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Bupa Great Run Series Bupa Great Run Series Charity Advertising and Fundraising Packages 2011 Table of Contents 1. BACKGROUND & INFORMATION Company Background ……………………………………………..…. 2 The Great Run Series ………………………………………………….. 4 Great Run Charity Management …………………………………….. 4 Nova Team ………………………………………………………………. 4 2. 2010 DEVELOPMENTS Deferment Policy ………………………………………………………. 5 Pricing ………………………………………………………………..….. 5 Online Charity Search Facility ………………………………………. 5 New Advertising Packages Available ………………………………. 5 Deadlines ……………………………………………………………….. 6 3. ADVERTISING & FUNDRAISING PACKAGES Bupa Great North Run ……………………………………………….. 7 Bupa Great Manchester Run & Bupa Great South Run ………… 9 Advertising Packages for Bupa Great Edinburgh Run …………. 10 On-line and E-mail Advertising Up-weights ……………………… 10 4. BENEFITS ………………………………………………………………………... 11 5. CHARITY PACKAGE PRICES 2011 Bupa Great North Run Facts & Figures …………………………………………………….. 12 Charity Advertising Package Prices .…………………………… 12 Bupa Great Manchester Run Facts & Figures ………………………………………………..…… 13 Charity Advertising Package Prices ………………………….… 13 Bupa Great South Run Facts & Figures …………………………………………………….. 13 Charity Advertising Package Prices ……………………………. 13 Bupa Great Edinburgh Run Facts & Figures …………………………………………………….. 14 Advertising Package Prices ……………………………………… 14 6. TERMS AND CONDITIONS …………………………………………… 15 _________________________________________________________________________________________________ Charity Advertising and Fundraising Packages 2011 1 1. Background & Introduction Company Background Established in 1988 by former Olympic medalist Brendan Foster, Nova specialises in the development, design, organisation and rights management of mass participation, televised sports events. Nova creates challenging events which engage the community, generate significant local economic impact, promote health and fitness agenda to the masses and have local and national political support. The Bupa Great Run Series, inspired by the Bupa Great North Run (now in its 30 th year) comprises 7 events nationwide with a total of 1xx,000 participants including: The Bupa Great North Run, the UK’s largest mass participation running event with over 54,000 entrants. The Bupa Great Manchester Run, the UK’s largest 10k run, 34,000 entrants. The Bupa Great South Run, the UK’s largest 10 mile run, 23,500 entrants _________________________________________________________________________________________________ Charity Advertising and Fundraising Packages 2011 2 In 2008, Nova launched Great Swim, based upon the same unique formula of televised elite sporting events and mass participation. The British Gas Great Swim Series now comprises 5 open water swim events. Nova offer charity advertising packages associated with Great Swim, these can be found at www.greatswim.org . _________________________________________________________________________________________________ Charity Advertising and Fundraising Packages 2011 3 The Bupa Great Run Series 2010 sees the 30 th Great North Run. Since the first event in 1981, the concept of a mass participation running event featuring a top class field of elite athletes followed by thousands of fun runners, has caught the imagination of the nation. The support of a million fun runners and their friends and families has enabled the Bupa Great Run Series to grow into the UK’s biggest mass participation running programme with over 150,000 participants every year. In the UK the Bupa Great Run Series comprises of: Bupa Great Winter Run & Edinburgh XC Bupa Great Edinburgh Run Bupa Great Manchester Run Bupa Great North 10k Bupa Great Yorkshire Run Bupa Great North Run Bupa Great South Run Great Run Charity Management A central component of the Bupa Great Run Series are the charity runners who raise millions for their respective charities as well as bringing their personal stories and challenges to the event. Nova are keen to maximise the funds our runners raise for their chosen charities as well as offer the best possible service to our charity partners. Nova Team Judith Wood - Charity Co-Ordinator (Newcastle) [email protected] 0191 226 3245 Claire Hunt - Account Manager (London) [email protected] 0207 395 1561 Nicky Homes - Commercial Director (London) [email protected] 0207 395 1560 _________________________________________________________________________________________________ Charity Advertising and Fundraising Packages 2011 4 2. 