DOCSLIB.ORG

Trends & Things

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Trends & Things Trends & Things The latest trends in marketing, advertising & creativity Coconut Water A growing new market in the UK ©2012 Creative Orchestra Creative Orchestra Advertising & Brand Marketing www.creativeorchestra.com Researched and written by Caryn Coley & Chris Arnold with additional material from Vita Coco. The expanding coconut water market | 3 Trends & Things The latest trends in marketing, advertising & creativity from creativeorchestra.com Coconut water We’re all aware of the sentiment behind ‘you are what you eat’ but increasingly consumers are concerned with the concept of ‘you are what you drink’. With a growing awareness of health issues most of us are thinking twice about what we put into our bodies, be it food or drink, and that’s now big business. Coconut water is one of the fastest growing beverage categories in the US and UK (estimated to reach $1bn soon) due to its natural hydrating qualities, great taste and nutritional benefits, not to mention the large number of celebrities drinking it. It is a great source of nutrients, contains calcium and magnesium, and the same amount of heart healthy potassium as a banana or a glass of orange juice. And that’s just a few of its ‘superdrink’ claims. With a mass appeal to ethical and health conscious consumers and those leading an activity lifestyle, and some are predicting it could overtake the sales of orange juice (as has already happened in Brazil) it’s no wonder big brands like Pepsi & Coke are getting in on the act. There are now 250 companies that have a beverage with some form of coconut water in it. The UK coconut water category has exploded in the last few years and is widely being tipped as the next big thing in the drinks category. It is estimated to be worth £100m by 2014 [The Grocer July ’11] and is already worth over $350 in the US. The expanding coconut water market | 4 Trends & Things The latest trends in marketing, advertising & creativity from creativeorchestra.com There are now over 20 brands in the UK market (see chart at end), many small but also some significant players too. The leading brand in the UK (and world) is Vita Coco, launched here in 2010, with sales of £8.5m in 2011 and 96% of the market. Sales between 2011-2012 have risen by 168%, and are rising still. It’s stocked in most supermarkets and health food shops. Vita Coco is the market leader (in US and UK) and was originally founded in the US (it sources coconut water from Brazil and Asia). It is credited with creating the market (in the same fashion as what Red Bull did for energy drinks, Snapple did for cold tea and Innocent did for smoothies). The recent explosion of the coconut water category can be explained relatively simply; it meets growing consumer demands for natural, healthy products. There is a growing awareness of health & fitness issues, even though obesity is on the rise across Europe and the US – it is estimated that 45% of men and 33% of women in the UK will be obese within the next few years. While some people manage their weight, others “offset”. Offsetting is really a token gesture, even if swapping a full fat coke for a low calorie one is a step forward, it’ll take more than a can of coconut water a day to stay healthy. The expanding coconut water market | 5 Trends & Things The latest trends in marketing, advertising & creativity from creativeorchestra.com Back in 2010, there were only a handful of coconut water brands gracing the shelves of specialist food stores, but by 2012 there are over 20 coconut water brands in the market, all vying for space within this rapidly growing and seemingly lucrative category. In terms of scalability, the coconut water market is huge. “We’re seeing compelling data across all channels demonstrating the mainstream appeal of Vita Coco,” said Vita Coco Europe chief executive Giles Brook. “In natural & health specialists, Vita Coco is their No.1 packaged drink of any non-alcoholic drinks including any water or cola brand. One of the leading supermarkets (where Vita Coco 330ml pure is nationally distributed in all stores) Vita Coco is the No.2 branded Impulse line* in chilled Juice & Smoothies, ahead of all other branded line apart from Tropicana orange Juice 330ml (last year for 7 weeks was ahead of Tropicana orange juice 330ml!).” “1 litre is enjoying equal success and we’ve just seen two major supermarkets extend us from 200 stores to over 650 stores.” With leading retailers such as Waitrose and Tesco clamouring to stock coconut water, the market is set to expand. The real battle though will be between the brands for market share. * Whether absolute revenue, units, unit or value rate of sale The expanding coconut water market | 6 Trends & Things The latest trends in marketing, advertising & creativity from creativeorchestra.com Background Whilst it’s