NUMI ORGANIC TEA

NUMI MISSION PURE TEA Numi’s mission is to be the most innovative tea company Numi Organic Tea blends premium, organic teas and herbs in the world, dedicated to quality, sustainable values and a with 100 percent real fruits, flowers and spices. By using commitment to community. real ingredients and not bitter-tasting tea dust or fannings, it is not necessary to mask poor quality tea with “natural” NUMI VISION flavorings, oils or fragrances. Numi Organic Tea has utilized Numi’s vision is to inspire well-being of mind, body and spirit the alchemy of careful blending to produce an award- through the simple art of tea. Numi elevates the tea experience winning product line. Numi lets nature speak for itself. through innovation and quality, as well as a commitment to the environment and our global community. Numi hopes NUMI FLAVORS to educate and influence others to make a difference in Numi offers a variety of premium organic teas and herbal their contribution to society. Numi is an organization that teasan blends, Flowering Teas™, loose leaf tea, gifts and celebrates difference and creativity; the company occupies a tea chests. See www.numitea.com for a full catalog. vibrant office space and tea garden that invites all to find their own thoughts and visions and take the tea transformation. WHERE IS NUMI SOLD? Numi is nationally available at Whole Foods Market, NUMI PROMISE Safeway’s Organic Marketplace, Amazon.com, Cost Plus Through authenticity, creativity, and commitment to people World Market, independent natural food stores & co-ops, and planet, we bring you the purest, best tasting organic tea. and conventional grocery stores. Numi is distributed to more than 30 countries. CELEBRATING PEOPLE, PLANET AND PURE TEA

PEOPLE Numi Organic Tea sources its teas and ingredients directly from fair labor gardens that pay farmers and workers fair wages that allow their families to thrive. Over half of Numi’s teas (26 of 43 tea box SKUs) are sourced from Fair Trade Certified™ gardens, which empower tea growers to invest Fair Trade premiums back into their communities. In 2013, Numi introduced its new Fair Labor Practices (FLP) program, a proprietary verification program that uses a continuous improvement model to focus on labor and workplace conditions throughout Numi’s entire foreign supply chain. To date, all of our pu•erh tea blends are Verified Fair Labor™. Numi is constantly working to improve and expand its commitments to the communities it works with, and aims to have all its products socially certified.

PLANET Numi Organic Tea is committed to minimizing impact on the planet through thoughtful choices in sourcing, production and packaging. Numi Organic Tea sources organic teas and herbs, which help protect the health of farmers, the consumer and the planet. Numi uses natural, biodegradable, filter- paper tea bags, rather than GMO corn or plastic “silky” tea sachets. Numi’s tea boxes are made of 85% post-consumer waste, printed with soy-based inks and without unneeded shrink-wrap. Numi Organic Tea partners with programs that lower and offset carbon emissions.

MEDIA FACT SHEET: TEA GUIDE

The top leaves and bud of the camellia sinensis bush yield WHITE TEA thousands of varieties of tea. Like different vines for different White tea has been treasured for over a thousand years as wines, tea farmers harvest different bushes for specific the finest of all teas and for a time was reserved solely for varieties of tea. Chinese royalty. Harvested in early spring, tender young buds are carefully plucked the day before they unfurl into GREEN TEA leaves. The downy buds are briefly withered and then It has been said that over 10,000 types of green tea exist in quickly air dried to prevent oxidation. As a result of minimal China alone. The combination of a bud and top leaf from the processing, white tea is valued for its high concentration of tea plant provides the backbone for green tea. Once picked, polyphenols. The flavor of white tea can be described as the tea begins its journey down the mountain where it will delicate, sweet, velvety, and reminiscent of fresh apricots. be thinly spread in the shade and left to air-dry to prevent oxidation. From there it may be sifted, rolled, flattened, NUMI’S TOP WHITE TEAS tumbled or shaken over a heat source, depending on the flavor profile desired.

