Factors Affecting Variations of Local Ratings of Evening Network Television Programs in Markets with Three Local Vhf Television Stations
This dissertation has been microfilmed exactly as received 67-6324 HOPF, Howard Everett, 1919- FACTORS AFFECTING VARIATIONS OF LOCAL RATINGS OF EVENING NETWORK TELEVISION PROGRAMS IN MARKETS WITH THREE LOCAL VHF TELEVISION STATIONS. The Ohio State University, Ph.D., 1966 Speech University Microfilms, Inc., Ann Arbor, Michigan (t) Copyright by Howard Everett Hopf 1967 FACTORS AFFECTING VARIATIONS OF LOCAL RATINGS OF EVENING NETWORK TELEVISION PROGRAMS IN MARKETS WITH THREE LOCAL VHF TELEVISION STATIONS DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of The Ohio State University By Howard Everett Hopf, B.A., M.S. ■j'c it it it it The Ohio State University 1966 Approved by Adviser Department of Speech ACKNOWLEDGEMENTS The writer wishes to acknowledge the valuable assistance received from the following persons: Dr. Harrison B. Summers, retired, Professor of Radio-Television, Ohio State University, for his early supervision and direction of the study; Dr. Richard M. Mall, Professor of Radio-Television, Ohio State University, for the conclud ing supervision and direction of the study; The American Research Bureau, Inc., for making rating information available; Mr. Edward H. Patterson, West Coast Advertising Manager for TV Guide, for making available the TV Guide; Mr. Albert Warren, Editor and Publisher of Television Factbook, for permission to use copyrighted material; Mr. Robert U. Brown, President and Publisher of Editor A Publisher International Yearbook, for permission to use copyrighted material; Mr. Sol Taishoff, Editor and Publisher of Broadcasting Yearbook, for permission to use copyrighted material; Miss Sheila Cleghorn, for her assistance in typing preliminary tables; Mrs.
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