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Health Club Management Issue 1 2010 healthwww.healthclubmanagement.co.uk club management JANUARY 2010 asfjdlsatrjUtat verostrud tem num aliquatem dolobortis am, con ex esseniatue consectem dolesed molor iusci exerci elisisi. Ud deliscin ea acinibh esed doloborer sit wisi. Sit la consectet aliquat lobor aut iureetu mmodolorper www.healthclubmanagement.co.uk EUEEURUROPOPEPEE EUROPEEUUROPRO health clubFOCUS management JANUARY 2010 INTERVIEW WINSTON HIGHAM The CEO of DW Sports Fitness talks about rebranding, retail and a revitalised fi tness offering james caan ben silcox FOOD FOR on the birth of the THOUGHT new nuyuu fi tness How can operators make money from selling nutritional products? EVERYONE’S TALKING ABOUT... 2010 PREDICTIONS WHAT’S IN STORE FOR THE HEALTH AND FITNESS INDUSTRY THIS YEAR? the offi cial a leisure media publication company of the FIA publication Read Health Club Management online www.healthclubmanagement.co.uk/digital Keep Introducing the next fitness training revolution The Krankcycle is the exciting new product innovation that focuses on the upper body as a way to build aerobic TM capacity, strength, endurance and core stability. Kranking is set to revolutionise group exercise provision with a variety of class formats, guaranteed to inspire and engage a whole spectrum of user groups. T 0800 389 6078 www.matrixfitness.co.uk editor’s letter Subscriptions Julie Albone +44 (0)1462 471915 cherish your staff Circulation Manager Michael Emmerson It’s clear that the health and fitness industry made it through +44 (0)1462 471932 2009 relatively unscathed, as members showed loyalty to their Editor clubs. There were far fewer business failures than expected and Liz Terry on the whole, we’re going into 2010 in reasonable shape. +44 (0)1462 431385 However, keeping the cash flowing and the budgets under Managing Editor control in 2009 may, in part, have been achieved at the cost of Kate Cracknell goodwill from team members, as club owners – particularly in +44 (0)1462 471906 the private sector – have employed some pretty hard practices to keep their businesses running. FRONT COVER: WWW.ISTOCK.COM/BILL NOLL WWW.ISTOCK.COM/BILL COVER: FRONT Deputy Editor Many health clubs have been operating with reduced numbers of staff for months as a result of the Jo Talbot +44 (0)1462 471906 recession, and although members may tolerate this for a certain length of time, it does ultimately Assistant Editor undermine the business if there’s no one on the gym floor during peak hours. All retention research Katie Barnes shows that regular, encouraging, friendly and involving contact with staff sustains members’ loyalty +44 (0)1462 471925 and commitment, so cutting back will inevitably have a negative impact on the business. News Desk Being short staffed also piles added pressure on the people who are left behind and 2009 saw the Pete Hayman industry stretching its people to their limits +44 (0)1462 471938 Some operators employ in many cases, with holidays cancelled, Sarah Todd overtime extended and back-to-back shifts +44 (0)1462 471927 large numbers of low-paid being worked to keep things running. Tom Walker staff on zero-hours However committed people are, if they’re +44 (0)1462 471934 asked to overwork on a regular basis, it Products Editors contracts to ensure ultimately makes the business unsustainable Mark Edmonds and even the most loyal will struggle not to +44 (0)1462 471933 there’s always a pool of let their resentment show, causing further Sarah Todd fairly desperate people +44 (0)1462 471927 damage to relationships with clients. But it isn’t just employees who’ve been Designers competing for the Andy Bundy available work slots taking the strain. There’s evidence to show +44 (0)1462 471924 that some in the industry are resorting to Ed Gallagher sharp practices in dealings with freelance staff +44 (0)1905 20198 such as specialist martial arts or yoga instructors. We’re getting reports that freelancers are being Claire Toplis repeatedly underpaid by operators and, in some cases, being obstructed when they try to apply for +44 (0)1462 471910 recompense to further delay payments being made. Is this the operators in question juggling cashflow Website Team and temporarily underpaying non-core staff to get through a squeeze? There’s no evidence of criminal Katie Eldridge activity, but it’s certainly clear that if some operators can overlook freelancers’ payment claims for a few +44 (0)1462 471913 weeks or months, they’re taking the opportunity of doing so to keep the cash in the bank. Dean Fox Another issue which needs to be addressed is that of low-paid staff on zero-hour contracts. It +44 (0)1462 471900 appears some operators are engaging large numbers of zero-hour staff and then making them Emma Harris compete for relatively small amounts of work – often on an ad hoc basis. The advantage to the +44 (0)1462 471921 operator is that this ensures there’s always a pool of