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First Monitoring Report Contents First Monitoring Report Contents A. Long term strategy 01 B. Programme 04 C. Capacity to deliver 12 D. Outreach 13 E. Management 18 F. Milestones 23 Annexes ANNEX I KAUNAS CULTURE STRATEGY 20172027 AND KAUNAS 2022 IMPACTS ANNEX I. 01 ANNEX II ARTISTIC AND CULTURAL PROGRAMME OF KAUNAS 2022: LIST OF PROJECTS, THEIR STATUS AND DEVELOPMENT PLAN ANNEX II. 11 ANNEX III. INFRASTRUCTURE: LIST OF PROJECTS AND THEIR STATUS ANNEX III. 25 ANNEX IV KAUNAS 2022 ORGANISATIONAL STRUCTURE ANNEX IV. 27 ANNEX V KAUNAS 2022 STAFFING PLAN ANNEX V. 28 ANNEX VI KAUNAS 2022 FINANCIAL PROJECTIONS ANNEX VI. 29 Kaunas 2022 01 How the Kaunas 2022 project is contributing to A. the cultural strategy of our city, the very first impacts already made during preparations, as well as plans for monitoring delivery versus objectives and for evaluating the impact of the Long term ECoC designation on the city, including the establishment of a baseline for comparison and strategy the use of big data. CONTRIBUTION TO CULTURAL STRATEGY In the vision for Kaunas, culture serves as the basis for the • ensure the rights of the citizens to culture – to its accessibility well-being of each citizen of Kaunas, for city identity and for and availability; sustainable development. Kaunas is a contemporary city, • create conditions to improve the skills of professionals in the where the richness of art, culture and heritage is used to instil cultural field in order to attract audiences; a sense of citizenship in residents, to encourage social • encourage inter-institutional and cross-sectoral responsibility, to develop creativity and ensure quality of life. collaboration, initiatives and partnerships among cultural, The Cultural Strategy seeks to make it known, widely and educational, social and economic entities; internationally, that Kaunas is a city of inclusive culture, • increase the quality and availability of cultural and art contemporary art and innovative design – and that its return services; to the cultural map of Europe is ensured by a strong, young, • look for new opportunities and unique vehicles for sharing open, and socially responsible culture and creativity sector culture, knowledge and experience in the city and region as that collaborates regionally and internationally. From the initial well as on national and international levels; stages of ECoC application, designation and establishment of • create conditions that build community and citizenship; the “Kaunas 2022” organisation, the team’s daily work leans on • ensure favourable conditions for creative business initiatives this vision and strategy by seeking to: and innovation. Annex I provides very clear examples of the impacts of programmes, events and practices of Kaunas 2022 regarding the specific priority areas, aims and objectives described in the Kaunas City Cultural Strategy (2017–2027) document. Annex I shows the contributions made by Kaunas 2022 to the Cultural Strategy, which mainly consist of capacity building programmes that were launched in 2017 and are being developed, local and international networking events, community engagement, and memory triggering processes. It is worth mentioning that other cultural operators of Kaunas are also following most of the objectives of the Cultural Strategy in their updated agendas, initiating more educational programmes outside institutions, collaborating more within and beyond the culture sector, and making efforts to ensure accessibility of culture and wider audience participation. MONITORING AND EVALUATION As stated in the bid book, monitoring and evaluation evaluation, study existing evaluation models, look for the guidelines are closely connected to the challenges Kaunas most efficient, innovative tools, and examine once again 2022 addresses and the aims that the project is designated official recommendations and guidelines for evaluation of to achieve. In accordance with the ECoC panel’s ECoCs. In line with this task, we are exploring opportunities recommendations, objectives are being improved by adding for research funding (European Science Foundation, more precise performance indicators in the strategic plan. European Culture Foundation, Horizon 2020, private funds, other national and international programs). We had a series At this stage of project, we are working on development of a of meetings involving representatives of three local clear, detailed monitoring and evaluation plan. We hold universities to discuss areas in which university staff could discussions with stakeholders, advisors, local universities contribute to research and evaluation of Kaunas 2022. and private research agencies, analyse practices of former However, it is also clear that parts of the monitoring will be ECoC cities inviting them to share their