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Great North Run Case Study

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Great North Run Case Study Great North Run Case Study The legendary half-marathon takes place in In 2012 GL events UK signed a contract with September and was broadcasted lived from the client and organiser, Nova International, to the event by BBC TV. Approximately 57,000 become the event’s official supplier of marquees. runners took part, including Team GB’s Temporary structures were required for a variety Sir Mo Farrah who has won the race for the of purposes and were used and enjoyed by fifth consecutive year. spectators, part-takers, the press, the general public and event officials alike. A special structure was used as the venue for the rooms and lounge areas were created for the VIP guests pre-event Pasta Party where runners were given a free and athletes. Areas for general admission, information bowl of pasta to boost their carbohydrates in preparation and administration were also created. for the next day’s race. The BBC had an exclusive interview space and several other media and interview rooms were created. In total over 12,200sqm of These areas gave journalists and broadcasters a place structures were supplied for to talk to the athletes and event officials, allowing them the 2018 race - located along to create and distribute news content. the iconic 13-mile route from For the 57,000 runners, private areas were created for the centre of Newcastle to the doping control, showering, toilets and massage. finishing line at South Shields’ There were also spaces for baggage storage and seafront. shelving, medical support and general hospitality. Other spaces created for the event include public and VIP changing rooms and massage areas for the professional athletes and runners. Private toilets, elite changing GL events UK supplied a turnkey solution for the event by The relationship with Nova International has grown to delivering every element of temporary equipment that the see the partnership deliver temporary structures at a organisers required. In addition to the marquees, lighting, total of 15 running and swimming events in England and heating, flooring, chairs, tables and even garden furniture Scotland, ranging from marathons, half-marathons and were supplied. 10ks to smaller mini running and swimming events. Structures supplied Race and Swim events › Charities areas › Great Birmingham 10k › Medical support › Great Birmingham Run › Sponsors hospitality, including: › Great East Swim Elite athletes’ area › Great Manchester Run Doping control › Great North 10K Shower units Kitchen › Great North Run › Great North Run Junior and Mini Runs › VIP toilets › Great North Swim › Officials and press room › Great Scottish Run › Massage areas › Great Scottish Swim › Public changing areas › Great South Run › Administration and information › Great Stirling Marathon › Elite athletes changing area › Great Winter Run and Cross Country in Edinburgh › Baggage and shelving › Great Women’s 10k › BBC interview area › Manchester City Games › Various furniture › Pre-race Pasta Party venue Great North Run Case Study GL events UK Station Road Second Drove Castle Donington Fengate, Peterborough DE74 2NL PE1 5XA T : 01332 850 000 T : 01773 344 110 www.glevents.co.uk 1902.
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