Women's Liberation and Miss Black America in Atlantic City, 1968 Author(S): Georgia Paige Welch Source: Feminist Formations, Vol
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"Up Against the Wall Miss America": Women's Liberation and Miss Black America in Atlantic City, 1968 Author(s): Georgia Paige Welch Source: Feminist Formations, Vol. 27, No. 2 (Summer 2015), pp. 70-97 Published by: The Johns Hopkins University Press Stable URL: https://www.jstor.org/stable/43860799 Accessed: 22-03-2021 22:24 UTC JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected]. Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at https://about.jstor.org/terms The Johns Hopkins University Press is collaborating with JSTOR to digitize, preserve and extend access to Feminist Formations This content downloaded from 128.95.104.109 on Mon, 22 Mar 2021 22:24:01 UTC All use subject to https://about.jstor.org/terms "Up Against the Wall Miss America": Women's Liberation and Miss Black America in Atlantic City, 1968 Georgia Paige Welch The women's liberation movement's demonstration against the 1968 Miss America Pageant in Atlantic City, New Jersey, widely canonized as the first major action of the second-wave radical feminist movement, coincided with an event more often forgotten : the first Miss Black America contest. Women's liberation denounced the oppressive beauty standards of pageants, while, a few blocks away, African American activists and entrepreneurs staged an alternative pageant to champion the beauty of Black women and protest racial exclusion in the Miss America Pageant This article uses the convergence and incongruity of these two political public per- formances to reconsider the dominant story of the women's liberation movement's protestas told by journalists, second- wave feminists, and historians. Their story, by neglecting the trenchant influence of racial politics and Black activists at play that day, has consolidated the famous protest into a sign of radical feminism's failure to be a multiracial and intersectional political movement. The article argues that it is only through examining the intersection of women's liberation, civil rights, and Black Power that we can fully chart the racism that feminism both confronted and reproduced, and recover the diverse work done by women of color in the name of feminism and antiracism. Keywords: Black Power / Kennedy, Florynce / Miss America Pageant / Miss Black America contest / National Association for the Advancement of Colored People / women's liberation movement ©2015 Feminist Formations, Vol. 27 No. 2 (Summer) pp. 70-97 This content downloaded from 128.95.104.109 on Mon, 22 Mar 2021 22:24:01 UTC All use subject to https://about.jstor.org/terms Georgia Paige Welch • 71 Introduction Outside the 1968 Miss America Pageant in Atlantic City, New Jersey, Florynce "Flo" Kennedy chained herself to an oversized effigy of Miss America to pro- test women's "enslavement to ludicrous 'beauty' standards" ("No More Miss America!" 1970, 586). Kennedy was an African American lawyer, feminist, and civil rights activist noted for defending Black Power radicals and instigating inventive political protests. Mere blocks away on that same afternoon, a parade of African American beauty contestants in evening gowns rolled down the Atlantic City boardwalk. They were staging another protest against the Miss America Pageant, in the form of an all-Black beauty contest. Wearing her hair in an untreated "natural," the first ever Miss Black America proclaimed, "Miss America does not represent us because there has never been a black girl in the pageant. With my title I can show black women that they too are beautiful" (Klemesrud 1968). The women's liberation demonstration in which Kennedy took part is enshrined in popular memory as one of the first and most significant actions of the second-wave feminist movement. The mere mention of feminism and beauty pageants is sure to generate a series of associations in most people's minds - whether of unruly women setting bras on fire in a hyperbolic gesture against a harmless beauty pageant, or courageous founders of a mass movement taking a stand against sexist oppression. Kennedy's role as an organizer and demonstrator in the action is all but forgotten despite the fact that she was one of the most prominent Black feminists of her day, and current scholarship shows that she had a foundational influence on the women's liberation movement (Fahs 2001; Randolph 2009). Still fewer people recall that in 1968, a civil rights protest also challenged the beauty standards of the bathing-suit contest cum scholarship pageant. Why are these two quite different responses by African American women to hegemonic ideals of beauty absent from narratives of the women's movement? What do they say about the importance of race in interpreting political critiques of beauty, and in conceiving of beauty as a political strategy? How do we make sense of the