entirely plausible to think of coconut water and its inherent health benefits as recent discoveries, the reality points to a much more established history. For the Western world, dating as far back as WWII, coconut water was widely used for emergency plasma transfusions. However, coconut water has long been a staple for people in the Tropics as a fresh and accessible source of hydration. For places like Southeast Asia, the South Pacific, the Caribbean and South America (Brazil is one of the main suppliers), coconut water provides a sweet tasting and readily available alternative to water or sugary soft drinks and juices. The taste can vary due to its source. Harvested from the young green coconut, the extracted water is clear with a light flavour, unlike coconut milk which is squeezed from the white pulp and is full of fat. The coconut tree has often been referred to in some cultures as the ‘Tree of Life’, due to its versatility; as each element of the tree can be used in some facet; whether it is the oil extracted from the coconut acting as a natural skin and hair moisturiser to being a great source of potassium, higher than that of the banana. And now it is rapidly becoming a favourite go-to drink for athletes, nutritionists and celebrities the world over as a healthy alternative to glucose based sports and energy drinks. Amanda Russell, ZICO’s new signing Athletes and fitness fanatics are swopping to coconut water for its high potassium and mineral content and the promise of fast, natural hydration. Even though many of The expanding coconut water market | 7 Trends & Things The latest trends in marketing, advertising & creativity from creativeorchestra.com the benefits of coconut water or many sports drinks are insignificant unless undertaking a lot of exercise, health conscious individuals are looking for a tasty alternative to water that has no preservatives, no fat, no cholesterol and fewer calories than your average flavoured waters, fruit juices or smoothies. A key element that has contributed to the rise in coconut water’s popularity is due to its perceived health benefits and it being segmented in the ‘superfoods’ category. By tagging certain food as superfoods, their marketability (and in turn profitability) can often increase tenfold. Superfoods (or superdrinks) are described as foods (or drinks) containing a variety of high-level essential nutrients and other important elements like Omega 3. Essential nutrients are nutrients we need but cannot produce ourselves. Superfoods provide detoxifying agents and act as a great food supplement in accordance with a healthy diet. What is important to note is that outside of the EU the term ‘superfood’ is unregulated, however, inside the EU a ‘superfood’ such as coconut water, must be proven to at least meet one specific health claim. The expanding coconut water market | 8 Trends & Things The latest trends in marketing, advertising & creativity from creativeorchestra.com Some of the claimed benefits include: - High in potassium (more than bananas) – may help - Contains more electrolytes (potassium, prevent strokes, heart attacks, dehydration and magnesium, calcium, sodium and phosphorous) hangovers. than most sports drinks (it contains the same five electrolytes found in human blood). - Aids slimming, the high levels of potassium reduces fluid retention. - Contains high levels of lauric acid (present in mother’s milk), which the body uses to make - Low calorie, low in fats and carbohydrates. monolaurin, a disease-fighting fatty acid derivative. - Contains antioxidants (which can help prevent Lauric acid has anti-fungal, antibacterial and antiviral cancers and heart disease). properties that protect the body against various infections and boost the immune system. - Can help carry nutrients and oxygen to cells. - Lowers blood pressure and boosts circulation. - Helps raise your metabolism. - Boosts the immune system and reduces heartburn. - Cleanses the digestive tract (also a laxative if drunk a lot). - Can help to control diabetes. - Treats kidney and urethral stones. - Aids the body in fighting off virus’ that can cause flu, herpes and AIDs. - Can help prevent cellulite. - Coconut water also contains compounds that seem to protect cells against aging and cancer. The expanding coconut water market | 9 Trends & Things The latest trends in marketing, advertising & creativity from creativeorchestra.com Though impressive, the majority of these health claims have not yet been proven, so the extent to which the claims have been featured in advertising or marketing is very small, with most companies shying away from the more ‘outlandish’ claims, in favour of highlighting its hydration benefits and natural goodness. In the US there has been a small backlash against some of the claims but little if no effect upon sales. These health claims are often secondary as most brands are using celebrity endorsement.
