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Our Actions in the Marketplace WE’RE DELIVERING & PROMOTING CHOICE

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Our Actions in the Marketplace WE’RE DELIVERING & PROMOTING CHOICE Our actions in the marketplace WE’RE DELIVERING & PROMOTING CHOICE 2020 Target We aim to reduce % sugar across our entire 10 portfolio by 10%1 REFORMULATION: WE’VE REDUCED SUGAR NEW PRODUCT DEVELOPMENT AND KILOJOULES IN CURRENT PRODUCTS In 2017 we launched new products with reduced sugar. % Decrease in Sugar (g/100mL) Sparkling Fanta Powerade Fanta Keri Fruity Duet Raspberryø ION4 Grapeµ Drink* Raspberry¥ Coca-Cola Raspberry with Keri 50% % Less Sugar Fruit Drink 25 which has 50% less kilojoules and less sugar sugar from fruit juice than regular compared to Coca-Cola Keri Everyday Juices and Fruit Drinks. Classic -18% -18% -20% Barista Bros Mocha with -23% % -30% 28 ¥ Compared to original Sparkling Duet Raspberry less sugar ø Compared to original Fanta Raspberry compared to Barista Bros µ Compared to original Fanta Grape Iced Coffee *Compared to Keri Kids IMPACT TO DATE: WE’VE INCREASED OUR RANGE OF NO SUGAR AND LOW KJ VARIETIES Today our portfolio consists of 120+ products and 21 brands with ALL top sellers2 now offering a no sugar alternative. Keri 50% Less Sugar Kiwi Blue L&P Baker & Hall Powerade Fanta Zero Fruit Drink Lightly Sugar Diet Coke Sparkling Low Cal Zero Coke Life Deep Spring Free Light 1982 2004 2005 2008 2012 2014 2015 2017 1996 2005 2006 2009 2014 2014 2017 Kiwi Blue Still Schweppes Sprite Zero Glaceau Coca-Cola Zico Coca-Cola Light Coke Zero Vitamin Zero Vanilla Coconut No Sugar Pump Water Water Water Ginger Beer Pump Fuze Tea Flavoured Water of our sales are either low kilojoule or no sugar Over half our brands offer low TODAY kilojoule or no sugar alternatives‡ ¹⁄³ varieties – an increase of 13% since 20153 ‡ Low kilojoule (kJ) is less than 80kJ per 100mL 1 Based on volume weighted average sugar content (g per 100mL). Reduction from 2016 to 2020. Coca-Cola Oceania (CCO) and Coca-Cola Amatil NZ Beverages (CCA NZ) portfolio: Carbonated soft drinks, fruit drinks, fruit juice, iced tea, water and flavoured waters, sports drinks, energy drinks and flavoured milks. 2 Top Sellers: Coca-Cola, Schweppes, Sprite. Nielsen Market Tracking, Total Measured Market, MAT, 2012-2016 3 As at 15/10/2017, Total Measured Market INNOVATION: LAUNCH OF NO-SUGAR COCA-COLA To actively encourage more New Zealanders to choose a no-sugar Coca-Cola New recipe SIGNIFICANTLY Our biggest launch of a new Coca-Cola in the last decade. years in PREFERRED BY COCA-COLA Largest sampling campaign development DRINKERS & equally loved by 5 Coke Zero drinkers (vs current Research, recipe mixing Coke Zero formulation)4 ~467,000 & consumer trials free samples* WE’RE INCREASING OUR RANGE OF SMALLER PACKS IN MORE LOCATIONS Between Our small packs are available in 58% of convenience stores and petrol 2013 and 2016 stations6 and 95% of supermarkets.7 sales of our small packs grew by 95% 58% 69%5 ± ± We’ve downsized our 355mL multipack can to 330mL, a reduction of 7%. PROVIDE MORE INFORMATION WE’RE MARKETING RESPONSIBLY TO DRIVE CHOICE Over 95% of our vending machines have energy Promoting water: 8 information panels increase in media investment Online beverage comparison in Pump from 2016 to 201710 tool to compare nutrient 85% information and ingredients In New Zealand we have committed to the Advertising Standard’s Children and Young 81% of our packs have the People’s Code ensuring those under 14 are Health Star Rating integrated not directly targeted by our advertising or energy icon as part of the promotions. We also exercise a duty of care for advertisements directed at young people aged Government’s voluntary Health 14 to 17 years of age11. Star Rating System 9 Highlighting serves-per-pack We are committed to the on the labels of our multi- serve bottles (e.g. 1.25L = 5 Ministry of Health’s Healthy Kids serves) to show how many Industry Pledge. serves (250mL) it contains 4 Sensory Performance Research, Colmar Brunton, December 2016 5 Compass Data – 2013-2016 (refers to 300ml PET & 6x250ml multipack) 6 CCA Ex-Factory data to 27/10/2017 7 Nielsen Answers, Total Supermarkets, Data to w/e 12/11/2017 *As at 20/12/2017 8 As at 27/10/17 ±Refers to 250mL multipack 9 As at 16/10/17 10 Includes investment in TV, cinema and online media 11 Advertising Standards Authority’s Children and Young People’s Advertising Code .
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