue 3(7). 2015 Słowa kluczowe: uczelnia, regulacje państwowe, koncepcja, organy władzy państwowej, usługi edukacyjne, zarządzanie. Ромін А.В. Механізми державного управління наданням освітніх послуг у вищих навчальних закладах В статті проаналізовано сучасний стан розвитку системи вищої освіти та управління вищими навчальними закладами, розглянуто проблеми кількісних і якісних параметрів надання освітніх послуг, їх роль в покращенні економічного стану внз. Ключові слова: вищий навчальний заклад, державне регулювання, концепція, органи державної влади, освітні послуги, управління. Ромин А.В. Механизмы государственного управления предостав- лением образовательных услуг в высших учебных заведениях В статье проанализировано современное состояние развития системы высшего образования и управления высшими учебными заведениями, рассмотрены проблемы количественных и качественных параметров предоставления образовательных услуг, их роль в улучшении экономического положения вуза. Ключевые слова: высшее учебное заведение, государственное регули- рование, концепция, органы государственной власти, образовательные услуги, управление. Introduction The gradual transformation of Ukrainian economy is directly related to the formation of its new structure, one of the main components of which is the sphere of higher education that provides strengthening the position of its the most effective institutions – higher educational institutions. In other words, the success of reforms undertaken in all areas, spheres and sectors of the economy is directly related to the development of the system of higher education, which in turn ensures effi cient functioning of all structures of the economic system in the country.
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