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Cómo Ofrecer Más Opciones De Bebidas Con Cero Azúcar O Azúcar Reducida Cómo Aumentar La Disponibilidad Y La Demanda De Bebi

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Cómo Ofrecer Más Opciones De Bebidas Con Cero Azúcar O Azúcar Reducida Cómo Aumentar La Disponibilidad Y La Demanda De Bebi De qué forma estamos tomando medidas En 2014, The Coca-Cola Company unió fuerzas con Keurig Dr Pepper y PepsiCo en un acuerdo histórico para reducir las calorías de las bebidas en la dieta norteamericana. La industria de bebidas trabajó en conjunto con la Alianza Para Una Generación Más Saludable, con el fi n de fi jar la meta de reducir las calorías consumidas por persona en las bebidas a nivel nacional en un 20% para 2025. Esto es lo que estamos haciendo para hacer realidad esta meta. Cómo ofrecer más opciones de bebidas con cero azúcar o azúcar reducida Desde la innovación en nuevos productos hasta la introducción de tamaños más pequeños, estamos explorando todos los caminos para llevar nuevas opciones a los consumidores. Cómo aumentar la disponibilidad y la demanda de bebidas de cero azúcar y azúcar reducida Estamos utilizando nuestra experiencia en comercialización y nuestra red de distribución para aumentar el acceso y la demanda de los consumidores por opciones de menos calorías. Cómo alentar a CALORIES90 los consumidores PER CAN CALORIES90 para que tomen PER CAN decisiones informadas Hemos agregado el mensaje sobre el “balance” CALORIES CALORIES en tiendas a través de los Estados Unidos, y hemos puesto la información sobre calorías al frente de COUNT COUNT todos los paquetes. TRY A LOW-CAL BEVERAGE TRY A LOW-CAL BEVERAGE Cómo ofrecer más opciones de bebidas con cero azúcar o azúcar reducida Más 250 Entre otros nuevos productos de nuestras bebidas son opciones se incluyen: de bajas calorías o sin calorías. opciones Sprite Cherry Zero, agua de coco Zico y Aloe Gloe, 9 sabores nuevos de DASANI Sparkling, 2 nuevos tipos de Honest Tea, fairlife SuperKids, Minute Maid Frozen Smoothies. 60% del total de nuestras marcas en Estados Porciones Unidos ahora se ofrecen en 7.5 onzas o menos. más pequeñas Minute Maid Light ahora se Coke Life tiene un 35% Coca-Cola Zero Sugar Menos ofrece en dos nuevos sabores, menos de calorías y menos tiene cero calorías y azúcar ambos de 15 calorías por porción. azúcar que Coca-Cola. cero azúcar. Apoyamos la recomendación de la Organización Mundial de la Salud de limitar los azúcares agregados al 10% del consumo diario de calorías. Cómo aumentar la disponibilidad y la demanda de bebidas de cero azúcar y azúcar reducida Nuestros programas de comercialización están diseñados para estimular la demanda de los consumidores por opciones de azúcar reducida y bajas calorías, con un enfoque en sabor, hidratación y gusto. Nuestra estrategia global de La campaña de verano comercialización “Una Marca” une “Comparta una Coca-Cola a la familia Coca-Cola bajo una sola bien helada” fue ampliada para identidad visual, el Disco Rojo, lo incluir Coca-Cola Zero Sugar y que hace que sea más fácil para los otros productos de cero azúcar consumidores elegir su Coca-Cola, y azúcar reducida. con o sin azúcar, con o sin cafeína. Al trabajar en equipo con tiendas y restaurantes, hemos incrementado el acceso a tamaños más pequeños y a opciones con cero azúcar o azúcar reducida. Hemos introducido más opciones en los restaurantes: smartwater sparkling, vitaminwater y vitaminwater zero, Gold Peak Tea, Barrilitos Aguas Frescas. La plataforma Coca-Cola Freestyle ofrece 90 opciones de bajas calorías y sin calorías. A nivel local, en los mercados de prueba y aprendizaje, estamos promoviendo las metas de la Iniciativa para Balancear Calorías a través de nuestras acciones comerciales y del aumento de nuestros recursos de comercialización. Al introducir 5 acciones obligatorias en las tiendas de prueba y aprendizaje, hemos incrementado el acceso y la disponibilidad de las bebidas con cero azúcar y azúcar reducida y de los envases más pequeños. Hemos aumentado exitosamente la disponibilidad de bebidas de cero azúcar y azúcar reducida con por lo menos dos marcas claves. Hemos aumentado la penetración de los envases pequeños en todas Desde 2015, hemos aumentado nuestra inversión en comercialización en apoyo a las 5 comunidades de la Iniciativa los mensajes en los medios de productos de cero azúcar y azúcar reducida y envases para Balancear Calorías. más pequeños, así como también las degustaciones dentro y fuera de tiendas. Hemos probado nuevos estantes en los pasillos de bebidas para aumentar signifi cativamente la cantidad de envases pequeños y opciones de productos Hemos probado nuevos y singulares tamaños de envases más pequeños, así como con cero azúcar o azúcar reducida. distintos tamaños de tazas en los mercados locales de prueba y aprendizaje. Cómo alentar a los consumidores para que tomen decisiones informadas En 2010, comenzamos a incluir información clara sobre Estamos haciendo que Tenemos como objetivo agregar los códigos calorías al frente de cada botella, lata y paquete que nuestra información de SmartLabel QR a todas nuestras bebidas para fabricamos. En 2017, comenzamos a colocar los Paneles Nutrición del Producto fi nales de 2018, en un esfuerzo por ofrecer de Datos sobre la Nutrición en muchas de nuestras marcas sea más transparente y a los consumidores los detalles necesarios principales, incluida Coca-Cola y Coca-Cola Zero Sugar, más fácil de navegar. para que tomen decisiones informadas. y estamos comprometidos a concluir esta transición en nuestra cartera completa para comienzos de 2019. Hemos agregado avisos en los enfriadores y las máquinas expendedoras para recordar a los consumidores que tomen en cuenta las calorías y el balance antes de elegir una bebida. Balance Calories Initiative (BCI) BalanceUS.org/es.
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