WHITE ROSE ORANGE SPICE NUMI’S TOP GREEN TEAS White tea & fragrant White tea, real orange rose buds peel & spice GUNPOWDER GREEN TOASTED RICE Full leaf smooth Nutty & savory smooth green tea pearls green tea & toasted rice HERBAL TEASANS Tea is a misnomer for anything steeped in hot water. Teas only come from the tea plant, while “teasan” is our term, from the French tisanes, for brewed herbal beverages. MATÉ LEMON DECAF GINGER LEMON Herbal teasans are dried pure herbs, fruits, flowers and Yerba Maté, green tea, Decaf green tea, ginger, spices, and are naturally caffeine free (with a few exceptions & lemon myrtle & lemongrass like yerba maté). Grown all over the world, teasans have been steeped in hot water since the beginning of time for a warm soothing beverage or an invigorating boost to the day. BLACK TEA Black tea results from the full oxidation of the bud and first NUMI’S TOP HERBAL TEASANS two leaves of the tea plant. Like green and white teas, a high quality black tea is picked early in the spring and contains a high ratio of bud-to-leaf. Lower quality black teas are prepared from fannings and dust (not full leaf), and will ROOIBOS ROOIBOS CHAI taste bitter and harsh. Large and full leaf black teas will have Earthy vanilla South Warming spices & aromas that are clean, nutty, and bright, with flavors that are African healer earthy vanilla tones brisk, full, coppery and soft.

NUMI’S TOP BLACK TEAS

MOROCCAN MINT CHAMOMILE LEMON Refreshing sweet Sweet flowers & bright AGED EARL GREY™ BREAKFAST BLEND mint leaves lemon myrtle leaves Assam black tea aged Rich hearty blend of with real bergamot black teas orange

GOLDEN CHAI™ CHINESE BREAKFAST™ Assam black tea Full-bodied Yunnan & sultry spices black tea MEDIA FACT SHEET: TEA GUIDE

PU•ERH TEAS INDULGENT TEA Pu•erh is an ancient tea picked from 500 year old wild tea Indulgent Tea is a new collection of chocolate teas that trees in Yunnan Province, China. Unlike the processing of celebrate the blending of two of humanity’s most revered green, white and black teas, pu•erh undergoes a unique traditions – tea and cacao. It is the perfect harmony for tea fermenting process: once picked, the leaves are piled, and chocolate lovers looking for a guilt-free treat. dampened and turned over a 60-day period, then dried. The resulting taste is rich and smooth with hints of malt – a great, NUMI’S TOP INDULGENT TEAS energizing alternative to coffee.

NUMI’S TOP PU•ERH TEAS CHOCOLATE ROOIBOS CHOCOLATE Smooth vanilla notes EARL GREY

CHOCOLATE PU•ERH EMPEROR’S PU•ERH Rich cacao with Velvety & smooth Bold, rich & malty citrus highlights

CHOCOLATE MINT CHOCOLATE SPICE Bright sweetness Rich in exotic chai spices CARDAMOM PU•ERH GINGER PU•ERH accents cacao Sweet, aromatic Earthy, warm & & spicy peppery

SAVORY TEA® Numi’s Savory Tea combines real organic vegetables, wild herbs, decaf tea and aromatic spices for a satisfying experience. Inspired by recipes from around the world, these satiating veggie-spice-tea blends are rich in flavor, yet light enough to enjoy any time of day. It’s not quite a soup, but more than a tea.

NUMI’S TOP SAVORY TEAS

CARROT CURRY FENNEL SPICE Curry & ginger envelop Crisp fennel is finished sweet carrots with orange peel

TOMATO MINT SPINACH CHIVE Bright infusion of Spinach greens tomato & mint balance citrus notes MEDIA FACT SHEET: INDULGENT TEA

Numi Organic Tea is proud to announce a brand new product CHOCOLATE ROOIBOS Smooth South African line: Indulgent Tea. Launched at the 2014 Winter Fancy rooibos is enveloped by creamy real vanilla Food Show, this collection of chocolate teas celebrates the beans, sweet honeybush and rich cacao. This blending of two of our favorite things: tea and cacao. sensual treat is a delightful, soothing beverage you can melt into. Chocolate Rooibos is blended While food trends come and go, chocolate has been an with 45% cacao. object of cravings and affection since the first cacao plant originated in the Amazon in 2000 BC. Today, chocolate is getting its due for being more than delicious, and is heralded CHOCOLATE MINT This blend of Numi’s for its health benefits and mood-boosting properties. Moroccan Mint, cacao and orange peel has a Numi’s Indulgent Teas provide the perfect guilt-free way for sweet balance. The spearmint flavor adds a bit chocolate lovers to satisfy their sweet tooth and enjoy the of spice while orange peel adds a hint of citrus. good-for-you qualities of cacao. Chocolate Mint is blended with 55% cacao.

