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CMM 3840 M01: ANALYSIS of POPULAR CULTURE Spring 2021

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CMM 3840 M01: ANALYSIS of POPULAR CULTURE Spring 2021 Updated January 15, 2021 CMM 3840 M01: ANALYSIS OF POPULAR CULTURE Spring 2021 Class Days and Time: This is a blended hybrid course; Thursdays 12:30 pm – 1:45 pm Classroom: Padre Rubio Hall 13 Zoom link: https://slu.zoom.us/j/95769200275 Prerequisite(s): CMM2400 Media and Society & CMM2800 Communication Research Credit(s): 3.0 Instructor: Rosana Vivar, Ph.D.; [email protected] Office: Saint Ignacio Hall, Office 319 Office Hours: By appointment via Zoom M-F: https://rosanavivar-slu.youcanbook.me IMPORTANT: As you know, SLU-Madrid is following a hybrid mode of instruction, combining on-ground classes with remote and asynchronous teaching. However, if the COVID-19 situation changes either before or at any moment during the semester, we may have to go completely online. • This is an In-person flex course, which means that it will cater for three forms of instruction: in- person, with Zoom, and asynchronous. • Students will choose a mode of participation in this course (In-person, Zoom, or Asynchronous) and will stick to this format until the end of the course. Changing the mode of participation will need to be communicated to the teacher in advance. Ñ Asynchronous students will complete weekly modules online and asynchronously. Ñ In-person students will complete weekly tasks online. In addition, they will attend one weekly class on campus, on Thursdays at 12:30 p.m. for those who can attend. Ñ Zoom students will complete weekly tasks online. In addition, they will join our face-to-face meetings on Thursdays at 12:30 p.m. via the following zoom link https://slu.zoom.us/j/95769200275 The Syllabus has been color-coded: the black text is general to the course, the purple text applies to students who can join sessions at 12:30 pm either physically or remotely on Zoom, and the green text applies to online asynchronous work only (students who cannot join class meetings physically nor remotely). 1 Updated January 15, 2021 Course description: The shows you watch, the university you go to, the music you listen to, the media platforms you engage with, the events you attend, the brands you buy, or the celebrities you follow shape the “cultural humus” that defines you as an individual within one or many communities. But is culture universal or specific? Who manages culture in an increasingly globalized world? How is culture embedded in our everyday rituals? This course enquires into the discussion of the relationships between culture and power and presents the students with an overview of the theoretical approaches and methods used in cultural studies to interrogate these relationships. In this way, the course not only aims to provide students with the necessary conceptual tools but also to prepare the grounds for more advanced theoretical research for the interested student. The course is divided into five modules and it takes as its starting point the discussion of culture as a social practice. In the first two modules we will look at different conceptualizations of the idea of Culture, and we will explore some of the debates around the historical opposition between ‘low’ culture and ‘high’ culture. The third module approaches culture from both an institutional and economic perspective and enquires into cultural policy making and the so-called ‘creative economy’. In the fourth module we will become familiar with a range of old and new subcultures (from punks, teddy boys and mods, to sea-punks, hipsters and eboys/egirls), and we will gain theoretical background to understand how different groups appropriate existing forms of official culture, interrogate it, and use it to different sociopolitical ends. In this module, we will become familiar with cultural studies research methods. In the last module, we will analyze Western representations of other cultures in contemporary media. Ultimately, during this term we will try to comprehend and make sense of what can be called ‘culture’ and ‘popular culture’. Course goals and Student learning outcomes: We all engage in different cultural practices that you will be able to contribute with in this course. While we will incorporate your own knowledge and experience, upon successful completion of this course you will: Ä Know about the most prominent academic traditions that have reflected on the notion of culture. Ä Be able to identify different cultural theories and effectively reflect on the importance of cultural theory in the understanding of everyday life and in the development of critical thinking. Ä Be able to use cultural theories to talk about, identify and understand the presence of different ideologies in cultural messages. Ä Be able use textual analysis to perform a close reading of different