Load more

Recommended publications
  • Coca-Cola's Future Growth Strategy
    University of Nebraska at Omaha DigitalCommons@UNO Theses/Capstones/Creative Projects University Honors Program 12-2018 COCA-COLA’S FUTURE GROWTH STRATEGY: DIVERSIFICATION? Arshia Alahi [email protected] Erin Bass Follow this and additional works at: https://digitalcommons.unomaha.edu/ university_honors_program Part of the Business Administration, Management, and Operations Commons Recommended Citation Alahi, Arshia and Bass, Erin, "COCA-COLA’S FUTURE GROWTH STRATEGY: DIVERSIFICATION?" (2018). Theses/Capstones/ Creative Projects. 33. https://digitalcommons.unomaha.edu/university_honors_program/33 This Dissertation/Thesis is brought to you for free and open access by the University Honors Program at DigitalCommons@UNO. It has been accepted for inclusion in Theses/Capstones/Creative Projects by an authorized administrator of DigitalCommons@UNO. For more information, please contact [email protected]. Case study on Coca-Cola Diversification Strategy, 2018 COCA-COLA’S FUTURE GROWTH STRATEGY: DIVERSIFICATION? Arshia Alahi, Erin Bass (Advisor) University of Nebraska Omaha, Fall 2018 COCA-COLA’S FUTURE GROWTH STRATEGY: DIVERSIFICATION? The year 1886 was the birth year of the world renowned, mega-cap company Coca-Cola Co. it all began when a pharmacist named John Pemberton was experimenting with carbonated beverages and created a medicinal drink to sell to drug storesi. The first ever Coca Cola was made with cocaine and wine, but later the cocaine was substituted out with the Kola nut to bypass the alcohol restriction in 1885. Due to the use of the Kola Nut in the syrup mixture, Frank M Robinson, the first Marketer of Coca Cola coined the name Coca Colaii, which quickly started to gain popularity. In fact the word Coca-Cola is the second most used and understood word after the word “Okay” worldwideiii.
    [Show full text]
  • Departmental Guidelines for Purchasing Coca-Cola Products
    Departmental Guidelines for Purchasing Coca-Cola Products The following guidelines are intended to provide assistance for individuals purchasing Coca-Cola products for departmental use using any Texas Tech University funds. The Procurement Department has made every effort to ensure that the guidelines are in compliance with University operating policies and the exclusive contract the University has with Coca-Cola. 1. Departmental purchases of Coca-Cola products are not subject to university bidding requirements as the university has an exclusive contract with Coca-Cola. a. Distribution, sale or purchase of non-Coke products by the university is prohibited as this violates the generous sponsorship agreement Texas Tech University has with Coca-Cola. b. This rule also applies to single bottled water (32 ounces or less) or other beverages that are donated and includes off-campus events as long as the University is associated with the event. c. Coca-Cola products available, at minimum i. Water 1. DASANI® 2. Evian® 3. FruitWater 4. glaceau® vitaminwater 5. glaceau® smartwater 6. ZICO ii. Sodas 1. Barq’s Root Beer 2. Coca-Cola® classic (or Coke®) All flavors and varieties 3. Coke Zero™ All flavors and varieties 4. diet Coke® All flavors and varieties 5. Dr Pepper All flavors and varieties 6. Fanta All flavors 7. Fresca All flavors 8. Mello-Yellow 9. Seagram’s Ginger Ale 10. Sprite® iii. Juices 1. Campbell’s® 2. Campbell’s® Splash 3. Campbell’s® V8 4. FUZE® 5. Minute Maid® juices 6. Minute Maid® Refreshment 7. PowerAde® All flavors and varieties 8. V- Fusion iv. Energy 1. Full Throttle® 2.
    [Show full text]
  • The Coca-Cola Company to Participate in Barclays Global Consumer Staples Conference
    August 22, 2017 The Coca-Cola Company to Participate in Barclays Global Consumer Staples Conference ATLANTA--(BUSINESS WIRE)-- The Coca-Cola Company today announced that J. Alexander “Sandy” Douglas Jr., president, Coca-Cola North America, will present at 2:15 p.m. ET on Tuesday, Sept. 5, at the Barclays Global Consumer Staples Conference in Boston. The company invites investors to listen to the live audio cast of the presentation at www.coca-colacompany.com/investors. A replay in downloadable MP3 format will be available within 24 hours after the event on the company’s website. About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world’s largest total beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- and no-sugar options to help people everywhere more easily control added sugar. In addition to our namesake Coca-Cola drinks, some of our household names around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to our world. That starts with reducing sugar in our drinks and bringing new and different drinks to people everywhere. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates, and bringing economic opportunity wherever we operate. In fact, together with our bottling partners, we employ more than 700,000 people around the world.