With only five calories per cup, no sugar, and a SRP of $7.99 for a box of 12 tea bags, Numi Indulgent Teas make it easy to CHOCOLATE EARL GREY Numi’s Aged Earl save on both calories and cash compared to a fancy mocha Grey™ tea blends perfectly with cacao and real or chocolate bar. Enjoy these exquisite blends any time of the vanilla beans. Sweet bergamot orange notes day with milk or honey, or simply on their own. harmonize with creamy vanilla and chocolate for a captivating treat. Chocolate Earl Grey is Numi Indulgent Teas are Certified Organic, Verified Non-GMO, blended with 50% cacao. Fair Trade Certified™, and made with 100% real ingredients (not “natural” flavorings or perfumes), including real cacao powder. New flavors, including Chocolate Rooibos, Chocolate CHOCOLATE SPICE This melt-in-your-mouth Mint, Chocolate Earl Grey, and Chocolate Spice, are available chocolate spice tea blends rich cacao with a in boxes containing 12 tea bags each and will be ship ready host of colorful chai spices. Ginger and allspice on April 1, 2014. are warming while cardamom adds kick and cinnamon rounds off this exotic treat. Chocolate Spice is blended with 45% cacao. MEDIA FACT SHEET: SAVORY TEA®

In January of 2013, Numi launched an exciting new line of FENNEL SPICE Coaxed by the soothing scents Savory Teas. Savory Tea offers a unique and original taste of freshly cut fennel, this crisp concoction will experience for tea lovers, combining real organic vegetables, transport you to the enchanting European wild herbs, decaf tea and aromatic spices. countryside. The soaring flavors of sweet licorice envelop the earthy fullness of celery root while Inspired by recipes from around the world, these veggie- slivers of orange peel and decaf green tea spice-tea blends are rich in flavor, yet light enough to enjoy delight the palate. any time of day. Each exciting flavor is an adventure in taste: not quite a soup, but more than a tea. New flavors, never before offered in tea, include Tomato Mint, Carrot Curry, CARROT CURRY Be transported to the heart Fennel Spice, Spinach Chive, Beet Cabbage and Broccoli of India with the rich exotic flavors of curry, Cilantro. Delicious and satisfying, Numi’s Savory Teas have turmeric and ginger. Kissed by sweet carrots and five calories or fewer, are Certified Organic and Verified Non- bright cilantro, the earthy, vegetal and piquant GMO. notes are marvelously woven together into this full-bodied blend. Since its inception, Numi has been known for pioneering new tastes and styles of tea in the United States. Numi’s Savory Tea blends offer tea drinkers an entirely new way of thinking BROCCOLI CILANTRO As pungent aromas lure about and enjoying tea. Savory Teas can be a satisfying, you into this abundant garden, the hearty flavors low-calorie snack alternative, a great complement to a light of broccoli, celery leaves and cilantro capture lunch, a satisfying addition to a cleanse, a delicious brew for your palate. Turmeric and decaf green tea deliver cooking rice or noodles, a comforting cup when a cold or flu a peppery roundness. Come home and relax to a strikes, a pick-me-up on a hike or camping trip, an easy-to- cup of Broccoli Cilantro’s sweet lingering taste. prepare mood booster at work or on the road, or a perfect pairing to cheese and crackers. BEET CABBAGE A bright crimson hue welcomes All of Numi’s tea blends are 100% organic and pure-tasting you into delightful scents of clove. This smooth because each blend is made with premium, full-leaf quality tea buttery blend is rooted with beets and cabbage and real fruit, vegetables, herbs, and spices (not fragrances and delicately spiced with mustard seed and or perfumes). Consumers can choose from six flavors and a coriander. The finish is accented by sweet notes combination box, each containing 12 tea bags. Numi’s Savory of apple and decaf black tea. Tea is available at select Whole Foods stores and in leading natural and independent grocery outlets. SRP $7.99, 12 tea bags per box. GARDEN SAMPLER A cornucopia of vegetables, herbs and spices await you, ready to nourish and warm you from the inside. This Garden Sampler TOMATO MINT This bright Mediterranean infusion holds a variety of our delicious and satisfying is reminiscent of the sweet savory scent of stuffed Savory Teas. The box contains two bags of each grape leaves (dolmas). The combination of ripe flavor: Tomato Mint, Carrot Curry, Fennel Spice, tomatoes, mint leaves, decaf black tea, a touch Spinach Chive, Beet Cabbage and Broccoli Cilantro. of cinnamon and lemon peel makes for a zesty, mouthwatering cup.