2011 Developments We have taken feedback from charities and via the Event Managers Forum, and where possible this feedback has influenced this year’s developments. a) Deferment Policy 2010 Bupa Great North Run charity deferments will be passed back to the relevant charity to action for 2011. b) Pricing We have maintained our pricing for advertising packages year on year. We have made some changes to both the cost and the benefits linked to the Gold packages. c) On-line Charity Search Facility We found that the on-line charity search facility has proved successful and popular with charities. We will continue to offer this as standard for all packages in 2011. All charities will be listed within the Great Run website via a search function enabling customers to search for a charity by category. At ordering stage charities will be required to select a category to be displayed within the on-line search facility. These lists will be displayed on both the charity home page and on each event page upon full payment. d) New Advertising Packages available For the first time in 2011 we will be offering a Bronze+ option at the Great North Run. This package gives charities access to a meet and greet area within the Charity Village at South Sheilds enabling them to acknowledge and thank their charity fundraisers. _________________________________________________________________________________________________ Charity Advertising and Fundraising Packages 2011 5 Due to the number of requests from charities for additional advertising opportunities via www.greatrun.org and within our runner e-mail communications, we will be making monthly advertising available specifically to charities as follows. These are detailed in Section 3, Page 10. For the first time we will be offering advertising packages for the Bupa Great Edinburgh Run, this package is detailed in Section 3. e) Deadlines Closing date for reservation of charity Wednesday 29 th September packages Charities notified of w/e 15 th October successful/unsuccessful application Charities to accept/reject package w/e 22 nd October _________________________________________________________________________________________________ Charity Advertising and Fundraising Packages 2011 6 3. Advertising and Fundraising Packages Bupa Great North Run 2011 BENEFITS PACKAGE Platinum + Online No. Guaranteed Entries Up to 320 at face available value On-line Advertising Platinum Listing + Listing by search facility and listing on on-line entry system Event Magazine Large Listing with logo Charity Village Hospitality 6m x 12m marque (inc signage and furniture) Great North Run Show Pasta 3mx3m space (shell Party scheme not inc) BENEFITS PACKAGE Gold + Online Gold No. Guaranteed Entries Up to 160 at face value Up to 140 at face value available On-line Advertising Gold Listing + Listing Listing by search by search facility facility Event Magazine Medium listing with Medium listing with logo logo Charity Village Hospitality 6m x 6m marquee (inc 6m x 6m marquee (inc signage and furniture) signage and furniture) Great North Run Show Pasta 3m x 3m space (shell Party scheme not inc) BENEFITS PACKAGE Silver + Online Silver No. Guaranteed Entries Up to 85 at face value Up to 75 at face value available On-line Advertising Silver Listing + Listing Listing by search by search facility facility Event Magazine Small Listing Small Listing Charity Village Hospitality 6m x 6m marquee (inc 6m x 6m marquee (inc signage and furniture) signage and furniture) _________________________________________________________________________________________________ Charity Advertising and Fundraising Packages 2011 7 BENEFITS PACKAGE Bronze No. Guaranteed Entries available 5– 25 at face value Event Magazine Listing and phone number On-Line Listing Listing via search facility BENEFITS PACKAGE Bronze + No. Guaranteed Entries available 5 - 35 at face value Meet & Greet Area Shared marquee area Event Magazine Listing and phone number On-Line Listing Listing via search facility _________________________________________________________________________________________________ Charity Advertising and Fundraising Packages 2011 8 Bupa Great Manchester Run and Bupa Great South Run 2011 BENEFITS PACKAGE Gold + Online Gold No. Guaranteed Entries Up to 165 at face value Up to 145 at face value available On-line Advertising Gold Listing + Listing Listing by search by search facility facility Event Magazine Large listing with logo Large listing with logo Charity Village Hospitality 6m x 6m marquee (inc 6m x 6m marquee (inc signage and furniture) signage and furniture) BENEFITS PACKAGE Silver + Online Silver No. Guaranteed Entries Up to 85 at face value Up to 70 at face value available On-line Advertising Silver Listing + Listing Listing by search by search facility facility Event Magazine Medium listing with Medium listing with logo logo Charity Village Hospitality 6m x 6m marquee (inc 6m x 6m marquee (inc signage and furniture) signage and furniture) BENEFITS PACKAGE Bronze No. Guaranteed Entries available 5 – 25 at face value Event
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