    [Show full text]
  • Calories Count
    How We’re Taking Action In 2014, The Coca-Cola Company joined forces with Dr Pepper Snapple Group and PepsiCo in a landmark agreement to decrease beverage calories in the American diet. The beverage industry set a goal to reduce beverage calories consumed per person nationally 20% by 2025. Since 2014, we’ve taken steps to make this goal a reality. Offering more beverage choices with zero sugar or reduced sugar From reformulating products to creating new ones to developing smaller sizes, we’re exploring all paths to bring consumers more choices. Driving availability and demand for zero sugar and reduced sugar beverages We’re using our marketing expertise and distribution network to increase access to—and consumer demand for—lower calorie choices. Encouraging CALORIES90 consumers to make PER CAN CALORIES90 informed choices PER CAN We’ve added “balance” messaging to stores across the U.S., and put calorie information CALORIES CALORIES on the front of all packages. COUNT COUNT TRY A LOW-CAL BEVERAGE TRY A LOW-CAL BEVERAGE Offering more beverage choices with zero sugar or reduced sugar More 250 Other new offerings include: of our beverages are low- and Sprite Cherry Zero, Zico coconut water and Aloe Gloe, Choices no-calorie options. 9 new fl avors of DASANI Sparkling, 2 new types of Honest Tea, fairlife SuperKids, Minute Maid Frozen Smoothies. 60% of our total US brands are now Smaller offered in 7.5 oz or less. Portions Minute Maid Light now Coke Life has 35% fewer Coca-Cola Zero Sugar Less comes in two new fl avors, calories and less sugar has zero calories and Sugar both 15 calories per serving.
    [Show full text]
  • Coca-Cola Ltd. 335 King Street East, Toronto, Ontario, M5A 1L1
    Canadian Children’s Food and Beverage Advertising Initiative: The Coca-Cola Company’s Commitment FINAL Section A -- Identifying Information The corporate name and address of the participant: Coca-Cola Ltd. 335 King Street East, Toronto, Ontario, M5A 1L1 Point of contact for implementation of Initiative: Shannon C. Denny Director, Public Affairs Communications 416-424-6373 [email protected] This commitment covers all brands owned by Coca-Cola Ltd. Canada, including: Coca-Cola Coca-Cola Zero Cherry Coke Diet Coke Vanilla Coke Barq’s Diet Barq’s Sprite Sprite Zero Fanta Fresca Five Alive Minute Maid Simply Nestea glaceau vitaminwater glaceau smartwater Dasani Odwalla Fruitopia Powerade Core Power FUZE ZICO May 2016 Section B -- Core Principles – Coca-Cola Canada’s commitment to Responsible Marketing Coca-Cola Ltd. recognizes the positive and important role it can play in helping to shape choice, and developing and promoting a variety of beverage choices for young people that provide refreshment, enjoyment, nutrition and hydration. To help us do that, we define and update our operating guiding principles from time to time. We listen to our customers as well as to our consumers, many of whom are parents, teachers, doctors and community leaders. In response to their needs, our current advertising policy reflects our commitment to support parents and other caregivers in their special roles as gatekeepers in all decisions affecting the lives of their children, including beverage choices. Accordingly, Coca-Cola Ltd. will not directly market to children under the age of 12. We firmly believe that all of our products are of the highest quality and suitable for all consumers.
    [Show full text]
  • Coca-Cola Australia Sugar Reduction.Pdf
    June 2018 We’ve come a long way since 1937 when the first Coca-Cola production facility was set- up in Australia with just ten staff and four fleet trucks. Today, The Coca-Cola Company portfolio in Australia has grown to offer more than 180 products over 26 brands and we’re proud of our progress in innovation. Importantly, our journey to becoming a total beverage company includes supporting the World Health Organization (WHO)’s recommendation that people limit added sugars to 10 per cent of their daily energy intake. The Coca-Cola Australia and Coca-Cola Amatil portfolio We have set ourselves a clear goal for 2020 to reduce by includes Fanta, FUZE Tea, Keri Juice Blenders, Mount 10% the average amount of sugar in the portfolio we sell. Franklin Lightly Sparling, Powerade, Pump, Sprite and ZICO Coconut Water. This will involve building on our ambitious reformulation and new product innovation program, and also harnessing These and many other brands of The Coca-Cola Company our marketing capabilities to encourage more people to are manufactured and distributed right across the country choose our lower kJ and no sugar beverages. by Coca-Cola Amatil, the Australian listed bottler and manufacturer. Together as part of the ‘Coca-Cola system’, The launch of Coca-Cola No Sugar, a new and improved Coca-Cola Amatil and Coca-Cola South Pacific directly sugar-free Coca-Cola, is a key part of our strategy to help employ almost 4,000 people nationwide. Australians reduce their sugar intake. It took more than five years of development to achieve a taste as similar to Coca- Since Diet Coca-Cola was launched more than 35 Cola as possible, as we know taste is key.