SPINACH CHIVE Layers of steamed spinach greens give way to the mouthwatering fullness of this savory brew. The citrus notes of Numi’s Dry Desert Lime tickle the roof of your mouth as coriander teases your taste buds. Dill, chive and decaf green tea are the perfect finish to this well-rounded, yet complex, blend. MEDIA FACT SHEET: PU·ERH

Like green or white tea, pu•erh is its own category of tea. GINGER PU•ERH Numi’s Ginger Pu•erh brings Richer than black tea, wonderfully smooth, and malty, pu•erh together the deep earthy flavors of pu•erh tea provides a natural boost of sustained energy that delivers with the peppery, spicy notes of ginger. This focus and clarity. Numi’s Organic pu•erh is sourced from old- hearty and warming tea enriches the body and growth, wild tea trees in the Yunnan Province of China that invigorates the mind, giving the perfect boost for are said to give forth “chi,” or life energy. mid-day focus and a cooling and healthy treat to the end of a spicy meal. Unlike common tea bushes that are frequently replanted, Numi’s pu•erh only comes from broad-leaf trees with intricate roots that reach far down into the earth. The deep JASMINE PU•ERH Numi’s Jasmine Pu•erh is root system of these pu•erh trees makes them uniquely a beautiful blend of rich pu•erh and jasmine- drought resistant and sustainable without need for irrigation. scented green tea that enraptures the senses The trees are harvested by local villagers who pick the tea with intricate layers of smooth earthy flavor leaves for their livelihood. These wild tea trees are carefully and sweet floral aromas. Handpicked jasmine picked to ensure that they continue to grow for generations blossoms are carefully laid atop premium green to come. A picture of sustainability, the pu•erh tea trees, tea. As night falls and the flowers unfurl, the dried tea village and nature all harmoniously live together for mutual naturally absorbs sweetly delicate notes of fresh jasmine. benefit. Numi’s Pu•erh Teas are available at select Whole Foods Market stores and in leading natural and independent grocery outlets. SRP $8.99, 16 bags per box. CARDAMOM PU•ERH Numi’s Cardamom Pu•erh is a luxurious blend of rich organic pu•erh tea enlivened by the spicy and crisp hints of green CHOCOLATE PU•ERH A rich, velvet, chocolaty cardamom. The exotic and aromatic experience aroma envelops this enticing blend of deep, dark of this one-of-a-kind specialty tea is truly an pu•erh and organic cocoa nibs. Numi’s Chocolate adventure of the senses. Chai-lovers are drawn Pu•erh is made with organic wild-harvested tea to the bright sweetness of Indonesian cardamom that leaves fermented and ripened into an earthy lingers on the palette with stimulating warmth. Perfect for black tea. Whole vanilla beans and sweet accents morning clarity, this tea is a flavorful and energetic boost of orange peel enhance this blend along with nutmeg and to any routine needing a good kick. cinnamon rounding off a spicy finish.

PU•ERH BRICK Numi’s Aged Pu∙erh Tea Brick EMPEROR’S PU•ERH Numi’s Emperor’s Pu•erh is a compressed bar of loose pu∙erh tea leaves. comes from China’s majestic Yunnan Mountains Unlike traditional teas that are oxidized for hours, where organic wild-harvested tea trees are up pu∙erh undergoes a unique 60-day fermentation to 500 years old. Hand-picked broad leaves are process resulting in a bold, earthy flavor with fermented into black tea then ripened, resulting hints of malt. Pu∙erh is compressed into bricks in an earthy aroma and dark sienna hue. Pu•erh and aged, like fine wine, for months, years or even decades. boasts a deep bold body, smooth and slightly sweet with This increases its value, health benefits and premium taste. hints of malt. This rich, energizing tea is deeply satisfying as SRP $12.99. a coffee alternative.