experience in outsourced through open calls and public tenders. ANNEX I. 01 ANNEX II. 11 ANNEX III. 25 ANNEX IV. 27 ANNEX V. 28 ANNEX VI. 29 02 WHAT ARE WE PLANNING TO EVALUATE AND HOW ARE WE GOING TO DO IT? Cultural access and participation among Kaunas The vitality and sustainability of the culture sector of residents attending or participating in events, including youth, Kaunas. This topic will cover the profile of the cultural and minorities and the disadvantaged. This topic places emphasis creative industries (CCI) sector including the number and type on the impact of direct or indirect participation and of organizations, characteristics of cultural products and engagement with the ECoC, including volunteering. The survey services, facilities, employees and workplaces (especially will also ask respondents to share their opinions about the city among young people), as well as the sustainability of the city of Kaunas and Kaunas 2022, and to examine their awareness cultural sector, e.g., skills development in the cultural sector, of city heritage (with special attention to modernism) and audience development. To do that, we are planning to follow multiculturalism in the city, involvement in community the framework of the research conducted in 2016 on the CCI activities, satisfaction with neighbourhoods and reasons for sector of Kaunas which will comprise of qualitative and living in Kaunas. We will conduct our first survey of residents quantitative surveys as well as CCI mapping. We will also be until the end of 2018 and compare the data with the results of collecting statistical data from regional and national sources in a similar previous survey from 2016 that addressed the quality order to lay the foundation for forthcoming monitoring of and accessibility of cultural services across Kaunas. possible impacts. To make our research and collected data more available, we will create a database and digital tool. Economic impacts of ECoC on the economy of Kaunas Memory, image and place. This involves assessing the region. This topic includes impacts on: strength of local identity, self-confidence, attachment to • tourism: numbers of national and international tourists, their Kaunas, networking and happiness. It incorporates tracking share among all visitors of local cultural organizations; the positive coverage of Kaunas 2022 in the national and • hospitality: number of hotel nights, average expenditures, international media. This area of monitoring will include number of tourists among all visitors of Kaunas 2022 Grand interviews with key stakeholders, local people and event Events; type of travel (air, car, bus, rails), primary reason to participants, analysis of media clippings, participatory come; mapping techniques, and case study research. We are also • employment and job creation in the culture and creativity planning to implement cooperation with Aarhus 2017 to adapt sector: average rate of employment, average wage in CCI their methodology for analysing the ECoC impact in social sector as well its change during 2018–2024, number of new media, as well as partnership with The Happiness Research workplaces and new business, number of creative freelancers; Institute (Denmark) in developing a scientific tool for • development of creative industries in Kaunas region: export measuring the happiness in society. value of the Kaunas CCI sector and its weight in the general GDP of Kaunas region number of visitors in cultural organizations, average expenditures, the revenue of ticket sales as well as calculating the multiplier effect; • number of private initiatives of heritage restoration (especially modernist). Cultural infrastructure and sustainability. Management of project. This includes analysis of the This covers impacts on public spaces, heritage (especially fulfilment and health of the program, evaluating working modernist), environment, and types of physical infrastructure methods, strategies, managerial models, internal for culture including their quality and accessibility for visitors data-gathering methods/tools (IT), the economic efficiency of with special needs. the program, and tracking communication between citizens and the team implementing the project. 03 AGENDA 21 FOR CULTURE AND MONITORING OF CULTURE DEVELOPMENT IN KAUNAS In September 2018 Kaunas 2022 carried out a one-day Kaunas Radar 1: Self-Assessment and data from the Global self-assessment workshop, led by United Cities Local Panel 2015 Governments experts, reviewing its policies and actions in the broad area of culture and sustainable development. The framework for this self-assessment was a Culture 21C Lab, and analysis of the position of the city in relation to the “Culture 21 Actions”. Since the Kaunas City Culture Strategy was built upon the Agenda Culture 21 and
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