    [Show full text]
  • Board of Directors of the Coca-Cola Company Declares Quarterly Dividend
    April 26, 2018 Board of Directors of The Coca-Cola Company Declares Quarterly Dividend ATLANTA--(BUSINESS WIRE)-- The Board of Directors of The Coca-Cola Company today declared a regular quarterly dividend of 39 cents per common share. The dividend is payable July 2, 2018, to shareowners of record of the company as of the close of business on June 15, 2018. Earlier this year, the Board approved the company’s 56th consecutive annual dividend increase, raising the quarterly dividend 5.4 percent from 37 cents to 39 cents per common share. This is equivalent to an annual dividend of $1.56 per share, up from $1.48 per share in 2017. About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world’s largest total beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- and no-sugar options to help people everywhere more easily control added sugar. In addition to our namesake Coca-Cola drinks, some of our household names around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to our world. That starts with reducing sugar in our drinks and bringing new and different drinks to people everywhere. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates, and bringing economic opportunity wherever we operate.
    [Show full text]
  • Our Actions in the Marketplace WE’RE DELIVERING & PROMOTING CHOICE
    Our actions in the marketplace WE’RE DELIVERING & PROMOTING CHOICE 2020 Target We aim to reduce % sugar across our entire 10 portfolio by 10%1 REFORMULATION: WE’VE REDUCED SUGAR NEW PRODUCT DEVELOPMENT AND KILOJOULES IN CURRENT PRODUCTS In 2017 we launched new products with reduced sugar. % Decrease in Sugar (g/100mL) Sparkling Fanta Powerade Fanta Keri Fruity Duet Raspberryø ION4 Grapeµ Drink* Raspberry¥ Coca-Cola Raspberry with Keri 50% % Less Sugar Fruit Drink 25 which has 50% less kilojoules and less sugar sugar from fruit juice than regular compared to Coca-Cola Keri Everyday Juices and Fruit Drinks. Classic -18% -18% -20% Barista Bros Mocha with -23% % -30% 28 ¥ Compared to original Sparkling Duet Raspberry less sugar ø Compared to original Fanta Raspberry compared to Barista Bros µ Compared to original Fanta Grape Iced Coffee *Compared to Keri Kids IMPACT TO DATE: WE’VE INCREASED OUR RANGE OF NO SUGAR AND LOW KJ VARIETIES Today our portfolio consists of 120+ products and 21 brands with ALL top sellers2 now offering a no sugar alternative. Keri 50% Less Sugar Kiwi Blue L&P Baker & Hall Powerade Fanta Zero Fruit Drink Lightly Sugar Diet Coke Sparkling Low Cal Zero Coke Life Deep Spring Free Light 1982 2004 2005 2008 2012 2014 2015 2017 1996 2005 2006 2009 2014 2014 2017 Kiwi Blue Still Schweppes Sprite Zero Glaceau Coca-Cola Zico Coca-Cola Light Coke Zero Vitamin Zero Vanilla Coconut No Sugar Pump Water Water Water Ginger Beer Pump Fuze Tea Flavoured Water of our sales are either low kilojoule or no sugar Over half our brands offer low TODAY kilojoule or no sugar alternatives‡ ¹⁄³ varieties – an increase of 13% since 20153 ‡ Low kilojoule (kJ) is less than 80kJ per 100mL 1 Based on volume weighted average sugar content (g per 100mL).