popular media content. Ä Develop critical thinking and raise your awareness regarding the ethical implications of cultural representations in the media (the media that you consume and produce). Ä Effectively communicate your understanding of the new theories and conceptual frameworks to diverse audiences through different formats and platforms (discussion boards, video-presentation, short written assignments, etc.) Ä Become a more autonomous, and self-directed learner who seek information independently and use it to grow their knowledge base. Technology Requirements: • You will need regular access to a computer with an internet connection. High speed broadband access (LAN, Cable or DSL) is highly recommended for the optimal learning experience. • In the case you book office hours via remotely via Zoom, you will need a webcam, a microphone and headphones. 2 Updated January 15, 2021 Communication norms: Students should check their “@slu.edu” e-mail daily. Preferred means of communication: • Announcements: I will use the Announcements tool from Blackboard for regular communications with the students. For example, I will use the Announcements to remind you about deadlines, to announce the posting of new content, or as a communication hub for other aspects of the course. • ‘Help!’: Any questions about the course should be asked in the classroom and/or posted on the ‘Help!’ forum on Blackboard as other students benefit from your questions. For example, you might be confused about an assignment or concept that you would like explained in a different manner. This is a space to help each other. Do check the Help! forum before you post a general question, in case it has already been asked and answered. • Emails should be used to ask questions that cannot be asked via the Blackboard ‘Help!’ forum. If you email me any time during the day between the hours of 10:00 a.m. and 8:30 p.m. (Madrid time) I will answer you on the same day. If you email me on the weekend (Friday-Sunday), I will answer you as soon as possible. Virtual Office hours: I will hold office hours via Zoom. To book office hours, please click on this link and make your reservation: https://rosanavivar-slu.youcanbook.me. You will find this link in Blackboard as well. This scheduling tool automatically detects your time zones and ensures everyone sees the right times: please, book appointments in YOUR time zone. Grades and Feedback: • Assignments will be graded within 10-12 days. • I will respond to your posts on discussion boards within 24-48 hours. • All written assignments to be uploaded in Blackboard should be Word documents (preferred) or PDF format. Required Texts and Materials: There is no required textbook. All materials will be posted on Blackboard. Engagement Policy: Ä Asynchronous students will be working on the course at their own time each day from Monday to Friday. They should anticipate dedicating around 10 hours a week to complete each module in this fourteen-week course (an average of 1.5 hours of work per day from Monday to Friday). Ä In order to help you organize your week, each module will have two important weekly milestones: a mid-week deadline, and an end-of-week deadline for completion (Saturday at 7:00 a.m. Madrid time), when you will be asked to submit all the remaining work for that module. Ä In-person and Zoom students will be working on the course at their own time each day within each week. In addition, if you are in Madrid, you can also join our meetings on Thursdays. In-person and Zoom students are required to log in from Monday to Thursday to complete all the assigned work for each module and attend Thursday sessions either in person or via Zoom. 3 Updated January 15, 2021 Ä Modules will open on Monday, 9:00 a.m. Madrid time (GMT+1) and will remain open, given the need for recycling concepts from the course to achieve its outcomes. Each module will have to be completed by Saturday at 7:00 a.m. Madrid time (GMT+1) = 11:00 p.m. Pacific time (PST UTC-8). Ä The Wall: Let’s use this forum to socialize and to discuss things that might or not might fit into the topic of the module. For example, if you watch something on television that reminds you of any of our topics, you can post here your thoughts or a brief comment! You can get extra credit by posting here. In order to get extra credit, your posts need to be relevant and make a real contribution that amplifies the materials and ideas presented in the course. Netiquette (for online instruction): As in any learning environment, certain behavioral codes are expected when you communicate with both your peers and your instructors. These codes are referred to as netiquette. For further information, refer to the PDF document, Netiquette Guide for Online Courses, in the left-hand column on Blackboard. I have no doubts that you will all follow the norms of netiquette.
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