BASIL MINT PU•ERH Numi’s Basil Mint Pu•erh is an innovative approach to the timeless healing tea. Combining the deep, earthy flavors of pu•erh tea with the succulent piquant notes of basil yields a smooth vegetal richness perfectly accentuated with refreshing orange mint. The characteristically cooling effects of mint and basil make this the perfect tea to enjoy after a filling meal. MEDIA FACT SHEET: TEA GIFTS

Numi’s selection of inspired gifts is the perfect answer for the ARTISAN’S TEA BLENDING tea enthusiast. Visually stunning, handsewn Flowering Teas™ KIT This inspired Numi gift set transform into Leaves of Art™ as leaves and flowers blossom invites tea connoisseurs and when steeped. Our best-selling tea bags are showcased in beginners alike to create their eco-friendly and stylish bamboo tea chests. Numi’s gift sets own tea blends. Packaged in are available on numitea.com and Amazon.com. a reusable craft box, this kit contains a total of 10 teas, herbs, fruits, flowers and spices, plus tea sacs and a glass FLOWERING TEA™ SET IN BAMBOO teapot. The Artisan’s Tea Blending Kit makes for a truly Packaged in an exotic, hand-made, unique gift and provides a wonderful and personal tea dark mahogany bamboo case, this Gift experience. Set holds a box of Numi’s Enchanted Blossoms Flowering Tea that is filled with handsewn tea leaves and flowers, and a PU•ERH TEA COLLECTION A 16 oz. glass teapot through which to observe the blooming premium sampling of Numi’s tea petals. innovative, artisanal and delicious organic pu•erh teas featured in a sustainable bamboo box. This is a DANCING LEAVES FLOWERING TEA™ SET unique gift for the discerning and This all-in-one set provides the finest 5 adventurous tea drinker, featuring Flowering teas™- handsewn tea leaves and indulgent and exotic tastes. flowers that blossom when steeped. It also includes a 16 oz. glass teapot for a unique and affordable gift. Contains: Starlight Rose, Dragon Lily, Lavender Dream, Sunset Oolong and Golden Jasmine. Teas may be steeped up to 3 times each for 15 pots of tea.

WORLD OF TEA COLLECTION We invite you to celebrate people, planet and pure tea with an array of flavors that will take you on a journey of tea tastes and their history within different cultures. This collection includes 45 organic tea bags (with 5 tea bags each of 9 different blends) representing iconic tastes from around the world, including Breakfast Blend (England), Golden Chai (India), Jasmine Green (China), and more. FROM TEA GARDEN TO TEA CUP: A DIFFERENT KIND OF BUSINESS

In all company initiatives, Numi Organic Tea strives to foster a of California matches that dollar to support their programs. healthy, thriving global community while offering the purest, Numi gives employees four paid volunteer hours per month to best-tasting organic tea. Numi is a founding B Corporation, and volunteer in one of four areas: the environment, food (such as operates on a quadruple-bottom-line model founded on four promoting organics), social services, and education. The company basic principles: people, planet, product and profits. In its efforts also organizes a half-day volunteer event for a local non-profit to become a standard-bearer of sustainability in the tea industry, each quarter. In April of 2013, Numi adopted a local beach in Numi enacts these principles through responsible packaging, Oakland to clean up and beautify throughout the year as a team. organics and sustainable agriculture, sustainable business operations, and social responsibility. A high percentage of Numi’s handmade bamboo gift and packaging items are assembled by women. With the option By supporting organic agriculture, paying an above average wage of working from home, these women are able to care for their and buying tea through socially certified farms, Numi Organic children and household while still earning income from bamboo Tea has provided health care, housing and/or land on which to handicraft production. build and farm as well as a chemical and pesticide-free work environment to farmers and farm workers around the world. SUSTAINABILITY All of Numi’s packaging materials are biodegradable and/or ORGANIC AGRICULTURE recyclable, and its retail products are cello-wrap free. More than Numi Organic Tea is committed to sourcing USDA Certified 95% of Numi’s packaging materials incorporate the use of post- Organic teas and herbs. Conventional tea growing and processing consumer waste or bamboo. In the village of Guangxi, China, exposes workers to harmful chemicals, which are sprayed directly bamboo producers converted from using petroleum-based onto the tea leaves. All of Numi’s teas and teasans are USDA lacquer to using 100% natural lacquer in 2004. In 2007, Numi Certified Organic, Kosher and Halal. switched to soy-based inks for the printing of its retail cartons and other printed materials. Numi also reduced its overall packaging SOCIAL RESPONSIBILITY materials by 50 percent by replacing foil with a metalized white Numi is highly committed to ethical sourcing that supports the lining in its tea bag overwrap. Utilizing 100 percent post-consumer rights and livelihoods of farmers and farm workers. Numi works waste paper has reduced Numi’s landfill usage by more than 82 with Fair Trade USA to source as many Fair Trade Certified™ thousand pounds annually. products as are currently available within Numi’s innovation and quality standards. Numi began purchasing Fair Trade Certified™ NON-GMO teas in April 2005 and is now the top importer of Fair Trade All of Numi’s teas are Non-GMO Project Verified. The Non-GMO Certified™ tea to the U.S. Since that time, the company has Project is a non-profit organization which offers third party purchased over 1,166,206 pounds of tea from 17 different Fair verification and labeling for Non-GMO food and products. In Trade tea estates in six countries resulting in more than $368,179 addition to its teas, Numi was also the first company to have its in community development premiums benefitting tea workers all tea bags verified by the Non-GMO Project by choice (currently over the world. In 2011, Fair Trade USA named Numi the largest only tea ingredients are required for tea companies seeking brand purchaser of Fair Trade Certified™ teas in North America the verification). Numi strongly believes that since tea bags are for 2010. submerged in hot water along with tea before consumption, it is important that tea and tea bags are Non-GMO Project Verified. In February of 2013, Numi launched its new Fair Labor Practices These values are the reason Numi has avoided the “see-through” (FLP) program, a proprietary verification focused on continuous bag trend in the tea industry; most silky tea bags are made from improvement of labor and workplace conditions throughout either GMO corn PLA (polyactic acid), or synthetic nylon. Numi’s Numi’s entire foreign supply chain. SCS Global Services is the tea bags are compostable and made from Manila hemp cellulose. program’s third-party auditor. Numi has been utilizing the FLP They are oxygen whitened and the tag is made from 100% recycled program for more than four years and it has been the brand’s material and soy-based inks. playbook for perpetual improvement and positive change within multiple supply chains in China. In 2013 Numi had all six organic pu- ECO-AUDIT erh tea blends, the Pu-erh Tea Collection gift set, High Mountain Numi’s Eco Responsibility Audit, located on the bottom of each Black Brewed Iced Tea and Chinese Breakfast tea Verified Fair of Numi’s cardboard tea boxes, is made using the Environmental Labor™. Paper Network’s Paper Calculator.