    [Show full text]
  • Coke Products 24/20 Oz. Pepsi Products 24/20 Oz
    Page 1 PRODUCT DESCRIPTION PRODUCT DESCRIPTION COKE PRODUCTS 24/20 OZ. PEPSI PRODUCTS 24/20 OZ. CAFFIENE FREE DIET COKE BRISK LEMONADE CHERRY COKE BRISK ORANGEADE CHERRY COKE ZERO BRISK PINK LEMONADE CHERRY DR. PEPPER BRISK STRAWBERRY MELON COKE CAFFIENE FREE DIET PEPSI COKE ZERO CHERRY PEPSI DIET CHERRY DR. PEPPER CRUSH ORANGE DIET COKE CRUSH PINEAPPLE DIET COKE WITH LIME CRUSH STRAWBERRY DIET DR. PEPPER DIET CHERRY PEPSI DIET NESTEA LEMON DIET LIPTON GREEN TEA DIET SPRITE DIET PEPSI DR. PEPPER DIET SCHWEPPES GINGER ALE FANTA GRAPE DIET SIERRA MIST FANTA ORANGE HAWAIIAN PUNCH RED FANTA ORANGE ZERO LIPTON BRISK TEA FANTA PINEAPPLE LIPTON GREEN TEA FRESCA MOUNTAIN DEW ORIGINAL MELLO YELLOW MOUNTAIN DEW RED MINUTE MAID FRUIT PUNCH MOUNTAIN DEW VOLTAGE MINUTE MAID LEMONADE MUG CREAM MINUTE MAID PINK LEMONADE MUG ROOT BEER NESTEA LEMON PEPSI NESTEA POMAGRANATE SCHWEPPES BL. CHERRY SELTZER NESTEA RASPBERRY SCHWEPPES GINGER ALE POWERADE FRUIT PUNCH SCHWEPPES LEMON SELTZ POWERADE LEMON LIME SCHWEPPES ORANGE SELTZER POWERADE MOUNT. BLAST SCHWEPPES SELTZER POWERADE ORANGE SIERRA MIST POWERADE ZERO GRAPE WELCH'S GRAPE POWERADE ZERO MIXED BERRY POWERADE ZERO FRUIT PUNCH PEPSI PRODUCTS 24/12 OZ. CANS SEAGRAMS GINGER ALE CAFFIENE FREE DT. PEPSI SEAGRAMS SELTZER CAFFIENE FREE PEPSI SPRITE CHERRY PEPSI VANILLA COKE CRUSH ORANGE DIET CRUSH ORANGE COKE PRODUCTS 24/12 OZ. CANS DIET MOUNTAIN DEW CAFFIENE FREE COKE DIET PEPSI CAFFIENE FREE DIET COKE DIET SCHWEPPES GINGER ALE CHERRY COKE HAWAIIN PUNCH CHERRY COKE ZERO LIPTON BRISK TEA CHERRY DR. PEPPER MOUNTAIN DEW COKE ZERO PEPSI DIET DR. PEPPER SCHWEPPES GINGER ALE DIET SPRITE WELCH'S GRAPE DR.
    [Show full text]
  • 2 Oklahoma University Campus Beverage List 8.1.2017.Xlsx
    University of Oklahoma 2017‐2018 Campus Beverage List 8/1/2017 CODE PACKAGE / BRAND UPC UNITS 8oz Glass Bottles 248 Coca‐Cola 0 4900001834 9 24 652 Coca‐Cola Zero Sugar 4900004997 24 376 Coca‐Cola LIFE 4900006525 24 569 Diet Coke 4900001899 24 612 Sprite 4900001980 24 538 Dr Pepper 0 7800000335 2 24 7.5oz Cans 635 Coca‐Cola 0 49000 05235 0 24 640 Coca‐Cola Zero Sugar 0 49000 05238 1 24 641 Diet Coke 0 49000 05236 7 24 642 Sprite 0 49000 05237 4 24 90 Fanta Orange 0 49000 05240 4 24 661 Diet Dr Pepper 0 7800000972 9 24 660 Dr Pepper 0 7800000971 2 24 12oz 6pk Cans 344 Coca‐Cola 4900000634 24 322 Diet Coke 4900000658 24 303 Sprite 4900000132 24 659 Coca‐Cola Zero Sugar 4900004256 24 474 Diet Dr Pepper 7800000323 24 473 Dr Pepper 7800000315 24 12oz 12pk Cans 540 Coca‐Cola 0 49000 02890 4 24 686 Coca‐Cola Zero Sugar 0 49000 04255 9 24 541 CF Coca‐Cola 0 49000 02933 8 24 755 CF Coca‐Cola Zero 0 49000 06090 1 24 542 Diet Coke 0 49000 02891 1 24 543 CF Diet Coke 0 49000 02934 5 24 460 Diet Coke with Splenda* 0 49000 04269 6 24 667 Diet Coke with Lime 0 49000 03637 4 24 551 Fresca 0 49000 03105 8 24 398 Cherry Coke Zero 0 49000 04751 6 24 137 Mello Yello 0 49000 02893 5 24 549 Sprite Zero 0 49000 03711 1 24 550 Sprite 0 49000 02892 8 24 217 Seagram's Ginger Ale 0 72979 00416 7 24 545 Vanilla Coke 0 49000 03124 9 24 552 Barq's Root Beer 0 49000 03012 9 24 Classified ‐ Highly Restricted University of Oklahoma 2017‐2018 Campus Beverage List 8/1/2017 CODE PACKAGE / BRAND UPC UNITS 547 Cherry Coke 0 49000 03103 4 24 558 Minute Maid Lemonade 0 25000
    [Show full text]
  • Cómo Ofrecer Más Opciones De Bebidas Con Cero Azúcar O Azúcar Reducida Cómo Aumentar La Disponibilidad Y La Demanda De Bebi