trained, available and fairly desperate people Tim Nash competing for work. It also means these staff are more likely to work for the lowest possible amount: +44 (0)1462 471917 people in this position tend to be junior, less well qualified and who are often on the minumum wage. Michael Paramore +44 (0)1462 471926 But is it right for us to exploit people in these ways, sometimes offering them only the barest amount of job security? Surely we want to build a reputation as an industry that looks after its people Publisher Jan Williams and creates good jobs and prospects? We need to recognise that our people are the key to our +44 (0)1462 471909 success, and when the market begins to grow again, as it most surely will, these operators will reap Sales what they’ve sown when it comes to the goodwill of the teams who deliver services to customers. Julie Badrick +44 (0)1462 471919 Liz Terry, editor John Challinor +44 (0)1582 607970 health club SPORTS Attractions Nadeem Shaikh management MANAGEMENT management K?<00 A NEW M@CC8>< 3D DIMENSION K?<D<G8IB FOR CINEMA Bringing fencing to Maurice Kelly +44 (0)1462 471902 a wider audience On re-engineering Rileys BANKSY THE SCARLET VS Three sisters open their BRISTOL MUSEUM WINSTON eco hotel in Cornwall HIGHAM Financial Controller Getting Wigan Active james caan MICHAL KREJZA Sue Davis The head of the EU Sport ben silcox Unit talks about its policies FOOD FOR on the birth of the THOUGHT new nuyuu fi tness 9Xebjpmj How can operators make money 9i`jkfcDlj\ld from selling nutritional products? +44 (0)1395 519398 How many 50m 2010 PREDICTIONS swimming pools :?@G:C<8IP do we need? Do we need a tourism bank? Financial Administrator Denise Gildea +44 (0)1462 471930 NEWS AND JOBS UPDATED DAILY ON THE INTERNET leisureopportunities.co.uk Credit Controller CONTACT US The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Rebekah Scott +44 (0)1462 733477 SUBS Tel: +44 (0)1462 471915 Fax: +44 (0)1462 433909 © Cybertrek Ltd 2010 january 2010 © cybertrek 2010 Read Health Club Management online 5 healthclubmanagement.co.uk/digital welcome to HEALTH CLUB MANAGEMENT SIBEC talk was of online opportunities p62 PTs discuss favourite free weights p47 A look at the new life-ness centre p60 contents 08 letters Readers share their thoughts on our recent staff training feature (HCM Oct 09) in which we asked whether soft skills can be taught 10 news round-up £10m ‘Active Women’ funding package launched by Sport England, plus we unveil our new independent operator news page 18 international news DiR opens its latest club in Barcelona, while Gold & Blue opens in Genoa, Italy 26 diary dates 2010 44 q&a james caan An overview of the key dates, & ben silcox 20 fi a update events and conferences of 2010 The Dragons’ Den dragon and the New FIA board members are former LA Fitness sales manager announced, and David Stalker gives 31 competitive edge unveil their plans for nuyuu fi tness, his thoughts on what 2010 will hold Give staff and members something the UK’s latest low-cost gym chain, to focus on in their training – get which launched in October 24 people news involved in these great charity events Esporta appoints a new CEO, 47 freestyle champions David Stalker becomes executive 32 everyone’s talking about... Our panel of personal trainers director of the FIA, and Technogym 2010 predictions discuss their favourite types of reshuffl es its team We ask a selection of industry free weight operators about their plans and predictions for the year ahead 52 industry barometer Mike Hill summarises the key 34 interview winston higham fi ndings of the latest HAFOS survey, The CEO of DW Sports Fitness and outlines their implications for talks to Kate Cracknell about the the health and fi tness sector chain’s expansion plans, and about integrating retail with fi tness 55 a piece of the action Research suggests that the simple 39 feeding the bottom line act of exercising can be enough to How can operators maximise sales have a positive effect on body image of nutritional products? Our panel – even if you don’t actually reach Club cleaning p67 of experts share their thoughts specifi c fi tness goals 6 Read Health Club Management online january 2010 © cybertrek 2010 healthclubmanagement.co.uk/digital JANUARY Findings from Mintel’s latest research p56 The offi cial publication of the Fitness Industry Association +44 (0)20 7420 8560 reader services Detail of DW Sports Fitness’ plans p34 The birth of nuyuu fi tness p44 digital turning pages magazine 56 riding the zeitgeist 67 tour of duty See Health Club Management online Mintel’s latest Health and Fitness We take a virtual walk around a healthclubmanagement.co.uk/digital Clubs UK report, released in health club, looking at ways in which October, gives a snapshot of the operators can keep their facilities news & jobs sector and an insight into future clean – both visibly and in terms of For jobs and news visit the Health opportunities.
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