COMMUNITEA Numi places a strong emphasis on community both locally in ECO-RESPONSIBILITY AUDIT Oakland, California, and abroad in its tea growing communities. Through thoughtful choices, Numi annually conserves: Numi co-packs its assorted boxes and Gift Packs with the non- Energy Water Net Trees Landfill Reduced Reduced Greenhouse profit organization, Community Gatepath: Turning Disabilities Into Saved Reduced (lbs.) (000) BTU (gallons) Emissions

Possibilities. Their mission is to “enable children and adults with 6,956 447,392 3,683 million 3,119,468 629,145 disabilities to achieve their full potential in health and work, and Environmental impact estimates were made using the Environmental Paper Network Calculator. to live as fully integrated members of the community.” For each For more information visit http://www.papercalculator.org dollar of business Numi gives to Community Gatepath, the state NUMI STORY

After spending many years apart traveling the world and pursuing interests in art, brother and sister Ahmed and Reem Rahim met up during a family vacation to the Grand Canyon and discussed starting a tea business. Ahmed had been living abroad and had owned and operated teahouses in Europe while Reem had been studying art in Northern California. They wanted to create an entity that would encompass each of their passions. In 1999, after observing that competing brands in the U.S. NUMI MEANS... tea market differed little from one another in quality, Numi is named after the Middle Eastern dried lime teasan consistency, and selection, they created Numi in a tiny 750 that Ahmed and Reem drank as children in Iraq (Numi square foot apartment in Oakland, CA. Inspired by art and means citrus in Arabic). Traditionally harvested and dried exotic teas, Reem and Ahmed created a company whose in the hot desert sun, this rare dried lime is steeped in hot hallmark is super-premium, organic and Fair Labor teas water and has been enjoyed as a tea for centuries. Numi and herbal teasans made with 100% real ingredients. has a distinct, tart citrus flavor and is an oasis of health.

While the tea inspired both the creation and naming of the company, Numi has come across several more meanings from around the world for these two resonant syllables.

• In Shaman lore, Num is the chief celestial spirit; Num has also been referred to as an ecstatic state. • Numi in Latin refers to a collector of coins. • In Hindi, Numi means taste or fragrance. • In Chinese, Numi means sticky rice. • Fans who love Numi Tea have also named their loved ones after our company. We know of a baby Dutch boy named Numi and a few puppies and kittens named Numi.