    De qué forma estamos tomando medidas En 2014, The Coca-Cola Company unió fuerzas con Keurig Dr Pepper y PepsiCo en un acuerdo histórico para reducir las calorías de las bebidas en la dieta norteamericana. La industria de bebidas trabajó en conjunto con la Alianza Para Una Generación Más Saludable, con el fi n de fi jar la meta de reducir las calorías consumidas por persona en las bebidas a nivel nacional en un 20% para 2025. Esto es lo que estamos haciendo para hacer realidad esta meta. Cómo ofrecer más opciones de bebidas con cero azúcar o azúcar reducida Desde la innovación en nuevos productos hasta la introducción de tamaños más pequeños, estamos explorando todos los caminos para llevar nuevas opciones a los consumidores. Cómo aumentar la disponibilidad y la demanda de bebidas de cero azúcar y azúcar reducida Estamos utilizando nuestra experiencia en comercialización y nuestra red de distribución para aumentar el acceso y la demanda de los consumidores por opciones de menos calorías. Cómo alentar a CALORIES90 los consumidores PER CAN CALORIES90 para que tomen PER CAN decisiones informadas Hemos agregado el mensaje sobre el “balance” CALORIES CALORIES en tiendas a través de los Estados Unidos, y hemos puesto la información sobre calorías al frente de COUNT COUNT todos los paquetes. TRY A LOW-CAL BEVERAGE TRY A LOW-CAL BEVERAGE Cómo ofrecer más opciones de bebidas con cero azúcar o azúcar reducida Más 250 Entre otros nuevos productos de nuestras bebidas son opciones se incluyen: de bajas calorías o sin calorías. opciones Sprite Cherry Zero, agua de coco Zico y Aloe Gloe, 9 sabores nuevos de DASANI Sparkling, 2 nuevos tipos de Honest Tea, fairlife SuperKids, Minute Maid Frozen Smoothies.
    [Show full text]
  • Coca-Cola Company
    Corporate Responsibility Reporting on the Consumer Perspective Case: Coca-Cola Company Laura Halttunen Jani Inkilä Bachelor’s thesis 5. 12. 2014 Kuopio Bachelor’s degree (UAS) SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Laura Halttunen, Jani Inkilä Title of Thesis Corporate Responsibility Reporting on the Consumer Perspective – Case Coca-Cola Company Date 5.12.2014 Pages/Appendices 98/13 Supervisor(s) Minna Tarvainen, Anneli Juutilainen Client Organization/Partners Abstract Corporate responsibility and utilising the full potential behind it is a powerful tool for any company. Many companies and organizations have made investigations and reports to enable them to reach this full potential. The purpose of the present research was to study the level of consumer awareness towards corporate responsibility through the role of media channels. The objective was to study the scope of corporate responsibility from the consumer perspective and provide an association between theories and practical solutions. A further aim was to explain historical roots and the development of the concept, as well as the ideologies behind it and study customers’ awareness about the phenomenon; one important factor being the media. The theoretical framework is constructed on a literature review consisting of various books, academic and non-academic articles, and online publications. A qualitative interview with 20 participants was used to elicit the consumer viewpoint. Coca-Cola Company’s sustainability and GRI reports and strategies for the 2011-2013 financial years were analysed. The results indicate that the functional utilization of corporate responsibility requires concrete actions rather than a polished veneer.
    [Show full text]