contradictions between a protest against a pageant, and a pageant as a protest? In this article, I contend that we can answer these questions, and rectify the shortcomings of our scholarly and popular narratives of women's liberation, by reexamining this famous day through the conjunction of women's liberation and Miss Black America. I begin by recounting the lesser known event of the Miss Black America contest within the historical context of antiracist uses of beauty culture, using archival sources that shed new light on who organized the contest. I then consider how popular, activist, and academic accounts of the women's liberation protest have used the iconic event to encapsulate the mean- ing of feminism, resulting in distortions and omissions of its full complexity. I argue for understanding the women's liberation protest and Black contest as This content downloaded from 128.95.104.109 on Mon, 22 Mar 2021 22:24:01 UTC All use subject to https://about.jstor.org/terms 72 • Feminist Formations 27.2 mutually constitutive rather than fundamentally separate events by tracing the intersections underlying their political influences and media reception in 1968. Following the work of Maxine Leeds Craig (2002), I assess the interpretation that the two actions were incommensurate because white women's liberation' ists, in denouncing all beauty pageants, including Miss Black America, failed to grasp how Black women's participation in a beauty contest could itself constitute a political stand against racism and sexism. I find this interpretation limited, in that it relies upon a problematic archive in which the mass media framed civil rights and feminism as competing social movements, with race and sex oppression as their nonintersecting domains, respectively, and in which select women and organizations serve as representatives of late 1960s radical femi- nism. I then return to the manifold deployments and transgressions of feminine respectability onstage that day in order to interrupt the consolidation of the women's liberation protest as a sign of the whiteness of radical feminism and its failings. My purpose is to show that a complete intersectional analysis of the racial and sexual politics of beauty in 1968 demands an expanded archive that reframes the boundaries of the event. Through this new framing, we can better account for the convergences and paradoxical consequences of social movements in the making. Beauty Culture and "Racial Rearticulation" Since Sarah Banet-Weiser (1999) argued for studying beauty pageants as important sites for shaping the boundaries of national belonging in The Most Beautiful Girl in the World , a productive field has grown around tracing the ways in which pageants throughout the world reflect, consolidate, and, at times, reconfigure norms of race, class, gender, and sexuality for national identity (Ahmed'Ghosh 2003; Cohen et al. 1996; Sangari 2002). Scholars have found that for minority and immigrant groups within the US context, beauty pageants and beauty culture have been a means for countering racist representations, demonstrating suitability as citizens, and expressing community pride (Baldwin 2007; Craig 2002; Lim 2005; Peiss 1998; White and White 1998). Craig (2002, 14; 2006, 170) calls this a process of "racial rearticulation" in which African Americans use cultural symbols and practices to challenge and rework the dominant interpretations of race. Shirley Lim (2005) similarly argues that Asian American women's cultural practices are "a set of transformative social acts" that use women's appearances to make a bid for national inclusion (1). This scholarship shows that when certain features of hair, dress, skin color, and physiognomy are deemed desirable beauty standards for individual women of color, they convey larger social meanings about class, race, and gender. These meanings are negotiated and contested within minority communities, even as they are mounted as an outward "community response" to racist stereotypes and prejudice (6). Beauty can, in fact, be a political strategy that marginalized This content downloaded from 128.95.104.109 on Mon, 22 Mar 2021 22:24:01 UTC All use subject to https://about.jstor.org/terms Georgia Paige Welch • 73 communities and individual women use to remake racial identity and its place within the larger society. Beauty as a means of racial rearticulation cannot be separated from the role of respectability in the Black freedom struggle. Evelyn Higginbotham (1994) argues that African American Baptist women during the late nineteenth and early twentieth centuries combated racism and sexism through a "politics of respectability" (186-88). Several studies use this concept - politics of respect- ability as a strategy to challenge white supremacy by encouraging individuals to adopt bourgeois morals and manners - to shed light on African American women's lives during the Jim Crow era (Greene 2005; Knupfer 1996; Shaw 1996; Wolcott 2001).