DRY DESERT LIME™ Reviving citrus pleasure FOUNDING OWNERS’ BIOGRAPHIES

REEM HASSANI AHMED RAHIM The Artist The Alchemist Chief Brand Officer CEO

Reem Hassani is Co-Founder Ahmed Rahim is the co- and Chief Brand Officer founder, CEO and Chief of Numi Organic Tea. She Alchemist behind Numi started Numi with her Organic Tea. Ahmed is brother 15 years ago with responsible for all of the the idea to import a tea unique Numi blends and they drank as children called products that the company Numi from their native Iraq. launches every year. Before Numi has become the largest starting NUMI in 1999 in organic, fair trade specialty Oakland, California with his tea company in the country sister, Reem, Ahmed studied and one of the fastest Theater & Psychology in New growing tea companies in York City. He then spent a the industry. decade living, working and traveling throughout Europe as a professional filmmaker and Reem oversees Numi’s brand identity, including all photographer. Ahmed’s focus was fashion photography and packaging design, brand voice and marketing. An artist abstract art through the visual mystery of light and nature. He by trade, Reem’s original artwork has been a major also made short films and documentaries. inspiration for Numi’s brand vision. Along with her brother, Reem is a co-creator and contributor to Numi’s green and At Numi, Ahmed travels to remote regions of the world sustainable values, including the initiation of Numi’s non- seeking unique herbs and teas unknown in the United States. profit foundation and the social and environmental causes He travels to China, India, Africa, South America and other it supports. herb and tea-growing countries building partnerships with farmers and learning about their cultures and communities. After earning her B.S. in Biomedical Engineering from Numi has developed meaningful partnerships based on mutual Case Western Reserve University, Reem shifted disciplines gratitude, and has proudly been involved in sponsoring schools, and went on to pursue a Diploma d’Arte in Drawing and hospitals, community centers, road construction and other Painting from Lorenzo di Medici Art Institute in Florence, needs to improve living standards in farming communities. Italy and then a M.F.A. from John F. Kennedy University in the department of Arts & Consciousness Studies. Reem Since 2009, Ahmed and his sister Reem have been evolving continues to create art in her studio in Petaluma, California, their vision for Numi through the NUMI Foundation, with is a proud step-mom and is fluent in English, Italian, Spanish, initiatives that focus on acknowledging and addressing the and Arabic. challenges within inner city Oakland; from education to health and nutrition. With the support of committed local Bay Area community members, Ahmed and Reem are focused on a key initiative called ACTION (A Creative Transformation In Our Community). ACTION leverages the work of thousands of organizations around the bay area to lift up Oakland through O’Days: volunteer project days that encourage action with positive and nurturing themes.

Ahmed sits on various boards and works with many non-profit organizations to focus on infusing art and nature into inner city communities, and mentors for-profit companies on enhancing their growth and sustainability goals. In 2011, Ahmed helped launch the nation’s first Waldorf-inspired multi-lingual, multi- cultural K-4 charter school: Community School for Creative Education. The NUMI Foundation developed curriculums for the school of 110 students, infusing art and nature with experiential learning.

Ahmed’s core goal is to be of service to those focused on caring for their community and creating positive change for our environment. TRAVELS & TRANSFORMATIONS: The History of Numi Organic Tea Brother and sister team Ahmed and Reem Rahim create Numi Tea in a 750-square-foot apartment in Oakland, California. They launch 28 bagged and loose tea products, including 1999 Rooibos, Honeybush and Dry Desert Lime™ (the company’s namesake), which they introduce to the U.S. market.

2000 The first floor of Ahmed Rahim’s 1250-square-foot home becomes Numi’s new headquarters.

2001 Ahmed and Reem move Numi to their first 5,000-square-foot warehouse, near the Oakland airport.

2002 Numi Tea launches five new flavors, including a revolutionary Aged Earl Grey™ scented with real bergamot oranges.

2003 Numi converts all of its teas to USDA Certified Organic and makes that an official commitment. They re-brand the company as Numi Organic Tea.

Numi Organic Tea takes the tea world by storm with the introduction of Flowering 2004 Tea™ to the US market. Numi relocates to a 25,000-square-foot warehouse in Oakland near Jack London Square.

Numi wins several awards for packaging and innovation for the Flowering 2005 Teas, including a “Gold Medal” for Outstanding Food Gift Set from the National Association for the Specialty Food Trade (NASFT).

New tea flavors are added to the Numi lineup: White Rose, Toasted Rice, Decaf 2006 Ginger Lemon, and Decaf Black Vanilla.

Numi introduces a revolutionary new tea category: organic Pu-erh. • Inc. Magazine’s “Inner City 5000” names Numi Organic Tea among the 2008 Fastest Growing Private Companies in America. • Numi converts its Flowering Tea line to USDA Certified Organic.

2011 Numi is named the largest brand purchaser of Fair Trade Certified™ teas in North America for 2010.

2011 Numi Organic Tea makes a bold move to give a fresh, new face to its entire packaging line.

Numi adds five artisanal blends of organic Pu-erh to its lineup: Chocolate Pu-erh, Basil Mint 2012 Pu-erh, Ginger Pu-erh, Jasmine Pu-erh and Cardamom Pu-erh.

Numi launches an innovative new line of Savory Teas in the following blends: Tomato Mint, 2013 Carrot Curry, Fennel Spice, Spinach Chive, Broccoli Cilantro, Beet Cabbage and a Garden Sampler pack of all six blends.

2013 Numi launches its Fair Labor Practices (FLP) program; a ground-breaking new third-party verification system for Numi’s oversees supply chains.

20142013 Numi launches its new line, Indulgent Tea, a collection of chocolate teas that include Chocolate Rooibos, Chocolate Earl Grey, Chocolate Mint and Chocolate Spice. PRODUCT AWARDS

2013 Editor’s Choice Award 2008 Best New Educational Training Product Numi Savory Tea® Journey Into Flowering Tea video SupplySide West Specialty Coffee Association of America 1st Place, Pu-erh Tea Category 2006 Best Flavored Iced Tea Numi Emperor’s Pu-erh Brrrgamot Black Iced Tea, World Tea Expo North American Tea Championship Best Commercially Brewed Tea 1st Place, Pu-erh Blended/Flavored Tea Category Brrrgamot Black Iced Tea, World Tea Expo Numi Chocolate Pu-erh North American Tea Championship 2005 Outstanding Food Gift, “Gold Medal” Bamboo Flowering Tea™ Gift Set NEXTY Nominee NASFT- The National Association for the Numi Organic Savory Tea® Specialty Food Trade New Hope 360 2004 Most Innovative Product 2011 First Place, Ready to Drink Black Tea Flowering Tea™ Numi Organic Earl Grey Pu•erh Tea Natural Products Expo North American Tea Championship Best Packaging 2010 Gold Medal, Beverage Category Flowering Tea™ Numi Organic Bottled Pu·erh Tea, Best of Expo Natural Products Expo

GREEN & COMMUNITY AWARDS

2013 100 Cleanest Packaged Food Awards 2009 WRAP Award Recipient Prevention Magazine Waste Reduction Awards Program of CA 2012 Most Sustainable Medium Business - Nominee CoolCalifornia Small Business of the Year Award International Green Awards California Air Resources Board 2011 WRAP Award Recipient 2008 WRAP Award Recipient Waste Reduction Awards Program of CA Waste Reduction Awards Program of CA 2010 Acterra Award for Sustainability 2007 Impact Award Small Company Inner City Advisors (ICA) Acterra Business Environmental Awards 2006 WRAP of the Year Responsible Packaging Award Waste Reduction Awards Program of CA Food Trade Sustainability Leadership Association (FTSLA) 2005 WRAP Award Recipient Waste Reduction Awards Program of CA WRAP Award Recipient Waste Reduction Awards Program of CA

COMPANY AWARDS

2013 Employer of the Year 2008 #25, Fast 50 Community Gatepath East Bay Business Times 2011 Largest Brand Importer of Fair Trade Certified™ Teas - #75, 100 Fastest Growing North America San Francisco Business Times Fair Trade USA Socially Responsible Business Award 2009 #3285 Fastest Growing Private Companies in America Socially Responsible Business Awards Inc. Magazine Inner 5000 2007 35th Fastest Growing Company between 2004-2006 2008 Small Business of the Year San Francisco Business Times Oakland Chamber of Commerce #16, 50 Fastest Growing Private Companies List #2,048 Fastest Growing Private Companies in America East Bay Business Times Inc. Magazine Inner City 5000 #1,344 Fastest Growing Private Companies in America #24 Fastest Growing Inner-City Companies in America Inc. Magazine Inner City 5000 Inc. Magazine Inner City 100 #24, Fastest Growing Inner-City Companies in Top Minority Owned Companies America Inc. Magazine Inner City 100 East Bay Business Times